#FactCheck -AI-Generated Video Falsely Shows Sachin Tendulkar Promoting Investment Scheme

Research Wing
Research Wing
Innovation and Research
PUBLISHED ON
May 12, 2026
10

Executive Summary


A video featuring former Indian cricketer Sachin Tendulkar is being widely circulated on social media with the date “12-5-2026” displayed on the screen. In the viral clip, Tendulkar appears to promote an investment scheme, allegedly saying that people investing in the scheme today could earn Rs 80 lakh by the end of the day. Throughout the video, he is seen speaking about investment opportunities and financial returns. However, research conducted by CyberPeace Research Wing found that the video is AI-generated and misleading. The original footage was actually from an event marking the centenary celebrations of Sri Sathya Sai Baba.

Claim

A Facebook user shared the viral video on May 12, 2026, claiming that Sachin Tendulkar was endorsing a high-return investment scheme. The post quickly gained traction on social media platforms.

Fact Check

To verify the claim, we searched the internet using relevant keywords but found no credible media reports suggesting that Tendulkar had endorsed any such investment scheme. As part of our research, we extracted key frames from the viral clip and conducted a reverse image search. During the search, we found the original video uploaded on November 19, 2025, on the YouTube channel of IANS. According to the video description, Tendulkar was attending an event organized to mark the centenary year celebrations of Sri Sathya Sai Baba.

We further found a similar version of the same video uploaded on November 19, 2025, on the official Facebook page of Times Now, confirming that the footage was unrelated to any investment or financial scheme.

 

Conclusion

Our research found that the viral video has been manipulated using AI-generated audio or editing techniques to falsely portray Sachin Tendulkar promoting an investment scheme. The original video was from a public event related to Sri Sathya Sai Baba’s centenary celebrations and had no connection to any financial investment platform.

PUBLISHED ON
May 12, 2026
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