Misinformation in Local Languages: How Vernacular Content Amplifies False Narratives in Communities

Over The Top (OTT)

OTT messaging platforms have taken the world by storm; everyone across the globe is working on OTT platforms, and they have changed the dynamics of accessibility and information speed forever. Whatsapp is one of the leading OTT messaging platforms under the tech giant Meta as of 2013. All tasks, whether personal or professional, can be performed over Whatsapp, and as of today, Whatsapp has 2.44 billion users worldwide, with 487.5 Million users in India alone^[1]. With such a vast user base, it is pertinent to have proper safety and security measures and mechanisms on these platforms and active reporting options for the users. The growth of OTT platforms has been exponential in the previous decade. As internet penetration increased during the Covid-19 pandemic, the following factors contributed towards the growth of OTT platforms –

• Urbanisation and Westernisation
• Access to Digital Services
• Media Democratization
• Convenience
• Increased Internet Penetration

These factors have been influential in providing exceptional content and services to the  consumers, and extensive internet connectivity has allowed people from the remotest part of the country to use OTT messaging platforms. But it is pertinent to maintain user safety and security by the platforms and abide by the policies and regulations to maintain accountability and transparency.

New Safety Features

Keeping in mind the safety requirements and threats coming with emerging technologies, Whatsapp has been crucial in taking out new technology and policy-based security measures. A number of new security features have been added to WhatsApp to make it more difficult to take control of other people’s accounts. The app’s privacy and security-focused features go beyond its assertion that online chats and discussions should be as private and secure as in-person interactions. Numerous technological advancements pertaining to that goal have focussed on message security, such as adding end-to-end encryption to conversations. The new features allegedly increase user security on the app.

WhatsApp announced that three new security features are now available to all users on Android and iOS devices. The new security features are called Account Protect, Device Verification, and Automatic Security Codes

• For instance, a new programme named “Account Protect” will start when users migrate an account from an old device to a new one. If users receive an unexpected alert, it may be a sign that someone is trying to access their account without their knowledge. Users may see an alert on their previous handset asking them to confirm that they are truly transitioning away from it.
• To make sure that users cannot install malware to access other people’s messages, another function called “Device Verification” operates in the background. Without the user’s knowledge, this feature authenticates devices in the background. In particular, WhatsApp claims it is concerned about unlicensed WhatsApp applications that contain spyware made explicitly for this use. Users do not need to take any action due to the company’s new checks that help authenticate user accounts to prevent this.
• The final feature is dubbed “automatic security codes,” It builds on an already-existing service that lets users verify that they are speaking with the person they believe they are. This is still done manually, but by default, an automated version will be carried out with the addition of a tool to determine whether the connection is secure.

While users can now view the code by visiting a user’s profile, the social media platform will start to develop a concept called “Key Transparency” to make it easier for its users to verify the validity of the code. Update to the most recent build if you use WhatsApp on Android because these features have already been released. If you use iOS, the security features have not yet been released, although an update is anticipated soon.

Conclusion

Digital safety is a crucial matter for netizens across the world; platforms like Whatsapp, which enjoy a massive user base, should lead the way in terms of OTT platforms’ cyber security by inculcating the use of emerging technologies, user reporting, and transparency in the principles and also encourage other platforms to replicate their security mechanisms to keep bad actors at bay. Account Protect, Device Verification, and Automatic Security Codes will go a long way in protecting the user’s interests while simultaneously maintaining convenience, thus showing us that the future with such platforms is bright and secure.

^[1] https://verloop.io/blog/whatsapp-statistics-2023/#:~:text=1.,over%202.44%20billion%20users%20worldwide.

Introduction

The fast-paced development of technology and the wider use of social media platforms have led to the rapid dissemination of misinformation with characteristics such as diffusion, fast propagation speed, wide influence, and deep impact through these platforms. Social Media Algorithms and their decisions are often perceived as a black box introduction that makes it impossible for users to understand and recognise how the decision-making process works. 

Social media algorithms may unintentionally promote false narratives that garner more interactions, further reinforcing the misinformation cycle and making it harder to control its spread within vast, interconnected networks. Algorithms judge the content based on the metrics, which is user engagement. It is the prerequisite for algorithms to serve you the best. Hence, algorithms or search engines enlist relevant items you are more likely to enjoy. This process, initially, was created to cut the clutter and provide you with the best information. However, sometimes it results in unknowingly widespread misinformation due to the viral nature of information and user interactions. 

Analysing the Algorithmic Architecture of Misinformation

Social media algorithms, designed to maximize user engagement, can inadvertently promote misinformation due to their tendency to trigger strong emotions, creating echo chambers and filter bubbles. These algorithms prioritize content based on user behaviour, leading to the promotion of emotionally charged misinformation. Additionally, the algorithms prioritize content that has the potential to go viral, which can lead to the spread of false or misleading content faster than corrections or factual content.

Additionally, popular content is amplified by platforms, which spreads it faster by presenting it to more users. Limited fact-checking efforts are particularly difficult since, by the time they are reported or corrected, erroneous claims may have gained widespread acceptance due to delayed responses. Social media algorithms find it difficult to distinguish between real people and organized networks of troll farms or bots that propagate false information. This creates a vicious loop where users are constantly exposed to inaccurate or misleading material, which strengthens their convictions and disseminates erroneous information through networks.

Though algorithms, primarily, aim to enhance user engagement by curating content that aligns with the user's previous behaviour and preferences. Sometimes this process leads to "echo chambers," where individuals are exposed mainly to information that reaffirms their beliefs which existed prior, effectively silencing dissenting voices and opposing viewpoints. This curated experience reduces exposure to diverse opinions and amplifies biased and polarising content, making it arduous for users to discern credible information from misinformation. Algorithms feed into a feedback loop that continuously gathers data from users' activities across digital platforms, including websites, social media, and apps. This data is analysed to optimise user experiences, making platforms more attractive. While this process drives innovation and improves user satisfaction from a business standpoint, it also poses a danger in the context of misinformation. The repetitive reinforcement of user preferences leads to the entrenchment of false beliefs, as users are less likely to encounter fact-checks or corrective information.

Moreover, social networks and their sheer size and complexity today exacerbate the issue. With billions of users participating in online spaces, misinformation spreads rapidly, and attempting to contain it—such as by inspecting messages or URLs for false information—can be computationally challenging and inefficient. The extensive amount of content that is shared daily means that misinformation can be propagated far quicker than it can get fact-checked or debunked.

Understanding how algorithms influence user behaviour is important to tackling misinformation. The personalisation of content, feedback loops, the complexity of network structures, and the role of superspreaders all work together to create a challenging environment where misinformation thrives. Hence, highlighting the importance of countering misinformation through robust measures. 

The Role of Regulations in Curbing Algorithmic Misinformation

The EU's Digital Services Act (DSA) applicable in the EU is one of the regulations that aims to increase the responsibilities of tech companies and ensure that their algorithms do not promote harmful content. These regulatory frameworks play an important role they can be used to establish mechanisms for users to appeal against the algorithmic decisions and ensure that these systems do not disproportionately suppress legitimate voices. Independent oversight and periodic audits can ensure that algorithms are not biased or used maliciously. Self-regulation and Platform regulation are the first steps that can be taken to regulate misinformation. By fostering a more transparent and accountable ecosystem, regulations help mitigate the negative effects of algorithmic misinformation, thereby protecting the integrity of information that is shared online. In the Indian context, the Intermediary Guidelines, 2023, Rule 3(1)(b)(v) explicitly prohibits the dissemination of misinformation on digital platforms. The ‘Intermediaries’ are obliged to ensure reasonable efforts to prevent users from hosting, displaying, uploading, modifying, publishing, transmitting, storing, updating, or sharing any information related to the 11 listed user harms or prohibited content. This rule aims to ensure platforms identify and swiftly remove misinformation, and false or misleading content.

Cyberpeace Outlook

Understanding how algorithms prioritise content will enable users to critically evaluate the information they encounter and recognise potential biases. Such cognitive defenses can empower individuals to question the sources of the information and report misleading content effectively. In the future of algorithms in information moderation, platforms should evolve toward more transparent, user-driven systems where algorithms are optimised not just for engagement but for accuracy and fairness. Incorporating advanced AI moderation tools, coupled with human oversight can improve the detection and reduction of harmful and misleading content. Collaboration between regulatory bodies, tech companies, and users will help shape the algorithms landscape to promote a healthier, more informed digital environment.

References:

• https://www.advancedsciencenews.com/misformation-spreads-like-a-nuclear-reaction-on-the-internet/
• https://www.niemanlab.org/2024/09/want-to-fight-misinformation-teach-people-how-algorithms-work/ 
• Press Release: Press Information Bureau (pib.gov.in) 

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Introduction

A bill requiring social media companies, providers of encrypted communications, and other online services to report drug activity on their platforms to the U.S. The Drug Enforcement Administration (DEA) advanced to the Senate floor, alarming privacy advocates who claim the legislation transforms businesses into de facto drug enforcement agents and exposes many of them to liability for providing end-to-end encryption.

‍Why is there a requirement for online companies to report drug activity?

The reason behind the bill is that there was a Kansas teenager died after unknowingly taking a fentanyl-laced pill he purchased on Snapchat. The bill requires social media companies and other web communication providers to provide the DEA with users’ names and other information when the companies have “actual knowledge” that illicit drugs are being distributed on their platforms.

There is an urgent need to look into this matter as platforms like Snapchat and Instagram are the constant applications that netizens use. If these kinds of apps promote the selling of drugs, then it will result in major drug-selling vehicles and become drug-selling platforms.

Threat to end to end encryption

End-to-end encryption has long been criticised by law enforcement for creating a “lawless space” that criminals, terrorists, and other bad actors can exploit for their illicit purposes. End- to end encryption is important for privacy, but it has been criticised as criminals also use it for bad purposes that result in cyber fraud and cybercrimes.

Cases of drug peddling on social media platforms  

It is very easy to get drugs on social media, just like calling an Uber. It is that simple to get the drugs. The survey discovered that access to illegal drugs is “staggering” on social media applications, which has contributed to the rising number of fentanyl overdoses, which has resulted in suicide, gun violence, and accidents.

According to another survey, drug dealers use slang, emoticons, QR codes, and disappearing messages to reach customers while avoiding content monitoring measures on social networking platforms. Drug dealers are frequently active on numerous social media platforms, advertising their products on Instagram while providing their WhatApps or Snapchat names for queries, making it difficult for law officials to crack down on the transactions.

There is a need for social media platforms to report these kinds of drug-selling activity on specific platforms to the Drug enforcement administration. The bill requires online companies to report drug cases going on websites, such as the above-mentioned Snapchat case. There are so many other cases where drug dealers sell the drug through Instagram, Snapchat etc. Usually, if Instagram blocks one account, they create another account for the drug selling. Just by only blocking the account does not help to stop drug trafficking on social media platforms.

Will this put the privacy of users at risk?

It is important to report the cybercrime activities of selling drugs on social media platforms. The companies will only detect the activity regarding the drugs which are being sold through social media platforms which are able to detect bad actors and cyber criminals. The detection will be on the particular activities on the applications where it is happening because the social media platforms lack regulations to govern them, and their convenience becomes the major vehicle for the drugs sale.

Conclusion

Social media companies are required to report these kinds of activities happening on their platforms immediately to the Drugs enforcement Administration so that the DEA will take the required steps instead of just blocking the account. Because just blocking does not stop these drug markets from happening online. There must be proper reporting for that. And there is a need for social media regulations. Social media platforms mostly influence people.