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The global race for Artificial Intelligence is heating up, and India has become one of its most important battlegrounds. Over the past few months, tech giants like OpenAI (ChatGPT), Google (Gemini), X (Grok), Meta (Llama), and Perplexity AI have stepped up their presence in the country,  not by selling their AI tools, but by offering them free or at deep discounts.

At first, it feels like a huge win for India’s digital generation. Students, professionals, and entrepreneurs today can tap into some of the world’s most powerful AI tools without paying a rupee. It feels like a digital revolution unfolding in real time. Yet, beneath this generosity lies a more complicated truth. Experts caution that this wave of “free” AI access isn’t without strings attached. This offering impacts how India handles data privacy, the fairness of competition, and the pace of the development of homegrown AI innovation that the country is focusing on. 

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The Market Strategy: Free Now, Pay Later  

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The choice of global AI companies to offer free access in India is a calculated business strategy. With one of the world’s largest and fastest-growing digital populations, India is a market no tech giant wants to miss. By giving away their AI tools for free, these firms are playing a long game:

1. Securing market share early: Flooding the market with free access helps them quickly attract millions of users before Indian startups have a chance to catch up. Recent examples are Perplexity, ChatGPT Go and Gemini AI which are offering free subscriptions to Indian users. 
2. Gathering local data: Every interaction, every prompt, question, or language pattern, helps these models learn from larger datasets to improve their product offerings in India and the rest of the world. Nothing is free in the world - as the popular saying goes, “if something is free, means you are the product. The same goes for these AI platforms: they monetise user data by analysing chats and their behaviour to refine their model and build paid products. This creates the privacy risk as India currently lacks specific laws to govern how such data is stored, processed or used for AI training. 
3. Create user dependency: Once users grow accustomed to the quality and convenience of these global models, shifting to Indian alternatives,  even when they become paid, will be difficult. This approach mirrors the “freemium” model used in other tech sectors, where users are first attracted through free access and later monetised through subscriptions or premium features, raising ethical concerns.  

Impact on Indian Users

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For most Indians, the short-term impact of free AI access feels overwhelmingly positive. Tools like ChatGPT and Gemini are breaking down barriers by democratising knowledge and making advanced technology available to everyone, from students, professionals, to small businesses.  It’s changing how people learn, think and do - all without spending a single rupee.But the long-term picture isn’t quite as simple. Beneath the convenience lies a set of growing concerns:

• Data privacy risks: Many users don’t realise that their chats, prompts, or queries might be stored and used to train global AI models. Without strong data protection laws in action, sensitive Indian data could easily find its way into foreign systems.
• Overdependence on foreign technology: Once these AI tools become part of people’s daily lives, moving away from them gets harder — especially if free access later turns into paid plans or comes with restrictive conditions.
• Language and cultural bias: Most large AI models are still built mainly around English and Western data. Without enough Indian language content and cultural representation, the technology risks overlooking the very diversity that defines India

Impact on India’s AI Ecosystem  

India’s Generative AI market, valued at USD $ 1.30 billion in 2024, is projected to reach 5.40 billion by 2033. Yet, this growth story may become uneven if global players dominate early.  

Domestic AI startups face multiple hurdles — limited funding, high compute costs, and difficulty in accessing large, diverse datasets. The arrival of free, GPT-4-level models sharpens these challenges by raising user expectations and increasing customer acquisition costs.  

As AI analyst Kashyap Kompella notes, “If users can access GPT-4-level quality at zero cost, their incentive to try local models that still need refinement will be low.” This could stifle innovation at home, resulting in a shallow domestic AI ecosystem where India consumes global technology but contributes little to its creation.  

CCI’s Intervention: Guarding Fair Competition  

The Competition Commission of India (CCI) has started taking note of how global AI companies are shaping India’s digital market. In a recent report, it cautioned that AI-driven pricing strategies such as offering free or heavily subsidised access could distort healthy competition and create an uneven playing field for smaller Indian developers.

The CCI’s decision to step in is both timely and necessary. Without proper oversight, such tactics could gradually push homegrown AI startups to the sidelines and allow a few foreign tech giants to gain disproportionate influence over India’s emerging AI economy.  

 What the Indian Government Should Do  

To ensure India’s AI landscape remains competitive, inclusive, and innovation-driven, the government must adopt a balanced strategy that safeguards users while empowering local developers.  

 1. Promote Fair Competition  

The government should mandate transparency in free access offers, including their duration, renewal terms, and data-use policies.  Exclusivity deals between foreign AI firms and telecom or device companies must be closely monitored to prevent monopolistic practices.  

 2. Strengthen Data Protection 

Under the Digital Personal Data Protection (DPDP) Act, companies should be required to obtain explicit consent from users before using data for model training.  Encourage data localisation, ensuring that sensitive Indian data remains stored within India’s borders.  

3. Support Domestic AI Innovation  

Accelerate the implementation of the IndiaAI Mission to provide public compute infrastructure, open datasets, and research funding to local AI developers like  Sarvam AI, an Indian company chosen by the government to build the country's first homegrown large language model (LLM) under IndianAI Mission. 

4. Create an Open AI Ecosystem

India should develop national AI benchmarks to evaluate all models, foreign or domestic, on performance, fairness, and linguistic diversity. And at the same time, they have their own national data Centre to train their indigenous  AI models. 

5. Encourage Responsible Global Collaboration

Speaking at the AI Action Summit 2025, the Prime Minister highlighted that governance should go beyond managing risks and should also promote innovation for the global good. Building on this idea, India should encourage global AI companies to invest meaningfully in the country’s ecosystem through research labs, data centres, and AI education programmes. Such collaborations will ensure that these partnerships not only expand markets but also create value, jobs and knowledge within India.

Conclusion

The surge of free AI access across India represents a defining moment in the nation’s digital journey. On one hand, it’s empowering millions of people and accelerating AI awareness like never before. On the other hand, it poses serious challenges from over-reliance on foreign platforms to potential risks around data privacy and the slow growth of local innovation. India’s real test will be finding the right balance between access and autonomy, allowing global AI leaders to innovate and operate here, but within a framework that protects the interests of Indian users, startups, and data ecosystems. With strong and timely action under the Digital Personal Data Protection (DPDP) Act, the IndiaAI Mission, and the Competition Commission of India’s (CCI) active oversight, India can make sure this AI revolution isn’t just something that happens to the country, but for it. 

References

1. https://www.moneycontrol.com/artificial-intelligence/cci-study-flags-steep-barriers-for-indian-ai-startups-calls-for-open-data-and-compute-access-to-level-playing-field-article-13600606.html# 
2. https://www.imarcgroup.com/india-generative-ai-market 
3. https://www.mea.gov.in/Speeches-Statements.htm?dtl/39020/Opening_Address_by_Prime_Minister_Shri_Narendra_Modi_at_the_AI_Action_Summit_Paris_February_11_2025 
4. https://m.economictimes.com/tech/artificial-intelligence/nasscom-planning-local-benchmarks-for-indic-ai-models/articleshow/124218208.cms 
5. https://indianexpress.com/article/business/centre-selects-start-up-sarvam-to-build-country-first-homegrown-ai-model-9967243/# 

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Introduction

The two-day Apple’s Worldwide Developer Conference (WWDC) 2023, which was held on the 6th & 7th of June, has become an essential and highly anticipated part of our calendar as frequently as the trend. This year’s keynote announcements will include all of the usual enhancements for iOS, iPadOS, watchOS, macOS, and more. However, this year is also unique due to the unveiling of the Vision Pro headset, a brand-new Apple product.

In this blog, we will examine the exciting announcements made at Apple WWDC 2023, which was a ground-breaking event.

macOS Sonoma

macOS Sonoma, the new presentation of macOS disclosed at the WWDC full of exciting features. It comes with stunning video screensavers that show stunning scenes from all over the world. Gadgets can now be added genuinely to the work area and adjusted totally based on the client’s action. Also, it changes variety and blurring out of the spotlight while utilising applications. In addition, Death Stranding: Directors Cut for Mac announced that the Game Mode is added to make Macs more suitable for gaming. A presenter overlay enhances video presentations, and viewers can respond to them with interactive responses. Updated Safari is also included in the WebApp feature that turns frequently used websites into dedicated windows, a new Profile system for separating browsing history, and secure password sharing.  Currently, the developer beta is available and the public beta will be available in July, and the final release is anticipated for the fall.

ios 16

Apple WWDC 2023 shows the following iOS, and iOS 16 replication, offering plenty of energising highlights for iPhone and iPad clients. Apple maintains its commitment to privacy with iOS 16, which introduces enhanced privacy settings that give users even more control over their data and online privacy. Users can also personalise their devices according to their preferences thanks to the new operating system’s refinement and customisable user interface.Improved multitasking capabilities like redesigned Files app and advanced note-taking features are just a few of the productivity enhancements included in the iOS 16. With iOS 16, Apple also improves its AR capabilities, allowing developers to develop even more immersive and interactive AR experiences.

WatchOS 9

Apple WWDC 2023 carried energising updates to the Apple Watch with the presentation of watchOS 9. The Apple Watch is an essential companion for sustaining a healthy lifestyle because the most recent version of the operating system includes cutting-edge health and fitness features. WatchOS 9 gives users unprecedented control over their health, offering personalised fitness recommendations and advanced sleep tracking.

Additionally, new watch faces were added, enhancing communication capabilities and improving app performance in watchOS 9, making the Apple Watch even easier to use daily.

ios 17

Rather than focusing on major features, Apple focused on quality-of-life enhancements when it announced iOS 17 at WWDC 2023. Live Voicemail with real-time transcripts of voicemails, personalised personal contact “posters,” and video voicemails for FaceTime are all part of the update. Search filters, a catch-up arrow, live location sharing, and a safety feature called Check-In are all available in Messages. AirDrop now supports NameDrop for transferring contact information; stickers have been expanded. The autocorrect and recording features on the keyboard have been improved for accuracy. Standby in the lock screen is an intelligent home display that shows the weather, upcoming appointments, and notifications. Siri works on Standby and adjusts itself for the night. The developer beta is currently available now, and a public beta will take place next month before the full release is in the fall.

Vision Pro VR Headset

Apple unveiled the Vision Pro AR headset, their first foray into virtual reality (VR), during the WWDC keynote. The Vision Pro is a virtual reality headset that competes with PlayStation VR2 and Meta Quest 3. This is in contrast to the long-awaited Apple smart glasses. Apple put a lot of effort into making a thin and light headset by using premium materials when needed. Voice, hand, and eye commands are all used to operate the Digital Crown-equipped device. The showcases offer extraordinary clarity, which is fueled by Apple’s M2 processor with a committed R1 chip. The Vision Pro combines virtual reality (VR) and augmented reality (AR), enabling users to interact with Apple apps and gain access to the company’s existing ecosystem. The expanded reality space created by the headset’s sensors and cameras allows users to place apps in real-world environments and adjust their level of concentration. Optic ID is a security and unlocking eye-tracking technology that is incorporated into the Vision Pro. It allows for a more immersive screen experience because it is compatible with Apple accessories like Magic Keyboard and Mac. At launch, the Vision Pro supports over a hundred Apple game galleries. Disney gave a hint that Apple and Disney might work together in the future by announcing support for the Vision Pro and making the Disney Plus app available immediately. The show highlighted the headset’s lightweight plan and recommended Apple clients wear it for extended periods. However, widespread adoption may be difficult due to the high price of $3,499 (₹289,093.01 approx). Apple is expected to release the Vision Pro for public use in 2024.

15-inch MacBook Air

At the WWDC event, Apple revealed a new MacBook Air with a larger 15-inch model instead of the standard 13-inch model. The 15-inch MacBook Air features a powerful Apple M2 processor, a thin, light, and long-lasting design, and a stunning 15.3-inch Retina display. It comes in four colours and has a headphone jack, two USB-C ports, and MagSafe charging. The display has six spatial speakers, a 1080p webcam, and 500 nits of brightness. Apple claims a battery life of up to 18 hours.  

Conclusion

At Apple’s 2023 WWDC, the company demonstrated its commitment to developing technology that is user-friendly and accessible to all. Apple’s commitment to improving the user experience across all of its products is demonstrated in the updates to operating systems, improvements of Siri, breakthroughs in augmented reality, and enhancements to health and fitness.By making complex innovations more like-minded and easy to understand, Apple is enabling people to use the maximum capacity of their gadgets. Apple’s innovations at WWDC 2023 are expected to shape the future of technology, simplifying everyday tasks and revolutionising how we interact with the digital world.As we push ahead, it is exciting to guess what these advancements will proceed to develop and decidedly mean for our lives. The future holds even more incredible possibilities for all of us because of Apple’s focus on privacy, user-centric design, and pushing the boundaries of innovation. Thus, prepare to embrace a future where innovation flawlessly incorporates into our lives because of the endeavours displayed at Apple WWDC 2023.

Introduction

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The way we interact, go about our daily lives and manage our financial resources has completely changed in this digital age. Tasks that were earlier done manually (and were extremely time-consuming) now happen in just minutes and seconds. As this convenience expands, so do the risks that come with it. The proliferation of digital technology has opened up a wide arena where we, as users, are getting exposed to a complex environment of emerging cyber threats at every step. This has become especially true for our senior citizens, who face heightened vulnerabilities owing to their age and situational factors. Therefore, getting an understanding of these risks and knowing how to respond to them is no longer optional.

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Cybercrime against senior citizens is rising every year. The elderly today are using and depending on smartphones, net banking, UPI (Unified Payments Interface) and social media more than ever. Scammers are preying on this circumstance and perpetrating well-planned cyber attacks on the senior population. A 2024 report from the United States Federal Trade Commission (FTC) that analysed cybercrime data for the year 2023 found that older adults lost more money per incident as opposed to the younger population. 

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This blog aims at providing practical and easy-to-follow cyber safety tips for senior citizens and a clear action plan on how to respond if they ever fall victim to a scam.

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Safe and Smart Browsing for the Elderly: Essential Cybersecurity Tips

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1. Device safety: Cybersecurity can be ensured with one simple rule, which is securing your device first. This is the first line of defence against cybercrime and can go a long way in preventing online attacks and scams. This device security can be established by using screen locks such as setting up a PIN, lock patterns, fingerprints, or even applying the face lock feature on smartphones and tablets. 

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The next step is to install a reputable antivirus on your device (such as laptops and desktops) and keep updating it from time to time. Enabling additional security features in your devices, such as ‘automatic updates’, further ensures that the phone’s Operating System (OS) and the Applications (apps) remain up to date. This guarantees that the device’s OS and the apps are fully upgraded to catch and fix any new security threats. Users should also beware of any unauthorised software. Suspicious links or messages that offer free software or updates should be avoided at all costs. 

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The Government of India’s 2024 cyber safety booklet also stresses the importance of keeping devices and apps equipped with the latest security patches to prevent exploitation of any known vulnerabilities. 

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2. Robust Passwords and 2FA: Weak passwords are one of the easiest entry points for cybercriminals. This is why it is crucial to have strong and robust passwords to keep accounts and devices absolutely secure. It is also important to make sure to avoid using very basic PINs, such as date of birth or predictable ascending digits such as ‘12345’. Also, similar passwords should not be used across various bank, email or social media accounts. While creating a strong password, ideally, one should use a combination of upper case and lower case letters along with mixed digits and special characters. If need be, one can jot down these complex passwords in a separate physical diary to keep a record and refer to it in case of forgetfulness. 

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Enabling two-factor authentication adds an extra layer of protection. Whenever and wherever possible, users should enable OTP (one-time password) based verification or app-based authentication codes. In case someone does end up stealing the user’s password, they would still need the second factor to log in.

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The Government of India supported the Information Security Education and Awareness (ISEA) initiative, which also provides guidelines that recommend the use of passwords and secure authentication as key cyber safety practices for senior citizens.

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3. Handle messages with caution: Most cybercrime instances against senior citizens are initiated with a phone call, an SMS or a WhatsApp message. Personal details such as OTPs, CVV (3-digit number on the back of a debit/credit card), ATM or UPI PIN, full debit/credit card number, net banking ID and password, etc., should never be shared over a call or a chat. Also, people need to be aware of the fact that genuine officials will never make any demands for such details over calls or messages. ISEA has specifically warned about frauds like phishing, where fraudsters call or message their victims pretending to be from banks, courier companies, telecom operators or from the government to trick seniors into revealing their personal details.

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A caller might say ‘Your KYC can get blocked, give OTP now’ or ‘Your card will get deactivated, click this link’. Hang up immediately! Do not click any links, do not share any number and do not install any app that they suggest (eg. remote access apps).

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4. Banking without worries: Online banking is truly a boon, especially for senior citizens. It eliminates the need to visit the bank in person for every small requirement. But this comfort and ease can serve us well only if we use it with a certain sense of vigilance and responsibility. 

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Users are advised to use only official banking apps that are downloaded from Google Play Store or the Apple App Store. It is also prudent to activate SMS or email alerts for all online transactions so that the user receives timely notifications of any withdrawal or transfer. Users should also avoid using public Wi-Fi connections for banking or UPI payments. It is better  to use your own mobile data or a home Wi-Fi with a strong password. This safeguards your financial transactions. India has a system in place called the Citizen Financial Cyber Fraud Reporting and Management System (CFCFRMS) that quickly responds to online financial fraud, especially with regards to UPI and net banking frauds.

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5. Think before you share: Beyond online banking and other essential activities on the web, lies the world of social media which has seamlessly woven itself into our daily routines. Therefore, gaining awareness about the safe usage of social media is extremely important. For starters, users should keep the privacy settings of their social media accounts as ‘Private’. They should also be mindful of accepting friend requests from strangers or unknown profiles, even if they claim that they know the user. Users must also avoid ‘oversharing’ on public platforms and social media accounts. It is always best to refrain from posting about personal details on social media such as finances, travel schedules or addresses. If a user receives urgent messages from a close friend or a relative asking for money, then it is better to first call them up directly to verify that the request is genuine. 

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The older generation should also be wary of fraudsters who, under false identities, build emotional relationships online and then start demanding money, gifts or even private photos from their victims. 

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6. Stay a step ahead: Lastly, senior users can stay a step ahead in this game by familiarising themselves with the typical scams that are targeted towards their age group. This know-how will prepare them to identify scam patterns and early warning signs. Discussing experiences or sharing knowledge with family members or peers can also help seniors bridge the gap between awareness and action.

Fallen for a scam? Don’t panic! Here’s what seniors should do next: An action plan for recovery and protection

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We are all human at the end of the day. Anyone can fall for a scam, even the most careful people. The important thing is how to ‘respond’ after getting scammed. As per the 2023 Internet Crime Complaint Center (IC3) Elder Fraud Report, prompt reporting after a scam can improve the chances of either freezing or retrieving the stolen money. If you have fallen for a scam, here is what you should do:

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1. Keep calm and disconnect: Though it may feel challenging, but the first instinct that victims should display is to keep their calm and hang up the phone. The victim should then block the number and refrain from responding to any further emails or messages. Any remote access app, screen sharing app or a support tool that were installed at the request of the caller, should be instantly uninstalled.

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2. Alert your bank right away: Time is of the essence when it comes to online financial frauds. If a user has been scammed and he is aware of it, then he should immediately call the official customer care number of his bank. It is to be noted here that this number should be verified from the bank’s website or from the user’s credit/debit card. Once the user is connected to the bank’s support staff, he should inform them clearly that he has been a victim of an online fraud. The support staff may guide the user regarding the options that he can undertake. These can be: blocking the cards, freezing the account or an attempt from the bank’s interface to try and stop or recall the recent transaction. 

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The Reserve Bank of India (RBI) has laid down certain guidelines on unauthorised electronic banking transactions that encourage quick reporting and provide a steady framework for customer liability. Also, if in case a victim feels that the bank’s response has been unsatisfactory, the complaints can be further escalated to the RBI Ombudsman.

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3. Reset online credentials: Once the victim has spoken to the bank and taken all necessary steps in that regard, the next step is to reset the passwords. Passwords for netbanking, UPI apps, email accounts, social media, shopping platforms, etc., should all be changed. The victim can also turn on two factor authentication for all important accounts. Incase some critical information like PAN (Permanent Account Number) or Aadhar or SSN (Social Security Number ) has been shared, the victim should be on the lookout for any identity theft in the form of unknown loans, new cards or credit enquiries. 

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4. Notify official cybercrime portals or authorities: The next step is to inform the relevant cybercrime authorities in your region. In India there is a government backed National Cyber Crime Helpline which is a part of the Financial Cyber Fraud Reporting and Management System. The aim of the helpline is to prevent further losses in digital payment frauds. Victims can also file a complaint on the National Cyber Crime Reporting portal. Other than these options, the victim can visit the nearest police station along with copies of their online complaint, bank statements, transaction receipts and ID proofs. 

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In the US, such complaints can be lodged with the IC3 which runs a specialised elder fraud program. The IC3 also publishes the annual Elder Fraud Report and lays down latest guidelines and trends regarding cybercrime.

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5. Preserve proofs of the scam: The IC3’s 2023 report notes that detailed and prompt reporting by the victim enables law enforcement and financial institutions to deploy ‘Financial Fraud Kill Chain’ procedures that help in tracing or freezing stolen funds. This is why it is very important to preserve the evidence of a cyber scam. Proper documentation can help banks and law enforcement agencies to properly investigate a case. If possible, the victim should save all messages, WhatsApp chats, emails, screenshots and voice recordings. Establishing a clear timeline of the events also helps. Minute details such as: when the first call was received, what was said and when the money exited the victim’s account, significantly help in piecing together the full picture. Victims should also keep a record of all bank statements and transaction alert messages related to the fraudulent activity. 

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6. Helping seniors heal: Apart from monetary damage, the emotional impact of a scam should also be acknowledged. Getting scammed can be deeply humiliating for senior citizens, especially at their age where everyday life may already feel quite overwhelming. Also, when it comes to their lifelong savings, the ramifications of becoming a victim of an online financial scam can be quite distressing for seniors. The US Department of Justice’s elder fraud content emphasises on the fact that senior victims need ample emotional support and should not be blamed or shamed for their predicament.

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Families and caregivers can guide the elderly victims step by step through the recovery process which includes taking the necessary technical steps, filling out forms and following up with banks or authorities. For large value frauds, repeated targeting or cases that involve identity theft, getting a legal consult for the victim is highly advisable. This kind of support and reassurance can help seniors reduce their anxiety and regain their inner strength.

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Secure today, safe tomorrow

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The rate of cybercrime against senior citizens isn’t showing any signs of slowing down. Scammers are refining their techniques every day. Therefore, the best long standing defence against cybercrime is to make cyber safety a regular habit. This can be achieved with the support of families, caregivers and communities. Beyond the practical steps, spreading awareness and maintaining an open dialogue is equally important. Senior citizens should feel comfortable asking questions, sharing concerns and continue learning from experiences, be it theirs or of others. Reinforcement of safe online practices should become ingrained at the core of every society. When cybersecurity practices merge with everyday life, seniors gain both protection and confidence. Simple and steady digital safety practices that come with guidance and reassurance empower the seniors to enjoy the benefits of technology without fear.

Simply put, the habits that are adopted today will lay the foundation for a secure and safer digital tomorrow.

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References  

• https://bankingjournal.aba.com/2024/11/ftc-older-adults-lost-up-to-61-5b-to-fraud-in-2023/
• https://www.cert-in.org.in/PDF/CSH_Booklet.pdf
• https://infosecawareness.in/concept/cyber-security-tips-for-senior-citizens
• https://cybercrime.gov.in/UploadMedia/instructions_citizenreportingcyberfrauds.pdf
• https://www.ic3.gov/annualreport/reports/2023_ic3elderfraudreport.pdf
• https://www.arklegal.in/post/how-to-report-cyber-crime-in-india
• https://www.pib.gov.in/Pressreleaseshare.aspx?PRID=1814120
• https://cybercrime.gov.in/Webform/crmcondi.aspx
• https://www.justice.gov/archives/stopfraud-archive/elder-fraud-and-financial-exploitation
• https://www.ftc.gov/system/files/ftc_gov/pdf/federal-trade-commission-protecting-older-adults-report_102024.pdf
• https://www.unionbankofindia.bank.in/pdf/cyber-security-customer-awareness-guide-vol-v.pdf
• https://cdnbbsr.s3waas.gov.in/s371e09b16e21f7b6919bbfc43f6a5b2f0/uploads/2024/11/20241111752149945.pdf
• https://www.dsci.in/files/content/documents/2024/CSAM24-Infographic_Cyber-Safety-Essentials-for-Senior-Citizens-v1.pdf

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