Google Play Enhancing Trust and Transparency
Introduction
Google Play has announced its new policy which will ensure trust and transparency on google play by providing a new framework for developer verification and app details. The new policy requires that new developer accounts on Google Play will have to provide a D-U-N-S number to verify the business. So when an organisation will create a new Play Console developer account the organisation will need to provide a D-U-N-S number. Which is a nine-digit unique identifier which will be used to verify their business. The new google play policy aims to enhance user trust. And the developer will provide detailed developer details on the app’s listing page. Users will get to know who is behind the app which they are installing.
Verifying Developer Identity with D-U-N-S Numbers
To boost security the google play new policy requires the developer account to provide the D-U-N-S number when creating a new Play Console developer account. The D-U-N-S number assigned by Dun & Bradstreet will be used to verify the business. Once the developer creates his new Play Console developer account by providing a D-U-N-S number, Google Play will verify the developer’s details, and he will be able to start publishing the apps. Through this step, Google Play aims to validate the business information in a more authentic way.
If your organisation does not have a D-U-N-S number, you may check on or request for it for free on this website (https://www.dnb.com/duns-number/lookup.html). The request process for D-U-N-S can take up to 30 days. Developers are also required to keep the information up to date.
Building User Trust with Enhanced App Details
In addition to verifying developer identities in a more efficient way, google play also requires that developer provides sufficient app details to the users. There will be an “App Support” section on the app’s store listing page, where the developer will display the app’s support email address and even can include their website and phone number for support.
The new section “About the developer” will also be introduced to provide users with verified identity information, including the developer’s name, address, and contact details. Which will make the users more informed about the valuable information of the app developers.
Key highlights of the Google Play Polic
- Google Play came up with the policy to keep the platform safe by verifying the developers’ identity and it will also help to reduce the spread of malware apps and help the users to make confident informed decisions about the apps they download. Google Play announced the policy by expanding its developer verification requirement to strengthen Google Play as a platform and build user trust. When you create a new Play Console Developer account and choose organisation as your account type you will now need to provide a D-U-N-S number.
- Users will get detailed information about the developers’ identities and contact information, building more transparency and encouraging responsible app development practices.
- This policy will enable the users to make informed choices about the apps they download.
- The new “App support” section will provide enhanced communication between users and developers by displaying support email addresses, website and support phone numbers, streamlining the support process and user satisfaction.
Timeline and Implementation
The new policy requirements for D-U-N-S numbers will start rolling out on 31 August 2023 for all new Play Console developer accounts. The “About the developer” section will be visible to users as soon as a new app is published. and In October 2023, existing developers will also be required to update and verify their existing accounts to comply with the new verification policy.
Conclusion
Google Play’s new policy will aim to enhance the more transparent app ecosystem. This new policy will provide the users with more information about the developers. Google Play aims to establish a platform where users can confidently discover and download apps. This new policy will enhance the user experience on google play in terms of a reliable and trustworthy platform.
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Executive Summary
A video of US Secretary of State Marco Rubio is rapidly going viral on social media, in which he can allegedly be heard making a statement regarding the 2025 India-Pakistan conflict. Along with the video, it is being claimed that the US played a crucial role in ending the conflict between the two countries, but India was the first to initiate a ceasefire with Pakistan. Users are sharing this video believing it to be true.
Research by the CyberPeace Research Wing revealed that the video has been digitally manipulated. Rubio did state that the United States played a role in ending the conflict, but he never said that India was the first to request a ceasefire from Pakistan. This alleged statement was not part of the original video and was added later to alter the clip.
Claim
A user on a Facebook page shared the viral video and wrote, "Marco Rubio's statement has clearly brought out the truth, weakening India's claim. During 'Maarka-e-Haq', after suffering heavy losses, India was the first party to request a ceasefire from Pakistan. This highlights the gap between India's public claims and the ground reality, where the military..." The post link, archive link, and screenshot can be seen below. https://www.facebook.com/reel/1015648544746728
https://www.facebook.com/reel/1015648544746728
Fact Check
We investigated the viral video using the InVid tool and extracted several of its keyframes. These keyframes were then subjected to a reverse image search via Google Lens. The investigation revealed that the exact same video had been shared on social media previously, showing the same background and setting. The post link and screenshot can be seen below.
https://www.facebook.com/reel/1015648544746728
In the next step of our investigation, we found a video published on Reuters' official YouTube channel on June 2, 2026, whose background matches the viral video. However, nowhere in this original video is Marco Rubio heard saying that India was the first to request a ceasefire from Pakistan. The post link and screenshot can be seen below.
https://www.youtube.com/watch?v=qSpp5IYO6Cs
At the 2-hour 8-minute 55-second mark of the Reuters video, Rubio only states that the US played a role in ending the India-Pakistan conflict. Following this, he discusses the Thailand-Cambodia conflict. This makes it clear that the alleged statement in the viral video was digitally added or edited in, and is not part of the original footage.
Taking the investigation further, we scanned the suspicious audio portion of the viral video using the AI detection tool 'Resemble AI'. According to the analysis results, clear signs of audio manipulation were detected.
Conclusion:
Our investigation revealed that the video has been digitally manipulated. Rubio did state that the United States played a role in ending the conflict, but he never said that India was the first to request a ceasefire from Pakistan. This alleged statement was not part of the original video and was altered by adding it later.
As e-commerce companies expand their base and sell a wide range of products on their platforms, attackers continue to look for newer avenues to exploit and potential loopholes to perpetuate scams. A recent method used by scammers is the brushing scam, which targets online shoppers to drive sales. As per reports, it is already being conducted on popular and trusted e-commerce websites such as Amazon and Alibaba Express, and online shoppers must exercise caution with regard to the packages they receive.
The Brushing Scam
Deriving its name from China’s e-commerce practice, this scam includes sellers creating and sending fake orders to unsuspecting individuals, posing to be from e-commerce websites in order to ‘brush up’ the sales figures of their product. The products received are usually low quality and contain items such as low-cost jewellery, seeds, and random gadgets, among other things. The aim is to manipulate reviews for a particular product and make it seem popular so other buyers online are encouraged to purchase the items marketed. Most online shoppers today check reviews before making a purchase, and popular items and seemingly-trustworthy reviews can go a long way towards influencing customer behaviour. Since many platforms do include labels to authenticate reviews tied to genuine purchases to counter fake reviews, scammers have evolved a step further to develop an MO for fake reviews that holds up against basic levels of scrutiny. Some of the packages received under the brushing scam also have QR codes which once scanned lead the receiver to malicious websites.
CyberPeace Insights
Mysterious deliveries that have no information but your name and address may seem tempting to many, as receivers might assume that it could be a marketing gig and free products to try for the sake of promoting a product. The credibility of such deliveries increases as they are packaged to show that these are delivered through trusted online shopping and e-commerce sites. However, even though receiving products for free might seem harmless, it is advised that unknown items be dealt with carefully, more so when addressed to an individual with personal details. Receiving an order itself is an indication that personal information such as one’s name and address has been compromised, and it is likely that the sellers are involved in procuring personal information through a third party, often using illegal methods.
Registering complaints to the concerned e-commerce websites is encouraged, as the frequency of cases raises questions and encourages platforms to take action to ensure a secure buying and delivery experience from their end. An awareness of such scams being carried out for their customers could encourage caution on the part of these platforms and prove to be helpful in addressing the issue on multiple levels. On the part of the receivers, they can change the passwords of their e-commerce accounts and use a 2FA (2-factor authentication) for better security. They should also exercise caution while receiving such parcels, and avoid scanning QR codes on suspicious items.
References
- https://www.livemint.com/technology/tech-news/brushing-scam-explained-from-fake-orders-to-reviews-how-fraudsters-are-manipulating-online-shopping-platforms-11735824384866.html
- https://www.indiatvnews.com/technology/news/beware-of-amazon-scams-how-fraudsters-use-fake-reviews-to-sell-counterfeit-products-2025-01-02-969115
- https://www.indiatoday.in/technology/news/story/brushing-scam-now-makes-buzz-as-it-targets-online-shoppers-everything-you-need-to-know-2659172-2025-01-03
- https://www.msn.com/en-in/money/news/brushing-scam-now-makes-buzz-as-it-targets-online-shoppers-everything-you-need-to-know/ar-AA1wTvon
India’s Rapid Digital Expansion
Over the past decade, India has experienced a rapid digitalisation process. The rise of digital financial services, affordable internet costs, and the penetration of smartphones have transformed the way people communicate, transact and do business online.
Online payment systems, including Unified Payments Interface (UPI), have enabled real-time transactions between banks and financial systems. As much as these systems have enhanced access to finance and efficiency, they have also created new opportunities for cybercriminals.
Cybercrime has evolved alongside the shift of financial and social interactions to digital platforms. The fraud attacks on online payments, online banking, and personal information have become common and increasingly costly.
To analyse the scale and trend of cybercrime in India, this analysis will use the datasets released by the National Crime Records Bureau (NCRB) and financial fraud data released by the Indian Cyber Crime Coordination Centre (I4C) under the Ministry of Home Affairs.
The Rise of Cybercrime in India
The Rise of Cybercrime in India
Source: National Crime Records Bureau – Crime in India Reports
The data released by the NCRB documents cybercrime incidents registered by the police at the national level under the Information Technology Act, 2000 (IT Act) and criminal provisions covering offences such as cheating, impersonation, and digital fraud. In the past, the offences were listed in the provisions of the Indian Penal Code (IPC). Following criminal law reforms in India, on 1 July 2024, the Bharatiya Nyaya Sanhita (BNS), which replaced the IPC, came into force. Section 419 (cheating by impersonation), IPC, would be related to BNS Section 319 and Section 420 (cheating and dishonestly inducing delivery of property), which would be related to BNS Section 318(4). Similarly, crimes involving forgery and use of forged documents or electronic documents, which were previously contained in the IPC Sections 465-471, are dealt with in BNS Sections 335-340.
The data published by the NCRB represent the number of crimes that reached the point of the First Information Report (FIR) registration, meaning they reflect only cybercrime cases that were formally presented to the law enforcement system to investigate, rather than all complaints reported. The data shows that cybercrime cases increased from 27,248 in 2018 to 86,420 in 2023, a 3.17-fold increase in 5 years.
Two structural shifts are visible: the post-pandemic jump and subsequent acceleration.
However, these figures likely underestimate the true scale of cybercrime because many incidents are reported only through online complaint portals and may not result in FIR registration.
The Financial Scale of Digital Fraud
The Financial Scale of Digital Fraud
This dataset tracks financial fraud complaints reported through the National Cyber Crime Reporting Portal (NCRP) and the estimated financial losses associated with those complaints.
The financial losses reported between 2021 and 2024 increased by 41 times over four years, compared to 2021, from 551 crore to 22,848 crore. At the same time, the number of complaints rose from 262,846 to over 1.9 million, an increase of ~623%, indicating both rising victimisation and greater public awareness of reporting mechanisms.
The contrast between these two trends is striking:
While complaints increased by around 7 times, financial losses increased by over 40 times.
Distribution of Cyber-Fraud Complaints and Financial Losses by Fraud Type
This divergence implies an uneven relationship between the number of incidents and the financial damage that they inflict. Most cyber fraud incidents involve relatively small transaction values; however, a smaller group of fraud categories result in disproportionate numbers of financial losses.
Distribution of Financial Losses Across Major Cyber-Fraud Categories in India
As reported by The Indian Express, based on the data compiled by the I4C, investment-related scams alone account for roughly 77% of reported cyber-fraud losses, followed by smaller shares from “digital arrest” scams (8%), credit card fraud (7%), sextortion (4%), e-commerce fraud (3%), and malware or app-based fraud (1%). This distribution means that even though scams with lower values, like phishing, OTP fraud, and small payment fraud, produce a high proportion of complaints, few categories of fraud produce most of the financial losses.
Analysis
1. Cybercrime is expanding faster than most traditional crimes: The fact that cybercrime cases have tripled in five years shows that cyber offences are presently becoming a significant element of Indian crime. Unlike conventional crimes that require physical proximity, cybercrime can be conducted remotely and at scale, enabling perpetrators to target large numbers of victims simultaneously.
2. Financial losses are concentrated in a small set of fraud categories: As cases of cybercrimes have been on the increase, the monetary losses of digital fraud cases have been increasing at a higher rate. The fact that the number of reported financial losses has increased 40 times in 4 years indicates that cybercrime has a very high economic impact.
3. Complaint volumes and financial damage follow different patterns: When comparing complaints and financial losses, it is evident that cyber fraud losses are unevenly distributed across types of incidents. Most of the prevalent scams reported, including phishing or OTP fraud, involve relatively small transaction values but yield a high portion of complaints. Conversely, fewer categories of fraud, especially investment-based schemes, contribute a significantly higher percentage of total financial losses.
4. Digital financial infrastructure has expanded the attack surface: India’s rapid adoption of digital payment systems, mobile banking and digital financial systems has dramatically increased the number of potential victims of cybercriminals. The scale of online transactions creates new vulnerabilities that organised cybercrime networks take advantage of.
5. Reporting improvements reveal previously hidden crime: The expansion of national reporting systems has enhanced the transparency in the trends of cybercrime. The increase in the number of complaints recorded is partially due to improved reporting systems and not necessarily to the increased criminal activity, meaning that previous data might have understated the magnitude of cyber fraud.
Recommendations
1. Move from reactive policing to proactive cyber-risk monitoring: The conventional models of policing focus on investigation of crimes that have already taken place. With such a magnitude and pace of cyber fraud, India should have systems that are designed to detect and prevent the fraud at its early stages, such as real-time observation of suspicious patterns in transactions by financial institutions.
2. Strengthen financial intelligence sharing across institutions: There are a lot of instances of cyber fraud that use more than one bank, payment system, and telecommunication provider. To detect new networks of fraud sooner, it can be suggested to establish more information-sharing measures between the financial institution and law enforcement agencies.
3. Target organised cyber fraud networks rather than individual incidents: Many digital scams operate through organised networks that coordinate phishing, mule accounts, and fake payment channels. The solution in regard to this involves dismantling these networks through investigative procedures instead of treating incidents on a case-by-case basis.
4. Improve recovery mechanisms for stolen funds: The recovery of the funds lost is one of the most difficult issues in cases of cyber fraud. Expanding systems such as the Citizen Financial Cyber Fraud Reporting and Management System (CFCFRMS) can improve the speed at which fraudulent transactions are frozen or reversed.
5. Strengthen digital financial literacy: A significant percentage of cyber frauds are based on social engineering methods that take advantage of user behaviour as opposed to technical weaknesses. Victimisation can be greatly reduced through specific public awareness efforts on typical scam schemes.
Conclusion
India’s experience illustrates a broader global trend: as economies digitise, crime increasingly follows the flow of digital money. While cybercrime incidents are rising steadily, the much faster growth in financial losses suggests that cybercriminals are becoming more organised, technologically sophisticated, and economically motivated.
References:
- https://indianexpress.com/article/india/indians-lost-rs-53000-crore-fraud-cheating-cases-six-years-maharashtra-2025-10452185/
- https://www.pib.gov.in/PressReleasePage.aspx?PRID=2226441®=3&lang=2 -
- https://www.ncrb.gov.in/crime-in-india.html
- https://i4c.mha.gov.in/index.aspx
- https://i4c.mha.gov.in/index.aspx
