Sachet Loans on Google Pay
Introduction
Google India announced sachet loans on the Google Pay application to help small businesses in the country. Google India said that merchants in India often need smaller loans, hence, the tech giant launched sachet loans on the Gpay application. The company will provide loans to small businesses, which can be repaid in easier repayment instalments. To provide the load services, Google Pay has partnered with DMI Finance. This move comes at the Google for India, 2023, the flagship event to launch the Indian interventions planned by the big tech.
What is a Sachet Loan?
The loan system is the primary backbone of the global banking system. Since we have seen a massive transition towards the digital mode of transactions and banking operations, many online platforms have emerged. With the advent of QR codes, the Unified Payment Interface (UPI) has been rampantly used by Indians for making small or petty payments. Seeing this, Sachet loans made an advent as well, Sachet loans are essentially small-ticket loans ranging from Rs 10,000 to Rs 1 lakh, with repayment tenures between 7 days and 12 months. This nano-credit addresses immediate financial needs and is designed for swift approval and disbursement. Satchel loans are one of the most sought-after loan forms in the Western world. The ease of accessibility and easy repayment options have made it a successful form of money lending, which in turn has sparked the interest of the tech giant Google to execute similar operations in India.
Google Pay
Pertaining to the fact that UPI payments are the most preferred form of online payment, google came out with GPay in 2013 and now enjoys a user base of 67 million Indians. Google Pay has a 36.10% mobile application market share in India, and 26% of the UPI payments made have been through Google Pay. Google Pay adoption for in-store payments in India was higher in 2023 than it was in early 2019, signalling a growing use among consumers. The numbers shown here refer to the share of respondents who indicated they used Google Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Eight out of 10 respondents from India indicated they had used Google Pay in a POS setting between April 2022 and March 2023, with an additional seven out of 10 saying they used Google Pay during this same time for online payments.
Pertaining to the Indian spectrum, the following aspects should be kept into consideration:
- PhonePe, Google Pay and Paytm accounted for nearly 96% of all UPI transactions by value in March
- PhonePe remained the top UPI app, processing 407.63 Cr transactions worth INR 7.07 Lakh Cr
- While Google Pay and Paytm retained second and third positions, respectively, Amazon Pay pushed CRED to the fifth spot in terms of the number of transactions
- Walmart-owned PhonePe, Google Pay and Paytm continued their dominance in India’s UPI payments space, together processing 94% of payments in March 2023.
- According to data from the National Payments Corporation of India (NPCI), the top three apps accounted for nearly 96% of all UPI transactions by value. This translates to about 841.91 Cr transactions worth INR 13.44 Lakh Cr between the three apps.
Conclusion
The big tech giant Google.org has been fundamental in creating and provisioning best-in-class services which are easily accessible to all the netizens. Satchel loans are the new services introduced by the platform and the widespread access of Gpay will go a long way in providing financial services and ease to the deprived and needy lot of the Indian population. This transition can also be seen by other payment portals like Paypal and Paytm, which clearly shows India's massive potential in leading the world of online banking and UPI transactions. As per stats, 40% of global online banking transactions take place in India. These aspects, coupled with the cores of Digital India and Make in India, clearly show how India is the global destination for investment in the current era.
References
- https://www.livemint.com/companies/news/google-enters-retail-loan-business-in-india-11697697999246.html
- https://www.statista.com/statistics/1389649/google-pay-adoption-in-india/#:~:text=Eight%20out%20of%2010%20respondents,same%20time%20for%20online%20payments
- https://playtoday.co/blog/stats/google-pay-statistics/#:~:text=67%20million%20active%20users%20of%20Google%20Pay%20are%20in%20India.&text=Google%20Pay%20users%20in%20India,in%2Dstore%20and%20online%20purchases.
- https://inc42.com/buzz/phonepe-google-pay-paytm-process-94-of-upi-transactions-march-2023/
Related Blogs
Introduction
Digitalisation presents both opportunities and challenges for micro, small, and medium enterprises (MSMEs) in emerging markets. Digital tools can increase business efficiency and reach but also increase exposure to misinformation, fraud, and cyber attacks. Such cyber threats can lead to financial losses, reputational damage, loss of customer trust, and other challenges hindering MSMEs' ability and desire to participate in the digital economy.
The current information dump is a major component of misinformation. Misinformation spreads or emerges from online sources, causing controversy and confusion in various fields including politics, science, medicine, and business. One obvious adverse effect of misinformation is that MSMEs might lose trust in the digital market. Misinformation can even result in the devaluation of a product, sow mistrust among customers, and negatively impact the companies’ revenue. The reach of and speed with which misinformation can spread and ruin companies’ brands, as well as the overall difficulty businesses face in seeking recourse, may discourage MSMEs from fully embracing the digital ecosystem.
MSMEs are essential for innovation, job development, and economic growth. They contribute considerably to the GDP and account for a sizable share of enterprises. They serve as engines of economic resilience in many nations, including India. Hence, a developing economy’s prosperity and sustainability depend on the MSMEs' growth and such digital threats might hinder this process of growth.
There are widespread incidents of misinformation on social media, and these affect brand and product promotion. MSMEs also rely on online platforms for business activities, and threats such as misinformation and other digital risks can result in reputational damage and financial losses. A company's reputation being tarnished due to inaccurate information or a product or service being incorrectly represented are just some examples and these incidents can cause MSMSs to lose clients and revenue.
In the digital era, MSMEs need to be vigilant against false information in order to preserve their brand name, clientele, and financial standing. In the interconnected world of today, these organisations must develop digital literacy and resistance against misinformation in order to succeed in the long run. Information resilience is crucial for protecting and preserving their reputation in the online market.
The Impact of Misinformation on MSMEs
Misinformation can have serious financial repercussions, such as lost sales, higher expenses, legal fees, harm to the company's reputation, diminished consumer trust, bad press, and a long-lasting unfavourable impact on image. A company's products may lose value as a result of rumours, which might affect both sales and client loyalty.
Inaccurate information can also result in operational mistakes, which can interrupt regular corporate operations and cost the enterprise a lot of money. When inaccurate information on a product's safety causes demand to decline and stockpiling problems to rise, supply chain disruptions may occur. Misinformation can also lead to operational and reputational issues, which can cause psychological stress and anxiety at work. The peace of the workplace and general productivity may suffer as a result. For MSMEs, false information has serious repercussions that impact their capacity to operate profitably, retain employees, and maintain a sustainable business. Companies need to make investments in cybersecurity defence, legal costs, and restoring consumer confidence and brand image in order to lessen the effects of false information and ensure smooth operations.
When we refer to the financial implications caused by misinformation spread in the market, be it about the product or the enterprise, the cost is two-fold in all scenarios: there is loss of revenue and then the organisation has to contend with the costs of countering the impact of the misinformation. Stock Price Volatility is one financial consequence for publicly-traded MSMEs, as misinformation can cause stock price fluctuations. Potential investors might be discouraged due to false negative information.
Further, the reputational damage consequences of misinformation on MSMEs is also a serious concern as a loss of their reputation can have long-term damages for a carefully-cultivated brand image.
There are also operational disruptions caused by misinformation: for instance, false product recalls can take place and supplier mistrust or false claims about supplier reliability can disrupt procurement leading to disruptions in the operations of MSMEs.
Misinformation can negatively impact employee morale and productivity due to its physiological effects. This leads to psychological stress and workplace tensions. Staff confidence is also affected due to the misinformation about the brand. Internal operational stability is a core component of any organisation’s success.
Misinformation: Key Risk Areas for MSMEs
- Product and Service Misinformation
For MSMEs, misinformation about products and services poses a serious danger since it undermines their credibility and the confidence clients place in the enterprise and its products or services. Because this misleading material might mix in with everyday activities and newsfeeds, viewers may find it challenging to identify fraudulent content. For example, falsehoods and rumours about a company or its goods may travel quickly through social media, impacting the confidence and attitude of customers. Algorithms that favour sensational material have the potential to magnify disinformation, resulting in the broad distribution of erroneous information that can harm a company's brand.
- False Customer Reviews and Testimonials
False testimonies and evaluations pose a serious risk to MSMEs. These might be abused to damage a company's brand or lead to unfair competition. False testimonials, for instance, might mislead prospective customers about the calibre or quality of a company’s offerings, while phony reviews can cause consumers to mistrust a company's goods or services. These actions frequently form a part of larger plans by rival companies or bad individuals to weaken a company's position in the market.
- Misleading Information about Business Practices
False statements or distortions regarding a company's operations constitute misleading information about business practices. This might involve dishonest marketing, fabrications regarding the efficacy or legitimacy of goods, and inaccurate claims on a company's compliance with laws or moral principles. Such incorrect information can result in a decline in consumer confidence, harm to one's reputation, and even legal issues if consumers or rival businesses act upon it. Even before the truth is confirmed, for example, allegations of wrongdoing or criminal activity pertaining can inflict a great deal of harm, even if they are disproven later.
- Fake News Related to Industry and Market Conditions
By skewing consumer views and company actions, fake news about market and industry circumstances can have a significant effect on MSMEs. For instance, false information about market trends, regulations, or economic situations might make consumers lose faith in particular industries or force corporations to make poor strategic decisions. The rapid dissemination of misinformation on online platforms intensifies its effects on enterprises that significantly depend on digital engagement for their operations.
Factors Contributing to the Vulnerability of MSMEs
- Limited Resources for Verification
MSMEs have a small resource pool. Information verification is typically not a top priority for most. MSMEs usually lack the resources needed to verify the information and given their limited resources, they usually tend to deploy the same towards other, more seemingly-critical functions. They are more susceptible to misleading information because they lack the capacity to do thorough fact-checking or validate the authenticity of digital content. Technology tools, human capital, and financial resources are all in low supply but they are essential requirements for effective verification processes.
- Inadequate Digital Literacy
Digital literacy is required for effective day-to-day operations. Fake reviews, rumours, or fake images commonly used by malicious actors can result in increased scrutiny or backlash against the targeted business. The lack of awareness combined with limited resources usually spells out a pale redressal plan on part of the affected MSME. Due to their low digital literacy in this domain, a large number of MSMEs are more susceptible to false information and other online threats. Inadequate knowledge and abilities to use digital platforms securely and effectively can result in making bad decisions and raising one's vulnerability to fraud, deception, and online scams.
- Lack of Crisis Management Plans
MSMEs frequently function without clear-cut procedures for handling crises. They lack the strategic preparation necessary to deal with the fallout from disinformation and cyberattacks. Proactive crisis management plans usually incorporate procedures for detecting, addressing, and lessening the impact of digital harms, which are frequently absent from MSMEs.
- High Dependence on Social Media and Online Platforms
The marketing strategy for most MSMEs is heavily reliant on social media and online platforms. While the digital-first nature of operations reduces the need for a large capital to set up in the form of stores or outlets, it also gives them a higher need to stay relevant to the trends of the online community and make their products attractive to the customer base. However, MSMEs are depending more and more on social media and other online channels for marketing, customer interaction, and company operations. These platforms are really beneficial, but they also put organisations at a higher risk of false information and online fraud. Heavy reliance on these platforms coupled with the absence of proper security measures and awareness can result in serious interruptions to operations and monetary losses.
CyberPeace Policy Recommendations to Enhance Information Resilience for MSMEs
CyberPeace advocates for establishing stronger legal frameworks to protect MSMEs from misinformation. Governments should establish regulations to build trust in online business activities and mitigate fraud and misinformation risks. Mandatory training programs should be implemented to cover online safety and misinformation awareness for MSME businesses. Enhanced reporting mechanisms should be developed to address digital harm incidents promptly. Governments should establish strict penalties for deliberate inaccurate misinformation spreaders, similar to those for copyright or intellectual property violations. Community-based approaches should be encouraged to help MSMEs navigate digital challenges effectively. Donor communities and development agencies should invest in digital literacy and cybersecurity training for MSMEs, focusing on misinformation mitigation and safe online practices. Platform accountability should be increased, with social media and online platforms playing a more active role in removing content from known scam networks and responding to fraudulent activity reports. There should be investment in comprehensive digital literacy solutions for MSMEs that incorporate cyber hygiene and discernment skills to combat misinformation.
Conclusion
Misinformation poses a serious risk to MSME’s digital resilience, operational effectiveness, and financial stability. MSMEs are susceptible to false information because of limited technical resources, lack of crisis management strategies, and insufficient digital literacy. They are also more vulnerable to false information and online fraud because of their heavy reliance on social media and other online platforms. To address these challenges it is significant to strengthen their cyber hygiene and information resilience. Robust policy and regulatory frameworks are encouraged, promoting and mandating online safety training programmes, and improved reporting procedures, are required to overall enhance the information landscape.
References:
- https://www.dai.com/uploads/digital-downsides.pdf
- https://www.indiacode.nic.in/bitstream/123456789/2013/3/A2006-27.pdf
- https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1946375
- https://dai-global-digital.com/digital-downsides-the-economic-impact-of-misinformation-and-other-digital-harms-on-msmes-in-kenya-india-and-cambodia.html
- https://www.dai.com/uploads/digital-downsides.pdf
Introduction
As per the National Crime Records Bureau (NCRB) ‘Cyber Crime In India Report 2022’, A total of 65,893 cases were registered under Cyber Crimes, showing an increase of 24.4% in registration in comparison to 52,974 cases registered in 2021. The crime rate increased from 3.9 in 2021 to 4.8 in 2022. During 2022, 64.8% of cyber-crime cases registered were for the motive of fraud (42,710 out of 65,893 cases), followed by Extortion with 5.5% (3,648 cases) and Sexual Exploitation with 5.2% (3,434 cases). The statistics released by NCRB show the increased rate of cyber crimes in the country, which poses a significant question of safety in the online world. The rise in cybercrime indicates a rise in emerging criminal groups with malicious intentions, creating new cybercrime hotspots in the country where these groups target and commit cyber crimes despite limited resources.
Cyber Crime Hotspots
Police have recently arrested several cyber criminals in a specific region, indicating that certain areas have become hotspots for cybercrime. Mewat region is one such hotspot indicating a growing trend of cybercrime operating from this area. The Mewat gang's modus operandi is quite different; Cybercriminals in Mewat scam mobile owners just using smartphones and SIM cards without kingpins and targeting mobile owners. The scammers also lure people through online marketplaces such as OLX, in which they pretend to sell possessions and then either physically lure victims to pick-up locations or scam them virtually.
A study conducted by Future Crime Research Foundation and IIT Kanpur in 2023 has revealed that Jamatara city, once considered the cyber crime capital of India, is no longer the epicentre. The study found that 35 hotspots in India are actively involved in cybercrime activities. The top 10 cybercrime hotspots in India collectively account for 80% of cybercrime-related cases in India. These districts are strategically located near India's capital or closer to the National Capital Region (NCR). These districts are strategically placed with multiple borders, making them easy targets for criminals.
Online financial fraud and social media-related crimes are the most common in India. Cybercriminals exploit data as a gold mine, using it to commit crimes. For instance, they can obtain banking and insurance data, use simple AI tools to cheat victims, and they can easily impersonate identities to lure innocent people. In cybercrime hotspots, sextortion is a modern way for cybercriminals to record and demand money. Loan app fraud, OLX fraud, and job fraud also originate from these specific regions.
Recommendations
To counter the challenges posed by emerging cybercrime hubs, the following recommendations are to be considered:
- Advanced threat Intelligence: The digital landscape is evolving, and the threat landscape is becoming more complex. AI's role in cybersecurity is becoming increasingly critical, both positively and negatively, as it helps in understanding and addressing advanced threats. AI is capable of proactive threat hunting, real-time anomaly detection, and swift incident response.
- Enhancing capabilities of Law Enforcement Agencies: Law enforcement agencies must be sensitised to advanced tools or techniques to investigate cyber crime cases effectively. The development and implementation of advanced forensic tools and technologies need to be utilised or implemented to keep up with the evolving tactics of cybercrime perpetrators.
- Continuous Monitoring: Continuous cybersecurity monitoring is crucial for detecting anomalies and preventing cyber-attacks. It involves analysing systems and data to establish baseline security, identify deviations, and investigate potential threats. Cybersecurity experts use data observability tools, artificial intelligence, and machine learning to detect unexpected dataset changes.
- Cyber Security Awareness: Public awareness needs to be higher. Cybercrime prevention and cybersecurity is a shared responsibility of all of us by being aware of the threats and following the best practices. The frequent interaction between law enforcement and the public is necessary to raise awareness about safeguarding personal and financial information. Effective campaigns on cyber security are necessary to educate netizens.
Safety Tips for Netizens
Install up-to-date security software and firewalls on devices, use strong passwords for accounts, and regularly update software and applications. Be cautious when clicking on links or downloading files from unknown sources, and be cautious of your personal information.
Conclusion
The rise of Cyber Crime Hotspots in specific regions or districts has significantly exacerbated the issue of increasing cybercrime rates. In order to combat cybercrime more effectively, it is necessary for law enforcement agencies to strengthen their coordination between different states and to adapt advanced technology methods to counter cybercrime threats effectively. Moreover, educating netizens about cyber crime threats and providing best practices is an effective method to counter these threats, considered the first line of defense against cybercrime.
References
- https://ncrb.gov.in/uploads/nationalcrimerecordsbureau/custom/1701607577CrimeinIndia2022Book1.pdf
- https://economictimes.indiatimes.com/tech/technology/no-kingpins-just-a-smartphone-and-sim-card-how-cybercriminals-in-mewat-scam-mobile-owners/articleshow/98062889.cms?from=mdr
- https://www.futurecrime.org/fcrf-cyber-crime-survey-2023
- https://timesofindia.indiatimes.com/city/mumbai/jamtara-loses-crown-as-new-remote-districts-rewrite-indias-cybercrime-map/articleshow/104475868.cms?from=mdr
- https://government.economictimes.indiatimes.com/news/secure-india/80-of-cyber-crimes-from-10-new-districts-iit-report/103921338
- https://www.dw.com/en/how-mewat-became-indias-new-hub-for-cyber-criminals/video-68674527
- https://www.indiatoday.in/from-india-today-magazine/story/into-cybercrime-hotspot-india-mewat-rajasthan-haryana-uttar-pradesh-2381545-2023-05-19
- https://frontline.thehindu.com/the-nation/spotlight-how-nuh-district-in-haryana-became-a-breeding-ground-for-cybercriminals/article67098193.ece
- https://www.opindia.com/2024/04/nuh-mewat-cyber-crime-haryana-police-crackdown/#google_vignette
Introduction
The term ‘super spreader’ is used to refer to social media and digital platform accounts that are able to quickly transmit information to a significantly large audience base in a short duration. The analogy references the medical term, where a small group of individuals is able to rapidly amplify the spread of an infection across a huge population. The fact that a few handful accounts are able to impact and influence many is attributed to a number of factors like large follower bases, high engagement rates, content attractiveness or virality and perceived credibility.
Super spreader accounts have become a considerable threat on social media because they are responsible for generating a large amount of low-credibility material online. These individuals or groups may create or disseminate low-credibility content for a number of reasons, running from social media fame to garnering political influence, from intentionally spreading propaganda to seeking financial gains. Given the exponential reach of these accounts, identifying, tracing and categorising such accounts as the sources of misinformation can be tricky. It can be equally difficult to actually recognise the content they spread for the misinformation that it actually is.
How Do A Few Accounts Spark Widespread Misinformation?
Recent research suggests that misinformation superspreaders, who consistently distribute low-credibility content, may be the primary cause of the issue of widespread misinformation about different topics. A study[1] by a team of social media analysts at Indiana University has found that a significant portion of tweets spreading misinformation are sent by a small percentage of a given user base. The researchers conducted a review of 2,397,388 tweets posted on Twitter (now X) that were flagged as having low credibility and details on who was sending them. The study found that it does not take a lot of influencers to sway the beliefs and opinions of large numbers. This is attributed to the impact of what they describe as superspreaders. The researchers collected 10 months of data, which added up to 2,397,388 tweets sent by 448,103 users, and then reviewed it, looking for tweets that were flagged as containing low-credibility information. They found that approximately a third of the low-credibility tweets had been posted by people using just 10 accounts, and that just 1,000 accounts were responsible for posting approximately 70% of such tweets.[2]
Case Study
- How Misinformation ‘Superspreaders’ Seed False Election Theories
During the 2020 U.S. presidential election, a small group of "repeat spreaders" aggressively pushed false election claims across various social media platforms for political gain, and this even led to rallies and radicalisation in the U.S.[3] Superspreaders accounts were responsible for disseminating a disproportionately large amount of misinformation related to the election, influencing public opinion and potentially undermining the electoral process.
In the domestic context, India was ranked highest for the risk of misinformation and disinformation according to experts surveyed for the World Economic Forum’s 2024 Global Risk Report. In today's digital age, misinformation, deep fakes, and AI-generated fakes pose a significant threat to the integrity of elections and democratic processes worldwide. With 64 countries conducting elections in 2024, the dissemination of false information carries grave implications that could influence outcomes and shape long-term socio-political landscapes. During the 2024 Indian elections, we witnessed a notable surge in deepfake videos of political personalities, raising concerns about the influence of misinformation on election outcomes.
- Role of Superspreaders During Covid-19
Clarity in public health communication is important when any grey areas or gaps in information can be manipulated so quickly. During the COVID-19 pandemic, misinformation related to the virus, vaccines, and public health measures spread rapidly on social media platforms, including Twitter (Now X). Some prominent accounts or popular pages on platforms like Facebook and Twitter(now X) were identified as superspreaders of COVID-19 misinformation, contributing to public confusion and potentially hindering efforts to combat the pandemic.
As per the Center for Countering Digital Hate Inc (US), The "disinformation dozen," a group of 12 prominent anti-vaccine accounts[4], were found to be responsible for a large amount of anti-vaccine content circulating on social media platforms, highlighting the significant role of superspreaders in influencing public perceptions and behaviours during a health crisis.
There are also incidents where users are unknowingly engaged in spreading misinformation by forwarding information or content which are not always shared by the original source but often just propagated by amplifiers, using other sources, websites, or YouTube videos that help in dissemination. The intermediary sharers amplify these messages on their pages, which is where it takes off. Hence such users do not always have to be the ones creating or deliberately popularising the misinformation, but they are the ones who expose more people to it because of their broad reach. This was observed during the pandemic when a handful of people were able to create a heavy digital impact sharing vaccine/virus-related misinformation.
- Role of Superspreaders in Influencing Investments and Finance
Misinformation and rumours in finance may have a considerable influence on stock markets, investor behaviour, and national financial stability. Individuals or accounts with huge followings or influence in the financial niche can operate as superspreaders of erroneous information, potentially leading to market manipulation, panic selling, or incorrect impressions about individual firms or investments.
Superspreaders in the finance domain can cause volatility in markets, affect investor confidence, and even trigger regulatory responses to address the spread of false information that may harm market integrity. In fact, there has been a rise in deepfake videos, and fake endorsements, with multiple social media profiles providing unsanctioned investing advice and directing followers to particular channels. This leads investors into dangerous financial decisions. The issue intensifies when scammers employ deepfake videos of notable personalities to boost their reputation and can actually shape people’s financial decisions.
Bots and Misinformation Spread on Social Media
Bots are automated accounts that are designed to execute certain activities, such as liking, sharing, or retweeting material, and they can broaden the reach of misinformation by swiftly spreading false narratives and adding to the virality of a certain piece of content. They can also artificially boost the popularity of disinformation by posting phony likes, shares, and comments, making it look more genuine and trustworthy to unsuspecting users. Bots can exploit social network algorithms by establishing false identities that interact with one another and with real users, increasing the spread of disinformation and pushing it to the top of users' feeds and search results.
Bots can use current topics or hashtags to introduce misinformation into popular conversations, allowing misleading information to acquire traction and reach a broader audience. They can lead to the construction of echo chambers, in which users are exposed to a narrow variety of perspectives and information, exacerbating the spread of disinformation inside restricted online groups. There are incidents reported where bot's were found as the sharers of content from low-credibility sources.
Bots are frequently employed as part of planned misinformation campaigns designed to propagate false information for political, ideological, or commercial gain. Bots, by automating the distribution of misleading information, can make it impossible to trace the misinformation back to its source. Understanding how bots work and their influence on information ecosystems is critical for combatting disinformation and increasing digital literacy among social media users.
CyberPeace Policy Recommendations
- Recommendations/Advisory for Netizens:
- Educating oneself: Netizens need to stay informed about current events, reliable fact-checking sources, misinformation counter-strategies, and common misinformation tactics, so that they can verify potentially problematic content before sharing.
- Recognising the threats and vulnerabilities: It is important for netizens to understand the consequences of spreading or consuming inaccurate information, fake news, or misinformation. Netizens must be cautious of sensationalised content spreading on social media as it might attempt to provoke strong reactions or to mold public opinions. Netizens must consider questioning the credibility of information, verifying its sources, and developing cognitive skills to identify low-credibility content and counter misinformation.
- Practice caution and skepticism: Netizens are advised to develop a healthy skepticism towards online information, and critically analyse the veracity of all information sources. Before spreading any strong opinions or claims, one must seek supporting evidence, factual data, and expert opinions, and verify and validate claims with reliable sources or fact-checking entities.
- Good netiquette on the Internet, thinking before forwarding any information: It is important for netizens to practice good netiquette in the online information landscape. One must exercise caution while sharing any information, especially if the information seems incorrect, unverified or controversial. It's important to critically examine facts and recognise and understand the implications of sharing false, manipulative, misleading or fake information/content. Netizens must also promote critical thinking and encourage their loved ones to think critically, verify information, seek reliable sources and counter misinformation.
- Adopting and promoting Prebunking and Debunking strategies: Prebunking and debunking are two effective strategies to counter misinformation. Netizens are advised to engage in sharing only accurate information and do fact-checking to debunk any misinformation. They can rely on reputable fact-checking experts/entities who are regularly engaged in producing prebunking and debunking reports and material. Netizens are further advised to familiarise themselves with fact-checking websites, and resources and verify the information.
- Recommendations for tech/social media platforms
- Detect, report and block malicious accounts: Tech/social media platforms must implement strict user authentication mechanisms to verify account holders' identities to minimise the formation of fraudulent or malicious accounts. This is imperative to weed out suspicious social media accounts, misinformation superspreader accounts and bots accounts. Platforms must be capable of analysing public content, especially viral or suspicious content to ascertain whether it is misleading, AI-generated, fake or deliberately misleading. Upon detection, platform operators must block malicious/ superspreader accounts. The same approach must apply to other community guidelines’ violations as well.
- Algorithm Improvements: Tech/social media platform operators must develop and deploy advanced algorithm mechanisms to detect suspicious accounts and recognise repetitive posting of misinformation. They can utilise advanced algorithms to identify such patterns and flag any misleading, inaccurate, or fake information.
- Dedicated Reporting Tools: It is important for the tech/social media platforms to adopt robust policies to take action against social media accounts engaged in malicious activities such as spreading misinformation, disinformation, and propaganda. They must empower users on the platforms to flag/report suspicious accounts, and misleading content or misinformation through user-friendly reporting tools.
- Holistic Approach: The battle against online mis/disinformation necessitates a thorough examination of the processes through which it spreads. This involves investing in information literacy education, modifying algorithms to provide exposure to varied viewpoints, and working on detecting malevolent bots that spread misleading information. Social media sites can employ similar algorithms internally to eliminate accounts that appear to be bots. All stakeholders must encourage digital literacy efforts that enable consumers to critically analyse information, verify sources, and report suspect content. Implementing prebunking and debunking strategies. These efforts can be further supported by collaboration with relevant entities such as cybersecurity experts, fact-checking entities, researchers, policy analysts and the government to combat the misinformation warfare on the Internet.
References:
- https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0302201 {1}
- https://phys.org/news/2024-05-superspreaders-responsible-large-portion-misinformation.html#google_vignette {2}
- https://phys.org/news/2024-05-superspreaders-responsible-large-portion-misinformation.html#google_vignette {3}
- https://counterhate.com/research/the-disinformation-dozen/ {4}
- https://phys.org/news/2024-05-superspreaders-responsible-large-portion-misinformation.html#google_vignette
- https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0302201
- https://www.nytimes.com/2020/11/23/technology/election-misinformation-facebook-twitter.html
- https://www.wbur.org/onpoint/2021/08/06/vaccine-misinformation-and-a-look-inside-the-disinformation-dozen
- https://healthfeedback.org/misinformation-superspreaders-thriving-on-musk-owned-twitter/
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8139392/
- https://www.jmir.org/2021/5/e26933/
- https://www.yahoo.com/news/7-ways-avoid-becoming-misinformation-121939834.html