Building Trust: SMEs Strategies for Credibility in the Misinformation Age

Introduction

The world has been surfing the wave of technological advancements and innovations for the past decade, and it all pins down to one device – our mobile phone. For all mobile users, the primary choices of operating systems are Android and iOS. Android is an OS created by google in 2008 and is supported by most brands like – One+, Mi, OPPO, VIVO, Motorola, and many more and is one of the most used operating systems. iOS is an OS that was developed by Apple and was introduced in their first phone – The iPhone, in 2007. Both OS came into existence when mobile phone penetration was slow globally, and so the scope of expansion and advancements was always in favor of such operating systems.

The Evolution

iOS

Ever since the advent of the iPhone, iOS has seen many changes since 2007. The current version of iOs is iOS 16. However, in the course of creating new iOS and updating the old ones, Apple has come out with various advancements like the App Store, Touch ID & Face ID, Apple Music, Podcasts, Augmented reality, Contact exposure, and many more, which have later become part of features of Android phone as well. Apple is one of the oldest tech and gadget developers in the world, most of the devices manufactured by Apple have received global recognition, and hence Apple enjoys providing services to a huge global user base.

Android

The OS has been famous for using the software version names on the food items like – Pie, Oreo, Nougat, KitKat, Eclairs, etc. From Android 10 onwards, the new versions were demoted by number. The most recent Android OS is Android 13; this OS is known for its practicality and flexibility. In 2012 Android became the most popular operating system for mobile devices, surpassing Apple’s iOS, and as of 2020, about 75 percent of mobile devices run Android.

Android vs. iOS

1. USER INTERFACE

One of the most noticeable differences between Android and iPhone is their user interface. Android devices have a more customizable interface, with options to change the home screen, app icons, and overall theme. The iPhone, on the other hand, has a more uniform interface with less room for customization. Android allows users to customize their home screen by adding widgets and changing the layout of their app icons. This can be useful for people who want quick access to certain functions or information on their home screen. IOS does not have this feature, but it does allow users to organize their app icons into folders for easier navigation.

2. APP SELECTION

Another factor to consider when choosing between Android and iOS is the app selection. Both platforms have a wide range of apps available, but there are some differences to consider. Android has a larger selection of apps overall, including a larger selection of free apps. However, some popular apps, such as certain music streaming apps and games, may be released first or only available on iPhone. iOS also has a more curated app store, meaning that all apps must go through a review process before being accepted for download. This can result in a higher quality of apps overall, but it can also mean that it takes longer for new apps to become available on the platform. iPhone devices tend to have less processing power and RAM. But they are generally more efficient in their use of resources. This can result in longer battery life, but it may also mean that iPhones are slower at handling multiple tasks or running resource-intensive apps.

3. PERFORMANCE

When it comes to performance, both Android and iPhone have their own strengths and weaknesses. Android devices tend to have more processing power and RAM. This can make them faster and more capable of handling multiple tasks simultaneously. However, this can also lead to Android devices having shorter battery life compared to iPhones.

4. SECURITY

Security is an important consideration for any smartphone user, and Android and iPhone have their own measures to protect user data. Android devices are generally seen as being less secure than iPhones due to their open nature. Android allows users to install apps from sources other than the Google Play Store, which can increase the risk of downloading malicious apps. However, Android has made improvements in recent years to address this issue. Including the introduction of Google Play Protect, which scans apps for malware before they are downloaded. On the other hand, iPhone devices have a more closed ecosystem, with all apps required to go through Apple‘s review process before being available for download. This helps reduce the risk of downloading malicious apps, but it can also limit the platform’s flexibility.

Conclusion

The debate about the better OS has been going on for some time now, and it looks like it will get more comprehensive in the times to come, as netizens go deeper into cyberspace, they will get more aware and critical of their uses and demands, which will allow them to opt for the best OS for their convenience. Although the Andriod OS, due to its integration, stands more vulnerable to security threats as compared to iOS, no software is secure in today’s time, what is secure is its use and application hence the netizen and the platforms need to increase their awareness and knowledge to safeguard themselves and the wholesome cyberspace.

Introduction

In today's era of digitalised community and connections, social media has become an integral part of our lives. A large number of teenagers are also active and have their accounts on social media. They use social media to connect with their friends and family. Social media offers ease to connect and communicate with larger communities and even showcase your creativity. On the other hand, it also poses some challenges or issues such as inappropriate content, online harassment, online stalking, misuse of personal information, abusive and dishearted content etc. There could be unindented consequences on teenagers' mental health by such threats or overuse of social media. The data shows some teens spend hours a day on social media hence it has a larger impact on them whether we notice it or not.  Social media addiction and its negative repercussions such as overuse of social media by teens and online threats and vulnerabilities is a growing concern that needs to be taken seriously by social media platforms, regulatory policies and even user's responsibilities. Recently Colorado and California led a joint lawsuit filed by 33 states in the U.S. District Court for the Northern District of California against meta on the concern of child safety.

Meta and concern of child users safety

Recently Meta, the company that owns Facebook, Instagram, WhatsApp, and Messenger, has been sued by more than three dozen states for allegedly using features to hook children to its platforms. The lawsuit claims that Meta violated consumer protection laws and deceived users about the safety of its platforms. The states accuse Meta of designing manipulative features to induce young users' compulsive and extended use, pushing them into harmful content. However, Meta has responded by stating that it is working to provide a safer environment for teenagers and expressing disappointment in the lawsuit.

According to the complaint filed by the states, Meta “designed psychologically manipulative product features to induce young users’ compulsive and extended use" of platforms like Instagram. The states allege that Meta's algorithms were designed to push children and teenagers into rabbit holes of toxic and harmful content, with features like "infinite scroll" and persistent alerts used to hook young users. However, meta responded with disappointment with a lawsuit stating that meta working productively with companies across the industry to create clear, age-appropriate standards for the many apps.

Unplug for sometime

Overuse of social media is associated with increased mental health repercussions along with online threats and risks. Social media’s effect on teenagers is driven by factors such as inadequate sleep, exposure to cyberbullying and online threats and lack of physical activity. Its admitted that social media can help teens feel more connected to their friends and their support system and showcase their creativity to the online world.  However, social media overuse by teens is often linked with underlying issues that require attention. To help teenagers, encourage them for responsible use and unplug from social media for some time, encourage them to get outside in nature, do physical activities, and express themselves creatively.  

Understanding the threats & risks

• Psychological effects 

• Addiction: Excessive use of social media will lead to procrastination and excessively using social media can lead to physical and psychological addiction because it triggers the brain's reward system. 
• Mental Conditions Associated: Excessively using social media can be harmful for mental well-being which can also lead to depression and anxiety, self-consciousness and may also lead to social anxiety disorder.
• Eyes, Carpal tunnel syndrome: Excessive spending time on screen may lead to put a real strain on your eyes. Eye problems caused by computer/phone screen use fall under computer vision syndrome (CVS). Carpal tunnel syndrome is caused by pressure on the median nerve.

• Cyberbullying: Cyberbullying is one of the major concerns faced in online interactions on social media. Cyberbullying takes place using the internet or other digital communication technology to bully, harass, or intimidate others and it has become a major concern of online harassment on popular social media platforms. Cyberbullying may include spreading rumours or posting hurtful comments. Cyberbullying has emerged as a phenomenon that has a socio-psychological impact on the victims. 
• Online grooming: Online grooming is defined as the tactics abusers deploy through the internet to sexually exploit children. The average time for a bad actor to lure children into his trap is 3 minutes, which is a very alarming number. 
• Ransomware/Malware/Spyware: Cybercrooks impose threats such as ransomware, malware and spyware by deploying malicious links on social media. This poses serious cyber threats, and it causes consequences such as financial losses, data loss, and reputation damage. Ransomware is a type of malware which is designed to deny a user or organisation access to their files on the computer. On social media, cyber crooks post malicious links which contain malware, and spyware threats. Hence it is important to be cautious before clicking on any such suspicious link.
• Sextortion: Sextortion is a crime where the perpetrator threatens the victim and demands ransom or asks for sexual favours by threatening the victim to expose or reveal the victim’s sexual activity. It is a kind of sexual blackmail, it may take place on social media and youngsters are mostly targeted. The cyber crooks also misuse the advanced AI Deepfake technology which is capable of creating realistic images or videos which in actuality are created by machine algorithms. Deepfakes technology since easily accessible, is misused by fraudsters to commit various crimes including sextortion or deceiving and scamming people through fake images or videos which look realistic. 

• Child sexual abuse material(CSAM): CSAM is inappropriate or illicit content which is prohibited by the laws and regulatory guidelines. Child while using the internet if encounters age-restricted or inappropriate content which may be harmful to them child. Through regulatory guidelines, internet service providers are refrained from hosting the CSAM content on the websites and blocking such inappropriate or CSAM content. 

• In App purchases: The teen user also engages in-app purchases on social media or online gaming where they might fall into financial fraud or easy money scams. Where fraudster targets through offering exciting job offers such as part-time job, work-from-home job, small investments, liking content on social media, and earning money out of this. This has been prevalent on social media and fraudsters target innocent people ask for their personal and financial information, and commit financial fraud by scamming people on the pretext of offering exciting offers.

Safety tips:

To stay safe while using social media teens or users are encouraged to follow the best practices and stay aware of the online threats. Users must keep in regard to the best practices. Such as;

• Safe web browsing.
• Utilising privacy settings of your social media accounts.
• Using strong passwords and enabling two-factor authentication.
• Be careful about what you post or share.
• Becoming familiar with the privacy policy of the social media platforms.
• Being selective of adding unknown users to your social media network.
• Reporting any suspicious activity to the platform or relevant forum.

Conclusion:

Child safety is a major concern on social media platforms. Social media-related offences such as cyberstalking, hacking, online harassment and threats, sextortion, and financial fraud are seen as the most occurring cyber crimes on social media. The tech giants must ensure the safety of teen users on social media by implementing and adopting the best mechanisms on the platform. CyberPeace Foundation is working towards advocating for a Child-friendly SIM to protect from the illicit influence of the internet and Social Media. 

References:

• https://www.scientificamerican.com/article/heres-why-states-are-suing-meta-for-hurting-teens-with-facebook-and-instagram/
• https://www.nytimes.com/2023/10/24/technology/states-lawsuit-children-instagram-facebook.html

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Introduction

In today's digital age protecting your personal information is of utmost importance. The bad actors are constantly on the lookout for ways to misuse your sensitive or personal data. The Aadhaar card is a crucial document that is utilised by all of us for various aspects. It is considered your official government-verified ID and is used for various purposes such as for verification purposes, KYC purposes, and even for financial transactions. Your Aadhaar card is used in so many ways such as flight tickets booked by travel agents, check-in in hotels, verification at educational institutions and more. The bad actors can target and lure the victims by unauthorized access to your Aadhaar data and commit cyber frauds such as identity theft, unauthorized access, and financial fraud. Hence it is significantly important to protect your personal information and Aadhaar card details and prevent the misuse of your personal information.

What is fingerprint cloning?

Cybercrooks have been exploiting the Aadhaar Enabled Payment System (AePS). These scams entail cloning individuals' Aadhaar-linked biometrics through silicon fingerprints and unauthorized biometric devices, subsequently siphoning money from their bank accounts. Fingerprint cloning also known as fingerprint spoofing is a technique or a method where an individual tries to replicate someone else's fingerprint for unauthorized use. This is done for various reasons, including gaining unauthorized access to data, unlocking data or committing identity theft. The process of fingerprint cloning includes collection and creation.

The recent case of Aadhaar Card fingerprint cloning in Nawada

Nawada Cyber Police unit has arrested two perpetrators who were engaged in fingerprint cloning fraud.  The criminals are accused of duping consumers of money from their bank accounts by cloning their fingerprints. Among the two perpetrators, one of them runs the Common Service Centre (CSC) whereas the second is a sweeper at the DBGB branch bank. The criminals are accused of duping consumers of money from their bank accounts by cloning their fingerprints. According to the police, an organized gang of cyber criminals had been defrauding the consumers for the last two years with the help of a CSC operator and were embezzling money from the accounts of consumers by cloning their fingerprints and taking Aadhaar numbers. The operator used to collect the Aadhaar number from the consumers by putting their thumb impression on a register. Among these two perpetrators, one was accused of withdrawing more money from the consumer's account and making less payment and sometimes not making the payment after withdrawing the money. Whereas the second perpetrator stole the data of consumers from the DBGB branch bank and prepared their fingerprint clone. During the investigation of a case related to fraud, the Special Investigation Team (SIT) of Cyber ​​Police conducted raids in Govindpur and Roh police station areas on the basis of technical surveillance and available evidence and arrested them. 

Safety measures for the security of your Aadhaar Card data

• Locking your biometrics: One way to save your Aadhaar card and prevent unauthorized access is by locking your biometrics. To lock & unlock your Aadhaar biometrics you can visit the official website of UIDAI or its official portal. So go to UIDAI’s and select the “Lock/Unlock Biometrics” from the Aadhar service section. Then enter the 12-digit Aadhaar number and security code and click on the OTP option.  An OTP will be sent to your registered mobile number with Aadhaar.  Once the OTP is received enter the OTP and click on the login button that will allow you to lock your biometrics.  Enter the 4-digit security code mentioned on the screen and click on the “Enable” button. Your biometrics will be locked and you will have to unblock them in case you want to access them again. The official website of UIDAI is “https://uidai.gov.in/” and there is a dedicated Aadhar helpline 1947. 
• Use masked Aadhaar Card: A masked Aadhaar card is a different rendition of an Aadhaar card that is designed to amplify the privacy and security of an individual Aadhaar number.  In a masked Aadhaar card, the first eight digits of the twelve digits Aadhaar number are replaced by XXXX- XXXX and only the last four digits are visible.  This adds an additional layer of protection to an individual Aadhaar’s number. To download a masked Aadhaar card you visit the government website of UIDAI and on the UIDAI homepage, you will see a "Download Aadhaar" option. Click on it.  In the next step, you will be required to enter your 12-digit Aadhaar number along with the security code displayed on the screen.  After entering your Aadhaar number, click on the Send OTP. You will receive an OTP on your registered phone number. Enter the OTP received in the provided field and click on the “Submit” button.  You will be asked to select the format of your Aadhaar card, You can choose the masked Aadhaar card option. This will replace the first eight digits of your Aadhaar number with "XXXX-XXXX" on the downloaded Aadhaar card. Once the format is selected, click on the “Download Aadhaar” button and your masked Aadhaar card will be downloaded. So if any organisation requires your Aadhaar for verification you can share your masked Aadhar card which only shows the last 4 digits of your Aadhaar card number. Just the way you keep your bank details safe you should also keep your Aadhaar number secure otherwise people can misuse your identity and use it for fraud. 
• Monitoring your bank account transactions: Regularly monitor your bank account statements for any suspicious activity and you can also configure transaction alerts with your bank account transactions.

Conclusion: 

It is important to secure your Aadhaar card data effectively. The valuable security measure option of locking biometrics provides an additional layer of security. It safeguards your identity from potential scammers. By locking your biometrics you can secure your biometric data and other personal information preventing unauthorized access and any misuse of your Aadhaar card data. In today's evolving digital landscape protecting your personal information is of utmost importance. The cyber hygiene practices, safety and security measures must be adopted by all of us hence establishing cyber peace and harmonizing cyberspace. 

References:

• https://www.livehindustan.com/bihar/story-cyber-crime-csc-operator-and-bank-sweeper-arrested-in-nawada-cheating-by-cloning-finger-prints-8913667.html
• https://www.indiatoday.in/news-analysis/story/cloning-fingerprints-fake-shell-entities-is-your-aadhaar-as-safe-as-you-may-think-2398596-2023-06-27

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