#FactCheck - False Claim of Italian PM Congratulating on Ram Temple, Reveals Birthday Thanks

Introduction

The Online Lottery Scam involves a scammer reaching out through email, phone or SMS to inform you that you have won a significant amount of money in a lottery, instructing you to contact an agent at a specific phone number or email address that actually belongs to the fraudster. Once the agent is reached out to, the recipient will need to cover processing charges in order to claim the lottery reward. Upfront Paying is required in order to receive your reward. However, actual rewards come at no cost. Additionally, such defective 'offers’ often contain phishing attacks, tricking users into clicking on malicious links.  

Modus Operandi

The common lottery fraud starts with a message stating that the receiver has won a large lottery prize. These messages are frequently crafted to imitate official correspondence from reputable institutions, sweepstakes, or foreign administrations. The scammers request the receiver to give personal information like name, address, and banking details, or to make a payment for taxes, processing fees, or legal procedures. After the victim sends the money or discloses their personal details, the scammers may vanish or persist in requesting more payments for different reasons.

Tactics and Psychological Manipulation

These fraudulent techniques mostly rely on psychological manipulation to work. Fraudsters by persuading the victims create the fake sense of emergency that they must act quickly in order to get the lottery prize. Additionally, they prey on people's hopes for a better life by convincing them that this unanticipated gain has the power to change their destiny. Many people fall prey to the scam because they are driven by the desire to get wealthy and fail to recognize the warning indications. Additionally, fraudsters frequently use convincing language and fictitious documentation that appears authentic, hence users need to be extra cautious and recognise the early signs of such online fraudulent activities.

Festive Season and Uptick in Deceptive Online Scams

As the festive season begins, there is a surge in deceptive online scams that aim at targeting innocent internet users. A few examples of such scams include, free Navratri garba passes, quiz participation opportunities, coupons offering freebies, fake offers of cheap jewellery, counterfeit product sales, festival lotteries, fake lucky draws and charity appeals. Most of these scams are targeted to lure the victims for financial gain.

In 2023, CyberPeace released a research report on the Navratri festivities scam where we highlighted the ‘Tanishq iPhone 15 Gift’ scam which involved fraudsters posing as Tanishq, a well-known jewellery brand, and offering fake iPhone 15 as Navratri gifts. Victims were lured into clicking on malicious links. CyberPeace issued a detailed advisory within the report, highlighting that the public must exercise vigilance, scrutinise the legitimacy of such offers, and take precautionary measures to shield themselves from falling prey to such deceptive cyber schemes.

Preventive Measures for Lottery Scams

To avoid lottery scams ,users should avoid responding to messages or calls about fake lottery wins, verify the source of the lottery, maintain confidentiality by not sharing sensitive personal details, approach unexpected windfalls with scepticism, avoid upfront payment requests, and recognize manipulative tactics by scammers. Ignoring messages or calls about fake lottery wins is a smart move. Verifying the source and asking probing questions is also crucial. Users are also advisednot to click on such unsolicited links of lottery prizes received in emails or messages as such links can be phishing attempts. These best practices can help protect the victims against scammers who pressurise victims to act quickly that led them to fall prey to such scams.

Must-Know Tips to Prevent Lottery Scams

●     It is advised to steer clear of any communication that offers lotteries or giveaways, as these are often perceived as too good to be true.

●     It is advised to refrain from transferring money to individuals/entities who are unknown without verifying their identity and credibility.

●     If you have already given the fraudsters your bank account details, it is crucial to alert your bank immediately.

●     Report any such incidents on the National Cyber Crime Reporting Portal at cybercrime.gov.in or Cyber Crime Helpline Number 1930.

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Introduction

The global food industry is vast and complex, influencing consumer behaviour, policy, and health outcomes worldwide. However, misinformation within this sector is pervasive, with significant consequences for public health and market dynamics. Misinformation can arise from various sources, including misleading marketing campaigns, unsubstantiated health claims, and misrepresentation of food production practices through public endorsement or otherwise. Nutrition misinformation is one such example. The promotion of false or unproven products for profit can lead to mislead consumers and affect their interests. Misleading claims and inaccurate information about the nutritional value of food products and processes are common claims. The misinformation created about food on the global stage distorts public understanding of nutrition, food safety, and environmental impacts, leading to significant consequences for public health, consumer trust, and the economy.

Rise of Nutritional Misinformation and Consumer Distrust

Health and nutrition-related misinformation is one of the most prevalent types in the food sector. Businesses frequently advertise their products as "natural" or "healthy" without providing sufficient data to back up these claims, tricking customers into buying goods that might be heavy in fat, sugar, or salt. Words like "superfood" are frequently used without supporting evidence from science, giving the impression that they are healthier.

Misinformation also impacts the sustainability and ethics of food production. Claims of "sustainable" or "ethical" sourcing are frequently exaggerated or fabricated, leaving consumers unaware of the true environmental and social costs associated with certain products.

This lack of clarity is not only observed in general food trends but also within organisations meant to provide trustworthy information. There has been significant criticism, directed at the International Food Information Council (IFIC), for their alleged promotion of nutrition-based misinformation to safeguard the interests of large food corporations, resulting in potentially compromising public health. The preemptive claims that IFIC made about the nutritive claims have been questioned by the National Institutes of Health, USA in November 2022. They reported in their study that IFIC promotes food and beverage company interests and undermines the accurate dissemination of scientific evidence related to diet and health. This was in support of the objective of the study, which was to determine whether, there have been many claims that the nutritional value of certain foods or diets may be manipulated to favour business goals, leaving consumers misinformed about what constitutes a truly healthy diet.

Another source of misinformation is the growing ‘Free-From’ fad. The “free-from” label in the US is a food category of products that claim to be free from certain ingredients or chemicals. It has been steadily growing by 7% annually. These labels often tout products as healthier due to a simpler ingredient list. Although seemingly harmless, transparency in ingredient disclosure is often obscured in the 'free-from' trend. This can lead to consumer distrust in the long run, making them hesitant.

The Harmful Effects of Food Misinformation

The effects of misinformation about nutrition and food safety can directly affect public health.
Consumers unknowingly may accept false claims or avoid certain foods without scientific basis and adopt harmful dietary habits, potentially leading to malnutrition or other health problems. By the time the realisation sets in about being misled, their trust is eroded not only towards such companies but also towards the regulators. This distrust can lead to declining consumer confidence and disrupt market stability. 

Some food-related misinformation downplays the environmental impact that certain food production practices have. An example of such a situation is the promotion of meat alternatives as being entirely eco-friendly without considering all environmental factors. This can mislead consumers and obscure the complex environmental effects of food production systems. 

Misinformation can distort consumer purchasing habits, potentially leading to a reduced demand for certain products and unfair competition. The sufferers in this case are the small-scale producers who suffer disproportionately, while the large corporations might use this misinformation to maintain their dominance in the market. Regulatory checks, open communication, and public education campaigns are needed to combat mis/disinformation in the global food sector and enable consumers to make decisions that are sustainable, healthful and informed.

CyberPeace Recommendations

• Unfair trade practices like providing misleading information or unchecked claims on food products should be better addressed by the regulators. Companies must provide clear, transparent and accurate information about their products as mandated under the Food Safety and Standards (Advertising and Claims) Regulations, 2018. This information should include the true origins, production methods, and nutritional content on their labels.
• Promotions of initiatives and investments by public health organisations and food authorities towards educating consumers and improving food literacy should encouraged. 
• Regulating social media endorsement is also crucial to prevent the spread of misinformation and unchecked claims. Without proper due diligence on product details, influencers may unknowingly mislead their audience, causing potential harm. 
• The Social Media Platforms can partner with nutritionists, dietitians, and other health professionals who are content creators, as they can help in understanding and promoting accurate, science-based nutrition information and debunk any misleading claims.
• Campaigns should be encouraged to spread public awareness about the harms of food-related misleading claims or trends. Emphasis should be on evidence-based nutritional guidance. The ongoing research towards food safety, nutrition, and true information should be actively communicated to keep the public informed. Combating food misinformation requires more robust regulations, improved transparency, and heightened consumer awareness and vigilance.

References

• https://timesofindia.indiatimes.com/india/label-claims-on-packaged-food-could-be-misleading-icmr/articleshow/110053363.cms 
• https://www.outlookindia.com/hub4business/empowering-change-freedom-food-alliance-takes-on-global-food-industry-misinformation 
• https://insightsnow.com/misinformation-hurting-food-business/ ‍
• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9618198/pdf/12992_2022_Article_884.pdf

Introduction
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In May 2025, at Mumbai’s first-ever World Audio Visual and Entertainment Summit (WAVES), PM Narendra Modi marked a turning point: the rise of what he called India's Orange Economy. Here lies a new path to growth - one built less on factories, more on invention, artistry, and spreading thought globally. While aiming for massive economic scale, India finds its creative industries movies, sound, games, cartoons, clothing design, books, online media stepping forward. 

First appearing in a 2013 guide from the Inter-American Development Bank, the phrase 'orange economy' emerged through work by Felipe Buitrago Restrepo and Iván Duque Márquez, suggesting past neglect in defining how culture connects with economic activity. Because orange stands for imagination and heritage in many societies, it became the label for this particular sector of economic life..

According to UNESCO’s 2022 Global Report Reshaping Policies for Creativity, the cultural and creative sectors account for 3.1% of world GDP and employ 6.2% of the global workforce – more than the total number of people employed in car manufacturing in Europe, Japan and the U.S. Meanwhile, UNCTAD's 2024 Creative Economy Outlook shows cross-border trade in creative services hit $1.4 trillion in 2022, up nearly a third from five years ago, demonstrating how imagination is remaking modern commerce.

In his book The Creative Economy, economist John Howkins states that the creative economy is essentially about the relationship between creativity and economics, where ideas themselves are products, and imagination becomes a form of capital.

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India’s Slice of Orange 

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The Scale of Opportunity
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Despite its potential, India’s role in the global creative economy remains largely untapped. According to the FICCI-EY Media and Entertainment Report, the country’s media and entertainment sector ranks among the world’s most rapidly expanding, fueled by a youthful demographic that is increasingly online and earning more. Boasting over 600 million people using the internet, it hosts a vibrant network of creators - musicians in Guwahati, podcasters in Kochi, game developers in Bengaluru, filmmakers in Punjab - who together form a rich pool of talent unlike any other.

Now comes a shift at the WAVES Summit, where PM Modi framed content, creativity, and culture as core to an emerging economy. Not just products but ideas take center stage here, he suggested, during what he described as the ideal time to build from India for global impact. While earlier efforts pushed factory output under Make in India, this approach turned toward thinking work - where stories, visual forms, and online expression shape progress. Thought becomes product; imagination fuels industry.

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Creative Industries Leading Change
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What many people don’t know is that India makes more films than any other country. The films made in Tamil, Telugu, Malayalam or Kannada are also widely circulated outside India, not just the output of Mumbai. Streaming services such as Netflix and Amazon Prime carry these works, reaching far beyond local audiences. Furthermore, India’s gaming industry is nascent but growing rapidly, and is attracting increasing attention from policy makers. Until recently, studios around the world have not relied on Indian teams for animation and visual effects. Now, local creators are slowly building their own game franchises. Momentum is shifting - original ideas once rare now appear more often across the country. Deep within India’s craft traditions handwoven textiles, carved block patterns, intricate metallic threadwork lies a quiet fusion of legacy and modern expression. Viewed anew through the framework of creative enterprise, such practices reveal dual value: access to global markets alongside sustenance for village-based makers. Rather than mere relics, they function as living systems where art meets income. Changes in perception make them economic opportunities, rather than local crafts. Every stitch, every weave, is not just technique but the weight of continuity in the face of change. And today, streaming platforms allow independent musicians in India to connect directly to listeners worldwide.

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The Three T’s: Technology Talent Tolerance
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Richard Florida, an economist, in his work The Rise of the Creative Class once proposed a model where city progress ties closely to innovation, skilled individuals, and openness. His idea - crafted originally for U.S. urban areas fits well when viewing India today. Growth now depends less on old industries, more on environments that attract capable minds through flexibility. Regions thrive not just by building tech hubs but by welcoming diverse lifestyles. One factor feeds another: talent flows where freedom exists, ideas grow where tools are available. A place gains momentum only if it supports all three at once.

Technology

A tool opens doors. Low-cost internet, budget phones, together with government-backed digital expansion, made making content possible for nearly anyone. The focus should be on accessibility and last mile delivery. 

Talent

Home to the youngest population on Earth, it sees countless imaginative minds emerge yearly from schools that now encourage original thinking. Still, despite rising worldwide interest in what these individuals produce, many cannot cover basic needs - a gap highlighted by UNESCO’s 2022 findings. But this contradiction lacks for systems that ensure fair pay, protect ideas, and offer stability beyond fleeting projects.

Tolerance

Openness to difference, trial, and unusual thinking shapes the trickier part of the equation. The wide mix of tongues, beliefs, and cultural expressions in India adds real value. Still, fostering innovation demands systems willing to adapt with rules safeguarding free expression, fair access for women in arts sectors, smoother paths for excluded groups.

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Challenges on the Path to “Create in India”
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India has millions of creators who influence culture but struggle to make a regular income from their work. Platforms take the lion’s share of profits, but those creating content, especially outside the big cities, often don’t have legal help, fair contracts or links with brands.

Another issue is Intellectual Property Literacy, IP rules such as copyright, trademark and patent systems empower the creative economy. Still, uneven understanding and spotty enforcement across India put many creators at risk of unfair use. Surprisingly, UNESCO’s 2022 assessment points to missing global standards for measuring creative sectors. Because of this gap, India faces challenges in shaping precise policy moves. Without detailed cultural satellite accounts, tracking progress remains uneven. Sector-specific figures would help fill these blind spots. Otherwise, decisions rely on incomplete information.Lastly, across the world, female professionals in artistic fields hold fewer top roles while earning less than men - a gap clearly seen in India too. To shape a fairer cultural sector, intentional strategies must elevate women, indigenous makers, and creators with disabilities.

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Conclusion
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In India, where young energy meets tradition through digital tools. Stories once shared locally now move across borders, carried by platforms that turn art into income. Because of this shift, music and fashion gain reach but only if creators can protect their work. Without fair pay or legal backing, even brilliant ideas fade quietly. Support systems matter, not just ambition. Recognition from society shapes whether fresh voices endure. In 2022, UNESCO’s report showed that although more people want to do creative work, those who create it still find it hard to make a living. New ideas offer a way forward, not to copy what exists, culture is then voice and value all at once.

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References
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1. https://sprf.in/from-make-in-india-to-create-in-india-charting-indias-orange-economy-frontier/ 
2. https://www.unesco.org/reports/reshaping-creativity/2022/en 
3. https://iasscore.in/current-affairs/indias-orange-economy 
4. https://indiasworld.in/the-dawn-of-indias-orange-economy/ 
5. Marta-Christina Suciu, "The Creative Economy" (Academy of Economic Studies, Bucharest)
6. John Howkins, The Creative Economy: How People Make Money from Ideas (2001)
7. Richard Florida, The Rise of the Creative Class (2002)
8. UNCTAD, Creative Economy Outlook 2024
9. SPRF, "From Make in India to Create in India" (December 2025)
10. IDB, The Orange Economy: An Infinite Opportunity (2013)

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