#FactCheck - Fake Video Uses AI Voice to Falsely Attribute Remarks on Prasidh Krishna to Virat Kohli

Introduction

Since the inception of the Internet and social media platforms like Facebook, X (Twitter), Instagram, etc., the government and various other stakeholders in both foreign jurisdictions and India have looked towards the intermediaries to assume responsibility for the content floated on these platforms, and various legal provisions showcase that responsibility. For the first time in many years, these intermediaries come together to moderate the content by setting a standard for the creators and propagators of this content. The influencer marketing industry in India is at a crucial juncture, with its market value projected to exceed Rs. 3,375 crore by 2026. But every industry is coupled with its complications; like in this scenario, there is a section of content creators who fail to maintain the standard of integrity and propagate content that raises concerns of authenticity and transparency, often violating intellectual property rights (IPR) and privacy. 

As influencer marketing continues to shape digital consumption, the need for ethical and transparent content grows stronger. To address this, the India Influencer Governing Council (IIGC) has released its Code of Standards, aiming to bring accountability and structure to the fast-evolving online space.

Bringing Accountability to the Digital Fame Game

The India Influencer Governing Council (IIGC), established on 15th February, 2025, is founded with the objective to empower creators, advocate for fair policies, and promote responsible content creation. The IIGC releases the Code of Standard, not a moment too soon; it arrives just in time, a necessary safeguard before social media devolves into a chaotic marketplace where anything and everything is up for grabs. Without effective regulation, digital platforms become the marketplace for misinformation and exploitation. 

The IIGC leads the movement with clarity, stating that the Code is a significant piece that spans across 20 crucial sections governing key areas such as paid partnership disclosures, AI-generated personas, content safety, and financial compliance. 

Highlights from the Code of Standard

• The Code exhibits a technical understanding of the industry of content creation and influencer marketing. The preliminary sections advocate for accuracy, transparency, and maintaining credibility with the audience that engages with the content. Secondly, the most fundamental development is with regard to the “Paid Partnership Disclosure” included in Section 2 of the Code that mandates disclosure of any material connection, such as financial agreements or collaboration with the brand.
• Another development, which potently comes at a befitting hour, is the disclosure of “AI Influencers”, which establishes that the nature of the influencer has to be disclosed, and such influencers, whether fully virtual or partially AI-enhanced, must maintain the same standards as any human influencer. 
• The code ranges across various other aspects of influencer marketing, such as expressing unpaid “Admiration” for the brand and public criticism of the brand, being free from personal bias, honouring financial agreements, non-discrimination, and various other standards that set the stage for a safe and fair digital sphere. 
• The Code also necessitates that the platform users and the influencers handle sexual and sensitive content with sincere deliberation, and usage of such content shall be for educational and health-related contexts and must not be used against community standards. The Code includes various other standards that work towards making digital platforms safer for younger generations and impressionable minds. 

A Code Without Claws? Challenges in Enforcement 

The biggest obstacle to the effective implementation of the code is distinguishing between an honest promotion and a paid brand collaboration without any explicit mention of such an agreement. This makes influencer marketing susceptible to manipulation, and the manipulation cannot be tackled with a straitjacket formula, as it might be found in the form of exaggerated claims or omission of critical information.  

Another hurdle is the voluntary compliance of the influencers with the advertising standards. Influencer marketing is an exercise in a borderless digital cyberspace, where the influencers often disregard the dignified standards to maximise their earnings and commercial motives. 

The debate between self-regulation and government oversight is constantly churning, where experience tells us that overreliance on self-regulation has proven to be inadequate, and succinct regulatory oversight is imperative in light of social media platforms operating as a transnational commercial marketplace. 

CyberPeace Recommendations

• Introduction of a licensing framework for influencers that fall into the “highly followed” category with high engagement, who are more likely to shape the audience’s views. 
• Usage of technology to align ethical standards with influencer marketing practices, ensuring that misleading advertisements do not find a platform to deceive innocent individuals.
• Educating the audience or consumers on the internet about the ramifications of negligence and their rights in the digital marketplace. Ensuring a well-established grievance redressal mechanism via digital regulatory bodies. 
• Continuous and consistent collaboration and cooperation between influencers, brands, regulators, and consumers to establish an understanding and foster transparency and a unified objective to curb deceptive advertising practices. 

References

• https://iigc.org/code-of-standards/influencers/code-of-standards-v1-april.pdf
• https://legalonus.com/the-impact-of-influencer-marketing-on-consumer-rights-and-false-advertising/
• https://exhibit.social/news/india-influencer-governing-council-iigc-launched-to-shape-the-future-of-influencer-marketing/

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Executive Summary:

Footage of the Afghanistan cricket team singing ‘Vande Mataram’ after India’s triumph in ICC T20 WC 2024 exposed online.  The CyberPeace Research team carried out a thorough research to uncover the truth about the viral video. The original clip was posted on X platform by Afghan cricketer Mohammad Nabi on October 23, 2023 where the Afghan players posted the video chanting  ‘Allah-hu Akbar’ after winning the ODIs in the World Cup against Pakistan. This debunks the assertion made in the viral video about the people chanting Vande Mataram.

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Claims:

Afghan cricket players chanted "Vande Mataram" to express support for India after India’s victory over Australia in the ICC T20 World Cup 2024.

Fact Check:

Upon receiving the posts, we analyzed the video and found some inconsistency in the video such as the lip sync of the video. 

We checked the video in an AI audio detection tool named “True Media”, and the detection tool found the audio to be 95% AI-generated which made us more suspicious of the authenticity of the video.

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For further verification, we then divided the video into keyframes. We reverse-searched one of the frames of the video to find any credible sources. We then found the X account of Afghan cricketer Mohammad Nabi, where  he uploaded the same video in his account with a caption, “Congratulations! Our team emerged triumphant n an epic battle against ending a long-awaited victory drought. It was a true test of skills & teamwork. All showcased thr immense tlnt & unwavering dedication. Let's celebrate ds 2gether n d glory of our great team & people” on 23 Oct, 2023.

We found that the audio is different from the viral video, where we can hear Afghan players chanting “Allah hu Akbar” in their victory against Pakistan. The Afghan players were not chanting Vande Mataram after India’s victory over Australia in T20 World Cup 2014.

Hence, upon lack of credible sources and detection of AI voice alteration, the claim made in the viral posts is fake and doesn’t represent the actual context. We have previously debunked such AI voice alteration videos. Netizens must be careful before believing misleading information.

Conclusion:

The viral video claiming that Afghan cricket players chanted "Vande Mataram" in support of India is false. The video was altered from the original video by using audio manipulation.  The original video of Afghanistan players celebrating victory over Pakistan by chanting "Allah-hu Akbar" was posted in the official Instagram account of Mohammad Nabi, an Afghan cricketer. Thus the information is fake and misleading.

• Claim: Afghan cricket players chanted "Vande Mataram" to express support for India after the victory over Australia in the ICC T20 World Cup 2024.
• Claimed on: YouTube
• Fact Check: Fake & Misleading

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Background

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Cyber slavery and online trafficking have become alarming challenges in Southeast Asia. Against this backdrop, India successfully rescued 197 of its citizens from Mae Sot in Thailand on November 10, 2025, using two Indian Air Force flights. The evacuees had fled Myanmar’s Myawaddy region in October after intense military operations forced them to escape. This was India’s second rescue effort within a week, following the November 6 mission that brought back 270 nationals from similar conditions. The operations were coordinated by the Indian Embassy in Bangkok and the Consulate in Chiang Mai, with crucial assistance from the Royal Thai Government.

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The Operation and Bilateral Cooperation

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The operation was carried out with the presence and supervision of Prime Minister Anutin Charnvirakul of Thailand and Indian Ambassador Nagesh Singh, who were both present at the ceremony in Mae Sot. This way, the two countries have not only proved but also cemented their bond to fight the crimes which were mentioned before and more than that, they have even promised to facilitate communication between their authorities. Prime Minister Charnvirakul thanked India for the quick intervention and added that Thailand would be giving the needed support for the repatriation of the other victims as well.

“Both parties reaffirmed their strong commitment to the fight against cross-border crimes, including cyber scams and human trafficking, in the region and to improving cooperation among the relevant agencies in both countries.”, Embassy of India, Bangkok.

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The Cyber Scam Network

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The Myawaddy area in Myanmar has made a quick shift to become a hotspot for the entire world of cybercrimes. Moreover, the crimes are especially committed by the organised criminal groups that take advantage of foreign nationals. After the Myanmar military imposed a restriction in late October, over 1,500 people from 28 nations moved to Thailand because of the KK Park cyber hub and other centres being raided.

A UN report (2025) indicated that this fraud activity is part of a larger network that extends the countries populated with very low-tech criminals who target the most naïve, and they are the very ones who end up being tortured. The trafficked persons often belong to the local population or come from neighbouring countries and are recruited with the promise of high salaries as IT or customer service agents, only to be imprisoned in a compound where they are forced to perform phishing, investment fraud, and cryptocurrency scams aimed at the victims all over the globe. These centres operate in border territories having poor governance, easy-to-cross borders, and little police presence, hence making human trafficking a major factor contributing to cybercrime.

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India’s Response and Preventive Measures

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The Indian Embassy in Thailand worked hand in hand with the Thai government to facilitate bringing back and repatriating the Indian citizens who had entered Thailand illegally when they were escaping Myanmar.

The embassy was far from helpless in the matter. In the case of the embassy's advisory, they suggested to the citizens that:

• It is mandatory to check the authenticity of the job offers and the agents before securing employment in other countries.
• Such employment by means of tourist or visa-free entry permits should be avoided, as such entries allow only for a short-duration visit or tourism.
• Be careful of ads claiming high pay for online or remote work in Southeast Asia.

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The embassy reiterated the Government of India’s commitment to ensuring easy access to assistance for citizens overseas and to addressing the growing intersection between cyber fraud and human trafficking.

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CyberPeace Analysis and Advisory

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The case of Myawaddy demonstrates that cybercrime and human trafficking have grappled to become a complicated global threat. The scam centres gradually come to depend on the trafficked labour of people who are being forced to commit the fraud digitally under coercion. This underlines the requirement for the cybersecurity measures that consider the rights of humans and the protection of the victims, not only the technical defence.

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1. Cybercrime–Human Trafficking Convergence: 

Cybercrime has moved up to the level of a human trafficking operation. The unwilling victims of such fraud schemes are scared for their very lives or even more, not of a reliable way out. This situation is such that one cannot tell where cyber exploitation ends and forced labour begins.

2. Cross-Border Enforcement Challenges:

To effectively carry out their unlawful acts, the criminals use legal and jurisdictional loopholes that are present across borders. Dismantling such networks requires the regional cooperation of India, Thailand, and ASEAN countries.

3. Socioeconomic Vulnerability:

The situation with unemployment being stagnant and the public not being educated about the situation makes people, especially the youth, very prone to scams of getting hired overseas. Thus, to prevent this uneducated flocking to the fraudsters, it is necessary to constantly implant in them the knowledge of online literacy and the importance of verification of job offers.

4. Public–Private Coordination: 

The scammers’ mode of operation usually includes online recruitment through social media and encrypted platforms where their victims can be found and contacted. In this regard, cooperation among government institutions, tech platforms, and civil society is imperative to put an end to the operation of these digital trafficking channels.

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CyberPeace Expert Advisory

To lessen the possibility of such incidents, CyberPeace suggests the following preventive and policy measures:

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Individuals:

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• Trust but verify: Before giving your approval to anything, always verify the job offer by official embassy websites or MEA-approved recruiting agencies first.
• Watch out for red flags: If a recruiter offers a very high salary for almost no work, asks for tourist visas, or gives no written contract, be very careful and pull out immediately.
• Protect your documents: Give a trusted person the responsibility of keeping both digital and physical copies of your passport and visa, and also register your travel with the MADAD portal.
• Report if in doubt: If an agent looks suspicious, contact the nearest Indian Embassy or Consulate or report it to cybercrime.gov.in or the 1930 Helpline.

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Policymakers and Agencies:

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• Strengthen Bilateral Task Forces: Set up armed forces of cyber and human trafficking enforcement units in South and Southeast Asian countries.
• Support Regional Awareness Campaigns: In addition to targeted advisories in local languages, the most vulnerable job seekers in Tier-2 and Tier-3 cities should also receive such awareness in their languages.
• Overseas Employment Advertising should be regulated: All digital job postings should be made to meet transparency standards and fraudulent recruitment should be punished with heavy fines.
• Invest in Digital Forensics and Intelligence Sharing: Create common databases for monitoring international cybercriminal groups.

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Conclusion

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The return of Indian citizens from Thailand represents a significant humanitarian and diplomatic milestone and highlights that cybercrime, though carried out through digital channels, remains deeply human in nature. International cooperation, well-informed citizens, and a rights-based cybersecurity approach are the minimum requirements for a global campaign against the new breed of cybercrime that is characterised by fraud and trafficking working hand in hand. CyberPeace reminds everyone that digital vigilance, verification, and collaboration across borders are the most effective ways to prevent online abuse and such crimes.

Reference

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• https://www.ndtv.com/india-news/197-indians-repatriated-from-thailand-by-special-indian-air-force-flights-9611934
• https://www.thehindu.com/news/national/india-airlifts-citizens-who-worked-in-myanmar-cybercrime-hub-from-thailand/article70264322.ece
• https://www.mea.gov.in/Images/attach/03-List-4-2024.pdf

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