#FactCheck - Afghan Cricket Team's Chant Misrepresented in Viral Video

Introduction

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The digital ecosystem has undergone a profound transformation due to the rapid growth of artificial intelligence, especially through its generative applications. While this progress has introduced innovative technologies, it has also intensified the risks of deepfakes, misinformation, and identity theft. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, introduced by the Government of India, mark an important step toward stronger digital governance and greater oversight of online activities. These latest amendments establish new regulatory standards and represent India’s most comprehensive effort so far to address synthetically generated information, including AI created audio, video, and images that closely imitate reality.

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Understanding the Core Shift: From Reactive to Proactive Regulation

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The 2026 amendment establishes its main characteristic through its shift from a reactive compliance system to a proactive due diligence system. Intermediaries must now operate as active participants who take responsibility for detecting, marking and controlling dangerous material instead of functioning as neutral channels.  The rules establish an official definition for stands for Synthetically Generated Information(SGI), which they protect through legal regulations, while they address issues such as impersonation scams, election manipulation and non-consensual deepfake content.  The current transition represents a worldwide pattern that shows that governments are starting to make online platforms responsible for the material they display.

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Key Provisions of the IT Amendment Rules, 2026

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1. Mandatory Labelling of AI-Generated Content 

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Platforms must ensure that all AI-generated content is clearly labelled or watermarked to distinguish it from authentic media. Users must reveal their uploaded content's synthetic origin while platforms must confirm the information.

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2. The 3-Hour Takedown Rule

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The most contentious aspect of this regulation establishes new rules that require content removal to be processed within much shorter timeframes.:

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• The government and courts grant three-hour time limits for removing unlawful content.
• The two-hour deadline applies to media that includes non-consensual intimate imagery.

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The current time frame allows content removal within three hours, which represents a major decrease from the previous content removal time, which lasted between 24 and 36 hours, because online misinformation needs urgent attention.

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3. Traceability and Metadata Requirements

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The rules require AI-generated content to include both digital fingerprints and metadata, which enables traceability and accountability through their embedded digital fingerprints. The provision serves as an essential tool for law enforcement to investigate cases while it helps identify which parties generated harmful content.

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4. Safe Harbour Conditionality

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Intermediaries who do not meet the following three conditions risk losing their safe harbour protection through Section 79 of the IT Act:

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• The first requirement demands that intermediaries must implement proper labelling. 
• The second requirement demands that intermediaries must complete their takedown responsibilities within specific timeframes 
• The third requirement demands that intermediaries must complete their due diligence tasks. 

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This development represents a major transition for digital platforms, which will face increased responsibility for their actions.

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5. Strengthened Grievance Redressal

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The amendment establishes two new requirements for platforms. The amendment requires platforms to create systems that operate at all times to monitor their compliance with regulations.

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Significance: Why These Rules Matter

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The 2026 amendments are significant for multiple reasons:

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• The rules require labelling and rapid content removal, which helps to stop the viral dissemination of misleading information.
• The framework provides better identity protection, defamation defence and protection against non-consensual imagery.
• The new rules make intermediaries responsible for their own compliance failures.
• The regulation of AI-generated misinformation protects democratic processes during electoral periods and public discussions.

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The rules demonstrate India's goal to establish international standards for AI governance and digital responsibility.

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Challenges and Concerns

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The amendments present key issues that exist despite their positive aspects:

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• The process of removing content at high speed creates risks for legitimate expression because safeguards need to be established through careful planning. 
• The technical and infrastructural requirements governing compliance create financial burdens for smaller platforms that operate as intermediaries. 

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The existing challenges demonstrate the necessity for a solution that protects both human rights and security needs.

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Conclusion

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The IT Amendment Rules, 2026, establish a critical turning point for India's progress toward digital governance. The framework aims to establish a more secure digital environment through its solution of AI-generated content and deepfake detection problems, which create transparency and accountability issues. The rules will achieve their goals through proper implementation, which requires creating quick enforcement methods that protect both legal processes and free speech rights. The ongoing development of AI technology requires regulatory systems to keep changing while including all citizens and upholding democratic principles. 

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References

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• https://vajiramandravi.com/current-affairs/it-rules-amendment-2026
• https://indianexpress.com/article/legal-news/indias-new-3-hour-deepfake-removal-rule-experts-urge-strict-compliance-10528122
• https://timesofindia.indiatimes.com/technology/tech-news/governments-new-it-rules-make-ai-content-labelling-mandatory-give-google-youtube-instagram-and-other-platforms-3-hours-for-takedowns/articleshow/128157496.cms
• https://www.drishtiias.com/daily-updates/daily-news-analysis/information-technology-amendment-rules-2026
• https://visionias.in/current-affairs/news-today/2026-02-11/science-and-technology/government-notified-the-information-technology-intermediary-guidelines-and-digital-media-ethics-code-amendment-rules-2026

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Introduction

Empowering today’s youth with the right skills is more crucial than ever in a rapidly evolving digital world. Every year on July 15th, the United Nations marks World Youth Skills Day to emphasise the critical role of skills development in preparing young people for meaningful work and resilient futures. As AI transforms industries and societies, equipping young minds with digital and AI skills is key to fostering security, adaptability, and growth in the years ahead.

Why AI Upskilling is Crucial in Modern Cyber Defence

Security in the digital age remains a complex challenge, regardless of the presence of Artificial Intelligence (AI). It is one of the biggest modern ironies, and not only that, it is a paradox wrapped in code, where the cure and the curse are written in the same language. The very hand that protects the world from cyber threats can very well be used for the creation of that threat. This being said, the modern-day implementation of AI has to circumvent the threats posed by it or any other advanced technology. A solid grasp of AI and machine learning mechanisms is no longer optional; it is fundamental for modern cybersecurity. The traditional cybersecurity training programs employ static content, which can often become outdated and inadequate for the vulnerabilities. AI-powered solutions, such as intrusion detection systems and next-generation firewalls, use behavioural analysis instead of just matching signatures. AI models are susceptible, nevertheless, as malevolent actors can introduce hostile inputs or tainted data to trick computers into incorrect classification. Data poisoning is a major threat to AI defences, according to Cisco's evidence.

As threats surpass the current understanding of cybersecurity professionals, a need arises to upskill them in advanced AI technologies so that they can fortify the security of current systems. Two of the most important skills for professionals would be AI/ML Model Auditing and Data Science. Skilled data scientists can sift through vast logs, from pocket captures to user profiles, to detect anomalies, assess vulnerabilities, and anticipate attacks. A news report from Business Insider puts it correctly: ‘It takes a good-guy AI to fight a bad-guy AI.’ The technology of generative AI is quite new. As a result, it poses fresh security issues and faces security risks like data exfiltration and prompt injections. 

Another method that can prove effective is Natural Language Processing (NLP), which helps machines process this unstructured data, enabling automated spam detection, sentiment analysis, and threat context extraction. Security teams skilled in NLP can deploy systems that flag suspicious email patterns, detect malicious content in code reviews, and monitor internal networks for insider threats, all at speeds and scales humans cannot match. 

The AI skills, as aforementioned, are not only for courtesy’s sake; they have become essential in the current landscape. India is not far behind in this mission; it is committed, along with its western counterparts, to employ the emerging technologies in its larger goal of advancement. With quiet confidence, India takes pride in its remarkable capacity to nurture exceptional talent in science and technology, with Indian minds making significant contributions across global arenas.

AI Upskilling in India

As per a news report of March 2025, Jayant Chaudhary, Minister of State, Ministry of Skill Development & Entrepreneurship, highlighted that various schemes under the Skill India Programme (SIP) guarantee greater integration of emerging technologies, such as artificial intelligence (AI), cybersecurity, blockchain, and cloud computing, to meet industry demands. The SIP’s parliamentary brochure states that more than 6.15 million recipients have received training as of December 2024. Other schemes that facilitate educating and training professionals, such as Data Scientist, Business Intelligence Analyst, and Machine Learning Engineer are,

• Pradhan Mantri Kaushal Vikas Yojana 4.0 (PMKVY 4.0)
• Pradhan Mantri National Apprenticeship Promotion Scheme (PM-NAPS)
• Jan Shikshan Sansthan (JSS)

Another report showcases how Indian companies, or companies with their offices in India such as Ernst & Young (EY), are recognising the potential of the Indian workforce and yet their deficiencies in emerging technologies and leading the way by internal upskilling and establishing an AI Academy, a new program designed to assist businesses in providing their employees with essential AI capabilities, in response to the increasing need for AI expertise. Using more than 200 real-world AI use cases, the program offers interactive, organised learning opportunities that cover everything from basic ideas to sophisticated generative AI capabilities. 

In order to better understand the need for these initiatives, a reference is significant to a report backed by Google.org and the Asian Development Bank; India appears to be at a turning point in the global use of AI. As per the research, “AI for All: Building an AI-Ready Workforce in Asia-Pacific,” India urgently needs to provide accessible and efficient AI upskilling despite having the largest workforce in the world. According to the paper, by 2030, AI could boost the Asia-Pacific region’s GDP by up to USD 3 trillion. The key to this potential is India, a country with the youngest and fastest-growing population.

Conclusion and CyberPeace Resolution

As the world stands at the crossroads of innovation and insecurity, India finds itself uniquely poised, with its vast young population and growing technologies. But to truly safeguard its digital future and harness the promise of AI, the country must think beyond flagship schemes. Imagine classrooms where students learn not just to code but to question algorithms, workplaces where AI training is as routine as onboarding. 

India’s journey towards digital resilience is not just about mastering technology but about cultivating curiosity, responsibility, and trust. CyberPeace is committed to this future and is resolute in this collective pursuit of an ethically secure digital world. CyberPeace resolves to be an active catalyst in AI upskilling across India. We commit to launching specialised training modules on AI, cybersecurity, and digital ethics tailored for students and professionals. It seeks to close the AI literacy gap and develop a workforce that is both morally aware and technologically proficient by working with educational institutions, skilling initiatives, and industry stakeholders. 

References

1. https://www.helpnetsecurity.com/2025/03/07/ai-gamified-simulations-cybersecurity/ 
2. https://www.businessinsider.com/artificial-intelligence-cybersecurity-large-language-model-threats-solutions-2025-5?utm
3. https://apacnewsnetwork.com/2025/03/ai-5g-skills-boost-skill-india-targets-industry-demands-over-6-15-million-beneficiaries-trained-till-2024/ ‍
4. https://indianexpress.com/article/technology/artificial-intelligence/india-must-upskill-fast-to-keep-up-with-ai-jobs-says-new-report-10107821/

Introduction

In an era when misinformation spreads like wildfire across the digital landscape, the need for effective strategies to counteract these challenges has grown exponentially in a very short period. Prebunking and Debunking are two approaches for countering the growing spread of misinformation online. Prebunking empowers individuals by teaching them to discern between true and false information and acts as a protective layer that comes into play even before people encounter malicious content. Debunking is the correction of false or misleading claims after exposure, aiming to undo or reverse the effects of a particular piece of misinformation. Debunking includes methods such as fact-checking, algorithmic correction on a platform, social correction by an individual or group of online peers, or fact-checking reports by expert organisations or journalists. An integrated approach which involves both strategies can be effective in countering the rapid spread of misinformation online.

Brief Analysis of Prebunking 

Prebunking is a proactive practice that seeks to rebut erroneous information before it spreads. The goal is to train people to critically analyse information and develop ‘cognitive immunity’ so that they are less likely to be misled when they do encounter misinformation. 

The Prebunking approach, grounded in Inoculation theory, teaches people to recognise, analyse and avoid manipulation and misleading content so that they build resilience against the same. Inoculation theory, a social psychology framework, suggests that pre-emptively conferring psychological resistance against malicious persuasion attempts can reduce susceptibility to misinformation across cultures. As the term suggests, the MO is to help the mind in the present develop resistance to influence that it may encounter in the future. Just as medical vaccines or inoculations help the body build resistance to future infections by administering weakened doses of the harm agent, inoculation theory seeks to teach people fact from fiction through exposure to examples of weak, dichotomous arguments, manipulation tactics like emotionally charged language, case studies that draw parallels between truths and distortions, and so on. In showing people the difference, inoculation theory teaches them to be on the lookout for misinformation and manipulation even, or especially, when they least expect it. 

The core difference between Prebunking and Debunking is that while the former is preventative and seeks to provide a broad-spectrum cover against misinformation, the latter is reactive and focuses on specific instances of misinformation. While Debunking is closely tied to fact-checking, Prebunking is tied to a wider range of specific interventions, some of which increase motivation to be vigilant against misinformation and others increase the ability to engage in vigilance with success.

There is much to be said in favour of the Prebunking approach because these interventions build the capacity to identify misinformation and recognise red flags However, their success in practice may vary. It might be difficult to scale up Prebunking efforts and ensure their reach to a larger audience. Sustainability is critical in ensuring that Prebunking measures maintain their impact over time. Continuous reinforcement and reminders may be required to ensure that individuals retain the skills and information they gained from the Prebunking training activities. Misinformation tactics and strategies are always evolving, so it is critical that Prebunking interventions are also flexible and agile and respond promptly to developing challenges. This may be easier said than done, but with new misinformation and cyber threats developing frequently, it is a challenge that has to be addressed for Prebunking to be a successful long-term solution. 

Encouraging people to be actively cautious while interacting with information, acquire critical thinking abilities, and reject the effect of misinformation requires a significant behavioural change over a relatively short period of time. Overcoming ingrained habits and prejudices, and countering a natural reluctance to change is no mean feat. Developing a widespread culture of information literacy requires years of social conditioning and unlearning and may pose a significant challenge to the effectiveness of Prebunking interventions. 

Brief Analysis of Debunking 

Debunking is a technique for identifying and informing people that certain news items or information are incorrect or misleading. It seeks to lessen the impact of misinformation that has already spread. The most popular kind of Debunking occurs through collaboration between fact-checking organisations and social media businesses. Journalists or other fact-checkers discover inaccurate or misleading material, and social media platforms flag or label it. Debunking is an important strategy for curtailing the spread of misinformation and promoting accuracy in the digital information ecosystem. 

Debunking interventions are crucial in combating misinformation. However, there are certain challenges associated with the same. Debunking misinformation entails critically verifying facts and promoting corrected information. However, this is difficult owing to the rising complexity of modern tools used to generate narratives that combine truth and untruth, views and facts. These advanced approaches, which include emotional spectrum elements, deepfakes, audiovisual material, and pervasive trolling, necessitate a sophisticated reaction at all levels: technological, organisational, and cultural.

Furthermore, It is impossible to debunk all misinformation at any given time, which effectively means that it is impossible to protect everyone at all times, which means that at least some innocent netizens will fall victim to manipulation despite our best efforts.  Debunking is inherently reactive in nature, addressing misinformation after it has grown extensively. This reactionary method may be less successful than proactive strategies such as Prebunking from the perspective of total harm done. Misinformation producers operate swiftly and unexpectedly, making it difficult for fact-checkers to keep up with the rapid dissemination of erroneous or misleading information. Debunking may need continuous exposure to fact-check to prevent erroneous beliefs from forming, implying that a single Debunking may not be enough to rectify misinformation.  Debunking requires time and resources, and it is not possible to disprove every piece of misinformation that circulates at any particular moment. This constraint may cause certain misinformation to go unchecked, perhaps leading to unexpected effects. The misinformation on social media can be quickly spread and may become viral faster than Debunking pieces or articles. This leads to a situation in which misinformation spreads like a virus, while the antidote to debunked facts struggles to catch up.

Prebunking vs Debunking: Comparative Analysis

Prebunking interventions seek to educate people to recognise and reject misinformation before they are exposed to actual manipulation. Prebunking offers tactics for critical examination, lessening the individuals' susceptibility to misinformation in a variety of contexts. On the other hand, Debunking interventions involve correcting specific false claims after they have been circulated. While Debunking can address individual instances of misinformation, its impact on reducing overall reliance on misinformation may be limited by the reactive nature of the approach.

CyberPeace Policy Recommendations for Tech/Social Media Platforms

With the rising threat of online misinformation, tech/social media platforms can adopt an integrated strategy that includes both Prebunking and Debunking initiatives to be deployed and supported on all platforms to empower users to recognise the manipulative messaging through Prebunking and be aware of the accuracy of misinformation through Debunking interventions. 

1. Gamified Inoculation: Tech/social media companies can encourage gamified inoculation campaigns, which is a competence-oriented approach to Prebunking misinformation. This can be effective in helping people immunise the receiver against subsequent exposures. It can empower people to build competencies to detect misinformation through gamified interventions. 
2. Promotion of Prebunking and Debunking Campaigns through Algorithm Mechanisms: Tech/social media platforms may promote and guarantee that algorithms prioritise the distribution of Prebunking materials to users, boosting educational content that strengthens resistance to misinformation. Platform operators should incorporate algorithms that prioritise the visibility of Debunking content in order to combat the spread of erroneous information and deliver proper corrections; this can eventually address and aid in Prebunking and Debunking methods to reach a bigger or targeted audience.
3. User Empowerment to Counter Misinformation: Tech/social media platforms can design user-friendly interfaces that allow people to access Prebunking materials, quizzes, and instructional information to help them improve their critical thinking abilities. Furthermore, they can incorporate simple reporting tools for flagging misinformation, as well as links to fact-checking resources and corrections.
4. Partnership with Fact-Checking/Expert Organizations: Tech/social media platforms can facilitate Prebunking and Debunking initiatives/campaigns by collaborating with fact-checking/expert organisations and promoting such initiatives at a larger scale and ultimately fighting misinformation with joint hands initiatives.

Conclusion

The threat of online misinformation is only growing with every passing day and so, deploying effective countermeasures is essential.  Prebunking and Debunking are the two such interventions. To sum up: Prebunking interventions try to increase resilience to misinformation, proactively lowering susceptibility to erroneous or misleading information and addressing broader patterns of misinformation consumption, while Debunking is effective in correcting a particular piece of misinformation and having a targeted impact on belief in individual false claims. An integrated approach involving both the methods and joint initiatives by tech/social media platforms and expert organizations can ultimately help in fighting the rising tide of online misinformation and establishing a resilient online information landscape. 

References

1. https://mark-hurlstone.github.io/THKE.22.BJP.pdf
2. https://futurefreespeech.org/wp-content/uploads/2024/01/Empowering-Audiences-Through-%E2%80%98Prebunking-Michael-Bang-Petersen-Background-Report_formatted.pdf
3. https://newsreel.pte.hu/news/unprecedented_challenges_Debunking_disinformation
4. https://misinforeview.hks.harvard.edu/article/global-vaccination-badnews/

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