#FactCheck - Viral image claiming to show injury marks of the MP Kangana Ranaut slapped is fake & misleading

Introduction

Digitalisation presents both opportunities and challenges for micro, small, and medium enterprises (MSMEs) in emerging markets. Digital tools can increase business efficiency and reach but also increase exposure to misinformation, fraud, and cyber attacks. Such cyber threats can lead to financial losses, reputational damage, loss of customer trust, and other challenges hindering MSMEs' ability and desire to participate in the digital economy.

The current information dump is a major component of misinformation. Misinformation spreads or emerges from online sources, causing controversy and confusion in various fields including politics, science, medicine, and business. One obvious adverse effect of misinformation is that MSMEs might lose trust in the digital market. Misinformation can even result in the devaluation of a product, sow mistrust among customers, and negatively impact the companies’ revenue. The reach of and speed with which misinformation can spread and ruin companies’ brands, as well as the overall difficulty businesses face in seeking recourse, may discourage MSMEs from fully embracing the digital ecosystem. 

MSMEs are essential for innovation, job development, and economic growth. They contribute considerably to the GDP and account for a sizable share of enterprises. They serve as engines of economic resilience in many nations, including India. Hence, a developing economy’s prosperity and sustainability depend on the MSMEs' growth and such digital threats might hinder this process of growth. 

There are widespread incidents of misinformation on social media, and these affect brand and product promotion. MSMEs also rely on online platforms for business activities, and threats such as misinformation and other digital risks can result in reputational damage and financial losses. A company's reputation being tarnished due to inaccurate information or a product or service being incorrectly represented are just some examples and these incidents can cause MSMSs to lose clients and revenue.

In the digital era, MSMEs need to be vigilant against false information in order to preserve their brand name, clientele, and financial standing. In the interconnected world of today, these organisations must develop digital literacy and resistance against misinformation in order to succeed in the long run. Information resilience is crucial for protecting and preserving their reputation in the online market.

The Impact of Misinformation on MSMEs

Misinformation can have serious financial repercussions, such as lost sales, higher expenses, legal fees, harm to the company's reputation, diminished consumer trust, bad press, and a long-lasting unfavourable impact on image. A company's products may lose value as a result of rumours, which might affect both sales and client loyalty. 

Inaccurate information can also result in operational mistakes, which can interrupt regular corporate operations and cost the enterprise a lot of money. When inaccurate information on a product's safety causes demand to decline and stockpiling problems to rise, supply chain disruptions may occur. Misinformation can also lead to operational and reputational issues, which can cause psychological stress and anxiety at work. The peace of the workplace and general productivity may suffer as a result. For MSMEs, false information has serious repercussions that impact their capacity to operate profitably, retain employees, and maintain a sustainable business. Companies need to make investments in cybersecurity defence, legal costs, and restoring consumer confidence and brand image in order to lessen the effects of false information and ensure smooth operations.

When we refer to the financial implications caused by misinformation spread in the market, be it about the product or the enterprise, the cost is two-fold in all scenarios: there is loss of revenue and then the organisation has to contend with the costs of countering the impact of the misinformation. Stock Price Volatility is one financial consequence for publicly-traded MSMEs, as misinformation can cause stock price fluctuations. Potential investors might be discouraged due to false negative information.

Further, the reputational damage consequences of misinformation on MSMEs is also a serious concern as a loss of their reputation can have long-term damages for a carefully-cultivated brand image. 

There are also operational disruptions caused by misinformation: for instance, false product recalls can take place and supplier mistrust or false claims about supplier reliability can disrupt procurement leading to disruptions in the operations of MSMEs. 

Misinformation can negatively impact employee morale and productivity due to its physiological effects. This leads to psychological stress and workplace tensions. Staff confidence is also affected due to the misinformation about the brand. Internal operational stability is a core component of any organisation’s success. 

Misinformation: Key Risk Areas for MSMEs

1. Product and Service Misinformation

For MSMEs, misinformation about products and services poses a serious danger since it undermines their credibility and the confidence clients place in the enterprise and its products or services. Because this misleading material might mix in with everyday activities and newsfeeds, viewers may find it challenging to identify fraudulent content. For example, falsehoods and rumours about a company or its goods may travel quickly through social media, impacting the confidence and attitude of customers. Algorithms that favour sensational material have the potential to magnify disinformation, resulting in the broad distribution of erroneous information that can harm a company's brand.

2. False Customer Reviews and Testimonials

False testimonies and evaluations pose a serious risk to MSMEs. These might be abused to damage a company's brand or lead to unfair competition. False testimonials, for instance, might mislead prospective customers about the calibre or quality of a company’s offerings, while phony reviews can cause consumers to mistrust a company's goods or services. These actions frequently form a part of larger plans by rival companies or bad individuals to weaken a company's position in the market.

3. Misleading Information about Business Practices

False statements or distortions regarding a company's operations constitute misleading information about business practices. This might involve dishonest marketing, fabrications regarding the efficacy or legitimacy of goods, and inaccurate claims on a company's compliance with laws or moral principles. Such incorrect information can result in a decline in consumer confidence, harm to one's reputation, and even legal issues if consumers or rival businesses act upon it. Even before the truth is confirmed, for example, allegations of wrongdoing or criminal activity pertaining can inflict a great deal of harm, even if they are disproven later.

4. Fake News Related to Industry and Market Conditions

By skewing consumer views and company actions, fake news about market and industry circumstances can have a significant effect on MSMEs. For instance, false information about market trends, regulations, or economic situations might make consumers lose faith in particular industries or force corporations to make poor strategic decisions. The rapid dissemination of misinformation on online platforms intensifies its effects on enterprises that significantly depend on digital engagement for their operations.

Factors Contributing to the Vulnerability of MSMEs

1. Limited Resources for Verification

MSMEs have a small resource pool. Information verification is typically not a top priority for most. MSMEs usually lack the resources needed to verify the information and given their limited resources, they usually tend to deploy the same towards other, more seemingly-critical functions. They are more susceptible to misleading information because they lack the capacity to do thorough fact-checking or validate the authenticity of digital content. Technology tools, human capital, and financial resources are all in low supply but they are essential requirements for effective verification processes.

2. Inadequate Digital Literacy

Digital literacy is required for effective day-to-day operations. Fake reviews, rumours, or fake images commonly used by malicious actors can result in increased scrutiny or backlash against the targeted business. The lack of awareness combined with limited resources usually spells out a pale redressal plan on part of the affected MSME. Due to their low digital literacy in this domain, a large number of MSMEs are more susceptible to false information and other online threats. Inadequate knowledge and abilities to use digital platforms securely and effectively can result in making bad decisions and raising one's vulnerability to fraud, deception, and online scams.

3. Lack of Crisis Management Plans

MSMEs frequently function without clear-cut procedures for handling crises. They lack the strategic preparation necessary to deal with the fallout from disinformation and cyberattacks. Proactive crisis management plans usually incorporate procedures for detecting, addressing, and lessening the impact of digital harms, which are frequently absent from MSMEs.

4. High Dependence on Social Media and Online Platforms

The marketing strategy for most MSMEs is heavily reliant on social media and online platforms. While the digital-first nature of operations reduces the need for a large capital to set up in the form of stores or outlets, it also gives them a higher need to stay relevant to the trends of the online community and make their products attractive to the customer base. However, MSMEs are depending more and more on social media and other online channels for marketing, customer interaction, and company operations. These platforms are really beneficial, but they also put organisations at a higher risk of false information and online fraud. Heavy reliance on these platforms coupled with the absence of proper security measures and awareness can result in serious interruptions to operations and monetary losses.

CyberPeace Policy Recommendations to Enhance Information Resilience for MSMEs

CyberPeace advocates for establishing stronger legal frameworks to protect MSMEs from misinformation. Governments should establish regulations to build trust in online business activities and mitigate fraud and misinformation risks. Mandatory training programs should be implemented to cover online safety and misinformation awareness for MSME businesses. Enhanced reporting mechanisms should be developed to address digital harm incidents promptly. Governments should establish strict penalties for deliberate inaccurate misinformation spreaders, similar to those for copyright or intellectual property violations. Community-based approaches should be encouraged to help MSMEs navigate digital challenges effectively. Donor communities and development agencies should invest in digital literacy and cybersecurity training for MSMEs, focusing on misinformation mitigation and safe online practices. Platform accountability should be increased, with social media and online platforms playing a more active role in removing content from known scam networks and responding to fraudulent activity reports. There should be investment in comprehensive digital literacy solutions for MSMEs that incorporate cyber hygiene and discernment skills to combat misinformation.

‍Conclusion

Misinformation poses a serious risk to MSME’s digital resilience, operational effectiveness, and financial stability. MSMEs are susceptible to false information because of limited technical resources, lack of crisis management strategies, and insufficient digital literacy. They are also more vulnerable to false information and online fraud because of their heavy reliance on social media and other online platforms. To address these challenges it is significant to strengthen their cyber hygiene and information resilience. Robust policy and regulatory frameworks are encouraged, promoting and mandating online safety training programmes, and improved reporting procedures, are required to overall enhance the information landscape. 

References:

1. https://www.dai.com/uploads/digital-downsides.pdf
2. https://www.indiacode.nic.in/bitstream/123456789/2013/3/A2006-27.pdf
3. https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1946375
4. https://dai-global-digital.com/digital-downsides-the-economic-impact-of-misinformation-and-other-digital-harms-on-msmes-in-kenya-india-and-cambodia.html
5. https://www.dai.com/uploads/digital-downsides.pdf

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Introduction:

The Ministry of Civil Aviation, GOI, established the initiative ‘DigiYatra’ to ensure hassle-free and health-risk-free journeys for travellers/passengers. The initiative uses a single token of face biometrics to digitally validate identity, travel, and health along with any other data needed to enable air travel. 

Cybersecurity is a top priority for the DigiYatra platform administrators, with measures implemented to mitigate risks of data loss, theft, or leakage. With over 6.5 million users, DigiYatra is an important step forward for India, in the direction of secure digital travel with seamless integration of proactive cybersecurity protocols. This blog focuses on examining the development, challenges and implications that stand in the way of securing digital travel. 

What is DigiYatra? A Quick Overview

DigiYatra is a flagship initiative by the Government of India to enable paperless travel, reducing identity checks for a seamless airport experience. This technology allows the entry of passengers to be automatically processed based on a facial recognition system at all the checkpoints at the airports, including main entry, security check areas, aircraft boarding, and more. 

This technology makes the boarding process quick and seamless as each passenger needs less than three seconds to pass through every touchpoint. Passengers’ faces essentially serve as their documents (ID proof and if required, Vaccine Proof) and their boarding passes. 

DigiYatra has also enhanced airport security as passenger data is validated by the Airlines Departure Control System. It allows only the designated passengers to enter the terminal. Additionally, the entire DigiYatra Process is non-intrusive and automatic. In improving long-standing security and operational airport protocols, the platform has also significantly improved efficiency and output for all airport professionals, from CISF personnel to airline staff members. 

Policy Origins and Framework

Rooted in the Government of India's Digital India campaign and enabled by the National Civil Aviation Policy (NCAP) 2016, DigiYatra aims to modernise air travel by integrating Aadhaar-based passenger identification. While Aadhaar is currently the primary ID, efforts are underway to include other identification methods. The platform, supported by stakeholders like the Airports Authority of India (26%) and private airports (14.8% each), must navigate stringent cybersecurity demands. Compliance with the Digital Personal Data Protection Act, 2023, ensures the secure use of sensitive facial recognition data, while the Aircraft (Security) Rules, 2023, mandate robust interoperability and data protection mechanisms across stakeholders. DigiYatra also aspires to democratise digital travel, extending its reach to underserved airports and non-tech-savvy travellers. As India refines its cybersecurity and privacy frameworks, learning from global best practices is essential to safeguarding data and ensuring seamless, secure air travel operations.

International Practices 

Global practices offer crucial lessons to strengthen DigiYatra's cybersecurity and streamline the seamless travel experience. Initiatives such as CLEAR in the USA and Seamless Traveller initiatives in Singapore offer actionable insights into further expanding the system to its full potential. CLEAR is operational in 58 airports and has more than 17 million users.  Singapore has made Seamless Traveller active since the beginning of 2024 and aims to have a 95% shift to automated lanes by 2026. 

Some additional measures that India can adopt from international initiatives are regular audits and updates to the cybersecurity policies. Further, India can aim for a cross-border policy for international travel. By implementing these recommendations, DigiYatra can not only improve data security and operational efficiency but also establish India as a leader in global aviation security standards, ensuring trust and reliability for millions of travellers

CyberPeace Recommendations

Some recommendations for further improving upon our efforts for seamless and secure digital travel are: 

• Strengthen the legislation on biometric data usage and storage.
• Collaborate with global aviation bodies to develop standardised operations.
• Cybersecurity technologies, such as blockchain for immutable data records, should be adopted alongside encryption standards, data minimisation practices, and anonymisation techniques.
• A cybersecurity-first culture across aviation stakeholders.

Conclusion

DigiYatra represents a transformative step in modernising India’s aviation sector by combining seamless travel with robust cybersecurity. Leveraging facial recognition and secure data validation enhances efficiency while complying with the Digital Personal Data Protection Act, 2023, and Aircraft (Security) Rules, 2023.

DigiYatra must address challenges like secure biometric data storage, adopt advanced technologies like blockchain, and foster a cybersecurity-first culture to reach its full potential. Expanding to underserved regions and aligning with global best practices will further solidify its impact. With continuous innovation and vigilance, DigiYatra can position India as a global leader in secure, digital travel.

References

• https://government.economictimes.indiatimes.com/news/governance/digi-yatra-operates-on-principle-of-privacy-by-design-brings-convenience-security-ceo-digi-yatra-foundation/114926799 
• https://www.livemint.com/news/india/explained-what-is-digiyatra-how-it-will-work-and-other-questions-answered-11660701094885.html 
• https://www.civilaviation.gov.in/sites/default/files/2023-09/ASR%20Notification_published%20in%20Gazette.pdf 

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Introduction: 

Apple is known for its unique innovations and designs. Apple, with the introduction of the iPhone 15 series, now will come up with the USB-C by complying with European Union(EU) regulations. The standard has been set by the European Union’s rule for all mobile devices.  The new iPhone will now come up with USB-C. However there is a little caveat here, you will be able to use any USB-C cable to charge or transfer from your iPhone. European Union approved new rules to make it compulsory for tech companies to ensure a universal charging port is introduced for electronic gadgets like mobile phones, tablets, cameras, e-readers, earbuds and other devices by the end of next year. 

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The new iPhone will now come up with USB-C. However, Apple being Apple, will limit third-party USB-C cables. This means Apple-owned MFI-certified cable will have an optimised charging speed and a faster data transfer speed. MFI stands for 'Made for iPhone/iPad' and is a quality mark or testing program from Apple for Lightning cables and other products. The MFI-certified product ensures safety and improved performance. 

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European Union's regulations on common charging port:

The new iPhone will have a type-c USB port. EU rules have made it mandatory that all phones and laptops need to have one USB-C charging port. IPhone will be switching to USB-C from the lightning port. European Union's mandate for all mobile device makers to adopt this technology.  EU has set a deadline for all new phones to use USB-C for wired charging by the end of 2024. These EU rules will be applicable to all devices, such as tablets, digital cameras, headphones, handheld video game consoles, etc. And will apply to devices that offer wired charging. The EU rules require that phone manufacturers adopt a common charging connection. The mobile manufacturer or relevant industry has to comply with these rules by the end of 2024. The rules are enacted with the intent to save consumers money and cut waste. EU stated that these rules will save consumers from unnecessary charger purchases and tonnes of cut waste per year. With the implementation of these rules, the phone manufacturers have to comply with it, and customers will be able to use a single charger for their different devices. It will strengthen the speed of data transfer in new iPhone models. The iPhone will also be compatible with chargers used by non-apple users, i.e. USB-C. 

Indian Standards on USB-C Type Charging Ports in India

The Bureau of Indian Standards (BIS) has also issued standards for USB-C-type chargers. The standards aim to provide a solution of a common charger for all different charging devices. Consumers will not need to purchase multiple chargers for their different devices, ultimately leading to a reduction in the number of chargers per consumer. This would contribute to the Government of India's goal of reducing e-waste and moving toward sustainable development.‍

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Conclusion: 

New EU rules require all mobile phone devices, including iPhones, to have a USB-C connector for their charging ports. Notably, now you can see the USB-C port on the upcoming iPhone 15. These rules will enable the customers to use a single charger for their different Apple devices, such as iPads, Macs and iPhones. Talking about the applicability of these rules, the EU common-charger rule will cover small and medium-sized portable electronics, which will include mobile phones, tablets, e-readers, mice and keyboards, digital cameras, handheld videogame consoles, portable speakers, etc. Such devices are mandated to have USB-C charging ports if they offer the wired charging option. Laptops will also be covered under these rules, but they are given more time to adopt the changes and abide by these rules. Overall, this step will help in reducing e-waste and moving toward sustainable development.

References: 

https://www.businesstoday.in/technology/news/story/challenges-ahead-for-apple-and-iphone-users-as-they-move-to-new-iphone-15-series-with-usb-type-c-port-396685-2023-09-04

https://www.bbc.com/news/technology-66708571

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