“Try Without Personalisation” Google’s New Search Feature For Non-Personalised Search Results
Introduction
Google’s search engine is widely known for its ability to tailor its search results based on user activity, enhancing the relevance of search outcomes. Recently, Google introduced the ‘Try Without Personalisation’ feature. This feature allows users to view results independent of their prior activity. This change marks a significant shift in platform experiences, offering users more control over their search experience while addressing privacy concerns.
However, even in this non-personalised mode, certain contextual factors including location, language, and device type, continue to influence results. This essentially provides the search with a baseline level of relevance. This feature carries significant policy implications, particularly in the areas of privacy, consumer rights, and market competition.
Understanding the Feature
When users engage with this option of non-personalised search, it will no longer show them helpful individual results that are personalisation-dependent and will instead provide unbiased search results. Essentially,this feature provides users with neutral (non-personalised) search results by bypassing their data.
This feature allows the following changes:
- Disables the user’s ability to find past searches in Autofill/Autocomplete.
- Does not pause or delete stored activity within a user’s Google account. Users, because of this feature, will be able to pause or delete stored activity through data and privacy controls.
- The feature doesn't delete or disable app/website preferences like language or search settings are some of the unaffected preferences.
- It also does not disable or delete the material that users save.
- When a user is signed in, they can ‘turn off the personalisation’ by clicking on the search option at the end of the webpage. These changes, offered by the feature, in functionality, have significant implications for privacy, competition, and user trust.
Policy Implications: An Analysis
This feature aligns with global privacy frameworks such as the GDPR in the EU and the DPDP Act in India. By adhering to principles like data minimisation and user consent, it offers users control over their data and the choice to enable or disable personalisation, thereby enhancing user autonomy and trust.
However, there is a trade-off between user expectations for relevance and the impartiality of non-personalised results. Additionally, the introduction of such features may align with emerging regulations on data usage, transparency, and consent. Policymakers play a crucial role in encouraging innovations like these while ensuring they safeguard user rights and maintain a competitive market.
Conclusion and Future Outlook
Google's 'Try Without Personalisation' feature represents a pivotal moment for innovation by balancing user privacy with search functionality. By aligning with global privacy frameworks such as the GDPR and the DPDP Act, it empowers users to control their data while navigating the complex interplay between relevance and neutrality. However, its success hinges on overcoming technical hurdles, fostering user understanding, and addressing competitive and regulatory scrutiny. As digital platforms increasingly prioritise transparency, such features could redefine user expectations and regulatory standards in the evolving tech ecosystem.
References
Related Blogs
Introduction
As the world is being "Digitally Interlaced", cyber security has become a continuous wrangle. The “Gambling industry” is considered an incredibly lucrative mark for cybercriminals, principally due to the enormous quantities of cash on hand and the sensitive details it processes day to day. Cybercriminals may use susceptibilities in gambling scaffolds to achieve financial scams or launder unlawful funds. An analysis by Security Scorecard discovered that the online gambling industry was ranked third in the possibility of encountering a cyber attack, following the energy and financial services sectors. Similarly, Online gambling is a bending matter that demands meticulous contemplation by policymakers and nationals. The incredible rise of online gambling has led to a terse acclivity in unlawful activities such as online scams, fraud, etc. Also, online sports gambling has become a thriving endeavour in contemporary years as millions of people are putting stakes and gambles on their electronic devices.
The Challenges
Online gambling has thus become a widespread frolicking for numerous youngsters, with the industry tossed to be worth billions of dollars in the forthcoming decades. The prominent cyber security challenges in the gambling industry are money laundering, financial laundering, ransomware, personal information theft, data breaches, distributed Denial of Service (DDoS), system disruptions and Insider perils and employee malfeasance. Challenges of online gambling also include being properly not regulated and a lack of social interaction with near and dear ones. The spread of Internet gambling has presented many problems affecting consumer behaviour online, motivations to gamble, problem gambling, security of websites, and the righteousness and virtue of the games. The rise of online gambling among young people due to the lack of clear regulations has likewise produced an abundant backdrop for financial ruination.
Web games and betting are among the fastest-evolving areas of the Internet. Over the past several years, there has been an international flare-up in online gambling, permitting customers to play from the convenience of home, work, and public locations. Numerous offshore betting websites and apps usually permit parties to win in the start with sound returns, whereas after the user gets addicted and invests considerable sums, they either keep failing or have the website refuse to cash out the winnings. Also, the information demonstrates that online games have been employed to commit wrongdoings (Child sexual exploitive material, religious conversion, cyberbullying, fraud, betting in virtual online casinos, etc.)
India's laws and regulations surrounding online gambling are complex and constantly evolving. While the legal framework is not entirely clear, a few state in India have their own set of rules.
Recently In April 2023, the Union Ministry of Electronics and Information Technology (“MeitY”), by virtue of the rule-making powers available to the central government under the Information Technology Act, 2000 (“IT Act 2000”), implemented a new central legal framework for online gaming through amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (“IT Rules 2021”). These amendments (“Online Gaming Rules”) propose a light-touch, co-regulatory regime whereby MeitY-recognised, independent self-regulatory bodies (“SRB”) will verify whether an “online real-money game” is to be made available to the general public or not – in accordance with the baseline criteria prescribed by the Online Gaming Rules.
The Online Gaming Rules attempt to regulate online gaming platforms by treating them as an “online gaming intermediary” (“OGI”) and prescribing intermediary due diligence obligations for them under the IT Rules 2021. An OGI has been defined in the Online Gaming Rules as “any intermediary that enables the users of its computer resource to access one or more online games”. Under the Online Gaming Rules, an online game can be a “permissible online game” if (i) it is not an online real-money game, or (ii) it is an online real-money game but is “verified” by an SRB in accordance with the baseline criteria prescribed by the Online Gaming Rules and any additional criteria prescribed by the SRB itself.
Global Perspective
The global gaming industry worth over US$227 billion in 2022 is further projected to grow to US$312 billion by 2027. Several countries have set regulatory frameworks about online gaming, though these are skewed, concentrating mainly on gambling and circumventing numerous of the more typical cyber threats. The US spends about $60 billion annually on online gambling and sports betting. In Europe, gambling is an even larger moneymaker. Also, numerous countries in Europe, like the UK, have legalised gambling. Nevertheless, it is prohibited for a US based company to operate an online gambling site. Yet, sports betting online is permitted in some states.
Today, though the gaming market has been overpowered by China and the US, future growth in the sector is anticipated to come from emerging economies like India with increasing populations. The permitted status of online gambling in India is nonetheless imprecise, vamoosing space for exploitation by cyber criminals and disarray for players involved. One of the climactic points that ought to be addressed is the sudden upsurge of online games, which increases gambling. Skill-based games such as poker, rummy etc., have additionally been developed to circumvent the legal definition of gambling in India. The recent instances of the online gaming industry not being properly regulated have also come to light in India. For instance, the Enforcement Directorate (ED) is still investigating the vast Mahadev Online Betting scandal, exposing an unknown money laundering method using Unified Payment Interface (UPI) IDs. Also, the Cyber Cell in Agra has taken proactive action against copyright violations, illegal online gambling and betting activities, shutting down 27 Illegal cricket betting sites in major operations, safeguarding several lakhs of Indians with thousands of crores from being transferred to overseas shores principally China.
Consequently, though India has announced new regulations on online gaming, its contemporary policy framework cannot contend with the problems endangering this sector. The Public Gambling Act of 1867 makes it unlawful to use a public gambling house or to be seen in one. Nevertheless, the act does not explicitly cite online gambling, leading to further interpretation. The Ministry of Home Affairs (MHA) has released a further awareness campaign for offshore illegal gambling apps, notifying users to be mindful of foreign apps as they may be fraudulent and might induce monetary damage to the user. Also, state laws control gambling in India with each state having its own directive on the subject. Yet, the Supreme Court of India has maintained that skilled games are not gambling and are thus legal. Furthermore, the Information Technology (IT) Act, of 2000 does not precisely handle online gambling or games that enable gambling.
Today, developers have strived for new ways to monetise the growing popularity of online gaming, which oversaw the creation of in-game currencies that can be bought using actual money, usually through credit cards. Several nations have prohibited the usage of in-game currency and loot boxes, considering them a kind of online gambling. The in-game currency has thus caused much disagreement about becoming a state of hunting monetisation by developers, especially targeting minor or newbie players. The gambling industry, therefore, faces unique cybersecurity challenges that require a comprehensive and proactive approach to cybersecurity.
Conclusion
Presently, there are approximately 3.09 billion active video game players worldwide, and the number is expected to reach 3.32 billion by 2024 as of 2023. In the contemporary digital era, information is priceless, and encryption acts as a necessary means to safeguard it. Thus, Regulators are working to maintain the swiftness of shift in the industry, as the dearth of transparency in the law has made it challenging to implement regulations. There is also less awareness about cyber security in India due to the following grounds such as the lack of ethical hackers in the country, companies in India lacking focus on cyber security and hiring a team of ethical hackers and cyber security experts. Furthermore, there has been a lack of knowledge among the citizens as well.
It is essential to realise the conceivable social and economic consequences and take measures to handle the online gambling industry. The industry has thus been undersized in the mode of research following online crime and Internet gambling, even though it is an acute emphasis. There is also a pressing necessity to rebuild these regulations to tackle the more unbridled cyber security hazards swarming the gaming industry. Similarly, there is an urgent need for governments and policymakers around the world to start paying more attention to the gaming industry as cyber security threats continue to rise. There should be a further need to strengthen the regulatory framework, establish Self Regulatory Organizations (SROs), create ethical gaming designs and increase awareness among gamers. The Government of India should consider devising its own rating system to rate games so that players under 18 cannot access them.
Eventually, cyber security is a shared commitment, and everyone in the online gambling ecosystem must function jointly to provide a secure and safe setting for all.
References:
- https://truefort.com/gambling-industry-cybersecurity/
- https://www.orfonline.org/research/cybersecurity-threats-in-online-gaming-learnings-for-india
- https://www.hackread.com/chinese-scammers-cloned-websites-gambling-network/
- https://www.civilsdaily.com/news/cybersecurity-threats-from-online-gaming/
- https://www.linkedin.com/pulse/legal-considerations-online-gambling-india-sudden-increase-mathur/
- https://www.jsheld.com/insights/articles/the-importance-of-cybersecurity-in-the-online-sports-betting-industry
- https://www.the420.in/agra-cyber-cell-takes-down-27-illegal-betting-sites/
- https://g2g.news/gaming/ministry-of-home-affairs-releases-new-awareness-campaign-for-online-gaming-in-india/
- https://smestreet.in/technology/kaspersky-warns-of-increased-phishing-scams-and-data-breaches-in-apac-for-2024-2381601
- https://economictimes.indiatimes.com/tech/newsletters/morning-dispatch/govt-bans-mahadev-other-illegal-betting-apps-cyber-attacks-against-india-spike/articleshow/104996017.cms?from=mdr
- https://cipher.com/cybersecurity-for-gambling/
- https://www.mangalorean.com/tightening-the-reins-indian-government-blocks-over-550-illegal-betting-and-gambling-apps/
- https://cybersecurityasean.com/news-press-releases/kaspersky-predicts-rise-cyber-threats-across-apac-2024
- https://www.cnbctv18.com/technology/mahadev-betting-app-scam-ed-money-laundering-upi-celebrities-under-scanner-17815661.htm
- https://iclg.com/practice-areas/gambling-laws-and-regulations/india
Executive Summary:
A viral online video claims of an attack on Prime Minister Benjamin Netanyahu in the Israeli Senate. However, the CyberPeace Research Team has confirmed that the video is fake, created using video editing tools to manipulate the true essence of the original footage by merging two very different videos as one and making false claims. The original footage has no connection to an attack on Mr. Netanyahu. The claim that endorses the same is therefore false and misleading.
Claims:
A viral video claims an attack on Prime Minister Benjamin Netanyahu in the Israeli Senate.
Fact Check:
Upon receiving the viral posts, we conducted a Reverse Image search on the keyframes of the video. The search led us to various legitimate sources featuring an attack on an ethnic Turkish leader of Bulgaria but not on the Prime Minister Benjamin Netanyahu, none of which included any attacks on him.
We used AI detection tools, such as TrueMedia.org, to analyze the video. The analysis confirmed with 68.0% confidence that the video was an editing. The tools identified "substantial evidence of manipulation," particularly in the change of graphics quality of the footage and the breakage of the flow in footage with the change in overall background environment.
Additionally, an extensive review of official statements from the Knesset revealed no mention of any such incident taking place. No credible reports were found linking the Israeli PM to the same, further confirming the video’s inauthenticity.
Conclusion:
The viral video claiming of an attack on Prime Minister Netanyahu is an old video that has been edited. The research using various AI detection tools confirms that the video is manipulated using edited footage. Additionally, there is no information in any official sources. Thus, the CyberPeace Research Team confirms that the video was manipulated using video editing technology, making the claim false and misleading.
- Claim: Attack on the Prime Minister Netanyahu Israeli Senate
- Claimed on: Facebook, Instagram and X(Formerly Twitter)
- Fact Check: False & Misleading
Introduction:
Former Egyptian MP Ahmed Eltantawy was targeted with Cytrox’s predator spyware through links sent via SMS and WhatsApp. Former Egyptian MP Ahmed Eltantawy has been targeted with Cytrox’s Predator spyware in a campaign believed to be state-sponsored cyber espionage. After Eltantawy made his intention to run for president in the 2024 elections known, the targeting took place between May and September 2023. The spyware was distributed using links sent via SMS and WhatsApp, network injection, and visits to certain websites by Eltantawy. The Citizen Lab examined the assaults with the help of Google's Threat Analysis Group (TAG), and they were able to acquire an iPhone zero-day exploit chain that was designed to be used to install spyware on iOS versions up to 16.6.1.
Investigation: The Ahmed Eltantawy Incident
Eltantawy's device was forensically examined by The Citizen Lab, which uncovered several efforts to use Cytrox's Predator spyware to target him. In the investigation, The Citizen Lab and TAG discovered an iOS exploit chain utilised in the attacks against Eltantawy. They started a responsible disclosure procedure with Apple, and as a consequence, it resulted in the release of updates patching the vulnerabilities used by the exploit chain. Mobile zero-day exploit chains may be quite expensive, with black market values for them exceeding millions of dollars. The Citizen Lab also identified several domain names and IP addresses associated with Cytrox’s Predator spyware. Additionally, a network injection method was also utilised to get the malware onto Eltantawy's phone, according to the study. He would be discreetly routed to a malicious website using network injection when he went to certain websites that weren't HTTPS.
What is Cyber Espionage?
Cyber espionage, also referred to as cyber spying, is a sort of cyberattack in which an unauthorised user tries to obtain confidential or sensitive information or intellectual property (IP) for financial gain, business benefit, or political objectives.
Apple's Response: A Look at iOS Vulnerability Patching
Users are advised to keep their devices up-to-date and enable lockdown Mode on iPhones. Former Egyptian MP targeted with predator spyware ahead of 2024 presidential run hence Update your macOS Ventura, iOS, and iPadOS devices, as Apple has released emergency updates to address the flaws. Apple has Released Emergency Updates Amid Citizen Lab’s Disclosure. Apple has issued three emergency updates for iOS, iPadOS (1), and macOS Ventura (2).
The updates address the following vulnerabilities:
CVE-2023-41991,
CVE-2023-41992,
CVE-2023-41993.
Apple customers are advised to immediately install these emergency security updates to protect themselves against potential targeted spyware attacks. By updating promptly, users will ensure that their devices are secure and cannot be compromised by such attacks exploiting these particular zero-day vulnerabilities. Hence it is advisable to maintain up-to-date software and enable security features in your Apple devices.
Conclusion:
Ahmed Eltantawy, a former Egyptian MP and presidential candidate, was targeted with Cytrox’s Predator spyware after announcing his bid for the presidency. He was targeted by Cytrox Predator Spyware Campaign. Such an incident is believed to be State-Sponsored Cyber Espionage. The incident raises the question of loss of privacy and shows the mala fide intention of the political opponents. The investigation Findings reveal that Ahmed Eltantawy was the victim of a sophisticated cyber espionage campaign that leveraged Cytrox’s Predator spyware. Apple advised that all users are urged to update their Apple devices. This case raises alarming concerns about the lack of controls on the export of spyware technologies and underscores the importance of security updates and lockdown modes on Apple devices.
References:
- https://uksnackattack.co.uk/predator-in-the-wires-ahmed-eltantawy-targeted-by-predator-spyware-upon-presidential-ambitions-announcement
- https://citizenlab.ca/2023/09/predator-in-the-wires-ahmed-eltantawy-targeted-with-predator-spyware-after-announcing-presidential-ambitions/#:~:text=Between%20May%20and%20September%202023,in%20the%202024%20Egyptian%20elections.
- https://thehackernews.com/2023/09/latest-apple-zero-days-used-to-hack.html
- https://www.hackread.com/zero-day-ios-exploit-chain-predator-spyware/
