Introduction
Snapchat's Snap Map redefined location sharing with an ultra-personalised feature that allows users to track where they and their friends are, discover hotspots, and even explore events worldwide. In November 2024, Snapchat introduced a new addition to its Family Center, aiming to bolster teen safety. This update enables parents to request and share live locations with their teens, set alerts for specific locations, and monitor who their child shares their location with.
While designed with keeping safety in mind, such tracking tools raise significant privacy concerns. Misusing these features could expose teens to potential harm, amplifying the debate around safeguarding children’s online privacy. This blog delves into the privacy and safety challenges Snap Map poses under existing data protection laws, highlighting critical gaps and potential risks.
Understanding Snapmap: How It Works and Why It’s Controversial
Snap Map, built on technology from Snap's acquisition of social mapping startup Zenly, revolutionises real-time location sharing by letting users track friends, send messages, and explore the world through an interactive map. With over 350 million active users by Q4 2023, and India leading with 202.51 million Snapchat users, Snap Map has become a global phenomenon.
This opt-in feature allows users to customise their location-sharing settings, offering modes like "Ghost Mode" for privacy, sharing with all friends, or selectively with specific contacts. However, location updates occur only when the app is in use, adding a layer of complexity to privacy management.
While empowering users to connect and share, Snap Map’s location-sharing capabilities raise serious concerns. Unintentional sharing or misuse of this tool could expose users—especially teens—to risks like stalking or predatory behaviour. As Snap Map becomes increasingly popular, ensuring its safe use and addressing its potential for harm remains a critical challenge for users and regulators.
The Policy Vacuum: Protecting Children’s Data Privacy
Given the potential misuse of location-sharing features, evaluating the existing regulatory frameworks for protecting children's geolocation privacy is important. Geolocation features remain under-regulated in many jurisdictions, creating opportunities for misuse, such as stalking or unauthorised surveillance. Presently, multiple international and national jurisdictions are in the process of creating and implementing privacy laws. The most notable examples are the COPPA in the US, GDPR in the EU and the DPDP Act which have made considerable progress in privacy for children and their online safety. COPPA and GDPR prioritise children’s online safety through strict data protections, consent requirements, and limits on profiling. India’s DPDP Act, 2023, prohibits behavioral tracking and targeted ads for children, enhancing privacy. However, it lacks safeguards against geolocation tracking, leaving a critical gap in protecting children from risks posed by location-based features.
Balancing Innovation and Privacy: The Role of Social Media Platforms
Privacy is an essential element that needs to be safeguarded and this is specifically important for children as they are vulnerable to harm they cannot always foresee. Social media companies must uphold their responsibility to create platforms that do not become a breeding ground for offences against children. Some of the challenges that platforms face in implementing a safe online environment are robust parental control and consent mechanisms to ensure parents are informed about their children’s online presence and options to opt out of services that they feel are not safe for their children. Platforms need to maintain a level of privacy that allows users to know what data is collected by the platform, sharing and retention data policies.
Policy Recommendations: Addressing the Gaps
Some of the recommendations for addressing the gaps in the safety of minors are as follows:
- Enhancing privacy and safety for minors by taking measures such as mandatory geolocation restrictions for underage users.
- Integrating clear consent guidelines for data protection for users.
- Collaboration between stakeholders such as government, social media platforms, and civil society is necessary to create awareness about location-sharing risks among parents and children.
Conclusion
Safeguarding privacy, especially of children, with the introduction of real-time geolocation tools like Snap Map, is critical. While these features offer safety benefits, they also present the danger of misuse, potentially harming vulnerable teens. Policymakers must urgently update data protection laws and incorporate child-specific safeguards, particularly around geolocation tracking. Strengthening regulations and enhancing parental controls are essential to protect young users. However, this must be done without stifling technological innovation. A balanced approach is needed, where safety is prioritised, but innovation can still thrive. Through collaboration between governments, social media platforms, and civil society, we can create a digital environment that ensures safety and progress.
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