#FactCheck:AI-Generated Audio Added to Real Sheikh Hasina Video to Spread False ‘United Bengal’ Claim

Introduction

In an era when misinformation spreads like wildfire across the digital landscape, the need for effective strategies to counteract these challenges has grown exponentially in a very short period. Prebunking and Debunking are two approaches for countering the growing spread of misinformation online. Prebunking empowers individuals by teaching them to discern between true and false information and acts as a protective layer that comes into play even before people encounter malicious content. Debunking is the correction of false or misleading claims after exposure, aiming to undo or reverse the effects of a particular piece of misinformation. Debunking includes methods such as fact-checking, algorithmic correction on a platform, social correction by an individual or group of online peers, or fact-checking reports by expert organisations or journalists. An integrated approach which involves both strategies can be effective in countering the rapid spread of misinformation online.

Brief Analysis of Prebunking 

Prebunking is a proactive practice that seeks to rebut erroneous information before it spreads. The goal is to train people to critically analyse information and develop ‘cognitive immunity’ so that they are less likely to be misled when they do encounter misinformation. 

The Prebunking approach, grounded in Inoculation theory, teaches people to recognise, analyse and avoid manipulation and misleading content so that they build resilience against the same. Inoculation theory, a social psychology framework, suggests that pre-emptively conferring psychological resistance against malicious persuasion attempts can reduce susceptibility to misinformation across cultures. As the term suggests, the MO is to help the mind in the present develop resistance to influence that it may encounter in the future. Just as medical vaccines or inoculations help the body build resistance to future infections by administering weakened doses of the harm agent, inoculation theory seeks to teach people fact from fiction through exposure to examples of weak, dichotomous arguments, manipulation tactics like emotionally charged language, case studies that draw parallels between truths and distortions, and so on. In showing people the difference, inoculation theory teaches them to be on the lookout for misinformation and manipulation even, or especially, when they least expect it. 

The core difference between Prebunking and Debunking is that while the former is preventative and seeks to provide a broad-spectrum cover against misinformation, the latter is reactive and focuses on specific instances of misinformation. While Debunking is closely tied to fact-checking, Prebunking is tied to a wider range of specific interventions, some of which increase motivation to be vigilant against misinformation and others increase the ability to engage in vigilance with success.

There is much to be said in favour of the Prebunking approach because these interventions build the capacity to identify misinformation and recognise red flags However, their success in practice may vary. It might be difficult to scale up Prebunking efforts and ensure their reach to a larger audience. Sustainability is critical in ensuring that Prebunking measures maintain their impact over time. Continuous reinforcement and reminders may be required to ensure that individuals retain the skills and information they gained from the Prebunking training activities. Misinformation tactics and strategies are always evolving, so it is critical that Prebunking interventions are also flexible and agile and respond promptly to developing challenges. This may be easier said than done, but with new misinformation and cyber threats developing frequently, it is a challenge that has to be addressed for Prebunking to be a successful long-term solution. 

Encouraging people to be actively cautious while interacting with information, acquire critical thinking abilities, and reject the effect of misinformation requires a significant behavioural change over a relatively short period of time. Overcoming ingrained habits and prejudices, and countering a natural reluctance to change is no mean feat. Developing a widespread culture of information literacy requires years of social conditioning and unlearning and may pose a significant challenge to the effectiveness of Prebunking interventions. 

Brief Analysis of Debunking 

Debunking is a technique for identifying and informing people that certain news items or information are incorrect or misleading. It seeks to lessen the impact of misinformation that has already spread. The most popular kind of Debunking occurs through collaboration between fact-checking organisations and social media businesses. Journalists or other fact-checkers discover inaccurate or misleading material, and social media platforms flag or label it. Debunking is an important strategy for curtailing the spread of misinformation and promoting accuracy in the digital information ecosystem. 

Debunking interventions are crucial in combating misinformation. However, there are certain challenges associated with the same. Debunking misinformation entails critically verifying facts and promoting corrected information. However, this is difficult owing to the rising complexity of modern tools used to generate narratives that combine truth and untruth, views and facts. These advanced approaches, which include emotional spectrum elements, deepfakes, audiovisual material, and pervasive trolling, necessitate a sophisticated reaction at all levels: technological, organisational, and cultural.

Furthermore, It is impossible to debunk all misinformation at any given time, which effectively means that it is impossible to protect everyone at all times, which means that at least some innocent netizens will fall victim to manipulation despite our best efforts.  Debunking is inherently reactive in nature, addressing misinformation after it has grown extensively. This reactionary method may be less successful than proactive strategies such as Prebunking from the perspective of total harm done. Misinformation producers operate swiftly and unexpectedly, making it difficult for fact-checkers to keep up with the rapid dissemination of erroneous or misleading information. Debunking may need continuous exposure to fact-check to prevent erroneous beliefs from forming, implying that a single Debunking may not be enough to rectify misinformation.  Debunking requires time and resources, and it is not possible to disprove every piece of misinformation that circulates at any particular moment. This constraint may cause certain misinformation to go unchecked, perhaps leading to unexpected effects. The misinformation on social media can be quickly spread and may become viral faster than Debunking pieces or articles. This leads to a situation in which misinformation spreads like a virus, while the antidote to debunked facts struggles to catch up.

Prebunking vs Debunking: Comparative Analysis

Prebunking interventions seek to educate people to recognise and reject misinformation before they are exposed to actual manipulation. Prebunking offers tactics for critical examination, lessening the individuals' susceptibility to misinformation in a variety of contexts. On the other hand, Debunking interventions involve correcting specific false claims after they have been circulated. While Debunking can address individual instances of misinformation, its impact on reducing overall reliance on misinformation may be limited by the reactive nature of the approach.

CyberPeace Policy Recommendations for Tech/Social Media Platforms

With the rising threat of online misinformation, tech/social media platforms can adopt an integrated strategy that includes both Prebunking and Debunking initiatives to be deployed and supported on all platforms to empower users to recognise the manipulative messaging through Prebunking and be aware of the accuracy of misinformation through Debunking interventions. 

1. Gamified Inoculation: Tech/social media companies can encourage gamified inoculation campaigns, which is a competence-oriented approach to Prebunking misinformation. This can be effective in helping people immunise the receiver against subsequent exposures. It can empower people to build competencies to detect misinformation through gamified interventions. 
2. Promotion of Prebunking and Debunking Campaigns through Algorithm Mechanisms: Tech/social media platforms may promote and guarantee that algorithms prioritise the distribution of Prebunking materials to users, boosting educational content that strengthens resistance to misinformation. Platform operators should incorporate algorithms that prioritise the visibility of Debunking content in order to combat the spread of erroneous information and deliver proper corrections; this can eventually address and aid in Prebunking and Debunking methods to reach a bigger or targeted audience.
3. User Empowerment to Counter Misinformation: Tech/social media platforms can design user-friendly interfaces that allow people to access Prebunking materials, quizzes, and instructional information to help them improve their critical thinking abilities. Furthermore, they can incorporate simple reporting tools for flagging misinformation, as well as links to fact-checking resources and corrections.
4. Partnership with Fact-Checking/Expert Organizations: Tech/social media platforms can facilitate Prebunking and Debunking initiatives/campaigns by collaborating with fact-checking/expert organisations and promoting such initiatives at a larger scale and ultimately fighting misinformation with joint hands initiatives.

Conclusion

The threat of online misinformation is only growing with every passing day and so, deploying effective countermeasures is essential.  Prebunking and Debunking are the two such interventions. To sum up: Prebunking interventions try to increase resilience to misinformation, proactively lowering susceptibility to erroneous or misleading information and addressing broader patterns of misinformation consumption, while Debunking is effective in correcting a particular piece of misinformation and having a targeted impact on belief in individual false claims. An integrated approach involving both the methods and joint initiatives by tech/social media platforms and expert organizations can ultimately help in fighting the rising tide of online misinformation and establishing a resilient online information landscape. 

References

1. https://mark-hurlstone.github.io/THKE.22.BJP.pdf
2. https://futurefreespeech.org/wp-content/uploads/2024/01/Empowering-Audiences-Through-%E2%80%98Prebunking-Michael-Bang-Petersen-Background-Report_formatted.pdf
3. https://newsreel.pte.hu/news/unprecedented_challenges_Debunking_disinformation
4. https://misinforeview.hks.harvard.edu/article/global-vaccination-badnews/

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Introduction

As the 2024 Diwali festive season approaches, netizens eagerly embrace the spirit of celebration with online shopping, gifting, and searching for the best festive deals on online platforms. Historical web data from India shows that netizens' online activity spikes at this time as people shop online to upgrade their homes, buy unique presents for loved ones and look for services and products to make their celebrations more joyful.

However, with the increase in online transactions and digital interactions, cybercriminals take advantage of the festive rush by enticing users with fake schemes, fake coupons offering freebies, fake offers of discounted jewellery, counterfeit product sales, festival lotteries, fake lucky draws and charity appeals, malicious websites and more. Cybercrimes, especially phishing attempts, also spike in proportion to user activity and shopping trends at this time.

Hence, it becomes important for all netizens to stay alert, making sure their personal information and financial data is protected and ensure that they exercise due care and caution before clicking on any suspicious links or offers. Additionally, brands and platforms also must make strong cybersecurity a top priority to safeguard their customers and build trust.

Diwali Season and Phishing Attempts 

Last year's report from CloudSEK's research team noted an uptick in cyber threats during the Diwali period, where cybercriminals leveraged the festive mood to launch phishing, betting and crypto scams. The report revealed that phishing attempts target the e-commerce industries and seek to damage the image of reputable brands. An astounding 828 distinct domains devoted to phishing activities were found in the Facebook Ads Library by CloudSEK's investigators. The report also highlighted the use of typosquatting techniques to create phony-but-plausible domains that trick users into believing they are legitimate websites, by exploiting common typing errors or misspellings of popular domain names. As fraudsters are increasingly misusing AI and deepfake technologies to their advantage, we expect even more of these dangers to surface this year over the festive season.

CyberPeace Advisory

It is important that netizens exercise caution, especially during the festive period and follow cyber safety practices to avoid cybercrimes and phishing attempts. Some of the cyber hygiene best practices suggested by CyberPeace are as follows:

• Netizens must verify the sender’s email, address, and domain with the official site for the brand/ entity the sender claims to be affiliated with. 
• Netizens must avoid clicking links received through email, messages or shared on social media and consider visiting the official website directly. 
• Beware of urgent, time-sensitive offers pressuring immediate action. 
• Spot phishing signs like spelling errors and suspicious URLs to avoid typosquatting tactics used by cybercriminals.
• Netizens must enable two-factor authentication (2FA) for an additional layer of security.
• Have authenticated antivirus software and malware detection software installed on your devices. 
• Be wary of unsolicited festive deals, gifts and offers. 
• Stay informed on common tactics used by cybercriminals to launch phishing attacks and recognise the red flags of any phishing attempts.
• To report cybercrimes, file a complaint at cybercrime.gov.in or helpline number 1930. You can also seek assistance from the CyberPeace helpline at +91 9570000066.

References

1. https://www.outlookmoney.com/plan/financial-plan/this-diwali-beware-of-these-financial-scams
2. https://www.businesstoday.in/technology/news/story/diwali-and-pooja-domains-being-exploited-by-online-scams-see-tips-to-help-you-stay-safe-405323-2023-11-10
3. https://www.abplive.com/states/bihar/bihar-crime-news-15-cyber-fraud-arrested-in-nawada-before-diwali-2024-ann-2805088
4. https://economictimes.indiatimes.com/tech/technology/phishing-you-a-happy-diwali-ai-advancements-pave-way-for-cybercriminals/articleshow/113966675.cms?from=mdr

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Introduction

According to a new McAfee survey, 88% of American customers believe that cybercriminals will utilize artificial intelligence to "create compelling online scams" over the festive period. In the meanwhile, 31% believe it will be more difficult to determine whether messages from merchants or delivery services are genuine, while 57% believe phishing emails and texts will be more credible. The study, which was conducted in September 2023 in the United States, Australia, India, the United Kingdom, France, Germany, and Japan, yielded 7,100 responses. Some people may decide to cut back on their online shopping as a result of their worries about AI; among those surveyed, 19% stated they would do so this year. 

In 2024, McAfee predicts a rise in AI-driven scams on social media, with cybercriminals using advanced tools to create convincing fake content, exploiting celebrity and influencer identities. Deepfake technology may worsen cyberbullying, enabling the creation of realistic fake content. Charity fraud is expected to rise, leveraging AI to set up fake charity sites. AI's use by cybercriminals will accelerate the development of advanced malware, phishing, and voice/visual cloning scams targeting mobile devices. The 2024 Olympic Games are seen as a breeding ground for scams, with cybercriminals targeting fans for tickets, travel, and exclusive content.

AI Scams' Increase on Social Media

Cybercriminals plan to use strong artificial intelligence capabilities to control social media by 2024. These applications become networking goldmines because they make it possible to create realistic images, videos, and audio. Anticipate the exploitation of influencers and popular identities by cybercriminals. 

AI-powered Deepfakes and the Rise in Cyberbullying

The negative turn that cyberbullying might take in 2024 with the use of counterfeit technology is one trend to be concerned about. This cutting-edge technique is freely accessible to youngsters, who can use it to produce eerily convincing synthetic content that compromises victims' privacy, identities, and wellness.

In addition to sharing false information, cyberbullies have the ability to alter public photographs and re-share edited, detailed versions, which exacerbates the suffering done to children and their families. The study issues a warning, stating that deepfake technology would probably cause online harassment to take a negative turn. With this sophisticated tool, young adults may now generate frighteningly accurate synthetic content in addition to using it for fun. The increasing severity of these deceptive pictures and phrases can cause serious, long-lasting harm to children and their families, impairing their identity, privacy, and overall happiness.

Evolvement of GenAI Fraud in 2023

We simply cannot get enough of these persistent frauds and fake emails. People in general are now rather adept at [recognizing] those that are used extensively. But if they become more precise, such as by utilizing AI-generated audio to seem like a loved one's distress call or information that is highly personal to the person,  users should be much more cautious about them. The rise in popularity of generative AIs brings with it a new wrinkle, as hackers can utilize these systems to refine their attacks:

• Writing communications more skillfully in order to deceive consumers into sending sensitive information, clicking on a link, or uploading a file.
• Recreate emails and business websites as realistically as possible to prevent arousing concern in the minds of the perpetrators.
• People's faces and voices can be cloned, and deepfakes of sounds or images can be created that are undetectable to the target audience. a problem that has the potential to greatly influence schemes like CEO fraud.
• Because generative AIs can now hold conversations, and respond to victims efficiently.
• Conduct psychological manipulation initiatives more quickly, with less money spent, and with greater complexity and difficulty in detecting them. AI generative already in use in the market can write texts, clone voices, or generate images and program websites.

AI Hastens the Development of Malware and Scams

Even while artificial intelligence (AI) has many uses, cybercriminals are becoming more and more dangerous with it. Artificial intelligence facilitates the rapid creation of sophisticated malware, illicit web pages, and plausible phishing and smishing emails. As these risks become more accessible, mobile devices will be attacked more frequently, with a particular emphasis on audio and visual impersonation schemes.

Olympic Games: A Haven for Scammers

The 2024 Olympic Games are seen as a breeding ground for scams, with cybercriminals targeting fans for tickets, travel, and exclusive content. Cybercriminals are skilled at profiting from big occasions, and the buzz that will surround the 2024 Olympic Games around the world will make it an ideal time for scams. Con artists will take advantage of customers' excitement by focusing on followers who are ready to purchase tickets, arrange travel, obtain special content, and take part in giveaways. During this prominent event, vigilance is essential to avoid an invasion of one's personal records and financial data. 

Development of McAfee’s own bot to assist users in screening potential scammers and authenticators for messages they receive

Precisely such kind of technology is under the process of development by McAfee. It's critical to emphasize that solving the issue is a continuous process. AI is being manipulated by bad actors and thus, one of the tricksters can pull off is to exploit the fact that consumers fall for various ruses as parameters to train advanced algorithms. Thus, the con artists may make use of the gadgets, test them on big user bases, and improve with time.

Conclusion

According to the McAfee report, 88% of American customers are consistently concerned about AI-driven internet frauds that target them around the holidays. Social networking poses a growing threat to users' privacy. By 2024, hackers hope to take advantage of AI skills and use deepfake technology to exacerbate harassment. By mimicking voices and faces for intricate schemes, generative AI advances complex fraud. The surge in charitable fraud affects both social and financial aspects, and the 2024 Olympic Games could serve as a haven for scammers. The creation of McAfee's screening bot highlights the ongoing struggle against developing AI threats and highlights the need for continuous modification and increased user comprehension in order to combat increasingly complex cyber deception.

References

• https://www.fonearena.com/blog/412579/deepfake-surge-ai-scams-2024.html
• https://cxotoday.com/press-release/mcafee-reveals-2024-cybersecurity-predictions-advancement-of-ai-shapes-the-future-of-online-scams/#:~:text=McAfee%20Corp.%2C%20a%20global%20leader,and%20increasingly%20sophisticated%20cyber%20scams.
• https://timesofindia.indiatimes.com/gadgets-news/deep-fakes-ai-scams-and-other-tools-cybercriminals-could-use-to-steal-your-money-and-personal-details-in-2024/articleshow/106126288.cms
• https://digiday.com/media-buying/mcafees-cto-on-ai-and-the-cat-and-mouse-game-with-holiday-scams/