#FactCheck - Viral Clip and Newspaper Article Claiming 18% GST on 'Good Morning' Messages Debunked
Executive Summary
A recent viral message on social media such as X and Facebook, claims that the Indian Government will start charging an 18% GST on "good morning" texts from April 1, 2024. This news is misinformation. The message includes a newspaper clipping and a video that was actually part of a fake news report from 2018. The newspaper article from Navbharat Times, published on March 2, 2018, was clearly intended as a joke. In addition to this, we also found a video of ABP News, originally aired on March 20, 2018, was part of a fact-checking segment that debunked the rumor of a GST on greetings.

Claims:
The claim circulating online suggests that the Government will start applying a 18% of GST on all "Good Morning" texts sent through mobile phones from 1st of April, this year. This tax would be added to the monthly mobile bills.




Fact Check:
When we received the news, we first did some relevant keyword searches regarding the news. We found a Facebook Video by ABP News titled Viral Sach: ‘Govt to impose 18% GST on sending good morning messages on WhatsApp?’


We have watched the full video and found out that the News is 6 years old. The Research Wing of CyberPeace Foundation also found the full version of the widely shared ABP News clip on its website, dated March 20, 2018. The video showed a newspaper clipping from Navbharat Times, published on March 2, 2018, which had a humorous article with the saying "Bura na mano, Holi hain." The recent viral image is a cutout image from ABP News that dates back to the year 2018.
Hence, the recent image that is spreading widely is Fake and Misleading.
Conclusion:
The viral message claiming that the government will impose GST (Goods and Services Tax) on "Good morning" messages is completely fake. The newspaper clipping used in the message is from an old comic article published by Navbharat Times, while the clip and image from ABP News have been taken out of context to spread false information.
Claim: India will introduce a Goods and Services Tax (GST) of 18% on all "good morning" messages sent through mobile phones from April 1, 2024.
Claimed on: Facebook, X
Fact Check: Fake, made as Comic article by Navbharat Times on 2 March 2018
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Introduction
Considering the development of technology, Voice cloning schemes are one such issue that has recently come to light. Scammers are moving forward with AI, and their methods and plans for deceiving and scamming people have also altered. Deepfake technology creates realistic imitations of a person’s voice that can be used to conduct fraud, dupe a person into giving up crucial information, or even impersonate a person for illegal purposes. We will look at the dangers and risks associated with AI voice cloning frauds, how scammers operate and how one might protect themselves from one.
What is Deepfake?
Artificial intelligence (AI), known as “deepfake,” can produce fake or altered audio, video, and film that pass for the real thing. The words “deep learning” and “fake” are combined to get the name “deep fake”. Deepfake technology creates content with a realistic appearance or sound by analysing and synthesising diverse volumes of data using machine learning algorithms. Con artists employ technology to portray someone doing something that has never been in audio or visual form. The best example is the American President, who used deep voice impersonation technology. Deep voice impersonation technology can be used maliciously, such as in deep voice fraud or disseminating false information. As a result, there is growing concerned about the potential influence of deep fake technology on society and the need for effective tools to detect and mitigate the hazards it may provide.
What exactly are deepfake voice scams?
Artificial intelligence (AI) is sometimes utilised in deepfake speech frauds to create synthetic audio recordings that seem like real people. Con artists can impersonate someone else over the phone and pressure their victims into providing personal information or paying money by using contemporary technology. A con artist may pose as a bank employee, a government official, or a friend or relative by utilising a deep false voice. It aims to earn the victim’s trust and raise the likelihood that they will fall for the hoax by conveying a false sense of familiarity and urgency. Deep fake speech frauds are increasing in frequency as deep fake technology becomes more widely available, more sophisticated, and harder to detect. In order to avoid becoming a victim of such fraud, it is necessary to be aware of the risks and take appropriate measures.
Why do cybercriminals use AI voice deep fake?
In order to mislead users into providing private information, money, or system access, cybercriminals utilise artificial intelligence (AI) speech-deep spoofing technology to claim to be people or entities. Using AI voice-deep fake technology, cybercriminals can create audio recordings that mimic real people or entities, such as CEOs, government officials, or bank employees, and use them to trick victims into taking activities that are advantageous to the criminals. This can involve asking victims for money, disclosing login credentials, or revealing sensitive information. In phishing assaults, where fraudsters create audio recordings that impersonate genuine messages from organisations or people that victims trust, deepfake AI voice technology can also be employed. These audio recordings can trick people into downloading malware, clicking on dangerous links, or giving out personal information. Additionally, false audio evidence can be produced using AI voice-deep fake technology to support false claims or accusations. This is particularly risky regarding legal processes because falsified audio evidence may lead to wrongful convictions or acquittals. Artificial intelligence voice deep fake technology gives con artists a potent tool for tricking and controlling victims. Every organisation and the general population must be informed of this technology’s risk and adopt the appropriate safety measures.
How to spot voice deepfake and avoid them?
Deep fake technology has made it simpler for con artists to edit audio recordings and create phoney voices that exactly mimic real people. As a result, a brand-new scam called the “deep fake voice scam” has surfaced. In order to trick the victim into handing over money or private information, the con artist assumes another person’s identity and uses a fake voice. What are some ways to protect oneself from deepfake voice scams? Here are some guidelines to help you spot them and keep away from them:
- Steer clear of telemarketing calls
- One of the most common tactics used by deep fake voice con artists, who pretend to be bank personnel or government officials, is making unsolicited phone calls.
- Listen closely to the voice
- Anyone who phones you pretending to be someone else should pay special attention to their voice. Are there any peculiar pauses or inflexions in their speech? Something that doesn’t seem right can be a deep voice fraud.
- Verify the caller’s identity
- It’s crucial to verify the caller’s identity in order to avoid falling for a deep false voice scam. You might ask for their name, job title, and employer when in doubt. You can then do some research to be sure they are who they say they are.
- Never divulge confidential information
- No matter who calls, never give out personal information like your Aadhar, bank account information, or passwords over the phone. Any legitimate companies or organisations will never request personal or financial information over the phone; if they do, it’s a warning sign that they’re a scammer.
- Report any suspicious activities
- Inform the appropriate authorities if you think you’ve fallen victim to a deep voice fraud. This may include your bank, credit card company, local police station, or the nearest cyber cell. By reporting the fraud, you could prevent others from being a victim.
Conclusion
In conclusion, the field of AI voice deep fake technology is fast expanding and has huge potential for beneficial and detrimental effects. While deep fake voice technology has the potential to be used for good, such as improving speech recognition systems or making voice assistants sound more realistic, it may also be used for evil, such as deep fake voice frauds and impersonation to fabricate stories. Users must be aware of the hazard and take the necessary precautions to protect themselves as AI voice deep fake technology develops, making it harder to detect and prevent deep fake schemes. Additionally, it is necessary to conduct ongoing research and develop efficient techniques to identify and control the risks related to this technology. We must deploy AI appropriately and ethically to ensure that AI voice-deep fake technology benefits society rather than harming or deceiving it.
Reference
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Introduction
Bumble’s launch of its ‘Opening Move’ feature has sparked a new narrative on safety and privacy within the digital dating sphere and has garnered mixed reactions from users. It was launched against the backdrop of women stating that the ‘message first’ policy of Bumble was proving to be tedious. Addressing the large-scale review, Bumble launched its ‘Opening Move’ feature, whereby users can either craft or select from pre-set questions which potential matches may choose to answer to start the conversation at first glance. These questions are a segue into meaningful and insightful conversation from the get-go and overstep the traditional effort to start engaging chats between matched users. This feature is an optional feature that users may enable and as such does not prevent a user from exercising the autonomy previously in place.
Innovative Approach to Conversation Starters
Many users consider this feature as innovative; not only does it act as a catalyst for fluid conversation but also cultivates insightful dialogue, fostering meaningful interactions that are devoid of the constraint of superficial small talk. The ‘Opening Moves’ feature may also be aligned with unique scientific research indicating that individuals form their initial attractions within 3-seconds of intimate interaction, thereby proving to be a catalyst to the decision-making process of an individual in the attraction time frame.
Organizational Benefits and Data Insights
From an organisational standpoint, the feature is a unique solution towards localisation challenges faced by apps; the option of writing a personalised ‘Opening Move’ implies setting prompts that are culturally relevant and appropriate in a specific area. Moreover, it is anticipated that Bumble may enhance and improve user experience within the platform through data analysis. Data from responses to an ‘Opening Move’ may provide valuable insights into user preferences and patterns by analysing which pre-set prompts garner more responses over others and how often is a user-written ‘Opening Move’ successful in obtaining a response in comparison with Bumble’s pre-set prompts. A quick glance at Bumble’s privacy policy[1] shows that data storing and transferring of chats between users are not shared with third parties, further safeguarding personal privacy. However, Bumble does use the chat data for its own internal purposes after removing personally identifiable information from chats. The manner of such review and removal of data has not been specified, which may raise challenges depending upon whether the reviewer is a human or an algorithm.
However, some users perceive the feature as counterproductive to the company’s principle of ‘women make the first move’. While Bumble aims to market the feature as a neutral ground for matched users based on the exercise of choice, users see it as a step back into the heteronormative gender expectations that most dating apps conform to, putting the onus of the ‘first move’ on men. Many male users have complained that the feature acts as a catalyst for men to opt out of the dating app and would most likely refrain from interacting with profiles enabled with the ‘Opening Move’ feature, since the pressure to answer in a creative manner is disproportionate with the likelihood their response actually being entertained.[2] Coupled with the female users terming the original protocol as ‘too much effort’, the preset questions of the ‘Opening Move’ feature may actively invite users to categorise potential matches according to arbitrary questions that undermine real-life experiences, perspectives and backgrounds of each individual.[3]
Additionally, complications are likely to arise when a notorious user sets a question that indirectly gleans personal or sensitive, identifiable information. The individual responding may be bullied or be subjected to hateful slurs when they respond to such carefully crafted conversation prompts.
Safety and Privacy Concerns
On the corollary, the appearance of choice may translate into more challenges for women on the platform. The feature may spark an increase in the number of unsolicited, undesirable messages and images from a potential match. The most vulnerable groups at present remain individuals who identify as females and other sexual minorities.[4] At present, there appears to be no mechanism in place to proactively monitor the content of responses, relying instead on user reporting. This approach may prove to be impractical given the potential volume of objectionable messages, necessitating a more efficient solution to address this issue. It is to be noted that in spite of a user reporting, the current redressal systems of online platforms remain lax, largely inadequate and demonstrate ineffectiveness in addressing user concerns or grievances. This lack of proactiveness is violative of the right to redressal provided under the Digital Personal Data Protection Act, 2023. It is thought that the feature may actually take away user autonomy that Bumble originally aimed to grant since Individuals who identify as introverted, shy, soft-spoken, or non-assertive may refrain from reporting harassing messages altogether, potentially due to discomfort or reluctance to engage in confrontation. Resultantly, it is anticipated that there would be a sharp uptake in cases pertaining to cyberbullying, harassment and hate speech (especially vulgar communications) towards both the user and the potential match.
From an Indian legal perspective, dating apps have to adhere to the Information Technology Act, 2000 [5], the Information Technology (Intermediary and Digital Media Ethics) Rules 2021 [6] and the Digital Personal Data Protection Act, 2023, that regulates a person’s digital privacy and set standards on the kind of content an intermediary may host. An obligation is cast upon an intermediary to uprise its users on what content is not allowed on its platform in addition to mandating intimation of the user’s digital rights. The lack of automated checks, as mentioned above, is likely to make Bumble non-compliant with the ethical guidelines.
The optional nature of the ‘Opening Move’ grants users some autonomy. However, some technical updates may enhance the user experience of this feature. Technologies like AI are an effective aid in behavioural and predictive analysis. An upgraded ‘matching’ algorithm can analyse the number of un-matches a profile receives, thereby identifying and flagging a profile having multiple lapsed matches. Additionally, the design interface of the application bearing a filter option to filter out flagged profiles would enable a user to be cautious while navigating through the matches. Another possible method of weeding out notorious profiles is by deploying a peer-review system of profiles whereby a user has a singular check-box that enables them to flag a profile. Such a checkbox would ideally be devoid of any option for writing personal comments and would bear a check box stating whether the profile is most or least likely to bully/harass. This would ensure that a binary, precise response is recorded and any coloured remarks are avoided. [7]
Governance and Monitoring Mechanisms
From a governance point of view, a monitoring mechanism on the manner of crafting questions is critical. Systems should be designed to detect certain words/sentences and a specific manner of framing sentences to disallow questions contrary to the national legal framework. An onscreen notification having instructions on generally acceptable manner of conversations as a reminder to users to maintain cyber hygiene while conversing is also proposed as a mandated requirement for platforms. The notification/notice may also include guidelines on what information is safe to share in order to safeguard user privacy. Lastly, a revised privacy policy should establish the legal basis for processing responses to ‘Opening Moves’, thereby bringing it in compliance with national legislations such as the Digital Personal Data Protection Act, 2023.
Conclusion
Bumble's 'Opening Move' feature marks the company’s ‘statement’ step to address user concerns regarding initiating conversations on the platform. While it has been praised for fostering more meaningful interactions, it also raises not only ethical concerns but also concerns over user safety. While the 'Opening Move' feature can potentially enhance user experience, its success is largely dependent on Bumble's ability to effectively navigate the complex issues associated with this feature. A more robust monitoring mechanism that utilises newer technology is critical to address user concerns and to ensure compliance with national laws on data privacy.
Endnotes:
- [1] Bumble’s privacy policy https://bumble.com/en-us/privacy
- [2] Discussion thread, r/bumble, Reddit https://www.reddit.com/r/Bumble/comments/1cgrs0d/women_on_bumble_no_longer_have_to_make_the_first/?share_id=idm6DK7e0lgkD7ZQ2TiTq&utm_content=2&utm_medium=ios_app&utm_name=ioscss&utm_source=share&utm_term=1&rdt=65068
- [3] Mcrea-Hedley, Olivia, “Love on the Apps: When did Dating Become so Political?”, 8 February 2024 https://www.service95.com/the-politics-of-dating-apps/
- [4] Gewirtz-Meydan, A., Volman-Pampanel, D., Opuda, E., & Tarshish, N. (2024). ‘Dating Apps: A New Emerging Platform for Sexual Harassment? A Scoping Review. Trauma, Violence, & Abuse, 25(1), 752-763. https://doi.org/10.1177/15248380231162969
- [5] Information Technology Act, 2000 https://www.indiacode.nic.in/bitstream/123456789/13116/1/it_act_2000_updated.pdf
- [6] Information Technology (Intermediary Guidelines and Digital Media Ethics) Rules 2021 https://www.meity.gov.in/writereaddata/files/Information%20Technology%20%28Intermediary%20Guidelines%20and%20Digital%20Media%20Ethics%20Code%29%20Rules%2C%202021%20%28updated%2006.04.2023%29-.pdf
- [7] Date Confidently: Engaging Features in a Dating App (Use Cases), Consaguous, 10 July 2023 https://www.consagous.co/blog/date-confidently-engaging-features-in-a-dating-app-use-cases
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Executive Summary
As Tamil Nadu voted in the 2026 Assembly elections, with 84.69 percent polling recorded on April 23, a purported cover page of Frontline magazine began circulating on social media. The viral image featured a massive rally crowd of South Indian actor and Tamilaga Vetri Kazhagam (TVK) chief Joseph Vijay, claiming that a “Vijay Wave” had emerged in the state. The alleged cover also stated that Tamil Nadu was witnessing a new political force after five decades, one that had challenged the dominance of Dravida Munnetra Kazhagam (DMK) and All India Anna Dravida Munnetra Kazhagam (AIADMK).
However, research by the CyberPeace Research Wing found that the viral cover page is fake. Frontline magazine has not published any such edition, and its latest issue is related to health.
Claim:
X user “Dr. Ravishankar Sadasivam” shared the viral image on April 22, 2026, claiming the “wave is real” and suggesting that Vijay could emerge as a top contender in a three-cornered contest. The post further claimed that after MGR, Vijay was drawing the largest spontaneous crowds in Tamil Nadu politics.

Fact Check:
To verify the claim, relevant keyword searches were conducted online. During the research, a clarification post from Frontline magazine’s official X account, shared on April 22, 2026, was found. In the post, the publication clearly stated that the viral cover page was fake and had not been published by the magazine. It further said that the fabricated cover was being circulated online by supporters of TVK.

A review of the official Frontline website also found no edition carrying such a cover page.

Additionally, the viral image was analyzed using the AI detection tool Hive Moderation, which rated it as 92 percent likely to be AI-generated.

Conclusion:
The claim that Frontline magazine published a cover story on a “Vijay Wave” during the Tamil Nadu Assembly elections is false. The viral cover page is fake and is being circulated online to mislead people.