#FactCheck: Old clip of Greenland tsunami depicts as tsunami in Japan

Introduction

As the 2024 Diwali festive season approaches, netizens eagerly embrace the spirit of celebration with online shopping, gifting, and searching for the best festive deals on online platforms. Historical web data from India shows that netizens' online activity spikes at this time as people shop online to upgrade their homes, buy unique presents for loved ones and look for services and products to make their celebrations more joyful.

However, with the increase in online transactions and digital interactions, cybercriminals take advantage of the festive rush by enticing users with fake schemes, fake coupons offering freebies, fake offers of discounted jewellery, counterfeit product sales, festival lotteries, fake lucky draws and charity appeals, malicious websites and more. Cybercrimes, especially phishing attempts, also spike in proportion to user activity and shopping trends at this time.

Hence, it becomes important for all netizens to stay alert, making sure their personal information and financial data is protected and ensure that they exercise due care and caution before clicking on any suspicious links or offers. Additionally, brands and platforms also must make strong cybersecurity a top priority to safeguard their customers and build trust.

Diwali Season and Phishing Attempts 

Last year's report from CloudSEK's research team noted an uptick in cyber threats during the Diwali period, where cybercriminals leveraged the festive mood to launch phishing, betting and crypto scams. The report revealed that phishing attempts target the e-commerce industries and seek to damage the image of reputable brands. An astounding 828 distinct domains devoted to phishing activities were found in the Facebook Ads Library by CloudSEK's investigators. The report also highlighted the use of typosquatting techniques to create phony-but-plausible domains that trick users into believing they are legitimate websites, by exploiting common typing errors or misspellings of popular domain names. As fraudsters are increasingly misusing AI and deepfake technologies to their advantage, we expect even more of these dangers to surface this year over the festive season.

CyberPeace Advisory

It is important that netizens exercise caution, especially during the festive period and follow cyber safety practices to avoid cybercrimes and phishing attempts. Some of the cyber hygiene best practices suggested by CyberPeace are as follows:

• Netizens must verify the sender’s email, address, and domain with the official site for the brand/ entity the sender claims to be affiliated with. 
• Netizens must avoid clicking links received through email, messages or shared on social media and consider visiting the official website directly. 
• Beware of urgent, time-sensitive offers pressuring immediate action. 
• Spot phishing signs like spelling errors and suspicious URLs to avoid typosquatting tactics used by cybercriminals.
• Netizens must enable two-factor authentication (2FA) for an additional layer of security.
• Have authenticated antivirus software and malware detection software installed on your devices. 
• Be wary of unsolicited festive deals, gifts and offers. 
• Stay informed on common tactics used by cybercriminals to launch phishing attacks and recognise the red flags of any phishing attempts.
• To report cybercrimes, file a complaint at cybercrime.gov.in or helpline number 1930. You can also seek assistance from the CyberPeace helpline at +91 9570000066.

References

1. https://www.outlookmoney.com/plan/financial-plan/this-diwali-beware-of-these-financial-scams
2. https://www.businesstoday.in/technology/news/story/diwali-and-pooja-domains-being-exploited-by-online-scams-see-tips-to-help-you-stay-safe-405323-2023-11-10
3. https://www.abplive.com/states/bihar/bihar-crime-news-15-cyber-fraud-arrested-in-nawada-before-diwali-2024-ann-2805088
4. https://economictimes.indiatimes.com/tech/technology/phishing-you-a-happy-diwali-ai-advancements-pave-way-for-cybercriminals/articleshow/113966675.cms?from=mdr

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The more ease and dependency the internet slithers into our lives, the more obscure parasites linger on with it, menacing our privacy and data. Among these digital parasites, cyber espionage, hacking, and ransom have never failed to grab the headlines. These hostilities carried out by cyber criminals, corporate juggernauts and several state and non-state actors lend them unlimited access to the customers’ data damaging the digital fabric and wellbeing of netizens. 

As technology continues to evolve, so does the need for robust safety measures. To tackle these emerging challenges, Korea based Samsung Electronics has introduced a cutting-edge security tool called Auto Blocker.  Introduced in the One UI 6 Update, Auto Blocker boasts an array of additional security features, granting users the ability to customize their device's security as per their requirements Also known as ‘advanced sandbox’ or ‘Virtual Quarantine’. Sandboxing is a safety measure for separating running programs to prevent spread of digital vulnerabilities. It prohibits automatic execution of malicious code embedded in images. This shield now extends to third-party apps like WhatsApp and Facebook messenger, providing better resilience against cyber-attacks in all Samsung devices.  

Matter of Choice 

Dr. Seungwon Shin, EVP & Head of Security Team, Mobile eXperience Business at Samsung Electronics, emphasizes the significance of user safety. He stated “At Samsung, we constantly strive to keep our users safe from security attacks, and with the introduction of Auto Blocker, users can continue to enjoy the benefits of our open ecosystem, knowing that their mobile experience is secured.” 

Auto Blocker is a matter of choice. It's not a cookie cutter solution; instead, its USP is the ability to customize security measures of your device. The Auto Blocker can be accessed through device’s setting, and is activated via toggle. 

Your personal Digital Armor 

One of Auto Blocker's salient features is its ability to prevent bloatware (unnecessary apps) from installing in the devices from unknown sources which is called sideloading. While sideloading provides greater scope of control and better customization, it also exposes users to potential threats, such as malicious file downloads. The proactive approach of Auto Blocker disables sideloading by default.  Auto Blocker serves as an extra line of defense, especially against gruesome social engineering attacks such as voice Phishing (Vhishing).  The app has an essential tool called ‘Message Guard’, engineered to combat Zero Click attacks. These complicated attacks are executed when a message containing an image is viewed. 

The Auto Blocker also offers a wide variety of new controls to enhance device’s safety, including security scans to detect malwares. Additionally, Auto Blocker prevents the installation of malwares via USB cable. This ensures the device's security even when someone gains physical access to it, such as when the device is being charged in a public place.

Raising the Bar for Cyber Security

Auto Blocker testifies Samsung's unwavering commitment to the safety and privacy of its users. It acts an essential part of Samsung's security suite and privacy innovations, improving overall mobile experience within the Galaxy’s ecosystem. It provides a safer mobile experience while allowing user superior control over their device's protection. In comparison. Apple offers a more standardized approach to privacy and security with emphasis on user friendly design and closed ecosystem. Samsung disables sideloading to combat threats, while Apple is more flexible in this regard on macOS.

In this dynamic digital space, the Auto Blocker offers a tool to maintain cyber peace and resilience. It protects from a broad spectrum of digital hostilities while allowing us to embrace the new digital ecosystem crafted by Galaxy. It's a security feature that puts you in control, allowing you to determine how you fortify your digital fort to safeguard your device against digital specters like zero clicks, voice phishing (Vishing) and malware downloads 

Samsung’s new product emerges as impenetrable armor shielding users against cyber hostilities. With its new customizable security feature with Galaxy Ecosystem, it allows users to exercise greater control over their digital space, promoting more secure and peaceful cyberspace. 

Reference:

HT News Desk. (2023, November 1). Samsung unveils new Auto Blocker feature to protect devices. How does it work? Hindustan Times. https://www.hindustantimes.com/technology/samsung-unveils-new auto-blocker-feature to-protect-devices-how-does-it-work 101698805574773.html

A report by MarketsandMarkets in 2024 showed that the global AI market size is estimated to grow from USD 214.6 billion in 2024 to USD 1,339.1 billion in 2030, at a CAGR of 35.7%. AI has become an enabler of productivity and innovation. A Forbes Advisor survey conducted in 2023 reported that 56% of businesses use AI to optimise their operations and drive efficiency. Further, 51% use AI for cybersecurity and fraud management, 47% employ AI-powered digital assistants to enhance productivity and 46% use AI to manage customer relationships.

AI has revolutionised business functions. According to a Forbes survey, 40% of businesses rely on AI for inventory management, 35% harness AI for content production and optimisation and 33% deploy AI-driven product recommendation systems for enhanced customer engagement.  This blog addresses the opportunities and challenges posed by integrating AI into operational efficiency.

Artificial Intelligence and its resultant Operational Efficiency

AI has exemplary optimisation or efficiency capabilities and is widely used to do repetitive tasks. These tasks include payroll processing, data entry, inventory management, patient registration, invoicing, claims processing, and others. AI use has been incorporated into such tasks as it can uncover complex patterns using NLP, machine learning, and deep learning beyond human capabilities. It has also shown promise in improving the decision-making process for businesses in time-critical, high-pressure situations. 

AI-driven efficiency is visible in industries such as the manufacturing industry for predictive maintenance, in the healthcare industry for streamlining diagnostics and in logistics for route optimisation. Some of the most common real-world examples of AI increasing operational efficiency are self-driving cars (Tesla), facial recognition (Apple Face ID), language translation (Google Translate), and medical diagnosis (IBM Watson Health)

Harnessing AI has advantages as it helps optimise the supply chain, extend product life cycles, and ultimately conserve resources and cut operational costs. 

Policy Implications for AI Deployment 

Some of the policy implications for development for AI deployment are as follows:

1. Develop clear and adaptable regulatory frameworks for the ongoing and future developments in AI. The frameworks need to ensure that innovation is not hindered while managing the potential risks. 
2. As AI systems rely on high-quality data that is accessible and interoperable to function effectively and without proper data governance, these systems may produce results that are biased, inaccurate and unreliable. Therefore, it is necessary to ensure data privacy as it is essential to maintain trust and prevent harm to individuals and organisations.
3. Policy developers need to focus on creating policies that upskill the workforce which complements AI development and therefore job displacement. 
4. To ensure cross-border applicability and efficiency of standardising AI policies, the policy-makers need to ensure that international cooperation is achieved when developing the policies.

Addressing Challenges and Risks 

Some of the main challenges that emerge with the development of AI are algorithmic bias, cybersecurity threats and the dependence on exclusive AI solutions or where the company retains exclusive control over the source codes. Some policy approaches that can be taken to mitigate these challenges are:

1. Having a robust accountability mechanism. 
2. Establishing identity and access management policies that have technical controls like authentication and authorisation mechanisms. 
3. Ensure that the learning data that AI systems use follows ethical considerations such as data privacy, fairness in decision-making, transparency, and the interpretability of AI models.

Conclusion 

AI can contribute and provide opportunities to drive operational efficiency in businesses. It can be an optimiser for productivity and costs and foster innovation for different industries. But this power of AI comes with its own considerations and therefore, it must be balanced with proactive policies that address the challenges that emerge such as the need for data governance, algorithmic bias and risks associated with cybersecurity. A solution to overcome these challenges is establishing an adaptable regulatory framework, fostering workforce upskilling and promoting international collaborations. As businesses integrate AI into core functions, it becomes necessary to leverage its potential while safeguarding fairness, transparency, and trust. AI is not just an efficiency tool, it has become a stimulant for organisations operating in a rapidly evolving digital world.

References

• https://indianexpress.com/article/technology/artificial-intelligence/ai-indian-businesses-long-term-gain-operational-efficiency-9717072/ 
• https://www.marketsandmarkets.com/Market-Reports/artificial-intelligence-market-74851580.html
• https://www.forbes.com/councils/forbestechcouncil/2024/08/06/smart-automation-ais-impact-on-operational-efficiency/ 
• https://www.processexcellencenetwork.com/ai/articles/ai-operational-excellence 
• https://www.leewayhertz.com/ai-for-operational-efficiency/ 
• https://www.forbes.com/councils/forbestechcouncil/2024/11/04/bringing-ai-to-the-enterprise-challenges-and-considerations/  

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