#FactCheck - Viral Claim of Highway in J&K Proven Misleading

Introduction

In the age of digital technology, the concept of net neutrality has become more crucial for preserving the equity and openness of the internet. Thanks to net neutrality, all internet traffic is treated equally, without difference or preferential treatment. Thanks to this concept, users can freely access and distribute content, which promotes innovation, competition, and the democratisation of knowledge. India has seen controversy over net neutrality, which has led to a legal battle to protect an open internet. In this blog post, we’ll look at the challenges of the law and the efforts made to safeguard net neutrality in India.

Background on Net Neutrality in India

Net neutrality became a hot topic in India after a major telecom service provider suggested charging various fees for accessing different parts of the internet. Internet users, activists, and organisations in favour of an open internet raised concern over this. Millions of comments were made on the consultation document by the Telecom Regulatory Authority of India (TRAI) published in 2015, highlighting the significance of net neutrality for the country’s internet users.

Legal Battle and Regulatory Interventions

The battle for net neutrality in India acquired notoriety when TRAI released the “Prohibition of Discriminatory Tariffs for Data Services Regulations” in 2016. These laws, often known as the “Free Basics” prohibition, were created to put an end to the usage of zero-rating platforms, which exempt specific websites or services from data expenses. The regulations ensured that all data on the internet would be handled uniformly, regardless of where it originated.

But the legal conflict didn’t end there. The telecom industry challenged TRAI’s regulations, resulting in a flurry of legal conflicts in numerous courts around the country. The Telecom Regulatory Authority of India Act and its provisions of it that control TRAI’s ability to regulate internet services were at the heart of the legal dispute.

The Indian judicial system greatly helped the protection of net neutrality. The importance of non-discriminatory internet access was highlighted in 2018 when the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) upheld the TRAI regulations and ruled in favour of net neutrality. The TDSAT ruling created a crucial precedent for net neutrality in India. In 2019, after several rounds of litigation, the Supreme Court of India backed the principles of net neutrality, declaring that it is a fundamental idea that must be protected. The nation’s legislative framework for preserving a free and open internet was bolstered by the ruling by the top court.

Ongoing Challenges and the Way Forward

Even though India has made great strides towards upholding net neutrality, challenges persist. Because of the rapid advancement of technology and the emergence of new services and platforms, net neutrality must always be safeguarded. Some practices, such as “zero-rating” schemes and service-specific data plans, continue to raise questions about potential violations of net neutrality principles. Regulatory efforts must be proactive and under constant watch to allay these worries. The regulatory organisation, TRAI, is responsible for monitoring for and responding to breaches of the net neutrality principles. It’s crucial to strike a balance between promoting innovation and competition and maintaining a free and open internet.

Additionally, public awareness and education on the issue are crucial for the continuation of net neutrality. By informing users of their rights and promoting involvement in the conversation, a more inclusive and democratic decision-making process is assured. Civil society organisations and advocacy groups may successfully educate the public about net neutrality and gain their support.

Conclusion

The legal battle for net neutrality in India has been a significant turning point in the campaign to preserve an open and neutral internet. A robust framework for net neutrality in the country has been established thanks to legislative initiatives and judicial decisions. However, due to ongoing challenges and the dynamic nature of technology, maintaining net neutrality calls for vigilant oversight and strong actions. An open and impartial internet is crucial for fostering innovation, increasing free speech, and providing equal access to information. India’s attempts to uphold net neutrality should motivate other nations dealing with similar issues. All parties, including politicians, must work together to protect the principles of net neutrality and ensure that the Internet is accessible to everyone.

Executive Summary:

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A viral video circulating on social media that appears to be deliberately misleading and manipulative is shown to have been done by comedian Samay Raina casually making a lighthearted joke about actress Rekha in the presence of host Amitabh Bachchan which left him visibly unsettled while shooting for an episode of Kaun Banega Crorepati (KBC) Influencer Special. The joke pointed to the gossip and rumors of unspoken tensions between the two Bollywood Legends. Our research has ruled out that the video is artificially manipulated and reflects a non genuine content. However, the specific joke in the video does not appear in the original KBC episode. This incident highlights the growing misuse of AI technology in creating and spreading misinformation, emphasizing the need for increased public vigilance and awareness in verifying online information.

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Claim:

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The claim in the video suggests that during a recent "Influencer Special" episode of KBC, Samay Raina humorously asked Amitabh Bachchan, "What do you and a circle have in common?" and then delivered the punchline, "Neither of you and circle have Rekha (line)," playing on the Hindi word "rekha," which means 'line'.ervicing routes between Amritsar, Chandigarh, Delhi, and Jaipur. This assertion is accompanied by images of a futuristic aircraft, implying that such technology is currently being used to transport commercial passengers.

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Fact Check:

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To check the genuineness of the claim, the whole Influencer Special episode of Kaun Banega Crorepati (KBC) which can also be found on the Sony Set India YouTube channel was carefully reviewed. Our analysis proved that no part of the episode had comedian Samay Raina cracking a joke on actress Rekha. The technical analysis using Hive moderator further found that the viral clip is AI-made.

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Conclusion:

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A viral video on the Internet that shows Samay Raina making a joke about Rekha during KBC was released and completely AI-generated and false. This poses a serious threat to manipulation online and that makes it all the more important to place a fact-check for any news from credible sources before putting it out. Promoting media literacy is going to be key to combating misinformation at this time, with the danger of misuse of AI-generated content.

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• Claim: Fake AI Video: Samay Raina’s Rekha Joke Goes Viral
• Claimed On: X (Formally known as Twitter)
• Fact Check: False and Misleading

Introduction

The global food industry is vast and complex, influencing consumer behaviour, policy, and health outcomes worldwide. However, misinformation within this sector is pervasive, with significant consequences for public health and market dynamics. Misinformation can arise from various sources, including misleading marketing campaigns, unsubstantiated health claims, and misrepresentation of food production practices through public endorsement or otherwise. Nutrition misinformation is one such example. The promotion of false or unproven products for profit can lead to mislead consumers and affect their interests. Misleading claims and inaccurate information about the nutritional value of food products and processes are common claims. The misinformation created about food on the global stage distorts public understanding of nutrition, food safety, and environmental impacts, leading to significant consequences for public health, consumer trust, and the economy.

Rise of Nutritional Misinformation and Consumer Distrust

Health and nutrition-related misinformation is one of the most prevalent types in the food sector. Businesses frequently advertise their products as "natural" or "healthy" without providing sufficient data to back up these claims, tricking customers into buying goods that might be heavy in fat, sugar, or salt. Words like "superfood" are frequently used without supporting evidence from science, giving the impression that they are healthier.

Misinformation also impacts the sustainability and ethics of food production. Claims of "sustainable" or "ethical" sourcing are frequently exaggerated or fabricated, leaving consumers unaware of the true environmental and social costs associated with certain products.

This lack of clarity is not only observed in general food trends but also within organisations meant to provide trustworthy information. There has been significant criticism, directed at the International Food Information Council (IFIC), for their alleged promotion of nutrition-based misinformation to safeguard the interests of large food corporations, resulting in potentially compromising public health. The preemptive claims that IFIC made about the nutritive claims have been questioned by the National Institutes of Health, USA in November 2022. They reported in their study that IFIC promotes food and beverage company interests and undermines the accurate dissemination of scientific evidence related to diet and health. This was in support of the objective of the study, which was to determine whether, there have been many claims that the nutritional value of certain foods or diets may be manipulated to favour business goals, leaving consumers misinformed about what constitutes a truly healthy diet.

Another source of misinformation is the growing ‘Free-From’ fad. The “free-from” label in the US is a food category of products that claim to be free from certain ingredients or chemicals. It has been steadily growing by 7% annually. These labels often tout products as healthier due to a simpler ingredient list. Although seemingly harmless, transparency in ingredient disclosure is often obscured in the 'free-from' trend. This can lead to consumer distrust in the long run, making them hesitant.

The Harmful Effects of Food Misinformation

The effects of misinformation about nutrition and food safety can directly affect public health.
Consumers unknowingly may accept false claims or avoid certain foods without scientific basis and adopt harmful dietary habits, potentially leading to malnutrition or other health problems. By the time the realisation sets in about being misled, their trust is eroded not only towards such companies but also towards the regulators. This distrust can lead to declining consumer confidence and disrupt market stability. 

Some food-related misinformation downplays the environmental impact that certain food production practices have. An example of such a situation is the promotion of meat alternatives as being entirely eco-friendly without considering all environmental factors. This can mislead consumers and obscure the complex environmental effects of food production systems. 

Misinformation can distort consumer purchasing habits, potentially leading to a reduced demand for certain products and unfair competition. The sufferers in this case are the small-scale producers who suffer disproportionately, while the large corporations might use this misinformation to maintain their dominance in the market. Regulatory checks, open communication, and public education campaigns are needed to combat mis/disinformation in the global food sector and enable consumers to make decisions that are sustainable, healthful and informed.

CyberPeace Recommendations

• Unfair trade practices like providing misleading information or unchecked claims on food products should be better addressed by the regulators. Companies must provide clear, transparent and accurate information about their products as mandated under the Food Safety and Standards (Advertising and Claims) Regulations, 2018. This information should include the true origins, production methods, and nutritional content on their labels.
• Promotions of initiatives and investments by public health organisations and food authorities towards educating consumers and improving food literacy should encouraged. 
• Regulating social media endorsement is also crucial to prevent the spread of misinformation and unchecked claims. Without proper due diligence on product details, influencers may unknowingly mislead their audience, causing potential harm. 
• The Social Media Platforms can partner with nutritionists, dietitians, and other health professionals who are content creators, as they can help in understanding and promoting accurate, science-based nutrition information and debunk any misleading claims.
• Campaigns should be encouraged to spread public awareness about the harms of food-related misleading claims or trends. Emphasis should be on evidence-based nutritional guidance. The ongoing research towards food safety, nutrition, and true information should be actively communicated to keep the public informed. Combating food misinformation requires more robust regulations, improved transparency, and heightened consumer awareness and vigilance.

References

• https://timesofindia.indiatimes.com/india/label-claims-on-packaged-food-could-be-misleading-icmr/articleshow/110053363.cms 
• https://www.outlookindia.com/hub4business/empowering-change-freedom-food-alliance-takes-on-global-food-industry-misinformation 
• https://insightsnow.com/misinformation-hurting-food-business/ ‍
• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9618198/pdf/12992_2022_Article_884.pdf