Misinformation’s Impact on Public Health Policy Decisions
Introduction
Misinformation poses a significant challenge to public health policymaking since it undermines efforts to promote effective health interventions and protect public well-being. The spread of inaccurate information, particularly through online channels such as social media and internet platforms, further complicates the decision-making process for policymakers since it perpetuates public confusion and distrust. This misinformation can lead to resistance against health initiatives, such as vaccination programs, and fuels scepticism towards scientifically-backed health guidelines.
Before the COVID-19 pandemic, misinformation surrounding healthcare largely encompassed the effects of alcohol and tobacco consumption, marijuana use, eating habits, physical exercise etc. However, there has been a marked shift in the years since. One such example is the outcry against palm oil in 2024: it is an ingredient prevalent in numerous food and cosmetic products, and came under the scanner after a number of claims that palmitic acid, which is present in palm oil, is detrimental to our health. However, scientific research by reputable institutions globally established that there is no cause for concern regarding the health risks posed by palmitic acid. Such trends and commentaries tend to create a parallel unscientific discourse that has the potential to not only impact individual choices but also public opinion and as a result, market developments and policy conversations.
A prevailing narrative during the worst of the Covid-19 pandemic was that the virus had been engineered to control society and boost hospital profits. The extensive misinformation surrounding COVID-19 and its management and care increased vaccine hesitancy amongst people worldwide. It is worth noting that vaccine hesitancy has been a consistent trend historically; the World Health Organisation flagged vaccine hesitancy as one of the main threats to global health, and there have been other instances where a majority of the population refused to get vaccinated anticipating unverified, long-lasting side effects. For example, research from 2016 observed a significant level of public skepticism regarding the development and approval process of the Zika vaccine in Africa. Further studies emphasised the urgent need to disseminate accurate information about the Zika virus on online platforms to help curb the spread of the pandemic.
In India during the COVID-19 pandemic, despite multiple official advisories, notifications and guidelines issued by the government and ICMR, people continued to remain opposed to vaccination, which resulted in inflated mortality rates within the country. Vaccination hesitancy was also compounded by anti-vaccination celebrities who claimed that vaccines were dangerous and contributed in large part to the conspiracy theories doing the rounds. Similar hesitation was noted in misinformation surrounding the MMR vaccines and their likely role in causing autism was examined. At the time of the crisis, the Indian government also had to tackle disinformation-induced fraud surrounding the supply of oxygens in hospitals. Many critically-ill patients relied on fake news and unverified sources that falsely portrayed the availability of beds, oxygen cylinders and even home set-ups, only to be cheated out of money.
The above examples highlight the difficulty health officials face in administering adequate healthcare. The special case of the COVID-19 pandemic also highlighted how current legal frameworks failed to address misinformation and disinformation, which impedes effective policymaking. It also highlights how taking corrective measures against health-related misinformation becomes difficult since such corrective action creates an uncomfortable gap in an individual’s mind, and it is seen that people ignore accurate information that may help bridge the gap. Misinformation, coupled with the infodemic trend, also leads to false memory syndrome, whereby people fail to differentiate between authentic information and fake narratives. Simple efforts to correct misperceptions usually backfire and even strengthen initial beliefs, especially in the context of complex issues like healthcare. Policymakers thus struggle with balancing policy making and making people receptive to said policies in the backdrop of their tendencies to reject/suspect authoritative action. Examples of the same can be observed on both the domestic front and internationally. In the US, for example, the traditional healthcare system rations access to healthcare through a combination of insurance costs and options versus out-of-pocket essential expenses. While this has been a subject of debate for a long time, it hadn’t created a large scale public healthcare crisis because the incentives offered to the medical professionals and public trust in the delivery of essential services helped balance the conversation. In recent times, however, there has been a narrative shift that sensationalises the system as an issue of deliberate “denial of care,” which has led to concerns about harms to patients.
Policy Recommendations
The hindrances posed by misinformation in policymaking are further exacerbated against the backdrop of policymakers relying on social media as a method to measure public sentiment, consensus and opinions. If misinformation about an outbreak is not effectively addressed, it could hinder individuals from adopting necessary protective measures and potentially worsen the spread of the epidemic. To improve healthcare policymaking amidst the challenges posed by health misinformation, policymakers must take a multifaceted approach. This includes convening a broad coalition of central, state, local, territorial, tribal, private, nonprofit, and research partners to assess the impact of misinformation and develop effective preventive measures. Intergovernmental collaborations such as the Ministry of Health and the Ministry of Electronics and Information Technology should be encouraged whereby doctors debunk online medical misinformation, in the backdrop of the increased reliance on online forums for medical advice. Furthermore, increasing investment in research dedicated to understanding misinformation, along with the ongoing modernization of public health communications, is essential. Enhancing the resources and technical support available to state and local public health agencies will also enable them to better address public queries and concerns, as well as counteract misinformation. Additionally, expanding efforts to build long-term resilience against misinformation through comprehensive educational programs is crucial for fostering a well-informed public capable of critically evaluating health information.
From an individual perspective, since almost half a billion people use WhatsApp it has become a platform where false health claims can spread rapidly. This has led to a rise in the use of fake health news. Viral WhatsApp messages containing fake health warnings can be dangerous, hence it is always recommended to check such messages with vigilance. This highlights the growing concern about the potential dangers of misinformation and the need for more accurate information on medical matters.
Conclusion
The proliferation of misinformation in healthcare poses significant challenges to effective policymaking and public health management. The COVID-19 pandemic has underscored the role of misinformation in vaccine hesitancy, fraud, and increased mortality rates. There is an urgent need for robust strategies to counteract false information and build public trust in health interventions; this includes policymakers engaging in comprehensive efforts, including intergovernmental collaboration, enhanced research, and public health communication modernization, to combat misinformation. By fostering a well-informed public through education and vigilance, we can mitigate the impact of misinformation and promote healthier communities.
References
- van der Meer, T. G. L. A., & Jin, Y. (2019), “Seeking Formula for Misinformation Treatment in Public Health Crises: The Effects of Corrective Information Type and Source” Health Communication, 35(5), 560–575. https://doi.org/10.1080/10410236.2019.1573295
- “Health Misinformation”, U.S. Department of Health and Human Services. https://www.hhs.gov/surgeongeneral/priorities/health-misinformation/index.html
- Mechanic, David, “The Managed Care Backlash: Perceptions and Rhetoric in Health Care Policy and the Potential for Health Care Reform”, Rutgers University. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2751184/pdf/milq_195.pdf
- “Bad actors are weaponising health misinformation in India”, Financial Express, April 2024.
- “Role of doctors in eradicating misinformation in the medical sector.”, Times of India, 1 July 2024. https://timesofindia.indiatimes.com/life-style/health-fitness/health-news/national-doctors-day-role-of-doctors-in-eradicating-misinformation-in-the-healthcare-sector/articleshow/111399098.cms
Related Blogs
.webp)
Introduction
AI-generated fake videos are proliferating on the Internet indeed becoming more common by the day. There is a use of sophisticated AI algorithms that help manipulate or generate multimedia content such as videos, audio, and images. As a result, it has become increasingly difficult to differentiate between genuine, altered, or fake content, and these AI-manipulated videos look realistic. A recent study has shown that 98% of deepfake-generated videos have adult content featuring young girls, women, and children, with India ranking 6th among the nations that suffer from misuse of deepfake technology. This practice has dangerous consequences and could harm an individual's reputation, and criminals could use this technology to create a false narrative about a candidate or a political party during elections.
The working of deepfake videos is based on algorithms that refine the fake content, and the generators are built and trained in such a way as to get the desired output. The process is repeated several times, allowing the generator to improve the content until it seems realistic, making it more flawless. Deepfake videos are created by specific approaches some of them are: -
- Lip syncing: This is the most common technique used in deepfake. Here, the voice recordings of the video, make it appear as to what was originally said by the person appearing in the video.
- Audio deepfake: For Audio-generated deepfake, a generative adversarial network (GAN) is used to colon a person’s voice, based on the vocal patterns and refine it till the desired output is generated.
- Deepfake has become so serious that the technology could be used by bad actors or by cyber-terrorist squads to set their Geo-political agendas. Looking at the present situation in the past few the number of cases has just doubled, targeting children, women and popular faces.
- Greater Risk: in the last few years the cases of deep fake have risen. by the end of the year 2022, the number of cases has risen to 96% against women and children according to a survey.
- Every 60 seconds, a deepfake pornographic video is created, now quicker and more affordable than ever, it takes less than 25 minutes and costs using just one clean face image.
- The connection to deepfakes is that people can become targets of "revenge porn" without the publisher having sexually explicit photographs or films of the victim. They may be made using any number of random pictures or images collected from the internet to obtain the same result. This means that almost everyone who has taken a selfie or shared a photograph of oneself online faces the possibility of a deepfake being constructed in their image.
Deepfake-related security concerns
As deepfakes proliferate, more people are realising that they can be used not only to create non-consensual porn but also as part of disinformation and fake news campaigns with the potential to sway elections and rekindle frozen or low-intensity conflicts.
Deepfakes have three security implications: at the international level, strategic deepfakes have the potential to destroy precarious peace; at the national level, deepfakes may be used to unduly influence elections, and the political process, or discredit opposition, which is a national security concern, and at the personal level, the scope for using Women suffer disproportionately from exposure to sexually explicit content as compared to males, and they are more frequently threatened.
Policy Consideration
Looking at the present situation where the cases of deepfake are on the rise against women and children, the policymakers need to be aware that deepfakes are utilized for a variety of valid objectives, including artistic and satirical works, which policymakers should be aware of. Therefore, simply banning deepfakes is not a way consistent with fundamental liberties. One conceivable legislative option is to require a content warning or disclaimer. Deepfake is an advanced technology and misuse of deepfake technology is a crime.
What are the existing rules to combat deepfakes?
It's worth noting that both the IT Act of 2000 and the IT Rules of 2021 require social media intermediaries to remove deep-fake videos or images as soon as feasible. Failure to follow these guidelines can result in up to three years in jail and a Rs 1 lakh fine. Rule 3(1)(b)(vii) requires social media intermediaries to guarantee that its users do not host content that impersonates another person, and Rule 3(2)(b) requires such content to be withdrawn within 24 hours of receiving a complaint. Furthermore, the government has stipulated that any post must be removed within 36 hours of being published online. Recently government has also issued an advisory to social media intermediaries to identify misinformation and deepfakes.
Conclusion
It is important to foster ethical and responsible consumption of technology. This can only be achieved by creating standards for both the creators and users, educating individuals about content limits, and providing information. Internet-based platforms should also devise techniques to deter the uploading of inappropriate information. We can reduce the negative and misleading impacts of deepfakes by collaborating and ensuring technology can be used in a better manner.
References
- https://timesofindia.indiatimes.com/life-style/parenting/moments/how-social-media-scandals-like-deepfake-impact-minors-and-students-mental-health/articleshow/105168380.cms?from=mdr
- https://www.aa.com.tr/en/science-technology/deepfake-technology-putting-children-at-risk-say-experts/2980880
- https://wiisglobal.org/deepfakes-as-a-security-issue-why-gender-matters/
What is Juice Jacking?
We all use different devices during the day, but they converge to a common point when the battery runs out, the cables and adaptors we use to charge the devices are daily necessities for everyone. These cables and adaptors have access to the only port in the phones and hence are used for juice-jacking attacks. Juice jacking is when someone installs malware or spyware software in your device using an unknown charging port or cable.
How does juice jacking work?
We all use phones and gadgets, like I-phones, smartphones, Android devices: and smartwatches, to simplify our lives. But one thing common in it is the charging cables or USB ports, as the data and power supply pass through the same port/cable.
This is potentially a problem with devastating consequences. When your phone connects to another device, it pairs with it (ports/cables) and establishes a trusted relationship. That means the devices can exchange data. During the charging process, the USB cord opens a path into your device that a cybercriminal can exploit.
There is a default setting in the phones where data transfer is disabled, and the connections which provide the power are visible at the end. For example, in the latest models, when you plug your device into a new port or a computer, a question is pooped asking whether the device is trusted. The device owner cannot see what the USB port connects to in case of juice jacking. So, if you plug in your phone and someone checks on the other end, they may be able to transfer data between your device and theirs, thus leading to a data breach.
A leading airline was recently hacked into, which caused delayed flights across the country. When investigated, it was found that malware was planted in the system by using a USB port, which allowed the hackers access to critical data to launch their malware attack.
FBI’s Advisory
Federal Bureau of Investigation and other Interpol agencies have been very critical of cybercriminals. Inter-agency cooperation has improved the pace of investigation and chances of apprehending criminals. In a tweet by the FBI, the issue of Juice Jakcking was addressed, and public places like airports, railways stations, shopping malls etc., are pinpointed places where such attacks have been seen and reported. These places offer easy access to charging points for various devices, which are the main targets for bad actors. The FBI advises people not to use the charging points and cables at airports, railways stations and hotels and also lays emphasis upon the importance of carrying your own cable and charger.
Tips to protect yourself from juice jacking
There are a few simple and effective tips to keep your smart devices smart, such as –
- Avoid using public charging stations: The best way to protect yourself and your devices is to avoid public charging stations it’s always a good habit to charge your phones in your car, at home, and in offices when not in use.
- Using a wall outlet is a safer option: If it’s too urgent for you to use a public station, try to use wall outlets rather than poles because data can’t get easily transferred.
- Use other methods/modes of charging: If you are travelling, carrying a power bank is always safe, as it is easy to carry.
- Software security: – It’s always advised to update your phone’s software regularly. Once connected to the charging station, lock your device. This will prevent it from syncing or transferring data.
- Enable Airplane mode while charging: If you need to charge your phone from an unknown source in a public area, it is advisable to put the phone on airplane mode or switch it off to prevent anyone from gaining access to your device through any open network.
However, many mobile phones (including iPhones) turn on automatically when connected to power. As a result, your mileage may vary. This is an effective safeguard if your phone does not turn on automatically when connected to power.
Conclusion
As of present, juice-jacking attacks are less frequent. While not the most common type of attack today, the number of occurrences is expected to rise as smartphone gadget usage and penetration are rising across the globe. Our cyber safety and security are in our hands, and hence protecting them is our paramount digital duty. Always remember we see no harm in charging ports, but that doesn’t mean that the possibility of a threat can be ruled out completely. With the increased use of ports for charging, earphones, and data transfer, such crimes will continue and evolve with time. Thus, it is essential to counter these attacks by sharing knowledge and awareness of such crimes and reporting them to competent authorities to eradicate the menace of cybercriminals from our digital ecosystem.
Introduction
Quantum technology involves the study of matter and energy at the sub-atomic level. This technology uses superposition and entanglement to provide new capabilities in computing, cryptography and communication and solves problems at speeds not possible with classical computers. Unlike classical bits, qubits can exist in a superposition of states, representing 0, 1, or any combination of these states simultaneously. The Union Cabinet approved the National Quantum Mission on 19 April 2023, with a budget allocation of Rs 6000 Crore. The mission will seed, nourish, and scale up scientific and industrial R&D in the domain of quantum technology so that India emerges as one of the leaders in developing quantum technologies and their applications.
The Union Minister for Science and Technology and Minister of Earth Sciences, Dr. Jitendra Singh announced the selection of 8 start-ups for support under India’s National Quantum Mission and the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS). The selected start-ups represent diverse quantum tech domains and were chosen via a rigorous evaluation process. These startups are poised to be critical enablers in translating quantum research into practical applications. This start-up selection aligns with India’s broader vision for technological self-reliance and innovation by 2047.
Policy Landscape and Vision
The National Quantum Mission’s main goal is to develop intermediate-scale quantum computers with 50-1000 physical qubits in 8 years, across diverse platforms such as superconducting and photonic technology. The mission deliverables include the development of satellite-based secure quantum communications between ground stations over a range of 2000 km within India, long-distance secure quantum communications with other countries, inter-city quantum key distribution over 2000 km, and multi-node quantum networks with quantum memories.
The National Mission on Interdisciplinary Cyber-Physical Systems aims to promote translational research in Cyber-Physical Systems and associated technologies and prototypes and demonstrates applications for national priorities. The other expectations are enhancing the top-of-the-line research base, human resource development and skill sets in these emerging areas. These missions align with India’s broader ideals such as the Digital India and Make in India campaigns to strengthen India’s technological ecosystem.
Selected Startups and Their Innovations
The startups selected reflect alignment with India’s National Quantum Mission, oriented towards fostering cutting-edge research and innovation and have industrial applications aiming at placing India as the global leader in quantum technology. The selections are:
- QNu Labs (Bengaluru): is advancing quantum communication by developing end-to-end quantum-safe heterogeneous networks.
- QPiAI India Pvt. Ltd. (Bengaluru): is building a superconducting quantum computer.
- Dimira Technologies Pvt. Ltd. (IIT Mumbai): is creating indigenous cryogenic cables, essential for quantum computing.
- Prenishq Pvt. Ltd. (IIT Delhi): developing precision diode-laser systems.
- QuPrayog Pvt. Ltd. (Pune): is working on creating optical atomic clocks and related technologies.
- Quanastra Pvt. Ltd. (Delhi): is developing advanced cryogenics and superconducting detectors.
- Pristine Diamonds Pvt. Ltd. (Ahmedabad): is creating diamond materials for quantum sensing.
- Quan2D Technologies Pvt. Ltd. (Bengaluru): is making advancements in superconducting Nanowire Single-photon Detectors.
