#FactCheck-A manipulated image showing Indian cricketer Virat Kohli allegedly watching Rahul Gandhi's media briefing on his mobile phone has been widely shared online.

Introduction

AI-generated fake videos are proliferating on the Internet indeed becoming more common by the day. There is a use of sophisticated AI algorithms that help manipulate or generate multimedia content such as videos, audio, and images. As a result, it has become increasingly difficult to differentiate between genuine, altered, or fake content, and these AI-manipulated videos look realistic. A recent study has shown that 98% of deepfake-generated videos have adult content featuring young girls, women, and children, with India ranking 6th among the nations that suffer from misuse of deepfake technology. This practice has dangerous consequences and could harm an individual's reputation, and criminals could use this technology to create a false narrative about a candidate or a political party during elections.

The working of deepfake videos is based on algorithms that refine the fake content, and the generators are built and trained in such a way as to get the desired output. The process is repeated several times, allowing the generator to improve the content until it seems realistic, making it more flawless. Deepfake videos are created by specific approaches some of them are: -

• Lip syncing: This is the most common technique used in deepfake. Here, the voice recordings of the video, make it appear as to what was originally said by the person appearing in the video.
• Audio deepfake:  For Audio-generated deepfake, a generative adversarial network (GAN) is used to colon a person’s voice, based on the vocal patterns and refine it till the desired output is generated.

• Deepfake has become so serious that the technology could be used by bad actors or by cyber-terrorist squads to set their Geo-political agendas.  Looking at the present situation in the past few the number of cases has just doubled, targeting children, women and popular faces. 

• Greater Risk: in the last few years the cases of deep fake have risen. by the end of the year 2022, the number of cases has risen to 96% against women and children according to a survey.
• Every 60 seconds, a deepfake pornographic video is created, now quicker and more affordable than ever, it takes less than 25 minutes and costs using just one clean face image.  
• The connection to deepfakes is that people can become targets of "revenge porn" without the publisher having sexually explicit photographs or films of the victim. They may be made using any number of random pictures or images collected from the internet to obtain the same result. This means that almost everyone who has taken a selfie or shared a photograph of oneself online faces the possibility of a deepfake being constructed in their image.

Deepfake-related security concerns

As deepfakes proliferate, more people are realising that they can be used not only to create non-consensual porn but also as part of disinformation and fake news campaigns with the potential to sway elections and rekindle frozen or low-intensity conflicts.

Deepfakes have three security implications: at the international level, strategic deepfakes have the potential to destroy precarious peace; at the national level, deepfakes may be used to unduly influence elections, and the political process, or discredit opposition, which is a national security concern, and at the personal level, the scope for using Women suffer disproportionately from exposure to sexually explicit content as compared to males, and they are more frequently threatened. 

Policy Consideration

Looking at the present situation where the cases of deepfake are on the rise against women and children, the policymakers need to be aware that deepfakes are utilized for a variety of valid objectives, including artistic and satirical works, which policymakers should be aware of. Therefore, simply banning deepfakes is not a way consistent with fundamental liberties. One conceivable legislative option is to require a content warning or disclaimer. Deepfake is an advanced technology and misuse of deepfake technology is a crime.

What are the existing rules to combat deepfakes?

It's worth noting that both the IT Act of 2000 and the IT Rules of 2021 require social media intermediaries to remove deep-fake videos or images as soon as feasible. Failure to follow these guidelines can result in up to three years in jail and a Rs 1 lakh fine. Rule 3(1)(b)(vii) requires social media intermediaries to guarantee that its users do not host content that impersonates another person, and Rule 3(2)(b) requires such content to be withdrawn within 24 hours of receiving a complaint. Furthermore, the government has stipulated that any post must be removed within 36 hours of being published online. Recently government has also issued an advisory to social media intermediaries to identify misinformation and deepfakes.

Conclusion

It is important to foster ethical and responsible consumption of technology. This can only be achieved by creating standards for both the creators and users, educating individuals about content limits, and providing information. Internet-based platforms should also devise techniques to deter the uploading of inappropriate information. We can reduce the negative and misleading impacts of deepfakes by collaborating and ensuring technology can be used in a better manner.  

References

• https://timesofindia.indiatimes.com/life-style/parenting/moments/how-social-media-scandals-like-deepfake-impact-minors-and-students-mental-health/articleshow/105168380.cms?from=mdr
• https://www.aa.com.tr/en/science-technology/deepfake-technology-putting-children-at-risk-say-experts/2980880
• https://wiisglobal.org/deepfakes-as-a-security-issue-why-gender-matters/

Introduction

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The digital ecosystem has undergone a profound transformation due to the rapid growth of artificial intelligence, especially through its generative applications. While this progress has introduced innovative technologies, it has also intensified the risks of deepfakes, misinformation, and identity theft. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, introduced by the Government of India, mark an important step toward stronger digital governance and greater oversight of online activities. These latest amendments establish new regulatory standards and represent India’s most comprehensive effort so far to address synthetically generated information, including AI created audio, video, and images that closely imitate reality.

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Understanding the Core Shift: From Reactive to Proactive Regulation

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The 2026 amendment establishes its main characteristic through its shift from a reactive compliance system to a proactive due diligence system. Intermediaries must now operate as active participants who take responsibility for detecting, marking and controlling dangerous material instead of functioning as neutral channels.  The rules establish an official definition for stands for Synthetically Generated Information(SGI), which they protect through legal regulations, while they address issues such as impersonation scams, election manipulation and non-consensual deepfake content.  The current transition represents a worldwide pattern that shows that governments are starting to make online platforms responsible for the material they display.

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Key Provisions of the IT Amendment Rules, 2026

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1. Mandatory Labelling of AI-Generated Content 

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Platforms must ensure that all AI-generated content is clearly labelled or watermarked to distinguish it from authentic media. Users must reveal their uploaded content's synthetic origin while platforms must confirm the information.

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2. The 3-Hour Takedown Rule

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The most contentious aspect of this regulation establishes new rules that require content removal to be processed within much shorter timeframes.:

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• The government and courts grant three-hour time limits for removing unlawful content.
• The two-hour deadline applies to media that includes non-consensual intimate imagery.

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The current time frame allows content removal within three hours, which represents a major decrease from the previous content removal time, which lasted between 24 and 36 hours, because online misinformation needs urgent attention.

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3. Traceability and Metadata Requirements

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The rules require AI-generated content to include both digital fingerprints and metadata, which enables traceability and accountability through their embedded digital fingerprints. The provision serves as an essential tool for law enforcement to investigate cases while it helps identify which parties generated harmful content.

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4. Safe Harbour Conditionality

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Intermediaries who do not meet the following three conditions risk losing their safe harbour protection through Section 79 of the IT Act:

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• The first requirement demands that intermediaries must implement proper labelling. 
• The second requirement demands that intermediaries must complete their takedown responsibilities within specific timeframes 
• The third requirement demands that intermediaries must complete their due diligence tasks. 

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This development represents a major transition for digital platforms, which will face increased responsibility for their actions.

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5. Strengthened Grievance Redressal

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The amendment establishes two new requirements for platforms. The amendment requires platforms to create systems that operate at all times to monitor their compliance with regulations.

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Significance: Why These Rules Matter

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The 2026 amendments are significant for multiple reasons:

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• The rules require labelling and rapid content removal, which helps to stop the viral dissemination of misleading information.
• The framework provides better identity protection, defamation defence and protection against non-consensual imagery.
• The new rules make intermediaries responsible for their own compliance failures.
• The regulation of AI-generated misinformation protects democratic processes during electoral periods and public discussions.

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The rules demonstrate India's goal to establish international standards for AI governance and digital responsibility.

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Challenges and Concerns

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The amendments present key issues that exist despite their positive aspects:

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• The process of removing content at high speed creates risks for legitimate expression because safeguards need to be established through careful planning. 
• The technical and infrastructural requirements governing compliance create financial burdens for smaller platforms that operate as intermediaries. 

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The existing challenges demonstrate the necessity for a solution that protects both human rights and security needs.

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Conclusion

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The IT Amendment Rules, 2026, establish a critical turning point for India's progress toward digital governance. The framework aims to establish a more secure digital environment through its solution of AI-generated content and deepfake detection problems, which create transparency and accountability issues. The rules will achieve their goals through proper implementation, which requires creating quick enforcement methods that protect both legal processes and free speech rights. The ongoing development of AI technology requires regulatory systems to keep changing while including all citizens and upholding democratic principles. 

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References

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• https://vajiramandravi.com/current-affairs/it-rules-amendment-2026
• https://indianexpress.com/article/legal-news/indias-new-3-hour-deepfake-removal-rule-experts-urge-strict-compliance-10528122
• https://timesofindia.indiatimes.com/technology/tech-news/governments-new-it-rules-make-ai-content-labelling-mandatory-give-google-youtube-instagram-and-other-platforms-3-hours-for-takedowns/articleshow/128157496.cms
• https://www.drishtiias.com/daily-updates/daily-news-analysis/information-technology-amendment-rules-2026
• https://visionias.in/current-affairs/news-today/2026-02-11/science-and-technology/government-notified-the-information-technology-intermediary-guidelines-and-digital-media-ethics-code-amendment-rules-2026

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Executive Summary

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A video showing a building collapse is going viral on social media. It is being shared as footage of a tragic incident that took place in Satya Niketan, Delhi. The video is accompanied by claims that it shows the building collapse in Satya Niketan. However, a research by CyberPeace’s Research Wing found that the viral video is not from the incident in Satya Niketan, Delhi. The research revealed that the video is actually from Moradabad, Uttar Pradesh, where a building collapsed on September 5, 2026. Clear similarities were found between the viral video and visuals from the incident in Moradabad. This confirms that an old video is being shared on social media with a false context, linking it to the incident in Satya Niketan, Delhi.

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Claim:

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A user shared the viral video on YouTube with the caption: “Major accident in Delhi! A five-storey building collapsed.”

https://www.youtube.com/shorts/1qeW-pFoMd4 

https://archive.ph/SNN9O 

Fact Check

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While investigating the viral video, we conducted a reverse image search using its keyframes. This led us to the same video, which was uploaded on an Instagram account on September 5, 2026. The text visible in the video identified the location as Moradabad, Uttar Pradesh.

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https://www.instagram.com/p/Dc54OW2SOh3/ 

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In the next stage of our research, we found the video on Republic Bharat’s Instagram channel, where it was also identified as being from Moradabad.

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https://www.instagram.com/reels/Dc8XTlpgaRL/ 

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Based on the information gathered above, a keyword search led us to a report published by Dainik Bhaskar on September 5, 2026. The report also contained visuals matching those seen in the viral video. According to the Dainik Bhaskar report, on September 5, 2026, a four-storey dilapidated building collapsed in the Mughalpura area of Moradabad amid heavy rain, triggering panic in the area. However, the administration had sealed the building a day earlier after assessing its condition. The incident took place at around 3 p.m. The building was owned by a man named Sarfaraz Ali.

https://www.bhaskar.com/local/uttar-pradesh/moradabad/news/moradabad-mughalpura-building-collapse-video-update-138940595.html

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In our research, we also tried to geolocate the building seen collapsing in the viral video. We found that the building was located near Guiyan Bagh on Jama Masjid Road in Moradabad. The location can be seen in the image below.

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Conclusion

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The evidence gathered during our research clearly establishes that the video being circulated as footage of the tragic building collapse in Satya Niketan, Delhi, is not from Delhi. Our findings show that the viral video actually captures the collapse of a dilapidated four-storey building in the Mughalpura area of Moradabad, Uttar Pradesh, on September 5, 2026, amid heavy rainfall. The video was traced to multiple sources that identified the location as Moradabad, and further verification through media reports and geolocation confirmed that the visuals correspond to the same incident. Therefore, the viral video is being shared with a false context by incorrectly linking an incident in Moradabad to the building collapse in Satya Niketan, Delhi.

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