Deepfake Alert: Sachin Tendulkar's Warning Against Technology Misuse
Introduction
Deepfake have become a source of worry in an age of advanced technology, particularly when they include the manipulation of public personalities for deceitful reasons. A deepfake video of cricket star Sachin Tendulkar advertising a gaming app recently went popular on social media, causing the sports figure to deliver a warning against the widespread misuse of technology.
Scenario of Deepfake
Sachin Tendulkar appeared in the deepfake video supporting a game app called Skyward Aviator Quest. The app's startling quality has caused some viewers to assume that the cricket legend is truly supporting it. Tendulkar, on the other hand, has resorted to social media to emphasise that these videos are phony, highlighting the troubling trend of technology being abused for deceitful ends.
Tendulkar's Reaction
Sachin Tendulkar expressed his worry about the exploitation of technology and advised people to report such videos, advertising, and applications that spread disinformation. This event emphasises the importance of raising knowledge and vigilance about the legitimacy of material circulated on social media platforms.
The Warning Signs
The deepfake video raises questions not just for its lifelike representation of Tendulkar, but also for the material it advocates. Endorsing gaming software that purports to help individuals make money is a significant red flag, especially when such endorsements come from well-known figures. This underscores the possibility of deepfakes being utilised for financial benefit, as well as the significance of examining information that appears to be too good to be true.
How to Protect Yourself Against Deepfakes
As deepfake technology advances, it is critical to be aware of potential signals of manipulation. Here are some pointers to help you spot deepfake videos:
- Look for artificial facial movements and expressions, as well as lip sync difficulties.
- Body motions and Posture: Take note of any uncomfortable body motions or discrepancies in the individual's posture.
- Lip Sync and Audio Quality: Look for mismatches between the audio and lip motions.
- background and Content: Consider the video's background, especially if it has a popular figure supporting something in an unexpected way.
- Verify the legitimacy of the video by verifying the official channels or accounts of the prominent person.
Conclusion
The popularity of deepfake videos endangers the legitimacy of social media material. Sachin Tendulkar's response to the deepfake in which he appears serves as a warning to consumers to remain careful and report questionable material. As technology advances, it is critical that individuals and authorities collaborate to counteract the exploitation of AI-generated material and safeguard the integrity of online information.
Reference
- https://www.news18.com/tech/sachin-tendulkar-disturbed-by-his-new-deepfake-video-wants-swift-action-8740846.html
- https://www.livemint.com/news/india/sachin-tendulkar-becomes-latest-victim-of-deepfake-video-disturbing-to-see-11705308366864.html
Related Blogs

Introduction
We inhabit an era where digital connectivity, while empowering, has also unleashed a relentless tide of cyber vulnerabilities, where personal privacy is constantly threatened, and crimes like sextortion are the perfect example of the sinister side of our hyperconnected world. Social media platforms, instant messaging apps, and digital content-sharing tools have all grown rapidly, changing how people communicate with one another and making it harder to distinguish between the private and public domains. The rise of sophisticated cybercrimes that use the very tools meant to connect us is the price paid for this unparalleled convenience. Sextortion, a portmanteau of “sex’ and “extortion”, stands out among them as a particularly pernicious kind of internet exploitation. Under the threat of disclosing their private information, photos, or videos, people are forced to engage in sexual behaviours or provide intimate content. Sextortion’s psychological component is what makes it particularly harmful, it feeds on social stigma, shame, and fear, which discourage victims from reporting the crime and feed the cycle of victimisation and silence. This cybercrime targets vulnerable people from all socioeconomic backgrounds and is not limited by age, gender, or location.
The Economy of Shame: Sextortion as a Cybercrime Industry
A news report from June 03, 2025, reveals a sextortion racket busted in Delhi, where a money trail of over Rs. 5 crore was identified by different teams of the Crime branch. From synthetic financial identities to sextortion and other cyber frauds, a recipe for a sophisticated cybercrime chain was found. To believe this is an aberration is to overlook the reality that it is symptomatic of a much wider and largely uncharted criminal framework. According to the FBI’s 2024 IC3 report, “extortion (including sextortion)” has skyrocketed to 86,415 complaints with losses of $143 million reported in the United States (US) alone. This indicates that coercive image-based threats are no longer an isolated cybercrime but an everyday occurrence. Sextortion is no longer an isolated cybercrime; it has metamorphosed into a systematic, industrialised criminal enterprise. Another news report dated 19th July, 2025, where Delhi Police has detained four people suspected of participating in a sextortion scheme that targeted a resident of the Bhagwanpur Khera neighbourhood of Shahdara. The suspected people were allegedly arrested on a complaint wherein the victim was manipulated and fell prey to a dating site.
The threat is amplified by the usage of deepfake technology, which allows offenders to create obscene content that looks believable. The approach, which relies on the stigma attached to sexual imagery in conservative societies like India, is that victims frequently give in to requests out of fear of damaging their reputations. The combination of cybercrime and cutting-edge technology highlights the lopsided power that criminals possess, leaving victims defenceless and law enforcement unable to keep up.
Legal Remedies and the Evolving Battle Against Sextortion
Given the complexity of these crimes, India has recognised sextortion and similar cyber-enabled financial crimes under a number of legal frameworks. A change to recognising cyber-enabled sexual exploitation as an organised criminal business is shown by the introduction of specific provisions like Section 111 in the Bhartiya Nyaya Sanhita (BNS), 2023, which classifies organised cybercrimes including extortion and frauds which fall under its expansive interpretation, as a serious offence. Similarly, Section 318 (2) criminalises cheating with a maximum sentence of three years in prison or a fine, whereas Section 336 (2) makes digital forgery a crime with a maximum sentence with a maximum sentence of two years in prison or a fine. In addition to these regulations, cheating by personation through computer resources is punishable by the Information Technology Act, 2000, specifically Section 66D, which carries a maximum sentence of three years in prison and a maximum fine of Rs. 1 lakh. Due to issues with attribution, cross-border jurisdiction, and the discreet nature of digital evidence, enforcement is still inconsistent even with current statutory restrictions.
The government and its agencies recognise that laws achieve real impact only when backed by awareness initiatives and accessible, localised mechanisms for redressal. Several Indian states and the Department of Telecommunications launched numerous campaigns to educate the public about and safeguard their mobile communication assets against identity theft, financial fraud, and cyberscams. Initiatives like Cyber Saathi Initiative and Cyber Dost by MHA, with the goal of improving forensic and victim reporting skills.
Conclusion
At CyberPeace, we understand that the best defence against online abuse is prevention. Our goal is to provide people with the information and resources to identify, avoid and report sextortion attempts like CyberPeace Helpline and organise awareness campaigns on safe digital habits. In order to remain updated with the constantly looming danger, our research and policy advocacy also focus on developing more robust legal and technological safeguards.
To every reader: think before you share, secure your accounts, and never let shame silence you. If you or someone you know becomes a victim, report it immediately, help is available, and justice is possible. Together we can reclaim the internet as a space of trust, not terror.
References
- https://www.hindustantimes.com/india-news/delhi-police-busts-sextortion-cyberfraud-rackets-6-held-101748959601825.html
- https://timesofindia.indiatimes.com/city/delhi/delhi-police-arrests-four-for-sextortion-and-blackmail-in-shahdara/articleshow/122767656.cms
- https://cdn.ncw.gov.in/wp-content/uploads/2025/05/CyberSaheli.pdf
.webp)
Introduction
With the advent of cloud computing, new information and asset delivery avenues have become possible, including Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service. With this change, the conventional paradigm of "computer as a product" is replaced with "computing as a service," which is provided to customers via the internet by big data warehouses or the cloud. Additionally, it has brought about an essential shift in how organisations function, allowing them to access computer tools and services online instead of needing to construct and manage their IT systems. As a result, organizations are now more agile, scalable, and efficient and can react swiftly to shifting consumer demands and market situations.
The Growth of Remote and Hybrid Workspaces
Hybrid and remote workplaces are becoming more popular post-pandemic era. Many businesses have used regional workplace solutions to manage a more scattered workforce. IT departments are put in a difficult position since they have to make sure that branch office staff and remote workers can access the information they require safely and dependably. VPNs and Direct Internet Access links are becoming more and more popular, thus IT professionals are coming up with innovative ways for connecting distant locations to the main office while protecting the confidentiality of information.
User Portability
The widespread use of mobile devices for work, along with the growing Bring Your Own Device (BYOD) culture, has significantly contributed to the rise of remote work and flexible work environments. Employees can now connect to corporate systems using either personal or company-issued devices through secure methods such as Virtual Private Networks (VPNs) or cloud-based platforms. This has made teleworking, work-from-home setups, and flexible work hours increasingly common and practical, allowing for greater productivity and work-life balance.
Growing Volume of Traffic
Professionals in the modern workplace must have access to private apps stored in a data centre or a multi-cloud setup. Nevertheless, these programs might not always be easily accessible from branch offices or by remote workers and staff members might not have instant support for IT. Organizations must discover solutions to this problem so that remote workers may consistently and dependably access company resources while also making the most of their current assets. It is important to note that employees need reliable and secure ways to access their work tools from anywhere, just like they would in the office.
Battling Networking and Security Issues in a Post-Pandemic Setting
While many businesses have successfully adopted a cloud-first approach for new system implementations or have deployed specific Software-as-a-Service (SaaS) solutions, many are still struggling to fully reap the benefits of moving most or all of their business software to the cloud.
- Conventional IT frameworks allowed for the creation of the present company applications. Because of this, these applications are frequently inflexible and configured for fixed capacity across a limited number of data facilities. Certain organizations could lack the elements required to oversee an entire cloud migration. This could be the result of things like an affinity for on-premises systems, aversion to alteration, or a lack of experience with cloud systems.
- Although cloud computing might be a cost-effective solution for some workloads, it might not be the best choice overall. Running certain applications in a combination of cloud services or on-premises may be more cost-effective.
- Particularly if they are regionally distributed, workloads requiring high connection speeds or low latency may not be ideal for cloud computing.
- If a corporation lacks authority over the servers in the cloud, it may be concerned about the integrity of its data stored there. Consequently, they would rather keep it inside their data facilities.
- Firms may be restricted in their ability to migrate some types of information to the cloud by legal or compliance regulations.
Networking and Cybersecurity Consolidation: Handling Present Risks
In the past, protecting a network required establishing boundaries and keeping an eye on communication between recognized devices. However, it is now required for a network's components to work together as a cohesive system due to shifting expectations. To do this, flexible network pieces must be able to communicate with one another while also protecting workflows, apps, and payments that move across different devices. The current problem is to effortlessly combine security with network capabilities and connection so that data can flow between constantly moving devices while being inspected, encrypted, and subject to regulation.
Infrastructure and security personnel must update their methods and equipment to better meet these constraints to deliver reliable, efficient, and trustworthy access across users, apps, and regions within an enterprise. Inevitably, networking and safety will eventually merge for improved organizational alignment.
Businesses may stay ahead of the competition in attracting top people in an increasingly diverse and cost-effective workplace by integrating a virtual and physical workforce. The future of security solutions lies in consolidation and platformisation; a cloud-centric Secure Access Service Edge (SASE) the capacity offering paired with network edge capabilities like secured Software-Defined Wide Area Network (SD-WAN) can improve and automate the safety measures of the company while also cutting down on the complexity and expense of managing disparate point remedies.
Safe Networking: Moving Towards This Phenomenon and Concentration of Cybersecurity
Companies relying on conventional networking models often face challenges in securing modern elements, such as cloud-based applications, remote users, mobile devices, and distributed locations, because traditional networks were not designed with these factors in mind. A robust networking strategy integrates both safety and networking into one system to get around these problems. It enhances security posture and network performance. It improves the user's experience and lessens the complexities of management. It is important to combine point product providers into a risk management platform rather than implementing safety measures one at a time. Tighter cooperation, greater efficiency, and a quicker, better-coordinated reaction to network threats are made possible by this.
SASE: A Coordinated Method
Secure Access Service Edge (SASE) is a cloud-based architecture that offers security and networking solutions as needed and unites all edges into a single logical connection.
SASE drivers
Conventional safety measures are ill-suited to deal with the more dispersed and complicated IT environment brought about by the advent of the Internet of Things, edge computing, and telecommuting. Using SASE, security and network services may be accessed from the cloud, eliminating the need to backhaul traffic to a single data centre for safety assessment.
- Distant user traffic assessment and blind spots presented difficulties for companies.
- Full oversight over hybrid network operations is provided by SASE technology, which provides network services including FWaaS, SWG, DLP, and CASB.
- Issues around abnormal port usage and policy violations have arisen as more customers access SaaS apps from different gadgets and regions.
- SASE technology reduces the cost of hiring IT staff by combining safe access to resources from one supplier.
- SASE technology consolidates secure accessibility capabilities from one vendor, hence lowering the cost of hiring IT workers.
- One major benefit of SASE technology is its ease of administration. Even when overseeing multiple offices inside a corporate network, the IT department's job is minimized because a single cloud-based administrator manages the entire system.
Recommendations
- For high-risk use cases, consider utilizing Zero Trust Network Access to supplement or replace the outdated VPN for distant users.
- Take inventory of the gear and agreements in order to progressively replace the branch and perimeter hardware on-site over a few years in favour of delivering SASE functionalities via the cloud.
- Simplify and cut expenses by grouping suppliers when VPN, CASB, and encrypted web portal agreements are up for renewal. Profit from a market that has come together and integrated these security edge services.
- Limit SASE products to a couple of partnering companies.
- Irrespective of location, integrate Zero Trust Network Access (ZTNA) and methods of authorization (such as MFA) for every client, including those in the workplace or branch.
- To meet security and regulatory requirements, select SASE products that provide you control over where inspection takes place, how traffic is directed, what is recorded, and where records are kept.
Conclusion
The development of cloud technology, the rise of offsite and hybrid workplaces, and the increased challenges in communication and privacy following the pandemic highlight the necessity for a comprehensive and integrated strategy. By adopting SASE (Secure Access Service Edge), a cloud-centric framework that enables secure connectivity across diverse environments, businesses can enhance cybersecurity, streamline operations, and adapt to the evolving needs of modern workplaces. This approach ultimately contributes to a safer and more efficient future for information architecture.
References
- https://www.dsci.in/files/content/knowledge-centre/2023/DSCI-Fortinet%20POV%20Paper.pdf
- https://www.datacenterknowledge.com/cloud/cloud-trends-and-cybersecurity-challenges-navigating-future
- https://banagevikas.medium.com/cybersecurity-trends-2024-navigating-the-future-10383ec10efe
Authors:
Soumya Gangele (Intern - Tech & Policy), CyberPeace
Neeraj Soni (Sr. Researcher), CyberPeace

Introduction
In the face of escalating cybercrimes in India, criminals are adopting increasingly inventive methods to deceive victims. Imagine opening your phone to the notification of an incoming message from a stranger with a friendly introduction - a beginning that appears harmless, but is the beginning of an awful financial nightmare. "Pig Butchering '' scam—an increasingly sophisticated form of deception that's gaining more widespread popularity. Unlike any other scams, this one plays a long game, spinning a web of trust before it strikes. It's a modern-day financial thriller happening in the real world, with real victims. "pig butchering" scam, involves building trust through fake profiles and manipulating victims emotionally to extort money. The scale of such scams has raised concerns, emphasising the need for awareness and vigilance in the face of evolving cyber threats.
How does 'Pig Butchering' Scam Work?
At its core, the scam starts innocuously, often with a stranger reaching out via text, social media, or apps like WhatsApp or WeChat. The scammer, hiding behind a well-crafted and realistic online persona, seeks to forge a connection. This could be under the pretence of friendship or romance, employing fake photos and stories to seem authentic. Gradually, the scammer builds a rapport, engaging in personal and often non-financial conversations. They may portray themselves as a widow, single parent, or even a military member to evoke empathy and trust. Over time, this connection pivots to investment opportunities, with the scammer presenting lucrative tips or suggestions in stocks or cryptocurrencies. Initially, modest investments are encouraged, and falsified returns are shown to lure in larger sums. Often, the scammer claims affiliation with a profitable financial institution or success in cryptocurrency trading. They direct victims to specific, usually fraudulent, trading platforms under their control. The scam reaches its peak when significant investments are made, only for the scammer to manipulate the situation, block access to the trading platform, or vanish, leaving the victim with substantial losses.
Real-Life Examples and Global Reach
These scams are not confined to one region. In India, for instance, scammers use emotional manipulation, often starting with a WhatsApp message from an unknown, attractive individual. They pose as professionals offering part-time jobs, leading victims through tasks that escalate in investment and complexity. These usually culminate in cryptocurrency investments, with victims unable to withdraw their funds, the money often traced to accounts in Dubai.
In the West, several cases highlight the scam's emotional and financial toll: A Michigan woman was lured by an online boyfriend claiming to make money from gold trading. She invested through a fake brokerage, losing money while being emotionally entangled. A Canadian man named Sajid Ikram lost nearly $400,000 in a similar scam, initially misled by a small successful withdrawal. In California, a man lost $440,000, succumbing to pressure to invest more, including retirement savings and borrowed money. A Maryland victim faced continuous demands from scammers, losing almost $1.4 million in hopes of recovering previous losses. A notable case involved US authorities seizing about $9 million in cryptocurrency linked to a global pig butchering scam, showcasing its extensive reach.
Safeguarding Against Such Scams
Vigilance is crucial to prevent falling victim to these scams. Be skeptical of unsolicited contacts and wary of investment advice from strangers. Conduct thorough research before any financial engagement, particularly on unfamiliar platforms. Indian Cyber Crime Coordination Center warns of red flags like sudden large virtual currency transactions, interest in high-return investments mentioned by new online contacts, and atypical customer behaviour.
Victims should report incidents to various Indian and foreign websites and the Securities Exchange Commission. Financial institutions are advised to report suspicious activities related to these scams. In essence, the pig butchering scam is a cunning blend of emotional manipulation and financial fraud. Staying informed and cautious is key to avoiding these sophisticated traps.
Conclusion
The Pig Butchering Scams are one of the many new breeds of emerging cyber scams that have become a bone of contention for cyber security organisations. It is imperative for netizens to stay vigilant and well-informed about the dynamics of cyberspace and emerging cyber crimes.
References
- https://www.sentinelassam.com/more-news/national-news/from-impersonating-cbi-officers-to-pig-butchering-cyber-criminals-get-creative
- https://hiindia.com/from-impersonating-cbi-officers-to-pig-butchering-cyber-criminals-get-creative/