Unmasking 'Pig Butchering' Scams

Introduction

Social media is the new platform for free speech and expressing one’s opinions. The latest news breaks out on social media and is often used by political parties to propagate their parties during the elections. Hashtag (#)is the new weapon, a powerful hashtag that goes a long way in making an impact in society that so at a global level. Various hashtags have gained popularity in the last years, such as – #blacklivesmatter, #metoo, #pride, #cybersecurity, and many more, which were influential in spreading awareness among the people regarding various social issues and taboos, which then were removed from multiple cultures. Social media is strengthened by social media influencers who are famous personalities with a massive following as they create regular content that the users consume and share with their friends. Social media is all about the message and its speed, and hence issues like misinformation and disinformation are widespread on nearly all social media platforms, so the influencers play a keen role in making sure the content on social media is in compliance with its community and privacy guidelines.

The Know-How

The Department of Consumer Affairs under the Ministry of Consumer Affairs, Food and Public Distribution released a guide, ‘Endorsements Know-hows!’ for celebrities, influencers, and virtual influencers on social media platforms, The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines. Advertisements are no longer limited to traditional media like print, television, or radio, with the increasing reach of digital platforms and social media, such as Facebook, Twitter, and Instagram, there has been a rise in the influence of virtual influencers, celebrities, and social media influencers. This has led to an increased risk of consumers being misled by advertisements and unfair trade practices by these individuals on social media platforms. Endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” or “paid promotion” can be used. They should not endorse any product or service and service in which they have done due diligence or that they have not personally used or experienced. The Act established guidelines for protecting consumers from unfair trade practices and misleading advertisements. The Department of Consumer Affairs published Guidelines for prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, on 9th June 2022. These guidelines outline the criteria for valid advertisements and the responsibilities of manufacturers, service providers, advertisers, and advertising agencies. These guidelines also touched upon celebrities and endorsers. It states that misleading advertisements in any form, format, or medium are prohibited by law.

The guidelines apply to social media influencers as well as virtual avatars promoting products and services online. The disclosures should be easy to notice in post descriptions, where you can usually find hashtags or links. It should also be prominent enough to be noticeable in the content,

Changes Expected

The new guidelines will bring about uniformity in social media content in respect of privacy and the opinions of different people. The primary issue being addressed is misinformation, which was at its peak during the Covid-19 pandemic and impacted millions of people worldwide. The aspect of digital literacy and digital etiquette is a fundamental art of social media ethics, and hence social media influencers and celebrities can go a long way in spreading awareness about the same among common people and regular social media users. The increasing threats of cybercrimes and various exploitations over cyberspace can be eradicated with the help of efficient awareness and education among the youth and the vulnerable population, and the influencers can easily do the same, so its time that the influencers understand their responsibility of leading the masses online and create a healthy secure cyber ecosystem. Failing to follow the guidelines will make social media influencers liable for a fine of up to Rs 10 lakh. In the case of repeated offenders, the penalty can go up to Rs 50 lakh.

Conclusion

The size of the social media influencer market in India in 2022 was $157 million. It could reach as much as $345 million by 2025. Indian advertising industry’s self-regulatory body Advertising Standards Council of India (ASCI), shared that Influencer violations comprise almost 30% of ads taken up by ASCI, hence this legal backing for disclosure requirements is a welcome step. The Ministry of Consumer Affairs had been in touch with ASCI to review the various global guidelines on influencers. The social media guidelines from Clairfirnia and San Fransisco share the same basis, and hence guidelines inspired by different countries will allow the user and the influencer to understand the global perspective and work towards securing the bigger picture. As we know that cyberspace has no geographical boundaries and limitations; hence now is the time to think beyond conventional borders and start contributing towards securing and safeguarding global cyberspace.

The World Wide Web was created as a portal for communication, to connect people from far away, and while it started with electronic mail, mail moved to instant messaging, which let people have conversations and interact with each other from afar in real-time. But now, the new paradigm is the Internet of Things and how machines can communicate with one another. Now one can use a wearable gadget that can unlock the front door upon arrival at home and can message the air conditioner so that it switches on. This is IoT.

WHAT EXACTLY IS IoT?

The term ‘Internet of Things’ was coined in 1999 by Kevin Ashton, a computer scientist who put Radio Frequency Identification (RFID) chips on products in order to track them in the supply chain, while he worked at Proctor & Gamble (P&G). And after the launch of the iPhone in 2007, there were already more connected devices than people on the planet.

Fast forward to today and we live in a more connected world than ever. So much so that even our handheld devices and household appliances can now connect and communicate through a vast network that has been built so that data can be transferred and received between devices. There are currently more IoT devices than users in the world and according to the WEF’s report on State of the Connected World, by 2025 there will be more than 40 billion such devices that will record data so it can be analyzed.

IoT finds use in many parts of our lives. It has helped businesses streamline their operations, reduce costs, and improve productivity. IoT also helped during the Covid-19 pandemic, with devices that could help with contact tracing and wearables that could be used for health monitoring. All of these devices are able to gather, store and share data so that it can be analyzed. The information is gathered according to rules set by the people who build these systems.

APPLICATION OF IoT

IoT is used by both consumers and the industry.

Some of the widely used examples of CIoT (Consumer IoT) are wearables like health and fitness trackers, smart rings with near-field communication (NFC), and smartwatches. Smartwatches gather a lot of personal data. Smart clothing, with sensors on it, can monitor the wearer’s vital signs. There are even smart jewelry, which can monitor sleeping patterns and also stress levels.

With the advent of virtual and augmented reality, the gaming industry can now make the experience even more immersive and engrossing. Smart glasses and headsets are used, along with armbands fitted with sensors that can detect the movement of arms and replicate the movement in the game.

At home, there are smart TVs, security cameras, smart bulbs, home control devices, and other IoT-enabled ‘smart’ appliances like coffee makers, that can be turned on through an app, or at a particular time in the morning so that it acts as an alarm. There are also voice-command assistants like Alexa and Siri, and these work with software written by manufacturers that can understand simple instructions.

Industrial IoT (IIoT) mainly uses connected machines for the purposes of synchronization, efficiency, and cost-cutting. For example, smart factories gather and analyze data as the work is being done. Sensors are also used in agriculture to check soil moisture levels, and these then automatically run the irrigation system without the need for human intervention.

Statistics

• The IoT device market is poised to reach $1.4 trillion by 2027, according to Fortune Business Insight.
• The number of cellular IoT connections is expected to reach 3.5 billion by 2023. (Forbes)
• The amount of data generated by IoT devices is expected to reach 73.1 ZB (zettabytes) by 2025.
• 94% of retailers agree that the benefits of implementing IoT outweigh the risk.
• 55% of companies believe that 3^rd party IoT providers should have to comply with IoT security and privacy regulations.
• 53% of all users acknowledge that wearable devices will be vulnerable to data breaches, viruses,
• Companies could invest up to 15 trillion dollars in IoT by 2025 (Gigabit)

CONCERNS AND SOLUTIONS

• Two of the biggest concerns with IoT devices are the privacy of users and the devices being secure in order to prevent attacks by bad actors. This makes knowledge of how these things work absolutely imperative.
• It is worth noting that these devices all work with a central hub, like a smartphone. This means that it pairs with the smartphone through an app and acts as a gateway, which could compromise the smartphone as well if a hacker were to target that IoT device.
• With technology like smart television sets that have cameras and microphones, the major concern is that hackers could hack and take over the functioning of the television as these are not adequately secured by the manufacturer.
• A hacker could control the camera and cyberstalk the victim, and therefore it is very important to become familiar with the features of a device and ensure that it is well protected from any unauthorized usage. Even simple things, like keeping the camera covered when it is not being used.
• There is also the concern that since IoT devices gather and share data without human intervention, they could be transmitting data that the user does not want to share. This is true of health trackers. Users who wear heart and blood pressure monitors have their data sent to the insurance company, who may then decide to raise the premium on their life insurance based on the data they get.
• IoT devices often keep functioning as normal even if they have been compromised. Most devices do not log an attack or alert the user, and changes like higher power or bandwidth usage go unnoticed after the attack. It is therefore very important to make sure the device is properly protected.
• It is also important to keep the software of the device updated as vulnerabilities are found in the code and fixes are provided by the manufacturer. Some IoT devices, however, lack the capability to be patched and are therefore permanently ‘at risk’.

CONCLUSION

Humanity inhabits this world that is made up of all these nodes that talk to each other and get things done. Users can harmonize their devices so that everything runs like a tandem bike – completely in sync with all other parts. But while we make use of all the benefits, it is also very important that one understands what they are using, how it is functioning, and how one can tackle issues should they come up. This is also important to understand because once people get used to IoT, it will be that much more difficult to give up the comfort and ease that these systems provide, and therefore it would make more sense to be prepared for any eventuality. A lot of times, good and sensible usage alone can keep devices safe and services intact. But users should be aware of any issues because forewarned is forearmed.

Introduction

A message has recently circulated on WhatsApp alleging that voice and video chats made through the app will be recorded, and devices will be linked to the Ministry of Electronics and Information Technology’s system from now on. WhatsApp from now, record the chat activities and forward the details to the Government. The Anti-Government News has been shared on social media.

Message claims

• The fake WhatsApp message claims that an 11-point new communication guideline has been established and that voice and video calls will be recorded and saved. It goes on to say that WhatsApp devices will be linked to the Ministry’s system and that Facebook, Twitter, Instagram, and all other social media platforms will be monitored in the future.
• The fake WhatsApp message further advises individuals not to transmit ‘any nasty post or video against the government or the Prime Minister regarding politics or the current situation’. The bogus message goes on to say that it is a “crime” to write or transmit a negative message on any political or religious subject and that doing so could result in “arrest without a warrant.”
• The false message claims that any message in a WhatsApp group with three blue ticks indicates that the message has been noted by the government. It also notifies Group members that if a message has 1 Blue tick and 2 Red ticks, the government is checking their information, and if a member has 3 Red ticks, the government has begun procedures against the user, and they will receive a court summons shortly.

WhatsApp does not record voice and video calls

There has been news which is spreading that WhatsApp records voice calls and video calls of the users. the news is spread through a message that has been recently shared on social media. As per the Government, the news is fake, that WhatsApp cannot record voice and video calls. Only third-party apps can record voice and video calls. Usually, users use third-party Apps to record voice and video calls.

Third-party apps used for recording voice and video calls

• App Call recorder
• Call recorder- Cube ACR
• Video Call Screen recorder for WhatsApp FB
• AZ Screen Recorder
• Video Call Recorder for WhatsApp

Case Study

In 2022 there was a fake message spreading on social media, suggesting that the government might monitor WhatsApp talks and act against users. According to this fake message, a new WhatsApp policy has been released, and it claims that from now on, every message that is regarded as suspicious will have three 3 Blue ticks, indicating that the government has taken note of that message. And the same fake news is spreading nowadays.

WhatsApp Privacy policies against recording voice and video chats

The WhatsApp privacy policies say that voice calls, video calls, and even chats cannot be recorded through WhatsApp because of end-to-end encryption settings. End-to-end encryption ensures that the communication between two people will be kept private and safe.

WhatsApp Brand New Features

• Chat lock feature: WhatsApp Chat Lock allows you to store chats in a folder that can only be viewed using your device’s password or biometrics such as a fingerprint. When you lock a chat, the details of the conversation are automatically hidden in notifications. The motive of WhatsApp behind the cha lock feature is to discover new methods to keep your messages private and safe. The feature allows the protection of most private conversations with an extra degree of security
• Edit chats feature: WhatsApp can now edit your WhatsApp messages up to 15 minutes after they have been sent. With this feature, the users can make the correction in the chat or can add some extra points, users want to add.

Conclusion

The spread of misinformation and fake news is a significant problem in the age of the internet. It can have serious consequences for individuals, communities, and even nations. The news is fake as per the government, as neither WhatsApp nor the government could have access to WhatsApp chats, voice, and video calls on WhatsApp because of end-to-end encryption. End-to-end encryption ensures to protect of the communications of the users. The government previous year blocked 60 social media platforms because of the spreading of Anti India News. There is a fact check unit which identifies misleading and false online content.