#FactCheck - Viral Images of Indian Army Eating Near Border area Revealed as AI-Generated Fabrication

Introduction

Google is committed to supporting the upcoming elections in India by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. Google will connect voters to helpful information through enhanced features, collaborating with the Election Commission of India (ECI) to provide voting information in both English and Hindi. Emphasis is also placed on showcasing authoritative information on YouTube. YouTube will highlight authoritative news sources and offer context on topics prone to misinformation. YouTube also appends information panels directing viewers to the Election Commission of India's FAQs. This support will help millions of eligible voters navigate the electoral process and ensure a fair and transparent election process.

Key Highlights of Google’s Approach

The step taken by Google will support the democratic process during the upcoming General Election in India. The initiative focuses on three main pillars: disseminating information, tackling misinformation, and navigating AI-generated content.  Google is enhancing its Search and YouTube features to provide essential election-related information, including voter registration, polling guidelines, and candidate profiles. Google is also addressing the challenges posed by AI-generated content by offering clarity on content origins, particularly for election-related ads and YouTube videos. Google has strict policies and restrictions regarding who can run election-related advertising on its platforms, including identity verification, pre-certificates, and in-ad disclosures. Additionally, Google is utilising tools and policies like Ads disclosures, content labels on YouTube, and digital watermarking to help users to identify AI-generated content.

Google has joined hands with ECI

The tech giant Google is partnering with the Election Commission of India (ECI) to provide voting information on Google Search in both English and Hindi. YouTube will feature election information panels, including candidate profiles and registration guidelines, ensuring users have access to authoritative sources. Google's recommendation system will display content from trusted publishers on election-related topics. Protecting the integrity of elections is a top priority, and the company is employing advanced AI models and machine learning techniques to identify and remove content that violates its policies at scale. A dedicated team of local experts across major Indian languages is assigned to provide relevant context and ensure swift action against emerging threats. Google is also tightening up who can advertise on its platforms, requiring advertisers to undergo an identity verification process and obtain a pre-certificate from the ECI or authorised entities for each election ad they wish to run.

Tackling Electoral Misinformation

Google is enhancing its platform security measures to prevent misinformation. It is using AI models and human expertise to identify and address policy violations, while stringent verification processes and disclosures are being implemented to maintain user trust.

Collaborations to promote reliable information

Google is supporting the Shakti, India Election Fact-Checking Collective, a consortium of news publishers and fact checkers to detect online misinformation, including deepfakes. The project will provide news entities and fact checkers with essential training in fact-checking methodologies, deepfake detection, and the latest Google tools to streamline verification processes, as stated in Google’s blog post.

Conclusion

Google has taken proactive steps to ensure a secure electoral process during the upcoming general elections in India. These include preventing the misuse of false information by helping voters navigate AI-generated content and safeguarding its platforms from abuse. Google India has built faster and more adaptable enforcement systems with recent advances in its Large Language Models (LLMs), enabling the company to remain nimble and take action quickly when new threats emerge. Google is dedicated to collaborating with government, industry, and civil society to provide voters with reliable and trustworthy online information. Google is implementing a comprehensive strategy to empower voters, safeguard its platforms, and combat misinformation in India's upcoming general elections. Google’s step is commendable and aims to ensure a secure electoral process, empowering millions of citizens to exercise their democratic rights.

References:

• https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
• https://inc42.com/buzz/following-gemini-row-google-strengthens-checks-on-ai-generated-content-before-elections/#:~:text=In%20an%20effort%20to%20ensure,safeguarding%20its%20platforms%20from%20abuse
• https://www.indiatvnews.com/technology/news/google-introduces-enhanced-tools-for-supporting-elections-in-india-2024-03-12-921096
• https://economictimes.indiatimes.com/news/elections/lok-sabha/india/google-ties-up-with-eci-to-prevent-spread-of-false-information/articleshow/108431021.cms?from=mdr
• https://www.businesstoday.in/technology/news/story/google-joins-hands-with-election-commission-of-india-to-help-voters-via-search-youtube-421112-2024-03-12
• https://indianexpress.com/article/technology/tech-news-technology/google-2024-general-elections-support-9209588/

‍

Introduction

Intricate and winding are the passageways of the modern digital age, a place where the reverberations of truth effortlessly blend, yet hauntingly contrast, with the echoes of falsehood. The latest thread in this fabric of misinformation is a claim that has scurried through the virtual windows of social media platforms, gaining the kind of traction that is both revelatory and alarming of our times. It is a narrative that speaks to the heart of India's cultural and religious fabric—the construction of the Ram Temple in Ayodhya, a project enshrined in the collective consciousness of a nation and steeped in historical significance.

The claim in question, a spectre of misinformation, suggests that the Ram Temple's construction has been covertly shifted 3 kilometres from its original, hallowed ground—the birthplace, as it were, of Lord Ram. This assertion, which spread through the echo chambers of social media, has been bolstered by a screenshot of Google Maps, a digital cartographer that has accidentally become a pawn in this game of truth and deception. The image purports to showcase the location of Ram Mandir as distinct and distant from the site where the Babri Masjid once stood, a claim went viral on social media and has caught the public's reactions.

The Viral Tempest 

In the face of such a viral tempest, IndiaTV's fact-checking arm, IndiaTVFactCheck, has stepped into the fray, wielding the sword of veracity against the Goliath of falsehood. Their investigation into this viral claim was meticulous, a deep dive into the digital representations that have fueled this controversy. Upon examining the viral Google Maps screenshot, they noticed markings at two locations: one labelled as Shri Ram Janmabhoomi Temple and the other as Babri Masjid. The latter, upon closer inspection and with the aid of Google's satellite prowess, was revealed to be the Shri Sita-Ram Birla Temple, a place of worship that stands in quiet dignity, far removed from the contentious whispers of social media.

The truth, as it often does, lay buried beneath layers of user-generated content on Google Maps, where the ability to tag any location with a name has sometimes led to the dissemination of incorrect information. This can be corrected, of course, but not before it has woven itself into the fabric of public discourse. The fact-check by IndiaTV revealed that the location mentioned in the viral screenshot is, indeed, the Shri Sita-Ram Birla Temple and the Ram Temple is being constructed at its original, intended site.

This revelation is not merely a victory for truth over falsehood but also a testament to the resilience of facts in the face of a relentless onslaught of misinformation. It is a reminder that the digital realm, for all its wonders, is also a shadowy theatre where narratives are constructed and deconstructed with alarming ease. The very basis of all the fake narratives that spread around significant events, such as the consecration ceremony of the Ram Temple, is the manipulation of truth, the distortion of reality to serve nefarious ends of spreading misinformation.

Fake Narratives; Misinformation

Consider the elaborate fake narratives spun around the ceremony, where hours have been spent on the internet building a web of deceit. Claims such as 'Mandir wahan nahin banaya gaya' (The temple is not being built at the site of the demolition) and the issuance of new Rs 500 notes for the Ram Mandir were some pieces of misinformation that went viral on social media amid the preparations for the consecration ceremony. These repetitive claims, albeit differently worded, were spread to further a single narrative on the internet, a phenomenon that a study published in Nature said could be attributed to people taking some peripheral cues as signals for truth, which can increase with repetition.

The misinformation incidents surrounding the Ram Temple in Ayodhya are a microcosm of the larger battle between truth and misinformation. The false claims circulating online assert that the ongoing construction is not taking place at the original Babri Masjid site but rather 3 kilometres away. This misinformation, shared widely on social media has been debunked upon closer examination. The claim is based on a screenshot of Google Maps showing two locations: the construction site of the Shri Ram Janmabhoomi Temple and another spot labeled 'Babar Masjid permanently closed' situated 3 kilometers away. The assertion questions the legitimacy of demolishing the Babri Masjid if the temple is being built elsewhere. However, a thorough fact-check reveals the claim to be entirely unfounded.

Deep Scrutiny

Upon scrutiny, the screenshot indicates that the second location marked as 'Babar Masjid' is, in fact, the Sita-Ram Birla Temple in Ayodhya. This is verified by comparing the Google Maps satellite image with the actual structure of the Birla Temple. Notably, the viral screenshot misspells 'Babri Masjid' as 'Babar Masjid,' casting doubt on its credibility. Satellite images from Google Earth Pro clearly depict the construction of a temple-like structure at the precise coordinates of the original Babri Masjid demolition site (26°47'43.74'N 82°11'38.77'E). Comparing old and new satellite images further confirms that major construction activities began in 2011, aligning with the initiation of the Ram Temple construction.

Moreover, existing photographs of the Babri Masjid, though challenging to precisely match, share essential structural elements with the current construction site, reinforcing the location as the original site of the mosque. Hence the viral claim that the Ram Temple is being constructed 3 kilometers away from the Babri Masjid site is indubitably false. Evidence from historical photographs, satellite images and google images conclusively refute this misinformation, attesting that the temple construction is indeed taking place at the same location as the original Babri Masjid.

Viral Misinformation: A false claim based on a misleading Google Maps screenshot suggests the Ram Temple construction in Ayodhya has been covertly shifted 3 kilometres away from its original Babri Masjid site.

Fact Check Revealed: IndiaTVFactCheck debunked the misinformation, confirming that the viral screenshot actually showed the Shri Sita-Ram Birla Temple, not the Babri Masjid site. The Ram Temple is indeed being constructed at its original, intended location, exposing the falsehood of the claim.

Conclusion 

The case of the Ram Temple is a pitiful reminder of the power of misinformation and the significance of fact-checking in preserving the integrity of truth. It is a clarion call to question, to uphold the integrity of facts in a world increasingly stymied in the murky waters of falsehoods. Widespread misinformation highlights the critical role of fact-checking in dispelling false narratives. It serves as a reminder of the ongoing battle between truth and misinformation in the digital age, emphasising the importance of upholding the integrity of facts for a more informed society. 

References 

• https://www.indiatvnews.com/fact-check/fact-check-is-ram-temple-being-built-3-km-away-from-the-birthplace-here-truth-behind-viral-claim-2024-01-19-912633
• https://www.thequint.com/news/webqoof/misinformation-spread-around-events-ayodhya-ram-mandir-g20-elections-bharat-jodo-yatra

‍

Introduction

The role of ‘Small and Medium Enterprises’ (SMEs) in the economic and social development of the country is well established. The SME sector is often driven by individual creativity and innovation. With its contribution at  8% of the country’s GDP, and 45% of the manufactured output and 40% of its exports, SMEs provide employment to about 60 million persons through over 26 million enterprises producing over six thousand products. 

It would be an understatement to say that the SMEs sector in India is highly heterogeneous in terms of the size of the enterprises, variety of products and services produced and the levels of technology employed. With the SME sector booming across the country, these enterprises are contributing significantly to local, state, regional and national growth and feeding into India’s objectives of inclusive, sustainable development. 

As the digital economy expands, SMEs cannot be left behind and must integrate online to be able to grow and prosper. This development is not without its risks and cybersecurity concerns and digital threats like misinformation are fast becoming a pressing pain point for the SME sector. The unique challenge posed to SMEs by cyber threats is that while the negative consequences of digital risks are just as damaging for the SMEs as they are for larger industries, the former’s ability to counter these threats is not at par with the latter, owing to the limited nature of resources at their disposal. The rapid development of emerging technologies like artificial intelligence makes it easier for malicious actors to develop bots, deepfakes, or other forms of manipulated content that can steer customers away from small businesses and the consequences can be devastating. 

Misinformation is the sharing of inaccurate and misleading information, and the act can be both deliberate and unintentional. Malicious actors can use fake reviews, rumours, or false images to promote negative content or create backlash against a business’ brand and reputation. For a fledgling or growing enterprise, its credibility is a critical asset and any threat to the same is as much a cause for concern as any other operational hindrance. 

Relationship Building to Counter Misinformation

We live in a world that is dominated by brands. A brand should ideally inspire trust. It is the single most powerful and unifying characteristic that embodies an organisation's culture and values and once well-established, can create incremental value. Businesses report industry rumours where misinformation resulted in the devaluation of a product, sowing mistrust among customers, and negatively impacting the companies’ revenue. Mitigating strategies to counter these digital downsides can include implementing greater due diligence and basic cyber hygiene practices, like two-factor or multi-factor authentication, as well as open communication of one’s experiences in the larger professional and business networks. 

The loss of customer trust can be fatal for a business, and for an SME, the access to the scale of digital and other resources required to restore reputations may simply not be a feasible option. Creating your brand story is not just the selling pitch you give to customers and investors, but is also about larger qualitative factors such as your own motivation for starting the enterprise or the emotional connection your audience base enjoys with your organisation. The brand story is a mosaic of multiple tangible and intangible elements that all come together to determine how the brand is perceived by its various stakeholders. Building a compelling and fortified brand story which resonates deeply with people is an important step in developing a robust reputation. It can help innoculate against several degrees of misinformation and malicious attempts and ensure that customers continue to place their faith in the brand despite attempts to hurt this dynamic.

Engaging with the target audience, ie, the customer base is part of an effective marketing tool and misinformation inoculation strategy. SMEs should also continuously assess their strategies, adapt to market changes, and remain agile in their approach to stay competitive and relevant in today's dynamic business environment. These strategies will lead to greater customer engagement through the means of feedback, reviews and surveys which help in building trust and loyalty. Innovative and dynamic customer service engages the target audience and helps in staying in the competition and being relevant.

Crisis Management and Response

Having a crisis management strategy is an important practice for all SMEs and should be mandated for better policy implementation. Businesses need greater due diligence and basic cyber hygiene practices, like two-factor authentication, essential compliances, strong password protocols, transparent disclosure, etc. 

The following steps should form part of a crisis management and response strategy:

• Assessing the damage by identifying the misinformation spread and its impact is the first step.  
• Issuing a response in the form of a public statement by engaging the media should precede legal action. 
• Two levels of communication need to take place in response to a misinformation attack. The first tier is internal, to the employees and it should clarify the implications of the incident and the organisation’s response plan. The other is aimed at customers via direct outreach to clarify the situation and provide accurate information in regard to the matter.  If required the employees can be provided training related to the handling of the customer enquiries regarding the misinformation.
• The digital engagement of the enterprise should be promptly updated and social media platforms and online communications must address the issue and provide clarity and factual information. 
• Immediate action must include a plan to rebuild reputations and trust by ensuring customers of the high quality of products and services. The management should seek customer feedback and show commitment to improving processes and transparency. Sharing positive testimonials and stories of satisfied customers can also help at this stage. 
• Engaging with the community and collaborating with organisations is also an important part of crisis management.

While these steps are for rebuilding and crisis management, further steps also need to be taken:

• Monitoring customer sentiment and gauging the effectiveness of the efforts taken is also necessary. And if required, strategic adjustments can be made in response to the evolving circumstances. 
• Depending on the severity of the impact, management may choose to engage the professional help of PR consultants and crisis management experts to develop comprehensive recovery plans and help navigate the situation.
• A long-term strategy which focuses on building resilience against future attacks is important. Along with this, engaging in transparency and proactive communication with stakeholders is a must.

Legal and Ethical Considerations

SMEs administrators must prioritise ethical market practices and appreciate that SMEs are subject to laws which deal with defamation, intellectual property rights- trademark and copyright infringement in particular, data protection and privacy laws and consumer protection laws. Having the knowledge of these laws and ensuring that there is no infringement upon the rights of other enterprises or their consumers is integral in order to continue engaging in business legally. 

Ethical and transparent business conduct includes clear and honest communication and proactive public redressal mechanisms in the event of misinformation or mistakes. These efforts go a long way towards building trust and accountability. 

Proactive public engagement is an important step in building relationships. SMEs can engage with the community where they conduct their business through outreach programs and social media engagement. Efforts to counter misinformation through public education campaigns that alert customers and other stakeholders about misinformation serve the dual purpose of countering misinformation and creating deep community ties. SME administrators should monitor content and developments in their markets and sectors to ensure that their marketing practices are ethical and not creating or spreading misinformation, be it in the form of active sensationalising of existing content or passive dissemination of misinformation created by others. Fact-checking tools and expert consultations can help address and prevent a myriad of problems and should be incorporated into everyday operations.

Conclusion

Developing strong cybersecurity protocols, practising basic digital hygiene and ensuring regulatory compliances are crucial to ensure that a business not only survives but also thrives. Therefore, a crisis management plan and trust-building along with ethical business and legal practices go a long way in ensuring the future of SMEs.  In today's digital landscape, misinformation is pervasive, and trust has become a cornerstone of successful business operations. It is the bedrock of a resilient and successful SME. By implementing and continuously improving trust-building efforts, businesses can not only navigate the challenges of misinformation but also create lasting value for their customers and stakeholders. Prioritising trust ensures long-term growth and sustainability in an ever-evolving digital landscape.

References 

• https://SME.gov.in/sites/default/files/SME-Strategic-Action-Plan.pdf 
• https://carnegieendowment.org/research/2024/01/countering-disinformation-effectively-an-evidence-based-policy-guide?lang=en 
• https://dcSME.gov.in/Report%20of%20Expert%20Committee%20on%20SMEs%20-%20The%20U%20K%20Sinha%20Committee%20constitutes%20by%20RBI.pdf 

‍