Rang Barse, Scam Na Barse: Stay Cyber-Safe This Holi 2025!

Mr. Neeraj Soni
Mr. Neeraj Soni
Sr. Researcher - Policy & Advocacy, CyberPeace
PUBLISHED ON
Mar 3, 2025
10

Introduction

Holi 2025 is just around the corner. In fact, in the Braj region, Mathura and Vrindavan, the celebrations have already begun, starting from Basant Panchami on 2nd February 2025. Temples in Vrindavan are sprinkling flowers on devotees, creating mesmerising scenes with the spirit of devotion. While cities like Delhi, Bangalore, Mumbai, etc., are all set, with pre-bookings for Holi events, parties and music festivals. 

However, in the current digital era, cybercriminals attempt to conduct manipulative campaigns to deceive innocent people. They attempt to send fake cashback offers, freebies, lucrative deals, giveaways, and phishing scams under the guise of Holi deals and offers. The upcoming festival of colors requires you to know the warning signs so you can remain alert and safeguard against digital scams.

How Scammers Might Target You 

Holi is a time for joy, colors, and celebrations, but cybercriminals see it as the perfect opportunity to trick people into falling for scams. With increased online shopping, event bookings, and digital transactions, scammers exploit the festive mood to steal money and personal information. Here are some common Holi-related cyber scams and how they operate:

  1. Exclusive Fake Holi Offers

Scammers send out promotional messages via WhatsApp, SMS, or email claiming to offer exclusive Holi discounts. For example, you might receive a message like:
"Get 70% off on Holi color packs! Limited-time deal! Click here to order now."
However, clicking the link leads to a fraudulent website designed to steal your card details or make unauthorized transactions.

  1.  Fake Holi Cashback Offers

You may get an SMS that reads:
"Congratulations! You’ve won ₹500 cashback for your Holi purchases. Claim now by clicking this link."
The link may take you to a phishing page that asks for your UPI PIN or bank login credentials, allowing scammers to siphon off your money.

  1. Fake Quizzes to Win Freebies

Scammers circulate links to Holi-themed quizzes or surveys promising free gifts like branded clothing, sweets, or smart gadgets. These often ask users to enter personal details such as phone numbers, email addresses, or even Aadhaar numbers. Once entered, the scammers misuse this information for identity theft or further phishing attempts.

  1. Fake Social Media Giveaways

Many fraudsters create fake Instagram and Facebook pages mimicking well-known brands, announcing contests with tempting prizes. For example:
"Holi Giveaway! Win a free Bluetooth speaker or chance to win smartphone by following us and sending a small registration fee!"
Once you pay, the page disappears, leaving you with nothing but regret.

  1. Targeted Phishing Scams

During Holi, phishing attempts surge as scammers disguise themselves as banks, e-wallet services, or e-commerce platforms. You might receive an email with a subject like:
"Urgent: Your Holi order needs confirmation, update your details now!"
The email contains a fake link that, when clicked, prompts you to enter sensitive login information, which the scammers then use to access your account.

  1. Clickbait Links on Social Media

Cybercriminals circulate enticing headlines such as:
"This New Holi Color Is Banned – Find Out Why!"
These links often lead to malware-infected pages that compromise your device security or steal browsing data.

  1. Bogus Online Booking Platforms

With many people looking for Holi event tickets or holiday stays, scammers set up fake booking websites. Imagine you come across a site advertising "Holi Pool Party – Entry Just INR 299!" you eagerly make the payment, only to find out later that the event never existed.

How to Stay Safe This Festive Season

  • Verify offers directly from official websites instead of clicking on random links.
  • Avoid sharing personal or banking details on unfamiliar platforms.
  • Look for HTTPS in website URLs before making any payments.
  • Be cautious of unsolicited messages, even if they appear to be from known contacts.
  • If an offer seems too good to be true, it it is likely a scam or deception.

Conclusion:

As Holi 2025 approaches, make sure your online security remains a priority. Keep an eye on potential frauds that attempt to take advantage of the festive seasons like Holi. Protect yourself against various cyber threats. Before engaging with any Internet content, prioritize the verification of sources. Let us safeguard our celebrations with critical cyber security precautions. Wishing you all a cyber-safe and Happy Holi 2025!

PUBLISHED ON
Mar 3, 2025
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