Digitally Altered Photo of Rowan Atkinson Circulates on Social Media

Introduction

Misinformation regarding health is sensitive and can have far-reaching consequences. These include its effect on personal medical decisions taken by individuals, lack of trust in conventional medicine, delay in seeking treatments, and even loss of life. The fast-paced nature and influx of information on social media can aggravate the situation further. Recently, a report titled Health Misinformation Vectors in India was presented at the Health of India Summit, 2024. It provided certain key insights into health-related misinformation circulating online.

The Health Misinformation Vectors in India Report

The analysis was conducted by the doctors at First Check, a global health fact-checking initiative alongside DataLEADS, a Delhi-based digital media and technology company. The report covers health-related social media content that was posted online from October 2023 to November 2024. It mentions that among all the health scares, misinformation regarding reproductive health, cancer, vaccines, and lifestyle diseases such as diabetes and obesity is the most prominent type that is spread through social media. Misinformation regarding reproductive health includes illegal abortion methods that often go unchecked and even tips on conceiving a male child, among other things. 

In order to combat this misinformation, the report encourages stricter regulations regarding health-related content on digital media, inculcating technology for health literacy and misinformation management in public health curricula and recommending tech platforms to work on algorithms that prioritise credible information and fact-checks. Doctors state that people affected by life-threatening diseases are particularly vulnerable to such misinformation, as they are desperate to seek options for treatment for themselves and their family members to have a chance at life. In a diverse society, with the lack of clear and credible information, limited access to or awareness about tools that cross-check content, and low digital literacy, people gravitate towards alternate sources of information which also fosters a sense of disengagement among the public overall. The diseases mentioned in the report, which are prone to misinformation, are life-altering and require attention from healthcare professionals. 

CyberPeace Outlook

Globally, there are cases of medically-unqualified social media influencers who disperse false/mis- information regarding various health matters. The topics covered are mostly associated with stigma and are still undergoing research. This gap allows for misinformation to be fostered. An example is misinformation regarding PCOS( Polycystic Ovary Syndrome) which is circulating online.

In the midst of all of this, YouTube has released a new feature that aligns with combating health misinformation, trying to bridge the gap between healthcare professionals and Indians who look for trustworthy health-related information online. The initiative includes a feature that allows doctors, nurses, and other healthcare professionals to sign up for a health information source license. This would help by labeling all their informative videos, as addressed- from a healthcare professional. Earlier, this feature was available only for health organisations including a health source information panel and health content shelves, but this step broadens the scope for verification of licenses of individual healthcare professionals. 

As digital literacy continues to grow, methods of seeking credible information, especially regarding sensitive topics such as health, require a combined effort on the part of all the stakeholders involved. We need a robust strategy for battling health-related misinformation online, including more awareness programmes and proactive participation from the consumers as well as medical professionals regarding such content.

References

1. https://timesofindia.indiatimes.com/india/misinformation-about-cancer-reproductive-health-is-widespread-in-india-impacting-medical-decisions-says-report/articleshow/115931612.cms
2. https://www.ndtv.com/india-news/cancer-misinformation-prevalent-in-india-trust-in-medicine-crucial-report-7165458
3. https://www.newindian.in/ai-driven-health-misinformation-poses-threat-to-indias-public-health-report/
4. https://www.etvbharat.com/en/!health/youtube-latest-initiative-combat-health-misinformation-india-enn24121002361
5. https://blog.google/intl/en-in/products/platforms/new-ways-for-registered-healthcare-professionals-in-india-to-reach-people-on-youtube/
6. https://www.bbc.com/news/articles/ckgz2p0999yo

Introduction

In today's digital economy, data is not only a business asset but also the fuel for innovation, decision-making, and consumer trust. However, the digitisation of services has made personal or sensitive data a top target for cybercriminals. The stakes are high: a data breach can cost millions of fines, cause damage to reputation and devastate the confidence of consumers. Therefore, regulatory compliance and data protection have become a strategic imperative.

From the General Data Protection Regulation (GDPR) in the EU to the Digital Personal Data Protection (DPDP) Act of India, various sector-specific regulations like HIPAA for healthcare in the US, companies are now subject to a web of data protection and compliance laws. The challenge is to balance compliance efforts with strong security, a balance that demands both policy restraint and technical resilience. This blog examines pivotal pillars, shifting trends and actionable best practices for dominating data protection and compliance in 2025 and beyond.

Why Data Protection and Compliance Matter More Than Ever

Data protection isn't just about keeping fines at bay, it's about preserving the relationship with customers, partners and regulators. A 2024 IBM report says the average data-breach cost has now exceeded USD 4.5 million, with regulatory fines constituting a large portion of the cost. In addition to economics, breaches tend to result in intellectual property loss, customer loss and long-term brand attenuation. Compliance ensures organisations remain within certain legislative necessities for collecting, holding, transferring and setting of personal and sensitive information. Failure to conformity can lead to serious penalties: under GDPR, fines could be up to 4% of the company's annual turnover or €20 million, whichever is higher. In regulated sectors like banking and healthcare, compliance breaches can also lead to the suspension of licenses.

Important Regulatory Frameworks Informing 2025

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1. GDPR and Its Global Ripple Effect

GDPR was enacted in 2018 and continues to have a ripple effect on privacy legislation worldwide. Its tenets of lawfulness, transparency, data minimisation and purpose limitation have been replicated in many jurisdictions such as Brazil's LGPD and South Korea's PIPA.

2. India's DPDP Act

The DPDP Act, 2023, gives high importance to consent-based processing of data, transparent notice rules and fiduciary responsibilities for data. With a penalty for default of up to INR 250 crore, it's amongst the most impactful laws for digital personal data protection.

3. Sectoral Regulations

• HIPAA for healthcare information in the US.
• PCI DSS for payment card security.
• DORA (Digital Operational Resilience Act) in the EU for financial organisations.
• These industry-specific models generate overlapping compliance responsibilities, making cross-enterprise compliance programs vital.

Key Pillars of a Sound Data Protection & Compliance Program

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1. Data Governance and Classification

Having insight into what data you have to store, where it is stored and who can have access to it is the keystone of compliance. Organisations need to have data classification policies in place to group information based on sensitivity and impose more rigorous controls on sensitive data.

2. Security Controls and Privacy by Design

Strong technical defences, encryption, multi-factor authentication, and intrusion detection are the initial defences. Privacy by design integrated in product development guarantees compliance is thought through from the initial stage, not added on afterwards.

3. Consent and Transparency

Contemporary data legislation highlights informed consent. This entails simple, non-technical privacy notices, detailed opt-in choices, and straightforward withdrawal options. Transparency produces trust and lessens legal danger.

4. Incident Response and Breach Notification

Most laws demand timely breach notifications, and GDPR insists on reporting within 72 hours. Having a documented incident response plan maintains legal deadlines and reduces harm.

5. Employee Training and Awareness

Human mistake is the top source of data breaches. Ongoing training in prevention of phishing, password management, basic cyber hygiene and compliance requirements is crucial.

Upcoming Trends in 2025

1.  AI-Powered Compliance Monitoring

Organisations are embracing AI-powered solutions to systematically monitor data flows, identify policy breaches and auto-create compliance reports. The solutions assist in closing the loop between IT security teams and compliance officers.

2. Cross-Border Data Transfer Mechanisms

With increasingly severe regulations, companies are spending more on secure cross-border data transfer frameworks like Standard Contractual Clauses (SCCs) and Binding Corporate Rules (BCRs).

3. Privacy-Enhancing Technologies (PETs)

Methods such as homomorphic encryption and differential privacy are picking up steam, enabling organisations to sift through datasets without revealing sensitive personal data.

4. ESG and Data Ethics

Data handling is increasingly becoming a part of Environmental, Social and Governance (ESG) reporting. Ethical utilisation of customer data, not just compliance, has become a reputational differentiator.

Challenges in Implementation

Despite having transparent frameworks, data protection plans encounter challenges like jurisdictions having competing needs, and global compliance is becoming expensive. The emerging technologies, such as generative AI, often bring privacy threats that haven’t been fully covered by legislation. Small and micro enterprises have neither the budget nor the skills to implement enterprise-level compliance programs. Qualifying these challenges often needs a risk-based strategy, allocations of resources to top areas of impact and automating the compliance chores wherever possible.

Best Practices for 2025 and Beyond

In 2025, regulatory compliance and data protection are no longer a precaution or a response to a breach but are strategic drivers of resilience and trust. As regulatory analysis rises, cyber threats evolve, and consumer expectations grow, administrations need to integrate compliance into the very fabric of their actions. By bringing governance and technology together, organisations can break free from a "checklist" mentality and instead adopt a proactive and risk-sensitive approach. Eventually, data protection is not just about not getting in trouble; it's about developing a kind that succeeds in the digital era.

References

1. GDPR – Official EU Regulation Page: https://gdpr.eu 
2. India’s DPDP Act Overview – MeitY: https://www.meity.gov.in/data-protection-framework 
3. HIPAA – US Department of Health & Human Services: https://www.hhs.gov/hipaa 
4. PCI DSS Standards: https://www.pcisecuritystandards.org 
5. IBM Cost of a Data Breach Report 2024: https://www.ibm.com/reports/data-breach 
6. OECD – Privacy Guidelines: https://www.oecd.org/sti/privacy-guidelines 

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Introduction

The Union Minister of Information and Broadcasting Ashwini Vaishnaw addressed the Press Council of India on the occasion of National Press Day regarding emergent concerns in the digital media and technology landscape. Union Minister of Information and Broadcasting Ashwini Vaishnaw has identified four major challenges facing news media in India, including fake news, algorithmic bias, artificial intelligence, and fair compensation. He emphasized the need for greater accountability and fairness from Big Tech to combat misinformation and protect democracy. Vaishnaw argued that platforms do not verify information posted online, leading to the spread of false and misleading information. He called on online platforms and Big Tech to combat misinformation and protect democracy.

Key Concerns Highlighted by Union Minister Ashwini Vaishnaw 

1. Misinformation: Due to India's unique sensitivities, digital platforms should adopt country-specific responsibilities and metrics. The Minister also questioned the safe harbour principle, which shields platforms from liability for user-generated content. 
2. Algorithmic Biases: The prioritisation of viral content, which is often divisive, by social media algorithms can have serious implications on societal peace. 
3. Impact of AI on intellectual Property: The training of AI on pre-existing datasets presents the ethical challenge of robbing original creators of their rights to their intellectual property
4. Fair compensation: Traditional news media is increasingly facing financial strain since news consumption is shifting rapidly to social media platforms, creating uneven compensation dynamics.

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Cyberpeace Insights 

1. Misinformation: Marked by routine upheavals and moral panics, Indian society is vulnerable to the severe impacts of fake news, including mob violence, political propaganda, health misinformation and more. Inspired by the EU's Digital Services Act, 2022, and other related legislation that addresses hate speech and misinformation, the Indian Minister has called for revisiting the safe harbour protection under Section 79 of the IT Act, 2000. However, any legislation on misinformation must strike a balance between protecting the fundamental rights to freedom of speech, and privacy while safeguarding citizens from its harmful effects.
2. Algorithmic Biases: Social media algorithms are designed to boost user engagement since this increases advertisement revenue. This leads to the creation of filter bubbles- exposure to personalized information online and echo chambers interaction with other users with the same opinions that align with their worldview. These phenomena induce radicalization of views, increase intolerance fuel polarization in public discourse, and trigger the spread of more misinformation. Tackling this requires algorithmic design changes such as disincentivizing sensationalism, content labelling, funding fact-checking networks, etc. to improve transparency. 
3. Impact of AI on Intellectual Property: AI models are trained on data that may contain copyrighted material. It can lead to a loss of revenue for primary content creators, while tech companies owning AI models may financially benefit disproportionately by re-rendering their original works. Large-scale uptake of AI models will significantly impact fields such as advertising, journalism, entertainment, etc by disrupting their market. Managing this requires a push for Ethical AI regulations and the protection of original content creators. 

Conclusion: Charting a Balanced Path

The socio-cultural and economic fabric of the Indian subcontinent is not only distinct from the rest of the world but has cross-cutting internal diversities, too. Its digital landscape stands at a crossroads as rapid global technological advancements present increasing opportunities and challenges. In light of growing incidents of misinformation on social media platforms, it is also crucial that regulators consider framing rules that encourage and mandate content verification mechanisms for online platforms, incentivizing them to adopt advanced AI-driven fact-checking tools and other relevant measures. Additionally, establishing public-private partnerships to monitor misinformation trends is crucial to rapidly debunking viral falsehoods. However ethical concerns and user privacy should be taken into consideration while taking such steps. Addressing misinformation requires a collaborative approach that balances platform accountability, technological innovation, and the protection of democratic values.

Sources

1. https://www.indiatoday.in/india/story/news-media-4-challenges-ashwini-vaishnaw-national-press-day-speech-big-tech-fake-news-algorithm-ai-2634737-2024-11-17
2. https://ec.europa.eu/commission/presscorner/detail/en/ip_24_881
3. https://www.legaldive.com/news/digital-services-act-dsa-eu-misinformation-law-propaganda-compliance-facebook-gdpr/691657/ 
4. https://www.fondationdescartes.org/en/2020/07/filter-bubbles-and-echo-chambers/ ‍
5. https://www.google.com/searchq=News+Media+Bargaining+Code&oq=News+Media+Bargaining+Code&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIICAYQABgWGB4yCAgHEAAYFhgeMggICBAAGBYYHjIICAkQABgWGB7SAQcyMjVqMGo3qAIIsAIB&sourceid=chrome&ie=UTF-8