#FactCheck - "Deepfake Video Falsely Claims Justin Trudeau Endorses Investment Project”
Executive Summary:
A viral online video claims Canadian Prime Minister Justin Trudeau promotes an investment project. However, the CyberPeace Research Team has confirmed that the video is a deepfake, created using AI technology to manipulate Trudeau's facial expressions and voice. The original footage has no connection to any investment project. The claim that Justin Trudeau endorses this project is false and misleading.

Claims:
A viral video falsely claims that Canadian Prime Minister Justin Trudeau is endorsing an investment project.

Fact Check:
Upon receiving the viral posts, we conducted a Google Lens search on the keyframes of the video. The search led us to various legitimate sources featuring Prime Minister Justin Trudeau, none of which included promotion of any investment projects. The viral video exhibited signs of digital manipulation, prompting a deeper investigation.

We used AI detection tools, such as TrueMedia, to analyze the video. The analysis confirmed with 99.8% confidence that the video was a deepfake. The tools identified "substantial evidence of manipulation," particularly in the facial movements and voice, which were found to be artificially generated.



Additionally, an extensive review of official statements and interviews with Prime Minister Trudeau revealed no mention of any such investment project. No credible reports were found linking Trudeau to this promotion, further confirming the video’s inauthenticity.
Conclusion:
The viral video claiming that Justin Trudeau promotes an investment project is a deepfake. The research using various tools such as Google Lens, AI detection tool confirms that the video is manipulated using AI technology. Additionally, there is no information in any official sources. Thus, the CyberPeace Research Team confirms that the video was manipulated using AI technology, making the claim false and misleading.
- Claim: Justin Trudeau promotes an investment project viral on social media.
- Claimed on: Facebook
- Fact Check: False & Misleading
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Introduction
Netizens across the globe have been enjoying the fruits of technological advancements in the digital century. Our personal and professional life has been impacted deeply by the new technologies. The previous year we saw an exponential rise in blockchain integration and the applications of Web 3.0. There is no denying that the Covid-19 pandemic caused a rapid rise in technology and internet penetration all across the globe, bringing the world closer with respect to connectivity and the exchange of ideas and knowledge. Tech advancements have definitely made our lives easier, but the same has also opened the doors to various vulnerabilities and new potential threats. As cyberspace expands, so do the vulnerabilities associated with it, and it is critical we take note of such issues and create safeguards to the extent that such incidents are prevented before they occur. We need to create sustainable and secure cyberspace for future generations.MetaVerse in 2023The metaverse was introduced by Facebook (now Meta) in 2021 as a peak into the future of cyberspace. Since then, tech developers have been working towards arming the metaverse with extraordinary innovations and applications. Netizens came across news like someone bought a house or a plot in the metaverse, someone bought a car in the metaverse, and so on, these news were taken to be the evidence of the netizen’s transition towards the new digital age as we have seen in sci-fi movies. But today this type of news has become history and the metaverse is expanding faster than ever. Let us look at the latest developments and trends in the metaverse-
- Avatar creation - The avatar creation in the metaverse will be a pivotal move as the avatars will represent the user, and essentially it will be the digital, version of the user and will be similar to the user's personal and physical traits to maintain realism in the metaverse.
- Architecture firms - Metaverse has its own set of architects who will be working towards creating your dream home or pro[erty in the metaverse, the heavy code-based services are now being sold just as if they were in the physical space.
- Mining - The metaverse already has companies who are mining gold, silver, petroleum, and other resources for the avatars in the metaverse, for instance, if someone has bought a car in the metaverse, it will still need fuel to run.
- Security firms - These firms are the first line of defenders in the metaverse as they provide tech-based solutions and protocols to secure one’s avatar and belongings in the metaverse.
- Metaverse Police - Interpol, along with its global partner organization has created the metaverse police, who will be working towards creating a safe cyber ecosystem by maintaining compliance with digital laws and ethics.
Advancements beyond metaverse in 2023
Technology continues to be a critical force for change in the world. Technology breakthroughs give enterprises more possibilities to lift their productivity and invent offerings. And while it remains difficult to forecast how technology trends will play out, business leaders can plan ahead better by watching the development of new technologies, anticipating how companies could utilize them, and understanding the factors that impact innovation and adoption.
- Applied observability
It advances the practice of pattern recognition. To foresee and identify abnormalities and offer solutions, one must have the capacity to delve deeply into complicated systems and a stream of data. Data fuels this aspect of tech growth in the future.
- Digital Immune System
To ensure that all major systems operate round-the-clock to deliver uninterrupted services, Digital Immune System will combine observability, AI-augmented testing, chaos engineering, site reliability engineering (SRE), and software supply chain security. This will take the efficiency of the systems to a new level.
- Super apps
These represent the upcoming shift in application usage, design, and development, where consumers will utilise a single app to manage most systems in an enterprise ecosystem. Over 50% of the world’s population will utilise super apps on a daily basis to fulfill their daily personal and professional needs.
- AR/VR and BlockChain technology
A combination of better interconnected, safe, and immersive virtual environments where people and businesses may recreate real-life scenarios will be created by combining AR/VR, AI/ML, IoT, and Blockchain, thus creating a new vertical of innovation with keen technologies of Web 3.0.
- AAI
The next level of AI, i.e., Advanced Artificial Intelligence (AI), will revolutionise machine learning, pattern recognition, and computing. It aims to fully automate processes without requiring any manual input, thus eradicating the issues of human error and bad actor influence completely.
- Corporate Metaverse
Aside from its power as a marketing tool, the metaverse promises to provide platforms, tools, and entire virtual worlds where business can be done remotely, efficiently, and intelligently. We can expect to see the metaverse concept merge with the idea of the “digital twin” – virtual simulations of real-world products, processes, or operations that can be used to test and prototype new ideas in the safe environment of the digital domain. From wind farms to Formula 1 cars, designers are recreating physical objects inside virtual worlds where their efficiency can be stress-tested under any conceivable condition without the resource costs that would be incurred by testing them in the physical world.ConclusionIn 2023, we will see more advanced use cases for technology such as motion capture, which will mean that as well as looking and sounding more like us, our avatars will adopt our own unique gestures and body language. We may even start to see further developments in the fields of autonomous avatars – meaning they won't be under our direct control but will be enabled by AI to act as our representatives in the digital world while we ourselves get on with other, completely unrelated tasks. As we go deeper into cyberspace, we need to remember the basic safety practices and inculcate them with respect to cyberspace and work towards creating string policies and legislations to safeguard the digital rights and duties of the netizen to create a wholesome and interdependent cyber ecosystem.

Introduction
In the digital landscape, there is a rapid advancement of technologies such as generative AI(Artificial Intelligence), deepfake, machine learning, etc. Such technologies offer convenience to users in performing several tasks and are capable of assisting individuals and business entities. Certain regulatory mechanisms are also established for the ethical and reasonable use of such advanced technologies. However, these technologies are easily accessible; hence, cyber-criminals leverage AI tools and technologies for malicious activities or for committing various cyber frauds. By such misuse of advanced technologies, new cyber threats have emerged.
Deepfake Scams
Deepfake is an AI-based technology. Deepfake is capable of creating realistic images or videos which in actuality are created by machine algorithms. Deepfake technology, since easily accessible, is misused by fraudsters to commit various cyber crimes or deceive and scam people through fake images or videos that look realistic. By using the Deepfake technology, cybercriminals manipulate audio and video content, which looks very realistic but, in actuality, is fake.
Voice cloning
To create a voice clone of anyone's, audio can be deepfaked too, which closely resembles a real one but, in actuality, is a fake voice created through deepfake technology. Recently, in Kerala, a man fell victim to an AI-based video call on WhatsApp. He received a video call from a person claiming to be his former colleague. The scammer, using AI deepfake technology, impersonated the face of his former colleague and asked for financial help of 40,000.
Uttarakhand Police issues warning admitting the rising trend of AI-based scams
Recently, Uttarakhand police’s Special Task Force (STF) has issued a warning admitting the widespread of AI technology-based scams such as deepfake or voice cloning scams targeting innocent people. Police expressed concern that several incidents have been reported where innocent people are lured by cybercriminals. Cybercriminals exploit advanced technologies and manipulate innocent people to believe that they are talking to their close ones or friends, but in actuality, they are fake voice clones or deepfake video calls. In this way, cybercriminals ask for immediate financial help, which ultimately leads to financial losses for victims of such scams.
Tamil Nadu Police Issues advisory on deepfake scams
To deceive people, cyber criminals misuse deepfake technologies and target them for financial gain. Recently, Tamilnadu Police Cyberwing have issued an advisory on rising deepfake scams. Fraudsters are creating highly convincing images, videos or voice clones to defraud innocent people and make them victims of financial fraud. The advisory states that you limit the personal data you share you share online and adjust privacy settings. Advisory says to promptly report any suspicious activity or cyber crimes to 1930 or the National Cyber Crime Reporting portal.
Best practices
- Pay attention if you notice compromised video quality because deepfake videos often have compromised or poor video quality and unusual blur resolution, which poses a question to its genuineness. Deepfake videos often loop or unusually freeze, which indicates that the video content might be fabricated.
- Whenever you receive requests for any immediate financial help, act responsively and verify the situation by directly contacting the person on his primary contact number.
- You need to be vigilant and cautious, since scammers often possess a sense of urgency, leading to giving no time for the victim to think about it and deceiving them by making a quick decision. Scammers pose sudden emergencies and demand financial support on an urgent basis.
- Be aware of the recent scams and follow the best practices to stay protected from rising cyber frauds.
- Verify the identity of unknown callers.
- Utilise privacy settings on your social media.
- Pay attention if you notice any suspicious nature, and avoid sharing voice notes with unknown users because scammers might use them as voice samples and create your voice clone.
- If you fall victim to such frauds, one powerful resource available is the National Cyber Crime Reporting Portal (www.cybercrime.gov.in) and the 1930 toll-free helpline number where you can report cyber fraud, including any financial crimes.
Conclusion
AI-powered technologies are leveraged by cybercriminals to commit cyber crimes such as deepfake scams, voice clone scams, etc. Where innocent people are lured by scammers. Hence there is a need for awareness and caution among the people. We should be vigilant and aware of the growing incidents of AI-based cyber scams. Must follow the best practices to stay protected.
References:
- https://www.the420.in/ai-voice-cloning-cyber-crime-alert-uttarakhand-police/
- https://www.trendmicro.com/vinfo/us/security/news/cybercrime-and-digital-threats/exploiting-ai-how-cybercriminals-misuse-abuse-ai-and-ml#:~:text=AI%20and%20ML%20Misuses%20and%20Abuses%20in%20the%20Future&text=Through%20the%20use%20of%20AI,and%20business%20processes%20are%20compromised.
- https://www.ndtv.com/india-news/kerala-man-loses-rs-40-000-to-ai-based-deepfake-scam-heres-what-it-is-4217841
- https://news.bharattimes.co.in/t-n-cybercrime-police-issue-advisory-on-deepfake-scams/
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The concept of web accessibility (i.e., access to the internet) stems from the recognition of internet access as an inalienable right. In 2016, the United Nations Human Rights Commission (UNHRC) General Assembly referred to the access to Internet as an essential human right. The Supreme Court of India also declared such internet access as a fundamental right under the Constitution of India. Various international instruments of which India is a signatory, such as the United Nations Convention on Rights of Persons with Disabilities (UNCRPD) mandate access to information. The heavy reliance on the internet and websites necessitates making the web space inclusive, navigational and accessible to all individuals, including persons with disabilities.
Various laws mandate web accessibility:
- Right of Persons with Disability Act, 2016: The Right of Persons with Disability Act 2016 Is the primary document for the protection of the rights of persons with disabilities to ensure their full participation. The Act provides several direct and indirect provisions (such as Section 2(y) “Reasonable Accommodation”, Section 40 on “Accessibility”, and Section 42 on “Access to Information and Communication Technology”) to ensure that technology products and services are accessible to a person with disabilities.
- Rights of Persons with Disabilities Rules 2017: The 2017 rules under Rule 15 (2) task the respective Ministries and Departments to ensure compliance with accessibility standards.
- Guidelines for Indian Government Websites (GIGW): The GIGW provide a framework for websites to be designed in accordance with Web Content Accessibility Guidelines (WCAG) 2.0 standards. The GIGW enables websites to obtain certification by the Standardisation Testing and Quality Certification Directorate, after audit.
Various other policies include;
- National Policy on Universal Electronic Accessibility, 2013: The National Policy ("Policy") on Electronic Accessibility recognizes the need to eliminate discrimination on the basis of disabilities and to facilitate equal access to Electronics & ICTs. The National Policy also recognizes the diversity of differently-abled persons and provides for their specific needs. The Policy covers accessibility requirements in the area of Electronics & ICT by different stakeholders. It recognizes the need to ensure that accessibility standards, guidelines and universal design concepts are adopted and adhered to.
- Web Content Accessibility Guidelines (WCAG): The WCAG defines how to make web content more accessible to persons with disabilities. While adhering to these guidelines is optional, various versions of the WCAG have been issued. It operates on four principles; perceivable, operable, understandable and robust. It provides a path to ensuring compliance and demonstrating reasonable accommodation for persons with disabilities.
However, despite the laws, web accessibility remains a challenge. A vast majority of Indian websites, especially e-commerce entities and several government websites remain inaccessible to persons with disabilities and most often do not conform with international accessibility standards. A report by the Centre of Internet and Society states that out of the 7800 websites of the Government of India, 5815 had accessibility barriers and 1985 websites failed to open. The report also notes that more than half of the websites had no navigation markup and only 52 websites had the option to change colours. The Ministry of Electronics and Information Technology (MeITy), during the 258th Session of the Rajya Sabha on 9 December 2022 noted that 95 websites of the Central Government have been made accessible to persons with disabilities during the COVID-19 pandemic, however, only 45 websites of the Central Government have been certified as compliant under the Guidelines for Indian Government Websites (GIGW). As of that date, certification of the remaining governmental websites remains incomplete due to the pandemic. Meity also stated that the Department of Empowerment of Persons with Disabilities in 2017 sanctioned a project to be implemented by ERNET India for making 917 websites of State and Union territories. Under the project, a total of 647 websites have been made accessible as of that date.
Conclusion
While India has established a robust legal framework and policies emphasizing the importance of web accessibility as a fundamental right, the existing gap between legislation and effective implementation poses a significant challenge. The reported accessibility barriers on numerous government and e-commerce websites indicate a pressing need for heightened efforts in enforcing and enhancing accessibility standards.
In addressing these challenges, continued collaboration between government agencies, private entities and advocacy groups can play a crucial role. Ongoing monitoring, regular audits and public awareness campaigns may contribute to improving accessibility for persons with disabilities to ensure an inclusive environment and compliance with fundamental laws.
References:
- https://www.legalserviceindia.com/legal/article-2967-right-to-internet-and-fundamental-rights.html
- https://www.indiacode.nic.in/bitstream/123456789/15939/1/the_rights_of_persons_with_disabilities_act%2C_2016.pdf
- https://www.meity.gov.in/writereaddata/files/National%20Policy%20on%20Universal%20Electronics%281%29_0.pdf
- https://www.meity.gov.in/writereaddata/files/National%20Policy%20on%20Universal%20Electronics%281%29_0.pdf
- https://www.w3.org/TR/WCAG21/#:~:text=Web%20Content%20Accessibility%20Guidelines%20(WCAG)%202.1%20defines%20how%20to%20make,%2C%20learning%2C%20and%20neurological%20disabilities.
- https://www.boia.org/blog/india-digital-accessibility-laws-an-overview
- https://cis-india.org/accessibility/accessibility-of-govt-websites.pdf/view
- https://sansad.in/rs/questions/questions-and-answers