#FactCheck-AI-Generated Video Falsely Shows Neymar and Messi Facing Off in FIFA World Cup 2026

Introduction

The Digital Personal Data Protection (DPDP) Act, of 2023, introduces a framework for the protection of personal data in India. Data fiduciaries are the entity that essentially determines the purpose and means of processing of personal data. The small-scale industries also fall within the ambit of the term. Startups/Small companies and Micro, Small, and Medium Enterprises (MSMEs) while determining the purpose of processing of personal data in the capacity of ‘data fiduciary’ are also required to comply with the DPDP Act provisions. The obligations set for the data fiduciary will apply to them unilaterally, though compliance with this Act and can be challenging due to resource constraints and limited expertise in data protection. 

DPDP Act, 2023 Section 17(3) gives power to the Central Government to exempt Startups from being obligated to comply with the Act, taking into account the volume and nature of personal data processed. It is the nation's first standalone law on data protection and privacy, which sets forth strict rules on how data fiduciaries can collect and process personal data, focusing on consent-based mechanisms and personal data protection. Small-scale industries are given more time to comply with the DPDP Act. The detailed provisions to be notified in further rulemaking called ‘DPDP rules’.

Obligations on Data Fiduciary under the DPDP Act, 2023

The DPDP Act focuses on processing digital personal data in a manner that recognizes both the right of individuals to protect their personal data and the need to process such personal data for lawful purposes and for matters connected therewith or incidental thereto. Hence, small-scale industries also need to comply with provisions aimed at protecting digital personal data.

The key requirements to be considered:

• Data Processing Principles: Ensuring that data processing is done lawfully, fairly, and transparently. Further, the collection and processing of personal data is only for specific, clear, and legitimate purposes and only the data necessary for the stated purpose. Ensuring that the data is accurate and up to date is also necessary. An important part is that the data is not retained longer than necessary and appropriate security measures are taken to protect the said data.
• Consent Management: Clear and informed consent should be obtained from individuals before collecting their personal data. Further, individuals have the option to withdraw their consent easily.
• Rights of Data Principals: Data principals (individuals) whose data is being collected have the right to Information, the right to correction and erasure of data, the right to grievance redressa, Right to nominate.the right to access, correct, and delete their personal data. Data fiduciaries need to be mindful of mechanisms to handle requests from data principals regarding their concerns.
• Data Breach Notifications: Data fiduciaries are required to notify the data protection board and the affected individuals in case a data breach has occurred.
• Appropriate technical and organisational measures: A Data Fiduciary shall implement appropriate technical and organisational measures to ensure effective observance of the provisions of this Act and the rules made thereunder.Cross-border Data Transfers: Compliance with regulations in relation to the transfer of personal data outside of India should be ensured.

Challenges for Small Scale Industries for the DPDP Act Compliance 

While small-scale industries have high aims for their organisational growth and now in the digital age they also need to place reliance on online security measures and handling of personal data, with the DPDP act in the picture it becomes an obligation to consider and comply with. As small-scale industries including MSMEs, they might face certain challenges in fulfilling these obligations but digital data protection measures will also boost the competitive market and customer growth in their business. Bringing reforms in methods aimed at better data governance in today's digital era is significant. 

One of the major challenges for small-scale industries could be ensuring a skilled workforce that understands and educates internal stakeholders about the DPDP Act compliances. This could undoubtedly become an additional burden.

Further, the limited resources can make the implementation of data protection, which is oftentimes complex for a layperson in the case of a small-scale industry, difficult to implement. Limitations in resources are often financial or human resources.

Cybersecurity, cyber awareness, and protection from cyber threats need some form of expertise, which is lacking in small enterprises. The outsourcing of such expertise is a decision that is sometimes taken too late, and some form of harm can take place between the periods by which an incident can occur.

Investment in the core business or enterprise many times doesn't include technology other than the basic requirements to run the business, nor towards ensuring that the data is secure and all compliances are met. However, in the fast-moving digital world, all industries need to be mindful of their efforts to protect personal data and proper data governance.

Recommendations 

To ensure the proper and effective personal data handling practices as per the provisions of the act, the small companies/startups need to work backend and frontend and ensure that they take adequate measures to comply with the act. While such industries have been given more time to ensure compliance, there are some suggestions for them to be compliant with the new law.

Small companies can ensure compliance with the DPDP Act by implementing robust data protection policies, investing in and providing employee training on data privacy, using age-verification mechanisms, and adopting privacy-by-design principles. Conduct a gap analysis to identify areas where current practices fall short of DPDP Act requirements. Regular audits, secure data storage solutions, and transparent communication with users about data practices are also essential. Use cost-effective tools and technologies for data protection and management.

Conclusion

Small-scale industries must take proactive steps to align with the DPDP Act, 2023 provisions. By understanding the requirements, leveraging external expertise, and adopting best practices, small-scale industries can ensure compliance and protect personal data effectively. In the long run, complying with the new law would lead to greater trust and better business for the enterprises, resulting in a larger revenue share for them.

References

• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1959161 
• https://www.financialexpress.com/business/digital-transformation-dpdp-act-managing-data-protection-compliance-in-businesses-3305293/ 
• https://economictimes.indiatimes.com/tech/technology/big-tech-coalition-seeks-12-18-month-extension-to-comply-with-indias-dpdp-act/articleshow/104726843.cms?from=mdr 

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Overview of the Advisory

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On 18 November 2025, the Ministry of Information and Broadcasting (I&B) published an Advisory that addresses all of the private satellite television channels in India. The advisory is one of the critical institutional interventions to the broadcast of sensitive content regarding recent security incidents concerning the blast at the Red Fort on November 10^th, 2025. This advisory came after the Ministry noticed that some news channels have been broadcasting content related to alleged persons involved in Red Fort blasts, justifying their acts of violence, as well as information/video on explosive material. Broadcasting like this at this critical situation may inadvertently encourage or incite violence, disrupt public order, and pose risks to national security. 

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Key Instructions under the Advisory

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The advisory provides certain guidelines to the TV channels to ensure strict compliance with the Programming and Advertising Code under the Cable Television Networks (Regulation) Act, 1995. The television channels are advised to exercise the highest level of discretion and sensitivity possible in reporting on issues involving alleged perpetrators of violence, and especially when reporting on matters involving the justification of acts of violence or providing instructional media on making explosive materials. The fundamental focus is to be very strict in following the Programme and Advertising Code as stipulated in the Cable Television Network Rules. In particular, broadcasters should not make programming that:

• Contain anything obscene, defamatory, deliberately false, or suggestive innuendos and half-truths.
• Likely to encourage or incite violence, contain anything against the maintenance of law and order, or promote an anti-national attitude.
• Contain anything that affects the integrity of the Nation.
• Could aid, abet or promote unlawful activities.

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Responsible Reporting Framework

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The advisory does not constitute outright censorship but instead a self-regulatory system that depends on the discretion and sensitivity of the TV channels focused on differentiating between broadcasting legitimate news and the content that crosses the threshold from information dissemination to incitement. 

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Why This Advisory is Important in a Digital Age

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With the modern media systems, there has been an erosion of the line between the journalism of the traditional broadcasting medium and digital virality. The contents of television are no longer limited to the scheduled programs or cable channels of distribution. The contents of a single news piece, especially that of dramatic or contentious nature, can be ripped off, revised and repackaged on social media networks within minutes of airing- often without the context, editorial discretion or timing indicators.

This effect makes sensitive content have a multiplier effect. The short news item about a suspect justifying violence or containing bombs can be viewed by millions on YouTube, WhatsApp, Twitter/X, Facebook, by spreading organically and being amplified by an algorithm. Studies have shown that misinformation and sensational reporting are much faster to circulate compared to factual corrections- a fact that has been noticed in the recent past during conflicts and crisis cases in India and other parts of the world.

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Vulnerabilities of Information Ecosystems

• The advisory is created in a definite information setting that is characterised by:
• Rapid Viral Mechanism: Content spreads faster than the process of verification. 
• Algorithmic-driven amplification: Platform mechanism boosts emotionally charged content.
• Coordinated amplification networks: Organised groups are there to make these posts, videos viral, to set a narrative for the general public. 
• Deepfake and synthetic media risks: Original broadcasts can be manipulated and reposted with false attribution. 

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Interconnection with Cybersecurity and National Security

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Verified or sensationalised reporting of security incidents poses certain weaknesses:

1. Trust Erosion: Trust is broken when the masses observe broadcasters in the air giving unverified claims or emotional accounts as facts. This is even to security agencies, law enforcement and government institutions themselves. The lack of trust towards the official information gives rise to information gaps, which are occupied by rumours, conspiracy theories, and enemy tales.
2. Cognitive Fragmentation: Misinformation develops multiple versions of the truth among the people. The narratives given to citizens vary according to the sources of the media that they listen to or read. This disintegration complicates organising the collective response of the society an actual security threat because the populations can be organised around misguided stories and not the correct data.
3. Radicalisation Pipeline: People who are interested in finding ideological backgrounds to violent action might get exposed to media-created materials that have been carefully distorted to evidence justifications of terrorism as a valid political or religious stand.

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How Social Instability Is Exploited in Cyber Operations and Influence Campaigns

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Misinformation causes exploitable vulnerability in three phases. 

1. First, conflicting unverified accounts disintegrate the information environment-populations are presented with conflicting versions of events by various media sources. 
2. Second, institutional trust in media and security agencies is shaken by exposure to subsequently rectified false information, resulting in an information vacuum. 
3. Third, in such a distrusted and puzzled setting, the population would be susceptible to organised manipulation by malicious agents.
4. Sensationalised broadcasting gives opponents assets of content, narrative frameworks, and information gaps that they can use to promote destabilisation movements. These mechanisms of exploitation are directly opposed by responsible broadcasting.

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Media Literacy and Audience Responsibility

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Structural Information Vulnerabilities-

A major part of the Indian population is structurally disadvantaged in information access:

• Language barriers: Infrastructure in the field of fact-checking is still highly centralised in English and Hindi, as vernacular-language misinformation goes viral in Tamil, Telugu, Marathi, Punjabi, and others.

• Digital literacy gaps: It is estimated that there are about 40 million people in India who have been trained on digital literacy, but more than 900 million Indians access digital content with different degrees of ability to critically evaluate the content.
• Divides between rural and urban people: Rural citizens and less affluent people experience more difficulty with access to verification tools and media literacy resources.
• Algorithmic capture: social media works to maximise engagement over accuracy, and actively encourages content that is emotionally inflammatory or divisive to its users, according to their history of engagement.

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Conclusion

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The advisory of the Ministry of Information and Broadcasting is an acknowledgment of the fact that media accountability is a part of state security in the information era. It states the principles of responsible reporting without interference in editorial autonomy, a balance that various stakeholders should uphold. Implementation of the advisory needs to be done in concert with broadcasters, platforms, civil society, government and educational institutions. Information integrity cannot be handled by just a single player. Without media literacy resources, citizens are unable to be responsible in their evaluation of information. Without open and fast communication with the media stakeholders, government agencies are unable to combat misinformation. 

The recommendations include collaborative governance, i.e., institutional forms in which media self-regulation, technological protection, user empowerment, and policy frameworks collaborate and do not compete. The successful deployment of measures will decide whether India can continue to have open and free media without compromising on information integrity that is sufficient to provide national security, democratic governance and social stability during the period of high-speed information flow, algorithmic amplification, and information warfare actions.

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References

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https://mib.gov.in/sites/default/files/2025-11/advisory-18.11.2025.pdf

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Executive Summary

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A purported front page of The Hindu dated June 6, 1967, is being widely circulated on social media with the claim that then Prime Minister Indira Gandhi had urged Indians not to buy gold in any form and to follow “national discipline” by restricting gold consumption. The viral claim suggests that the appeal was part of the government’s efforts to conserve foreign exchange reserves, which were allegedly under severe pressure at the time. However, research conducted by CyberPeace Research Wing  found the claim to be false. Our research revealed that the front page being circulated online is not authentic and has been digitally edited.

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Claim

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An X (formerly Twitter) user shared the viral newspaper clipping on May 12, 2026, and wrote:“In 1967, during a severe foreign exchange crisis, Indira Gandhi appealed to Indians not to buy gold.From ‘skip one meal’ to ‘don’t buy gold,’ Congress-era governance normalized shortages, restrictions, and sacrifice, while ordinary citizens paid the price for failed economic policies.”

• https://x.com/rkalia80/status/2054036108925972634?s=20
• https://archive.ph/9rHtE 

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Research

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To verify the claim, we examined the official social media accounts of The Hindu. During the research, we found a post published on the publication’s official X account on May 12, 2026, clarifying that the viral image claiming to be the June 6, 1967 front page of The Hindu was digitally altered and not part of its official archives. The newspaper also urged readers to verify information carefully before sharing it online.

• https://x.com/the_hindu/status/2054101009996403144?s=20 

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We also found an X post by B Kolappan, a journalist with The Hindu, who shared the original front page of the newspaper dated June 6, 1967, further exposing the viral image as fake.

• https://x.com/kolappan/status/2054113287793684708?s=20 

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For context, Prime Minister Narendra Modi, while addressing a public gathering on May 10, 2026, spoke about the possible economic impact of the ongoing conflict in the Middle East and advised people to avoid buying gold for a year, even during weddings or family functions. The viral claim appears to have resurfaced in this backdrop.

• https://www.aajtak.in/india/news/story/pm-modi-war-impact-india-gold-purchase-petrol-diesel-corona-work-from-home-ntc-amkr-dskc-2548789-2026-05-10 

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Conclusion

Our research found that the alleged 1967 front page of The Hindu circulating on social media is digitally edited and fake. There is no evidence that the viral newspaper page is authentic or part of The Hindu’s archival records.

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