Endorsements Know-hows!
Introduction
Social media is the new platform for free speech and expressing one’s opinions. The latest news breaks out on social media and is often used by political parties to propagate their parties during the elections. Hashtag (#)is the new weapon, a powerful hashtag that goes a long way in making an impact in society that so at a global level. Various hashtags have gained popularity in the last years, such as – #blacklivesmatter, #metoo, #pride, #cybersecurity, and many more, which were influential in spreading awareness among the people regarding various social issues and taboos, which then were removed from multiple cultures. Social media is strengthened by social media influencers who are famous personalities with a massive following as they create regular content that the users consume and share with their friends. Social media is all about the message and its speed, and hence issues like misinformation and disinformation are widespread on nearly all social media platforms, so the influencers play a keen role in making sure the content on social media is in compliance with its community and privacy guidelines.
The Know-How
The Department of Consumer Affairs under the Ministry of Consumer Affairs, Food and Public Distribution released a guide, ‘Endorsements Know-hows!’ for celebrities, influencers, and virtual influencers on social media platforms, The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines. Advertisements are no longer limited to traditional media like print, television, or radio, with the increasing reach of digital platforms and social media, such as Facebook, Twitter, and Instagram, there has been a rise in the influence of virtual influencers, celebrities, and social media influencers. This has led to an increased risk of consumers being misled by advertisements and unfair trade practices by these individuals on social media platforms. Endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” or “paid promotion” can be used. They should not endorse any product or service and service in which they have done due diligence or that they have not personally used or experienced. The Act established guidelines for protecting consumers from unfair trade practices and misleading advertisements. The Department of Consumer Affairs published Guidelines for prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, on 9th June 2022. These guidelines outline the criteria for valid advertisements and the responsibilities of manufacturers, service providers, advertisers, and advertising agencies. These guidelines also touched upon celebrities and endorsers. It states that misleading advertisements in any form, format, or medium are prohibited by law.
The guidelines apply to social media influencers as well as virtual avatars promoting products and services online. The disclosures should be easy to notice in post descriptions, where you can usually find hashtags or links. It should also be prominent enough to be noticeable in the content,
Changes Expected
The new guidelines will bring about uniformity in social media content in respect of privacy and the opinions of different people. The primary issue being addressed is misinformation, which was at its peak during the Covid-19 pandemic and impacted millions of people worldwide. The aspect of digital literacy and digital etiquette is a fundamental art of social media ethics, and hence social media influencers and celebrities can go a long way in spreading awareness about the same among common people and regular social media users. The increasing threats of cybercrimes and various exploitations over cyberspace can be eradicated with the help of efficient awareness and education among the youth and the vulnerable population, and the influencers can easily do the same, so its time that the influencers understand their responsibility of leading the masses online and create a healthy secure cyber ecosystem. Failing to follow the guidelines will make social media influencers liable for a fine of up to Rs 10 lakh. In the case of repeated offenders, the penalty can go up to Rs 50 lakh.
Conclusion
The size of the social media influencer market in India in 2022 was $157 million. It could reach as much as $345 million by 2025. Indian advertising industry’s self-regulatory body Advertising Standards Council of India (ASCI), shared that Influencer violations comprise almost 30% of ads taken up by ASCI, hence this legal backing for disclosure requirements is a welcome step. The Ministry of Consumer Affairs had been in touch with ASCI to review the various global guidelines on influencers. The social media guidelines from Clairfirnia and San Fransisco share the same basis, and hence guidelines inspired by different countries will allow the user and the influencer to understand the global perspective and work towards securing the bigger picture. As we know that cyberspace has no geographical boundaries and limitations; hence now is the time to think beyond conventional borders and start contributing towards securing and safeguarding global cyberspace.
Related Blogs
Introduction
In the age of social media, the news can spread like wildfire. A recent viral claim contained that police have started a nationwide scheme of free travel service for women at night. It stated that any woman who is alone and cannot find a vehicle to go home between 10 PM and 06 AM can contact the provided numbers and request a free vehicle. The viral message further contained the request to share and forward this information to everyone to get the women to know about the free vehicle service offered by police at night. However, upon fact check the claim was found to be misleading.
Social Impact of Misleading Information
The fact that such misleading information gets viral at a fast speed is because of its ability to impact and influence people through emotional resonance. Especially during a time when women's safety is a topic discussed in media sensationalism due to recently highlighted rape or sexual violence incidents, such fake viral claims often spark widespread public concern, causing emotional resonance to people and they unknowingly share or forward such messages in the spike of emotional and sensational appeal contained in such messages. The emotional nature of these viral texts often overrides scepticism, leading to immediate sharing without verification.
Such nature of viral messages often tends to bring people to protest, raise awareness and create support networks, but in spite of emotional resonance people get targeted by misinformation and become the unintended superspreaders of fake news fueled by emotional and social media-driven reactions. Women’s safety in society is a sensitive topic and when people discover such viral claims to be misleading and fake, it often hurts the sentiments of society leading to significant social impacts, including distrust in social media, unnecessary panic and confusion.
CyberPeace Policy Vertical Advisory for Social Media Users
- Think before Sharing: All netizens must practice caution while sharing anything and double-check its authenticity before sharing/forwarding or reposting it on your social media stories.
- Don't be unintended superspreaders of Misinformation: Misinformation with emotional resonance and widespread sharing by netizens can lead to them becoming "superspreaders of misinformation" and making it viral quickly. Hence you must avoid such unintended consequences by following the best practices of being vigilant and informed by reliable sources.
- Exercise vigilance and scepticism: It is important that netizens exercise vigilance and they build cognitive abilities to recognise the red flags of misleading information. You can do so by following the official communication channels, looking for any discrepancy in the content of susceptible information and double-checking its authenticity before sharing it with anyone.
- Verify the information from official sources: Follow the official communication channels of concerned authorities for any kind of information, circulars, notifications etc. In case of finding any piece of information to be susceptible or misleading, intimate it to the relevant authority and the fact-checking organizations.
- Stay in touch with expert organizations: Cybersecurity experts and civil society organisations possess the unique blend of large-scale impact potential and technical expertise. Netizens can stay updated about recent developments in the tech-policy sphere and learn about internet best practices, and measures to counter misinformation through methods such as prebunking, debunking and more.
Connect with CyberPeace
As an expert organisation, we have the ability to educate and empower huge numbers, along with the skills and policy acumen needed to be able to not just make people aware of the problem but also teach them how to solve it for themselves. At CyberPeace we regularly produce fact-check reports, blogs & advisories, and insights on prebunking & debunking measures and capacity-building programs with the aim of empowering netizens at the heart of our initiatives. CyberPeace has established the largest network of CyberPeace Corps volunteers globally. These volunteers play a crucial role in assisting victims, raising awareness, and promoting proactive measures.
References:
Introduction
In a world teeming with digital complexities, where information wends through networks with the speed and unpredictability of quicksilver, companies find themselves grappling with the paradox of our epoch: the vast potential of artificial intelligence (AI) juxtaposed with glaring vulnerabilities in data security. It's a terrain fraught with risks, but in the intricacies of this digital age emerges a profound alchemy—the application of AI itself to transmute vulnerable data into a repository as secure and invaluable as gold.
The deployment of AI technologies comes with its own set of challenges, chief among them being concerns about the integrity and safety of data—the precious metal of the information economy. Companies cannot afford to remain idle as the onslaught of cyber threats threatens to fray the fabric of their digital endeavours. Instead, they are rallying, invoking the near-miraculous capabilities of AI to transform the very nature of cybersecurity, crafting an armour of untold resilience by empowering the hunter to become the hunted.
The AI’s Untapped Potential
Industries spanning the globe, varied in their scopes and scales, recognize AI's potential to hone their processes and augment decision-making capabilities. Within this dynamic lies a fertile ground for AI-powered security technologies to flourish, serving not merely as auxiliary tools but as essential components of contemporary business infrastructure. Dynamic solutions, such as anomaly detection mechanisms, highlight the subtle and not-so-subtle deviances in application behaviour, shedding light on potential points of failure or provoking points of intrusion, turning what was once a prelude to chaos into a symphony of preemptive intelligence.
In the era of advanced digital security, AI, exemplified by Dynatrace, stands as the pinnacle, swiftly navigating complex data webs to fortify against cyber threats. These digital fortresses, armed with cutting-edge AI, ensure uninterrupted insights and operational stability, safeguarding the integrity of data in the face of relentless cyber challenges.
India’s AI Stride
India, a burgeoning hub of technology and innovation, evidences AI's transformative powers within its burgeoning intelligent automation market. Driven by the voracious adoption of groundbreaking technological paradigms such as machine learning (ML), natural language processing (NLP), and Automated Workflow Management (AWM), sectors as disparate as banking, finance, e-commerce, healthcare, and manufacturing are swept up in an investment maelstrom. This is further bolstered by the Indian government’s supportive policies like 'Make in India' and 'Digital India'—bold initiatives underpinning the accelerating trajectory of intelligent automation in this South Asian powerhouse.
Consider the velocity at which the digital universe expands: IDC posits that the 5 billion internet denizens, along with the nearly 54 billion smart devices they use, generate about 3.4 petabytes of data each second. The implications for enterprise IT teams, caught in a fierce vice of incoming cyber threats, are profound. AI's emergence as the bulwark against such threats provides the assurance they desperately seek to maintain the seamless operation of critical business services.
The AI integration
The list of industries touched by the chilling specter of cyber threats is as extensive as it is indiscriminate. We've seen international hotel chains ensnared by nefarious digital campaigns, financial institutions laid low by unseen adversaries, Fortune 100 retailers succumbing to cunning scams, air traffic controls disrupted, and government systems intruded upon and compromised. Cyber threats stem from a tangled web of origins—be it an innocent insider's blunder, a cybercriminal's scheme, the rancor of hacktivists, or the cold calculation of state-sponsored espionage. The damage dealt by data breaches and security failures can be monumental, staggering corporations with halted operations, leaked customer data, crippling regulatory fines, and the loss of trust that often follows in the wake of such incidents.
However, the revolution is upon us—a rising tide of AI and accelerated computing that truncates the time and costs imperative to countering cyberattacks. Freeing critical resources, businesses can now turn their energies toward primary operations and the cultivation of avenues for revenue generation. Let us embark on a detailed expedition, traversing various industry landscapes to witness firsthand how AI's protective embrace enables the fortification of databases, the acceleration of threat neutralization, and the staunching of cyber wounds to preserve the sanctity of service delivery and the trust between businesses and their clientele.
Public Sector
Examine the public sector, where AI is not merely a tool for streamlining processes but stands as a vigilant guardian of a broad spectrum of securities—physical, energy, and social governance among them. Federal institutions, laden with the responsibility of managing complicated digital infrastructures, find themselves at the confluence of rigorous regulatory mandates, exacting public expectations, and the imperative of protecting highly sensitive data. The answer, increasingly, resides in the AI pantheon.
Take the U.S. Department of Energy's (DOE) Office of Cybersecurity, Energy Security, and Emergency Response (CESER) as a case in point. An investment exceeding $240 million in cybersecurity R&D since 2010 manifests in pioneering projects, including AI applications that automate and refine security vulnerability assessments, and those employing cutting-edge software-defined networks that magnify the operational awareness of crucial energy delivery systems.
Financial Sector
Next, pivot our gaze to financial services—a domain where approximately $6 million evaporates with each data breach incident, compelling the sector to harness AI not merely for enhancing fraud detection and algorithmic trading but for its indispensability in preempting internal threats and safeguarding knightly vaults of valuable data. Ventures like the FinSec Innovation Lab, born from the collaborative spirits of Mastercard and Enel X, demonstrate AI's facility in real-time threat response—a lifeline in preventing service disruptions and the erosion of consumer confidence.
Retail giants, repositories of countless payment credentials, stand at the threshold of this new era, embracing AI to fortify themselves against the theft of payment data—a grim statistic that accounts for 37% of confirmed breaches in their industry. Best Buy's triumph in refining its phishing detection rates while simultaneously dialling down false positives is a testament to AI's defensive prowess.
Smart Cities
Consider, too, the smart cities and connected spaces that epitomize technological integration. Their web of intertwined IoT devices and analytical AI, which scrutinize the flows of urban life, are no strangers to the drumbeat of cyber threat. AI-driven defense mechanisms not only predict but quarantine threats, ensuring the continuous, safe hum of civic life in the aftermath of intrusions.
Telecom Sector
Telecommunications entities, stewards of crucial national infrastructures, dial into AI for anticipatory maintenance, network optimization, and ensuring impeccable uptime. By employing AI to monitor the edges of IoT networks, they stem the tide of anomalies, deftly handle false users, and parry the blows of assaults, upholding the sanctity of network availability and individual and enterprise data security.
Automobile Industry
Similarly, the automotive industry finds AI an unyielding ally. As vehicles become complex, mobile ecosystems unto themselves, AI's cybersecurity role is magnified, scrutinizing real-time in-car and network activities, safeguarding critical software updates, and acting as the vanguard against vulnerabilities—the linchpin for the assured deployment of autonomous vehicles on our transit pathways.
Conclusion
The inclination towards AI-driven cybersecurity permits industries not merely to cope, but to flourish by reallocating their energies towards innovation and customer experience enhancement. Through AI's integration, developers spanning a myriad of industries are equipped to construct solutions capable of discerning, ensnaring, and confronting threats to ensure the steadfastness of operations and consumer satisfaction.
In the crucible of digital transformation, AI is the philosopher's stone—an alchemic marvel transmuting the raw data into the secure gold of business prosperity. As we continue to sail the digital ocean's intricate swells, the confluence of AI and cybersecurity promises to forge a gleaming future where businesses thrive under the aegis of security and intelligence.
References
- https://timesofindia.indiatimes.com/gadgets-news/why-adoption-of-ai-may-be-critical-for-businesses-to-tackle-cyber-threats-and-more/articleshow/106313082.cms
- https://blogs.nvidia.com/blog/ai-cybersecurity-business-resilience/
Introduction
India's Computer Emergency Response Team (CERT-In) has unfurled its banner of digital hygiene, heralding the initiative 'Cyber Swachhta Pakhwada,' a clarion call to the nation's citizens to fortify their devices against the insidious botnet scourge. The government's Cyber Swachhta Kendra (CSK)—a Botnet Cleaning and Malware Analysis Centre—stands as a bulwark in this ongoing struggle. It is a digital fortress, conceived under the aegis of the National Cyber Security Policy, with a singular vision: to engender a secure cyber ecosystem within India's borders. The CSK's mandate is clear and compelling—to detect botnet infections within the subcontinent and to notify, enable cleaning, and secure systems of end users to stymie further infections.
What are Bots?
Bots are automated rogue software programs crafted with malevolent intent, lurking in the shadows of the internet. They are the harbingers of harm, capable of data theft, disseminating malware, and orchestrating cyberattacks, among other digital depredations.
A botnet infection is like a parasitic infestation within the electronic sinews of our devices—smartphones, computers, tablets—transforming them into unwitting soldiers in a hacker's malevolent legion. Once ensnared within the botnet's web, these devices become conduits for a plethora of malicious activities: the dissemination of spam, the obstruction of communications, and the pilfering of sensitive information such as banking details and personal credentials.
How, then, does one's device fall prey to such a fate? The vectors are manifold: an infected email attachment opened in a moment of incaution, a malicious link clicked in haste, a file downloaded from the murky depths of an untrusted source, or the use of an unsecured public Wi-Fi network. Each action can be the key that unlocks the door to digital perdition.
In an era where malware attacks and scams proliferate like a plague, the security of our personal devices has ascended to a paramount concern. To address this exigency and to aid individuals in the fortification of their smartphones, the Department of Telecommunications(DoT) has unfurled a suite of free bot removal tools. The government's outreach extends into the ether, dispatching SMS notifications to the populace and disseminating awareness of these digital prophylactics.
Stay Cyber Safe
To protect your device from botnet infections and malware, the Government of India, through CERT-In, recommends downloading the 'Free Bot Removal Tool' at csk.gov.in.' This SMS is not merely a reminder but a beacon guiding users to a safe harbor in the tumultuous seas of cyberspace.
Cyber Swachhta Kendra
The Cyber Swachhta Kendra portal emerges as an oasis in the desert of digital threats, offering free malware detection tools to the vigilant netizen. This portal, also known as the Botnet Cleaning and Malware Analysis Centre, operates in concert with Internet Service Providers (ISPs) and antivirus companies, under the stewardship ofCERT-In. It is a repository of knowledge and tools, a digital armoury where users can arm themselves against the specters of botnet infection.
To extricate your device from the clutches of a botnet or to purge the bots and malware that may lurk within, one must embark on a journey to the CSK website. There, under the 'Security Tools' tab, lies the arsenal of antivirus companies, each offering their own bot removal tool. For Windows users, the choice includes stalwarts such as eScan Antivirus, K7 Security, and Quick Heal. Android users, meanwhile, can venture to the Google Play Store and seek out the 'eScan CERT-IN Bot Removal ' tool or 'M-Kavach2,' a digital shield forged by C-DAC Hyderabad.
Once the chosen app is ensconced within your device, it will commence its silent vigil, scanning the digital sinews for any trace of malware, excising any infections with surgical precision. But the CSK portal's offerings extend beyond mere bot removal tools; it also proffers other security applications such as 'USB Pratirodh' and 'AppSamvid.' These tools are not mere utilities but sentinels standing guard over the sanctity of our digital lives.
USB Pratirodh
'USB Pratirodh' is a desktop guardian, regulating the ingress and egress of removable storage media. It demands authentication with each new connection, scanning for malware, encrypting data, and allowing changes to read/write permissions. 'AppSamvid,' on the other hand, is a gatekeeper for Windows users, permitting only trusted executables and Java files to run, safeguarding the system from the myriad threats that lurk in the digital shadows.
Conclusion
In this odyssey through the digital safety frontier, the Cyber Swachhta Kendra stands as a testament to the power of collective vigilance. It is a reminder that in the vast, interconnected web of the internet, the security of one is the security of all. As we navigate the dark corners of the internet, let us equip ourselves with knowledge and tools, and may our devices remain steadfast sentinels in the ceaseless battle against the unseen adversaries of the digital age.
References
- https://timesofindia.indiatimes.com/gadgets-news/five-government-provided-botnet-and-malware-cleaning-tools/articleshow/107951686.cms
- https://indianexpress.com/article/technology/tech-news-technology/cyber-swachhta-kendra-free-botnet-detection-removal-tools-digital-india-8650425/
