Prebunking vs. Debunking Interventions: Comparative Analysis
Introduction
In an era when misinformation spreads like wildfire across the digital landscape, the need for effective strategies to counteract these challenges has grown exponentially in a very short period. Prebunking and Debunking are two approaches for countering the growing spread of misinformation online. Prebunking empowers individuals by teaching them to discern between true and false information and acts as a protective layer that comes into play even before people encounter malicious content. Debunking is the correction of false or misleading claims after exposure, aiming to undo or reverse the effects of a particular piece of misinformation. Debunking includes methods such as fact-checking, algorithmic correction on a platform, social correction by an individual or group of online peers, or fact-checking reports by expert organisations or journalists. An integrated approach which involves both strategies can be effective in countering the rapid spread of misinformation online.
Brief Analysis of Prebunking
Prebunking is a proactive practice that seeks to rebut erroneous information before it spreads. The goal is to train people to critically analyse information and develop ‘cognitive immunity’ so that they are less likely to be misled when they do encounter misinformation.
The Prebunking approach, grounded in Inoculation theory, teaches people to recognise, analyse and avoid manipulation and misleading content so that they build resilience against the same. Inoculation theory, a social psychology framework, suggests that pre-emptively conferring psychological resistance against malicious persuasion attempts can reduce susceptibility to misinformation across cultures. As the term suggests, the MO is to help the mind in the present develop resistance to influence that it may encounter in the future. Just as medical vaccines or inoculations help the body build resistance to future infections by administering weakened doses of the harm agent, inoculation theory seeks to teach people fact from fiction through exposure to examples of weak, dichotomous arguments, manipulation tactics like emotionally charged language, case studies that draw parallels between truths and distortions, and so on. In showing people the difference, inoculation theory teaches them to be on the lookout for misinformation and manipulation even, or especially, when they least expect it.
The core difference between Prebunking and Debunking is that while the former is preventative and seeks to provide a broad-spectrum cover against misinformation, the latter is reactive and focuses on specific instances of misinformation. While Debunking is closely tied to fact-checking, Prebunking is tied to a wider range of specific interventions, some of which increase motivation to be vigilant against misinformation and others increase the ability to engage in vigilance with success.
There is much to be said in favour of the Prebunking approach because these interventions build the capacity to identify misinformation and recognise red flags However, their success in practice may vary. It might be difficult to scale up Prebunking efforts and ensure their reach to a larger audience. Sustainability is critical in ensuring that Prebunking measures maintain their impact over time. Continuous reinforcement and reminders may be required to ensure that individuals retain the skills and information they gained from the Prebunking training activities. Misinformation tactics and strategies are always evolving, so it is critical that Prebunking interventions are also flexible and agile and respond promptly to developing challenges. This may be easier said than done, but with new misinformation and cyber threats developing frequently, it is a challenge that has to be addressed for Prebunking to be a successful long-term solution.
Encouraging people to be actively cautious while interacting with information, acquire critical thinking abilities, and reject the effect of misinformation requires a significant behavioural change over a relatively short period of time. Overcoming ingrained habits and prejudices, and countering a natural reluctance to change is no mean feat. Developing a widespread culture of information literacy requires years of social conditioning and unlearning and may pose a significant challenge to the effectiveness of Prebunking interventions.
Brief Analysis of Debunking
Debunking is a technique for identifying and informing people that certain news items or information are incorrect or misleading. It seeks to lessen the impact of misinformation that has already spread. The most popular kind of Debunking occurs through collaboration between fact-checking organisations and social media businesses. Journalists or other fact-checkers discover inaccurate or misleading material, and social media platforms flag or label it. Debunking is an important strategy for curtailing the spread of misinformation and promoting accuracy in the digital information ecosystem.
Debunking interventions are crucial in combating misinformation. However, there are certain challenges associated with the same. Debunking misinformation entails critically verifying facts and promoting corrected information. However, this is difficult owing to the rising complexity of modern tools used to generate narratives that combine truth and untruth, views and facts. These advanced approaches, which include emotional spectrum elements, deepfakes, audiovisual material, and pervasive trolling, necessitate a sophisticated reaction at all levels: technological, organisational, and cultural.
Furthermore, It is impossible to debunk all misinformation at any given time, which effectively means that it is impossible to protect everyone at all times, which means that at least some innocent netizens will fall victim to manipulation despite our best efforts. Debunking is inherently reactive in nature, addressing misinformation after it has grown extensively. This reactionary method may be less successful than proactive strategies such as Prebunking from the perspective of total harm done. Misinformation producers operate swiftly and unexpectedly, making it difficult for fact-checkers to keep up with the rapid dissemination of erroneous or misleading information. Debunking may need continuous exposure to fact-check to prevent erroneous beliefs from forming, implying that a single Debunking may not be enough to rectify misinformation. Debunking requires time and resources, and it is not possible to disprove every piece of misinformation that circulates at any particular moment. This constraint may cause certain misinformation to go unchecked, perhaps leading to unexpected effects. The misinformation on social media can be quickly spread and may become viral faster than Debunking pieces or articles. This leads to a situation in which misinformation spreads like a virus, while the antidote to debunked facts struggles to catch up.
Prebunking vs Debunking: Comparative Analysis
Prebunking interventions seek to educate people to recognise and reject misinformation before they are exposed to actual manipulation. Prebunking offers tactics for critical examination, lessening the individuals' susceptibility to misinformation in a variety of contexts. On the other hand, Debunking interventions involve correcting specific false claims after they have been circulated. While Debunking can address individual instances of misinformation, its impact on reducing overall reliance on misinformation may be limited by the reactive nature of the approach.
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CyberPeace Policy Recommendations for Tech/Social Media Platforms
With the rising threat of online misinformation, tech/social media platforms can adopt an integrated strategy that includes both Prebunking and Debunking initiatives to be deployed and supported on all platforms to empower users to recognise the manipulative messaging through Prebunking and be aware of the accuracy of misinformation through Debunking interventions.
- Gamified Inoculation: Tech/social media companies can encourage gamified inoculation campaigns, which is a competence-oriented approach to Prebunking misinformation. This can be effective in helping people immunise the receiver against subsequent exposures. It can empower people to build competencies to detect misinformation through gamified interventions.
- Promotion of Prebunking and Debunking Campaigns through Algorithm Mechanisms: Tech/social media platforms may promote and guarantee that algorithms prioritise the distribution of Prebunking materials to users, boosting educational content that strengthens resistance to misinformation. Platform operators should incorporate algorithms that prioritise the visibility of Debunking content in order to combat the spread of erroneous information and deliver proper corrections; this can eventually address and aid in Prebunking and Debunking methods to reach a bigger or targeted audience.
- User Empowerment to Counter Misinformation: Tech/social media platforms can design user-friendly interfaces that allow people to access Prebunking materials, quizzes, and instructional information to help them improve their critical thinking abilities. Furthermore, they can incorporate simple reporting tools for flagging misinformation, as well as links to fact-checking resources and corrections.
- Partnership with Fact-Checking/Expert Organizations: Tech/social media platforms can facilitate Prebunking and Debunking initiatives/campaigns by collaborating with fact-checking/expert organisations and promoting such initiatives at a larger scale and ultimately fighting misinformation with joint hands initiatives.
Conclusion
The threat of online misinformation is only growing with every passing day and so, deploying effective countermeasures is essential. Prebunking and Debunking are the two such interventions. To sum up: Prebunking interventions try to increase resilience to misinformation, proactively lowering susceptibility to erroneous or misleading information and addressing broader patterns of misinformation consumption, while Debunking is effective in correcting a particular piece of misinformation and having a targeted impact on belief in individual false claims. An integrated approach involving both the methods and joint initiatives by tech/social media platforms and expert organizations can ultimately help in fighting the rising tide of online misinformation and establishing a resilient online information landscape.
References
- https://mark-hurlstone.github.io/THKE.22.BJP.pdf
- https://futurefreespeech.org/wp-content/uploads/2024/01/Empowering-Audiences-Through-%E2%80%98Prebunking-Michael-Bang-Petersen-Background-Report_formatted.pdf
- https://newsreel.pte.hu/news/unprecedented_challenges_Debunking_disinformation
- https://misinforeview.hks.harvard.edu/article/global-vaccination-badnews/
Related Blogs
Introduction
Attacks by cybercriminals targeting national critical infrastructure are increasing at an unsettling rate. Such attacks have the potential to do severe damage by upsetting transportation networks, utilities, financial services, and other vital infrastructure. The physical and digital systems that underpin a nation's economy are known as critical infrastructure thus if they were to be disrupted, there would be serious risks to the economy and public health and safety. Establishing proper cybersecurity measures and protecting those digital systems from possible threats or cyberattacks is necessary. Both public and private sector assets are included in these essential infrastructure categories.
Nationwide alert:
Recently one of the biggest hacker organizations has warned of an upcoming cyberattack on the critical infrastructure and websites in India, causing a countrywide alert. A gang of hackers from Indonesia and Pakistan, celebrating 4,000 members, announced a planned “Cyber Party” on 11 December 2023. The event’s claimed goal is to compromise and disrupt India's digital infrastructure. They disclosed this information on their Telegram channel.
This hacker organization holds a record of launching extensive cyberattacks; in the past, it sent out a "red notice" that was intended to target 12,000 websites run by the Indian government. They have previously attacked other nations, such as Israel, Sweden, and the United States. Their reasons are varied and might include anything from assaults on certain groups to religious disagreements.
The gang has also been acclaimed for hacking into a New York City police agency, obtaining health and social media data from Israel, and exposing information from Swedish social media users. These alarming events show how urgently strong and all-encompassing cybersecurity measures are needed, not only in India but throughout the world.
Effect(s) on India
1. Central Agencies Are Alert, Expect Health Sector Attacks: The cyberinfrastructure of the health sector has been a common target of assaults, particularly in the aftermath of the COVID-19 epidemic, which has authorities particularly concerned. Relevant ministries have received notifications from central authorities advising them to take precautions against unwanted access. The security of digital infrastructure is seriously challenged by the constantly changing panorama of cyber-attacks, according to those who are aware of the warning and threat.
2. National security concerns: Because of the interconnectedness of critical national infrastructure, a cyberattack may have an impact on national security. Attacks against defense networks, intelligence organizations health infrastructure, or military systems, for instance, might make it more difficult for the nation to respond to threats from outside.
3. Concerns for Public Safety and Health: Cyberattacks on healthcare systems run the risk of compromising patient data, stopping medical procedures, and even endangering the general public's health. This might have potentially fatal results in urgent circumstances.
4. Data Breach and Privacy Issues: Stealing confidential data is a common component of cybersecurity assaults. A breach of critical infrastructure systems might result in sensitive data, including personal information, being misused and accessed without authorization, raising privacy issues.
Preventive and protective measures
1. The plan for responding to incidents: Make sure a clear incident response strategy is in place, with a focus on healthcare systems, and that it is especially designed to handle cyber-attacks on critical infrastructure.
2. Better Tracking: Observing vital networks, systems, and data flows more closely, especially in the healthcare industry. Using cutting-edge threat detection technologies to spot odd or questionable activity.
3. Critical System Isolation: Cutting off vital healthcare systems from the wider network to reduce the chance of attackers moving laterally.
4. Continual Backups: Make sure that backup copies of important data and systems are kept in a safe, isolated location by regularly backing them up. In the event of a ransomware attack or data breach, this makes recovery easier.
5. Update and patch systems: Make sure that all operating systems and apps utilized in the infrastructure of the healthcare industry are updated with the most recent security updates.
6. Protocols for Communication: In the case of a cyber-incident, establishing explicit communication mechanisms to guarantee that pertinent parties are notified as soon as possible. This covers correspondence with law enforcement, the public, and other members of the healthcare industry as needed.
Conclusion
Urgent preventative actions are essential in response to an impending cyber threat revealed by a large hacker organization that is targeting India's key infrastructure, specifically the healthcare sector. The interconnectedness of this infrastructure puts public safety, privacy, and national security in danger. A crucial defensive approach is formed by the proactive measures mentioned, which include communication protocols, system isolation, improved monitoring, incident response preparation, and frequent backups. The dangers underline the necessity of international collaboration in tackling cybersecurity issues and the requirement for shared responsibility of everyone to safeguard digital networks. To reduce risks and guarantee the resilience of vital national infrastructure in the face of changing cyber threats, authorities must continue to develop and adapt their cybersecurity tactics.
References:
- https://www.cnbctv18.com/technology/exclusive--nationwide-alert-sounded-as-hacker-group-plans-cyber-party-to-attack-indias-critical-digital-infra-18520021.htm
- https://www.the420.in/ndian-authorities-high-alert-hacker-groups-threaten-cyber-assault/
- https://www.cnbctv18.com/technology/exclusive--nationwide-alert-sounded-as-hacker-group-plans-cyber-party-to-attack-indias-critical-digital-infra-18520021.htm#:~:text=By%20News18.com%20Dec%208,%3A58%20AM%20IST%20(Published)&text=A%20nationwide%20alert%20has%20been,Indian%20websites%20and%20critical%20infrastructure
- https://verveindustrial.com/resources/blog/critical-infrastructure-cyber-security/
Introduction
In India, the population of girls and adolescents is 253 million, as per the UNICEF report, and the sex ratio at birth is 929 per 1000 male children as of 2023. Cyberspace has massively influenced the daily aspects of our lives, and hence the safety aspect of cyberspace cannot be ignored any more. The social media platforms play a massive role in information dissemination and sharing. The data trail created by the use of such platforms is often used by cyber criminals to target innocent girls and children.
On Ground Stats
Of the six million crimes police in India recorded between 1 January and 31 December last year, 428,278 cases involved crimes against women. It’s a rise of 26.35% over six years – from 338,954 cases in 2016. A majority of the cases in 2021, the report said, were of kidnappings and abduction, rapes, domestic violence, dowry deaths and assaults. Also, 107 women were attacked with acid, 1,580 women were trafficked, 15 girls were sold, and 2,668 were victims of cybercrimes. With more than 56,000 cases, the northern state of Uttar Pradesh, which is India’s most populous with 240 million people, once again topped the list. Rajasthan followed it with 40,738 cases and Maharashtra with 39,526 cases. This shows the root of the problem and how deep this menace goes in our society. With various campaigns and initiatives by Government and the CSO, awareness is on the rise, but still, we need a robust prevention mechanism to address this issue critically.
Influence of Social Media Platforms
Social media platforms such as Facebook, Instagram and Twitter were created to bring people closer by eliminating geographical boundaries, which is strengthened by the massive internet connectivity network across the globe. Throughout 2022, on average, there are about 470.1 million active social media users in India on a monthly basis, with an annual growth rate of 4.2 % in 2021-22. This represents about 33.4 % of the total population. These social media users, on average, spend about 2.6 hours on social media, and each, on average, has accounts on 8.6 platforms.
The bad actors have also upskilled themselves and are now using these social platforms to commit cybercrimes. Some of these crimes against girls and women include – Impersonation, Identity theft, Cyberstalking, Cyber-Enabled human trafficking and many more. These crimes are on the rise post-pandemic, and instances of people using fake IDs to lure young girls into their traps are being reported daily. One such instance is when Imran Mansoori created an Instagram account in the name of Rahul Gujjar, username: rahul_gujjar_9010. Using social engineering and scoping out the vulnerabilities, he trapped a minor girl in a relationship & took her to a hotel in Moradabad. The hotel manager raised the suspicion of seeing a different ID & called the Police, Imran was then arrested. But many such crimes go unreported, and it is essential for all stakeholders to create a safeguard regarding girls’ and women’s safety.
Legal Remedies at our disposal
The Indian Legal system has been evolving with time towards the online safety of girls and women. The National Commission for Protection of Child Rights (NCPCR) and the National Commission for Women (NCW) have worked tirelessly to safeguard girls and women to create a wholesome, safe, secure environment. The Information Technology Act governs cyberspace and its associated rights and duties. The following provisions of the IT Act are focused towards safeguarding the rights –
- Violation of privacy – Section 66E
- Obscene material – Section 67
- Pornography & sexually explicit act – Section 67A
- Child pornography – Section 67B
- Intermediaries due diligence rules – Section 79
Apart from these provisions, acts like POCSO, IPC, and CrPC, draft the Digital Personal Data Protection Bill, Intermediary Guidelines on Social Media and Online Gaming and telecommunications bill.
Conclusion
The likelihood of becoming a victim of cybercrime is always growing due to increased traffic in the virtual world, which is especially true for women who are frequently viewed as easy targets. The types of cyber crimes that target women have grown, and the trend has not stopped in India. Cyber flaming, cyber eve-teasing, cyber flirting, and internet cheating are some new-generation crimes that are worth mentioning here. In India, women tend to be reluctant to speak up about issues out of concern that doing so might damage their reputations permanently. Without being fully aware of the dangers of the internet, women grow more susceptible the more time they spend online. Women should be more alert to protect themselves from targeted online attacks.
Introduction
With the ever-growing technology where cyber-crimes are increasing, a new cyber-attack is on the rise, but it’s not in your inbox or your computer- it's targeting your phone, especially your smartphone. Cybercriminals are expanding their reach in India, with a new text-messaging fraud targeting individuals. The Indian Computer Emergency Response Team (CERT-In) has warned against "smishing," or SMS phishing.
Understanding Smishing
Smishing is a combination of the terms "SMS" and "phishing." It entails sending false text messages that appear to be from reputable sources such as banks, government organizations, or well-known companies. These communications frequently generate a feeling of urgency in their readers, prompting them to click on harmful links, expose personal information, or conduct financial transactions.
When hackers "phish," they send out phony emails in the hopes of tricking the receiver into clicking on a dangerous link. Smishing is just the use of text messaging rather than email. In essence, these hackers are out to steal your personal information to commit fraud or other cybercrimes. This generally entails stealing money – usually your own, but occasionally also the money of your firm.
The cybercriminals typically use these tactics to lure victims and steal the information.
Malware- The cyber crooks send the smishing URL link that might tick you into downloading malicious software on your phone itself. This SMS malware may appear as legitimate software, deceiving you into putting in sensitive information and transmitting it to crooks.
Malicious website- The URL in the smishing message may direct you to a bogus website that seeks sensitive personal information. Cybercriminals employ custom-made rogue sites meant to seem like legitimate ones, making it simpler to steal your information.
Smishing text messages often appear to be from your bank, asking you to share personal sensitive information, ATM numbers, or account details. Mobile device cybercrime is increasing, as is mobile device usage. Aside from the fact that texting is the most prevalent usage of cell phones, a few additional aspects make this an especially pernicious security issue. Let's go over how smishing attacks operate.
Modus Operandi
The cyber crooks commit the fraud via SMS. As attackers assume an identity that might be of someone trusted, Smishing attackers can use social engineering techniques to sway a victim's decision-making. Three things are causing this deception:
- Trust- Cyber crooks target individuals, by posing to someone from a legitimate individual and organization, this naturally lowers a person’s defense against threats.
- Context- Using a circumstance that might be relevant to targets helps an attacker to create an effective disguise. The message feels personalized, which helps it overcome any assumption that it is spam.
- Emotion- The nature of the SMS is critical; it makes the victim think that is urgent and requires rapid action. Using these tactics, attackers craft communications that compel the receiver to act.
- Typically, attackers want the victim to click on a URL link within the text message, which takes them to a phishing tool that asks them for sensitive information. This phishing tool is frequently in the form of a website or app that also assumes a phony identity.
How does Smishing Spread?
As we have revealed earlier smishing attacks are delivered through both traditional texts. However, SMS phishing attacks primarily appear to be from known sources People are less careful while they are on their phones. Many people believe that their cell phones are more secure than their desktops. However, smartphone security has limits and cannot always guard against smishing directly.
Considering the fact phones are the target While Android smartphones dominate the market and are a perfect target for malware text messages, iOS devices are as vulnerable. Although Apple's iOS mobile technology has a high reputation for security, no mobile operating system can protect you from phishing-style assaults on its own. A false feeling of security, regardless of platform, might leave users especially exposed.
Kinds of smishing attacks
Some common types of smishing attacks that occurred are;
- COVID-19 Smishing: The Better Business Bureau observed an increase in reports of US government impersonators sending text messages requesting consumers to take an obligatory COVID-19 test via a connected website in April 2020. The concept of these smishing assaults may readily develop, as feeding on pandemic concerns is a successful technique of victimizing the public.
- Gift Smishing: Give away, shopping rewards, or any number of other free offers, this kind of smishing includes free services or products, from a reputable or other company. attackers plan in such a way that the offer is for a limited time or is an exclusive offer and the offers are so lucrative that one gets excited and falls into the trap.
CERT Guidelines
CERT-In shared some steps to avoid falling victim to smishing.
- Never click on any suspicious link in SMS/social media charts or posts.
- Use online resources to validate shortened URLs.
- Always check the link before clicking.
- Use updated antivirus and antimalware tools.
- If you receive any suspicious message pretending to be from a bank or institution, immediately contact the bank or institution.
- Use a separate email account for personal online transactions.
- Enforce multi-factor authentication (MFA) for emails and bank accounts.
- Keep your operating system and software updated with the latest patches.
Conclusion
Smishing uses fraudulent mobile text messages to trick people into downloading malware, sharing sensitive data, or paying cybercriminals money. With the latest technological developments, it has become really important to stay vigilant in the digital era not only protecting your computers but safeguarding the devices that fit in the palm of your hand, CERT warning plays a vital role in this. Awareness and best practices play a pivotal role in safeguarding yourself from evolving threats.
Reference
- https://www.ndtv.com/india-news/government-warns-of-smishing-attacks-heres-how-to-stay-safe-4709458
- https://zeenews.india.com/technology/govt-warns-citizens-about-smishing-scam-how-to-protect-against-this-online-threat-2654285.html
- https://www.the420.in/protect-against-smishing-scams-cert-in-advice-online-safety/
