#FactCheck: A digitally altered video of actor Sebastian Stan shows him changing a ‘Tell Modi’ poster to one that reads ‘I Told Modi’ on a display panel.

Introduction

AI has penetrated most industries and telecom is no exception. According to a survey by Nvidia, enhancing customer experiences is the biggest AI opportunity for the telecom industry, with 35% of respondents identifying customer experiences as their key AI success story. Further, the study found nearly 90% of telecom companies use AI, with 48% in the piloting phase and 41% actively deploying AI. Most telecom service providers (53%) agree or strongly agree that adopting AI would provide a competitive advantage. AI in telecom is primed to be the next big thing and Google has not ignored this opportunity. It is reported that Google will soon add “AI Replies” to the phone app’s call screening feature. 

How Does The ‘AI Call Screener’ Work?

With the busy lives people lead nowadays, Google has created a helpful tool to answer the challenge of responding to calls amidst busy schedules. Google Pixel smartphones are now fitted with a new feature that deploys AI-powered calling tools that can help with call screening, note-making during an important call, filtering and declining spam, and most importantly ending the frustration of being on hold.  

In the official Google Phone app, users can respond to a caller through “new AI-powered smart replies”. While “contextual call screen replies” are already part of the app,  this new feature allows users to not have to pick up the call themselves. 

• With this new feature,  Google Assistant will be able to respond to the call with a customised audio response.
• The Google Assistant, responding to the call, will ask the caller’s name and the purpose of the call. If they are calling about an appointment, for instance, Google will show the user suggested responses specific to that call, such as ‘Confirm’ or ‘Cancel appointment’.

Google will build on the call-screening feature by using a “multi-step, multi-turn conversational AI” to suggest replies more appropriate to the nature of the call. Google’s Gemini Nano AI model is set to power this new feature and enable it to handle phone calls and messages even if the phone is locked and respond even when the caller is silent.

Benefits of AI-Powered Call Screening

This AI-powered call screening feature offers multiple benefits:

1. The AI feature will enhance user convenience by reducing the disruptions caused by spam calls. This will, in turn, increase productivity.
2. It will increase call privacy and security by filtering high-risk calls, thereby protecting users from attempts of fraud and cyber crimes such as phishing.  
3. The new feature can potentially increase efficiency in business communications by screening for important calls, delegating routine inquiries and optimising customer service. 

Key Policy Considerations

Adhering to transparent, ethical, and inclusive policies while anticipating regulatory changes can establish Google as a responsible innovator in AI call management. Some key considerations for AI Call Screener from a policy perspective are:

1. The AI screen caller will process and transcribe sensitive voice data, therefore, the data handling policies for such need to be transparent to reassure users of regulatory compliance with various laws. 
2. AI has been at a crossroads in its ethical use and mitigation of bias. It will require the algorithms to be designed to avoid bias and reflect inclusivity in its understanding of language. 
3. The data that the screener will be using is further complicated by global and regional regulations such as data privacy regulations like the GDPR, DPDP Act, CCPA etc., for consent to record or transcribe calls while focussing on user rights and regulations. 

Conclusion: A Balanced Approach to AI in Telecommunications

Google’s AI Call Screener offers a glimpse into the future of automated call management, reshaping customer service and telemarketing by streamlining interactions and reducing spam. As this technology evolves, businesses may adopt similar tools, balancing customer engagement with fewer unwanted calls. The AI-driven screening will also impact call centres, shifting roles toward complex, human-centred interactions while automation handles routine calls. They could have a potential effect on support and managerial roles. Ultimately, as AI call management grows, responsible design and transparency will be in demand to ensure a seamless, beneficial experience for all users.

References

• https://resources.nvidia.com/en-us-ai-in-telco/state-of-ai-in-telco-2024-report
• https://store.google.com/intl/en/ideas/articles/pixel-call-assist-phone-screen/ 
• https://www.thehindu.com/sci-tech/technology/google-working-on-ai-replies-for-call-screening-feature/article68844973.ece
• https://indianexpress.com/article/technology/artificial-intelligence/google-ai-replies-call-screening-9659612/ 

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Introduction

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Raksha Bandhan is a cherished festival which is celebrated every year on the full moon day of the Hindu month of Shravan. It is a festival that represents the love, care, and protection that siblings share. This year, Raksha Bandhan falls on 09th August 2025. On this day, sisters tie a sacred thread known as Rakhi on their brothers' wrists as a symbol of love and protection, and in return, brothers promise to safeguard them in all walks of life. The origin of this festival traces back to the Mahabharata, when lord Krishna injured his finger. To bandage the wound, Draupadi, also known as Panchali, tore a piece of her saree and tied it on Krishna's finger. Krishna was touched by her selfless gesture and promised to always protect her, a promise he fulfilled during Drapadi’s time of greatest need. 

Today, in the evolving world driven by technology in all aspects of life, the nature of threats has evolved. In this digital age, physical safety alone is no longer enough. Alongside the traditional vow, there is now a growing need for another promise, the promise of Cyber Raksha (Cyber Safety). As we celebrate the spirit of Raksha Bandhan, this year also take the pledge of offering and taking care of the Cyber Suraksha of your sibling. 

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Ek Vaada Cyber Raksha ka 

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All the brothers and sisters share the bond of mutual care and responsibility. In the evolving threats of cybercrimes, they must understand the vulnerabilities they might face and the cyber safety tips they should be aware of to protect themselves. You must promise to guide, protect each other from online dangers, and help understand the importance of digital safety.  Hence, this Raksha Bandhan, let’s also tie a knot of cyber awareness, responsibility, and digital protection,  because true raksha in today’s age is not only about protection in the offline world, it is about protection in both the offline and online world. 

CyberPeace has curated the following best practices for you to consider in your life and also to share with your sisters and brothers.

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Password Security

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‍It is most important to realise that cybercrooks mostly have their eyes on your passwords to target and gain access to your accounts or information. Scammers try multiple ways to get access to your passwords by way of various methods such as OTP frauds, Fake login pages (spoofing), Social engineering, Credential stuffing, Brute-force attacks, phishing, etc. 

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Quick Tips 

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• Use strong passwords.
• Regularly update passwords.
• Use separate passwords for different accounts.
• Use secure & trusted password managers.
• Use two-factor authentication for an extra layer of security.
• Make sure not to save passwords on random devices.

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Social Media Security

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‍There are endless cyber scams that take place through social media, such as identity theft, cyberbullying, cyber stalking, online harassment, data leaks, suspicious links leading to phishing and malware, exposure to inappropriate content, etc. It becomes important for netizens to protect their accounts, data, and online presence on social media platforms from the growing cyber threats.

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Quick Tips

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• Review app permissions and do not give any unnecessary app permissions.
• Keep your account private or customise your privacy settings as per your needs.
• Be cautious while interacting with strangers.
• Do not click on any suspicious or unknown links.
• Make sure to log out in case you have to log in to your social media on an unfamiliar device, and update your password to prevent unauthorised access.
• Always use Two-Factor authentication for your social media accounts.
• Avoid sharing too much of your personal information on the public story or public posts. This can be used by cybercriminals for social engineering.
• Use the report & block function to protect yourself from spam accounts and unwanted interactions.
• If you encounter any issue, report it to the ‘Platform’s reporting mechanism at the ‘Help Centre’.
• One can also reach out to the platform’s grievance officer.

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Device Security

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In today’s world, the interconnectedness is unavoidable, your devices, be it smartphones, tablets, laptops are not just tools, they are digital extensions of yourself. They contain your discussions, recollections, private information, and frequently your financial and professional information. Safeguarding your devices in the digital world can be equated with safeguarding your physical possessions against undesirable encroachments. Just like a sibling would never let anyone invade your privacy, you too must promise to keep your devices secured against malicious threats like malware, spyware, ransomware, and unauthorized access.

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Quick Tips

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• Update your apps, browsers, and operating systems frequently; these updates frequently contain security vulnerabilities.
• Install reliable anti-virus and anti-malware software, then perform routine device scans.
• Do not download files or apps from unidentified sources.
• Avoid using open or unprotected public Wi-Fi for private activities like email or banking. 
• Employ screen locks (passwords, biometrics, or PINs) to stop unwanted physical access.
• Enable remote wipe or ‘find my Device’ functions in case your device is lost or stolen.

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Digital Payments Security

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‍Rakshabandhan is all about giving, but let’s not make it easy for cyber fraudsters to take! Convenience can come at a great cost. It often comes with a danger of fraud, phishing, and money-stealing schemes, as evidenced by the rise in digital payments and UPI transactions. But by being cautious, one can avoid being defrauded.  Whether you’re gifting a sibling online or shopping for festive deals, promise yourself and your loved ones that you’ll transact wisely and safely.

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Quick Tips

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• Never give out your bank credentials, CVV, OTP, or UPI PIN to anyone, even if they seem trustworthy before extensively verifying their credentials.
• Before completing a transaction, confirm the account information or UPI ID.
• Refund or payment links sent by WhatsApp accounts or unknown numbers should not be clicked. 
• Use only trusted apps (like BHIM, PhonePe, Google Pay, etc.) downloaded from official app stores.

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Email Security

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Your email serves as a key to your digital kingdom and serves as more than just a tool for communication. Your email frequently connects everything, from banking to social networking. Scammers use phishing assaults, malware attachments, and impersonation frauds to target it first.  Just like a sibling watches your back, watch your inbox. Make a vow not to fall for the digital bait.

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Quick tips

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• Never open attachments or links in emails that seem strange or suspicious.
• Subject lines that evoke fear, such as “Account Suspended,” “Urgent Action Required” should be avoided. 
• Verify the sender’s email address at all times because scammers frequently use little misspellings to deceive you.
• Set up two-factor authentication and create a secure, one of a kind password for your email accounts.
• Avoid using unprotected Wi-Fi networks or public computers to check your email.
• Avoid responding to spam emails or unsubscribing through dubious links as this could give the attacker your address. 

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Common scams to watch out for

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Festive deals scams

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As the festive season sales surge in India, so does the risk of cyber scams. Cyber crooks exploit the victims and urge them to share OTPs under the guise of preventing fraudulent activity, sharing malicious links to get sensitive information. 

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Mis-disinformation 

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The spread of mis-disinformation has surged on social media platforms. It spreads like wildfire across the digital landscape, and the need for effective strategies to counteract these challenges has grown exponentially in a very short period. ‘Prebunking’ and ‘Debunking’ are two approaches for countering the growing spread of misinformation online.

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Deepfake and Voice cloning scams

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By using the Deepfake technology, cybercriminals manipulate audio and video content which looks very realistic but, in actuality, is fake. Voice cloning is also a part of deepfake. To create a voice clone of anyone's, audio can be deepfaked too, which closely resembles a real one but, in actuality, is a fake voice created through deepfake technology. 

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Juice Jacking

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Cybercriminals can hack your phone using or exploiting some public charging stations, such as at airports, Malls, hotel rooms, etc. When you plug your cell phone into a USB  power charger, you may be plugging into a hacker. Juice jacking poses a security threat commonly at places that provide free charging stations for mobile devices. 

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Suspicious links & downloads

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Suspicious links & downloads can lead you to a phishing site or install malware into your system, which can even lead to compromise your device, expose sensitive data, and cause financial losses.

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Conclusion

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This Rakhi, ensure your and your sibling’s online safety and security by being cybersafe and smart. You can seek assistance from the CyberPeace Helpline at helpline@cyberpeace.net

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Introduction

AI has transformed the way we look at advanced technologies. As the use of AI is evolving, it also raises a concern about AI-based deepfake scams. Where scammers use AI technologies to create deep fake videos, images and audio to deceive people and commit AI-based crimes. Recently a Kerala man fall victim to such a scam. He received a WhatsApp video call, the scammer impersonated the face of the victim’s known friend using AI-based deep fake technology. There is a need for awareness and vigilance to safeguard ourselves from such incidents.

Unveiling the Kerala deep fake video call Scam

The man in Kerala received a WhatsApp video call from a person claiming to be his former colleague in Andhra Pradesh. In actuality, he was the scammer. He asked for help of 40,000 rupees from the Kerala man via google pay. Scammer to gain the trust even mentioned some common friends with the victim. The scammer said that he is at the Dubai airport and urgently need the money for the medical emergency of his sister.

As AI is capable of analysing and processing data such as facial images, videos, and audio creating a realistic deep fake of the same which closely resembles as real one. In the Kerala Deepfake video call scam the scammer made a video call that featured a convincingly similar facial appearance and voice as same to the victim’s colleague which the scammer was impersonating. The Kerala man believing that he was genuinely communicating with his colleague, transferred the money without hesitation. The Kerala man then called his former colleague on the number he had saved earlier in his contact list, and his former colleague said that he has not called him.  Kerala man realised that he had been cheated by a scammer, who has used AI-based deep-fake technology to impersonate his former colleague.

Recognising Deepfake Red Flags

Deepfake-based scams are on the rise, as they pose challenges that really make it difficult to distinguish between genuine and fabricated audio, videos and images. Deepfake technology is capable of creating entirely fictional photos and videos from scratch. In fact, audio can be deepfaked too, to create “voice clones” of anyone.

However, there are some red flags which can indicate the authenticity of the content:

• Video quality- Deepfake videos often have compromised or poor video quality, and unusual blur resolution, which might pose a question to its genuineness.
• Looping videos: Deepfake videos often loop or unusually freeze or where the footage repeats itself, indicating that the video content might be fabricated.
• Verify Separately: Whenever you receive requests for such as financial help, verify the situation by directly contacting the person through a separate channel such as a phone call on his primary contact number.
• Be vigilant: Scammers often possess a sense of urgency leading to giving no time to the victim to think upon it and deceiving them by making a quick decision. So be vigilant and cautious when receiving and entertaining such a sudden emergency which demands financial support from you on an urgent basis.
• Report suspicious activity: If you encounter such activities on your social media accounts or through such calls report it to the platform or to the relevant authority.

Conclusion

The advanced nature of AI deepfake technology has introduced challenges in combatting such AI-based cyber crimes. The Kerala man’s case of falling victim to an AI-based deepfake video call and losing Rs 40,000 serves as an alarming need to remain extra vigilant and cautious in the digital age. So in the reported incident where Kerala man received a call from a person appearing as his former colleague but in actuality, he was a scammer and tricking the victim by using AI-based deepfake technology. By being aware of such types of rising scams and following precautionary measures we can protect ourselves from falling victim to such AI-based cyber crimes. And stay protected from such malicious scammers who exploit these technologies for their financial gain. Stay cautious and safe in the ever-evolving digital landscape.