Endorsements Know-hows!
Introduction
Social media is the new platform for free speech and expressing one’s opinions. The latest news breaks out on social media and is often used by political parties to propagate their parties during the elections. Hashtag (#)is the new weapon, a powerful hashtag that goes a long way in making an impact in society that so at a global level. Various hashtags have gained popularity in the last years, such as – #blacklivesmatter, #metoo, #pride, #cybersecurity, and many more, which were influential in spreading awareness among the people regarding various social issues and taboos, which then were removed from multiple cultures. Social media is strengthened by social media influencers who are famous personalities with a massive following as they create regular content that the users consume and share with their friends. Social media is all about the message and its speed, and hence issues like misinformation and disinformation are widespread on nearly all social media platforms, so the influencers play a keen role in making sure the content on social media is in compliance with its community and privacy guidelines.
The Know-How
The Department of Consumer Affairs under the Ministry of Consumer Affairs, Food and Public Distribution released a guide, ‘Endorsements Know-hows!’ for celebrities, influencers, and virtual influencers on social media platforms, The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines. Advertisements are no longer limited to traditional media like print, television, or radio, with the increasing reach of digital platforms and social media, such as Facebook, Twitter, and Instagram, there has been a rise in the influence of virtual influencers, celebrities, and social media influencers. This has led to an increased risk of consumers being misled by advertisements and unfair trade practices by these individuals on social media platforms. Endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” or “paid promotion” can be used. They should not endorse any product or service and service in which they have done due diligence or that they have not personally used or experienced. The Act established guidelines for protecting consumers from unfair trade practices and misleading advertisements. The Department of Consumer Affairs published Guidelines for prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, on 9th June 2022. These guidelines outline the criteria for valid advertisements and the responsibilities of manufacturers, service providers, advertisers, and advertising agencies. These guidelines also touched upon celebrities and endorsers. It states that misleading advertisements in any form, format, or medium are prohibited by law.
The guidelines apply to social media influencers as well as virtual avatars promoting products and services online. The disclosures should be easy to notice in post descriptions, where you can usually find hashtags or links. It should also be prominent enough to be noticeable in the content,
Changes Expected
The new guidelines will bring about uniformity in social media content in respect of privacy and the opinions of different people. The primary issue being addressed is misinformation, which was at its peak during the Covid-19 pandemic and impacted millions of people worldwide. The aspect of digital literacy and digital etiquette is a fundamental art of social media ethics, and hence social media influencers and celebrities can go a long way in spreading awareness about the same among common people and regular social media users. The increasing threats of cybercrimes and various exploitations over cyberspace can be eradicated with the help of efficient awareness and education among the youth and the vulnerable population, and the influencers can easily do the same, so its time that the influencers understand their responsibility of leading the masses online and create a healthy secure cyber ecosystem. Failing to follow the guidelines will make social media influencers liable for a fine of up to Rs 10 lakh. In the case of repeated offenders, the penalty can go up to Rs 50 lakh.
Conclusion
The size of the social media influencer market in India in 2022 was $157 million. It could reach as much as $345 million by 2025. Indian advertising industry’s self-regulatory body Advertising Standards Council of India (ASCI), shared that Influencer violations comprise almost 30% of ads taken up by ASCI, hence this legal backing for disclosure requirements is a welcome step. The Ministry of Consumer Affairs had been in touch with ASCI to review the various global guidelines on influencers. The social media guidelines from Clairfirnia and San Fransisco share the same basis, and hence guidelines inspired by different countries will allow the user and the influencer to understand the global perspective and work towards securing the bigger picture. As we know that cyberspace has no geographical boundaries and limitations; hence now is the time to think beyond conventional borders and start contributing towards securing and safeguarding global cyberspace.
Related Blogs
Introduction
Social media platforms serve as an ideal breeding ground for cybercrime. A new fraud called ‘WhatsApp Pink’ has emerged, promising new features and an improved UI. Several law enforcement and government agencies have already issued severe caution against the program, which is used to hack mobile phones and steal personal information.
What is a pink WhatsApp Scam?
WhatsApp is on a roll with new features, but the messaging app is also experiencing an increase in a new type of scam. The WhatsApp Pink scam, as it is known, is gaining steam. Police and government organisations in several states, including Mumbai, Kerala, and Karnataka, have warned about the scam. A North Region cybercrime wing tweet warned, “WHATSAPP PINK – A Red Alert for Android Users.” The government’s cybersecurity organisations have warned about the rise in pink WhatsApp scams.
Scammers and hackers target WhatsApp users with fake messages via the network in this scam. According to reports, the message contains a link directing users to download WhatsApp Pink, a bogus messaging program. According to sources, scammers are targeting many people with the promise that the next version will have a better interface and additional features.
The application also steals critical financial information such as OTP, bank account information, and contact information. When people open the link, harmful software is installed on their mobile phones, and scammers get access to the phones. The user may even lose access to their phone by downloading the app.
According to the advisory
The news about ‘New Pink Look WhatsApp with extra features’ recently circulating among WhatsApp users is a hoax that can lead to hacking of your mobile through malicious software.” It is uncommon for fraudsters to devise new tricks and methods to entice naive consumers into falling into their trap and committing cyber fraud. It is the users’ responsibility to be Aware, Alert, and Attentive to these types of frauds in order to be safe and secure in the digital world.”
The link that is present in the message, according to a notice from the police, is a phishing effort. By clicking the link, the user runs the risk of having their device compromised, which might allow scammers to steal their device information or use it without their permission.
Users run the possibility of suffering negative outcomes if they click the Pink WhatsApp link, as the Mumbai Police have warned. These dangers include financial loss, identity theft, spam attacks, unauthorised access to contact information and saved images, and even total loss of control over mobile devices.
Guidelines against the Scam
- If a user has installed the fake WhatsApp, the authorities have instructed that they uninstall it immediately by going into the mobile settings, selecting WhatsApp with the pink logo in Apps, and then uninstalling it.
- Users have been advised to exercise caution when clicking links from untrustworthy websites unless they have previously verified their legitimacy. Users are advised to only download and update software from reliable sites such as the official Google Play Store, the iOS App Store, and so on.
- individuals using the site have been told not to send any links or communications to other persons until they have received proper authentication or verification.
- To avoid misuse, users are advised not to disclose any personal or financial information, including passwords, login information, and credit or debit card information, to anybody online. Furthermore, in order to defend themselves against fraud attempts, users are encouraged to stay up to date on the most recent news and changes in order to be informed and careful about cybercriminal activities.
Why do Scammer target WhatsApp
WhatsApp is the world’s most popular messaging service; it can reach out to considerably more prospective victims than it could with another tool. A scammer’s victims are almost certainly using WhatsApp. If all their victims are in one app, the criminal can easily handle their activities.
Conclusion
WhatsApp users may reduce their chances of being victims of the pink WhatsApp scam significantly by following the guidelines issued by the advisory. WhatsApp has become the primary target for scams, as there is a large number of the population using WhatsApp so it will be easy for the Scammer to steal critical personal information and target another victim through WhatsApp. The pink WhatsApp Scam is exactly like it.
What is Juice Jacking?
We all use different devices during the day, but they converge to a common point when the battery runs out, the cables and adaptors we use to charge the devices are daily necessities for everyone. These cables and adaptors have access to the only port in the phones and hence are used for juice-jacking attacks. Juice jacking is when someone installs malware or spyware software in your device using an unknown charging port or cable.
How does juice jacking work?
We all use phones and gadgets, like I-phones, smartphones, Android devices: and smartwatches, to simplify our lives. But one thing common in it is the charging cables or USB ports, as the data and power supply pass through the same port/cable.
This is potentially a problem with devastating consequences. When your phone connects to another device, it pairs with it (ports/cables) and establishes a trusted relationship. That means the devices can exchange data. During the charging process, the USB cord opens a path into your device that a cybercriminal can exploit.
There is a default setting in the phones where data transfer is disabled, and the connections which provide the power are visible at the end. For example, in the latest models, when you plug your device into a new port or a computer, a question is pooped asking whether the device is trusted. The device owner cannot see what the USB port connects to in case of juice jacking. So, if you plug in your phone and someone checks on the other end, they may be able to transfer data between your device and theirs, thus leading to a data breach.
A leading airline was recently hacked into, which caused delayed flights across the country. When investigated, it was found that malware was planted in the system by using a USB port, which allowed the hackers access to critical data to launch their malware attack.
FBI’s Advisory
Federal Bureau of Investigation and other Interpol agencies have been very critical of cybercriminals. Inter-agency cooperation has improved the pace of investigation and chances of apprehending criminals. In a tweet by the FBI, the issue of Juice Jakcking was addressed, and public places like airports, railways stations, shopping malls etc., are pinpointed places where such attacks have been seen and reported. These places offer easy access to charging points for various devices, which are the main targets for bad actors. The FBI advises people not to use the charging points and cables at airports, railways stations and hotels and also lays emphasis upon the importance of carrying your own cable and charger.
Tips to protect yourself from juice jacking
There are a few simple and effective tips to keep your smart devices smart, such as –
- Avoid using public charging stations: The best way to protect yourself and your devices is to avoid public charging stations it’s always a good habit to charge your phones in your car, at home, and in offices when not in use.
- Using a wall outlet is a safer option: If it’s too urgent for you to use a public station, try to use wall outlets rather than poles because data can’t get easily transferred.
- Use other methods/modes of charging: If you are travelling, carrying a power bank is always safe, as it is easy to carry.
- Software security: – It’s always advised to update your phone’s software regularly. Once connected to the charging station, lock your device. This will prevent it from syncing or transferring data.
- Enable Airplane mode while charging: If you need to charge your phone from an unknown source in a public area, it is advisable to put the phone on airplane mode or switch it off to prevent anyone from gaining access to your device through any open network.
However, many mobile phones (including iPhones) turn on automatically when connected to power. As a result, your mileage may vary. This is an effective safeguard if your phone does not turn on automatically when connected to power.
Conclusion
As of present, juice-jacking attacks are less frequent. While not the most common type of attack today, the number of occurrences is expected to rise as smartphone gadget usage and penetration are rising across the globe. Our cyber safety and security are in our hands, and hence protecting them is our paramount digital duty. Always remember we see no harm in charging ports, but that doesn’t mean that the possibility of a threat can be ruled out completely. With the increased use of ports for charging, earphones, and data transfer, such crimes will continue and evolve with time. Thus, it is essential to counter these attacks by sharing knowledge and awareness of such crimes and reporting them to competent authorities to eradicate the menace of cybercriminals from our digital ecosystem.
Recent Incidents:
Recent reports are revealing a significant security threat linked to a new infostealer based malware campaign known to solely target gaming accounts. This attack has affected users of Activision and other gaming websites. The sophisticated software has captured millions of login credentials, notably from the cheats and players. The officials at Activision Blizzard, an American video game holding company, are still investigating the matter and collaborating with cheated developers to minimize the impact and inform the accounts’ residents of appropriate safety measures.
Overview:
Infostealer, also known as information stealer, is a type of malware designed in the form of a Trojan virus for stealing private data from the infected system. It can have a variety of incarnations and collect user data of various types such as browser history, passwords, credit card numbers, and login details and credentials to social media, gaming platforms, bank accounts, and other websites. Bad actors use the log obtained as a result of the collection of personal records to access the victim’s financial accounts, appropriate the victim’s online identity, and perform fraudulent actions on behalf of the victim.
Modus Operandi:
- Infostealer is a malicious program created to illegally obtain people's login details, like usernames and passwords. Its goal is to enable cyberattacks, sell on dark web markets, or pursue malicious aims.
- This malware targets both personal devices and corporate systems. It spreads through methods like phishing emails, harmful websites, and infected public sites.
- Once inside a device, Infostealer secretly gathers sensitive data like passwords, account details, and personal information. It's designed to infiltrate systems being undetected. The stolen credentials are compiled into datalogs. These logs are then sold illegally on dark web marketplaces for profit.
Analysis:
Basic properties:
- MD5: 06f53d457c530635b34aef0f04c59c7d
- SHA-1: 7e30c3aee2e4398ddd860d962e787e1261be38fb
- SHA-256: aeecc65ac8f0f6e10e95a898b60b43bf6ba9e2c0f92161956b1725d68482721d
- Vhash: 145076655d155515755az4e?z4
- Authentihash: 65b5ecd5bca01a9a4bf60ea4b88727e9e0c16b502221d5565ae8113f9ad2f878
- Imphash: f4a69846ab44cc1bedeea23e3b680256
- Rich PE header hash: ba3da6e3c461234831bf6d4a6d8c8bff
- SSDEEP: 6144:YcdXHqXTdlR/YXA6eV3E9MsnhMuO7ZStApGJiZcX8aVEKn3js7/FQAMyzSzdyBk8:YIKXd/UgGXS5U+SzdjTnE3V
- TLSH:T1E1B4CF8E679653EAC472823DCC232595E364FB009267875AC25702D3EFBB3D56C29F90
- File type: Win32 DLL executable windows win32 pepe dll
- Magic: PE32+ executable (DLL) (GUI) x86-64, for MS Windows
- File size: 483.50 KB (495104 bytes)
Additional Hash Files:
- 160389696ed7f37f164f1947eda00830
- 229a758e232aeb49196c862655797e12
- 23e4ac5e7db3d5a898ea32d27e8b7661
- 3440cced6ec7ab38c6892a17fd368cf8
- 36d7da7306241979b17ca14a6c060b92
- 38d2264ff74123f3113f8617fabc49f6
- 3c5c693ba9b161fa1c1c67390ff22c96
- 3e0fe537124e6154233aec156652a675
- 4571090142554923f9a248cb9716a1ae
- 4e63f63074eb85e722b7795ec78aeaa3
- 63dd2d927adce034879b114d209b23de
- 642aa70b188eb7e76273130246419f1d
- 6ab9c636fb721e00b00098b476c49d19
- 71b4de8b5a1c5a973d8c23a20469d4ec
- 736ce04f4c8f92bda327c69bb55ed2fc
- 7acfddc5dfd745cc310e6919513a4158
- 7d96d4b8548693077f79bc18b0f9ef21
- 8737c4dc92bd72805b8eaf9f0ddcc696
- 9b9ff0d65523923a70acc5b24de1921f
- 9f7c1fffd565cb475bbe963aafab77ff
Indicators of Compromise:
- Unusual Outbound Network Traffic: An increase in odd or questionable outbound network traffic may be a sign that infostealer malware has accessed more data.
- Anomalies in Privileged User Account Activity: Unusual behavior or illegal access are two examples of irregular actions that might indicate a breach in privileged user accounts.
- Suspicious Registry or System File Changes: Infostealer malware may be trying to alter system settings if there are any unexpected changes to system files, registry settings, or configurations.
- Unusual DNS queries: When communicating with command and control servers or rerouting traffic, infostealer malware may produce strange DNS queries.
- Unexpected System Patching: Unexpected or unauthorized system patching by unidentified parties may indicate that infostealer malware has compromised the system and is trying to hide its footprint or become persistent.
- Phishing emails and social engineering attempts: It is a popular strategy employed by cybercriminals to get confidential data or implant malicious software. To avoid compromise, it is crucial to be wary of dubious communications and attempts of social engineering.
Recommendations:
- Be Vigilant: In today's digital world, many cybercrimes threaten online safety, Phishing tricks, fake web pages, and bad links pose real dangers. Carefully check email sources. Examine websites closely. Use top security programs. Follow safe browsing rules. Update software often. Share safety tips. These steps reduce risks. They help keep your online presence secure.
- Regular use of Anti-Virus Software to detect the threats: Antivirus tools are vital for finding and stopping cyber threats. These programs use signature detection and behavior analysis to identify known malicious code and suspicious activities. Updating virus definitions and software-patches regularly, improves their ability to detect new threats. This helps maintain system security and data integrity.
- Provide security related training to the employees and common employees: One should learn Cybersecurity and the best practices in order to keep the office safe. Common workers will get lessons on spotting risks and responding well, creating an environment of caution.
- Keep changing passwords: Passwords should be changed frequently for better security. Rotating passwords often makes it harder for cyber criminals to compromise and make it happen or confidential data to be stolen. This practice keeps intruders out and shields sensitive intel.
Conclusion:
To conclude, to reduce the impact and including the safety measures, further investigations and collaboration are already in the pipeline regarding the recent malicious software that takes advantage of gamers and has stated that about millions of credentials users have been compromised. To protect sensitive data, continued usage of antivirus software, use of trusted materials and password changes are the key elements. The ways to decrease risks and safely protect sensitive information are to develop improved Cybersecurity methods such as multi-factor authentication and the conduct of security audits frequently. Be safe and be vigilant.
Reference:
- https://techcrunch.com/2024/03/28/activision-says-its-investigating-password-stealing-malware-targeting-game-players/
- https://www.bleepingcomputer.com/news/security/activision-enable-2fa-to-secure-accounts-recently-stolen-by-malware/
- https://cyber.vumetric.com/security-news/2024/03/29/activision-enable-2fa-to-secure-accounts-recently-stolen-by-malware/
- https://www.virustotal.com/
- https://otx.alienvault.com/
