Meta AI in the EU: Compliance and the Road Ahead

Sharisha Sahay

Research Analyst - Policy & Advocacy, CyberPeace

PUBLISHED ON

Apr 23, 2025

The European Union (EU) has made trailblazing efforts regarding protection and privacy, coming up with the most comprehensive and detailed regulation called the GDPR (General Data Protection Regulation). As countries worldwide continue to grapple with setting their laws, the EU is already taking on issues with tech giants and focusing on the road ahead. Its contentious issues with Meta and the launch of Meta’s AI assistant in the EU are thus seen as a complex process, shaped by stringent data privacy regulations, ongoing debates over copyright, and ethical AI practices. This development is considered important as previously, the EU and Meta have had issues (including fines and and also received a pushback concerning its services), which broadly include data privacy regarding compliance with GDPR, antitrust law concerns- targeting ads, facebook marketplace activities and content moderation with respect to the spread of misinformation.

Privacy and Data Protection Concerns

A significant part of operating Large Language Models (LLMs) is the need to train them with a repository of data/ plausible answers from which they can source. If it doesn’t find relevant information or the request is out of its scope, programmed to answer, it shall continue to follow orders, but with a reduction in the accuracy of its response. Meta's initial plans to train its AI models using publicly available content from adult users in the EU received a setback from privacy regulators. The Irish Data Protection Commission (DPC), acting as Meta's lead privacy regulator in Europe, raised the issue and requested a delay in the rollout to assess its compliance with GDPR. It has also raised similar concerns with Grok, the AI tool of X, to assess whether the EU users’ data was lawfully processed for training it.

In response, Meta stalled the release of this feature for around a year and agreed to exclude private messages and data from users under the age of 18 and implemented an opt-out mechanism for users who do not wish their public data to be used for AI training. This approach aligns with GDPR requirements, which mandate a clear legal basis for processing personal data, such as obtaining explicit consent or demonstrating legitimate interest, along with the option of removal of consent at a later stage, as the user wishes. The version/service available at the moment is a text-based assistant which is not capable of things like image generation, but can provide services and assistance which include brainstorming, planning, and answering queries from web-based information. However, Meta has assured its users of expansion and exploration regarding the AI features in the near future as it continues to cooperate with the regulators.

Regulatory Environment and Strategic Decisions

The EU's regulatory landscape, characterised by the GDPR and the forthcoming AI Act, presents challenges for tech companies like Meta. Citing the "unpredictable nature" of EU regulations, Meta has decided not to release its multimodal Llama AI model—capable of processing text, images, audio, and video—in the EU. This decision underscores the tension between innovation and regulatory compliance, as companies navigate the complexities of deploying advanced AI technologies within strict legal frameworks.

Implications and Future Outlook

Meta's experience highlights the broader challenges faced by AI developers operating in jurisdictions with robust data protection laws. The most critical issue that remains for now is to strike a balance between leveraging user data for AI advancement while respecting individual privacy rights.. As the EU continues to refine its regulatory approach to AI, companies need to adapt their strategies to ensure compliance while fostering innovation. Stringent measures and regular assessment also keep in check the accountability of big tech companies as they make for profit as well as for the public.

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PUBLISHED ON

Apr 23, 2025

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#FactCheck: Phishing Scam on Jio is offering a ₹700 Holi reward through a promotional link

March 22, 2025

Executive Summary:

A viral post currently circulating on various social media platforms claims that Reliance Jio is offering a ₹700 Holi gift to its users, accompanied by a link for individuals to claim the offer. This post has gained significant traction, with many users engaging in it in good faith, believing it to be a legitimate promotional offer. However, after careful investigation, it has been confirmed that this post is, in fact, a phishing scam designed to steal personal and financial information from unsuspecting users. This report seeks to examine the facts surrounding the viral claim, confirm its fraudulent nature, and provide recommendations to minimize the risk of falling victim to such scams.

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Claim:

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Reliance Jio is offering a ₹700 reward as part of a Holi promotional campaign, accessible through a shared link.

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Fact Check:

Upon review, it has been verified that this claim is misleading. Reliance Jio has not provided any promo deal for Holi at this time. The Link being forwarded is considered a phishing scam to steal personal and financial user details. There are no reports of this promo offer on Jio’s official website or verified social media accounts. The URL included in the message does not end in the official Jio domain, indicating a fake website. The website requests for the personal information of individuals so that it could be used for unethical cyber crime activities. Additionally, we checked the link with the ScamAdviser website, which flagged it as suspicious and unsafe.

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Conclusion:

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The viral post claiming that Reliance Jio is offering a ₹700 Holi gift is a phishing scam. There is no legitimate offer from Jio, and the link provided leads to a fraudulent website designed to steal personal and financial information. Users are advised not to click on the link and to report any suspicious content. Always verify promotions through official channels to protect personal data from cybercriminal activities.

Claim: Users can claim ₹700 by participating in Jio's Holi offer.
Claimed On: Social Media
Fact Check: False and Misleading

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UN Global Principles for Information Integrity

August 31, 2024

Introduction

The United Nations (UN) has unveiled a set of principles, known as the 'Global Principles for Information Integrity', to combat the spread of online misinformation, disinformation, and hate speech. These guidelines aim to address the widespread harm caused by false information on digital platforms. The UN's Global Principles are based on five core principles: social trust and resilience, independent, free, and pluralistic media, healthy incentives, transparency and research, and public empowerment. The UN chief emphasized that the threats to information integrity are not new but are now spreading at unprecedented speeds due to digital platforms and artificial intelligence technologies.

These principles aim to enhance global cooperation in order to create a safer online environment. It was further highlighted that the spread of misinformation, disinformation, hate speech, and other risks in the information environment poses threats to democracy, human rights, climate action, and public health. This impact is intensified by the emergence of rapidly advancing Artificial Intelligence Technology (AI tech) that poses a growing threat to vulnerable groups in information environments.

The Highlights of Key Principles

Societal Trust and Resilience: Trust in information sources and the ability and resilience to handle disruptions are critical for maintaining information integrity. Both are at risk from state and non-state actors exploiting the information ecosystem.
Healthy Incentives: Current business models reliant on targeted advertising threaten information integrity. The complex, opaque nature of digital advertising benefits large tech companies and it requires reforms to ensure transparency and accountability.
Public Empowerment: People require the capability to manage their online interactions, the availability of varied and trustworthy information, and the capacity to make informed decisions. Media and digital literacy are crucial, particularly for marginalized populations.
Independent, Free, and Pluralistic Media: A free press supports democracy by fostering informed discourse, holding power accountable, and safeguarding human rights. Journalists must operate safely and freely, with access to diverse news sources.
Transparency and research: Technology companies must be transparent about how information is propagated and how personal data is used. Research and privacy-preserving data access should be encouraged to address information integrity gaps while protecting those investigating and reporting on these issues.

Stakeholders Called for Action

Stakeholders, including technology companies, AI actors, advertisers, media, researchers, civil society organizations, state and political actors, and the UN, have been called to take action under the UN Global Principles for Information Integrity. These principles should be used to build and participate in broad cross-sector coalitions that bring together diverse expertise from civil society, academia, media, government, and the international private sector, focussing on capacity-building and meaningful youth engagement through dedicated advisory groups. Additionally, collaboration is required to develop multi-stakeholder action plans at regional, national, and local levels, engaging communities in grassroots initiatives and ensuring that youth are fully and meaningfully involved in the process.

Implementation and Monitoring

To effectively implement the UN Global Principles at large requires developing a multi-stakeholder action plan at various levels such as at the regional, national, and local levels. These plans should be informed and created by advice and counsel from an extensive range of communities including any of the grassroots initiatives having a deep understanding of regional challenges and their specific needs. Monitoring and evaluation are also regarded as essential components of the implementation process. Regular assessments of the progress, combined with the flexibility to adapt strategies as needed, will help ensure that the principles are effectively translated into practice.

Challenges and Considerations

Implementing these Global Principles of the UN will have certain challenges. The complexities that the digital landscape faces with the rapid pace of technological revamp, and alterations in the diversity of cultural and political contexts all present significant hurdles. Furthermore, the efforts to combat misinformation must be balanced with protecting fundamental rights, including the right to freedom of expression and privacy. Addressing these challenges to counter informational integrity will require continuous and ongoing collaboration with constant dialogue among stakeholders towards a commitment to innovation and continuous learning. It is also important to recognise and address the power imbalance within the information ecosystem, ensuring that all voices are heard and that any person, specifically, the marginalised communities is not cast aside.

Conclusion

The UN Global Principles for Online Misinformation and Information Integrity provide a comprehensive framework for addressing the critical challenges that are present while facing information integrity today. Advocating and promoting societal trust, healthy incentives, public empowerment, independent media, and transparency, these principles offer a passage towards a more resilient and trustworthy digital environment. The future success of these principles depends upon the collaborative efforts of all stakeholders, working together to safeguard the integrity of information for everyone.

References

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