#FactCheck -Misleading Claim Uses 2013 Army Coffin Photo to Spread False Ceasefire Narrative
Executive Summary
Social media users, particularly Pakistani propaganda accounts, shared an image showing coffins wrapped in the Indian tricolour and claimed that India violated the ceasefire along the Line of Control (LoC). According to the posts, Pakistan retaliated with heavy firing, captured the Indian Army’s Kumar Top post, and several Indian soldiers were killed in the exchange.
One user wrote, “Breaking News: Indian Army once again violated the ceasefire in the Mandal sector, targeting civilians with mortar shelling. Pakistan responded strongly, captured the Indian Army’s Kumar Top post, and several soldiers were reportedly killed. Calm has now been restored after Pakistan’s response.”
Fact Check
Research by CyberPeace found the viral claim to be false. Using reverse image search, we traced the viral photo to the Shutterstock website. The image description states that it was taken on August 6, 2013, and shows Indian Army personnel standing near the coffins of soldiers who were killed by Pakistani infiltrators at a brigade headquarters in Poonch, located about 240 km from Jammu. This confirms that the image is old and unrelated to recent developments along the Line of Control.
Further verification led us to a report published by NBC News on August 8, 2013, which also featured the same visual in connection with the 2013 cross-border attack.
Additionally, posts from the official X (formerly Twitter) handle of the Indian Army 16 Corps (White Knight Corps) stated that based on intelligence inputs and continuous surveillance, suspicious terrorist activity was detected near Nathua Tibba in the Sunderbani sector close to the LoC in the early hours of February 19, 2026. Alert troops responded promptly and successfully foiled the infiltration attempt. The Army also confirmed that operational vigilance remains high across the sector. However, there were no reports of casualties due to Pakistani firing.
Conclusion:
The viral image showing coffins of Indian soldiers is not recent but dates back to 2013. There are no confirmed reports of casualties from Pakistani firing along the Line of Control in the current context. Therefore, the claim circulating on social media is misleading.
Related Blogs
Cyber, is the new weapon today! Cyber Violence is violence in cyber-space that has led to violation of cyber rights of individuals, especially those of children and women. Online violence and harassment have been overlooked laying more emphasis on offline or physical violence.
New Delhi [India], November 12 (ANI/NewsVoir): Cyber, is the new weapon today! Cyber Violence is violence in cyber-space that has led to violation of cyber rights of individuals, especially those of children and women. Online violence and harassment have been overlooked laying more emphasis on offline or physical violence. Cyber violence very often permanently, psychologically impacts the victims and their families. Various forms of threats ranging from morphing, stalking, solicitation of children for sexual purposes, online grooming, have grave consequences on the victims disturbing their mental well-being. Maintaining mental well-being in cyber space is a challenge we wish to promote and advocate for, in order to build responsible netizens.
Together, we stand against violation of cyber rights and strongly believe; it is critical to allow everyone to feel safe online. Netizen’s safety rights must be protected from all kinds of abuse and violence. Setting a mission of ‘Making India Cyber Safe for Children and Women’, Responsible Netism a social purpose organization in association with CyberPeace Foundation, an award-winning Cyber Security think tank working towards bringing CyberPeace in CyberSpace for more than two decades, host its 6th Annual National Conference on Cyber Psychology themed “India Fights Cyber Violence”, scheduled for Saturday, January 22, 2022. Ta advocate on the theme, the campaign #IndiaFightsCyberViolence was launched on November 11, 2021 by Vinay Sahasrabuddhe – President ICCR, Member of Parliament, Priyank Kanoongo – Chairperson, NCPCR and Rekha Sharma, Chairperson NCW at the ICCR Auditorium Delhi. The session was also attended by the CyberPeace Foundation team members.
Vinay Sahasrabuddhe has been a strong advocate of online safety of children, he shared his visionary words and focused on 3 R’s, Research, Reform and Reshape. He recommended extensive research was necessary to strongly voice concerns and remedies based on evidence-based research which would help us reform intervention strategies and the reshape the existing framework to best suit the needs to protect women and children in cyber space. The NCW Chairperson Rekha Sharma shared how critical it is to create awareness about online safety rights of women and reiterated the need for spreading awareness about online safety to reach the last mile in order to build collective action and bring change. She also mentioned the need to conducting nationwide trainings for the police personal to handle and report online distress.
Priyank Kanoongo, the Chairperson of NCPCR has been very proactively advocating for the cause of child online protection and has been instrumental in voicing critical in fiercely voicing his thoughts on protecting online safety rights of children across India. He shared the following thoughts at the launch. He said there is dire need to educate parents about online safety in order to let the information trickle down to their children. He said NCPCR does not hold any inhibitions in naming and shaming violators of child rights be it offline or online and will always raise a strong voice against platform ‘s inability to protect children in cyber space.
Vineet Kumar, Founder and Global President, CyberPeace Foundation, the partnering organization shared that this nationwide movement will build great momentum on the cause of online protection of children and women cross the country and urged organizations across India to pledge their support to the cause. The more people joining this movement would build collective pressure to formulate guidelines and policies the make cyber space safe for children and women. Sonali Patankar – Founder Responsible Netism shared the objective of the campaign was to let online safety reach the last mile and build on aggressive reporting of online content. The movement was an effort to make the campaign India Fights Cyber Violence to make India cyber safe for children.
She shared that the campaign launch would be followed by a nationwide research conducted to understand parents perspectives on cyber violence which would be handy in representing recommendations on women and child safety protocols through commoners. There would be a round table for organizations working with children chaired by Priyank Kanoongo on November 22 followed by a round table held for organizations working with Women chaired by Rekha Sharma Madam on December 22, 2021. The campaign would culminate in the Responsible Netism 6th National Cyber Psychology Conference scheduled for January 22, 2022 that would witness a compilation of the research and the work done throughout the campaign.
The launch was attended by Sujay Patki – Social Activist and Advisor Responsible Netism and Shilpa Chandolikar trustee Responsible Netism, Adv Khushbu Jain Advocate Supreme Court of India followed by the vote of thanks by Unmesh Joshi – Co-founder Responsible Netism. With the success of the launch and the support of NCPCR and NCW, we are sure to make this a nation-wide movement to protect cyber safety rights of netizens and strongly believe in collective action to make India Cyber Safe for Women and Children.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
Social media has become far more than a tool of communication, engagement and entertainment. It shapes politics, community identity, and even shapes agendas. When misused, the consequences can be grave: communal disharmony, riots, false rumours, harassment or worse. Emphasising the need for digital Atmanirbhar, Prime Minister Narendra Modi recently urged India’s youth to develop the country’s own social media platforms, like Facebook, Instagram and X, to ensure that the nation’s technological ecosystems remain secure and independent, reinforcing digital autonomy. This growing influence of platforms has sharpened the tussle between government regulation, the independence of social media companies, and the protection of freedom of expression in most countries.
Why Government Regulation Is Especially Needed
While self-regulation has its advantages, ‘real-world harms’ show why state oversight cannot be optional:
- Incitement to violence and communal unrest: Misinformation and hate speech can inflame tensions. In Manipur (May 2023), false posts, including unverified sexual-violence claims, spread online, worsening clashes. Authorities shut down mobile internet on 3 May 2023 to curb “disinformation and false rumours,” showing how quickly harmful content can escalate and why enforceable moderation rules matter.
- Fake news and misinformation: False content about health, elections or individuals spreads far faster than corrections. During COVID-19, an “infodemic” of fake cures, conspiracy theories and religious discrimination went viral on WhatsApp and Facebook, starting with false claims that the virus came from eating bats. The WHO warned of serious knock-on effects, and a Reuters Institute study found that although such claims by public figures were fewer, they gained the highest engagement, showing why self-regulation alone often fails to stop it.
Nepal’s Example:
Nepal provides a clear example of the tension between government regulation and the self-regulation tussle of social media. In 2023, the government issued rules requiring all social media platforms, whether local or foreign, to register with the Ministry of Communication and Information Technology, appoint a local contact person, and comply with Nepali law. By 2025, major platforms such as Facebook, Instagram, and YouTube had not met the registration deadline. In response, the Nepal Telecommunications Authority began blocking unregistered platforms until they complied. While journalists, civil-rights groups and Gen Z criticised the move as potentially limiting free speech and exposing corruption against the government. The government argued it was necessary to stop harmful content and misinformation. The case shows that without enforceable obligations, self-regulation can leave platforms unaccountable, but it must also balance with protecting free speech.
Self-Regulation: Strengths and Challenges
Most social-media companies prefer to self-regulate. They write community rules, trust & safety guidelines, and give users ways to flag harmful posts, and lean on a mix of staff, outside boards and AI filters to handle content that crosses the line. The big advantage here is speed: when something dangerous appears, a platform can react within minutes, far quicker than a court or lawmaker. Because they know their systems inside out, from user habits to algorithmic quirks, they can adapt fast.
But there’s a downside. These platforms thrive on engagement, hence sensational or hateful posts often keep people scrolling longer. That means the very content that makes money can also be the content that most needs moderating , a built-in conflict of interest.
Government Regulation: Strengths and Risks
Public rules make platforms answerable. Laws can require illegal content to be removed, force transparency and protect user rights. They can also stop serious harms such as fake news that might spark violence, and they often feel more legitimate when made through open, democratic processes.
Yet regulation can lag behind technology. Vague or heavy-handed rules may be misused to silence critics or curb free speech. Global enforcement is messy, and compliance can be costly for smaller firms.
Practical Implications & Hybrid Governance
For users, regulation brings clearer rights and safer spaces, but it must be carefully drafted to protect legitimate speech. For platforms, self-regulation gives flexibility but less certainty; government rules provide a level playing field but add compliance costs. For governments, regulation helps protect public safety, reduce communal disharmony, and fight misinformation, but it requires transparency and safeguards to avoid misuse.
Hybrid Approach
A combined model of self-regulation plus government regulation is likely to be most effective. Laws should establish baseline obligations: registration, local grievance officers, timely removal of illegal content, and transparency reporting. Platforms should retain flexibility in how they implement these obligations and innovate with tools for user safety. Independent audits, civil society oversight, and simple user appeals can help keep both governments and platforms accountable.
Conclusion
Social media has great power. It can bring people together, but it can also spread false stories, deepen divides and even stir violence. Acting on their own, platforms can move fast and try new ideas, but that alone rarely stops harmful content. Good government rules can fill the gap by holding companies to account and protecting people’s rights.
The best way forward is to mix both approaches, clear laws, outside checks, open reporting, easy complaint systems and support for local platforms, so the digital space stays safer and more trustworthy.
References
- https://timesofindia.indiatimes.com/india/need-desi-social-media-platforms-to-secure-digital-sovereignty-pm/articleshow/123327780.cms#
- https://www.bbc.com/news/world-asia-india-66255989
- https://nepallawsunshine.com/social-media-registration-in-nepal/ https://www.newsonair.gov.in/nepal-bans-26-unregistered-social-media-sites-including-facebook-whatsapp-instagram/
- https://hbr.org/2021/01/social-media-companies-should-self-regulate-now
- https://www.drishtiias.com/daily-updates/daily-news-analysis/social-media-regulation-in-india
Executive Summary
A misleading advertisement circulating in social media providing attractive offers like iPhone15, AirPods and Smartwatches from the Indian e-commerce platform ‘Myntra’. This “Myntra - Festival Gifts” scam aims to attract the unsuspecting users into a series of redirects and fake interactions to compromise their personal information and devices. It is important to stay vigilant to protect ourselves from misleading attractive offers. Through this report, the Research Wing of CyberPeace explains about a series of processes that happens when the link gets clicked. Through this knowledge, we aim to provide awareness and empower the users to guard themselves and not fall into deceptive offers that aim to scam them.
False Claim
The widely shared WhatsApp message claims that Myntra is offering a wide range of high-valued prizes including the latest iPhone 15, AirPods, various smartwatches among all as a Festival Gift promotion. The campaign invites the users to click on the link provided and take a short quiz to be eligible for the prize.
The Deceptive Scheme
- The link in the social media post is tailored to work only on mobile devices, users are taken through a chain of redirects.
- Users are greeted with the Myntra's "Big Fashion Festival" branding accompanied by Myntra’s logo once they reach the landing page, which gives an impression of authenticity.
- Next, a simple quiz asks basic questions about the user's shopping experience with Myntra, their age, and gender.
- On the bottom of the quiz, there is a comment section that shows the comments from users who are supposedly provided with the prizes to look real,
- After the completion of the quiz, users are presented with a Spin-to-Win mechanism, to win the prize.
- After winning, a congratulatory message is displayed which says that the user has won an iPhone 15.
- The final step requires the user to share the campaign over WhatsApp in order to claim the prize.
Analyzing the Fraudulent Campaign
- The use of Myntra's branding and the promise of exclusive, high-value prizes are designed to attract users' interest.
- The fake comments and social proof elements aim to create a false sense of legitimacy and widespread participation, making the offer seem more credible.
- The series of redirects, quizzes, and Spin-to-Win mechanics are tactics to keep users engaged and increase the likelihood of them falling for the scam.
- The final step of sharing the post on WhatsApp is a way for the scammers to further spread the campaign and compromise more victims. Through sharing the link over WhatsApp, users become unaware accomplices that are simply assisting the scammers to reach an even bigger audience and hence their popularity.
- The primary objectives of such scams are to gather users' personal information and potentially gain access to their devices. By luring users with the promise of exclusive gifts and creating a false sense of legitimacy, the scammers aim to exploit user trust and compromise their data, leading to potential identity theft, financial fraud, or the installation of potentially unwanted softwares.
- We have also cross-checked and as of now there is no well established and credible source or any official notification that has confirmed such an offer advertised by Myntra.
- Domain Analysis: If we closely look at the viral message, it is clearly visible that the scammers mentioned myntra.com in the url. However, the actual url takes the user to a different domain as the campaign is hosted on a third party domain instead of the official Website of Myntra, this raised suspicion. This is the common way to deceive users into falling for a Phishing scam. Whois information reveals that the domain has been registered not long ago i.e on 8th April 2024, just a few days back. Cybercriminals used Cloudflare technology to mask the actual IP address of the fraudulent website.
- Domain Name: MYTNRA.CYOU
- Registry Domain ID: D445770144-CNIC
- Registrar WHOIS Server: whois.hkdns.hk
- Registrar URL: http://www.hkdns.hk
- Updated Date: 2024-04-08T03:27:58.0Z
- Creation Date: 2024-04-08T02:58:14.0Z
- Registry Expiry Date: 2025-04-08T23:59:59.0Z
- Registrar: West263 International Limited
- Registrant State/Province: Delhi
- Registrant Country: IN
- Name Server: NORMAN.NS.CLOUDFLARE.COM
- Name Server: PAM.NS.CLOUDFLARE.COM
CyberPeace Advisory and Best Practices
- Do not open those messages received from social platforms in which you think that such messages are suspicious or unsolicited. In the beginning, your own discretion can become your best weapon.
- Falling prey to such scams could compromise your entire system, potentially granting unauthorized access to your microphone, camera, text messages, contacts, pictures, videos, banking applications, and more. Keep your cyber world safe against any attacks.
- Never, in any case, reveal such sensitive data as your login credentials and banking details to entities you haven't validated as reliable ones.
- Before sharing any content or clicking on links within messages, always verify the legitimacy of the source. Protect not only yourself but also those in your digital circle.
- For the sake of the truthfulness of offers and messages, find the official sources and companies directly. Verify the authenticity of alluring offers before taking any action.
Conclusion:
The “Myntra - Festival Gift” scam is a kind of manipulation in which the fraudsters exploit the trust of the users and take advantage of a popular e-commerce website. It is equally crucial to equip the users by imparting them knowledge on fraudulent behavior tactics like impersonating brands, creating fake social proof and application of different engagement strategies. We are required to remain alert and stand firm against cyber attacks. Be careful, make sure that information is verified and share awareness to help make a safe online environment for all users.
