#Factcheck-Viral Image of Men Riding an Elephant Next to a Tiger in Bihar is Misleading

Introduction

Cyber attacks are becoming increasingly common and most sophisticated around the world. India's Telecom operator BSNL has allegedly suffered a data breach. Reportedly, Hackers managed to steal sensitive information of BSNL customers and the same is now available for sale on the dark web. The leaked information includes names email addresses billing details contact numbers and outgoing call records of BSNL customers victims include both BSNL fibre and landline users. The threat actor using Querel has released a sample data set on a dark web forum and the data set contains 32,000 lines of leaked information the threat actor has claimed that the total number of lines across all databases amounts to approximately 2.9 Million. 

The Persistent Threat to Digital Fortresses

As we plunge into the abyssal planes of the internet, where the shadowy tendrils of cyberspace stretch out like the countless arms of some digital leviathan, we find ourselves facing a stark and chilling revelation. At its murky depths lurks the dark web, a term that brings forth images of a clandestine digital netherworld where anonymity reigns supreme and the conventional rules of law struggle to cast their net. It is here, in this murky digital landscape, where the latest trophy of cyber larceny has been flagrantly displayed — the plundered data of Bharat Sanchar Nigam Ltd (BSNL), India's state-owned telecommunications colossus.

This latest breach serves not simply as a singular incident in the tapestry of cyber incursions but as a profound reminder of the enduring fragility of our digital bastions against the onslaught wielded by the ever-belligerent adversaries in cyberspace.

The Breach 

Tracing the genesis of this worrisome event, we find a disconcerting story unfold. It began to surface when a threat actor, shrouded in the mystique of the digital shadows and brandishing the enigmatic alias 'Perell,' announced their triumph on the dark web. This self-styled cyber gladiator took to the encrypted recesses of this hidden domain with bravado, professing to have extracted 'critical information' from the inner sanctum of BSNL's voluminous databases. It is from these very vaults that the most sensitive details of the company's fibre network and landline customers originate.

A portion of the looted data, a mere fragment of a more extensive and damning corpus, was brandished like a nefariously obtained banner for all to see on the dark web. It was an ostentatious display, a teaser intended to tantalize and terrify — approximately 32,000 lines of data, a hint of the reportedly vast 2.9 million lines of data that 'Perell' claimed to have sequestered in their digital domain. The significance of this compromised information cannot be overstated; it is not mere bytes and bits strewn about in the cyber-wind. It constitutes the very essence of countless individuals, an amalgamation of email addresses, billing histories, contact numbers, and a myriad of other intimate details that, if weaponized, could set the stage for heinous acts of identity theft, insidious financial fraud, and precisely sculpted phishing schemes.

Ramifications 

The ramifications of such a breach extend far beyond individual concerns of privacy invasion. This event signifies an alarming clarion call highlighting the susceptibility of our digital identities. In an era where the strands of our daily lives are ever more entwined with the World Wide Web, such penetrations are not merely an affront to corporate entities; they are a direct assault on the individual's inherent right to security and the implicit trust placed in the institutions that profess to shield their most private information.

Ripples of concern have emanated throughout the cybersecurity community, prompting urgent action from Cert-In, India's cyber security sentinel. Upon notification of this digital transgression, alarms were sounded, and yet, in a disconcerting turn, BSNL has remained enigmatic, adopting a silence that seems to belie the gravity of the situation. This reticence stands in contrast to the urgency for open dialogue and transparency — it is within the anvil of these principles that the foundations of trust are laid and sustained.

Conclusion

The narrative of the BSNL data breach transcends a singular tale of digital larceny or vulnerability; it unfolds as an insistent call to action, demanding a unified and proactive response to the perpetually morphing threat landscape that haunts our technologically dependent world. It is an uncomfortable reminder that in the intricately woven web of our online existence, we each stand as potential targets with our personal data held precariously as the coveted prize for those shadow-walkers and data marauders who dwell in the secretive realms of the internet's darkest corners.

References 

• https://economictimes.indiatimes.com/tech/technology/sensitive-user-info-hawked-on-dark-web-post-bsnl-data-breach/articleshow/106190922.cms
• https://www.business-standard.com/companies/news/threat-actor-breaches-bsnl-server-database-puts-up-dataset-on-dark-web-123122200310_1.html

Executive Summary:

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A dramatic image circulating online, showing a Boeing 787 of Air India  engulfed in flames after crashing into a building in Ahmedabad, is not a genuine photograph from the incident. Our research has confirmed it was created using artificial intelligence.

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Claim:

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Social media posts and forwarded messages allege that the image shows the actual crash of Air India Flight AI‑171 near Ahmedabad airport on June 12, 2025.

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Fact Check:

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In our research to validate the authenticity of the viral image, we conducted a reverse image search and analyzed it using AI-detection tools like Hive Moderation. The image showed clear signs of manipulation, distorted details, and inconsistent lighting. Hive Moderation flagged it as “Likely AI-generated”, confirming it was synthetically created and not a real photograph.

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In contrast, verified visuals and information about the Air India Flight AI-171 crash have been published by credible news agencies like The Indian Express and  Hindustan Times, confirmed by the aviation authorities. Authentic reports include on-ground video footage and official statements, none of which feature the viral image. This confirms that the circulating photo is unrelated to the actual incident.

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Conclusion:

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The viral photograph is a fabrication, created by AI, not a real depiction of the Ahmedabad crash. It does not represent factual visuals from the tragedy. It’s essential to rely on verified images from credible news agencies and official investigation reports when discussing such sensitive events.

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• Claim: An Air India Boeing aircraft crashed into a building near Ahmedabad airport
• Claimed On:  Social Media
• Fact Check: False and Misleading 

Introduction

The role of ‘Small and Medium Enterprises’ (SMEs) in the economic and social development of the country is well established. The SME sector is often driven by individual creativity and innovation. With its contribution at  8% of the country’s GDP, and 45% of the manufactured output and 40% of its exports, SMEs provide employment to about 60 million persons through over 26 million enterprises producing over six thousand products. 

It would be an understatement to say that the SMEs sector in India is highly heterogeneous in terms of the size of the enterprises, variety of products and services produced and the levels of technology employed. With the SME sector booming across the country, these enterprises are contributing significantly to local, state, regional and national growth and feeding into India’s objectives of inclusive, sustainable development. 

As the digital economy expands, SMEs cannot be left behind and must integrate online to be able to grow and prosper. This development is not without its risks and cybersecurity concerns and digital threats like misinformation are fast becoming a pressing pain point for the SME sector. The unique challenge posed to SMEs by cyber threats is that while the negative consequences of digital risks are just as damaging for the SMEs as they are for larger industries, the former’s ability to counter these threats is not at par with the latter, owing to the limited nature of resources at their disposal. The rapid development of emerging technologies like artificial intelligence makes it easier for malicious actors to develop bots, deepfakes, or other forms of manipulated content that can steer customers away from small businesses and the consequences can be devastating. 

Misinformation is the sharing of inaccurate and misleading information, and the act can be both deliberate and unintentional. Malicious actors can use fake reviews, rumours, or false images to promote negative content or create backlash against a business’ brand and reputation. For a fledgling or growing enterprise, its credibility is a critical asset and any threat to the same is as much a cause for concern as any other operational hindrance. 

Relationship Building to Counter Misinformation

We live in a world that is dominated by brands. A brand should ideally inspire trust. It is the single most powerful and unifying characteristic that embodies an organisation's culture and values and once well-established, can create incremental value. Businesses report industry rumours where misinformation resulted in the devaluation of a product, sowing mistrust among customers, and negatively impacting the companies’ revenue. Mitigating strategies to counter these digital downsides can include implementing greater due diligence and basic cyber hygiene practices, like two-factor or multi-factor authentication, as well as open communication of one’s experiences in the larger professional and business networks. 

The loss of customer trust can be fatal for a business, and for an SME, the access to the scale of digital and other resources required to restore reputations may simply not be a feasible option. Creating your brand story is not just the selling pitch you give to customers and investors, but is also about larger qualitative factors such as your own motivation for starting the enterprise or the emotional connection your audience base enjoys with your organisation. The brand story is a mosaic of multiple tangible and intangible elements that all come together to determine how the brand is perceived by its various stakeholders. Building a compelling and fortified brand story which resonates deeply with people is an important step in developing a robust reputation. It can help innoculate against several degrees of misinformation and malicious attempts and ensure that customers continue to place their faith in the brand despite attempts to hurt this dynamic.

Engaging with the target audience, ie, the customer base is part of an effective marketing tool and misinformation inoculation strategy. SMEs should also continuously assess their strategies, adapt to market changes, and remain agile in their approach to stay competitive and relevant in today's dynamic business environment. These strategies will lead to greater customer engagement through the means of feedback, reviews and surveys which help in building trust and loyalty. Innovative and dynamic customer service engages the target audience and helps in staying in the competition and being relevant.

Crisis Management and Response

Having a crisis management strategy is an important practice for all SMEs and should be mandated for better policy implementation. Businesses need greater due diligence and basic cyber hygiene practices, like two-factor authentication, essential compliances, strong password protocols, transparent disclosure, etc. 

The following steps should form part of a crisis management and response strategy:

• Assessing the damage by identifying the misinformation spread and its impact is the first step.  
• Issuing a response in the form of a public statement by engaging the media should precede legal action. 
• Two levels of communication need to take place in response to a misinformation attack. The first tier is internal, to the employees and it should clarify the implications of the incident and the organisation’s response plan. The other is aimed at customers via direct outreach to clarify the situation and provide accurate information in regard to the matter.  If required the employees can be provided training related to the handling of the customer enquiries regarding the misinformation.
• The digital engagement of the enterprise should be promptly updated and social media platforms and online communications must address the issue and provide clarity and factual information. 
• Immediate action must include a plan to rebuild reputations and trust by ensuring customers of the high quality of products and services. The management should seek customer feedback and show commitment to improving processes and transparency. Sharing positive testimonials and stories of satisfied customers can also help at this stage. 
• Engaging with the community and collaborating with organisations is also an important part of crisis management.

While these steps are for rebuilding and crisis management, further steps also need to be taken:

• Monitoring customer sentiment and gauging the effectiveness of the efforts taken is also necessary. And if required, strategic adjustments can be made in response to the evolving circumstances. 
• Depending on the severity of the impact, management may choose to engage the professional help of PR consultants and crisis management experts to develop comprehensive recovery plans and help navigate the situation.
• A long-term strategy which focuses on building resilience against future attacks is important. Along with this, engaging in transparency and proactive communication with stakeholders is a must.

Legal and Ethical Considerations

SMEs administrators must prioritise ethical market practices and appreciate that SMEs are subject to laws which deal with defamation, intellectual property rights- trademark and copyright infringement in particular, data protection and privacy laws and consumer protection laws. Having the knowledge of these laws and ensuring that there is no infringement upon the rights of other enterprises or their consumers is integral in order to continue engaging in business legally. 

Ethical and transparent business conduct includes clear and honest communication and proactive public redressal mechanisms in the event of misinformation or mistakes. These efforts go a long way towards building trust and accountability. 

Proactive public engagement is an important step in building relationships. SMEs can engage with the community where they conduct their business through outreach programs and social media engagement. Efforts to counter misinformation through public education campaigns that alert customers and other stakeholders about misinformation serve the dual purpose of countering misinformation and creating deep community ties. SME administrators should monitor content and developments in their markets and sectors to ensure that their marketing practices are ethical and not creating or spreading misinformation, be it in the form of active sensationalising of existing content or passive dissemination of misinformation created by others. Fact-checking tools and expert consultations can help address and prevent a myriad of problems and should be incorporated into everyday operations.

Conclusion

Developing strong cybersecurity protocols, practising basic digital hygiene and ensuring regulatory compliances are crucial to ensure that a business not only survives but also thrives. Therefore, a crisis management plan and trust-building along with ethical business and legal practices go a long way in ensuring the future of SMEs.  In today's digital landscape, misinformation is pervasive, and trust has become a cornerstone of successful business operations. It is the bedrock of a resilient and successful SME. By implementing and continuously improving trust-building efforts, businesses can not only navigate the challenges of misinformation but also create lasting value for their customers and stakeholders. Prioritising trust ensures long-term growth and sustainability in an ever-evolving digital landscape.

References 

• https://SME.gov.in/sites/default/files/SME-Strategic-Action-Plan.pdf 
• https://carnegieendowment.org/research/2024/01/countering-disinformation-effectively-an-evidence-based-policy-guide?lang=en 
• https://dcSME.gov.in/Report%20of%20Expert%20Committee%20on%20SMEs%20-%20The%20U%20K%20Sinha%20Committee%20constitutes%20by%20RBI.pdf 

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