#FactCheck-AI-Generated Image of Virat Kohli and Anushka Sharma Falsely Shared as a Real Candid Moment

Executive Summary:

A video has gone viral that claims to show Hon'ble Minister of Home Affairs, Shri Amit Shah stating that the BJP-Led Central Government intends to end quotas for scheduled castes (SCs), scheduled tribes (STs), and other backward classes (OBCs). On further investigation, it turns out this claim is false as we found the original clip from an official source, while he delivered the speech at Telangana, Shah talked about falsehoods about religion-based reservations, with specific reference to Muslim reservations. It is a digitally altered video and thus the claim is false. 

‍

Claims:

The video which allegedly claims that the Hon'ble Minister of Home Affairs, Shri Amit Shah will be terminating the reservation quota systems of scheduled castes (SCs), scheduled tribes (STs)  and other backward classes (OBCs) if BJP government was formed again has been viral on social media platforms. 

‍

English Translation: If the BJP government is formed again we will cancel ST, SC reservations: Hon'ble Minister of Home Affairs, Shri Amit Shah

‍

Fact Check:

When the video was received we closely observed the name of the news media channel, and it was V6 News. We divided the video into keyframes and reverse searched the images. For one of the keyframes of the video, we found a similar video with the caption “Union Minister Amit Shah Comments Muslim Reservations | V6 Weekend Teenmaar” uploaded by the V6 News Telugu’s verified Youtube channel on April 23, 2023. Taking a cue from this, we also did some keyword searches to find any relevant sources. In the video at the timestamp of 2:38, Hon'ble Minister of Home Affairs, Shri Amit Shah talks about religion-based reservations calling ‘unconstitutional Muslim Reservation’ and that the Government will remove it.

Further, he talks about the SC, ST, and OBC reservations having full rights for quota but not the Muslim reservation. 

While doing the reverse image, we found many other videos uploaded by other media outlets like ANI, Hindustan Times, The Economic Times, etc about ending Muslim reservations from Telangana state, but we found no such evidence that supports the viral claim of removing SC, ST, OBC quota system. After further analysis for any sign of alteration, we found that the viral video was edited while the original information is different. Hence, it’s misleading and false.

Conclusion:

The video featuring the Hon'ble Minister of Home Affairs, Shri Amit Shah announcing that they will remove the reservation quota system of SC, ST and OBC if the new  BJP government is formed again in the ongoing Lok sabha election, is debunked.  After careful analysis, it was found that the video was fake and was created to misrepresent the actual statement of Hon'ble Minister of Home Affairs, Shri Amit Shah. The original footage surfaced on the V6 News Telugu YouTube channel, in which Hon'ble Minister of Home Affairs, Shri Amit Shah was explaining about religion-based reservations, particularly Muslim reservations in Telangana. Unfortunately, the fake video was false and Hon'ble Minister of Home Affairs, Shri Amit Shah did not mention the end of SC, ST, and OBC reservations.

• Claim: The viral video covers the assertion of Hon'ble Minister of Home Affairs, Shri Amit Shah that the BJP government will soon remove reservation quotas for scheduled castes (SCs), scheduled tribes (STs), and other backward classes (OBCs).
• Claimed on:  X (formerly known as Twitter)
• Fact Check:  Fake & Misleading

‍

‍

‍

Introduction

Given the era of digital trust and technological innovation, the age of artificial intelligence has provided a new dimension to how people communicate and how they create and consume content. However, like all borrowed powers, the misuse of AI can lead to terrible consequences. One recent dark example was a cybercrime in Brazil: a sophisticated online scam using deepfake technology to impersonate celebrities of global stature, including supermodel Gisele Bündchen, in misleading Instagram ads. Luring in millions of reais in revenue, this crime clearly brings forth the concern of AI-generative content having rightfully set on the side of criminals. 

‍

Scam in Motion

Lately, the federal police of Brazil have stated that this scheme has been in circulation since 2024, when the ads were already being touted as apparently very genuine, using AI-generated video and images. The ads showed Gisele Bündchen and other celebrities endorsing skincare products, promotional giveaways, or time-limited discounts. The victims were tricked into making petty payments, mostly under 100 reais (about $19) for these fake products or were lured into paying "shipping costs" for prizes that never actually arrived.

The criminals leveraged their approach by scaling it up and focusing on minor losses accumulated from every victim, thus christening it "statistical immunity" by investigators. Victims being pocketed only a couple of dollars made most of them stay on their heels in terms of filing a complaint, thereby allowing these crooks extra limbs to shove on. Over time, authorities estimated that the group had gathered over 20 million reais ($3.9 million) in this elaborate con.

The scam was detected when a victim came forth with the information that an Instagram advertisement portraying a deepfake video of Gisele Bündchen was indeed false. With Anna looking to be Gisele and on the recommendation of a skincare company, the deepfake video was the most well-produced fake video. On going further into the matter, it became apparent that the investigations uncovered a whole network of deceptive social media pages, payment gateways, and laundering channels spread over five states in Brazil.

‍

The Role of AI and Deepfakes in Modern Fraud

It is one of the first few large-scale cases in Brazil where AI-generated deepfakes have been used to perpetrate financial fraud. Deepfake technology, aided by machine learning algorithms, can realistically mimic human appearance and speech and has become increasingly accessible and sophisticated. Whereas before a level of expertise and computer resources were needed, one now only requires an online tool or app. 

With criminals gaining a psychological advantage through deepfakes, the audiences would be more willing to accept the ad as being genuine as they saw a familiar and trusted face, a celebrity known for integrity and success. The human brain is wired to trust certain visual cues, making deepfakes an exploitation of this cognitive bias. Unlike phishing emails brimming with spelling and grammatical errors, deepfake videos are immersive, emotional, and visually convincing. 

This is the growing terrain: AI-enabled misinformation. From financial scams to political propaganda, manipulated media is killing trust in the digital ecosystem.

‍

Legalities and Platform Accountability

The Brazilian government had taken a proactive stance on the issue. In June 2025, the country's Supreme Court held that social media platforms could be held liable for failure to expeditiously remove criminal content, even in the absence of a formal order from a court. The icing on the cake is that that judgment would go a long way in architecting platform accountability in Brazil and potentially worldwide as jurisdictions adopt processes to deal with AI-generated fraud.

Meta, the parent company of Instagram, had said its policies forbid "ads that deceptively use public figures to scam people." Meta claims to use advanced detection mechanisms, trained review teams, and user tools to report violations. The persistence of such scams shows that the enforcement mechanisms still lag the pace and scale of AI-based deception.

‍

Why These Scams Succeed

There are many reasons for the success of these AI-powered scams.

1. Trust Due to Familiarity: Human beings tend to believe anything put forth by a known individual.
2. Micro-Fraud: Keeping the money laundered from victims small prevents any increase in the number of complaints about these crimes.
3. Speed To Create Content: New ads are being generated by criminals faster than ads can be checked for and removed by platforms via AI tools.
4. Cross-Platform Propagation: A deepfake ad is then reshared onto various other social networking platforms once it starts gaining some traction, thereby worsening the problem.
5. Absence of Public Awareness: Most users still cannot discern manipulated media, especially when high-quality deepfakes come into play.

‍

Wider Implications on Cybersecurity and Society

The Brazilian case is but a microcosm of a much bigger problem. With deepfake technology evolving, AI-generated deception threatens not only individuals but also institutions, markets, and democratic systems. From investment scams and fake charters to synthetic IDs for corporate fraud, the possibilities for abuse are endless.

Moreover, with generative AIs being adopted by cybercriminals, law enforcement faces obstructions to properly attributing, validating evidence, and conducting digital forensics. Determining what is actual and what is manipulated has now given rise to the need for a forensic AI model that has triggered the deployment of the opposite on the other side, the attacker, thus initiating a rising tech arms race between the two parties.

‍

Protecting Citizens from AI-Powered Scams

Public awareness has remained the best defence for people in such scams. Gisele Bündchen's squad encouraged members of the public to verify any advertisement through official brand or celebrity channels before engaging with said advertisements. Consumers need to be wary of offers that appear "too good to be true" and double-check the URL for authenticity before sharing any kind of personal information

Individually though, just a few acts go so far in lessening some of the risk factors:

• Verify an advertisement's origin before clicking or sharing it
• Never share any monetary or sensitive personal information through an unverifiable link
• Enable two-factor authentication on all your social accounts
• Periodically check transaction history for any unusual activity
• Report any deepfake or fraudulent advertisement immediately to the platform or cybercrime authorities

Collaboration will be the way ahead for governments and technology companies. Investing in AI-based detection systems, cooperating on international law enforcement, and building capacity for digital literacy programs will enable us to stem this rising tide of synthetic media scams.

‍

Conclusion

The deepfake case in Brazil with Gisele Bündchen acts as a clarion for citizens and legislators alike. This shows the evolution of cybercrime that profited off the very AI technologies that were once hailed for innovation and creativity. In this new digital frontier that society is now embracing, authenticity stands closer to manipulation, disappearing faster with each dawn.

While keeping public safety will certainly still require great cybersecurity measures in this new environment, it will demand equal contributions on vigilance, awareness, and ethical responsibility. Deepfakes are not only a technology problem but a societal one-crossing into global cooperation, media literacy, and accountability at every level throughout the entire digital ecosystem.

‍

Introduction

In India, the rights of children with regard to protection of their personal data are enshrined under the Digital Personal Data Protection Act, 2023 which is the newly enacted digital personal data protection law of India. The DPDP Act requires that for the processing of children's personal data, verifiable consent of parents or legal guardians is a necessary requirement. If the consent of parents or legal guardians is not obtained then it constitutes a violation under the DPDP Act. Under section 2(f) of the DPDP act, a “child” means an individual who has not completed the age of eighteen years. 

Section 9 under the DPDP Act, 2023

With reference to the collection of children's data section 9 of the DPDP Act, 2023 provides that for children below 18 years of age, consent from Parents/Legal Guardians is required. The Data Fiduciary shall, before processing any personal data of a child or a person with a disability who has a lawful guardian, obtain verifiable consent from the parent or the lawful guardian. Section 9 aims to create a safer online environment for children by limiting the exploitation of their data for commercial purposes or otherwise. By virtue of this section, the parents and guardians will have more control over their children's data and privacy and they are empowered to make choices as to how they manage their children's online activities and the permissions they grant to various online services. 

Section 9 sub-section (3) specifies that a Data Fiduciary shall not undertake tracking or behavioural monitoring of children or targeted advertising directed at children. However, section 9 sub-section (5) further provides room for exemption from this prohibition by empowering the Central Government which may notify exemption to specific data fiduciaries or data processors from the behavioural tracking or target advertising prohibition under the future DPDP Rules which are yet to be announced or released. 

Impact on social media platforms

Social media companies are raising concerns about Section 9 of the DPDP Act and upcoming Rules for the DPDP Act. Section 9 prohibits behavioural tracking or targeted advertising directed at children on digital platforms. By prohibiting intermediaries from tracking a ‘child's internet activities’ and ‘targeted advertising’ - this law aims to preserve children's privacy. However, social media corporations contended that this limitation adversely affects the efficacy of safety measures intended to safeguard young users, highlighting the necessity of monitoring specific user signals, including from minors, to guarantee the efficacy of safety measures designed for them.

Social media companies assert that tracking teenagers' behaviour is essential for safeguarding them from predators and harmful interactions. They believe that a complete ban on behavioural tracking is counterproductive to the government's objectives of protecting children. The scope to grant exemption leaves the door open for further advocacy on this issue. Hence it necessitates coordination with the concerned ministry and relevant stakeholders to find a balanced approach that maintains both privacy and safety for young users.

Furthermore, the impact on social media platforms also extends to the user experience and the operational costs required to implement the functioning of the changes created by regulations. This also involves significant changes to their algorithms and data-handling processes. Implementing robust age verification systems to identify young users and protect their data will also be a technically challenging step for the various scales of platforms. Ensuring that children’s data is not used for targeted advertising or behavioural monitoring also requires sophisticated data management systems. The blanket ban on targeted advertising and behavioural tracking may also affect the personalisation of content for young users, which may reduce their engagement with the platform.

For globally operating platforms, aligning their practices with the DPDP Act in India while also complying with data protection laws in other countries (such as GDPR in Europe or COPPA in the US) can be complex and resource-intensive. Platforms might choose to implement uniform global policies for simplicity, which could impact their operations in regions not governed by similar laws. On the same page, competitive dynamics such as market shifts where smaller or niche platforms that cater specifically to children and comply with these regulations may gain a competitive edge. There may be a drive towards developing new, compliant ways of monetizing user interactions that do not rely on behavioural tracking.

CyberPeace Policy Recommendations

A balanced strategy should be taken into account which gives weightage to the contentions of social media companies as well as to the protection of children's personal information. Instead of a blanket ban, platforms can be obliged to follow and encourage openness in advertising practices, ensuring that children are not exposed to any misleading or manipulative marketing techniques. Self-regulation techniques can be implemented to support ethical behaviour, responsibility, and the safety of young users’ online personal information through the platform’s practices. Additionally, verifiable consent should be examined and put forward in a manner which is practical and the platforms have a say in designing the said verification. Ultimately, this should be dealt with in a manner that behavioural tracking and targeted advertising are not affecting the children's well-being, safety and data protection in any way. 

Final Words

Under section 9 of the DPDP Act, the prohibition of behavioural tracking and targeted advertising in case of processing children's personal data - will compel social media platforms to overhaul their data collection and advertising practices, ensuring compliance with stricter privacy regulations. The legislative intent behind this provision is to enhance and strengthen the protection of children's digital personal data security and privacy. As children are particularly vulnerable to digital threats due to their still-evolving maturity and cognitive capacities, the protection of their privacy stands as a priority. The innocence of children is a major cause for concern when it comes to digital access because children simply do not possess the discernment and caution required to be able to navigate the Internet safely. Furthermore, a balanced approach needs to be adopted which maintains both ‘privacy’ and ‘safety’ for young users.

References

• https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf 
• https://www.firstpost.com/tech/as-govt-of-india-starts-preparing-rules-for-dpdp-act-social-media-platforms-worried-13789134.html#google_vignette
• https://www.business-standard.com/industry/news/social-media-platforms-worry-new-data-law-could-affect-child-safety-ads-124070400673_1.html

‍