#FactCheck - Debunked: Viral Video Falsely Claims Allu Arjun Joins Congress Campaign
Executive Summary
The viral video, in which south actor Allu Arjun is seen supporting the Congress Party's campaign for the upcoming Lok Sabha Election, suggests that he has joined Congress Party. Over the course of an investigation, the CyberPeace Research Team uncovered that the video is a close up of Allu Arjun marching as the Grand Marshal of the 2022 India Day parade in New York to celebrate India’s 75th Independence Day. Reverse image searches, Allu Arjun's official YouTube channel, the news coverage, and stock images websites are also proofs of this fact. Thus, it has been firmly established that the claim that Allu Arjun is in a Congress Party's campaign is fabricated and misleading

Claims:
The viral video alleges that the south actor Allu Arjun is using his popularity and star status as a way of campaigning for the Congress party during the 2024 upcoming Lok Sabha elections.



Fact Check:
Initially, after hearing the news, we conducted a quick search using keywords to relate it to actor Allu Arjun joining the Congress Party but came across nothing related to this. However, we found a video by SoSouth posted on Feb 20, 2022, of Allu Arjun’s Father-in-law Kancharla Chandrasekhar Reddy joining congress and quitting former chief minister K Chandrasekhar Rao's party.

Next, we segmented the video into keyframes, and then reverse searched one of the images which led us to the Federation of Indian Association website. It says that the picture is from the 2022 India Parade. The picture looks similar to the viral video, and we can compare the two to help us determine if they are from the same event.

Taking a cue from this, we again performed a keyword search using “India Day Parade 2022”. We found a video uploaded on the official Allu Arjun YouTube channel, and it’s the same video that has been shared on Social Media in recent times with different context. The caption of the original video reads, “Icon Star Allu Arjun as Grand Marshal @ 40th India Day Parade in New York | Highlights | #IndiaAt75”

The Reverse Image search results in some more evidence of the real fact, we found the image on Shutterstock, the description of the photo reads, “NYC India Day Parade, New York, NY, United States - 21 Aug 2022 Parade Grand Marshall Actor Allu Arjun is seen on a float during the annual Indian Day Parade on Madison Avenue in New York City on August 21, 2022.”

With this, we concluded that the Claim made in the viral video of Allu Arjun supporting the Lok Sabha Election campaign 2024 is baseless and false.
Conclusion:
The viral video circulating on social media has been put out of context. The clip, which depicts Allu Arjun's participation in the Indian Day parade in 2022, is not related to the ongoing election campaigns for any Political Party.
Hence, the assertion that Allu Arjun is campaigning for the Congress party is false and misleading.
- Claim: A video, which has gone viral, says that actor Allu Arjun is rallying for the Congress party.
- Claimed on: X (Formerly known as Twitter) and YouTube
- Fact Check: Fake & Misleading
Related Blogs

On March 02, 2023, the Biden-Harris Administration unveiled the National Cybersecurity Plan to ensure that all Americans can enjoy the advantages of a secure digital environment. In this pivotal decade, the United States will reimagine cyberspace as a tool to achieve our goals in a way that is consistent with our values. These values include a commitment to economic security and prosperity, respect for human rights and fundamental freedoms, faith in our democracy and its institutions, and a commitment to creating a fair and diverse society. This goal cannot be achieved without a dramatic reorganisation of the United States’ cyberspace responsibilities, roles, and resources.
VISION- AIM
A more planned, organised, and well-resourced strategy to cyber protection is necessary for today’s rapidly developing world. State and non-state actors alike are launching creative new initiatives to challenge the United States. New avenues for innovation are opening up as next-generation technologies attain maturity and digital interdependencies are expanding. Thus, this Plan lays forth a plan to counter these dangers and protect the digital future. Putting it into effect can safeguard spending on things like infrastructure, clean energy, and the re-shoring of American industry.
The USA will create its digital environment by:
- Defensible if the cyber defence is comparatively easier, more effective, cheaper
- Resilient, where the impacts of cyberattacks and operator mistakes are lasting and little widespread.
- Values-aligned, where our most cherished values shape—and are in turn reinforced by— our digital world.
Already, the National Security Strategy, Executive Order 14028 (Improving the Nation’s Cybersecurity), National Security Memorandum 5 (Improving Cybersecurity for Critical Infrastructure Control Systems), M-22-09 (Moving the U.S. Government Toward Zero-Trust Cybersecurity Principles), and National Security Memorandum 10 (Improving Cybersecurity for Federal Information Systems) have all been issued to help secure cyberspace and our digital ecosystem (Promoting United States Leadership in Quantum Computing While Mitigating Risks to Vulnerable Cryptographic Systems). The Strategy builds upon previous efforts by acknowledging that the Internet serves not as an end in itself but as a means to a goal—the achievement of our highest ideals.
There are five key points that constitute the National Cybersecurity Strategy:
1. Defend Critical Infrastructure –
Defend critical infrastructure by, among other things: i) enacting cybersecurity regulations to secure essential infrastructure; (ii) boosting public-private sector collaboration; (iii) integrating federal cybersecurity centres; (iv) updating federal incident response plans and processes; and (v) modernising federal systems in accordance with zero trust principles.
2. Disrupt and Dismantle Threat Actors
Disrupt and dismantle threat actors, including by i) integrating military, diplomatic, information, financial, intelligence, and law enforcement competence, (ii) strengthening public-private sector collaborations, (iii) increasing the speed and scale of intelligence sharing and victim information, (iv) preventing the abuse of U.S.-based infrastructure, and (v) increasing disruption campaigns and other endeavours against ransomware operators;
3. Shape Market Forces to Drive Security and Resilience
The federal government can help shape market forces that drive security and resilience by doing the following: i) supporting legislative efforts to limit organisations’ ability to collect, use, transfer, and maintain personal information and providing strong protections for sensitive data (such as geolocation and health data), (ii) boosting IoT device security via federal research, development, sourcing, risk management efforts, and IoT security labelling programs, and (iii) instituting legislation establishing standards for the security of IoT devices. (iv) strengthening cybersecurity contract standards with government suppliers, (v) studying a federal cyber insurance framework, and (vi) using federal grants and other incentives to invest in efforts to secure critical infrastructure.
4. Invest in a Resilient Future
Invest in a resilient future by doing things like i) securing the Internet’s underlying infrastructure, (ii) funding federal cybersecurity R&D in areas like artificial intelligence, cloud computing, telecommunications, and data analytics used in critical infrastructure, (iii) migrating vulnerable public networks and systems to quantum-resistant cryptography-based environments, and (iv) investing hardware and software systems that strengthen the resiliency, safety, and security of these areas, (v) enhancing and expanding the nation’s cyber workforce; and (vi) investing in verifiable, strong digital identity solutions that promote security, interoperability, and accessibility.
5. Forge International Partnerships to Pursue Shared Goals
The United States should work with other countries to advance common interests, such as i) forming international coalitions to counter threats to the digital ecosystem; (ii) increasing the scope of U.S. assistance to allies and partners in strengthening cybersecurity; (iii) forming international coalitions to reinforce global norms of responsible state behaviour; and (v) securing global supply chains for information, communications, and operational technologies.
Conclusion:
The Strategy results from months of work by the Office of the National Cyber Director (“ONCD”), the primary cybersecurity policy and strategy advisor to President Biden and coordinates cybersecurity engagement with business and international partners. The National Security Council will oversee the Strategy’s implementation through ONCD and the Office of Management and Budget.
In conclusion, we can say that the National Cybersecurity Plan of the Biden administration lays out an ambitious goal for American cybersecurity that is to be accomplished by the end of the decade. The administration aims to shift tasks and responsibilities to those organisations in the best position to safeguard systems and software and to encourage incentives for long-term investment in cybersecurity to build a more cyber-secure future.
It is impossible to assess the cyber strategy in a vacuum. It’s critical to consider the previous efforts and acknowledge the ones that still need to be made. The implementation specifics for several aspects of the approach are left up to a yet-to-be-written plan.
Given these difficulties, it would be simple to voice some pessimism at this stage regarding the next effort that will be required. Yet, the Biden administration has established a vision for cybersecurity oriented towards the future, with novel projects that could fundamentally alter how the United States handles and maintains cybersecurity. The Biden administration raised the bar for cybersecurity by outlining this robust plan, which will be challenging for succeeding administrations to let go. Also, it has alerted Congress to areas where it will need to act.
References:
- https://www.whitehouse.gov/briefing-room/statements-releases/2023/03/02/fact-sheet-biden-harris-administration-announces-national-cybersecurity-strategy/
- https://www.huntonprivacyblog.com/2023/03/02/white-house-releases-national-cybersecurity-strategy/
- https://www.lawfareblog.com/biden-harris-administration-releases-new-national-cybersecurity-strategy

Introduction
Deepfake technology, which combines the words "deep learning" and "fake," uses highly developed artificial intelligence—specifically, generative adversarial networks (GANs)—to produce computer-generated content that is remarkably lifelike, including audio and video recordings. Because it can provide credible false information, there are concerns about its misuse, including identity theft and the transmission of fake information. Cybercriminals leverage AI tools and technologies for malicious activities or for committing various cyber frauds. By such misuse of advanced technologies such as AI, deepfake, and voice clones. Such new cyber threats have emerged.
India Topmost destination for deepfake attacks
According to Sumsub’s identity fraud report 2023, a well-known digital identity verification company with headquarters in the UK. India, Bangladesh, and Pakistan have become an important participants in the Asia-Pacific identity fraud scene with India’s fraud rate growing exponentially by 2.99% from 2022 to 2023. They are among the top ten nations most impacted by the use of deepfake technology. Deepfake technology is being used in a significant number of cybercrimes, according to the newly released Sumsub Identity Fraud Report for 2023, and this trend is expected to continue in the upcoming year. This highlights the need for increased cybersecurity awareness and safeguards as identity fraud poses an increasing concern in the area.
How Deeepfake Works
Deepfakes are a fascinating and worrisome phenomenon that have emerged in the modern digital landscape. These realistic-looking but wholly artificial videos have become quite popular in the last few months. Such realistic-looking, but wholly artificial, movies have been ingrained in the very fabric of our digital civilisation as we navigate its vast landscape. The consequences are enormous and the attraction is irresistible.
Deep Learning Algorithms
Deepfakes examine large datasets, frequently pictures or videos of a target person, using deep learning techniques, especially Generative Adversarial Networks. By mimicking and learning from gestures, speech patterns, and facial expressions, these algorithms can extract valuable information from the data. By using sophisticated approaches, generative models create material that mixes seamlessly with the target context. Misuse of this technology, including the dissemination of false information, is a worry. Sophisticated detection techniques are becoming more and more necessary to separate real content from modified content as deepfake capabilities improve.
Generative Adversarial Networks
Deepfake technology is based on GANs, which use a dual-network design. Made up of a discriminator and a generator, they participate in an ongoing cycle of competition. The discriminator assesses how authentic the generated information is, whereas the generator aims to create fake material, such as realistic voice patterns or facial expressions. The process of creating and evaluating continuously leads to a persistent improvement in Deepfake's effectiveness over time. The whole deepfake production process gets better over time as the discriminator adjusts to become more perceptive and the generator adapts to produce more and more convincing content.
Effect on Community
The extensive use of Deepfake technology has serious ramifications for several industries. As technology develops, immediate action is required to appropriately manage its effects. And promoting ethical use of technologies. This includes strict laws and technological safeguards. Deepfakes are computer trickery that mimics prominent politicians' statements or videos. Thus, it's a serious issue since it has the potential to spread instability and make it difficult for the public to understand the true nature of politics. Deepfake technology has the potential to generate totally new characters or bring stars back to life for posthumous roles in the entertainment industry. It gets harder and harder to tell fake content from authentic content, which makes it simpler for hackers to trick people and businesses.
Ongoing Deepfake Assaults In India
Deepfake videos continue to target popular celebrities, Priyanka Chopra is the most recent victim of this unsettling trend. Priyanka's deepfake adopts a different strategy than other examples including actresses like Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt. Rather than editing her face in contentious situations, the misleading film keeps her look the same but modifies her voice and replaces real interview quotes with made-up commercial phrases. The deceptive video shows Priyanka promoting a product and talking about her yearly salary, highlighting the worrying development of deepfake technology and its possible effects on prominent personalities.
Actions Considered by Authorities
A PIL was filed requesting the Delhi High Court that access to websites that produce deepfakes be blocked. The petitioner's attorney argued in court that the government should at the very least establish some guidelines to hold individuals accountable for their misuse of deepfake and AI technology. He also proposed that websites should be asked to identify information produced through AI as such and that they should be prevented from producing illegally. A division bench highlighted how complicated the problem is and suggested the government (Centre) to arrive at a balanced solution without infringing the right to freedom of speech and expression (internet).
Information Technology Minister Ashwini Vaishnaw stated that new laws and guidelines would be implemented by the government to curb the dissemination of deepfake content. He presided over a meeting involving social media companies to talk about the problem of deepfakes. "We will begin drafting regulation immediately, and soon, we are going to have a fresh set of regulations for deepfakes. this might come in the way of amending the current framework or ushering in new rules, or a new law," he stated.
Prevention and Detection Techniques
To effectively combat the growing threat posed by the misuse of deepfake technology, people and institutions should place a high priority on developing critical thinking abilities, carefully examining visual and auditory cues for discrepancies, making use of tools like reverse image searches, keeping up with the latest developments in deepfake trends, and rigorously fact-check reputable media sources. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and adjusting the constantly changing terrain.
Conclusion
Advanced artificial intelligence-powered deepfake technology produces extraordinarily lifelike computer-generated information, raising both creative and moral questions. Misuse of tech or deepfake presents major difficulties such as identity theft and the propagation of misleading information, as demonstrated by examples in India, such as the latest deepfake video involving Priyanka Chopra. It is important to develop critical thinking abilities, use detection strategies including analyzing audio quality and facial expressions, and keep up with current trends in order to counter this danger. A thorough strategy that incorporates fact-checking, preventative tactics, and awareness-raising is necessary to protect against the negative effects of deepfake technology. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and making adjustments to the constantly changing terrain. Creating a true cyber-safe environment for netizens.
References:
- https://yourstory.com/2023/11/unveiling-deepfake-technology-impact
- https://www.indiatoday.in/movies/celebrities/story/deepfake-alert-priyanka-chopra-falls-prey-after-rashmika-mandanna-katrina-kaif-and-alia-bhatt-2472293-2023-12-05
- https://www.csoonline.com/article/1251094/deepfakes-emerge-as-a-top-security-threat-ahead-of-the-2024-us-election.html
- https://timesofindia.indiatimes.com/city/delhi/hc-unwilling-to-step-in-to-curb-deepfakes-delhi-high-court/articleshow/105739942.cms
- https://www.indiatoday.in/india/story/india-among-top-targets-of-deepfake-identity-fraud-2472241-2023-12-05
- https://sumsub.com/fraud-report-2023/

Introduction
India plans to draft the first AI regulations framework. The draft will be discussed and debated in June-July this year as stated by Union Minister of Skill Development and Entrepreneurship Rajeev Chandrasekhar. He aims to harness AI for economic growth, healthcare, and agriculture, ensuring its significant impact. The Indian government plans to fully utilise AI for economic growth, focusing on healthcare, drug discovery, agriculture, and farmer productivity.
Government Approach to Regulating AI
Chandrasekhar stated that the government's approach to AI regulation involves establishing principles and a comprehensive list of harms and criminalities. They prefer clear platform standards to address bias and misuse during model training rather than regulating AI at specific stages of its development. Union Minister Chandrasekhar also highlights the importance of legal compliance and the risks faced by entrepreneurs who disregard regulations in the digital economy. He warned of "severe consequences" for non-compliance.
Addressing the opening session of the two-day Nasscom leadership summit in Mumbai, the Union minister added that the intention is to harness AI for economic growth and address potential risks and harms. Mr. Chandrasekhar stated that the government is committed to developing AI-skilled individuals. He also highlighted the importance of a global governance framework that deals with the safety and trust of AI.
Union Minister Chandrasekhar also said that 900 million Indians online and 1.3 billion people will be connected to the global internet soon, providing India with both an opportunity and a responsibility to collaborate on regulations to establish legal safeguards that protect consumers and citizens. He further added that the framework is being retrofitted to address the complexity and impact of AI in safety infrastructure. The goal is to ensure legal guardrails for Al, a kinetic enabler of the digital economy, safety and trust, and accountability for those using the AI platform.
Prioritizing Safety and Trust in AI Development
Union minister Chandrasekhar announced that the framework will be discussed at the upcoming Global Partnership on Artificial Intelligence (GPAI) event, a multi-stakeholder initiative with 29 member countries aiming to bridge the gap between theory and practice on AI by supporting research on AI-related priorities. Chandrasekhar emphasises the importance of safety and trust in generative AI development. He believes that every platform must be legally accountable for any harm it causes or enables and should not enable criminality. He advocated for safe and trustworthy AI.
Conclusion
India is drafting its first AI regulation framework, as highlighted by Union Minister Rajeev Chandrasekhar. This framework aims to harness the potential of AI while ensuring safety, trust, and accountability. The framework will focus on principles, comprehensive standards, and legal compliance to navigate the complexities of AI's impact on sectors like healthcare, agriculture, and the digital economy. India recognises the need for robust legal safeguards to protect citizens and foster innovation and economic growth while fostering a culture of trustworthy AI development.
References:
- https://www.livemint.com/ai/artificial-intelligence/india-to-come-up-with-ai-regulations-framework-by-june-july-this-year-rajeev-chandrasekhar-msde-11708409300377.html
- https://timesofindia.indiatimes.com/business/india-business/india-to-develop-draft-ai-framework-by-june-july-chandrasekhar/articleshow/107865548.cms
- https://newsonair.gov.in/News?title=Government-to-come-out-with-draft-regulatory-framework-for-Artificial-Intelligence-by-July-2024&id=477637