Meta's Shift to Less Personalized Ads in the EU: Navigating Compliance with the Digital Markets Act and Its Implications

Introduction

The Telecom Regulatory Authority of India (TRAI) issued a consultation paper titled “Encouraging Innovative Technologies, Services, Use Cases, and Business Models through Regulatory Sandbox in Digital Communication Sector. The paper presents a draft sandbox structure for live testing of new digital communication products or services in a regulated environment. TRAI seeks comments from stakeholders on several parts of the framework.

What is digital communication?

Digital communication is the use of internet tools such as email, social media messaging, and texting to communicate with other people or a specific audience. Even something as easy as viewing the content on this webpage qualifies as digital communication.

Aim of Paper

• Frameworks are intended to support regulators’ desire for innovation while also ensuring economic resilience and consumer protection. Considering this, the Department of Telecom (DoT) asked TRAI to offer recommendations on a regulatory sandbox framework. TRAI approaches the issue with the goal of encouraging creativity and hastening the adoption of cutting-edge digital communications technologies.
• Artificial intelligence, the Internet of Things, edge computing, and other emerging technologies are revolutionizing how we connect, communicate, and access information, driving the digital communication sector to rapidly expand. To keep up with this dynamic environment, an enabling environment for the development and deployment of novel technologies, services, use cases, and business models is required.
• The regulatory sandbox concept is becoming increasingly popular around the world as a means of encouraging innovation in a range of industries. A regulatory sandbox is a regulated environment in which businesses and innovators can test their concepts, commodities, and services while operating under changing restrictions.
• Regulatory Sandbox will benefit the telecom startup ecosystem by providing access to a real-time network environment and other data, allowing them to evaluate the reliability of new applications before releasing them to the market. Regulatory Sandbox also attempts to stimulate cross-sectoral collaboration for carrying out such testing by engaging the assistance of other ministries and departments in order to give the starting company with a single window for acquiring all clearances.

What is regulatory sandbox?

• A regulatory sandbox is a controlled regulatory environment in which new products or services are tested in real-time.
• It serves as a “safe space” for businesses because authorities may or may not allow certain relaxations for the sole purpose of testing.
• The sandbox enables the regulator, innovators, financial service providers, and clients to perform field testing in order to gather evidence on the benefits and hazards of new financial innovations, while closely monitoring and mitigating their risks.

What are the advantages of having a regulatory sandbox?

• Firstly, regulators obtain first-hand empirical evidence on the benefits and risks of emerging technologies and their implications, allowing them to form an informed opinion on the regulatory changes or new regulations that may be required to support useful innovation while mitigating the associated risks.
• Second, sandbox customers can evaluate the viability of a product without the need for a wider and more expensive roll-out. If the product appears to have a high chance of success, it may be authorized and delivered to a wider market more quickly.

Digital communication sector and Regulatory Sandbox

• Many countries’ regulatory organizations have built sandbox settings for telecom tech innovation.
• These frameworks are intended to encourage regulators’ desire for innovation while also promoting economic resilience and consumer protection.
• In this context, the Department of Telecom (DoT) had asked TRAI to give recommendations on a regulatory sandbox framework.
• Written comments on the drafting framework will be received until July 17, 2023, and counter-comments will be taken until August 1, 2023. The Authority’s goal in the digital communication industry is to foster creativity and expedite the use of emerging technologies such as artificial intelligence (AI), the Internet of Things (IoT), and edge computing. These technologies are changing the way individuals connect, engage, and access information, causing rapid changes in the industry.

Conclusion

According to TRAI, these technologies are changing how individuals connect, engage, and obtain information, resulting in significant changes in the sector.

The regulatory sandbox also wants to stimulate cross-sectoral collaboration for carrying out such testing by engaging the assistance of other ministries and departments in order to give the starting company with a single window for acquiring all clearances. The consultation paper covers some of the worldwide regulatory sandbox frameworks in use in the digital communication industry, as well as some of the frameworks in use inside the country in other sectors.

About Customs Scam:

The Customs Scam is a type of fraud where the scammers pretend to be from the renowned courier office company (DTDC, etc.), or customs department or other government entities. They try to deceive the targets to transfer the money to resolve the fake customs related concerns.  The Research Wing at CyberPeace along with the Research Wing of Autobot Infosec Private Ltd. delved into this case through Open Source Intelligence methods and undercover interactions with the scammers and concluded with some credible information.

Case Study:

The victim receives a phone call posing as a renowned courier office (DTDC, etc.) employee (in some case custom’s officer) that a parcel in the name of the victim has been taken into custody because of inappropriate content. The scammer provides the victim an employee ID, FIR number to prove the authenticity of the case and also they show empathy towards the victim. The scammer pretends to help the victim to connect with a police officer for further action. This so-called police officer shows transparency in his work. He asks him to join a skype video call and he even provides time to install the skype app. He instructs the victim to connect with the skype id provided by the fake police officer where the scammer created a fake police station environment. He also claims that he contacted the headquarters and the victim’s phone number is associated with many illegal activities to create panic to the victim.  Then the scammers also ask the victim to give their personal details such as home address, office address, aadhar card number, PAN card number and screenshot of their bank accounts along with their available account balance for the sake of so-called investigation. Sometimes scammers also demand a high amount of money to resolve the issue and create fake urgency to trap the victim in making the payment. He sternly warns the victim not to contact any other police officials or professionals, making it clear that doing so would only lead to more trouble.

Analysis & Findings: 

After receiving these kinds of complaints from multiple sources, the analysis was done on the collection of phone numbers from where the calls originated. These phone numbers were analysed for alias name, location, Telecom operator,  etc.  Further, we have verified the number to check whether the number is linked with any social media account on reputed platforms like Google, Facebook, Whatsapp, Twitter, Instagram, Linkedin, and other classified platforms such as Locanto.

• Phone Number Analysis: Each phone number looks authentic, cleverly concealing the fraud. Sometimes scammers use virtual/temporary phone numbers for these kinds of scams. In this case the victim was from Delhi, so the scammer posed themselves from Delhi Police station, while the phone numbers belong to a different place.

• Undercover Interactions:  The interactions with the suspects reveals their chilling way of modus operandi. These scammers are masters of psychological manipulation. They threaten the victims and act as if they are genuine LEA officers. 
• Exploitation Tactics: They target unsuspecting individuals and create fear and fake urgency among the targets to extract sensitive information such as Aadhaar, PAN card and bank account details.

• Fraud Execution: The scammers demand for the payment to resolve this issue and they make use of the stolen personally identifiable information. Once the victims transfer the money, the fraudsters cut off all the communication.
• Outcome for Victims:  The scammers act so genuine and they frame the incidents so realistic, victims don't realise that they are trapped in this scam. They suffer severe financial loss and psychological trauma.

Recommendations:

• Verify Identities: It is important to verify the identity of any individual, especially if they demand personal information or payment. Contact the official agency directly using verified contact details to confirm the authenticity of the communication.
• Education on Personal Information: Provide education to people to protect their personal identity numbers like Aadhaar and PAN card number. Always emphasise the possible dangers connected to sharing such data in the course of phone conversations.
• Report Suspicious Activity: Prompt reporting of suspicious phone calls or messages to relevant authorities and consumer protection agencies helps in tracking down scammers and prevents people from falling. Report to https://cybercrime.gov.in or reach out to helpline@cyberpeace.net for further assistance. 
• Enhanced Cybersecurity Measures: Implement robust cybersecurity measures to detect and mitigate phishing attempts and fraudulent activities. This includes monitoring and blocking suspicious phone numbers and IP addresses associated with scams.

Conclusion:

In the Customs Scam fraud, the scammers pretend to be a custom or any government official and sometimes threaten the targets to get the details such as Aadhaar, PAN card details, screenshot of their bank accounts along with their available balance in their account. The phone numbers used for these kinds of scams were analysed for any suspicious activity. It is found that all the phone numbers look authentic concealing the fraudentent activities. The interactions made with them reveals that they create fearness and urgency between the individuals. They act as if they are genuine officer’s and ask for money to resolve this issue. It is important to stay vigilant and not to share any personal or financial information. When facing these kinds of scams, report and spread awareness among individuals.

‍

Technology has revolutionized our lives, offering countless benefits and conveniences that make our daily lives more accessible and connected. However, with these benefits come potential challenges and risks that can impact our digital experiences. In this article, we have gathered expert advice on the impact of technology use in our daily lives, including the importance of warranties and tech protection in safeguarding our technology investments. Our experts offer invaluable insights and guidance on using technology safely and effectively while protecting us from unexpected costs or problems. Whether you’re a casual user or a technology enthusiast, our experts’ insights will help you navigate the world of technology with confidence and peace of mind.

How to protect kids from online abuse in the modern era of technology?

“As parents, it’s important to acknowledge that online child abuse is a widespread problem that we need to address. But does this mean we should ban technology from our children’s lives? Absolutely not! Technology is an integral part of our children’s lives, providing numerous benefits. Instead, we should think of practical ways to minimize the risks of online abuse. Many parents today depend on parental control apps like Mobicip to safeguard their children’s online activities and build healthy digital habits. These apps allow parents to supervise their child’s online behavior, restrict screen time, prevent access to certain websites and applications, filter inappropriate content, and get instant notifications about dangerous interactions or inappropriate content. Parents feel reassured and free of worry, knowing that their children’s online surroundings are secure and protected. In addition to using a parental control app, we must also focus on building a strong connection with our kids. By initiating conversations about their digital lives, we can understand their digital world, educate them about the potential risks and dangers of the internet, and teach them how to stay safe. By being proactive and engaged in our children’s digital lives, we can protect them from online abuse while still allowing them to benefit from technology.”

Mobicip

How to increase engagement in online classes via technology?

“Online classes have gained immense popularity in recent years due to their many advantages. However, online educators face several challenges that can impede the effectiveness of their classes, one of which is the lack of engagement from students. To address this challenge, it is crucial to adopt certain strategies that can increase student engagement and create a more meaningful learning environment.
One effective strategy is to limit the number of chokepoints that students may face while enrolling in a class. This can be achieved by using booking and scheduling technology that provides students with a hassle-free experience. The system sends regular reminders and notifications to learners about upcoming classes and assignments, helping them stay organized and committed to their learning.
Technology plays a vital role in improving communication between students and teachers and in increasing student engagement and participation during a session. Utilizing technology such as polling, chat boxes, and breakout rooms enables learners to actively participate in the class and share their perspectives, leading to more effective learning.
Personalization is also essential in creating a meaningful learning environment. A scheduling system can help create customized learning paths for each student, where they can progress at their own pace and focus on topics that interest them. This ensures that each student receives individual attention and is able to learn in a way that suits their learning style.
Moreover, gamification techniques can be used to make the learning process more fun and engaging. This includes using badges, points, and leaderboards to motivate learners to achieve their goals while competing with each other.”

Dr. Sukanya Kakoty, Omnify

How to choose the best due diligence software for your business?

“With a variety of solutions on the market, finding the best due diligence software for your business can be a tedious task. In addition to the software’s capabilities meeting your needs, there are other factors to consider when picking the right solution for your business. As due diligence involves the sharing of sensitive information, security is a key factor to consider. When browsing solutions, it is important to consider if their security features are up to industry standards. User-friendliness is another factor to consider when adopting a new due diligence software. Introducing a new tool should increase team efficiency, not disrupt your existing workflow. When searching for the perfect due diligence solution, pick one that meets the above criteria and more. DealRoom is a lifecycle deal management solution, providing pipeline, diligence, integration, and document management all under one platform. DealRoom’s user-friendly and intuitive features allow for customizable workflows to fit the specific needs of each user. DealRoom also offers industry-leading security features, including data encryption, granular permissions, and detailed audit logs, guaranteeing that your information is always protected. When choosing the best due diligence software for your business, consider a user-friendly, flexible, and secure solution.”

DealRoom

Why are backups important, and what is the safest way of doing them?

“Backups are important for several reasons. They help to protect against data loss, which can be caused by a variety of reasons, such as hardware failure, software corruption, natural disasters, or cyber-attacks. Backups also help to ensure that important data is available when needed, such as in the case of an emergency or system failure. Additionally, backups provide a way to recover deleted or corrupted files. This is also important because the loss of data can result in consequences such as financial loss, damage to reputation, and even legal issues. If not these, then loss of data may also lead to emotional effects in certain cases. A backup, however, can restore data quickly and avoid any significant disruption, emotional or otherwise. The safest way of doing backups is by following the 3-2-1 backup rule. This rule states that you should have at least three copies of your data, stored on at least two different storage media, with one copy stored offsite. This provides redundancy in case of a failure of one storage medium or location.

There are several methods of backing up data, including:

• External hard drives or USB drives: These are inexpensive and portable, making them a popular choice for personal backups. However, they can be lost or damaged, so it is important to keep them in a safe location and make regular backups.
• Cloud backups: These store data on remote servers, which can be accessed from anywhere with an internet connection. This provides an offsite backup solution, but it is important to choose a reputable provider and to ensure that the data is encrypted and secure.
• Network-attached storage (NAS): These are devices that connect to a network and provide centralized storage for multiple devices. They can be configured to automatically back up data from multiple devices on the network.
• Tape backups: These are less common but are still used by some businesses for the long-term storage of large amounts of data.

Regardless of the backup method chosen, it is important to regularly test backups regularly to ensure that they can be successfully restored in case of an emergency.”

CyberPeace

What are the best trending electric toys for kids in 2023?

“Augmented Reality (AR) Toys: These toys blend the physical and digital world, providing an immersive experience. Popular examples include AR-enabled building sets and interactive storybooks that come to life through an app.
Educational Robotics: Robotics toys like the LEGO Mindstorms Robot Inventor and Sphero’s programmable robots have gained popularity for teaching coding, engineering, and problem-solving skills through hands-on play.”

TME

Aside from security, what are some of the features of a VPN?

“Accessing geo-restricted content: One of the main benefits of using a VPN is its ability to bypass geographical restrictions in the world of flight prices, content, gaming, and more. Many websites and online services are only available in certain countries or regions. With a VPN, you can change your virtual location and access content that is otherwise blocked or unavailable in your country. Imagine you’re playing a game with friends; by using a VPN, you can improve your gaming experience by connecting to a server closer to the game’s host location and bypassing regional restrictions to access features unavailable in your region.
Increased privacy and anonymity: While security and privacy go hand in hand, VPNs offer more than just encryption. They also provide a level of anonymity by masking your IP address and making it difficult for websites and online services to track your online activity. This can be particularly useful for users who are concerned about their online privacy or who want to avoid targeted ads.
Faster internet speeds: Believe it or not, using a VPN can actually improve your internet speed in certain situations. If your internet service provider (ISP) is throttling your internet speed, a VPN can help you bypass this by encrypting your traffic and hiding it from your ISP. Additionally, some VPN providers offer dedicated servers that are optimized for faster speeds, reducing buffering and improving download and upload speeds.”

Bright VPN

How does creating a website can help a home business?

“As a digital marketing consultant, I once worked with a client who had a home-based bakery business. She struggled to reach new customers beyond her local community and wanted to expand her reach and grow her business. After assessing her needs, I recommended that she create a website for her business. With the website, she could showcase her unique baked goods, provide a platform for online ordering, and expand her reach to customers beyond her local community. The website was designed to be visually appealing and user-friendly while effectively showcasing the brand and products in an attractive way. Additionally, the website was optimized for search engines and integrated with social media platforms to increase visibility and drive traffic to the site. Within a few months of launching the website, she saw an increase in orders. Customers could easily place orders through the website and leave reviews, which provided social proof and helped build trust with potential customers. Also used data analytics to track customer behavior and make data-driven decisions to improve the website and marketing strategy. The website became a valuable asset for her business, helping her to expand her reach, increase sales, and gather valuable customer data. Overall, creating a website helped her home-based business to grow and thrive in a competitive marketplace.”

Lito James,   MassivePeak.com

How can technology be utilized to enhance productivity for remote teams working from home?

“Our team facilitates strategic planning sessions and we’re frequently working with teams that are working remotely. Here are a few of our best tips for productivity:

• Clear strategy: As teams have fewer touch points, it’s critical they are aligned and bought into the direction of the organization.
• Clear big rocks for the week. Make sure you’re not just busy but doing things that will move the needle on your strategic goals
• Clear accountability: Basecamp or other project management tools to help make sure nothing falls through the cracks
• Clear communication: Schedule the right meetings, so you are connecting at the right times to deliver important work and align on important topics.
• Clear agendas: When you do meet, make sure you’re coming together, staying focused, and getting the most important information across

Creating the right strategy and the right structure to keep it moving forward will help your team drive your most important outcomes, regardless of if you’re working in an office or remotely.

Anthony Taylor, SME Strategy Consulting

How to monitor your kids’ activities online?

“As a father of two kids and the founder of TheSweetBits.com, a website dedicated to providing guides on software and apps, I have extensive experience in monitoring my children’s online activities. Over the years, I have tested and reviewed numerous parental control apps and software to ensure my children’s online safety. When it comes to monitoring your kids’ activity online, it’s crucial to find a balance between keeping them safe and respecting their privacy. One of the most effective ways to achieve this balance is by using parental control software that allows you to set limits on their device usage, restrict access to inappropriate content, and monitor their online activity. However, it’s important to note that parental control software is not a substitute for good communication with your kids. You should have regular conversations with them about online safety and the potential dangers of the internet. By establishing trust and open communication, you can work together to create a safe and responsible online environment for your family. As I always say, ‘Parental control software is just one tool in the toolbox of responsible parenting’.”

TheSweetBits.com

How to plan the best online date with the help of technology?

“To plan a date online with the help of technology, we recommend using a reservation app like OpenTable to make dinner reservations. Not only will this let her know you thought ahead with the smaller details, but it will also ensure a smooth date by eliminating a long waiting time for a table to open up.”

Introverted Alpha

What are the benefits of teaching kids to code and how to make it fun?

“The ability to code has become increasingly important in the modern world due to the rapid advancement of technology and its integration into nearly every aspect of our lives. This is something that will only continue as our children grow up and enter the world at large as the demand for workers with coding skills continues to grow rapidly. Teaching kids to code offers numerous benefits beyond just developing technical skills and getting them future-ready. It promotes problem-solving abilities, critical thinking, and logical reasoning, all of which are essential in today’s digital age. Additionally, coding can increase creativity and encourage children to think outside the box. However, it’s important to make coding fun and engaging for kids rather than a dull and tedious task. One way to make it exciting is to introduce gamification elements, such as incorporating fun characters or adding game-like challenges, and there are loads of great apps to get them started with. We love CodeSpark Academy, Lego Boost, and Tynker. Another approach is to encourage group work or peer learning, where children can work together to solve problems and learn from each other. Ultimately, making coding fun and enjoyable can ignite children’s interest in technology and set them on a path to explore new and exciting opportunities in the future.”

Motherhood: The Real Deal

Are dating apps useful in the modern dating era and how to find the correct one?

“Dating apps have become a popular tool for modern daters to find potential partners. However, they also come with their own set of problems. One of the biggest issues with current dating apps is that they focus too much on superficial factors such as sexual attraction, rather than deeper compatibility and true attraction. This can lead to frustration and disappointment for users who are seeking more meaningful connections. Fortunately, AI technology is starting to offer solutions to these problems. By using machine learning algorithms and data analysis, apps like Iris Dating are able to help users find potential matches based on more than just superficial qualities. Iris uses a process called “iris training” to learn each user’s unique preferences and suggest compatible matches accordingly. This approach allows users to connect with people to whom they are really attracted, leading to more meaningful and lasting relationships. When it comes to finding the right dating app, it’s important to do your research and choose one that aligns with your values and preferences. Look for apps that prioritize true attraction and use AI technology to help you find meaningful matches. Don’t be afraid to try out multiple apps until you find one that feels right for you. Overall, while dating apps have their flaws, AI-powered apps like Iris offer hope for a more personalized and meaningful dating experience. By leveraging the power of technology, we can make the search for love a little bit easier and a lot more enjoyable.”

Iris Dating

What are some IT risk management tips for home businesses?

“As more and more people turn to home-based businesses, IT security for these operations is becoming an increasingly important concern. From data breaches to cyberattacks, the risks you face as a home business owner are the same as those faced by larger enterprises. So, what are some IT risk management tips for home businesses? First, consider using a virtual private network or VPN to enhance the security of your online communications. Additionally, enable two-factor authentication for all of your accounts, including any cloud services you use. Practice good password hygiene, regularly updating passwords and avoiding easily guessable or common passwords. Finally, consider investing in cybersecurity insurance to protect your business in the event of a cyberattack or data breach. By taking these steps to mitigate IT risks, you can help ensure your home business stays secure and successful. Below are some additional suggestions to help you stay vigilant and set up your home business for longevity.
-Keep Your Software Up to Date: One of the best ways to reduce your risk of being hacked is to keep your software up to date. This includes both your operating system and any applications you have installed.
-Use a Firewall: A firewall is a piece of software that helps to block incoming connections from untrusted sources. By blocking these connections, you can help to prevent hackers from gaining access to your system.
-Use Anti-Virus Software: In addition to using a firewall, you should also use anti-virus software. Anti-virus software helps to protect your system from viruses and other malware. These programs work by scanning your system for known threats and then quarantining or deleting any files that are found to be infected.
-Back Up Your Data Regularly: Finally, it is important to back up your data regularly. This way, if your system is ever compromised, you will not lose any important files or data.
-Encrypt Your Data: If you are storing sensitive data on your computer, it is important to encrypt it to protect it from being accessed by unauthorized individuals. Encryption is a process of transforming data into a format that cannot be read without a decryption key. There are many different encryption algorithms that you can use, so make sure to choose one that is appropriate for the type of data you are encrypting.”

Lynx Technology Partners

What are the benefits of giving your child a smartphone?

“If you’re teetering back and forth on getting your child a smartphone, consider these benefits as you make your decision:
• Connection. Smartphones keep kids in contact with friends and family—for fun and function! From school to extracurricular activities, kids can easily let their parents and caregivers know about late pickups, ride requests, and other changes of plans.
• Safety. If your child or someone they’re with gets hurt, their smartphone could save a life! And with built-in GPS, their location is always accessible. Plus, parental controls and other smartphone safeguards offer even more protection.
• Convenience. Life is a little easier when your child has a smartphone, plain and simple! You can call each other, send texts, and always know where they are.
• Acceptance. These days, it’s uncommon for kids to not have smartphones. With a smartphone, your child feels belonging and inclusion among their peers.
• Development. Having something as valuable as a smartphone teaches children responsibility and accountability. And with a smartphone of their own, your child will learn how to use technology in an appropriate, safe, and disciplined way.
• Education. Smartphones are incredible teaching tools! Educational apps, videos, and games can keep kids sharp. Plus, smartphones can introduce them to new hobbies and interests!”

Troomi

How is technology promoting health and wellness?

“Technology has revolutionized the healthcare industry and is playing an increasingly important role in promoting health and wellness. Here are some ways in which technology has helped:

Wearable technology: Wearable devices, such as fitness trackers and smartwatches, are becoming increasingly popular. These devices can track a person’s physical activity, sleep patterns, heart rate, and more. They provide valuable insights into a person’s health and wellness and can help motivate them to make positive lifestyle changes.

Telehealth: Telemedicine allows patients to receive medical care remotely through video conferencing, phone calls, or other digital means. It has also allowed fitness professionals to work with more people who aren’t in a local market via video conferencing, webinars, etc.

Mobile Apps: There are a plethora of mobile apps available that promote health and wellness. These apps can help users track their diet and exercise, manage chronic conditions, and access medical information.

Virtual Reality: Virtual reality (VR) is being used in healthcare to treat conditions such as anxiety, phobias, and PTSD. VR can also be used for physical therapy and rehabilitation.

Overall, technology is playing an increasingly important role in promoting health and wellness, and it is likely that we will see even more innovative uses of technology in the healthcare industry in the future.”

Destiny Management

Source : https://porch.com/advice/technology-use