#FactCheck - "Deep fake Falsely Claimed as a photo of Arvind Kejriwal welcoming Elon Musk when he visited India to discuss Delhi’s administrative policies.”

Introduction

Since the inception of the Internet and social media platforms like Facebook, X (Twitter), Instagram, etc., the government and various other stakeholders in both foreign jurisdictions and India have looked towards the intermediaries to assume responsibility for the content floated on these platforms, and various legal provisions showcase that responsibility. For the first time in many years, these intermediaries come together to moderate the content by setting a standard for the creators and propagators of this content. The influencer marketing industry in India is at a crucial juncture, with its market value projected to exceed Rs. 3,375 crore by 2026. But every industry is coupled with its complications; like in this scenario, there is a section of content creators who fail to maintain the standard of integrity and propagate content that raises concerns of authenticity and transparency, often violating intellectual property rights (IPR) and privacy. 

As influencer marketing continues to shape digital consumption, the need for ethical and transparent content grows stronger. To address this, the India Influencer Governing Council (IIGC) has released its Code of Standards, aiming to bring accountability and structure to the fast-evolving online space.

Bringing Accountability to the Digital Fame Game

The India Influencer Governing Council (IIGC), established on 15th February, 2025, is founded with the objective to empower creators, advocate for fair policies, and promote responsible content creation. The IIGC releases the Code of Standard, not a moment too soon; it arrives just in time, a necessary safeguard before social media devolves into a chaotic marketplace where anything and everything is up for grabs. Without effective regulation, digital platforms become the marketplace for misinformation and exploitation. 

The IIGC leads the movement with clarity, stating that the Code is a significant piece that spans across 20 crucial sections governing key areas such as paid partnership disclosures, AI-generated personas, content safety, and financial compliance. 

Highlights from the Code of Standard

• The Code exhibits a technical understanding of the industry of content creation and influencer marketing. The preliminary sections advocate for accuracy, transparency, and maintaining credibility with the audience that engages with the content. Secondly, the most fundamental development is with regard to the “Paid Partnership Disclosure” included in Section 2 of the Code that mandates disclosure of any material connection, such as financial agreements or collaboration with the brand.
• Another development, which potently comes at a befitting hour, is the disclosure of “AI Influencers”, which establishes that the nature of the influencer has to be disclosed, and such influencers, whether fully virtual or partially AI-enhanced, must maintain the same standards as any human influencer. 
• The code ranges across various other aspects of influencer marketing, such as expressing unpaid “Admiration” for the brand and public criticism of the brand, being free from personal bias, honouring financial agreements, non-discrimination, and various other standards that set the stage for a safe and fair digital sphere. 
• The Code also necessitates that the platform users and the influencers handle sexual and sensitive content with sincere deliberation, and usage of such content shall be for educational and health-related contexts and must not be used against community standards. The Code includes various other standards that work towards making digital platforms safer for younger generations and impressionable minds. 

A Code Without Claws? Challenges in Enforcement 

The biggest obstacle to the effective implementation of the code is distinguishing between an honest promotion and a paid brand collaboration without any explicit mention of such an agreement. This makes influencer marketing susceptible to manipulation, and the manipulation cannot be tackled with a straitjacket formula, as it might be found in the form of exaggerated claims or omission of critical information.  

Another hurdle is the voluntary compliance of the influencers with the advertising standards. Influencer marketing is an exercise in a borderless digital cyberspace, where the influencers often disregard the dignified standards to maximise their earnings and commercial motives. 

The debate between self-regulation and government oversight is constantly churning, where experience tells us that overreliance on self-regulation has proven to be inadequate, and succinct regulatory oversight is imperative in light of social media platforms operating as a transnational commercial marketplace. 

CyberPeace Recommendations

• Introduction of a licensing framework for influencers that fall into the “highly followed” category with high engagement, who are more likely to shape the audience’s views. 
• Usage of technology to align ethical standards with influencer marketing practices, ensuring that misleading advertisements do not find a platform to deceive innocent individuals.
• Educating the audience or consumers on the internet about the ramifications of negligence and their rights in the digital marketplace. Ensuring a well-established grievance redressal mechanism via digital regulatory bodies. 
• Continuous and consistent collaboration and cooperation between influencers, brands, regulators, and consumers to establish an understanding and foster transparency and a unified objective to curb deceptive advertising practices. 

References

• https://iigc.org/code-of-standards/influencers/code-of-standards-v1-april.pdf
• https://legalonus.com/the-impact-of-influencer-marketing-on-consumer-rights-and-false-advertising/
• https://exhibit.social/news/india-influencer-governing-council-iigc-launched-to-shape-the-future-of-influencer-marketing/

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Executive Summary:

The rise in cybercrime targeting vulnerable individuals, particularly students and their families, has reached alarming levels. Impersonation scams, where fraudsters pose as Law Enforcement Officers, have become increasingly sophisticated, exploiting fear, urgency, and social stigma. This report delves into recent incidents of ransom scams involving fake CBI officers, highlighting the execution methods, psychological impact on victims, and preventive measures. The goal is to raise public awareness and equip individuals with the knowledge needed to protect themselves from such fraudulent activities.

Introduction:

Cybercriminals are evolving their tactics, with impersonation and social engineering at the forefront. Scams involving fake law enforcement officers have become rampant, preying on the fear of legal repercussions and the desire to protect loved ones. This report examines incidents where scammers impersonated CBI officers to extort money from families of students, emphasizing the urgent need for awareness, verification, and preventive measures.

Case Study:

This case study explains how the scammers impersonate themselves for the money targeting students' families. 

Targets receive calls from scammers posing as CBI officers. Mostly the families of students are targeted by the fraudsters using sophisticated impersonation and emotional manipulation tactics. In our case study, the targets received calls  from  unknown international numbers, falsely claiming that the students, along with their friends, were involved in a fabricated rape case. The parents get calls during school or college hours, a time when it is particularly difficult and chaotic for parents to reach their children, adding to the panic and sense of urgency. The scammers manipulate the parents by stating that, due to the students' clean records, they are not officially arrested but would face severe legal consequences unless a sum of money is paid immediately. 

Although in these specific cases, the parents did not pay the money, many parents in our country fall victim to such scams, paying large sums out of fear and desperation to protect their children’s futures. The fear of legal repercussions, social stigma, and the potential damage to the students' reputations, the scammers used high-pressure tactics to force compliance. 

These incidents may  result in significant financial losses, emotional trauma, and a profound loss of trust in communication channels and authorities. This underscores the urgent need for awareness, verification of authority, and prompt reporting of such scams to prevent further victimisation

Modus Operandi:

• Caller ID Spoofing: The scammer used a unknown  number and spoofing techniques to mimic a legitimate law enforcement authority.
• Fear Induction: The fraudster played on the family's fear of social stigma, manipulating them into compliance through emotional blackmail.

Analysis:

Our research found that the unknown international numbers used in these scams are not real but are puppet numbers often used for prank calls and fraudulent activities. This incident also raises concerns about data breaches, as the scammers accurately recited students' details, including names and their parents' information, adding a layer of credibility and increasing the pressure on the victims. These incidents result in significant financial losses, emotional trauma, and a profound loss of trust in communication channels and authorities.

Impact on Victims:

• Financial and Psychological Losses: The family may face substantial financial losses, coupled with emotional and psychological distress.
• Loss of Trust in Authorities: Such scams undermine trust in official communication and law enforcement channels.
• Exploitation of Fear and Urgency: Scammers prey on emotions such as fear, urgency, and social stigma to manipulate victims.
• Sophisticated Impersonation Techniques: Using caller ID spoofing, Virtual/Temporary numbers and impersonation of Law Enforcement Officers adds credibility to the scam.
• Lack of Verification: Victims often do not verify the caller's identity, leading to successful scams.
• Significant Psychological Impact: Beyond financial losses, these scams cause lasting emotional trauma and distrust in institutions.

Recommendations:

• Cross-Verification: Always cross-verify with official sources before acting on such claims. Always contact official numbers listed on trusted Government websites to verify any claims made by callers posing as law enforcement.
• Promote Awareness: Educational institutions should conduct regular awareness programs to help students and families recognize and respond to scams.
• Encourage Prompt Reporting: Reporting such incidents to authorities can help track scammers and prevent future cases. Encourage victims to report incidents promptly to local authorities and cybercrime units.
• Enhance Public Awareness: Continuous public awareness campaigns are essential to educate people about the risks and signs of impersonation scams.
• Educational Outreach: Schools and colleges should include Cybersecurity awareness as part of their curriculum, focusing on identifying and responding to scams.
• Parental Guidance and Support: Parents should be encouraged to discuss online safety and scam tactics with their children regularly, fostering a vigilant mindset.

Conclusion:

The rise of impersonation scams targeting students and their families is a growing concern that demands immediate attention. By raising awareness, encouraging verification of claims, and promoting proactive reporting, we can protect vulnerable individuals from falling victim to these manipulative and harmful tactics. It is high time for the  authorities, educational institutions, and the public to collaborate in combating these scams and safeguarding our communities. Strengthening data protection measures and enhancing public education on the importance of verifying claims can significantly reduce the impact of these fraudulent schemes and prevent further victimisation.

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Introduction

The rise of misinformation, disinformation, and synthetic media content on the internet and social media platforms has raised serious concerns, emphasizing the need for responsible use of social media to maintain information accuracy and combat misinformation incidents. With online misinformation rampant all over the world, the World Economic Forum's 2024 Global Risk Report, notably ranks India amongst the highest in terms of risk of mis/disinformation. 

The widespread online misinformation on social media platforms necessitates a joint effort between tech/social media platforms and the government to counter such incidents. The Indian government is actively seeking to collaborate with tech/social media platforms to foster a safe and trustworthy digital environment and to also ensure compliance with intermediary rules and regulations. The Ministry of Information and Broadcasting has used ‘extraordinary powers’ to block certain YouTube channels, X (Twitter) & Facebook accounts, allegedly used to spread harmful misinformation. The government has issued advisories regulating deepfake and misinformation, and social media platforms initiated efforts to implement algorithmic and technical improvements to counter misinformation and secure the information landscape.

Efforts by the Government and Social Media Platforms to Combat Misinformation

1. Advisory regulating AI, deepfake and misinformation

The Ministry of Electronics and Information Technology (MeitY) issued a modified advisory on 15th March 2024, in suppression of the advisory issued on 1st March 2024. The latest advisory specifies that the platforms should inform all users about the consequences of dealing with unlawful information on platforms, including disabling access, removing non-compliant information, suspension or termination of access or usage rights of the user to their user account and imposing punishment under applicable law. The advisory necessitates identifying synthetically created content across various formats, and instructs platforms to employ labels, unique identifiers, or metadata to ensure transparency. 

2. Rules related to content regulation

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (Updated as on 6.4.2023) have been enacted under the IT Act, 2000. These rules assign specific obligations on intermediaries as to what kind of information is to be hosted, displayed, uploaded, published, transmitted, stored or shared. The rules also specify provisions to establish a grievance redressal mechanism by platforms and remove unlawful content within stipulated time frames.

3. Counteracting misinformation during Indian elections 2024

To counter misinformation during the Indian elections the government and social media platforms made their best efforts to ensure the electoral integrity was saved from any threat of mis/disinformation. The Election Commission of India (ECI) further launched the 'Myth vs Reality Register' to combat misinformation and to ensure the integrity of the electoral process during the general elections in 2024. The ECI collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google has supported the 2024 Indian General Election by providing high-quality information to voters and helping people navigate AI-generated content. Google connected voters to helpful information through product features that show data from trusted institutions across its portfolio. YouTube showcased election information panels, featuring content from authoritative sources.

4. YouTube and X (Twitter) new ‘Notes Feature’

• Notes Feature on YouTube: YouTube is testing an experimental feature that allows users to add notes to provide relevant, timely, and easy-to-understand context for videos. This initiative builds on previous products that display helpful information alongside videos, such as information panels and disclosure requirements when content is altered or synthetic. YouTube clarified that the pilot will be available on mobiles in the U.S. and in the English language, to start with. During this test phase, viewers, participants, and creators are invited to give feedback on the quality of the notes.
• Community Notes feature on X: Community Notes on X aims to enhance the understanding of potentially misleading posts by allowing users to add context to them. Contributors can leave notes on any post, and if enough people rate the note as helpful, it will be publicly displayed. The algorithm is open source and publicly available on GitHub, allowing anyone to audit, analyze, or suggest improvements. However, Community Notes do not represent X's viewpoint and cannot be edited or modified by their teams. A post with a Community Note will not be labelled, removed, or addressed by X unless it violates the X Rules, Terms of Service, or Privacy Policy. Failure to abide by these rules can result in removal from accessing Community Notes and/or other remediations. Users can report notes that do not comply with the rules by selecting the menu on a note and selecting ‘Report’ or using the provided form.

CyberPeace Policy Recommendations

Countering widespread online misinformation on social media platforms requires a multipronged approach that involves joint efforts from different stakeholders. Platforms should invest in state-of-the-art algorithms and technology to detect and flag suspected misleading information. They should also establish trustworthy fact-checking protocols and collaborate with expert fact-checking groups. Campaigns, seminars, and other educational materials must be encouraged by the government to increase public awareness and digital literacy about the mis/disinformation risks and impacts. Netizens should be empowered with the necessary skills and ability to discern fact and misleading information to successfully browse true information in the digital information age. The joint efforts by Government authorities, tech companies, and expert cyber security organisations are vital in promoting a secure and honest online information landscape and countering the spread of mis/disinformation. Platforms must encourage netizens/users to foster appropriate online conduct while using platforms and abiding by the terms & conditions and community guidelines of the platforms. Encouraging a culture of truth and integrity on the internet, honouring differing points of view, and confirming facts all help to create a more reliable and information-resilient environment. 

References:

1. https://www.meity.gov.in/writereaddata/files/Advisory%2015March%202024.pdf
2. https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
3. https://blog.youtube/news-and-events/new-ways-to-offer-viewers-more-context/
4. https://help.x.com/en/using-x/community-notes

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