#FactCheck - Fake Image Claiming Patanjali selling Beef Biryani Recipe mix is Misleading

Introduction

Phone farms refer to setups or systems using multiple phones collectively. Phone farms are often for deceptive purposes, to create repeated actions in high numbers quickly, or to achieve goals. These can include faking popularity through increasing views, likes, and comments and growing the number of followers. It can also include creating the illusion of legitimate activity through actions like automatic app downloads, ad views, clicks, registrations, installations and in-app engagement. 

A phone farm is a network where cybercriminals exploit mobile incentive programs by using multiple phones to perform the same actions repeatedly. This can lead to misattributions and increased marketing spends. Phone farming involves exploiting paid-to-watch apps or other incentive-based programs over dozens of phones to increase the total amount earned. It can also be applied to operations that orchestrate dozens or hundreds of phones to create a certain outcome, such as improving restaurant ratings or App Store Optimization(ASO). Companies constantly update their platforms to combat phone farming, but it is nearly impossible to prevent people from exploiting such services for their own benefit.

How Do Phone Farms Work?

Phone farms are a collection of connected smartphones or mobile devices used for automated tasks, often remotely controlled by software programs. These devices are often used for advertising, monetization, and artificially inflating app ratings or social media engagement. The software used in phone farms is typically a bot or script that interacts with the operating system and installed apps. The phone farm operator connects the devices to the Internet via wired or wireless networks, VPNs, or other remote access software. Once the software is installed, the operator can use a web-based interface or command-line tool to schedule and monitor tasks, setting specific schedules or monitoring device status for proper operation.

Modus Operandi Behind Phone Farms 

Phone farms have gained popularity due to the growing popularity and scope of the Internet and the presence of bots. Phone farmers use multiple phones simultaneously to perform illegitimate activity and mimic high numbers. The applications can range from ‘watching’ movie trailers and clicking on ads to giving fake ratings and creating false engagements. When phone farms drive up ‘engagement actions’ on social media through numerous likes and post shares, they help perpetuate a false narrative. Through phone click farms, bad actors also earn on each ad or video watched. Phone farmers claim to use this as a side hustle, as a means of making more money. Click farms can be modeled as companies providing digital engagement services or as individual corporations to multiply clicks for various objectives. They are operated on a much larger scale, with thousands of employees and billions of daily clicks, impressions, and engagements.

The Legality of Phone Farms 

The question about the legality of phone farms presents a conundrum. It is notable that phone farms are also used for legitimate application in software development and market research, enabling developers to test applications across various devices and operating systems simultaneously. However, they are typically employed for more dubious purposes, such as social media manipulation, generatiing fake clicks on online ads, spamming, spreading misinformation, and facilitating cyberattacks, and such use cases classify as illegal and unethical behaviour.

The use of the technology to misrepresent information for nefarious intents is illegitimate and unethical. Phone farms are famed for violating the terms of the apps they use to make money by simulating clicks, creating multiple fake accounts and other activities through multiple phones, which can be illegal. 

Furthermore, should any entity misrepresent its image/product/services through fake reviews/ratings obtained through bots and phone farms and create deliberately-false impressions for consumers, it is to be considered an unfair trade practice and may attract liabilities. 

CyberPeace Policy Recommendations

CyberPeace advocates for truthful and responsible consumption of technology and the Internet. Businesses are encouraged to refrain from using such unethical methods to gain a business advantage and mimic fake popularity online. Businesses must be mindful to avoid any actions that may misrepresent information and/ or cause injury to consumers, including online users. The ethical implications of phone farms cannot be ignored, as they can erode public trust in digital platforms and contribute to a climate of online deception. Law enforcement agencies and regulators are encouraged to keep a check on any illegal use of mobile devices by cybercriminals to commit cyber crimes. Tech and social media platforms must implement monitoring and detection systems to analyse any unusual behaviour/activity on their platforms, looking for suspicious bot activity or phone farming groups. To stay protected from sophisticated threats and to ensure a secure online experience, netizens are encouraged to follow cybersecurity best practices and verify all information from authentic sources.

Final Words

Phone farms have the ability to generate massive amounts of social media interactions, capable of performing repetitive tasks such as clicking, scrolling, downloading, and more in very high volumes in very short periods of time. The potential for misuse of phone farms is higher than the legitimate uses they can be put to. As technology continues to evolve, the challenge lies in finding a balance between innovation and ethical use, ensuring that technology is harnessed responsibly. 

References

• https://www.branch.io/glossary/phone-farm/
• https://clickpatrol.com/phone-farms/
• https://www.airbridge.io/glossary/phone-farms#:~:text=A%20phone%20farm%20is%20a,monitor%20the%20tasks%20being%20performed
• https://innovation-village.com/phone-farms-exposed-the-sneaky-tech-behind-fake-likes-clicks-and-more/

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In an era defined by perpetual technological advancement, the hitherto uncharted territories of the human experience are progressively being illuminated by the luminous glow of innovation. The construct of privacy, once a straightforward concept involving personal secrets and solitude, has evolved into a complex web of data protection, consent, and digital rights. This notion of privacy, which often feels as though it elusively ebbs and flows like the ghost of a bygone epoch, is now confronted with a novel intruder – neurotechnology – which promises to redefine the very essence of individual sanctity.

Why Neuro Rights

At the forefront of this existential conversation lie ventures like Elon Musk's Neuralink. This company, which finds itself at the confluence of fantastical dreams and tangible reality, teases a future where the contents of our thoughts could be rendered as accessible as the words we speak. An existence where machines not only decipher our mental whispers but hold the potential to echo back, reshaping our cognitive landscapes. This startling innovation sets the stage for the emergence of 'neurorights' – a paradigm aimed at erecting a metaphorical firewall around the synapses and neurons that compose our innermost selves.

At institutions such as the University of California, Berkeley, researchers, under the aegis of cognitive scientists like Jack Gallant, are already drawing the map of once-inaccessible territories within the mind. Gallant's landmark study, which involved decoding the brain activity of volunteers as they absorbed visual stimuli, opened Pandora's box regarding the implications of mind-reading. The paper published a decade ago, was an inchoate step toward understanding the narrative woven within the cerebral cortex. Although his work yielded only a rough sketch of the observed video content, it heralded an era where thought could be translated into observable media.

The Growth

This rapid acceleration of neuro-technological prowess has not gone unnoticed on the sociopolitical stage. In a pioneering spirit reminiscent of the robust legislative eagerness of early democracies, Chile boldly stepped into the global spotlight in 2021 by legislating neurorights. The Chilean senate's decision to constitutionalize these rights sent ripples the world over, signalling an acknowledgement that the evolution of brain-computer interfaces was advancing at a daunting pace. The initiative was spearheaded by visionaries like Guido Girardi, a former senator whose legislative foresight drew clear parallels between the disruptive advent of social media and the potential upheaval posed by emergent neurotechnology.

Pursuit of Regulation

Yet the pursuit of regulation in such an embryonic field is riddled with intellectual quandaries and ethical mazes. Advocates like Allan McCay articulate the delicate tightrope that policy-makers must traverse. The perils of premature regulation are as formidable as the risks of a delayed response – the former potentially stifling innovation, the latter risking a landscape where technological advances could outpace societal control, engendering a future fraught with unforeseen backlashes. 

Such is the dichotomy embodied in the story of Ian Burkhart, whose life was irrevocably altered by the intervention of neurotechnology. Burkhart's experience, transitioning from quadriplegia to digital dexterity through sheer force of thought, epitomizes the utopic potential of neuronal interfaces. Yet, McCay issues a solemn reminder that with great power comes great potential for misuse, highlighting contentious ethical issues such as the potential for the criminal justice system to over extend its reach into the neural recesses of the human psyche.

Firmly ensconced within this brave new world, the quest for prudence is of paramount importance. McCay advocates for a dyadic approach, where privacy is vehemently protected and the workings of technology proffered with crystal-clear transparency. The clandestine machinations of AI and the danger of algorithmic bias necessitate a vigorous, ethical architecture to govern this new frontier. 

As legal frameworks around the globe wrestle with the implications of neurotechnology, countries like India, with their burgeoning jurisprudence regarding privacy, offer a vantage point into the potential shape of forthcoming legislation. Jurists and technology lawyers, including Jaideep Reddy, acknowledge ongoing protections yet underscore the imperativeness of continued discourse to gauge the adequacy of current laws in this nascent arena.

Conclusion 

The dialogue surrounding neurorights emerges, not merely as another thread in our social fabric, but as a tapestry unto itself – intricately woven with the threads of autonomy, liberty, and privacy. As we hover at the edge of tomorrow, these conversations crystallize into an imperative collective undertaking, promising to define the sanctity of cognitive liberty. The issue at hand is nothing less than a societal reckoning with the final frontier – the safeguarding of the privacy of our thoughts.

References:

https://indianexpress.com/article/technology/science/neurorights-neurotechnology-brain-implant-9030260/

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Executive Summary:

The viral image in the social media which depicts fake injuries on the face of the MP(Member of Parliament, Lok Sabha) Kangana Ranaut alleged to have been beaten by a CISF officer at the Chandigarh airport. The reverse search of the viral image taken back to 2006, was part of an anti-mosquito commercial and does not feature the MP,  Kangana Ranaut. The findings contradict the claim that the photos are evidence of injuries resulting from the incident involving the MP, Kangana Ranaut. It is always important to verify the truthfulness of  visual content before sharing it, to prevent misinformation.

Claims:

The images circulating on social media platforms claiming the injuries on the MP, Kangana Ranaut’s face were because of an assault incident by a female CISF officer at Chandigarh airport. This claim hinted that the photos are evidence of the physical quarrel and resulting injuries suffered by  the MP, Kangana Ranaut.

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Fact Check:

When we received the posts, we reverse-searched the image and found another photo that looked similar to the viral one. We could verify through the earring in the viral image with the new image. 

The reverse image search revealed that the photo was originally uploaded in 2006 and is unrelated to the MP, Kangana Ranaut. It depicts a model in an advertisement for an anti-mosquito spray campaign.

We can validate this from the earrings in the photo after the comparison   between the two photos.

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Hence, we can confirm that the viral image of the injury mark of the MP, Kangana Ranaut has been debunked as fake and misleading, instead it has been cropped out from the original photo to misrepresent the context.

Conclusion:

Therefore, the viral photos on social media which claimed to be the results of injuries on the MP, Kangana Ranaut’s face after being assaulted allegedly by a CISF officer at the airport in Chandigarh were fake. Detailed analysis of the pictures provided the fact that the pictures have no connection with Ranaut; the picture was a 2006 anti-mosquito spray advertisement; therefore, the allegations that show these images as that of Ranaut’s injury are fake and misleading.

• Claim:  photos circulating on social media claiming to show injuries on the MP, Kangana Ranaut's face following an assault incident by a female CISF officer at Chandigarh airport.
• Claimed on: X (Formerly known as Twitter), thread, Facebook
• Fact Check: Fake & Misleading

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