Advisory for APS School Students
Pretext
The Army Welfare Education Society has informed the Parents and students that a Scam is targeting the Army schools Students. The Scamster approaches the students by faking the voice of a female and a male. The scamster asks for the personal information and photos of the students by telling them they are taking details for the event, which is being organised by the Army welfare education society for the celebration of independence day. The Army welfare education society intimated that Parents to beware of these calls from scammers.
The students of Army Schools of Jammu & Kashmir, Noida, are getting calls from the scamster. The students were asked to share sensitive information. Students across the country are getting calls and WhatsApp messages from two numbers, which end with 1715 and 2167. The Scamster are posing to be teachers and asking for the students’ names on the pretext of adding them to the WhatsApp Groups. The scamster then sends forms links to the WhatsApp groups and asking students to fill out the form to seek more sensitive information.
Do’s
- Do Make sure to verify the caller.
- Do block the caller while finding it suspicious.
- Do be careful while sharing personal Information.
- Do inform the School Authorities while receiving these types of calls and messages posing to be teachers.
- Do Check the legitimacy of any agency and organisation while telling the details
- Do Record Calls asking for personal information.
- Do inform parents about scam calling.
- Do cross-check the caller and ask for crucial information.
- Do make others aware of the scam.
Don’ts
- Don’t answer anonymous calls or unknown calls from anyone.
- Don’t share personal information with anyone.
- Don’t Share OTP with anyone.
- Don’t open suspicious links.
- Don’t fill any forms, asking for personal information
- Don’t confirm your identity until you know the caller.
- Don’t Reply to messages asking for financial information.
- Don’t go to a fake website by following a prompt call.
- Don’t share bank Details and passwords.
- Don’t Make payment over a prompt fake call.
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The Illusion of Digital Serenity
In the age of technology, our email accounts have turned into overcrowded spaces, full of newsletters, special offers, and unwanted updates. To most, the presence of an "unsubscribe" link brings a minor feeling of empowerment, a chance to declutter and restore digital serenity. Yet behind this harmless-seeming tool lurks a developing cybersecurity threat. Recent research and expert discussions indicate that the "unsubscribe" button is being used by cybercriminals to carry out phishing campaigns, confirm active email accounts, and distribute malware. This new threat not only undermines individual users but also has wider implications for trust, behaviour, and governance in cyberspace.
Exploiting User Behaviour
The main challenge is the manipulation of user behaviour. Cyber thieves have learned to analyse typical user habits, most notably the instinctive process of unsubscribing from spam mail. Taking advantage of this, they now place criminal codes in emails that pose as real subscription programs. These codes may redirect traffic to fake websites that attempt to steal credentials, force the installation of malicious code, or merely count the click as verification that the recipient's email address is valid. Once confirmed, these addresses tend to be resold on the dark web or included in additional spam lists, further elevating the threat of subsequent attacks.
A Social Engineering Trap
This type of cyber deception is a prime example of social engineering, where the weakest link in the security chain ends up being the human factor. In the same way, misinformation campaigns take advantage of cognitive biases such as confirmation or familiarity, and these unsubscribe traps exploit user convenience and habits. The bait is so simple, and that is exactly what makes it work. Someone attempting to combat spam may unknowingly walk into a sophisticated cyber threat. Unlike phishing messages impersonating banks or government agencies, which tend to elicit suspicion, spoofed unsubscribe links are integrated into regular digital habits, making them more difficult to recognise and resist.
Professional Disguise, Malicious Intent
Technical analysis determines that most of these messages come from suspicious domains or spoofed versions of valid ones, like "@offers-zomato.ru" in place of the authentic "@zomato.com." The appearance of the email looks professional, complete with logos and styling copied from reputable businesses. But behind the HTML styling lies redirection code and obfuscated scripts with a very different agenda. At times, users are redirected to sites that mimic login pages or questionnaire forms, capturing sensitive information under the guise of email preference management.
Beyond the Inbox: Broader Consequences
The consequences of this attack go beyond the individual user. The compromise of a personal email account can be used to carry out more extensive spamming campaigns, engage in botnets, or even execute identity theft. Furthermore, the compromised devices may become entry points for ransomware attacks or espionage campaigns, particularly if the individual works within sensitive sectors such as finance, defence, or healthcare. In this context, what appears to be a personal lapse becomes a national security risk. This is why the issue posed by the weaponised unsubscribe button must be considered not just as a cybersecurity risk but also as a policy and public awareness issue.
Platform Responsibility
Platform responsibility is yet another important aspect. Email service providers such as Gmail, Outlook, and ProtonMail do have native unsubscribe capabilities, under the List-Unsubscribe header mechanism. These tools enable users to remove themselves from valid mailing lists safely without engaging with the original email content. Yet many users do not know about these safer options and instead resort to in-body unsubscribe links that are easier to find but risky. To that extent, email platforms need to do more not only to enhance backend security but also to steer user actions through simple interfaces, safety messages, and digital hygiene alerts.
Education as a Defence
Education plays a central role in mitigation. Just as cyber hygiene campaigns have been launched to teach users not to click on suspicious links or download unknown attachments, similar efforts are needed to highlight the risks associated with casual unsubscribing. Cybersecurity literacy must evolve to match changing threat patterns. Rather than only targeting clearly malicious activity, awareness campaigns should start tackling deceptive tactics that disguise themselves as beneficial, including unsubscribe traps or simulated customer support conversations. Partnerships between public and private institutions might be vital in helping with this by leveraging their resources for mass digital education.
Practical Safeguards for Users
Users are advised to always check the sender's domain before clicking any link, avoid unknown promotional emails, and hover over any link to preview its true destination. Rather than clicking "unsubscribe," users can simply mark such emails as spam or junk so that their email providers can automatically filter similar messages in the future. For enhanced security, embracing mechanisms such as mail client sandboxing, two-factor authentication (2FA) support, and alias email addresses for sign-ups can also help create layered defences.
Policy and Regulatory Implications
Policy implications are also significant. Governments and data protection regulators must study the increasing misuse of misleading unsubscribe hyperlinks under electronic communication and consent laws. In India, the new Digital Personal Data Protection Act, 2023 (DPDPA), provides a legislative framework to counter such deceptive practices, especially under the principles of legitimate processing and purpose limitation. The law requires that the processing of data should be transparent and fair, a requirement that malicious emails obviously breach. Regulatory agencies like CERT-In can also release periodic notifications warning users against such trends as part of their charter to encourage secure digital practices.
The Trust Deficit
The vulnerability also relates to broader issues of trust in digital infrastructure. When widely used tools such as an unsubscribe feature become points of exploitation, user trust in digital platforms erodes. Such a trust deficit can lead to generalised distrust of email systems, digital communication, and even legitimate marketing. Restoring and maintaining such trust demands a unified response that includes technical measures, user education, and regulatory action.
Conclusion: Inbox Hygiene with Caution
The "unsubscribe button trap" is a parable of the modern age. It illustrates how mundane digital interactions, when manipulated, can do great damage not only to individual users but also to the larger ecosystem of online security and trust. As cyber-attacks grow increasingly psychologically advanced and behaviorally focused, our response must similarly become more sophisticated, interdisciplinary, and user-driven. Getting your inbox in order should never involve putting yourself in cyber danger. But as things stand, even that basic task requires caution, context, and clear thinking.

Introduction
In May 2025, at Mumbai’s first-ever World Audio Visual and Entertainment Summit (WAVES), PM Narendra Modi marked a turning point: the rise of what he called India's Orange Economy. Here lies a new path to growth - one built less on factories, more on invention, artistry, and spreading thought globally. While aiming for massive economic scale, India finds its creative industries movies, sound, games, cartoons, clothing design, books, online media stepping forward.
First appearing in a 2013 guide from the Inter-American Development Bank, the phrase 'orange economy' emerged through work by Felipe Buitrago Restrepo and Iván Duque Márquez, suggesting past neglect in defining how culture connects with economic activity. Because orange stands for imagination and heritage in many societies, it became the label for this particular sector of economic life..
According to UNESCO’s 2022 Global Report Reshaping Policies for Creativity, the cultural and creative sectors account for 3.1% of world GDP and employ 6.2% of the global workforce – more than the total number of people employed in car manufacturing in Europe, Japan and the U.S. Meanwhile, UNCTAD's 2024 Creative Economy Outlook shows cross-border trade in creative services hit $1.4 trillion in 2022, up nearly a third from five years ago, demonstrating how imagination is remaking modern commerce.
In his book The Creative Economy, economist John Howkins states that the creative economy is essentially about the relationship between creativity and economics, where ideas themselves are products, and imagination becomes a form of capital.
India’s Slice of Orange
The Scale of Opportunity
Despite its potential, India’s role in the global creative economy remains largely untapped. According to the FICCI-EY Media and Entertainment Report, the country’s media and entertainment sector ranks among the world’s most rapidly expanding, fueled by a youthful demographic that is increasingly online and earning more. Boasting over 600 million people using the internet, it hosts a vibrant network of creators - musicians in Guwahati, podcasters in Kochi, game developers in Bengaluru, filmmakers in Punjab - who together form a rich pool of talent unlike any other.
Now comes a shift at the WAVES Summit, where PM Modi framed content, creativity, and culture as core to an emerging economy. Not just products but ideas take center stage here, he suggested, during what he described as the ideal time to build from India for global impact. While earlier efforts pushed factory output under Make in India, this approach turned toward thinking work - where stories, visual forms, and online expression shape progress. Thought becomes product; imagination fuels industry.
Creative Industries Leading Change
What many people don’t know is that India makes more films than any other country. The films made in Tamil, Telugu, Malayalam or Kannada are also widely circulated outside India, not just the output of Mumbai. Streaming services such as Netflix and Amazon Prime carry these works, reaching far beyond local audiences. Furthermore, India’s gaming industry is nascent but growing rapidly, and is attracting increasing attention from policy makers. Until recently, studios around the world have not relied on Indian teams for animation and visual effects. Now, local creators are slowly building their own game franchises. Momentum is shifting - original ideas once rare now appear more often across the country. Deep within India’s craft traditions handwoven textiles, carved block patterns, intricate metallic threadwork lies a quiet fusion of legacy and modern expression. Viewed anew through the framework of creative enterprise, such practices reveal dual value: access to global markets alongside sustenance for village-based makers. Rather than mere relics, they function as living systems where art meets income. Changes in perception make them economic opportunities, rather than local crafts. Every stitch, every weave, is not just technique but the weight of continuity in the face of change. And today, streaming platforms allow independent musicians in India to connect directly to listeners worldwide.
The Three T’s: Technology Talent Tolerance
Richard Florida, an economist, in his work The Rise of the Creative Class once proposed a model where city progress ties closely to innovation, skilled individuals, and openness. His idea - crafted originally for U.S. urban areas fits well when viewing India today. Growth now depends less on old industries, more on environments that attract capable minds through flexibility. Regions thrive not just by building tech hubs but by welcoming diverse lifestyles. One factor feeds another: talent flows where freedom exists, ideas grow where tools are available. A place gains momentum only if it supports all three at once.
Technology
A tool opens doors. Low-cost internet, budget phones, together with government-backed digital expansion, made making content possible for nearly anyone. The focus should be on accessibility and last mile delivery.
Talent
Home to the youngest population on Earth, it sees countless imaginative minds emerge yearly from schools that now encourage original thinking. Still, despite rising worldwide interest in what these individuals produce, many cannot cover basic needs - a gap highlighted by UNESCO’s 2022 findings. But this contradiction lacks for systems that ensure fair pay, protect ideas, and offer stability beyond fleeting projects.
Tolerance
Openness to difference, trial, and unusual thinking shapes the trickier part of the equation. The wide mix of tongues, beliefs, and cultural expressions in India adds real value. Still, fostering innovation demands systems willing to adapt with rules safeguarding free expression, fair access for women in arts sectors, smoother paths for excluded groups.
Challenges on the Path to “Create in India”
India has millions of creators who influence culture but struggle to make a regular income from their work. Platforms take the lion’s share of profits, but those creating content, especially outside the big cities, often don’t have legal help, fair contracts or links with brands.
Another issue is Intellectual Property Literacy, IP rules such as copyright, trademark and patent systems empower the creative economy. Still, uneven understanding and spotty enforcement across India put many creators at risk of unfair use. Surprisingly, UNESCO’s 2022 assessment points to missing global standards for measuring creative sectors. Because of this gap, India faces challenges in shaping precise policy moves. Without detailed cultural satellite accounts, tracking progress remains uneven. Sector-specific figures would help fill these blind spots. Otherwise, decisions rely on incomplete information.Lastly, across the world, female professionals in artistic fields hold fewer top roles while earning less than men - a gap clearly seen in India too. To shape a fairer cultural sector, intentional strategies must elevate women, indigenous makers, and creators with disabilities.
Conclusion
In India, where young energy meets tradition through digital tools. Stories once shared locally now move across borders, carried by platforms that turn art into income. Because of this shift, music and fashion gain reach but only if creators can protect their work. Without fair pay or legal backing, even brilliant ideas fade quietly. Support systems matter, not just ambition. Recognition from society shapes whether fresh voices endure. In 2022, UNESCO’s report showed that although more people want to do creative work, those who create it still find it hard to make a living. New ideas offer a way forward, not to copy what exists, culture is then voice and value all at once.
References
- https://sprf.in/from-make-in-india-to-create-in-india-charting-indias-orange-economy-frontier/
- https://www.unesco.org/reports/reshaping-creativity/2022/en
- https://iasscore.in/current-affairs/indias-orange-economy
- https://indiasworld.in/the-dawn-of-indias-orange-economy/
- Marta-Christina Suciu, "The Creative Economy" (Academy of Economic Studies, Bucharest)
- John Howkins, The Creative Economy: How People Make Money from Ideas (2001)
- Richard Florida, The Rise of the Creative Class (2002)
- UNCTAD, Creative Economy Outlook 2024
- SPRF, "From Make in India to Create in India" (December 2025)
- IDB, The Orange Economy: An Infinite Opportunity (2013)
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Executive Summary:
A viral online video claims to show a Syrian prisoner experiencing sunlight for the first time in 13 years. However, the CyberPeace Research Team has confirmed that the video is a deep fake, created using AI technology to manipulate the prisoner’s facial expressions and surroundings. The original footage is unrelated to the claim that the prisoner has been held in solitary confinement for 13 years. The assertion that this video depicts a Syrian prisoner seeing sunlight for the first time is false and misleading.

Claim A viral video falsely claims that a Syrian prisoner is seeing sunlight for the first time in 13 years.


Factcheck:
Upon receiving the viral posts, we conducted a Google Lens search on keyframes from the video. The search led us to various legitimate sources featuring real reports about Syrian prisoners, but none of them included any mention of such an incident. The viral video exhibited several signs of digital manipulation, prompting further investigation.

We used AI detection tools, such as TrueMedia, to analyze the video. The analysis confirmed with 97.0% confidence that the video was a deepfake. The tools identified “substantial evidence of manipulation,” particularly in the prisoner’s facial movements and the lighting conditions, both of which appeared artificially generated.


Additionally, a thorough review of news sources and official reports related to Syrian prisoners revealed no evidence of a prisoner being released from solitary confinement after 13 years, or experiencing sunlight for the first time in such a manner. No credible reports supported the viral video’s claim, further confirming its inauthenticity.
Conclusion:
The viral video claiming that a Syrian prisoner is seeing sunlight for the first time in 13 years is a deep fake. Investigations using tools like Hive AI detection confirm that the video was digitally manipulated using AI technology. Furthermore, there is no supporting information in any reliable sources. The CyberPeace Research Team confirms that the video was fabricated, and the claim is false and misleading.
- Claim: Syrian prisoner sees sunlight for the first time in 13 years, viral on social media.
- Claimed on: Facebook and X(Formerly Twitter)
- Fact Check: False & Misleading