#FactCheck - Viral Images of Indian Army Eating Near Border area Revealed as AI-Generated Fabrication

Introduction

In today’s digital world, where everything is related to data, the more data you own, the more control and compliance you have over the market, which is why companies are looking for ways to use data to improve their business. But at the same time, they have to make sure they are protecting people’s privacy. It is very tricky to strike a balance between both of them. Imagine you are trying to bake a cake where you need to use all the ingredients to make it taste great, but you also have to make sure no one can tell what’s in it. That’s kind of what companies are dealing with when it comes to data. Here, ‘Pseudonymisation’ emerges as a critical technical and legal mechanism that offers a middle ground between data anonymisation and unrestricted data processing. 

Legal Framework and Regulatory Landscape 

Pseudonymisation, as defined by the General Data Protection Regulation (GDPR) in Article 4(5), refers to “the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person”. This technique represents a paradigm shift in data protection strategy, enabling organisations to preserve data utility while significantly reducing privacy risks. The growing importance of this balance is evident in the proliferation of data protection laws worldwide, from GDPR in Europe to India’s Digital Personal Data Protection Act (DPDP) of 2023. 

Its legal treatment varies across jurisdictions, but a convergent approach is emerging that recognises its value as a data protection safeguard while maintaining that the pseudonymised data remains personal data. Article 25(1) of GDPR recognises it as “an appropriate technical and organisational measure” and emphasises its role in reducing risks to data subjects. It protects personal data by reducing the risk of identifying individuals during data processing. The European Data Protection Board’s (EDPB) 2025 Guidelines on Pseudonymisation provide detailed guidance emphasising the importance of defining the “pseudonymisation domain”. It defines who is prevented from attributing data to specific individuals and ensures that the technical and organised measures are in place to block unauthorised linkage of pseudonymised data to the original data subjects. In India, while the DPDP Act does not explicitly define pseudonymisation, legal scholars argue that such data would still fall under the definition of personal data, as it remains potentially identifiable. The Act defines personal data defined in section 2(t) broadly as “any data about an individual who is identifiable by or in relation to such data,” suggesting that the pseudonymised information, being reversible, would continue to require compliance with data protection obligations. 

Further, the DPDP  Act, 2023 also includes principles of data minimisation and purpose limitation. Section 8(4) says that a “Data Fiduciary shall implement appropriate technical and organisational measures to ensure effective observance of the provisions of this Act and the Rules made under it.” The concept of Pseudonymization fits here because it is a recognised technical safeguard, which means companies can use pseudonymization as one of the methods or part of their compliance toolkit under Section 8(4) of the DPDP Act. However, its use should be assessed on a case to case basis, since ‘encryption’ is also considered one of the strongest methods for protecting personal data. The suitability of pseudonymization depends on the nature of the processing activity, the type of data involved, and the level of risk that needs to be mitigated. In practice, organisations may use pseudonymization in combination with other safeguards to strengthen overall compliance and security.

The European Court of Justice’s recent jurisprudence has introduced nuanced considerations about when pseudonymised data might not constitute personal data for certain entities. In cases where only the original controller possesses the means to re-identify individuals, third parties processing such data may not be subject to the full scope of data protection obligations, provided they cannot reasonably identify the data subjects. The “means reasonably likely” assessment represents a significant development in understanding the boundaries of data protection law. 

Corporate Implementation Strategies 

Companies find that pseudonymisation is not just about following rules, but it also brings real benefits. By using this technique, businesses can keep their data more secure and reduce the damage in the event of a breach. Customers feel more confident knowing that their information is protected, which builds trust. Additionally, companies can utilise this data for their research or other important purposes without compromising user privacy. 

Key Benefits of Pseudonymisation:

1. Enhanced Privacy Protection: It hides personal details like names or IDs with fake ones (with artificial values or codes), making it harder for accidental privacy breaches.
2. Preserved Data Utility: Unlike completely anonymous data, pseudonymised data keeps its usefulness by maintaining important patterns and relationships within datasets.
3. Facilitate Data Sharing: It’s easier to share pseudonymised data with partners or researchers because it protects privacy while still being useful.

However, using pseudonymisation is not as easy as companies have to deal with tricky technical issues like choosing the right methods, such as encryption or tokenisation and managing security keys safely. They have to implement strong policies to stop anyone from figuring out who the data belongs to. This can get expensive and complicated, especially when dealing with a large amount of data, and it often requires expert help and regular upkeep. 

Balancing Privacy Rights and Data Utility

The primary challenge in pseudonymisation is striking the right balance between protecting individuals' privacy and maintaining the utility of the data. To get this right, companies need to consider several factors, such as why they are using the data, the potential hacker's level of skill, and the type of data being used.

Conclusion 

Pseudonymisation offers a practical middle ground between full anonymisation and restricted data use, enabling organisations to harness the value of data while protecting individual privacy. Legally, it is recognised as a safeguard but still treated as personal data, requiring compliance under frameworks like GDPR and India’s DPDP Act. For companies, it is not only regulatory adherence but also ensuring that it builds trust and enhances data security. However, its effectiveness depends on robust technical methods, governance, and vigilance. Striking the right balance between privacy and data utility is crucial for sustainable, ethical, and innovation-driven data practices.

References:

1. https://gdpr-info.eu/art-4-gdpr/
2. https://www.meity.gov.in/static/uploads/2024/06/2bf1f0e9f04e6fb4f8fef35e82c42aa5.pdf
3. https://gdpr-info.eu/art-25-gdpr/
4. https://www.edpb.europa.eu/system/files/2025-01/edpb_guidelines_202501_pseudonymisation_en.pdf
5. https://curia.europa.eu/juris/document/document.jsf?text=&docid=303863&pageIndex=0&doclang=EN&mode=req&dir=&occ=first&part=1&cid=16466915
6. https://curia.europa.eu/juris/document/document.jsf?text=&docid=303863&pageIndex=0&doclang=EN&mode=req&dir=&occ=first&part=1&cid=16466915

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Executive Summary 

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A video featuring popular comedian Rajpal Yadav has recently gone viral on social media, claiming that he is currently lodged in Tihar Jail in connection with a loan default and cheque bounce case. In connection with this, another video showing Bollywood superstar Shah Rukh Khan is being widely shared online. In the viral clip, Khan is purportedly seen saying that he would help Rajpal Yadav get out of jail and also offer him a role in his upcoming film. However, research by the CyberPeace found the viral video to be fake. The clip is a deepfake, in which the audio has been manipulated using artificial intelligence. In the original video, Shah Rukh Khan is speaking about his life and personal experiences. Although several prominent Bollywood personalities have expressed support for Rajpal Yadav, the claims made in the viral video are misleading.

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Claim

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An Instagram user named “ayubeditz” shared the viral video on February 11, 2026, with the caption: “Rajpal Yadav bhai, stay strong, we are all with you — Shah Rukh Khan.” The link to the post and its archived version are provided below.

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• https://www.instagram.com/p/DUnIwGyEfXO
• https://perma.cc/ZD6X-A5LF 

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Fact Check

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To verify the claim, we extracted key frames from the viral video and conducted a Google reverse image search. This led us to the original video uploaded on a YouTube channel titled “Locarno Film Festival” on August 11, 2024. According to the available information, Shah Rukh Khan was sharing insights about his life and career during a conversation with the festival’s Artistic Director, Giona A. Nazzaro. This raised strong suspicion that the viral video had been edited using AI.

• https://www.youtube.com/watch?v=fhjA7_R9MAE

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To further examine the authenticity of the audio, we analysed it using AI detection tools. The audio was first checked using Aurigin.ai, which indicated an 83 percent probability that the voice in the viral clip was AI-generated.

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Conclusion

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The CyberPeace’s research  confirmed that the claim associated with Shah Rukh Khan’s viral video is false. The video is a deepfake in which the audio has been altered using artificial intelligence. In the original footage, Khan was discussing his life and experiences, and he did not make any statement about helping Rajpal Yadav.

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Introduction

Rajeev Chandrasekhar, the Union minister of state for information technology (IT), said that the Global Partnership on Artificial Intelligence (GPAI) Summit, which brings together 29 member governments, including the European Union, announced on 13th December 2023 that the New Delhi Declaration had been adopted. The proclamation committed to developing AI applications for medical treatment and agribusiness jointly and taking the needs of the Global South into account when developing AI.

In addition, signing countries committed to leveraging the GPAI infrastructure to establish a worldwide structure for AI safety and trust, as well as to make AI advantages and approaches accessible to all. In order to complete the recommended structure in six months, India also submitted a proposal to host the GPAI Global Governance Summit.

“The New Delhi Declaration, which aims to place GPAI at the forefront of defining the future of AI in terms of both development and building cooperative AI across the partner states, has been unanimously endorsed by 29 GPAI member countries. Nations have come to an agreement to develop AI applications in healthcare, agriculture, and numerous other fields that affect all of our nations and citizens,” Chandrasekhar stated.

The statement highlights GPAI's critical role in tackling modern AI difficulties, such as generative AI, through submitted AI projects meant to maximize benefits and minimize related risks while solving community problems and worldwide difficulties.

GPAI

Global Partnership on Artificial Intelligence (GPAI) is an organisation of 29 countries from the Americas (North and South), Europe and Asia. It has important players such as the US, France, Japan and India, but it excludes China. The previous meeting took place in Japan. In 2024, India will preside over GPAI.

In order to promote and steer the responsible implementation of artificial intelligence based on human rights, multiculturalism, gender equality, innovation, economic growth, the surroundings, and social impact, this forum was established in 2020. Its goal is to bring together elected officials and experts in order to make tangible contributions to the 2030 Agenda and the UN Sustainable Development Goals (SDGs). 

Given the quick and significant advancements in artificial intelligence over the previous year, the meeting in New Delhi attracted particular attention. They have sparked worries about its misuse as well as enthusiasm about its possible advantages.

The Summit

The G20 summit, which India hosted in September 2023, provided an atmosphere for the discussions at the GPAI summit. There, participants of this esteemed worldwide economic conference came to an agreement on how to safely use AI for "Good and for All."

In order to safeguard people's freedoms and security, member governments pledged to address AI-related issues "in a responsible, inclusive, and human-centric manner."

The key tactic devised is to distribute AI's advantages fairly while reducing its hazards. Promoting international collaboration and discourse on global management for AI is the first step toward accomplishing this goal. 

A major milestone in that approach was the GPAI summit.

The conversation on AI was started by India's Prime Minister Narendra Modi, who is undoubtedly one of the most tech-aware and tech-conscious international authorities.

He noted that every system needs to be revolutionary, honest, and trustworthy in order to be sustained.

"There is no doubt that AI is transformative, but it is up to us to make it more and more transparent." He continued by saying that when associated social, ethical, and financial concerns are appropriately addressed, trust will increase.

After extensive discussions, the summit attendees decided on a strategy to establish global collaboration on a number of AI-related issues. The proclamation pledged to place GPAI at the leading edge of defining AI in terms of creativity and cooperation while expanding possibilities for AI in healthcare, agriculture, and other areas of interest, according to Union Minister Rajeev Chandrasekhar.

There was an open discussion of a number of issues, including disinformation, joblessness and bias, protection of sensitive information, and violations of human rights. The participants reaffirmed their dedication to fostering dependable, safe, and secure AI within their respective domains.

Concerns raised by AI

• The issue of legislation comes first. There are now three methods in use. In order to best promote inventiveness, the UK government takes a "less is more" approach to regulation. Conversely, the European Union (EU) is taking a strong stance, planning to propose a new Artificial Intelligence Act that might categorize AI 'in accordance with use-case situations based essentially on the degree of interference and vulnerability'.
• Second, analysts say that India has the potential to lead the world in discussions about AI. For example, India has an advantage when it comes to AI discussions because of its personnel, educational system, technological stack, and populace, according to Markham Erickson of Google's Centers for Excellence. However, he voiced the hope that Indian regulations will be “interoperable” with those of other countries in order to maximize the benefits for small and medium-sized enterprises in the nation.
• Third, there is a general fear about how AI will affect jobs, just as there was in the early years of the Internet's development. Most people appear to agree that while many jobs won't be impacted, certain jobs might be lost as artificial intelligence develops and gets smarter. According to Erickson, the solution to the new circumstances is to create "a more AI-skilled workforce." 
• Finally, a major concern relates to deepfakes defined as 'digital media, video, audio and images, edited and manipulated, using Artificial Intelligence (AI).'

Need for AI Strategy in Commercial Businesses

Firstly, astute or mobile corporate executives such as Shailendra Singh, managing director of Peak XV Partners, feel that all organisations must now have 'an AI strategy'.

Second, it is now impossible to isolate the influence of digital technology and artificial intelligence from the study of international relations (IR), foreign policy, and diplomacy. Academics have been contemplating and penning works of "the geopolitics of AI."

Combat Strategies

"We will talk about how to combine OECD capabilities to maximize our capacity to develop the finest approaches to the application and management of AI for the benefit of our people. The French Minister of Digital Transition and Telecommunications", Jean-Noël Barrot, informed reporters. 

Vice-Minister of International Affairs for Japan's Ministry of Internal Affairs and Communications Hiroshi Yoshida stated, "We particularly think GPAI should be more inclusive so that we encourage more developing countries to join." Mr Chandrasekhar stated, "Inclusion of lower and middle-income countries is absolutely core to the GPAI mission," and added that Senegal has become a member of the steering group.

India's role in integrating agribusiness into the AI agenda was covered in a paragraph. The proclamation states, "We embrace the use of AI innovation in supporting sustainable agriculture as a new thematic priority for GPAI."

Conclusion

The New Delhi Declaration, which was adopted at the GPAI Summit, highlights the cooperative determination of 29 member nations to use AI for the benefit of all people. GPAI, which will be led by India in 2024, intends to influence AI research with an emphasis on healthcare, agriculture, and resolving ethical issues. Prime Minister Narendra Modi stressed the need to use AI responsibly and build clarity and confidence. Legislative concerns, India's potential for leadership, employment effects, and the difficulty of deepfakes were noted. The conference emphasized the importance of having an AI strategy in enterprises and covered battle tactics, with a focus on GPAI's objective, which includes tolerance for developing nations. Taken as a whole, the summit presents GPAI as an essential tool for navigating the rapidly changing AI field.

References

• https://www.thehindu.com/news/national/ai-summit-adopts-new-delhi-declaration-on-inclusiveness-collaboration/article67635398.ece
• https://www.livemint.com/news/india/gpai-meet-adopts-new-delhi-ai-declaration-11702487342900.html
• https://startup.outlookindia.com/sector/policy/global-partnership-on-ai-member-nations-unanimously-adopt-new-delhi-declaration-news-10065
• https://gpai.ai/