#FactCheck - Old Japanese Earthquake Footage Falsely Linked to Tibet

Introduction

The Union Minister of Information and Broadcasting Ashwini Vaishnaw addressed the Press Council of India on the occasion of National Press Day regarding emergent concerns in the digital media and technology landscape. Union Minister of Information and Broadcasting Ashwini Vaishnaw has identified four major challenges facing news media in India, including fake news, algorithmic bias, artificial intelligence, and fair compensation. He emphasized the need for greater accountability and fairness from Big Tech to combat misinformation and protect democracy. Vaishnaw argued that platforms do not verify information posted online, leading to the spread of false and misleading information. He called on online platforms and Big Tech to combat misinformation and protect democracy.

Key Concerns Highlighted by Union Minister Ashwini Vaishnaw 

1. Misinformation: Due to India's unique sensitivities, digital platforms should adopt country-specific responsibilities and metrics. The Minister also questioned the safe harbour principle, which shields platforms from liability for user-generated content. 
2. Algorithmic Biases: The prioritisation of viral content, which is often divisive, by social media algorithms can have serious implications on societal peace. 
3. Impact of AI on intellectual Property: The training of AI on pre-existing datasets presents the ethical challenge of robbing original creators of their rights to their intellectual property
4. Fair compensation: Traditional news media is increasingly facing financial strain since news consumption is shifting rapidly to social media platforms, creating uneven compensation dynamics.

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Cyberpeace Insights 

1. Misinformation: Marked by routine upheavals and moral panics, Indian society is vulnerable to the severe impacts of fake news, including mob violence, political propaganda, health misinformation and more. Inspired by the EU's Digital Services Act, 2022, and other related legislation that addresses hate speech and misinformation, the Indian Minister has called for revisiting the safe harbour protection under Section 79 of the IT Act, 2000. However, any legislation on misinformation must strike a balance between protecting the fundamental rights to freedom of speech, and privacy while safeguarding citizens from its harmful effects.
2. Algorithmic Biases: Social media algorithms are designed to boost user engagement since this increases advertisement revenue. This leads to the creation of filter bubbles- exposure to personalized information online and echo chambers interaction with other users with the same opinions that align with their worldview. These phenomena induce radicalization of views, increase intolerance fuel polarization in public discourse, and trigger the spread of more misinformation. Tackling this requires algorithmic design changes such as disincentivizing sensationalism, content labelling, funding fact-checking networks, etc. to improve transparency. 
3. Impact of AI on Intellectual Property: AI models are trained on data that may contain copyrighted material. It can lead to a loss of revenue for primary content creators, while tech companies owning AI models may financially benefit disproportionately by re-rendering their original works. Large-scale uptake of AI models will significantly impact fields such as advertising, journalism, entertainment, etc by disrupting their market. Managing this requires a push for Ethical AI regulations and the protection of original content creators. 

Conclusion: Charting a Balanced Path

The socio-cultural and economic fabric of the Indian subcontinent is not only distinct from the rest of the world but has cross-cutting internal diversities, too. Its digital landscape stands at a crossroads as rapid global technological advancements present increasing opportunities and challenges. In light of growing incidents of misinformation on social media platforms, it is also crucial that regulators consider framing rules that encourage and mandate content verification mechanisms for online platforms, incentivizing them to adopt advanced AI-driven fact-checking tools and other relevant measures. Additionally, establishing public-private partnerships to monitor misinformation trends is crucial to rapidly debunking viral falsehoods. However ethical concerns and user privacy should be taken into consideration while taking such steps. Addressing misinformation requires a collaborative approach that balances platform accountability, technological innovation, and the protection of democratic values.

Sources

1. https://www.indiatoday.in/india/story/news-media-4-challenges-ashwini-vaishnaw-national-press-day-speech-big-tech-fake-news-algorithm-ai-2634737-2024-11-17
2. https://ec.europa.eu/commission/presscorner/detail/en/ip_24_881
3. https://www.legaldive.com/news/digital-services-act-dsa-eu-misinformation-law-propaganda-compliance-facebook-gdpr/691657/ 
4. https://www.fondationdescartes.org/en/2020/07/filter-bubbles-and-echo-chambers/ ‍
5. https://www.google.com/searchq=News+Media+Bargaining+Code&oq=News+Media+Bargaining+Code&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIICAYQABgWGB4yCAgHEAAYFhgeMggICBAAGBYYHjIICAkQABgWGB7SAQcyMjVqMGo3qAIIsAIB&sourceid=chrome&ie=UTF-8

Introduction

Deepfake technology, which combines the words "deep learning" and "fake," uses highly developed artificial intelligence—specifically, generative adversarial networks (GANs)—to produce computer-generated content that is remarkably lifelike, including audio and video recordings. Because it can provide credible false information, there are concerns about its misuse, including identity theft and the transmission of fake information. Cybercriminals leverage AI tools and technologies for malicious activities or for committing various cyber frauds. By such misuse of advanced technologies such as AI, deepfake, and voice clones. Such new cyber threats have emerged. 

India Topmost destination for deepfake attacks

According to Sumsub’s identity fraud report 2023, a well-known digital identity verification company with headquarters in the UK. India, Bangladesh, and Pakistan have become an important participants in the Asia-Pacific identity fraud scene with India’s fraud rate growing exponentially by 2.99% from 2022 to 2023. They are among the top ten nations most impacted by the use of deepfake technology. Deepfake technology is being used in a significant number of cybercrimes, according to the newly released Sumsub Identity Fraud Report for 2023, and this trend is expected to continue in the upcoming year. This highlights the need for increased cybersecurity awareness and safeguards as identity fraud poses an increasing concern in the area. 

How Deeepfake Works 

Deepfakes are a fascinating and worrisome phenomenon that have emerged in the modern digital landscape. These realistic-looking but wholly artificial videos have become quite popular in the last few months. Such realistic-looking, but wholly artificial, movies have been ingrained in the very fabric of our digital civilisation as we navigate its vast landscape. The consequences are enormous and the attraction is irresistible.  

Deep Learning Algorithms

Deepfakes examine large datasets, frequently pictures or videos of a target person, using deep learning techniques, especially Generative Adversarial Networks. By mimicking and learning from gestures, speech patterns, and facial expressions, these algorithms can extract valuable information from the data. By using sophisticated approaches, generative models create material that mixes seamlessly with the target context. Misuse of this technology, including the dissemination of false information, is a worry. Sophisticated detection techniques are becoming more and more necessary to separate real content from modified content as deepfake capabilities improve.

Generative Adversarial Networks

Deepfake technology is based on GANs, which use a dual-network design. Made up of a discriminator and a generator, they participate in an ongoing cycle of competition. The discriminator assesses how authentic the generated information is, whereas the generator aims to create fake material, such as realistic voice patterns or facial expressions. The process of creating and evaluating continuously leads to a persistent improvement in Deepfake's effectiveness over time. The whole deepfake production process gets better over time as the discriminator adjusts to become more perceptive and the generator adapts to produce more and more convincing content. 

 Effect on Community

The extensive use of Deepfake technology has serious ramifications for several industries. As technology develops, immediate action is required to appropriately manage its effects. And promoting ethical use of technologies. This includes strict laws and technological safeguards. Deepfakes are computer trickery that mimics prominent politicians' statements or videos. Thus, it's a serious issue since it has the potential to spread instability and make it difficult for the public to understand the true nature of politics. Deepfake technology has the potential to generate totally new characters or bring stars back to life for posthumous roles in the entertainment industry. It gets harder and harder to tell fake content from authentic content, which makes it simpler for hackers to trick people and businesses.

Ongoing Deepfake Assaults In India

Deepfake videos continue to target popular celebrities, Priyanka Chopra is the most recent victim of this unsettling trend. Priyanka's deepfake adopts a different strategy than other examples including actresses like Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt. Rather than editing her face in contentious situations, the misleading film keeps her look the same but modifies her voice and replaces real interview quotes with made-up commercial phrases. The deceptive video shows Priyanka promoting a product and talking about her yearly salary, highlighting the worrying development of deepfake technology and its possible effects on prominent personalities.

Actions Considered by Authorities

A PIL was filed requesting the Delhi High Court that access to websites that produce deepfakes be blocked. The petitioner's attorney argued in court that the government should at the very least establish some guidelines to hold individuals accountable for their misuse of deepfake and AI technology. He also proposed that websites should be asked to identify information produced through AI as such and that they should be prevented from producing illegally. A division bench highlighted how complicated the problem is and suggested the government (Centre) to arrive at a balanced solution without infringing the right to freedom of speech and expression (internet).  

Information Technology Minister Ashwini Vaishnaw stated that new laws and guidelines would be implemented by the government to curb the dissemination of deepfake content. He presided over a meeting involving social media companies to talk about the problem of deepfakes. "We will begin drafting regulation immediately, and soon, we are going to have a fresh set of regulations for deepfakes. this might come in the way of amending the current framework or ushering in new rules, or a new law," he stated.

Prevention and Detection Techniques

To effectively combat the growing threat posed by the misuse of deepfake technology, people and institutions should place a high priority on developing critical thinking abilities, carefully examining visual and auditory cues for discrepancies, making use of tools like reverse image searches, keeping up with the latest developments in deepfake trends, and rigorously fact-check reputable media sources. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and adjusting the constantly changing terrain.

Conclusion

Advanced artificial intelligence-powered deepfake technology produces extraordinarily lifelike computer-generated information, raising both creative and moral questions. Misuse of tech or deepfake presents major difficulties such as identity theft and the propagation of misleading information, as demonstrated by examples in India, such as the latest deepfake video involving Priyanka Chopra. It is important to develop critical thinking abilities, use detection strategies including analyzing audio quality and facial expressions, and keep up with current trends in order to counter this danger. A thorough strategy that incorporates fact-checking, preventative tactics, and awareness-raising is necessary to protect against the negative effects of deepfake technology. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and making adjustments to the constantly changing terrain. Creating a true cyber-safe environment for netizens. 

References:

• https://yourstory.com/2023/11/unveiling-deepfake-technology-impact
• https://www.indiatoday.in/movies/celebrities/story/deepfake-alert-priyanka-chopra-falls-prey-after-rashmika-mandanna-katrina-kaif-and-alia-bhatt-2472293-2023-12-05
• https://www.csoonline.com/article/1251094/deepfakes-emerge-as-a-top-security-threat-ahead-of-the-2024-us-election.html
• https://timesofindia.indiatimes.com/city/delhi/hc-unwilling-to-step-in-to-curb-deepfakes-delhi-high-court/articleshow/105739942.cms
• https://www.indiatoday.in/india/story/india-among-top-targets-of-deepfake-identity-fraud-2472241-2023-12-05
• https://sumsub.com/fraud-report-2023/

Introduction

The debate between free speech and social responsibility is one of the oldest, long-running debates in history. Free speech is considered to be at the heart of every democracy. It is considered the “mother” of all other freedoms, enshrined in Article 19(1)(a) of the Indian Constitution under Part III: Fundamental Rights. It takes various shapes and forms according to the sociopolitical context of society. Evelyn Beatrice Hall, a prominent English writer of the 19th century, laid the foundation of every democracy when she wrote in her book, "I disapprove of what you say, but I willdefend to the death your right to say it." The drastic misuse of social media to disseminate propaganda and fakenews makes it a marketplace of half-baked truth, becoming the antithesis ofwhat early philosophers dreamed of for a democratic modern age. Losethe ethics, and there you have it, the modern conceptualisation of freedom ofspeech and expression in the digital age. The right to freedom of speech andexpression is one of the most fundamental rights, but its exercise is notunfettered, and certain limits are placed upon this right under Art. 19 (2).Every right comes with a corresponding duty, and the exercise of such freedomalso puts the citizenry under the responsibility not to violate the rights ofothers and not to use the media to demean any other person.

SocialMedia: The New Public Square or a Weaponised Echo Chamber

InIndia, Art. 19(1)(a) of the constitution guarantees the right to freedom ofspeech and expression, but it is not absolute. Under Art. 19(2), this right issubject to reasonable restrictions in the interest of public order, decency,morality, and national security. This is construed as a freedom for everyindividual to freely express their opinions, but not to incite violence, spreadfalsehoods, or harm others’ dignity. Unfortunately, the boundaries betweenthese are increasingly blurred.

Thedissemination of unfiltered media and the strangulation of innocence by pushingoften vulgar and obscene content down the throats of individuals, withoutverifying the age and gender profile of the social media user, is a big farcein the name of free speech and a conscious attempt by the intermediaries andsocial media platforms such as Facebook, Instagram, Threads, etc., to wriggleout of their responsibility. A prime example is when Meta’s Mark Zuckerberg, on7th January 2025, gave a statement asserting less intervention into what peoplefind on its social media platforms as the new “best practice”. While lessinterference would have worked in a generation that merely operated on thediffering, dissenting, and raw ideas bred by the minds of differentindividuals, it is not the case for this day and age. There has been asignificant rise in cases where social media platforms have been used as abattleground for disputes, spreading communal violence, misinformation, anddisinformation.

Thereis no debate about the fact that social media platforms have fostered a globalexpression, making the world a global village, bringing everyone together. Onthe other hand, the platforms have become the epicentre of computer-basedcrimes, where children and teenagers often become prey to these crimes,cyberbullying, and cyberstalking.  

Rising Importance of Platform Accountability

Themost pertinent question that is to be asked with a conscious mind is whether anunregulated media is a reflection of Freedom of Speech, a right given to us byour constitution under Article. 19(1)(a), or whether free speech is just a garbby big stakeholders, and we are all victims of an impending infodemic andvictims of AI algorithms, because, as per the reports that surfaced during theCovid-19 pandemic, India saw a dramatic 214% rise in false information. Anotherreport by the UNESCO-Ipsos survey revealed that 85% of Indian respondentsencounter online hate speech, with around 64% pointing to social media as aprimary source.

While the focus on platform accountability is critical, it is equally important to recognise that the right to free speech is not absolute. Therefore, users also bear a constitutional responsibility while exercising this right. Free expression in a democratic society must be accompanied by civic digital behaviour, which includes refraining from spreading hate speech, misinformation, or engaging in harmful conduct online. The most recent example of this is the case of Ranveer Gautam Allahabadia vs. UOI (popularly known as “Latent Case”); the court came down heavily on the hosts and makers of the show and made its position crystal clear by stating, “there is nothinglike a fundamental right on platter...the fundamental rights are all followedby a duty...unless those people understand duty, there is no [...] deal withthat kind of elements...if somebody wants to enjoy fundamental rights, thiscountry gives a guarantee to enjoy, but guarantee is with a duty so thatguarantee will involve performing that duty also” .

The Way Forward: CyberPeace Suggests

In order to realise the benefits and derive the true benefits from the rights we are provided, especially the one in discussion, i.e., Freedom of Speech and Expression, the government and the designated intermediaries and regulators have to prepare both roadmaps, one for “Platform Accountability” and one for "User Accountability”, wherein the regulators with a reasonable foresight should conduct Algorithm Risk Audits which is a technique to make algorithms and there effects on content feeds visible. It can be an effective tool and an objective manner to compare how algorithms are automatically pushing different content to different users in an unfair or unbalanced way. As for user accountability, “Digital Literacy” is the way forward, ensuring that social media remains a marketplace of ideas and does not become a minefield of misfires.