The Rising Tide of Deepfakes

Introduction

The United Nations (UN) has unveiled a set of principles, known as the 'Global Principles for Information Integrity', to combat the spread of online misinformation, disinformation, and hate speech. These guidelines aim to address the widespread harm caused by false information on digital platforms. The UN's Global Principles are based on five core principles: social trust and resilience, independent, free, and pluralistic media, healthy incentives, transparency and research, and public empowerment. The UN chief emphasized that the threats to information integrity are not new but are now spreading at unprecedented speeds due to digital platforms and artificial intelligence technologies.

These principles aim to enhance global cooperation in order to create a safer online environment. It was further highlighted that the spread of misinformation, disinformation, hate speech, and other risks in the information environment poses threats to democracy, human rights, climate action, and public health. This impact is intensified by the emergence of rapidly advancing Artificial Intelligence Technology (AI tech) that poses a growing threat to vulnerable groups in information environments.

The Highlights of Key Principles

1. Societal Trust and Resilience: Trust in information sources and the ability and resilience to handle disruptions are critical for maintaining information integrity. Both are at risk from state and non-state actors exploiting the information ecosystem.
2. Healthy Incentives: Current business models reliant on targeted advertising threaten information integrity. The complex, opaque nature of digital advertising benefits large tech companies and it requires reforms to ensure transparency and accountability.
3. Public Empowerment: People require the capability to manage their online interactions, the availability of varied and trustworthy information, and the capacity to make informed decisions. Media and digital literacy are crucial, particularly for marginalized populations.
4. Independent, Free, and Pluralistic Media: A free press supports democracy by fostering informed discourse, holding power accountable, and safeguarding human rights. Journalists must operate safely and freely, with access to diverse news sources.
5. Transparency and research: Technology companies must be transparent about how information is propagated and how personal data is used. Research and privacy-preserving data access should be encouraged to address information integrity gaps while protecting those investigating and reporting on these issues.

Stakeholders Called for Action

Stakeholders, including technology companies, AI actors, advertisers, media, researchers, civil society organizations, state and political actors, and the UN, have been called to take action under the UN Global Principles for Information Integrity. These principles should be used to build and participate in broad cross-sector coalitions that bring together diverse expertise from civil society, academia, media, government, and the international private sector, focussing on capacity-building and meaningful youth engagement through dedicated advisory groups. Additionally, collaboration is required to develop multi-stakeholder action plans at regional, national, and local levels, engaging communities in grassroots initiatives and ensuring that youth are fully and meaningfully involved in the process.

Implementation and Monitoring

To effectively implement the UN Global Principles at large requires developing a multi-stakeholder action plan at various levels such as at the regional, national, and local levels. These plans should be informed and created by advice and counsel from an extensive range of communities including any of the grassroots initiatives having a deep understanding of regional challenges and their specific needs. Monitoring and evaluation are also regarded as essential components of the implementation process. Regular assessments of the progress, combined with the flexibility to adapt strategies as needed, will help ensure that the principles are effectively translated into practice.

Challenges and Considerations

Implementing these Global Principles of the UN will have certain challenges. The complexities that the digital landscape faces with the rapid pace of technological revamp, and alterations in the diversity of cultural and political contexts all present significant hurdles. Furthermore, the efforts to combat misinformation must be balanced with protecting fundamental rights, including the right to freedom of expression and privacy. Addressing these challenges to counter informational integrity will require continuous and ongoing collaboration with constant dialogue among stakeholders towards a commitment to innovation and continuous learning. It is also important to recognise and address the power imbalance within the information ecosystem, ensuring that all voices are heard and that any person, specifically, the marginalised communities is not cast aside.

Conclusion

The UN Global Principles for Online Misinformation and Information Integrity provide a comprehensive framework for addressing the critical challenges that are present while facing information integrity today. Advocating and promoting societal trust, healthy incentives, public empowerment, independent media, and transparency, these principles offer a passage towards a more resilient and trustworthy digital environment. The future success of these principles depends upon the collaborative efforts of all stakeholders, working together to safeguard the integrity of information for everyone.

References

• https://www.business-standard.com/world-news/un-unveils-global-principles-to-combat-online-misinformation-hate-speech-124062500317_1.html
• https://www.un.org/sustainabledevelopment/blog/2024/06/global-principles-information-integrity-launch/ 
• https://www.un.org/sites/un2.un.org/files/un-global-principles-for-information-integrity-en.pdf
• https://www.un.org/en/content/common-agenda-report/assets/pdf/Common_Agenda_Report_English.pdf 

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Introduction

Deepfakes are artificial intelligence (AI) technology that employs deep learning to generate realistic-looking but phoney films or images. Algorithms use large volumes of data to analyse and discover patterns in order to provide compelling and realistic results. Deepfakes use this technology to modify movies or photos to make them appear as if they involve events or persons that never happened or existed.The procedure begins with gathering large volumes of visual and auditory data about the target individual, which is usually obtained from publicly accessible sources such as social media or public appearances. This data is then utilised for training a deep-learning model to resemble the target of deep fakes.

Recent Cases of Deepfakes-‍

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In an unusual turn of events, a man from northern China became the victim of a sophisticated deep fake technology. This incident has heightened concerns about using artificial intelligence (AI) tools to aid financial crimes, putting authorities and the general public on high alert.
During a video conversation, a scammer successfully impersonated the victim’s close friend using AI-powered face-swapping technology. The scammer duped the unwary victim into transferring 4.3 million yuan (nearly Rs 5 crore). The fraud occurred in Baotou, China.

AI ‘deep fakes’ of innocent images fuel spike in sextortion scams
Artificial intelligence-generated “deepfakes” are fuelling sextortion frauds like a dry brush in a raging wildfire. According to the FBI, the number of nationally reported sextortion instances came to 322% between February 2022 and February 2023, with a notable spike since April due to AI-doctored photographs. And as per the FBI, innocent photographs or videos posted on social media or sent in communications can be distorted into sexually explicit, AI-generated visuals that are “true-to-life” and practically hard to distinguish. According to the FBI, predators often located in other countries use doctored AI photographs against juveniles to compel money from them or their families or to obtain actual sexually graphic images.

Deepfake Applications

• Lensa AI.
• Deepfakes Web.
• Reface.
• MyHeritage.
• DeepFaceLab.
• Deep Art.
• Face Swap Live.
• FaceApp.

Deepfake examples

There are numerous high-profile Deepfake examples available. Deepfake films include one released by actor Jordan Peele, who used actual footage of Barack Obama and his own imitation of Obama to convey a warning about Deepfake videos.
A video shows Facebook CEO Mark Zuckerberg discussing how Facebook ‘controls the future’ with stolen user data, most notably on Instagram. The original video is from a speech he delivered on Russian election meddling; only 21 seconds of that address were used to create the new version. However, the vocal impersonation fell short of Jordan Peele’s Obama and revealed the truth.

The dark side of AI-Generated Misinformation

• Misinformation generated by AI-generated the truth, making it difficult to distinguish fact from fiction.
• People can unmask AI content by looking for discrepancies and lacking the human touch.
• AI content detection technologies can detect and neutralise disinformation, preventing it from spreading.

Safeguards against Deepfakes-

Technology is not the only way to guard against Deepfake videos. Good fundamental security methods are incredibly effective for combating Deepfake.For example, incorporating automatic checks into any mechanism for disbursing payments might have prevented numerous Deepfake and related frauds. You might also:

• Regular backups safeguard your data from ransomware and allow you to restore damaged data.
• Using different, strong passwords for different accounts ensures that just because one network or service has been compromised, it does not imply that others have been compromised as well. You do not want someone to be able to access your other accounts if they get into your Facebook account.
• To secure your home network, laptop, and smartphone against cyber dangers, use a good security package such as Kaspersky Total Security. This bundle includes anti-virus software, a VPN to prevent compromised Wi-Fi connections, and webcam security.

What is the future of Deepfake –

Deepfake is constantly growing. Deepfake films were easy to spot two years ago because of the clumsy movement and the fact that the simulated figure never looked to blink. However, the most recent generation of bogus videos has evolved and adapted.
There are currently approximately 15,000 Deepfake videos available online. Some are just for fun, while others attempt to sway your opinion. But now that it only takes a day or two to make a new Deepfake, that number could rise rapidly.

Conclusion-

The distinction between authentic and fake content will undoubtedly become more challenging to identify as technology advances. As a result, experts feel it should not be up to individuals to discover deep fakes in the wild. “The responsibility should be on the developers, toolmakers, and tech companies to create invisible watermarks and signal what the source of that image is,” they stated. Several startups are also working on approaches for detecting deep fakes.

Introduction

‍Human Trafficking has been a significant concern and threat to society for a very long time. The aspects of our physical safety also have been influenced by human traffickers and the modus operandi they have adopted and deployed over the years. We are always cautious of younger children in regard to trafficking whenever we go out to crowded or unknown places. This concern and threat have also migrated to cyberspace and now pose new and different tangents of threats. These crimes are committed using technology and are further substantiated by different cybercrimes.

‍What is Cyber-Enabled Human Trafficking?

‍Cyber-enabled human trafficking is the new evolution of human trafficking in the digital age. Bad actors lure the victims via the internet and use social engineering to exploit their vulnerabilities to get them into their traps. In today's time, crime is often substantiated in lieu of fake job offers and a better lifestyle in new and major metropolitan cities. Now this crime has gone beyond the geographical boundaries of our nation, and often the victims end up in remote locations in the Middle East or South East Asia.

‍Cybercrime Hubs in Myanmar

‍The reports have indicated that a lot of trafficked victims are taken down to various cybercrime hubs in Myanmar. The victims are often lured on the pretext of job offers overseas, which pay handsomely. The victims make their way into the foreign nation but are then cornered by the bad actors and are segregated and taken into different hubs. The victims are often school graduates and seek basic jobs for their earnings. The victims are taken into Cybercrime hubs which Chinese syndicate criminals allegedly run.The victims are kept in tough conditions, beaten up, and held captive in remote jungles. Once the victim has lost hope, the criminals train them to commit cyber frauds like phishing. The victims are given scripts and mobile numbers to commit cybercrimes. The victims are given targets to ensure their survival, and due to the dark and threatening conditions, the victims just give up on the demands just to remain alive. Some of the victims make their way back home as well, but that is after 6-7 years of such constant torture and abuse to commit cybercrimes. The majority of such survivors face trouble seeking legal assistance as the criminals are almost impossible to track, thus making redressal for crimes and rehabilitation for survivors tough.

‍How to stay safe?

‍The criminals in such acts often target the vulnerable sector of the population, these people generally hail from tier 3 towns and rural areas. These victims aspire for a better life and earning opportunities, and due to less education and minimal awareness, they fail to see the traps set by the victims. The population at large can deploy the following measures and safe practices to avoid such horrific threats-

• Avoid Stranger interaction: Avoid interacting with strangers on any online platform or portal. Social media sites are the most used platforms by bad actors to make contact with potential victims.
• Do not Share: Avoid sharing any personal information with anyone online, and avoid filling out third-party surveys/forms seeking personal information.
• Check, Check and Recheck: Always be on alert for threats and always check and cross-check any link or platform you use or access.
• Too good to be true: If something feels like Too good to be true, it probably is and hence avoid falling for attractive job offers and work-from-home opportunities on social media platforms.
• Know your helplines: One should know the helpline numbers to make sure to exercise the reporting duty and also encourage your family members to report in case of any threat or issue.
• Raise Awareness: It is the duty of all netizens to raise awareness in society to arm more people against cybercrimes and fraud.

Conclusion

‍The name of cybercriminals is spreading all across the ecosystems, and now the technology is being deployed by such bad actors to even substantiate physical crimes. We need to be on alert and remain aware of such crimes and the modus Operandi of cyber criminals. Awareness and education are our best weapons to combat the threats and issues of cyber-enabled human trafficking, as the criminals feed on our vulnerabilities, lets eradicate them for once and for all and work towards creating a wholesome safe cyber ecosystem for all.https://www.scmp.com/week-asia/politics/article/3228543/inside-chinese-run-crime-hubs-myanmar-are-conning-world-we-can-kill-you-here

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