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Introduction

The hospitality industry is noted to be one of the industries most influenced by technology. Hotels, restaurants, and travel services are increasingly reliant on digital technologies to automate core operations and customer interactions. The shift to electronic modes of conducting business has made the industry a popular target for cyber threats. In light of increasing cyber threats, safeguarding personal and sensitive personal data on the part of the hospitality industry becomes significant not only from a customer standpoint but also from an organisational and legal perspective.

Role of cybersecurity in the hospitality industry

A hospitality industry-based entity (“HI entity”) deploys several technologies not only to automate operations but to also deliver excellent customer experiences. Technologies such as IoTs that enable smart controls in rooms, Point-of-Sale systems that manage reservations, Call Accounting Systems that track and record customer calls, keyless entry systems, and mobile apps that facilitate easy booking and service requests are popularly used in addition to operative technologies such as Property Management Systems, Hotel Accounting Systems, Local Area Networks (LAN).{1} These technologies collect vast volumes of data daily due to the nature of operations. Such data necessarily includes personal information such as names, addresses, phone numbers, email IDs etc. and sensitive information such as gender, bank account and payment details, health information pertaining to food allergens etc. Resultantly, the breach and loss of such critical data impacts customer trust and loyalty and in turn, their retention within the business. Lack of adequate cybersecurity measures also impacts the reputation and goodwill of an HI entity since customers are more likely to opt for establishments that prioritise the protection of their data. In 2022, cybercriminals syphoned 20GB of internal documents and customer data from Marriott Hotels, which included credit card information and staff information such as wage data, corporate card number and even a personnel assessment file. A much larger breach was seen in 2018, where 383 million booking records and 5.3 million unencrypted passport numbers were stolen from Marriott’s servers.{2}

Cybersecurity is also central to safeguarding trade secrets and key confidential trade information. An estimate of US $6 trillion per year on average amounts to losses generated from cybercrimes.{3} The figure, however, does not include the cost of breach, expenses related to incident response, legal fees, regulatory fines etc which may be significantly higher for a HI entity when loss of potential profits is factored in.

Cybersecurity is also central from a legal standpoint. Legal provisions in various jurisdictions mandate the protection of guest data. In India, the Digital Personal Data Protection Act 2023, imposes a penalty of up to Rs. 50 Crores on a breach in observing obligations to take reasonable security safeguards to prevent personal data breach.{4} Similarly, the General Data Protection Regulation (GDPR) of the European Union also has guidelines for protecting personal data. Several other industry-specific rules, such as those pertaining to consumer protection,  may also be applicable.

Breaches and Mitigation

There are several kinds of cyber security threats faced by an HI entity. “Fake Booking” is a popular method of cyber attack, whereby attackers build and design a website that is modelled exactly after the hotel’s legitimate website. Many customers end up using such malicious phishing websites thereby exposing their personal and sensitive personal data to threats. Additionally, the provision of free wifi within hotel premises, usually accessible freely to the public, implies that a malicious actor may introduce viruses and updates bearing malware. Other common cyber threats include denial of service (DoS) attacks, supply chain attacks, ransomware threats, SQL injection attacks (a type of attack where malicious code is inserted into a database to manipulate data and gain access to information), buffer overflow or buffer overrun (when the amount of data exceeds its storage capacity, implying that the excess data overflows into other memory locations and corrupt or overwrites data in those locations). 

One of the best ways to manage data breaches is to leverage newer technologies that operate on a “privacy by design” model. An HI entity must deploy web application firewalls (WAF) that differ from regular firewalls since they can filter the content of specific web applications and prevent cyber attacks. Another method to safeguard data is by deploying a digital certificate which binds a message/instruction to the owner/generator of the message. This is useful in preventing any false claims fraud by customers. Digital certificates may be deployed on distributed ledger technologies such as blockchain, that are noted for their immutability, transparency and security. Self-sovereign identities or Identifiers (SSI) are also a security use-concept of blockchain whereby individuals own and control their personal data, thereby eliminating reliance on central authorities.{5} In the hospitality industry, SSIs enhance cybersecurity by securely storing identity-related information on a decentralised network, thereby reducing the risk of data breaches. Users can selectively share their information, ensuring privacy and minimising data exposure. This approach not only protects guests' personal details but also streamlines authentication processes, making interactions safer and more efficient.

From a less technical standpoint, cybersecurity insurance may be opted for by a hotel to secure themselves and customer information against breach. Through such insurance, a hotel may cover the liability that arises from breaches caused by both first- and third-party actions.{6} Additionally, Payment Cards Industry Data Security Standards should be adhered to, since these standards ensure that businesses should apply best practices when processing credit card data through optimised security. Employee training and upskilling in basic, practical cybersecurity measures and good practices is also a critical component of a comprehensive cybersecurity strategy.

References:

• [1]  The Growing Importance of Cybersecurity in the Hospitality Industry”, Alfatec, 11 September 2023 https://www.alfatec.ai/academy/resource-library/the-growing-importance-of-cybersecurity-in-the-hospitality-industry
• [2]  Vigliarolo, Brandon, “Marriott Hotels admit to third data breach in 4 years”, 6 July 2022 https://www.theregister.com/2022/07/06/marriott_hotels_suffer_yet_another/#:~:text=In%20the%20case%20of%20the,of%20an%20individual%20organization%20ever. 

• [3] Shabani, Neda & Munir, Arslan. (2020). A Review of Cyber Security Issues in the Hospitality Industry. 10.1007/978-3-030-52243-8_35. https://www.researchgate.net/publication/342683038_A_Review_of_Cyber_Security_Issues_in_Hospitality_Industry/citation/download    
• [4] The Digital Personal Data Protection Act 2023 https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf 
• [5]  “What is self-sovereign identity?”, Sovrin, 6 December 2018 https://sovrin.org/faq/what-is-self-sovereign-identity/ 
• [6] Yasar, Kinza, “Cyber Insurance”, Tech Target https://www.techtarget.com/searchsecurity/definition/cybersecurity-insurance-cybersecurity-liability-insurance 

The Equitable Growth Approach of AI and Digital Twins

Digital Twins can be simply described as virtual replicas of physical assets or systems, powered by real-time data and advanced simulations. When this technology is combined with AI, the impact it has on enabling real-time monitoring, predictive maintenance, optimised operations, and improved design processes through the creation of virtual replicas of physical assets becomes even greater.  The greatest value of AI is its ability to make data actionable. And when combined with digital twins, these data can be collated, analysed, inefficiencies removed, and better decisions can be taken to improve efficiency and quality. 

This intersection between AI and Digital Twins holds immense potential for addressing key challenges, particularly in countries like India, which is rapidly embracing digital adoption to achieve its economic ambitions and sustainability goals. According to Salesforce’s most recent survey on generative AI use among the general population within the U.S., UK, Australia and India, 75% of generative AI users are looking to automate repetitive tasks and use generative AI for work communications. India is particularly looking towards a rapid digital adoption, economic ambitions, and sustainable developments to be achieved through AI adoption. This blog discuss the intersection of equitable growth, sustainability, and AI-driven policies in India.

Sustainability and the Path Ahead: Digital Twin and AI-Driven Solutions 

India faces sustainability challenges which are mainly associated with issues such as urban congestion, the rising demand for energy along with climate change and environmental degradation. AI and Digital Twins provide solutions for real-time simulations and predictive analysis. Some of the examples are its applications in sustainable urban planning such as smart cities like the Indore Smart City Initiative and traffic optimisation, energy efficiency/optimisation through AI-driven renewable energy projects and power grid optimisation and even water resource management through leak detection, equitable distribution and conservation.

The need is to balance innovation with regulation, particularly, underscoring the importance of ethical and sustainable deployment of AI and digital twins and addressing data privacy with AI ethics with recent developments such as the India’s evolving AI policy landscape, including the National Strategy for Artificial Intelligence and its focus on AI for All, regulatory frameworks such as  DPDP Act and the manner in which they address AI ethics, data privacy, and digital governance.

The need is to initiate targeted policies that promote research and development in AI and digital twin technologies, skill development and partnerships with the private sector, think tanks, nonprofits and others. Also, collaborations at the global level would include aligning our domestic policies with global AI and sustainability initiatives and leveraging the international frameworks for climate tech and smart infrastructure. 

Cyberpeace Outlook

As part of specific actions, policymakers need to engage in proactive governance to ensure the responsible use and development of AI. This includes enacting incentive schemes for sustainable AI projects and strengthening the enforcement of data privacy laws. Industry leaders must support equitable access to AI and digital twin technologies and develop tailored AI tools for resource-constrained settings, particularly in India. Finally, researchers need to drive innovation in alignment with sustainability goals, such as those related to agriculture and groundwater management.

References

• https://economictimes.indiatimes.com/tech/artificial-intelligence/technologies-like-ai-and-digital-twins-can-tackle-challenges-like-equitable-growth-to-sustainability-wef/articleshow/117121897.cms 
• https://www.salesforce.com/news/stories/generative-ai-statistics/
• https://www.mdpi.com/2673-2688/4/3/38 ‍
• https://www.ibm.com/think/topics/generative-ai-for-digital-twin-energy-utilities

About Customs Scam:

The Customs Scam is a type of fraud where the scammers pretend to be from the renowned courier office company (DTDC, etc.), or customs department or other government entities. They try to deceive the targets to transfer the money to resolve the fake customs related concerns.  The Research Wing at CyberPeace along with the Research Wing of Autobot Infosec Private Ltd. delved into this case through Open Source Intelligence methods and undercover interactions with the scammers and concluded with some credible information.

Case Study:

The victim receives a phone call posing as a renowned courier office (DTDC, etc.) employee (in some case custom’s officer) that a parcel in the name of the victim has been taken into custody because of inappropriate content. The scammer provides the victim an employee ID, FIR number to prove the authenticity of the case and also they show empathy towards the victim. The scammer pretends to help the victim to connect with a police officer for further action. This so-called police officer shows transparency in his work. He asks him to join a skype video call and he even provides time to install the skype app. He instructs the victim to connect with the skype id provided by the fake police officer where the scammer created a fake police station environment. He also claims that he contacted the headquarters and the victim’s phone number is associated with many illegal activities to create panic to the victim.  Then the scammers also ask the victim to give their personal details such as home address, office address, aadhar card number, PAN card number and screenshot of their bank accounts along with their available account balance for the sake of so-called investigation. Sometimes scammers also demand a high amount of money to resolve the issue and create fake urgency to trap the victim in making the payment. He sternly warns the victim not to contact any other police officials or professionals, making it clear that doing so would only lead to more trouble.

Analysis & Findings: 

After receiving these kinds of complaints from multiple sources, the analysis was done on the collection of phone numbers from where the calls originated. These phone numbers were analysed for alias name, location, Telecom operator,  etc.  Further, we have verified the number to check whether the number is linked with any social media account on reputed platforms like Google, Facebook, Whatsapp, Twitter, Instagram, Linkedin, and other classified platforms such as Locanto.

• Phone Number Analysis: Each phone number looks authentic, cleverly concealing the fraud. Sometimes scammers use virtual/temporary phone numbers for these kinds of scams. In this case the victim was from Delhi, so the scammer posed themselves from Delhi Police station, while the phone numbers belong to a different place.

• Undercover Interactions:  The interactions with the suspects reveals their chilling way of modus operandi. These scammers are masters of psychological manipulation. They threaten the victims and act as if they are genuine LEA officers. 
• Exploitation Tactics: They target unsuspecting individuals and create fear and fake urgency among the targets to extract sensitive information such as Aadhaar, PAN card and bank account details.

• Fraud Execution: The scammers demand for the payment to resolve this issue and they make use of the stolen personally identifiable information. Once the victims transfer the money, the fraudsters cut off all the communication.
• Outcome for Victims:  The scammers act so genuine and they frame the incidents so realistic, victims don't realise that they are trapped in this scam. They suffer severe financial loss and psychological trauma.

Recommendations:

• Verify Identities: It is important to verify the identity of any individual, especially if they demand personal information or payment. Contact the official agency directly using verified contact details to confirm the authenticity of the communication.
• Education on Personal Information: Provide education to people to protect their personal identity numbers like Aadhaar and PAN card number. Always emphasise the possible dangers connected to sharing such data in the course of phone conversations.
• Report Suspicious Activity: Prompt reporting of suspicious phone calls or messages to relevant authorities and consumer protection agencies helps in tracking down scammers and prevents people from falling. Report to https://cybercrime.gov.in or reach out to helpline@cyberpeace.net for further assistance. 
• Enhanced Cybersecurity Measures: Implement robust cybersecurity measures to detect and mitigate phishing attempts and fraudulent activities. This includes monitoring and blocking suspicious phone numbers and IP addresses associated with scams.

Conclusion:

In the Customs Scam fraud, the scammers pretend to be a custom or any government official and sometimes threaten the targets to get the details such as Aadhaar, PAN card details, screenshot of their bank accounts along with their available balance in their account. The phone numbers used for these kinds of scams were analysed for any suspicious activity. It is found that all the phone numbers look authentic concealing the fraudentent activities. The interactions made with them reveals that they create fearness and urgency between the individuals. They act as if they are genuine officer’s and ask for money to resolve this issue. It is important to stay vigilant and not to share any personal or financial information. When facing these kinds of scams, report and spread awareness among individuals.

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