#FactCheck - Visuals of Jharkhand Police catching a truck load of cash and gold coins is an AI-generated image

Introduction

The advent of Electronic Vehicles (EVs) represents a transformative leap towards a more sustainable and environmentally conscious transportation future by nations. However, as these vehicles become increasingly connected and reliant on advanced technological systems, a parallel concern emerges—data privacy. Integrating sophisticated technologies in EVs, such as GPS tracking, biometric authentication, and in-car connectivity, raises substantial questions about the collection, storage, and potential misuse of sensitive personal information. This intersection of automotive innovation and data privacy underscores the need for comprehensive solutions and regulatory frameworks to ensure that the benefits of electric vehicles are realised without compromising the privacy and security of their users.

Electronic vehicles primarily record three types of data;

1. Driving behaviour and patterns: The e-vehicle records braking and driving patterns, including acceleration, speed, and swerve. Some vehicles even track air conditioning usage and airbag deployment to determine the point of failure in the event of a crash.
2. Location data: The e-vehicles also track GPS systems to gauge the speed and direction of the vehicle.
3. EV functions and use of telematic services: Monitoring of EV functions includes battery use management, battery charging history, battery deterioration, electrical system functions and software version information.

Data Privacy requirements of companies

Companies manufacturing e-vehicles are saddled with several data privacy requirements as concerns about consumer safety. Data collected by e-vehicles may be sensitive in nature. Location tracking is a key issue that has garnered attention. The constant recording of a driver's whereabouts can lead to the creation of detailed profiles, raising questions about the potential misuse or unauthorised access to this sensitive information. The risk of surveillance, stalking, or even theft of valuable personal data is a genuine concern for EV owners.

Moreover, integrating smart features, such as voice recognition, biometric authentication, and in-car personal assistants, adds another layer of complexity. These features require the collection and processing of personal data. If not handled securely, they may become vulnerable to hacking or unauthorised access, leading to identity theft or other malicious activities. Additionally, Smart charging systems offer convenience by allowing remote monitoring and control of charging, but they also gather extensive data. The geographical data collected during charging may raise concerns about location privacy.

Striking a delicate balance between leveraging this data for enhancing vehicle performance and user experience while safeguarding the privacy of EV owners is paramount. Transparent privacy policies, secure data storage practices, and stringent encryption protocols are essential components of a comprehensive approach to data protection. If a company is eyeing the international market or utilising cloud-based software with decentralised global data storage, it must also navigate international privacy and data protection laws. A prime example is the General Data Protection Regulation (GDPR), a globally recognised and stringent data protection law applicable to both European-based companies and international entities providing goods, services, or monitoring activities of residents within Europe. 

Manufacturers of these vehicles are subjected to compliance with this comprehensive legal framework. Obligations on companies are levied by them being data fiduciaries; dual liability may also emanate since some data fiduciaries may also qualify as data processors. Special care must be taken when data is being transferred to third parties. 

Further, compliance with consumer safety laws is also an important consideration. In India, the Consumer Protection Act of 2019 safeguards the rights of consumers, holding manufacturers, sellers, and service providers responsible for any harm resulting from faulty or defective products. This extends the Act's coverage to include manufacturers and sellers of internet and technology-based products. When read with the Digital Personal Data Protection Act of 2023 (DPDP Act), the Consumer Protection Act of 2019 takes on additional significance. The DPDP Act, focusing on the security of an individual's digital personal data, introduces provisions such as mandatory consent, purpose limitation, data minimisation, obligatory security measures by organisations, data localisation, and enforcing accountability and compliance. These provisions apply to information generated by and for consumers, offering a comprehensive framework for protecting digital personal data.

Conclusion

The intersection of e-vehicles and data privacy necessitates a careful and comprehensive approach to ensure the coexistence of automotive innovation and user security. As electric vehicles record intricate data related to driving behaviour, location, and telematic services, companies manufacturing these vehicles must navigate a complex landscape of data privacy requirements. The potential risks associated with location tracking, smart features, and the extensive data collected during charging underscore the importance of transparent privacy policies, secure data storage practices, and stringent encryption protocols. Moreover, as companies expand globally, compliance with international privacy laws like the GDPR becomes imperative. Balancing the enhancement of vehicle performance and user experience with the safeguarding of privacy is paramount. Manufacturers, deemed as data fiduciaries, must exercise diligence, especially when transferring data to third parties. Additionally, adherence to consumer safety laws, such as the Consumer Protection Act of 2019, further emphasises the need for a holistic and vigilant approach to ensure the responsible use of data in the evolving landscape of e-vehicles.

References

• https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=1556&context=chtlj 
• https://cyberswitching.com/electric-car-charging-and-data-privacy/#:~:text=Smart%20charging%20systems%20provide%20convenience,in%20safeguarding%20EV%20user%20privacy

Introduction

Given the era of digital trust and technological innovation, the age of artificial intelligence has provided a new dimension to how people communicate and how they create and consume content. However, like all borrowed powers, the misuse of AI can lead to terrible consequences. One recent dark example was a cybercrime in Brazil: a sophisticated online scam using deepfake technology to impersonate celebrities of global stature, including supermodel Gisele Bündchen, in misleading Instagram ads. Luring in millions of reais in revenue, this crime clearly brings forth the concern of AI-generative content having rightfully set on the side of criminals. 

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Scam in Motion

Lately, the federal police of Brazil have stated that this scheme has been in circulation since 2024, when the ads were already being touted as apparently very genuine, using AI-generated video and images. The ads showed Gisele Bündchen and other celebrities endorsing skincare products, promotional giveaways, or time-limited discounts. The victims were tricked into making petty payments, mostly under 100 reais (about $19) for these fake products or were lured into paying "shipping costs" for prizes that never actually arrived.

The criminals leveraged their approach by scaling it up and focusing on minor losses accumulated from every victim, thus christening it "statistical immunity" by investigators. Victims being pocketed only a couple of dollars made most of them stay on their heels in terms of filing a complaint, thereby allowing these crooks extra limbs to shove on. Over time, authorities estimated that the group had gathered over 20 million reais ($3.9 million) in this elaborate con.

The scam was detected when a victim came forth with the information that an Instagram advertisement portraying a deepfake video of Gisele Bündchen was indeed false. With Anna looking to be Gisele and on the recommendation of a skincare company, the deepfake video was the most well-produced fake video. On going further into the matter, it became apparent that the investigations uncovered a whole network of deceptive social media pages, payment gateways, and laundering channels spread over five states in Brazil.

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The Role of AI and Deepfakes in Modern Fraud

It is one of the first few large-scale cases in Brazil where AI-generated deepfakes have been used to perpetrate financial fraud. Deepfake technology, aided by machine learning algorithms, can realistically mimic human appearance and speech and has become increasingly accessible and sophisticated. Whereas before a level of expertise and computer resources were needed, one now only requires an online tool or app. 

With criminals gaining a psychological advantage through deepfakes, the audiences would be more willing to accept the ad as being genuine as they saw a familiar and trusted face, a celebrity known for integrity and success. The human brain is wired to trust certain visual cues, making deepfakes an exploitation of this cognitive bias. Unlike phishing emails brimming with spelling and grammatical errors, deepfake videos are immersive, emotional, and visually convincing. 

This is the growing terrain: AI-enabled misinformation. From financial scams to political propaganda, manipulated media is killing trust in the digital ecosystem.

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Legalities and Platform Accountability

The Brazilian government had taken a proactive stance on the issue. In June 2025, the country's Supreme Court held that social media platforms could be held liable for failure to expeditiously remove criminal content, even in the absence of a formal order from a court. The icing on the cake is that that judgment would go a long way in architecting platform accountability in Brazil and potentially worldwide as jurisdictions adopt processes to deal with AI-generated fraud.

Meta, the parent company of Instagram, had said its policies forbid "ads that deceptively use public figures to scam people." Meta claims to use advanced detection mechanisms, trained review teams, and user tools to report violations. The persistence of such scams shows that the enforcement mechanisms still lag the pace and scale of AI-based deception.

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Why These Scams Succeed

There are many reasons for the success of these AI-powered scams.

1. Trust Due to Familiarity: Human beings tend to believe anything put forth by a known individual.
2. Micro-Fraud: Keeping the money laundered from victims small prevents any increase in the number of complaints about these crimes.
3. Speed To Create Content: New ads are being generated by criminals faster than ads can be checked for and removed by platforms via AI tools.
4. Cross-Platform Propagation: A deepfake ad is then reshared onto various other social networking platforms once it starts gaining some traction, thereby worsening the problem.
5. Absence of Public Awareness: Most users still cannot discern manipulated media, especially when high-quality deepfakes come into play.

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Wider Implications on Cybersecurity and Society

The Brazilian case is but a microcosm of a much bigger problem. With deepfake technology evolving, AI-generated deception threatens not only individuals but also institutions, markets, and democratic systems. From investment scams and fake charters to synthetic IDs for corporate fraud, the possibilities for abuse are endless.

Moreover, with generative AIs being adopted by cybercriminals, law enforcement faces obstructions to properly attributing, validating evidence, and conducting digital forensics. Determining what is actual and what is manipulated has now given rise to the need for a forensic AI model that has triggered the deployment of the opposite on the other side, the attacker, thus initiating a rising tech arms race between the two parties.

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Protecting Citizens from AI-Powered Scams

Public awareness has remained the best defence for people in such scams. Gisele Bündchen's squad encouraged members of the public to verify any advertisement through official brand or celebrity channels before engaging with said advertisements. Consumers need to be wary of offers that appear "too good to be true" and double-check the URL for authenticity before sharing any kind of personal information

Individually though, just a few acts go so far in lessening some of the risk factors:

• Verify an advertisement's origin before clicking or sharing it
• Never share any monetary or sensitive personal information through an unverifiable link
• Enable two-factor authentication on all your social accounts
• Periodically check transaction history for any unusual activity
• Report any deepfake or fraudulent advertisement immediately to the platform or cybercrime authorities

Collaboration will be the way ahead for governments and technology companies. Investing in AI-based detection systems, cooperating on international law enforcement, and building capacity for digital literacy programs will enable us to stem this rising tide of synthetic media scams.

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Conclusion

The deepfake case in Brazil with Gisele Bündchen acts as a clarion for citizens and legislators alike. This shows the evolution of cybercrime that profited off the very AI technologies that were once hailed for innovation and creativity. In this new digital frontier that society is now embracing, authenticity stands closer to manipulation, disappearing faster with each dawn.

While keeping public safety will certainly still require great cybersecurity measures in this new environment, it will demand equal contributions on vigilance, awareness, and ethical responsibility. Deepfakes are not only a technology problem but a societal one-crossing into global cooperation, media literacy, and accountability at every level throughout the entire digital ecosystem.

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Introduction

The two-day Apple’s Worldwide Developer Conference (WWDC) 2023, which was held on the 6th & 7th of June, has become an essential and highly anticipated part of our calendar as frequently as the trend. This year’s keynote announcements will include all of the usual enhancements for iOS, iPadOS, watchOS, macOS, and more. However, this year is also unique due to the unveiling of the Vision Pro headset, a brand-new Apple product.

In this blog, we will examine the exciting announcements made at Apple WWDC 2023, which was a ground-breaking event.

macOS Sonoma

macOS Sonoma, the new presentation of macOS disclosed at the WWDC full of exciting features. It comes with stunning video screensavers that show stunning scenes from all over the world. Gadgets can now be added genuinely to the work area and adjusted totally based on the client’s action. Also, it changes variety and blurring out of the spotlight while utilising applications. In addition, Death Stranding: Directors Cut for Mac announced that the Game Mode is added to make Macs more suitable for gaming. A presenter overlay enhances video presentations, and viewers can respond to them with interactive responses. Updated Safari is also included in the WebApp feature that turns frequently used websites into dedicated windows, a new Profile system for separating browsing history, and secure password sharing.  Currently, the developer beta is available and the public beta will be available in July, and the final release is anticipated for the fall.

ios 16

Apple WWDC 2023 shows the following iOS, and iOS 16 replication, offering plenty of energising highlights for iPhone and iPad clients. Apple maintains its commitment to privacy with iOS 16, which introduces enhanced privacy settings that give users even more control over their data and online privacy. Users can also personalise their devices according to their preferences thanks to the new operating system’s refinement and customisable user interface.Improved multitasking capabilities like redesigned Files app and advanced note-taking features are just a few of the productivity enhancements included in the iOS 16. With iOS 16, Apple also improves its AR capabilities, allowing developers to develop even more immersive and interactive AR experiences.

WatchOS 9

Apple WWDC 2023 carried energising updates to the Apple Watch with the presentation of watchOS 9. The Apple Watch is an essential companion for sustaining a healthy lifestyle because the most recent version of the operating system includes cutting-edge health and fitness features. WatchOS 9 gives users unprecedented control over their health, offering personalised fitness recommendations and advanced sleep tracking.

Additionally, new watch faces were added, enhancing communication capabilities and improving app performance in watchOS 9, making the Apple Watch even easier to use daily.

ios 17

Rather than focusing on major features, Apple focused on quality-of-life enhancements when it announced iOS 17 at WWDC 2023. Live Voicemail with real-time transcripts of voicemails, personalised personal contact “posters,” and video voicemails for FaceTime are all part of the update. Search filters, a catch-up arrow, live location sharing, and a safety feature called Check-In are all available in Messages. AirDrop now supports NameDrop for transferring contact information; stickers have been expanded. The autocorrect and recording features on the keyboard have been improved for accuracy. Standby in the lock screen is an intelligent home display that shows the weather, upcoming appointments, and notifications. Siri works on Standby and adjusts itself for the night. The developer beta is currently available now, and a public beta will take place next month before the full release is in the fall.

Vision Pro VR Headset

Apple unveiled the Vision Pro AR headset, their first foray into virtual reality (VR), during the WWDC keynote. The Vision Pro is a virtual reality headset that competes with PlayStation VR2 and Meta Quest 3. This is in contrast to the long-awaited Apple smart glasses. Apple put a lot of effort into making a thin and light headset by using premium materials when needed. Voice, hand, and eye commands are all used to operate the Digital Crown-equipped device. The showcases offer extraordinary clarity, which is fueled by Apple’s M2 processor with a committed R1 chip. The Vision Pro combines virtual reality (VR) and augmented reality (AR), enabling users to interact with Apple apps and gain access to the company’s existing ecosystem. The expanded reality space created by the headset’s sensors and cameras allows users to place apps in real-world environments and adjust their level of concentration. Optic ID is a security and unlocking eye-tracking technology that is incorporated into the Vision Pro. It allows for a more immersive screen experience because it is compatible with Apple accessories like Magic Keyboard and Mac. At launch, the Vision Pro supports over a hundred Apple game galleries. Disney gave a hint that Apple and Disney might work together in the future by announcing support for the Vision Pro and making the Disney Plus app available immediately. The show highlighted the headset’s lightweight plan and recommended Apple clients wear it for extended periods. However, widespread adoption may be difficult due to the high price of $3,499 (₹289,093.01 approx). Apple is expected to release the Vision Pro for public use in 2024.

15-inch MacBook Air

At the WWDC event, Apple revealed a new MacBook Air with a larger 15-inch model instead of the standard 13-inch model. The 15-inch MacBook Air features a powerful Apple M2 processor, a thin, light, and long-lasting design, and a stunning 15.3-inch Retina display. It comes in four colours and has a headphone jack, two USB-C ports, and MagSafe charging. The display has six spatial speakers, a 1080p webcam, and 500 nits of brightness. Apple claims a battery life of up to 18 hours.  

Conclusion

At Apple’s 2023 WWDC, the company demonstrated its commitment to developing technology that is user-friendly and accessible to all. Apple’s commitment to improving the user experience across all of its products is demonstrated in the updates to operating systems, improvements of Siri, breakthroughs in augmented reality, and enhancements to health and fitness.By making complex innovations more like-minded and easy to understand, Apple is enabling people to use the maximum capacity of their gadgets. Apple’s innovations at WWDC 2023 are expected to shape the future of technology, simplifying everyday tasks and revolutionising how we interact with the digital world.As we push ahead, it is exciting to guess what these advancements will proceed to develop and decidedly mean for our lives. The future holds even more incredible possibilities for all of us because of Apple’s focus on privacy, user-centric design, and pushing the boundaries of innovation. Thus, prepare to embrace a future where innovation flawlessly incorporates into our lives because of the endeavours displayed at Apple WWDC 2023.