Responsibility Of Big Tech In Countering Misinformation: I&B Minister Calls For Greater Accountability

Ayndri
Ayndri
Research Analyst - Policy & Advocacy, CyberPeace
PUBLISHED ON
Nov 20, 2024
10

Introduction

The Union Minister of Information and Broadcasting Ashwini Vaishnaw addressed the Press Council of India on the occasion of National Press Day regarding emergent concerns in the digital media and technology landscape. Union Minister of Information and Broadcasting Ashwini Vaishnaw has identified four major challenges facing news media in India, including fake news, algorithmic bias, artificial intelligence, and fair compensation. He emphasized the need for greater accountability and fairness from Big Tech to combat misinformation and protect democracy. Vaishnaw argued that platforms do not verify information posted online, leading to the spread of false and misleading information. He called on online platforms and Big Tech to combat misinformation and protect democracy.

Key Concerns Highlighted by Union Minister Ashwini Vaishnaw 

  1. Misinformation: Due to India's unique sensitivities, digital platforms should adopt country-specific responsibilities and metrics. The Minister also questioned the safe harbour principle, which shields platforms from liability for user-generated content. 
  2. Algorithmic Biases: The prioritisation of viral content, which is often divisive, by social media algorithms can have serious implications on societal peace. 
  3. Impact of AI on intellectual Property: The training of AI on pre-existing datasets presents the ethical challenge of robbing original creators of their rights to their intellectual property
  4. Fair compensation: Traditional news media is increasingly facing financial strain since news consumption is shifting rapidly to social media platforms, creating uneven compensation dynamics.

Cyberpeace Insights 

  1. Misinformation: Marked by routine upheavals and moral panics, Indian society is vulnerable to the severe impacts of fake news, including mob violence, political propaganda, health misinformation and more. Inspired by the EU's Digital Services Act, 2022, and other related legislation that addresses hate speech and misinformation, the Indian Minister has called for revisiting the safe harbour protection under Section 79 of the IT Act, 2000. However, any legislation on misinformation must strike a balance between protecting the fundamental rights to freedom of speech, and privacy while safeguarding citizens from its harmful effects.
  2. Algorithmic Biases: Social media algorithms are designed to boost user engagement since this increases advertisement revenue. This leads to the creation of filter bubbles- exposure to personalized information online and echo chambers interaction with other users with the same opinions that align with their worldview. These phenomena induce radicalization of views, increase intolerance fuel polarization in public discourse, and trigger the spread of more misinformation. Tackling this requires algorithmic design changes such as disincentivizing sensationalism, content labelling, funding fact-checking networks, etc. to improve transparency. 
  3. Impact of AI on Intellectual Property: AI models are trained on data that may contain copyrighted material. It can lead to a loss of revenue for primary content creators, while tech companies owning AI models may financially benefit disproportionately by re-rendering their original works. Large-scale uptake of AI models will significantly impact fields such as advertising, journalism, entertainment, etc by disrupting their market. Managing this requires a push for Ethical AI regulations and the protection of original content creators. 

Conclusion: Charting a Balanced Path

The socio-cultural and economic fabric of the Indian subcontinent is not only distinct from the rest of the world but has cross-cutting internal diversities, too. Its digital landscape stands at a crossroads as rapid global technological advancements present increasing opportunities and challenges. In light of growing incidents of misinformation on social media platforms, it is also crucial that regulators consider framing rules that encourage and mandate content verification mechanisms for online platforms, incentivizing them to adopt advanced AI-driven fact-checking tools and other relevant measures. Additionally, establishing public-private partnerships to monitor misinformation trends is crucial to rapidly debunking viral falsehoods. However ethical concerns and user privacy should be taken into consideration while taking such steps. Addressing misinformation requires a collaborative approach that balances platform accountability, technological innovation, and the protection of democratic values.

Sources

  1. https://www.indiatoday.in/india/story/news-media-4-challenges-ashwini-vaishnaw-national-press-day-speech-big-tech-fake-news-algorithm-ai-2634737-2024-11-17
  2. https://ec.europa.eu/commission/presscorner/detail/en/ip_24_881
  3. https://www.legaldive.com/news/digital-services-act-dsa-eu-misinformation-law-propaganda-compliance-facebook-gdpr/691657/ 
  4. https://www.fondationdescartes.org/en/2020/07/filter-bubbles-and-echo-chambers/ 
  5. https://www.google.com/searchq=News+Media+Bargaining+Code&oq=News+Media+Bargaining+Code&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIICAYQABgWGB4yCAgHEAAYFhgeMggICBAAGBYYHjIICAkQABgWGB7SAQcyMjVqMGo3qAIIsAIB&sourceid=chrome&ie=UTF-8
PUBLISHED ON
Nov 20, 2024
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