#FactCheck - Viral Video Claiming to Show Kashmir Avalanche Is AI-Generated

Executive Summary

A misleading  advertisement circulating in social media providing attractive offers like iPhone15, AirPods and Smartwatches from the Indian e-commerce platform ‘Myntra’. This “Myntra - Festival Gifts” scam aims to attract the unsuspecting users into a series of redirects and fake interactions to compromise their personal information and devices. It is important to stay vigilant to protect ourselves from misleading attractive offers. Through this report, the Research Wing of CyberPeace explains about a series of processes that happens when the link gets clicked. Through this knowledge, we aim to provide awareness and empower the users to guard themselves and not fall into deceptive offers that aim to scam them.   

False Claim

The widely shared WhatsApp message claims that Myntra  is offering a wide range of high-valued prizes including the latest iPhone 15, AirPods, various smartwatches among all as a Festival Gift promotion. The campaign invites the users to click on the link provided and take a short quiz to be eligible for the prize.

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The Deceptive Scheme

• The link in the social media post is tailored to work only on mobile devices, users are taken through a chain of redirects.
• Users are greeted with the Myntra's "Big Fashion Festival" branding accompanied by Myntra’s logo once they reach the landing page, which gives an impression of authenticity.
• Next, a simple quiz asks basic questions about the user's shopping experience with Myntra, their age, and gender.
• On the bottom of the quiz, there is a comment section that shows the comments from users who are supposedly provided with the prizes to look real,  
• After the completion of the quiz, users are presented with a Spin-to-Win mechanism, to win the prize. 
• After winning, a congratulatory message is displayed which says that the user has won an iPhone 15.
• The final step requires the user to share the campaign over WhatsApp in order to claim the prize.

 Analyzing the Fraudulent Campaign 

• The use of Myntra's branding and the promise of exclusive, high-value prizes are designed to attract  users' interest.
• The fake comments and social proof elements aim to create a false sense of legitimacy and widespread participation, making the offer seem more credible.
• The series of redirects, quizzes, and Spin-to-Win mechanics are tactics to keep users engaged and increase the likelihood of them falling for the scam.
• The final step of sharing the post on WhatsApp is a way for the scammers to further spread the campaign and compromise more victims. Through sharing the link over WhatsApp, users become unaware accomplices that are simply assisting the scammers to reach an even bigger audience and hence their popularity.

• The primary objectives of such scams are to gather users' personal information and potentially gain access to their devices. By luring users with the promise of exclusive gifts and creating a false sense of legitimacy, the scammers aim to exploit user trust and compromise their data, leading to potential identity theft, financial fraud, or the installation of potentially unwanted softwares.
• We have also cross-checked and as of now there is no well established and credible source or any official notification that has confirmed such an offer advertised by Myntra.
• Domain Analysis: If we closely look at the viral message, it is clearly visible that the scammers mentioned myntra.com in the url. However, the actual url takes the user to a different domain as the campaign is hosted on a third party domain instead of the official Website of Myntra, this raised suspicion. This is the common way to deceive users into falling for a Phishing scam. Whois information reveals that the domain has been registered not long ago i.e on 8th April 2024, just a few days back. Cybercriminals used Cloudflare technology to mask the actual IP address of the fraudulent website.

• Domain Name: MYTNRA.CYOU
• Registry Domain ID: D445770144-CNIC
• Registrar WHOIS Server: whois.hkdns.hk
• Registrar URL: http://www.hkdns.hk
• Updated Date: 2024-04-08T03:27:58.0Z
• Creation Date: 2024-04-08T02:58:14.0Z
• Registry Expiry Date: 2025-04-08T23:59:59.0Z
• Registrar: West263 International Limited
• Registrant State/Province: Delhi
• Registrant Country: IN
• Name Server: NORMAN.NS.CLOUDFLARE.COM
• Name Server: PAM.NS.CLOUDFLARE.COM

‍CyberPeace Advisory and Best Practices‍

• Do not open those messages received from social platforms in which you think that such messages are suspicious or unsolicited. In the beginning, your own discretion can become your best weapon.
• Falling prey to such scams could compromise your entire system, potentially granting unauthorized access to your microphone, camera, text messages, contacts, pictures, videos, banking applications, and more. Keep your cyber world safe against any attacks.
• Never, in any case, reveal such sensitive data as your login credentials and banking details to entities you haven't validated as reliable ones.
• Before sharing any content or clicking on links within messages, always verify the legitimacy of the source. Protect not only yourself but also those in your digital circle.
• For the sake of the truthfulness of offers and messages, find the official sources and companies directly. Verify the authenticity of alluring offers before taking any action.

Conclusion:

The “Myntra - Festival Gift” scam is a kind of manipulation in which the fraudsters exploit the trust of the users and take advantage of a popular e-commerce website. It is equally crucial to equip the users by imparting them knowledge on fraudulent behavior tactics like impersonating brands, creating fake social proof and application of different engagement strategies. We are required to remain alert and stand firm against cyber attacks. Be careful, make sure that information is verified and share awareness to help make a safe online environment for all users.

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Introduction  

The emergence of deepfake technology has become a significant problem in an era driven by technological growth and power. The government has reacted proactively as a result of concerns about the exploitation of this technology due to its extraordinary realism in manipulating information. The national government is in the vanguard of defending national interests, public trust, and security as the digital world changes. On the 26th of December 2023, the central government issued an advisory to businesses, highlighting how urgent it is to confront this growing threat.

The directive aims to directly address the growing concerns around Deepfakes, or misinformation driven by AI. This advice represents the result of talks that Union Minister Shri Rajeev Chandrasekhar, had with intermediaries during the course of a month-long Digital India dialogue. The main aim of the advisory is to accurately and clearly inform users about information that is forbidden, especially those listed under Rule 3(1)(b) of the IT Rules. 

Advisory

The Ministry of Electronics and Information Technology (MeitY) has sent a formal recommendation to all intermediaries, requesting adherence to current IT regulations and emphasizing the need to address issues with misinformation, specifically those driven by artificial intelligence (AI), such as Deepfakes. Union Minister Rajeev Chandrasekhar released the recommendation, which highlights the necessity of communicating forbidden information in a clear and understandable manner, particularly in light of Rule 3(1)(b) of the IT Rules.

Advise on Prohibited Content Communication

According to MeitY's advice, intermediaries must transmit content that is prohibited by Rule 3(1)(b) of the IT Rules in a clear and accurate manner. This involves giving users precise details during enrollment, login, and content sharing/uploading on the website, as well as including such information in customer contracts and terms of service.

Ensuring Users Are Aware of the Rules

Digital platform suppliers are required to inform their users of the laws that are relevant to them. This covers provisions found in the IT Act of 2000 and the Indian Penal Code (IPC). Corporations should inform users of the potential consequences of breaking the restrictions outlined in Rule 3(1)(b) and should also urge users to notify any illegal activity to law enforcement.

Talks Concerning Deepfakes

For more than a month, Union Minister Rajeev Chandrasekhar had a significant talk with various platforms where they addressed the issue of "deepfakes," or computer-generated fake videos. The meeting emphasized how crucial it is that everyone abides by the laws and regulations in effect, particularly the IT Rules to prevent deepfakes from spreading.  

Addressing the Danger of Disinformation

Minister Chandrasekhar underlined the grave issue of disinformation, particularly in the context of deepfakes, which are false pieces of content produced using the latest developments such as artificial intelligence. He emphasized the dangers this deceptive data posed to internet users' security and confidence. The Minister emphasized the efficiency of the IT regulations in addressing this issue and cited the Prime Minister's caution about the risks of deepfakes.

Rule Against Spreading False Information

The Minister referred particularly to Rule 3(1)(b)(v), which states unequivocally that it is forbidden to disseminate false information, even when doing so involves cutting-edge technology like deepfakes. He called on intermediaries—the businesses that offer digital platforms—to take prompt action to take such content down from their systems. Additionally, he ensured that everyone is aware that breaking such rules has legal implications.

Analysis 

The Central Government's latest advisory on deepfake technology demonstrates a proactive strategy to deal with new issues. It also highlights the necessity of comprehensive legislation to directly regulate AI material, particularly with regard to user interests.

There is a wider regulatory vacuum for content produced by artificial intelligence, even though the current guideline concentrates on the precision and lucidity of information distribution. While some limitations are mentioned in the existing laws, there are no clear guidelines for controlling or differentiating AI-generated content.

Positively, it is laudable that the government has recognized the dangers posed by deepfakes and is making appropriate efforts to counter them. As AI technology develops, there is a chance to create thorough laws that not only solve problems but also create a supportive environment for the creation of ethical AI content. User protection, accountability, openness, and moral AI use would all benefit from such laws. This offers an opportunity for regulatory development to guarantee the successful and advantageous incorporation of AI into our digital environment.

Conclusion 

The Central Government's preemptive advice on deepfake technology shows a great dedication to tackling new risks in the digital sphere. The advice highlights the urgent need to combat deepfakes, but it also highlights the necessity for extensive legislation on content produced by artificial intelligence. The lack of clear norms offers a chance for constructive regulatory development to protect the interests of users. The advancement of AI technology necessitates the adoption of rules that promote the creation of ethical AI content, guaranteeing user protection, accountability, and transparency. This is a turning point in the evolution of regulations, making it easier to responsibly incorporate AI into our changing digital landscape.

References

• https://economictimes.indiatimes.com/tech/technology/deepfake-menace-govt-issues-advisory-to-intermediaries-to-comply-with-existing-it-rules/articleshow/106297813.cms
• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1990542#:~:text=Ministry%20of%20Electronics%20and%20Information,misinformation%20powered%20by%20AI%20%E2%80%93%20Deepfakes.
• https://www.timesnownews.com/india/centres-deepfake-warning-to-it-firms-ensure-users-dont-violate-content-rules-article-106298282#:~:text=The%20Union%20government%20on%20Tuesday,actors%2C%20businesspersons%20and%20other%20celebrities

Executive Summary

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During the Gau Raksha Yatra of Shankaracharya Swami Avimukteshwaranand Saraswati, bees reportedly attacked a discourse event in Rohania area of Varanasi, Uttar Pradesh. Following the incident, a picture has gone viral on social media showing bees attacking Swami Avimukteshwaranand Saraswati. Several users are sharing the image as genuine while targeting the Shankaracharya online. CyberPeace Research Wing  investigated the viral image and found it to be fake. Our research revealed that the picture was created using Artificial Intelligence (AI). While it is true that a bee attack occurred during Swami Avimukteshwaranand Saraswati’s discourse program, the viral image itself is fabricated.

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Claim

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A Facebook user named “Sanjay Chaudhary” shared the viral image on May 15, 2026, with the caption: “Prakritik kop ka bhajan bana Shukracharya Umashankar alias Avimukteshwaranand… This Kaalnemi was delivering false sermons in Rohania, Varanasi in the name of religion… The bees from a nearby hive did not like it and collectively attacked, creating chaos. Even insects and nature no longer like the opposition’s politics disguised as Sanatan Dharma. Calling Yogi Ji Aurangzeb, Akbar and butcher is not acceptable even to nature and insects.”

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Post link and archive link are given below:

• https://www.facebook.com/sanjaychaudhary073/posts/pfbid02kgts8igKDwgctz3MamECMGoGfQR5aWPTdsDgLeux3pD9jwP7ADfgNpoPfHvMb9Zul 
• https://perma.cc/E6SE-BAXZ 

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Fact-Check

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To verify the viral claim, we used Google Open Search tools and found reports related to the incident on the YouTube channel of News18 UP Uttarakhand. A report published on May 13, 2026 stated that bees attacked the discourse event during Swami Avimukteshwaranand’s Gau Raksha Yatra in Rohania, Varanasi. The incident created panic at the venue, forcing the Swami to end his discourse midway. The channel also uploaded a YouTube Shorts video related to the incident.

• https://www.youtube.com/watch?v=M_gXhvZUbOE 

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As part of the research, we further analyzed the viral image using AI detection tools. First, we used the tool “Sight Engine,” which indicated an 88 percent probability that the image was AI-generated.

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We then examined the image using another AI detection tool called “Undetectable,” which also suggested that the photo was likely created using AI.

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Conclusion

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Our research found that the viral image is AI-generated. The picture was created using artificial intelligence tools. While bees did attack during Swami Avimukteshwaranand Saraswati’s Gau Raksha Yatra on May 13, 2026, the viral image circulating on social media is fictional and not real.

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