The Spread of Online Misinformation in Skincare Trends

In an era defined by perpetual technological advancement, the hitherto uncharted territories of the human experience are progressively being illuminated by the luminous glow of innovation. The construct of privacy, once a straightforward concept involving personal secrets and solitude, has evolved into a complex web of data protection, consent, and digital rights. This notion of privacy, which often feels as though it elusively ebbs and flows like the ghost of a bygone epoch, is now confronted with a novel intruder – neurotechnology – which promises to redefine the very essence of individual sanctity.

Why Neuro Rights

At the forefront of this existential conversation lie ventures like Elon Musk's Neuralink. This company, which finds itself at the confluence of fantastical dreams and tangible reality, teases a future where the contents of our thoughts could be rendered as accessible as the words we speak. An existence where machines not only decipher our mental whispers but hold the potential to echo back, reshaping our cognitive landscapes. This startling innovation sets the stage for the emergence of 'neurorights' – a paradigm aimed at erecting a metaphorical firewall around the synapses and neurons that compose our innermost selves.

At institutions such as the University of California, Berkeley, researchers, under the aegis of cognitive scientists like Jack Gallant, are already drawing the map of once-inaccessible territories within the mind. Gallant's landmark study, which involved decoding the brain activity of volunteers as they absorbed visual stimuli, opened Pandora's box regarding the implications of mind-reading. The paper published a decade ago, was an inchoate step toward understanding the narrative woven within the cerebral cortex. Although his work yielded only a rough sketch of the observed video content, it heralded an era where thought could be translated into observable media.

The Growth

This rapid acceleration of neuro-technological prowess has not gone unnoticed on the sociopolitical stage. In a pioneering spirit reminiscent of the robust legislative eagerness of early democracies, Chile boldly stepped into the global spotlight in 2021 by legislating neurorights. The Chilean senate's decision to constitutionalize these rights sent ripples the world over, signalling an acknowledgement that the evolution of brain-computer interfaces was advancing at a daunting pace. The initiative was spearheaded by visionaries like Guido Girardi, a former senator whose legislative foresight drew clear parallels between the disruptive advent of social media and the potential upheaval posed by emergent neurotechnology.

Pursuit of Regulation

Yet the pursuit of regulation in such an embryonic field is riddled with intellectual quandaries and ethical mazes. Advocates like Allan McCay articulate the delicate tightrope that policy-makers must traverse. The perils of premature regulation are as formidable as the risks of a delayed response – the former potentially stifling innovation, the latter risking a landscape where technological advances could outpace societal control, engendering a future fraught with unforeseen backlashes. 

Such is the dichotomy embodied in the story of Ian Burkhart, whose life was irrevocably altered by the intervention of neurotechnology. Burkhart's experience, transitioning from quadriplegia to digital dexterity through sheer force of thought, epitomizes the utopic potential of neuronal interfaces. Yet, McCay issues a solemn reminder that with great power comes great potential for misuse, highlighting contentious ethical issues such as the potential for the criminal justice system to over extend its reach into the neural recesses of the human psyche.

Firmly ensconced within this brave new world, the quest for prudence is of paramount importance. McCay advocates for a dyadic approach, where privacy is vehemently protected and the workings of technology proffered with crystal-clear transparency. The clandestine machinations of AI and the danger of algorithmic bias necessitate a vigorous, ethical architecture to govern this new frontier. 

As legal frameworks around the globe wrestle with the implications of neurotechnology, countries like India, with their burgeoning jurisprudence regarding privacy, offer a vantage point into the potential shape of forthcoming legislation. Jurists and technology lawyers, including Jaideep Reddy, acknowledge ongoing protections yet underscore the imperativeness of continued discourse to gauge the adequacy of current laws in this nascent arena.

Conclusion 

The dialogue surrounding neurorights emerges, not merely as another thread in our social fabric, but as a tapestry unto itself – intricately woven with the threads of autonomy, liberty, and privacy. As we hover at the edge of tomorrow, these conversations crystallize into an imperative collective undertaking, promising to define the sanctity of cognitive liberty. The issue at hand is nothing less than a societal reckoning with the final frontier – the safeguarding of the privacy of our thoughts.

References:

https://indianexpress.com/article/technology/science/neurorights-neurotechnology-brain-implant-9030260/

‍

The Delhi High Court vide order dated 21st November 2024 directed the Centre to nominate members for a committee constituted to examine the issue of deepfakes. The court was informed by the Union Ministry of Electronics and Information Technology (MeitY) that a committee had been formed on 20 November 2024 on deepfake matters. The Delhi High Court passed an order while hearing two writ petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse. The Centre submitted that it was actively taking measures to address and mitigate the issues related to deepfake technology. The court directed the central government to nominate the members within a week. 

The court further stated that the committee shall examine and take into consideration the suggestions filed by the petitioners and consider the regulations as well as statutory frameworks in foreign countries like the European Union. The court has directed the committee to invite the experiences and suggestions of stakeholders such as intermediary platforms, telecom service providers, victims of deepfakes, and websites which provide and deploy deepfakes. The counsel for the petitioners stated that delay in the creation, detection and removal of deepfakes is causing immense hardship to the public at large. Further, the court has directed the said committee to submit its report, as expeditiously as possible, preferably within three months. The matter is further listed on 24th March 2025.

CyberPeace Outlook 

Through the issue of misuse of deepfakes by bad actors, it has become increasingly difficult for users to differentiate between genuine and altered content created by deepfakes. This increasing misuse has led to a rise in cyber crimes and poses dangers to users' privacy. Bad actors use any number of random pictures or images collected from the internet to create such non-consensual deepfake content. Such deepfake videos further pose risks of misinformation and fake news campaigns with the potential to sway elections, cause confusion and mistrust in authorities, and more.

The conceivable legislation governing the deepfake is the need of the hour. It is important to foster regulated, ethical and responsible consumption of technology. The comprehensive legislation governing the issue can help ensure technology can be used in a better manner.  The dedicated deepfake regulation and deploying ethical practices through a coordinated approach by concerned stakeholders can effectively manage the problems presented by the misuse of deepfake technology. Legal frameworks in this regard need to be equipped to handle the challenges posed by deepfake and AI. Accountability in AI is also a complex issue that requires comprehensive legal reforms. The government should draft policies and regulations that balance innovation and regulation. Through a multifaceted approach and comprehensive regulatory landscape, we can mitigate the risks posed by deepfakes and safeguard privacy, trust, and security in the digital age.

References

• https://www.devdiscourse.com/article/law-order/3168452-delhi-high-court-calls-for-action-on-deepfake-regulation
• https://images.assettype.com/barandbench/2024-11-23/w63zribm/Chaitanya_Rohilla_vs_Union_of_India.pdf

‍

Introduction 

Prebunking is a technique that shifts the focus from directly challenging falsehoods or telling people what they need to believe to understanding how people are manipulated and misled online to begin with. It is a growing field of research that aims to help people resist persuasion by misinformation. Prebunking, or "attitudinal inoculation," is a way to teach people to spot and resist manipulative messages before they happen.  The crux of the approach is rooted in taking a step backwards and nipping the problem in the bud by deepening our understanding of it, instead of designing redressal mechanisms to tackle it after the fact. It has been proven effective in helping a wide range of people build resilience to misleading information.

Prebunking is a psychological strategy for countering the effect of misinformation with the goal of assisting individuals in identifying and resisting deceptive content, hence increasing resilience against future misinformation. Online manipulation is a complex issue, and multiple approaches are needed to curb its worst effects. Prebunking provides an opportunity to get ahead of online manipulation, providing a layer of protection before individuals encounter malicious content. Prebunking aids individuals in discerning and refuting misleading arguments, thus enabling them to resist a variety of online manipulations. 

Prebunking builds mental defenses for misinformation by providing warnings and counterarguments before people encounter malicious content. Inoculating people against false or misleading information is a powerful and effective method for building trust and understanding along with a personal capacity for discernment and fact-checking. Prebunking teaches people how to separate facts from myths by teaching them the importance of thinking in terms of ‘how you know what you know’ and consensus-building. Prebunking uses examples and case studies to explain the types and risks of misinformation so that individuals can apply these learnings to reject false claims and manipulation in the future as well. 

How Prebunking Helps Individuals Spot Manipulative Messages

Prebunking helps individuals identify manipulative messages by providing them with the necessary tools and knowledge to recognize common techniques used to spread misinformation. Successful prebunking strategies include;

1. Warnings;
2. Preemptive Refutation: It explains the narrative/technique and how particular information is manipulative in structure. The Inoculation treatment messages typically include 2-3 counterarguments and their refutations. An effective rebuttal provides the viewer with skills to fight any erroneous or misleading information they may encounter in the future.
3. Micro-dosing: A weakened or practical example of misinformation that is innocuous. 

All these alert individuals to potential manipulation attempts. Prebunking also offers weakened examples of misinformation, allowing individuals to practice identifying deceptive content. It activates mental defenses, preparing individuals to resist persuasion attempts. Misinformation can exploit cognitive biases: people tend to put a lot of faith in things they’ve heard repeatedly - a fact that malicious actors manipulate by flooding the Internet with their claims to help legitimise them by creating familiarity. The ‘prebunking’ technique helps to create resilience against misinformation and protects our minds from the harmful effects of misinformation. 

Prebunking essentially helps people control the information they consume by teaching them how to discern between accurate and deceptive content. It enables one to develop critical thinking skills, evaluate sources adequately and identify red flags. By incorporating these components and strategies, prebunking enhances the ability to spot manipulative messages, resist deceptive narratives, and make informed decisions when navigating the very dynamic and complex information landscape online.

CyberPeace Policy Recommendations

• Preventing and fighting misinformation necessitates joint efforts between different stakeholders. The government and policymakers should sponsor prebunking initiatives and information literacy programmes to counter misinformation and adopt systematic approaches. Regulatory frameworks should encourage accountability in the dissemination of online information on various platforms. Collaboration with educational institutions, technological companies and civil society organisations can assist in the implementation of prebunking techniques in a variety of areas.
• Higher educational institutions should support prebunking and media literacy and offer professional development opportunities for educators, and scholars by working with academics and professionals on the subject of misinformation by producing research studies on the grey areas and challenges associated with misinformation.
• Technological companies and social media platforms should improve algorithm transparency, create user-friendly tools and resources, and work with fact-checking organisations to incorporate fact-check labels and tools.
• Civil society organisations and NGOs should promote digital literacy campaigns to spread awareness on misinformation and teach prebunking strategies and critical information evaluation. Training programmes should be available to help people recognise and resist deceptive information using prebunking tactics. Advocacy efforts should support legislation or guidelines that support and encourage prebunking efforts and promote media literacy as a basic skill in the digital landscape. 
• Media outlets and journalists including print & social media should follow high journalistic standards and engage in fact-checking activities to ensure information accuracy before release. Collaboration with prebunking professionals, cyber security experts, researchers and advocacy analysts can result in instructional content and initiatives that promote media literacy, prebunking strategies and misinformation awareness.

Final Words

The World Economic Forum's Global Risks Report 2024 identifies misinformation and disinformation as the top most significant risks for the next two years. Misinformation and disinformation are rampant in today’s digital-first reality, and the ever-growing popularity of social media is only going to see the challenges compound further. It is absolutely imperative for all netizens and stakeholders  to adopt proactive approaches to counter the growing problem of misinformation. Prebunking is a powerful problem-solving tool in this regard because it aims at ‘protection through prevention’ instead of limiting the strategy to harm reduction and redressal.  We can draw parallels with the concept of vaccination or inoculation, reducing the probability of a misinformation infection. Prebunking exposes us to a weakened form of misinformation and provides ways to identify it, reducing the chance false information takes root in our psyches.

The most compelling attribute of this approach is that the focus is not only on preventing damage but also creating widespread ownership and citizen participation in the problem-solving process. Every empowered individual creates an additional layer of protection against the scourge of misinformation, not only making safer choices for themselves but also lowering the risk of spreading false claims to others.  

References

• [1] https://www3.weforum.org/docs/WEF_The_Global_Risks_Report_2024.pdf
• [2] https://prebunking.withgoogle.com/docs/A_Practical_Guide_to_Prebunking_Misinformation.pdf
• [3] https://ijoc.org/index.php/ijoc/article/viewFile/17634/3565

‍