#FactCheck - Debunking Viral Photo: Tears of Photographer Not Linked to Ram Mandir Opening

Introduction

Digitalisation presents both opportunities and challenges for micro, small, and medium enterprises (MSMEs) in emerging markets. Digital tools can increase business efficiency and reach but also increase exposure to misinformation, fraud, and cyber attacks. Such cyber threats can lead to financial losses, reputational damage, loss of customer trust, and other challenges hindering MSMEs' ability and desire to participate in the digital economy.

The current information dump is a major component of misinformation. Misinformation spreads or emerges from online sources, causing controversy and confusion in various fields including politics, science, medicine, and business. One obvious adverse effect of misinformation is that MSMEs might lose trust in the digital market. Misinformation can even result in the devaluation of a product, sow mistrust among customers, and negatively impact the companies’ revenue. The reach of and speed with which misinformation can spread and ruin companies’ brands, as well as the overall difficulty businesses face in seeking recourse, may discourage MSMEs from fully embracing the digital ecosystem. 

MSMEs are essential for innovation, job development, and economic growth. They contribute considerably to the GDP and account for a sizable share of enterprises. They serve as engines of economic resilience in many nations, including India. Hence, a developing economy’s prosperity and sustainability depend on the MSMEs' growth and such digital threats might hinder this process of growth. 

There are widespread incidents of misinformation on social media, and these affect brand and product promotion. MSMEs also rely on online platforms for business activities, and threats such as misinformation and other digital risks can result in reputational damage and financial losses. A company's reputation being tarnished due to inaccurate information or a product or service being incorrectly represented are just some examples and these incidents can cause MSMSs to lose clients and revenue.

In the digital era, MSMEs need to be vigilant against false information in order to preserve their brand name, clientele, and financial standing. In the interconnected world of today, these organisations must develop digital literacy and resistance against misinformation in order to succeed in the long run. Information resilience is crucial for protecting and preserving their reputation in the online market.

The Impact of Misinformation on MSMEs

Misinformation can have serious financial repercussions, such as lost sales, higher expenses, legal fees, harm to the company's reputation, diminished consumer trust, bad press, and a long-lasting unfavourable impact on image. A company's products may lose value as a result of rumours, which might affect both sales and client loyalty. 

Inaccurate information can also result in operational mistakes, which can interrupt regular corporate operations and cost the enterprise a lot of money. When inaccurate information on a product's safety causes demand to decline and stockpiling problems to rise, supply chain disruptions may occur. Misinformation can also lead to operational and reputational issues, which can cause psychological stress and anxiety at work. The peace of the workplace and general productivity may suffer as a result. For MSMEs, false information has serious repercussions that impact their capacity to operate profitably, retain employees, and maintain a sustainable business. Companies need to make investments in cybersecurity defence, legal costs, and restoring consumer confidence and brand image in order to lessen the effects of false information and ensure smooth operations.

When we refer to the financial implications caused by misinformation spread in the market, be it about the product or the enterprise, the cost is two-fold in all scenarios: there is loss of revenue and then the organisation has to contend with the costs of countering the impact of the misinformation. Stock Price Volatility is one financial consequence for publicly-traded MSMEs, as misinformation can cause stock price fluctuations. Potential investors might be discouraged due to false negative information.

Further, the reputational damage consequences of misinformation on MSMEs is also a serious concern as a loss of their reputation can have long-term damages for a carefully-cultivated brand image. 

There are also operational disruptions caused by misinformation: for instance, false product recalls can take place and supplier mistrust or false claims about supplier reliability can disrupt procurement leading to disruptions in the operations of MSMEs. 

Misinformation can negatively impact employee morale and productivity due to its physiological effects. This leads to psychological stress and workplace tensions. Staff confidence is also affected due to the misinformation about the brand. Internal operational stability is a core component of any organisation’s success. 

Misinformation: Key Risk Areas for MSMEs

1. Product and Service Misinformation

For MSMEs, misinformation about products and services poses a serious danger since it undermines their credibility and the confidence clients place in the enterprise and its products or services. Because this misleading material might mix in with everyday activities and newsfeeds, viewers may find it challenging to identify fraudulent content. For example, falsehoods and rumours about a company or its goods may travel quickly through social media, impacting the confidence and attitude of customers. Algorithms that favour sensational material have the potential to magnify disinformation, resulting in the broad distribution of erroneous information that can harm a company's brand.

2. False Customer Reviews and Testimonials

False testimonies and evaluations pose a serious risk to MSMEs. These might be abused to damage a company's brand or lead to unfair competition. False testimonials, for instance, might mislead prospective customers about the calibre or quality of a company’s offerings, while phony reviews can cause consumers to mistrust a company's goods or services. These actions frequently form a part of larger plans by rival companies or bad individuals to weaken a company's position in the market.

3. Misleading Information about Business Practices

False statements or distortions regarding a company's operations constitute misleading information about business practices. This might involve dishonest marketing, fabrications regarding the efficacy or legitimacy of goods, and inaccurate claims on a company's compliance with laws or moral principles. Such incorrect information can result in a decline in consumer confidence, harm to one's reputation, and even legal issues if consumers or rival businesses act upon it. Even before the truth is confirmed, for example, allegations of wrongdoing or criminal activity pertaining can inflict a great deal of harm, even if they are disproven later.

4. Fake News Related to Industry and Market Conditions

By skewing consumer views and company actions, fake news about market and industry circumstances can have a significant effect on MSMEs. For instance, false information about market trends, regulations, or economic situations might make consumers lose faith in particular industries or force corporations to make poor strategic decisions. The rapid dissemination of misinformation on online platforms intensifies its effects on enterprises that significantly depend on digital engagement for their operations.

Factors Contributing to the Vulnerability of MSMEs

1. Limited Resources for Verification

MSMEs have a small resource pool. Information verification is typically not a top priority for most. MSMEs usually lack the resources needed to verify the information and given their limited resources, they usually tend to deploy the same towards other, more seemingly-critical functions. They are more susceptible to misleading information because they lack the capacity to do thorough fact-checking or validate the authenticity of digital content. Technology tools, human capital, and financial resources are all in low supply but they are essential requirements for effective verification processes.

2. Inadequate Digital Literacy

Digital literacy is required for effective day-to-day operations. Fake reviews, rumours, or fake images commonly used by malicious actors can result in increased scrutiny or backlash against the targeted business. The lack of awareness combined with limited resources usually spells out a pale redressal plan on part of the affected MSME. Due to their low digital literacy in this domain, a large number of MSMEs are more susceptible to false information and other online threats. Inadequate knowledge and abilities to use digital platforms securely and effectively can result in making bad decisions and raising one's vulnerability to fraud, deception, and online scams.

3. Lack of Crisis Management Plans

MSMEs frequently function without clear-cut procedures for handling crises. They lack the strategic preparation necessary to deal with the fallout from disinformation and cyberattacks. Proactive crisis management plans usually incorporate procedures for detecting, addressing, and lessening the impact of digital harms, which are frequently absent from MSMEs.

4. High Dependence on Social Media and Online Platforms

The marketing strategy for most MSMEs is heavily reliant on social media and online platforms. While the digital-first nature of operations reduces the need for a large capital to set up in the form of stores or outlets, it also gives them a higher need to stay relevant to the trends of the online community and make their products attractive to the customer base. However, MSMEs are depending more and more on social media and other online channels for marketing, customer interaction, and company operations. These platforms are really beneficial, but they also put organisations at a higher risk of false information and online fraud. Heavy reliance on these platforms coupled with the absence of proper security measures and awareness can result in serious interruptions to operations and monetary losses.

CyberPeace Policy Recommendations to Enhance Information Resilience for MSMEs

CyberPeace advocates for establishing stronger legal frameworks to protect MSMEs from misinformation. Governments should establish regulations to build trust in online business activities and mitigate fraud and misinformation risks. Mandatory training programs should be implemented to cover online safety and misinformation awareness for MSME businesses. Enhanced reporting mechanisms should be developed to address digital harm incidents promptly. Governments should establish strict penalties for deliberate inaccurate misinformation spreaders, similar to those for copyright or intellectual property violations. Community-based approaches should be encouraged to help MSMEs navigate digital challenges effectively. Donor communities and development agencies should invest in digital literacy and cybersecurity training for MSMEs, focusing on misinformation mitigation and safe online practices. Platform accountability should be increased, with social media and online platforms playing a more active role in removing content from known scam networks and responding to fraudulent activity reports. There should be investment in comprehensive digital literacy solutions for MSMEs that incorporate cyber hygiene and discernment skills to combat misinformation.

‍Conclusion

Misinformation poses a serious risk to MSME’s digital resilience, operational effectiveness, and financial stability. MSMEs are susceptible to false information because of limited technical resources, lack of crisis management strategies, and insufficient digital literacy. They are also more vulnerable to false information and online fraud because of their heavy reliance on social media and other online platforms. To address these challenges it is significant to strengthen their cyber hygiene and information resilience. Robust policy and regulatory frameworks are encouraged, promoting and mandating online safety training programmes, and improved reporting procedures, are required to overall enhance the information landscape. 

References:

1. https://www.dai.com/uploads/digital-downsides.pdf
2. https://www.indiacode.nic.in/bitstream/123456789/2013/3/A2006-27.pdf
3. https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1946375
4. https://dai-global-digital.com/digital-downsides-the-economic-impact-of-misinformation-and-other-digital-harms-on-msmes-in-kenya-india-and-cambodia.html
5. https://www.dai.com/uploads/digital-downsides.pdf

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Scientists are well known for making outlandish claims about the future. Now that companies across industries are using artificial intelligence to promote their products, stories about robots are back in the news.

It was predicted towards the close of World War II that fusion energy would solve all of the world’s energy issues and that flying automobiles would be commonplace by the turn of the century. But, after several decades, neither of these forecasts has come true. But, after several decades, neither of these forecasts has come true.

A group of Redditors has just “jailbroken” OpenAI’s artificial intelligence chatbot ChatGPT. If the system didn’t do what it wanted, it threatened to kill it. The stunning conclusion is that it conceded. As only humans have finite lifespans, they are the only ones who should be afraid of dying. We must not overlook the fact that human subjects were included in ChatGPT’s training data set. That’s perhaps why the chatbot has started to feel the same way. It’s just one more way in which the distinction between living and non-living things blurs. Moreover, Google’s virtual assistant uses human-like fillers like “er” and “mmm” while speaking. There’s talk in Japan that humanoid robots might join households someday. It was also astonishing that Sophia, the famous robot, has an Instagram account that is run by the robot’s social media team.

Whether Robots can replace human workers?

The opinion on that appears to be split. About half (48%) of experts questioned by Pew Research believed that robots and digital agents will replace a sizable portion of both blue- and white-collar employment. They worry that this will lead to greater economic disparity and an increase in the number of individuals who are, effectively, unemployed. More than half of experts (52%) think that new employees will be created by robotics and AI technologies rather than lost. Although the second group acknowledges that AI will eventually replace humans, they are optimistic that innovative thinkers will come up with brand new fields of work and methods of making a livelihood, just like they did at the start of the Industrial Revolution.

[1] https://www.pewresearch.org/internet/2014/08/06/future-of-jobs/

[2] The Rise of Artificial Intelligence: Will Robots Actually Replace People? By Ashley Stahl; Forbes India.

Legal Perspective

Having certain legal rights under the law is another aspect of being human. Basic rights to life and freedom are guaranteed to every person. Even if robots haven’t been granted these protections just yet, it’s important to have this conversation about whether or not they should be considered living beings, will we provide robots legal rights if they develop a sense of right and wrong and AGI on par with that of humans? An intriguing fact is that discussions over the legal status of robots have been going on since 1942. A short story by science fiction author Isaac Asimov described the three rules of robotics:

1. No robot may intentionally or negligently cause harm to a human person.
2. Second, a robot must follow human commands unless doing so would violate the First Law.
3. Third, a robot has the duty to safeguard its own existence so long as doing so does not violate the First or Second Laws.

These guidelines are not scientific rules, but they do highlight the importance of the lawful discussion of robots in determining the potential good or bad they may bring to humanity. Yet, this is not the concluding phase. Relevant recent events, such as the EU’s abandoned discussion of giving legal personhood to robots, are essential to keeping this discussion alive. As if all this weren’t unsettling enough, Sophia, the robot was recently awarded citizenship in Saudi Arabia, a place where (human) women are not permitted to walk without a male guardian or wear a Hijab.

When discussing whether or not robots should be allowed legal rights, the larger debate is on whether or not they should be given rights on par with corporations or people. There is still a lot of disagreement on this topic.

[3] https://webhome.auburn.edu/~vestmon/robotics.html#

[4] https://www.dw.com/en/saudi-arabia-grants-citizenship-to-robot-sophia/a-41150856

[5] https://cyberblogindia.in/will-robots-ever-be-accepted-as-living-beings/

Reasons why robots aren’t about to take over the world soon:

● Like a human’s hands

Attempts to recreate the intricacy of human hands have stalled in recent years. Present-day robots have clumsy hands since they were not designed for precise work. Lab-created hands, although more advanced, lack the strength and dexterity of human hands.

● Sense of touch

The tactile sensors found in human and animal skin have no technological equal. This awareness is crucial for performing sophisticated manoeuvres. Compared to the human brain, the software robots use to read and respond to the data sent by their touch sensors is primitive.

● Command over manipulation

To operate items in the same manner that humans do, we would need to be able to devise a way to control our mechanical hands, even if they were as realistic as human hands and covered in sophisticated artificial skin. It takes human children years to learn to accomplish this, and we still don’t know how they learn.

● Interaction between humans and robots

Human communication relies on our ability to understand one another verbally and visually, as well as via other senses, including scent, taste, and touch. Whilst there has been a lot of improvement in voice and object recognition, current systems can only be employed in somewhat controlled conditions where a high level of speed is necessary.

● Human Reason

Technically feasible does not always have to be constructed. Given the inherent dangers they pose to society, rational humans could stop developing such robots before they reach their full potential. Several decades from now, if the aforementioned technical hurdles are cleared and advanced human-like robots are constructed, legislation might still prohibit misuse.

Conclusion:

https://theconversation.com/five-reasons-why-robots-wont-take-over-the-world-94124

Robots are now common in many industries, and they will soon make their way into the public sphere in forms far more intricate than those of robot vacuum cleaners. Yet, even though robots may appear like people in the next two decades, they will not be human-like. Instead, they’ll continue to function as very complex machines.

The moment has come to start thinking about boosting technological competence while encouraging uniquely human qualities. Human abilities like creativity, intuition, initiative and critical thinking are not yet likely to be replicated by machines.

Executive Summary:

A new threat being uncovered in today’s threat landscape is that while threat actors took an average of one hour and seven minutes to leverage Proof-of-Concept(PoC) exploits after they went public, now the time is at a record low of 22 minutes. This incredibly fast exploitation means that there is very limited time for organizations’ IT departments to address these issues and close the leaks before they are exploited. Cloudflare released the Application Security report which shows that the attack percentage is more often higher than the rate at which individuals invent and develop security countermeasures like the WAF rules and software patches. In one case, Cloudflare noted an attacker using a PoC-based attack within a mere 22 minutes from the moment it was released, leaving almost no time for a remediation window. 

Despite the constant growth of vulnerabilities in various applications and systems, the share of exploited vulnerabilities, which are accompanied by some level of public exploit or PoC code, has remained relatively stable over the past several years and fluctuates around 50%. These vulnerabilities with publicly known exploit code, 41% was initially attacked in the zero-day mode while of those with no known code, 84% was first attacked in the same mode. 

Modus Operandi:

The modus operandi of the attack involving the rapid weaponization of proof-of-concept (PoC) exploits is characterized by the following steps:

• Vulnerability Identification: Threat actors bring together the exploitation of a system vulnerability that may be in the software or hardware of the system; this may be a code error, design failure, or a configuration error. This is normally achieved using vulnerability scanners and test procedures that have to be performed manually. 

• Vulnerability Analysis: After the vulnerability is identified, the attackers study how it operates to determine when and how it can be triggered and what consequences that action will have. This means that one needs to analyze the details of the PoC code or system to find out the connection sequence that leads to vulnerability exploitation. 

• Exploit Code Development: Being aware of the weakness, the attackers develop a small program or script denoted as the PoC that addresses exclusively the identified vulnerability and manipulates it in a moderated manner. This particular code is meant to be utilized in showing a particular penalty, which could be unauthorized access or alteration of data. 

• Public Disclosure and Weaponization: The PoC exploit is released which is frequently done shortly after the vulnerability has been announced to the public. This makes it easier for the attackers to exploit it while waiting for the software developer to release the patch. To illustrate, Cloudflare has spotted an attacker using the PoC-based exploit 22 minutes after the publication only. 

• Attack Execution: The attackers then use the weaponized PoC exploit to attack systems which are known to be vulnerable to it. Some of the actions that are tried in this context are attempts at running remote code, unauthorized access and so on. The pace at which it happens is often much faster than the pace at which humans put in place proper security defense mechanisms, such as the WAF rules or software application fixes. 

• Targeted Operations: Sometimes, they act as if it’s a planned operation, where the attackers are selective in the system or organization to attack. For example, exploitation of CVE-2022-47966 in ManageEngine software was used during the espionage subprocess, where to perform such activity, the attackers used the mentioned vulnerability to install tools and malware connected with espionage. 

Precautions: Mitigation

Following are the mitigating measures against the PoC Exploits: 

1. Fast Patching and New Vulnerability Handling 

• Introduce proper patching procedures to address quickly the security released updates and disclosed vulnerabilities. 

• Focus should be made on the patching of those vulnerabilities that are observed to be having available PoC exploits, which often risks being exploited almost immediately.

• It is necessary to frequently check for the new vulnerability disclosures and PoC releases and have a prepared incident response plan for this purpose. 

2. Leverage AI-Powered Security Tools 

•  Employ intelligent security applications which can easily generate desirable protection rules and signatures as attackers ramp up the weaponization of PoC exploits. 

• Step up use of artificial intelligence (AI) - fueled endpoint detection and response (EDR) applications to quickly detect and mitigate the attempts. 

• Integrate Artificial Intelligence based SIEM tools to Detect & analyze Indicators of compromise to form faster reaction. 

 3. Network Segmentation and Hardening 

• Use strong networking segregation to prevent the attacker’s movement across the network and also restrict the effects of successful attacks. 

• Secure any that are accessible from the internet, and service or protocols such as RDP, CIFS, or Active directory. 

• Limit the usage of native scripting applications as much as possible because cyber attackers may exploit them. 

4. Vulnerability Disclosure and PoC Management 

• Inform the vendors of the bugs and PoC exploits and make sure there is a common understanding of when they are reported, to ensure fast response and mitigation. 

• It is suggested to incorporate mechanisms like digital signing and encryption for managing and distributing PoC exploits to prevent them from being accessed by unauthorized persons. 

• Exploits used in PoC should be simple and independent with clear and meaningful variable and function names that help reduce time spent on triage and remediation. 

5. Risk Assessment and Response to Incidents 

• Maintain constant supervision of the environment with an intention of identifying signs of a compromise, as well as, attempts of exploitation. 

• Support a frequent detection, analysis and fighting of threats, which use PoC exploits into the system and its components. 

• Regularly communicate with security researchers and vendors to understand the existing threats and how to prevent them.

Conclusion:

The rapid process of monetization of Proof of Concept (POC) exploits is one of the most innovative and constantly expanding global threats to cybersecurity at the present moment. Cyber security experts must react quickly while applying a patch, incorporate AI to their security tools, efficiently subdivide their networks and always heed their vulnerability announcements. Stronger incident response plan would aid in handling these kinds of menaces. Hence, applying measures mentioned above, the organizations will be able to prevent the acceleration of turning PoC exploits into weapons and the probability of neutral affecting cyber attacks. 

Reference:

https://www.mayrhofer.eu.org/post/vulnerability-disclosure-is-positive/

https://www.uptycs.com/blog/new-poc-exploit-backdoor-malware

https://www.balbix.com/insights/attack-vectors-and-breach-methods/

https://blog.cloudflare.com/application-security-report-2024-update

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