#FactCheck - Assam Video Falsely Shared as BJP Government Deporting Bangladeshis From West Bengal

Introduction

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India is seeing a major change due to the introduction of Artificial Intelligence (AI) across all sectors of government, business, and the digital economy with regard to areas such as governance, healthcare, finance, and the infrastructure. The large scale and rapid pace of AI implementation are expected to lead to efficiency gains, innovations in products and services, and to drive economic growth; however, the growth of AI also creates many serious concerns regarding ethics, legality, and societal ramifications. Issues such as algorithmic bias in the use of algorithms by AI, a lack of transparency in decision-making algorithms, data protection risks resulting from AI employments, and unclear frameworks for determining accountability for AI-related action; bring issues of how we will govern AI in a responsible manner to the forefront of public policy discourse.

India wants to become an AI superpower and leader in technology on the world stage. As such, India has a dual responsibility to fuel innovation without discounting democratic ideals, human rights, and public trust. UNESCO's AI Readiness Assessment Methodology (RAM) is a global tool for AI governance, created to provide concrete policy guidance on how to make ethical AI a reality. The India AI RAM Report is set to be formally released by UNESCO during the India AI Impact Summit 2026, taking place in New Delhi, as a major milestone in India's developing AI governance journey.

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What is UNESCO’s AI Readiness Assessment Methodology (RAM)?

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UNESCO has created a simple yet effective tool, called the AI Readiness Assessment Methodology (RAM), that can assist governments in determining how well they are prepared to develop, deploy and manage Artificial Intelligence ethically, responsibly and trustworthily. RAM provides a framework for diagnosing and self-assessing the state of a country’s ability to govern AI on the basis of evidence-based decision making rather than serving as a regulatory framework or ranking system.

The most important goal of RAM is to assess a country’s overall state of readiness to govern AI based on four dimensions: institutionally, legally, socially and technologically. In doing so, RAM examines how institutions function, their maturity level and the extent to which various policies align with one another; thereby giving governments an overview of strengths, weaknesses and priorities for reform.

Unlike other frameworks, RAM does not prescribe any one-size-fits-all solutions; instead, it uses a context sensitive approach when implementing the concepts of AI governance due to differing national realities, developmental priorities and social/economic conditions. Using the ethical principles established by UNESCO, RAM converts these principles into practical actions that can guide countries in their transition from abstract commitments to concrete strategies for governing AI.

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Key Dimensions Assessed Under RAM

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UNESCO's AI Readiness Assessment Methodology (RAM) is a tool used to assess a country's readiness to implement ethical Artificial Intelligence through five interconnected dimensions. These include: the legal and regulatory dimension (which looks at the laws, rules, and safeguards that are currently in place related to AI), the social and cultural dimension (which looks at whether the public is aware of AI, whether it trusts AI, whether AI is an inclusive experience for all people who use AI and whether AI has affected society in various ways), and the economic dimension (which looks at innovation, participation from industry, and readiness of the market for AI).

Also included in the framework/functionality of the RAM are: scientific and educational dimension (which examines a country’s capacity to conduct serious scientific research, including research activities that prepare persons to be employable in AI jobs); and technological and infrastructure dimension (which examines the availability of data, digital infrastructure, and computing capabilities for AI projects in a country).

All five of these dimensions consider the entirety of the scope of an AI readiness evaluation to ensure that AI Governance is more than just a technical issue; rather, it is a condition of a country’s capacity to generate laws, create policy and maintain social equality in relation to all forms of Artificial Intelligence.

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Methodology and Nationwide Consultative Process

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RAM takes both qualitative and quantitative characteristics together to create an overall understanding of how ready any nation is for AI capabilities. It is designed with flexibility so nations can define their assessments with respect to their own institutional capabilities and development agenda.

Normally, RAM is implemented by an independent expert who is assisted by a national team consisting of various stakeholders. With respect to the RAM process used in India, it was conducted as a national consultation where representatives from across all sectors of society (government, private sector, academia, civil society, and young people) participated in the assessment's creation. This consultation process made sure there were many different viewpoints present, which increased the legitimacy of the assessment results and how relevant they are in each country. The consultation process also yields policy recommendations based on real life governing situations or challenges that are specific to different sectors.

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Institutional Partnerships Behind India’s RAM

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The India RAM Initiative was developed by the UNESCO South Asia Regional Office (as a partner of IndiaAI Mission and the Indian Ministry of Electronics and Information Technology) and implemented by Ikigai Law with the help of The Patrick J. McGovern Foundation. This demonstrated the need for and importance of partnership in developing governance frameworks for Artificial Intelligence (AI). The result of the RAM process is a collaborative effort that includes evidence-based international norm-setting capabilities from around the world; government policies under the guidance of national political leadership; independent legal-technical implementation; input from civil society; all with the goal of empowering (increasing) India's ability to establish and implement both a consistent (i.e., coherent) and comprehensive (i.e., inclusive) AI Governance Framework.

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Significance of the India AI RAM Report and Its Launch

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The India AI RAM Report provides a complete initial assessment of India’s AI ecosystem and includes key insights into AI readiness, governance strengths/weaknesses, and potential opportunities across multiple sectors. It identifies priority areas to promote a responsible and trustworthy AI ecosystem in India.

The report will be officially released during the India AI Impact Summit (February 16, 2026 at Bharat Mandapam, New Delhi) where Mr. Abhishek Venkateswaran (National Project Officer-Social and Human Sciences at UNESCO South Asia) offered additional insight into the consultative process and the overall importance of this launch on India's future AI policy path.

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Policy Relevance and the Road Ahead

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The RAM Framework gives the government a structure and roadmap for developing and implementing AI Governance. In doing this, RAM reinforces the alignment of IndiaAI Mission, which includes safety and trust in AI as one of the pillars. However, the results from this Assessment will not automatically translate to reforming institutions, issuing guidelines specific to sectors, or developing a mechanism for continued evaluation. Implementation will require strong and sustained commitment from political leaders, as well as the commitment of institutions involved in the reforms made possible by RAM's implementation.

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Conclusion

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UNESCO has developed an AI Readiness Assessment Methodology (AI-RAM) that can greatly advance the way India approaches governance with respect to artificial intelligence (AI). By focusing on "readiness" (doing what needs to be done), "responsibility" (being or having good moral principles) and "inclusivity" (including everyone), the AI-RAM will enable India to become an active participant in discussions around ethical use of AI at a global level. India is now positioned to take on a leadership role in the world by adopting this methodology, which provides a platform for establishing global standards for AI development. The real benefit of the AI-RAM will come from policy measures that will ensure future AI development in India is 'human-centered', 'trustworthy' and 'aligns with democratic values'.

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References

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1. https://icaire.org/files/UNESCORam-en.pdf
2. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2134492&reg=3&lang=2 
3. https://www.facebook.com/unesconewdelhi/videos/unesco-is-set-to-launch-the-india-ai-readiness-assessment-methodology-ram-report/25955631820699516/
4. https://www.unesco.org/ethics-ai/en/ram
5. https://www.hindustantimes.com/india-news/unesco-meity-launch-exercise-to-assess-india-s-ai-readiness-101749188341803.html#
6. https://www.manoramayearbook.in/current-affairs/india/2025/06/09/unesco-ai-readiness-assessment-methodology-ram.html

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Introduction

The Ministry of Electronics and Information Technology (MeitY) recently issued the “Email Policy of Government of India, 2024.” It is an updated email policy for central government employees, requiring the exclusive use of official government emails managed by the National Informatics Centre (NIC) for public duties. The policy replaces 2015 guidelines and prohibits government employees, contractors, and consultants from using their official email addresses on social media or other websites unless authorised for official functions. The policy aims to reinforce cybersecurity measures and protocols, maintain secure communications, and ensure compliance across departments. It is not legally binding, but its gazette notification ensures compliance and maintains cyber resilience in communications. The updated policy is also aligned with the newly enacted Digital Personal Data Protection Act, 2023.

Brief Highlights of Email Policy of Government of India, 2024

• The Email Policy of the Government of India, 2024 is divided into three parts namely, Part I: Introduction, Part II: Terms of Use, Part III: Functions, duties and Responsibilities, and with an annexe attached to it defining the meaning of certain organisation types in relation to this policy.
• The policy direct to not use NICeMail address for registering on any social media or other websites or mobile applications, save for the performance of official duties or with due authorisation from the authority competent.
• Under this new policy, “core use organisations” (central government departments and other government-controlled entities that do not provide goods or services on commercial terms) and its users shall use only NICeMail for official purposes. 

• However, where the Core Use Organisation has an office or establishment outside India, to ensure availability of local communication channels under exigent circumstances may use alternative email services hosted outside India with all due approval.
• Core Use Organisations, including those dealing with national security, have their own independent email servers and can continue operating their independent email servers provided the servers are hosted in India. They should also consider migrating their email services to NICeMail Services for security and uniform policy enforcement.
• The policy also requires departments that currently use @gov.in or @nic.in to instead migrate to @departmentname.gov.in mail domains so that information sanctity and integrity can be maintained when officials are transferred from one department/ministry to another, and so that the ministry/department doesn’t lose access to the official communication. For this, the department or ministry in question must register the domain name with NIC. For instance, MeitY has registered the mail domain @meity.gov.in. The policy gives government departments six months time period complete this migration.
• The policy also makes distinction between (1) Organisation-linked email addresses and (2) Service-linked email addresses. The policy in respect of “organisation-linked email addresses” is laid down in paragraphs 5.3.2(a) and 5.4 to 5.6.3. And the policy in respect of “service-linked email addresses” is laid down in paragraphs 5.3.2(b) and 5.7 to 5.7.2 under the official document of said policy. 

• Further, the new policy includes specific directives on separating the email addresses of regular government employees from those of contractors or consultants to improve operational clarity.

CyberPeace Policy Outlook 

The revised Email Policy of the Government of India reflects the government’s proactive response to countering the evolving cybersecurity challenges and aims to maintain cyber resilience across the government department’s email communications. The policy represents a significant step towards securing inter government and intra-government communications. We as a cybersecurity expert organisation emphasise the importance of protecting sensitive data against cyber threats, particularly in a world increasingly targeted by sophisticated phishing and malware attacks, and we advocate for safe and secure online communication and information exchange. Email communications hold sensitive information and therefore require robust policies and mechanisms in place to safeguard the communications and ensure that sensitive data is shielded through regulated and secure email usage with technical capabilities for safe use. The proactive step taken by MeitY is commendable and aligned with securing governmental communication channels.

References:

1. https://www.meity.gov.in/writereaddata/files/Email-policy-30-10-2024.pdf-(Official document for Email Policy of Government of India, 2024.
2. https://www.hindustantimes.com/india-news/dont-use-govt-email-ids-for-social-media-central-govt-policy-for-employees-101730312997936.html#:~:text=Government%20employees%20must%20not%20use,email%20policy%20issued%20on%20Wednesday
3. https://bwpeople.in/article/new-email-policy-issued-for-central-govt-employees-to-strengthen-cybersecurity-measures-537805
4. https://www.thehindu.com/news/national/centre-notifies-email-policy-for-ministries-central-departments/article68815537.ece

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Executive Summary:

This report discloses a new cyber threat contributing to the list of threats targeting internet users in the name of "Aarong Ramadan Gifts". The fraudsters are imitating the popular Bangladeshi brand Aarong, which is known for its Bengali ethnic wear and handicrafts, and allure the victims with the offer of exclusive gifts for Ramadan. The moment when users click on the link, they are taken through a fictitious path of quizzes, gift boxes, and social proof, that simply could damage their personal information and system devices. Through knowing how this is done we can educate users to take caution and stop themselves from falling into cyber threats.

False Claim:

The false message accompanied by a link on social media, claims that Aarong, one of the most respected brands in Bangladesh for their exquisite ethnic wear and handicrafts, is providing Ramadan gifts exclusively through online promotion. And while that may be the facade of the scam, its real aim is to lead users to click on harmful links that may end up in their personal data and devices being compromised.

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The Deceptive Journey:

• The Landing page starts with a salutation and a catchy photo of Aarong store, and later moves ahead encouraging the visitors to take a part of a  short quiz to claim the gift. This is designed for the purpose of creating a false image of authenticity and trustworthiness.
• A certain area at the end of the page looks like a social media comment section, and users are posting the positive impacts the claim has on them. This is one of the techniques to build the image of a solid base of support and many partakers.
• The quiz starts with a few easy questions on how much the user knows about Aarong and their demographics. This data is vital in the development of more complex threats and can be used to address specific targets in the future.
• After the user hits the OK button, the screen displays a matrix of the Gift boxes, and the user then needs to make at least 3 attempts to  attain the reward. This is a commonly used approach which allows the scammer to keep users engaged longer and increases the chances of making them comply with the fraudulent scheme.
• The user is instructed to share the campaign on WhatsApp from this point of the campaign, and the user must keep clicking the WhatsApp button until the progress bar is complete. This is a way to both expand and perpetuate the scam, affecting many more users.
• After completing the steps, the user is shown instructions on how to claim the prize.

The Analysis:

• The home page and quiz are structured to maintain a false impression of genuineness and proficiency, thus allowing the victims to partake in the fraudulent design. The compulsion to forward the message in WhatsApp is the way they inspire more and more users and eventually get into the scam.
• The final purpose of the scam could be to obtain personal data from the user and eventually enter their devices, which could lead to a higher risk of cyber threats, such as identity theft, financial theft, or malware installation.
• We have also cross-checked and as of now there is no well established and credible source or any official notification that has confirmed such an offer advertised by Aarong.
• The campaign is hosted on a third party domain instead of the official Website, this raised suspicion. Also the domain has been registered recently.
• The intercepted request revealed a connection to a China-linked analytical service, Baidu in the backend.

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• Domain Name: apronicon.top
• Registry Domain ID: D20231130G10001G_13716168-top
• Registrar WHOIS Server: whois.west263[.]com
• Registrar URL: www.west263[.]com
• Updated Date: 2024-02-28T07:21:18Z
• Creation Date: 2023-11-30T03:27:17Z  (Recently created)
• Registry Expiry Date: 2024-11-30T03:27:17Z
• Registrar: Chengdu west dimension digital
• Registrant State/Province: Hei Long Jiang
• Registrant Country: CN (China)
• Name Server: amos.ns.cloudflare[.]com
• Name Server: zara.ns.cloudflare[.]com

Note: Cybercriminal used Cloudflare technology to mask the actual IP address of the fraudulent website.

CyberPeace Advisory:

• Do not open those messages received from social platforms in which you think that such messages are suspicious or unsolicited. In the beginning, your own discretion can become your best weapon.
• Falling prey to such scams could compromise your entire system, potentially granting unauthorized access to your microphone, camera, text messages, contacts, pictures, videos, banking applications, and more. Keep your cyber world safe against any attacks.
• Never, in any case, reveal such sensitive data as your login credentials and banking details to entities you haven't validated as reliable ones.
• Before sharing any content or clicking on links within messages, always verify the legitimacy of the source. Protect not only yourself but also those in your digital circle.
• For the sake of the truthfulness of offers and messages, find the official sources and companies directly. Verify the authenticity of alluring offers before taking any action.

Conclusion:

Aarong Ramadan Gift scam is a fraudulent act that takes advantage of the victims' loyalty to a reputable brand. The realization of the mechanism used to make the campaign look real, can actually help us become more conscious and take measures to our community not to be inattentive against cyberthreats. Be aware, check the credibility, and spread awareness to others wherever you can, to contribute in building a security conscious digital space.

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