AI’s Role in Addressing the Language Barriers
Introduction
Language is an important part of human communication and a basic aspect of human understanding. The world is a global market and this diversity of languages has led to difficulties in engaging for effective communication and collaboration. India alone has 22 official languages and countless regional languages and dialects which change every few hundred kilometres.
AI has emerged to overcome this challenge of language barriers and has stepped into bringing about a transformative shift. It is leading the charge in breaking down traditional barriers and paving the way for more inclusive and seamless global interactions. AI’s integration into language translation has revolutionised the field, addressing longstanding challenges associated with traditional human-centric approaches. The limitations posed by reliance on human translators, such as time constraints, resource limitations, and the inability to handle the data efficiently, paved the way for the furtherance of the transformative impact of AI. However, challenges such as maintaining translation accuracy, addressing cultural nuances, and ensuring data privacy require careful attention to realize AI's full potential.
AI Technologies Bridging Language Gaps
AI tools have transformed translation, transcription, and natural language processing, providing language solutions. They can instantly translate text, transcribe audio, and analyse linguistic nuances, enabling effective cross-cultural communication. Moreover, AI's adaptive capabilities have facilitated language learning, allowing individuals to grasp new languages and adapt their communication styles to diverse cultural contexts.
AI technologies are making information and services more accessible to non-native speakers and are impacting global business, allowing effective engagement. Building on this transformative potential, various AI tools are now used to bridge language gaps in real-world applications. Some examples of AI’s role in bridging the language gap are:
- Real-time translation tools that enable instant communication by providing translations between languages on the fly. This would help in effortless conversations with clients and partners worldwide.
- Tools such as ‘speech-to-text’ and ‘text-to-speech’ like Murf AI, Lovo AI, and ElevenLabs work towards converting spoken language into written text and vice versa. These technologies have led to streamlined interactions, boosted productivity, and clarity in global business dealings. Businesses can extract important information, insights, and action points from meetings, interviews, and presentations.
- AI chatbots like MyGov Corona Helpdesk, WhatsApp Chatbot by the Government of India, Railway Food Order & Delivery by Zoop India, and Gen AI-Powered 'Elena' by Indian School of Business (ISB) are some examples that act as intelligent virtual assistants that engage in real-time conversations, by answering queries, providing information, and facilitating transactions. They offer round-the-clock support, freeing human resources and enhancing customer experience across language barriers.
Challenges and Limitations of AI Translation
While AI’s integration in combatting language barriers is commendable, there are challenges and limitations in overcoming this endeavour. These challenges and limitations are:
- AI translation systems face several challenges in handling accuracy, context, nuance, and idiomatic expressions.
- These systems may encounter struggles with complex or specialised language, along with those towards regional dialects, leading to potential misinterpretations.
- Biases within the AI models can further affect the inclusivity of translations, often favouring dominant languages and cultural norms while marginalising others.
- Ethical concerns, regarding privacy and data security, particularly when sensitive information is processed have also been arising.
- Ensuring user consent and protecting data integrity are essential to addressing these concerns. As AI continues to evolve, ongoing efforts are needed to improve fairness, transparency, and the cultural sensitivity of translation systems.
AI’s Future in Language Translation
AI technologies are moving towards improving translation accuracy and contextual understanding, allowing AI models to grasp cultural nuances and idiomatic expressions better. This can significantly enhance communication across diverse languages, fostering multilingual interactions and global collaboration in business, education, and diplomacy. Improvements in AI tech are taking place ubiquitous, and models like GPT and Google Translate are now better at capturing nuances, idioms, and cultural differences, reducing errors. AI tools like the Microsoft Translator help cross-continental teams work seamlessly by enhancing their productivity and inclusivity.
AI is capable of offering real-time translation in healthcare, education, and public services. This would enable more inclusive environments and bridging communication gaps. For example in the healthcare system, AI-powered translation tools are helping the industry to provide better care by crossing linguistic barriers. Doctors can now communicate with patients who speak different languages, ensuring equitable care even with linguistic boundaries.
Conclusion
We live in a world where diverse languages pose significant challenges to global communication, and AI has emerged as a powerful tool to bridge these gaps. AI is paving the way for more inclusive and seamless interactions by revolutionising language translation, transcription, and natural language processing. Its ability to break down barriers caused by linguistic diversity ensures effective communication in fields ranging from business to healthcare. Despite challenges like accuracy and cultural sensitivity, the potential for AI to continuously improve is undeniable. As AI technologies evolve, they stand as the key to overcoming language barriers and fostering a more connected and inclusive global community.
Notwithstanding AI's potential abilities to overcome language barriers through advances in natural language processing and translation, cybersecurity and data privacy must always come first. The same technologies that make it easier to communicate globally also put private information at risk. The likelihood of data breaches, personal information misuse, and compromised communication rises in the absence of strict cybersecurity safeguards. Thus, in order to guarantee safe and reliable international Interactions as AI develops, it is crucial to strike a balance between innovation and privacy protection.
References
- https://megasisnetwork.medium.com/ai-and-language-translation-breaking-down-language-barriers-47873cfdb13b
- https://pubmed.ncbi.nlm.nih.gov/38099504/
- https://www.linkedin.com/pulse/breaking-language-barriers-ai-era-leveraging-tools-business-a-rad
- https://www.researchgate.net/publication/373842132_Breaking_Down_Barriers_With_Artificial_Intelligence_AI_Cross-Cultural_Communication_in_Foreign_Language_Education
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Introduction
The whole world is shifting towards a cashless economy, with innovative payment transaction systems such as UPI payments, card payments, etc. These payment systems require processing, storage, and movement of millions of cardholders data which is crucial for any successful transaction.
And therefore to maintain the credibility of this payment ecosystem, security or secure movement and processing of cardholders data becomes paramount. Entities involved in a payment ecosystem are responsible for the security of cardholders data. Security is also important because if breaches happen in cardholders data it would amount to financial loss. Fraudsters are attempting smart ways to leverage any kind of security loopholes in the payment system.
So these entities which are involved in the payment ecosystem need to maintain some security standards set by one council of network providers in the payment industry popularly known as the Payment Card Industry Security Standard Council.
Overview of what is PCI and PCI DSS Compliance
Earlier every network providers in the payment industry have their own set of security standards but later they all together i.e., Visa, Mastercard, American Express, Discover, and JCB constituted an independent body to come up with comprehensive security standards like PCI DSS, PA DSS, PCI-PTS, etc. And these network providers ensure the enforcement of the security standards by putting conditions on services being provided to the merchant or acquirer bank.
In other words, PCI DSS particularly is the global standard that provides a baseline of technical and operational requirements designed to protect account data. PCI DSS is a security standard specially designed for merchants and service providers in the payment ecosystem to protect the cardholders data against any fraud or theft.
It applies to all the entities including third-party vendors which are involved in processing storing and transmitting cardholders data. In organization, even all CDE (Card Holder Data Environment) including system components or network component that stores and process cardholders data, has to comply with all the requirements of PCI compliance. Recently PCI has released a new version of PCI DSS v4.0 a few months ago with certain changes from the previous version after three years of the review cycle.
12 Requirements of PCI DSS
This is the most important part of PCI DSS as following these requirements can make any organization to some extent PCI compliant. So what are these requirements:
- Installing firewalls or maintaining security controls in the networks
- Use strong password in order to secure the CDE( Card holders data environment)
- Protection of cardholder data
- Encrypting the cardholder data during transmission over an open and public network.
- Timely detection and protection of the cardholders data environment from any malicious activity or software.
- Regular updating the software thereby maintaining a secure system.
- Rule of business need to know should apply to access the cardholders data
- Identification and authentication of the user are important to access the system components.
- Physical access to cardholders data should be restricted.
- Monitoring or screening of system components to know the malicious activity internally in real-time.
- Regular auditing of security control and finding any vulnerabilities available in the systems.
- Make policies and programs accordingly in order to support information security.
How organization can become PCI compliant
- Scope: First step is to determine all the system components or networks storing and processing cardholders data i.e., Cardholders Data Environment.
- Assess: Then test whether these systems or networks are complying with all the requirements of PCI DSS COMPLIANCE.
- Report: Documenting all the assessment through self assessment questionnaire by answering following questions like whether the requirements are met or not? Whether the requirements are met with customized approach.
- Attest: Then the next step is to complete the attestation process available on the website of PCI SSC.
- Submit: Then organization can submit all the documents including reports and other supporting documents if it is requested by other entities such as payment brands, merchant or acquirer.
- Remediate: Then the organisation should take remedial action for the requirements which are not in place on the system components or networks.
Conclusion
One of the most important issues facing those involved in the digital payment ecosystem is cybersecurity. The likelihood of being exposed to cybersecurity hazards including online fraud, information theft, and virus assaults is rising as more and more users prefer using digital payments.
And thus complying and adopting with these security standards is the need of the hour. And moreover RBI has also mandated all the regulated entities ( NBFCs Banks etc) under one recent notification to comply with these standards.
Introduction
As e-sports flourish in India, mobile gaming platforms and apps have contributed massively to this boom. The wave of online mobile gaming has led to a new recognition of esports. As we see the Sports Ministry being very proactive for e-sports and e-athletes, it is pertinent to ensure that we do not compromise our cyber security for the sake of these games. When we talk about online mobile gaming, the most common names that come to our minds are PUBG and BGMI. As news for all Indian gamers, BGMI is set to be relaunched in India after approval from the Ministry of Electronics and Information Technology.
Why was BGMI banned?
The Govt banned Battle Ground Mobile India on the pretext of being a Chinese application and the fact that all the data was hosted in China itself. This caused a cascade of compliance and user safety issues as the Data was stored outside India. Since 2020 The Indian Govt has been proactive in banning Chinese applications, which might have an adverse effect on national security and Indian citizens. Nearly 200 plus applications have been banned by the Govt, and most of them were banned due to their data hubs being in China. The issue of cross-border data flow has been a key issue in Geo-Politics, and whoever hosts the data virtually owns it as well and under the potential threat of this fact, all apps hosting their data in China were banned.
Why is BGMI coming back?
BGMI was banned for not hosting data in India, and since the ban, the Krafton Inc.-owned game has been engaging in Idnai to set up data banks and servers to have a separate gaming server for Indian players. These moves will lead to a safe gaming ecosystem and result in better adherence to the laws and policies of the land. The developers have not declared a relaunch date yet, but the game is expected to be available for download for iOS and Android users in the coming few days. The game will be back on app stores as a letter from the Ministry of Electronics and Information Technology has been issued stating that the games be allowed and made available for download on the respective app stores.
Grounds for BGMI
BGMI has to ensure that they comply with all the laws, policies and guidelines in India and have to show the same to the Ministry to get an extension on approval. The game has been permitted for only 90 days (3 Months). Hon’ble MoS Meity Rajeev Chandrashekhar stated in a tweet “This is a 3-month trial approval of #BGMI after it has complied with issues of server locations and data security etc. We will keep a close watch on other issues of User harm, Addiction etc., in the next 3 months before a final decision is taken”. This clearly shows the magnitude of the bans on Chinese apps. The ministry and the Govt will not play the soft game now, it’s all about compliance and safeguarding the user’s data.
Way Forward
This move will play a significant role in the future, not only for gaming companies but also for other online industries, to ensure compliance. This move will act as a precedent for the issue of cross-border data flow and the advantages of data localisation. It will go a long way in advocacy for the betterment of the Indian cyber ecosystem. Meity alone cannot safeguard the space completely, it is a shared responsibility of the Govt, industry and netizens.
Conclusion
The advent of online mobile gaming has taken the nation by storm, and thus, being safe and secure in this ecosystem is paramount. The provisional permission form BGMI shows the stance of the Govt and how it is following the no-tolerance policy for noncompliance with laws. The latest policies and bills, like the Digital India Act, Digital Personal Data Protection Act, etc., will go a long way in securing the interests and rights of the Indian netizen and will create a blanket of safety and prevention of issues and threats in the future.
Introduction
In the face of escalating cybercrimes in India, criminals are adopting increasingly inventive methods to deceive victims. Imagine opening your phone to the notification of an incoming message from a stranger with a friendly introduction - a beginning that appears harmless, but is the beginning of an awful financial nightmare. "Pig Butchering '' scam—an increasingly sophisticated form of deception that's gaining more widespread popularity. Unlike any other scams, this one plays a long game, spinning a web of trust before it strikes. It's a modern-day financial thriller happening in the real world, with real victims. "pig butchering" scam, involves building trust through fake profiles and manipulating victims emotionally to extort money. The scale of such scams has raised concerns, emphasising the need for awareness and vigilance in the face of evolving cyber threats.
How does 'Pig Butchering' Scam Work?
At its core, the scam starts innocuously, often with a stranger reaching out via text, social media, or apps like WhatsApp or WeChat. The scammer, hiding behind a well-crafted and realistic online persona, seeks to forge a connection. This could be under the pretence of friendship or romance, employing fake photos and stories to seem authentic. Gradually, the scammer builds a rapport, engaging in personal and often non-financial conversations. They may portray themselves as a widow, single parent, or even a military member to evoke empathy and trust. Over time, this connection pivots to investment opportunities, with the scammer presenting lucrative tips or suggestions in stocks or cryptocurrencies. Initially, modest investments are encouraged, and falsified returns are shown to lure in larger sums. Often, the scammer claims affiliation with a profitable financial institution or success in cryptocurrency trading. They direct victims to specific, usually fraudulent, trading platforms under their control. The scam reaches its peak when significant investments are made, only for the scammer to manipulate the situation, block access to the trading platform, or vanish, leaving the victim with substantial losses.
Real-Life Examples and Global Reach
These scams are not confined to one region. In India, for instance, scammers use emotional manipulation, often starting with a WhatsApp message from an unknown, attractive individual. They pose as professionals offering part-time jobs, leading victims through tasks that escalate in investment and complexity. These usually culminate in cryptocurrency investments, with victims unable to withdraw their funds, the money often traced to accounts in Dubai.
In the West, several cases highlight the scam's emotional and financial toll: A Michigan woman was lured by an online boyfriend claiming to make money from gold trading. She invested through a fake brokerage, losing money while being emotionally entangled. A Canadian man named Sajid Ikram lost nearly $400,000 in a similar scam, initially misled by a small successful withdrawal. In California, a man lost $440,000, succumbing to pressure to invest more, including retirement savings and borrowed money. A Maryland victim faced continuous demands from scammers, losing almost $1.4 million in hopes of recovering previous losses. A notable case involved US authorities seizing about $9 million in cryptocurrency linked to a global pig butchering scam, showcasing its extensive reach.
Safeguarding Against Such Scams
Vigilance is crucial to prevent falling victim to these scams. Be skeptical of unsolicited contacts and wary of investment advice from strangers. Conduct thorough research before any financial engagement, particularly on unfamiliar platforms. Indian Cyber Crime Coordination Center warns of red flags like sudden large virtual currency transactions, interest in high-return investments mentioned by new online contacts, and atypical customer behaviour.
Victims should report incidents to various Indian and foreign websites and the Securities Exchange Commission. Financial institutions are advised to report suspicious activities related to these scams. In essence, the pig butchering scam is a cunning blend of emotional manipulation and financial fraud. Staying informed and cautious is key to avoiding these sophisticated traps.
Conclusion
The Pig Butchering Scams are one of the many new breeds of emerging cyber scams that have become a bone of contention for cyber security organisations. It is imperative for netizens to stay vigilant and well-informed about the dynamics of cyberspace and emerging cyber crimes.
References
- https://www.sentinelassam.com/more-news/national-news/from-impersonating-cbi-officers-to-pig-butchering-cyber-criminals-get-creative
- https://hiindia.com/from-impersonating-cbi-officers-to-pig-butchering-cyber-criminals-get-creative/
