Prohibition of Behavioral Tracking and Targeted Advertising for Children Under the DPDP Act, 2023

Introduction

Romance scams have been rised in India. A staggering 66 percent of individuals in India have been ensnared by the siren songs of deceitful online dating schemes. These are not the attempts of yesteryears but rather a new breed of scams, seamlessly weaving the threads of traditional deceit with the sinew of cutting-edge technologies such as generative AI and deep fakes. A report by Tenable highlights the rise of romance scams in India, which now combine traditional tactics with advanced technologies like generative AI and deepfakes. Over 69% of Indians struggle to distinguish between artificial and authentic human voices. Scammers are using celebrity impersonations and platforms like Facebook to lure victims into a false sense of security.

The Romance Scam

A report by Tenable, the exposure management company, illuminates the disturbing evolution of these romance scams. It reveals a reality: AI-generated deep lakes have attained a level of sophistication where an astonishing 69 percent of Indians confess to struggling to discern between artificial and authentic human voices. This technological prowess has armed scammers with the tools to craft increasingly convincing personas, enabling them to perpetrate their nefarious acts with alarming success.

In 2023 alone, 43 percent of Indians reported falling victim to AI voice scams, with a staggering 83 percent of those targeted suffering financial loss. The scammers, like puppeteers, manipulate their digital marionettes with a deftness that is both awe-inspiring and horrifying. They have mastered the art of impersonating celebrities and fabricating personas that resonate with their targets, particularly preying on older demographics who may be more susceptible to their charms.

Social media platforms, which were once heralded as the town squares of the 21st century, have unwittingly become fertile grounds for these fraudulent activities. They lure victims into a false sense of security before the scammers orchestrate their deceitful symphonies. Chris Boyd, a staff research engineer at Tenable, issues a stern warning against the lure of private conversations, where the protective layers of security are peeled away, leaving individuals exposed to the machinations of these digital charlatans.

The Vulnerability of Individuals 

The report highlights the vulnerability of certain individuals, especially those who are older, widowed, or experiencing memory loss. These individuals are systematically targeted by heartless criminals who exploit their longing for connection and companionship. The importance of scrutinising requests for money from newfound connections is underscored, as is the need for meticulous examination of photographs and videos for any signs of manipulation or deceit.

'Increasing awareness and maintaining vigilance are our strongest weapons against these heartless manipulations, 'safeguarding love seekers from the treacherous web of AI-enhanced deception.'

The landscape of love has been irrevocably altered by the prevalence of smartphones and the deep proliferation of mobile internet. Finding love has morphed into a digital odyssey, with more and more Indians turning to dating apps like Tinder, Bumble, and Hinge. Yet, as with all technological advancements, there lurks a shadowy underbelly. The rapid adoption of dating sites has provided potential scammers with a veritable goldmine of opportunity.

It is not uncommon these days to hear tales of individuals who have lost their life savings to a person they met on a dating site or who have been honey-trapped and extorted by scammers on such platforms. A new study, titled 'Modern Love' and published by McAfee ahead of Valentine's Day 2024, reveals that such scams are rampant in India, with 39 percent of users reporting that their conversations with a potential love interest online turned out to be with a scammer.

The study also found that 77 percent of Indians have encountered fake profiles and photos that appear AI-generated on dating websites or apps or on social media, while 26 percent later discovered that they were engaging with AI-generated bots rather than real people. 'The possibilities of AI are endless, and unfortunately, so are the perils,' says Steve Grobman, McAfee’s Chief Technology Officer.

Steps to Safeguard 

Scammers have not limited their hunting grounds to dating sites alone. A staggering 91 percent of Indians surveyed for the study reported that they, or someone they know, have been contacted by a stranger through social media or text message and began to 'chat' with them regularly. Cybercriminals exploit the vulnerability of those seeking love, engaging in long and sophisticated attempts to defraud their victims.

McAfee offers some steps to protect oneself from online romance and AI scams:

• Scrutinise any direct messages you receive from a love interest via a dating app or social media.
• Be on the lookout for consistent, AI-generated messages which often lack substance or feel generic.
• Avoid clicking on any links in messages from someone you have not met in person.
• Perform a reverse image search of any profile pictures used by the person.
• Refrain from sending money or gifts to someone you haven’t met in person, even if they send you money first.
• Discuss your new love interest with your trusted friend. It can be easy to overlook red flags when you are hopeful and excited.

Conclusion

The path is fraught with illusions, and only by arming oneself with knowledge and scepticism can one hope to find true connection without falling prey to the mirage of deceit. As we navigate this treacherous terrain, let us remember that the most profound connections are often those that withstand the test of time and the scrutiny of truth.

References 

• https://www.businesstoday.in/technology/news/story/valentine-day-alert-deepfakes-genai-amplifying-romance-scams-in-india-warn-researchers-417245-2024-02-13
• https://www.indiatimes.com/amp/news/india/valentines-day-around-40-per-cent-indians-have-been-scammed-while-looking-for-love-online-627324.html
• https://zeenews.india.com/technology/valentine-day-deepfakes-in-romance-scams-generative-ai-in-scams-romance-scams-in-india-online-dating-scams-in-india-ai-voice-scams-in-india-cyber-security-in-india-2720589.html
• https://www.mcafee.com/en-us/consumer-corporate/newsroom/press-releases/2023/20230209.html

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Introduction

Social media has emerged as a leading source of communication and information; its relevance cannot be ignored during natural disasters since it is relied upon by governments and disaster relief organisations as a tool for disseminating aid and relief-related resources and communications instantly. During disaster times, social media has emerged as a primary source for affected populations to access information on relief resources; community forums offering aid resources and official government channels for government aid have enabled efficient and timely administration of relief initiatives.

However, given the nature of social media, misinformation risks during natural disasters has also emerged as a primary concern that severely hampers aid administration during natural disasters. The disaster-disinformation network offers some sensationalised influential campaigns against communities at their most vulnerable. Victims who seek reliable resources during natural calamities often reach out to inhospitable campaigns and may experience delayed or lack of access to necessary healthcare, significantly impacting their recovery and survival. This delay can lead to worsening medical conditions and an increased death toll among those affected by the disaster. Victims may lack clear information on the appropriate agencies to seek assistance from, causing confusion and delays in receiving help. 

Misinformation Threat Landscape during Natural Disaster

During the 2018 floods in Kerala, it was noted that a fake video on water leakage from the Mullaperyar Dam created panic among the citizens and negatively impacted the rescue operations. Similarly, in 2017, reports emerged claiming that Hurricane Irma had caused sharks to be displaced onto a Florida highway. Similar stories, accompanied by the same image, resurfaced following Hurricanes Harvey and Florence. The disaster-affected nation may face international criticism and fail to receive necessary support due to its perceived inability to manage the crisis effectively. This lack of confidence from the global community can further exacerbate the challenges faced by the nation, leaving it more vulnerable and isolated in its time of need.

The spread of misinformation through social media severely hinders the administration of aid and relief operations during natural disasters since it hinders first responders' efforts to counteract and reduce the spread of misinformation, rumours, and false information and declines public trust in government, media, and non-governmental organisations (NGOs), who are often the first point of contact for both victims and officials due to their familiarity with the region and the community. In Moldova, it was noted that foreign influence has exploited the ongoing drought to create divisions between the semi-autonomous regions of Transnistria and Gagauzia and the central government in Chisinau. News coverage critical of the government leverages economic and energy insecurities to incite civil unrest in this already unstable region. Additionally, First responders may struggle to locate victims and assist them to safety, complicating rescue operations. The inability to efficiently find and evacuate those in need can result in prolonged exposure to dangerous conditions and a higher risk of injury or death.

Further, international aid from other countries could be impeded, affecting the overall relief effort. Without timely and coordinated support from the global community, the disaster response may be insufficient, leaving many needs unmet. Further, misinformation also impedes military, reducing the effectiveness of rescue and relief operations. Military assistance often plays a crucial role in disaster response, and any delays can hinder efforts to provide immediate and large-scale aid.

Misinformation also creates problems of allocation of relief resources to unaffected areas which resultantly impacts aid processes for regions in actual need. Following the April 2015 earthquake in Nepal, a Facebook post claimed that 300 houses in Dhading needed aid. Shared over 1,000 times, it reached around 350,000 people within 48 hours. The originator aimed to seek help for Ward #4’s villagers via social media. Given the average Facebook user has 350 contacts, the message was widely viewed. However, the need had already been reported on quakemap.org, a crisis-mapping database managed by Kathmandu Living Labs, a week earlier. Helping Hands, a humanitarian group was notified on May 7, and by May 11, Ward #4 received essential food and shelter. The re-sharing and sensationalisation of outdated information could have wasted relief efforts since critical resources would have been redirected to a region that had already been secured.

Policy Recommendations

Perhaps the most important step in combating misinformation during natural disasters is the increasing public education and the rapid, widespread dissemination of early warnings. This was best witnessed in the November 1970 tropical cyclone in southeastern Bangladesh, combined with a high tide, struck southeastern Bangladesh, leaving more than 300,000 people dead and 1.3 million homeless. In May 1985, when a comparable cyclone and storm surge hit the same area, local dissemination of disaster warnings was much improved and the people were better prepared to respond to them. The loss of life, while still high (at about 10,000), the numbers were about 3% of that in 1970. On a similar note, when a devastating cyclone struck the same area of Bangladesh in May 1994, fewer than 1,000 people died. In India, the 1977 cyclone in Andra Pradesh killed 10,000 people, but a similar storm in the same area 13 years later killed only 910. The dramatic difference in mortalities was owed to a new early-warning system connected with radio stations to alert people in low-lying areas. 

Additionally, location-based filtering for monitoring social media during disasters is considered as another best practice to curb misinformation. However, agencies should be aware that this method may miss local information from devices without geolocation enabled. A 2012 Georgia Tech study found that less than 1.4 percent of Twitter content is geolocated. Additionally, a study by Humanity Road and Arizona State University on Hurricane Sandy data indicated a significant decline in geolocation data during weather events.

Alternatively, Publish frequent updates to promote transparency and control the message. In emergency management and disaster recovery, digital volunteers—trusted agents who provide online support—can assist overwhelmed on-site personnel by managing the vast volume of social media data. Trained digital volunteers help direct affected individuals to critical resources and disseminate reliable information. 

Enhancing the quality of communication requires double-verifying information to eliminate ambiguity and reduce the impact of misinformation, rumors, and false information must also be emphasised. This approach helps prevent alert fatigue and "cry wolf" scenarios by ensuring that only accurate, relevant information is disseminated. Prioritizing ground truth over assumptions and swiftly releasing verified information or acknowledging the situation can bolster an agency's credibility. This credibility allows the agency to collaborate effectively with truth amplifiers. Prebunking and Debunking methods are also effective way to counter misinformation and build cognitive defenses to recognise red flags. Additionally, evaluating the relevance of various social media information is crucial for maintaining clear and effective communication.

References

1. https://www.nature.com/articles/s41598-023-40399-9#:~:text=Moreover%2C%20misinformation%20can%20create%20unnecessary,impacting%20the%20rescue%20operations29. 
2. https://www.redcross.ca/blog/2023/5/why-misinformation-is-dangerous-especially-during-disasters
3. https://www.soas.ac.uk/about/blog/disinformation-during-natural-disasters-emerging-vulnerability‍
4. https://www.dhs.gov/sites/default/files/publications/SMWG_Countering-False-Info-Social-M dia-Disasters-Emergencies_Mar2018-508.pdf

Introduction

As our reliance on digital communication technologies increases, so do the risks associated with the same. The propagation of false information is a significant concern. According to the World Economic Forum's 2024 Global Risk Report, India ranks the highest for misinformation and disinformation risk. Indian Vice President Shri Jagdeep Dhankhar emphasized the importance of transparency and accountability in the digital information age, addressing Indian Information Service officer trainees at the Vice President's Enclave on 18th June 2024. He has highlighted the issue of widespread misinformation and the need to regulate it. He stated “Information is power, information is too dangerous a power, information is that power which has to be regulated’’.

VC calls for regulation of the Information Landscape 

The Vice President of India, Shri Dhankhar, has called on young Indian Information Service officers to act swiftly to neutralize misinformation on social media. He emphasized the importance of protecting individuals and institutions from fake narratives set afloat on social media. The VP called for the officers to act as information warriors, protecting the privacy and reputation of affected individuals or institutions. 

The VP also highlighted India's vibrant democracy and the need for trust in the government. He called for the neutralization of motivated narratives set by global media and stressed the importance of not allowing others to calibrate them. He also emphasized the need to promote India's development narrative globally, highlighting its rich cultural heritage and diversity. He has expressed the need to regulate information, saying “Unregulated information & fake news can create a disaster of un-imaginable proportion.”

MeitY Advisory dated 1st March 2024

As regards to the issue of misinformation, the recently-issued advisory by the Ministry of Electronics and Information Technology (MeitY), specifies that all users should be well informed about the consequences of dealing with unlawful information on online platforms, including disabling access, removing non-compliant information, suspension or termination of access or usage rights of the user to their user account and imposing punishment under applicable law. The advisory entails that users are clearly informed, through terms of services and user agreements, about the consequences of engaging with unlawful information on the platform. Measures to combat deepfakes or misinformation have also been discussed in the advisory. The advisory necessitates identifying synthetically-created content across various formats, and advising platforms to employ labels, unique identifiers, or metadata to ensure transparency. Furthermore, the advisory mandates the disclosure of software details and tracing the first originator of such synthetically created content.

Conclusion

The battle against the growing incidences of misinformation and disinformation will not be easily won: developing a robust regulatory framework to counter online misinformation is essential. Alongside the regulatory framework, the government should encourage digital literacy campaigns, promote prebunking and debunking strategies and collaborate with relevant organisations such as cybersecurity experts, fact-checking entities, researchers, and policy analysts to combat misinformation on the Internet. Vice President Jagdeep Dhankhar's statement scores the need to regulate information to prevent the spread of fake news or misinformation.

References:

1. https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2026304
2. https://regmedia.co.uk/2024/03/04/meity_ai_advisory_1_march.pdf

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