Prebunking vs. Debunking Interventions: Comparative Analysis
Introduction
In an era when misinformation spreads like wildfire across the digital landscape, the need for effective strategies to counteract these challenges has grown exponentially in a very short period. Prebunking and Debunking are two approaches for countering the growing spread of misinformation online. Prebunking empowers individuals by teaching them to discern between true and false information and acts as a protective layer that comes into play even before people encounter malicious content. Debunking is the correction of false or misleading claims after exposure, aiming to undo or reverse the effects of a particular piece of misinformation. Debunking includes methods such as fact-checking, algorithmic correction on a platform, social correction by an individual or group of online peers, or fact-checking reports by expert organisations or journalists. An integrated approach which involves both strategies can be effective in countering the rapid spread of misinformation online.
Brief Analysis of Prebunking
Prebunking is a proactive practice that seeks to rebut erroneous information before it spreads. The goal is to train people to critically analyse information and develop ‘cognitive immunity’ so that they are less likely to be misled when they do encounter misinformation.
The Prebunking approach, grounded in Inoculation theory, teaches people to recognise, analyse and avoid manipulation and misleading content so that they build resilience against the same. Inoculation theory, a social psychology framework, suggests that pre-emptively conferring psychological resistance against malicious persuasion attempts can reduce susceptibility to misinformation across cultures. As the term suggests, the MO is to help the mind in the present develop resistance to influence that it may encounter in the future. Just as medical vaccines or inoculations help the body build resistance to future infections by administering weakened doses of the harm agent, inoculation theory seeks to teach people fact from fiction through exposure to examples of weak, dichotomous arguments, manipulation tactics like emotionally charged language, case studies that draw parallels between truths and distortions, and so on. In showing people the difference, inoculation theory teaches them to be on the lookout for misinformation and manipulation even, or especially, when they least expect it.
The core difference between Prebunking and Debunking is that while the former is preventative and seeks to provide a broad-spectrum cover against misinformation, the latter is reactive and focuses on specific instances of misinformation. While Debunking is closely tied to fact-checking, Prebunking is tied to a wider range of specific interventions, some of which increase motivation to be vigilant against misinformation and others increase the ability to engage in vigilance with success.
There is much to be said in favour of the Prebunking approach because these interventions build the capacity to identify misinformation and recognise red flags However, their success in practice may vary. It might be difficult to scale up Prebunking efforts and ensure their reach to a larger audience. Sustainability is critical in ensuring that Prebunking measures maintain their impact over time. Continuous reinforcement and reminders may be required to ensure that individuals retain the skills and information they gained from the Prebunking training activities. Misinformation tactics and strategies are always evolving, so it is critical that Prebunking interventions are also flexible and agile and respond promptly to developing challenges. This may be easier said than done, but with new misinformation and cyber threats developing frequently, it is a challenge that has to be addressed for Prebunking to be a successful long-term solution.
Encouraging people to be actively cautious while interacting with information, acquire critical thinking abilities, and reject the effect of misinformation requires a significant behavioural change over a relatively short period of time. Overcoming ingrained habits and prejudices, and countering a natural reluctance to change is no mean feat. Developing a widespread culture of information literacy requires years of social conditioning and unlearning and may pose a significant challenge to the effectiveness of Prebunking interventions.
Brief Analysis of Debunking
Debunking is a technique for identifying and informing people that certain news items or information are incorrect or misleading. It seeks to lessen the impact of misinformation that has already spread. The most popular kind of Debunking occurs through collaboration between fact-checking organisations and social media businesses. Journalists or other fact-checkers discover inaccurate or misleading material, and social media platforms flag or label it. Debunking is an important strategy for curtailing the spread of misinformation and promoting accuracy in the digital information ecosystem.
Debunking interventions are crucial in combating misinformation. However, there are certain challenges associated with the same. Debunking misinformation entails critically verifying facts and promoting corrected information. However, this is difficult owing to the rising complexity of modern tools used to generate narratives that combine truth and untruth, views and facts. These advanced approaches, which include emotional spectrum elements, deepfakes, audiovisual material, and pervasive trolling, necessitate a sophisticated reaction at all levels: technological, organisational, and cultural.
Furthermore, It is impossible to debunk all misinformation at any given time, which effectively means that it is impossible to protect everyone at all times, which means that at least some innocent netizens will fall victim to manipulation despite our best efforts. Debunking is inherently reactive in nature, addressing misinformation after it has grown extensively. This reactionary method may be less successful than proactive strategies such as Prebunking from the perspective of total harm done. Misinformation producers operate swiftly and unexpectedly, making it difficult for fact-checkers to keep up with the rapid dissemination of erroneous or misleading information. Debunking may need continuous exposure to fact-check to prevent erroneous beliefs from forming, implying that a single Debunking may not be enough to rectify misinformation. Debunking requires time and resources, and it is not possible to disprove every piece of misinformation that circulates at any particular moment. This constraint may cause certain misinformation to go unchecked, perhaps leading to unexpected effects. The misinformation on social media can be quickly spread and may become viral faster than Debunking pieces or articles. This leads to a situation in which misinformation spreads like a virus, while the antidote to debunked facts struggles to catch up.
Prebunking vs Debunking: Comparative Analysis
Prebunking interventions seek to educate people to recognise and reject misinformation before they are exposed to actual manipulation. Prebunking offers tactics for critical examination, lessening the individuals' susceptibility to misinformation in a variety of contexts. On the other hand, Debunking interventions involve correcting specific false claims after they have been circulated. While Debunking can address individual instances of misinformation, its impact on reducing overall reliance on misinformation may be limited by the reactive nature of the approach.
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CyberPeace Policy Recommendations for Tech/Social Media Platforms
With the rising threat of online misinformation, tech/social media platforms can adopt an integrated strategy that includes both Prebunking and Debunking initiatives to be deployed and supported on all platforms to empower users to recognise the manipulative messaging through Prebunking and be aware of the accuracy of misinformation through Debunking interventions.
- Gamified Inoculation: Tech/social media companies can encourage gamified inoculation campaigns, which is a competence-oriented approach to Prebunking misinformation. This can be effective in helping people immunise the receiver against subsequent exposures. It can empower people to build competencies to detect misinformation through gamified interventions.
- Promotion of Prebunking and Debunking Campaigns through Algorithm Mechanisms: Tech/social media platforms may promote and guarantee that algorithms prioritise the distribution of Prebunking materials to users, boosting educational content that strengthens resistance to misinformation. Platform operators should incorporate algorithms that prioritise the visibility of Debunking content in order to combat the spread of erroneous information and deliver proper corrections; this can eventually address and aid in Prebunking and Debunking methods to reach a bigger or targeted audience.
- User Empowerment to Counter Misinformation: Tech/social media platforms can design user-friendly interfaces that allow people to access Prebunking materials, quizzes, and instructional information to help them improve their critical thinking abilities. Furthermore, they can incorporate simple reporting tools for flagging misinformation, as well as links to fact-checking resources and corrections.
- Partnership with Fact-Checking/Expert Organizations: Tech/social media platforms can facilitate Prebunking and Debunking initiatives/campaigns by collaborating with fact-checking/expert organisations and promoting such initiatives at a larger scale and ultimately fighting misinformation with joint hands initiatives.
Conclusion
The threat of online misinformation is only growing with every passing day and so, deploying effective countermeasures is essential. Prebunking and Debunking are the two such interventions. To sum up: Prebunking interventions try to increase resilience to misinformation, proactively lowering susceptibility to erroneous or misleading information and addressing broader patterns of misinformation consumption, while Debunking is effective in correcting a particular piece of misinformation and having a targeted impact on belief in individual false claims. An integrated approach involving both the methods and joint initiatives by tech/social media platforms and expert organizations can ultimately help in fighting the rising tide of online misinformation and establishing a resilient online information landscape.
References
- https://mark-hurlstone.github.io/THKE.22.BJP.pdf
- https://futurefreespeech.org/wp-content/uploads/2024/01/Empowering-Audiences-Through-%E2%80%98Prebunking-Michael-Bang-Petersen-Background-Report_formatted.pdf
- https://newsreel.pte.hu/news/unprecedented_challenges_Debunking_disinformation
- https://misinforeview.hks.harvard.edu/article/global-vaccination-badnews/
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Introduction
Language is an important part of human communication and a basic aspect of human understanding. The world is a global market and this diversity of languages has led to difficulties in engaging for effective communication and collaboration. India alone has 22 official languages and countless regional languages and dialects which change every few hundred kilometres.
AI has emerged to overcome this challenge of language barriers and has stepped into bringing about a transformative shift. It is leading the charge in breaking down traditional barriers and paving the way for more inclusive and seamless global interactions. AI’s integration into language translation has revolutionised the field, addressing longstanding challenges associated with traditional human-centric approaches. The limitations posed by reliance on human translators, such as time constraints, resource limitations, and the inability to handle the data efficiently, paved the way for the furtherance of the transformative impact of AI. However, challenges such as maintaining translation accuracy, addressing cultural nuances, and ensuring data privacy require careful attention to realize AI's full potential.
AI Technologies Bridging Language Gaps
AI tools have transformed translation, transcription, and natural language processing, providing language solutions. They can instantly translate text, transcribe audio, and analyse linguistic nuances, enabling effective cross-cultural communication. Moreover, AI's adaptive capabilities have facilitated language learning, allowing individuals to grasp new languages and adapt their communication styles to diverse cultural contexts.
AI technologies are making information and services more accessible to non-native speakers and are impacting global business, allowing effective engagement. Building on this transformative potential, various AI tools are now used to bridge language gaps in real-world applications. Some examples of AI’s role in bridging the language gap are:
- Real-time translation tools that enable instant communication by providing translations between languages on the fly. This would help in effortless conversations with clients and partners worldwide.
- Tools such as ‘speech-to-text’ and ‘text-to-speech’ like Murf AI, Lovo AI, and ElevenLabs work towards converting spoken language into written text and vice versa. These technologies have led to streamlined interactions, boosted productivity, and clarity in global business dealings. Businesses can extract important information, insights, and action points from meetings, interviews, and presentations.
- AI chatbots like MyGov Corona Helpdesk, WhatsApp Chatbot by the Government of India, Railway Food Order & Delivery by Zoop India, and Gen AI-Powered 'Elena' by Indian School of Business (ISB) are some examples that act as intelligent virtual assistants that engage in real-time conversations, by answering queries, providing information, and facilitating transactions. They offer round-the-clock support, freeing human resources and enhancing customer experience across language barriers.
Challenges and Limitations of AI Translation
While AI’s integration in combatting language barriers is commendable, there are challenges and limitations in overcoming this endeavour. These challenges and limitations are:
- AI translation systems face several challenges in handling accuracy, context, nuance, and idiomatic expressions.
- These systems may encounter struggles with complex or specialised language, along with those towards regional dialects, leading to potential misinterpretations.
- Biases within the AI models can further affect the inclusivity of translations, often favouring dominant languages and cultural norms while marginalising others.
- Ethical concerns, regarding privacy and data security, particularly when sensitive information is processed have also been arising.
- Ensuring user consent and protecting data integrity are essential to addressing these concerns. As AI continues to evolve, ongoing efforts are needed to improve fairness, transparency, and the cultural sensitivity of translation systems.
AI’s Future in Language Translation
AI technologies are moving towards improving translation accuracy and contextual understanding, allowing AI models to grasp cultural nuances and idiomatic expressions better. This can significantly enhance communication across diverse languages, fostering multilingual interactions and global collaboration in business, education, and diplomacy. Improvements in AI tech are taking place ubiquitous, and models like GPT and Google Translate are now better at capturing nuances, idioms, and cultural differences, reducing errors. AI tools like the Microsoft Translator help cross-continental teams work seamlessly by enhancing their productivity and inclusivity.
AI is capable of offering real-time translation in healthcare, education, and public services. This would enable more inclusive environments and bridging communication gaps. For example in the healthcare system, AI-powered translation tools are helping the industry to provide better care by crossing linguistic barriers. Doctors can now communicate with patients who speak different languages, ensuring equitable care even with linguistic boundaries.
Conclusion
We live in a world where diverse languages pose significant challenges to global communication, and AI has emerged as a powerful tool to bridge these gaps. AI is paving the way for more inclusive and seamless interactions by revolutionising language translation, transcription, and natural language processing. Its ability to break down barriers caused by linguistic diversity ensures effective communication in fields ranging from business to healthcare. Despite challenges like accuracy and cultural sensitivity, the potential for AI to continuously improve is undeniable. As AI technologies evolve, they stand as the key to overcoming language barriers and fostering a more connected and inclusive global community.
Notwithstanding AI's potential abilities to overcome language barriers through advances in natural language processing and translation, cybersecurity and data privacy must always come first. The same technologies that make it easier to communicate globally also put private information at risk. The likelihood of data breaches, personal information misuse, and compromised communication rises in the absence of strict cybersecurity safeguards. Thus, in order to guarantee safe and reliable international Interactions as AI develops, it is crucial to strike a balance between innovation and privacy protection.
References
- https://megasisnetwork.medium.com/ai-and-language-translation-breaking-down-language-barriers-47873cfdb13b
- https://pubmed.ncbi.nlm.nih.gov/38099504/
- https://www.linkedin.com/pulse/breaking-language-barriers-ai-era-leveraging-tools-business-a-rad
- https://www.researchgate.net/publication/373842132_Breaking_Down_Barriers_With_Artificial_Intelligence_AI_Cross-Cultural_Communication_in_Foreign_Language_Education
March 3rd 2023, New Delhi: If you have received any message that contains a link asking users to download an application to avail Income Tax Refund or KYC benefits with the name of Income Tax Department or reputed Banks, Beware!
CyberPeace Foundation and Autobot Infosec Private Limited along with the academic partners under CyberPeace Center of Excellence (CCoE) recently conducted five different studies on phishing campaigns that have been circulating on the internet by using misleading tactics to convince users to install malicious applications on their devices. The first campaign impersonates the Income Tax Department, while the rest of the campaigns impersonate ICICI Bank, State Bank of India, IDFC Bank and Axis bank respectively. The phishing campaigns aim to trick users into divulging their personal and financial information.
After a detailed study, the research team found that:
- All campaigns appear to be an offer from reputed entities, however hosted on third-party domains instead of the official website of the Income Tax Department or the respective Banks, raising suspicion.
- The applications ask several access permissions of the device. Moreover some of them seek users to provide full control of the device. Allowing such access permission could result in a complete compromise of the system, including access to sensitive information such as microphone recordings, camera footage, text messages, contacts, pictures, videos, and even banking applications.
- Cybercriminals created malicious applications using icons that closely resemble those of legitimate entities with the intention of enticing users into downloading the malicious applications.
- The applications collect user’s personal and banking information. Getting into this type of trap could lead users to face significant financial losses.
- While investigating the impersonated Income Tax Department’s application, the Research team identified the application sends http traffic to a remote server which acts as a Command and Control (CnC/C2) for the application.
- Customers who desire to avail benefits or refunds from respective banks, download relevant apps, believing that the chosen app will assist them. However, they are not always aware that the app may be fraudulent.
“The Research highlights the importance of being vigilant while browsing the internet and not falling prey to such phishing attacks. It is crucial to be cautious when clicking on links or downloading attachments from unknown sources, as they may contain malware that can harm the device or compromise the data.” spokesperson, CyberPeace added.
In addition to this in an earlier report released in last month, the same research team had drawn attention to the WhatsApp messages masquerading as an offer from Tanishq Jewellers with links luring unsuspecting users with the promise of free valentine’s day presents making the rounds on the app.
CyberPeace Advisory:
- The Research team recommends that people should avoid opening such messages sent via social platforms. One must always think before clicking on such links, or downloading any attachments from unauthorised sources.
- Downloading any application from any third party sources instead of the official app store should be avoided. This will greatly reduce the risk of downloading a malicious app, as official app stores have strict guidelines for app developers and review each app before it gets published on the store.
- Even if you download the application from an authorised source, check the app’s permissions before you install it. Some malicious apps may request access to sensitive information or resources on your device. If an app is asking for too many permissions, it’s best to avoid it.
- Keep your device and the app-store app up to date. This will ensure that you have the latest security updates and bug fixes.
- Falling into such a trap could result in a complete compromise of the system, including access to sensitive information such as microphone recordings, camera footage, text messages, contacts, pictures, videos, and even banking applications and could lead users to financial loss.
- Do not share confidential details like credentials, banking information with such types of Phishing scams.
- Never share or forward fake messages containing links on any social platform without proper verification.
Introduction
In the rapidly evolving landscape of cyber threats, a novel menace has surfaced the concept of Digital Arrest. The impostors impersonating law enforcement officers deceive the victims into believing that their bank account, SIM card, Aadhaar card, or bank card has been used unlawfully. They coerce victims into paying them money. Digital Arrest involves the virtual restraint of individuals. These suspensions can vary from restricted access to the account(s), and digital platforms, to implementing measures to prevent further digital activities or being restrained on video calling or being monitored through video calling. In the era of digitisation where the technology is growing on an exponential phase, various existing loopholes are being utilised by the wrongdoers which has given rise to this sinister trend known as “digital arrest fraud”. In this scam, the defrauder manipulates the victims, who impersonate law enforcement officials and further traps the victims into a web of deception involving threats of imminent digital restraint and coerced financial transactions.
Recognizing the Danger of Digital Arrest
A recent case involving an interactive voice response (IVR) call that targeted a victim sheds light on the complexities of the "digital arrest" cybercrime. The victim was notified by the scammers—who were pretending to be law enforcement officers—that a SIM card in her name had apparently been utilised in a criminal incident in Mumbai. The call proceeded to a video conversation with an FBI agent who falsely accused her of being involved in money laundering. The victim was forced into a web of dishonesty because she now believed she was involved in a criminal case, underscoring the psychological manipulation these hackers were using.
Recent incidents of digital arrest fraud
- Recently, a complaint was registered at the Noida Cyber Crime Police Station made by a 50-year-old victim, who was deceived of over Rs 11 lakh and exposed to "digital arrest". By using the identities of an IPS officer in the CBI and the founder of an airline that was grounded, the attackers, masquerading as law enforcement officers, falsely accused the victim of being involved in a fake money-laundering case. She was told that she had another SIM card in her name that was used for fraudulent activities in Mumbai. The complaint made by the victim asserted “Victim’s call was transferred to a person (who identified himself as a Mumbai Police officer) who conducted the initial interrogation over the call and then on Skype VC, where she stayed from 9:30 AM to around 7 in the evening. The woman ended up transferring around ₹11.11 lakh. The scammers then ended contact with her, after which she realised she had been scammed.
- Another recent case of digital arrest fraud came from Faridabad. Where a 23-year-old girl got a call from a fraudster posing as a Lucknow customs officer. The caller said that a package was being shipped to Cambodia that included cards and passports associated with the victim's Aadhaar number. The victim was forced to believe that she was a part of illegal activity, which included trafficking in humans. Under the guise of police officials, the hackers made up allegations before extorting money from the victim. After that, she was told by a man acting as a CBI official that she needed to pay five per cent of the total which was Rs 15 lakh. She said the cybercriminals instructed her not to log off Skype. In the meantime, she ended up transferring Rs 2.5 lakh to a bank account shared by cybercriminals.
Measures to protect oneself from digital arrest
Sustaining a practical and observant approach towards cybersecurity is the key to lowering the peril of being targeted and experiencing digital arrest. Following are certain best practices for ensuring the same:
- Cyber Hygiene: This includes maintaining cyber hygiene by regularly updating passwords, and software and also enabling two-factor authentications to reduce the chances of unauthorized access.
- Phishing Attempts: These can be evaded by refraining from clicking on dubious links or downloading attachments from unknown sources and also authenticating the legitimacy of emails and messages before sharing any personal information.
- Secured devices: By installing reputable antivirus and anti-malware solutions and keeping operating systems and applications up to date with the latest security protocols.
- Virtual Private Networks (VPNs): VPNs can be employed to encrypt internet connections thus enhancing privacy and security. However one must be cautious of free VPN services and OTP only for trustworthy providers.
- Monitor online services: A regular review of online accounts for any unauthorized or unlawful activities and setting up alerts for any changes to account settings or login attempts may help in the early detection of cybercrime and coping with it.
- Secure communication channels: Using secure communication techniques such as encryption can be done for the protection of sensitive information. Sharing of passwords and other information must be cautiously done especially in public forums.
- Awareness: The increasing prevalence of cybercrime known as "digital arrest" underscores the need for preventive measures and increased public awareness. Educational initiatives that draw attention to prevalent cyber threats—especially those that include law enforcement impersonation—can enable people to identify and fend off scams of this kind. The collaboration of law enforcement agencies and telecommunication companies can effectively limit the access points used by fraudsters by identifying and blocking susceptible calls.
Conclusion
The rise of Digital Arrest presents a noteworthy and innovative threat to cybersecurity by taking advantage of people's weaknesses through deceitful impersonation and coercive measures. The case in Noida is a prime example of the boldness and skill of cybercriminals who use fear and false information to trick victims into thinking they are in danger of suffering harsh legal repercussions and taking large amounts of money. In order to combat this increasing cybercrime, people need to take a proactive and watchful stance when it comes to cybersecurity. Cyber hygiene techniques, such as two-factor authentication and frequent password changes, are essential for lowering the possibility of unwanted access. Important precautions include being aware of phishing efforts, protecting devices with reliable antivirus software, and using Virtual Private Networks (VPNs) to increase privacy. Cybercriminals and fraudsters often use fear as a powerful tool to manipulate people and exploit their vulnerabilities for illicit gains in the realms of cybercrime and financial fraud. To protect themselves against the sneaky threat of Digital Arrest, netizens must traverse the constantly changing cyber threat landscape with collective knowledge, educated practices, and strong cybersecurity measures.
References:
- https://www.business-standard.com/india-news/new-cyber-crime-trend-unravelled-in-up-woman-held-under-digital-arrest-123120200485_1.html
- https://www.businessinsider.in/india/news/noida-woman-scammed-11-lakh-in-digital-arrest-scam-everything-you-need-to-know/articleshow/105727970.cms
- https://m.timesofindia.com/life-style/parenting/moments/23-year-old-faridabad-girl-on-digital-arrest-for-17-days-how-to-protect-your-children-from-cyber-crime/photostory/105442556.cms
