National AVGC-XR Policy to be rolled out soon: Ministry of I&B

Mr. Neeraj Soni
Mr. Neeraj Soni
Sr. Researcher - Policy & Advocacy, CyberPeace
PUBLISHED ON
Aug 31, 2024
10

Introduction

National AVGC-XR stands for National Animation, Visual Effects, Gaming, Comics, and Extended Reality. On 21 Aug 2024 Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Speaking at the 5th Global AVGC and Immersive Media Summit 2024,  announced that the National AVGC-XR Policy will be implemented soon. National AVGC-XR policy aims to facilitate investment, foster innovation, ensure skill development, protect intellectual property and help build world-class infrastructure. Additionally, Atul Kumar Tiwari, Secretary of Ministry of Skills and Entrepreneurship, said that the Centre's decision to revamp 1,000 ITIs is pivotal in aligning workforce skills with AVGC industry needs. He called for enhanced intellectual property rights to retain talent and content in India.

Key Highlights of National AVGC-XR Policy 

  • The policy will be implemented in conjunction with the National AVGC-XR Mission to improve India's AVGC sectors through infrastructure development, skill enhancement, innovation, and regulatory support.
  • The policy aims to improve India's international competitiveness in the AVGC industry, specifically by supporting the creation of unique intellectual properties (IPs) that can gain worldwide acclaim.
  • The policy acknowledges the significance of adapting and converting content for various international viewers, which has become easier considering technological advancements.
  • The government is dedicated to providing strong policies and financial backing to the AVGC industry, ensuring that India continues to be a worldwide leader in the sector.

Tech-driven trends in the AVGC-XR Sector promoting exponential growth

  • Advancements in technology specifically when we talk about the Animation and VFX industry, emerging trends such as AR, VR, and real-time 3D technology, are driving the expansion of the metaverse, resulting in a rising need for fresh jobs and broadening uses beyond gaming into education, e-commerce, and entertainment. Moreover, the transition to cloud-oriented production processes and the increase in unique or original content on OTT platforms are improving cooperation and propelling industry growth. To drive expansion, global OTT leaders are commissioning more original content. This has increased the need for VFX, post-production, and animation services.
  • Technological advancements in India's gaming industry, like cloud gaming, increased popularity of mobile gaming, the introduction of 5G and 6G, and recognition of e-gaming at national and international forums, are breaking down obstacles and fueling swift growth, positioning India as a key player in growing e-gaming sector worldwide. Furthermore, the integration of gamification and XR in education and training is generating immersive experiences that improve learning and skill building, contributing to the expansion of the AVGC-XR industry.
  • The comics industry is being transformed by technological advancements like digital technology and self-publishing, which are increasing access and distribution through online platforms and social media. The rising popularity of graphic novels and the greater use of digital comics, particularly among young audiences with smartphones, are fueling substantial growth in the AVGC-XR industry.
  • The use of AR, VR, and MR (Mixed Reality) technologies is rapidly growing due to tech-driven trends in Extended Reality (XR), transforming industries such as healthcare, education, and retail. The rising number of startups in this sector, boosted by higher venture capital funding, is speeding up the uptake of XR services, establishing it as a primary catalyst of innovation and expansion in various industries.

Final Words:

Just like the IT revolution, the Indian AVGC-XR industry along with technological trends and advancements has great potential. With the growth in various sectors within the AVGC industry, the right policy framework in place and government support, it will be forefront of India’s global standing in the AVGC sectoral growth including various Intellectual Property (IP), creations, and outsourcing services. The proposed AVGC-XR policy with a forward-thinking approach will drive the industry growth. Thus, a comprehensive integrated and collaborative approach is essential. Furthermore with rising trends in technological space including the use of AR, VR, cloud spaces, 6G and expansion of the OTT sector, the safe and secure use in terms of cybersecurity is encouraged to ultimately protect the interest of users and establish a safe secure cyber world driven by exponential growth in various sectors including AVGC. We’re at the cusp of a new era, where we’re looking at technological advancements not as a tool but as a way of life, hence safe and secure usage remains a top priority.

References: 

  1. https://www.cii.in/PressreleasesDetail.aspx?enc=IkIXRoaDhS+jXtgjqb7UcbWSnaI7mgIS485nHsQEMbw
  2. https://www.thehindu.com/sci-tech/technology/avgc-xr-policy-to-be-implemented-in-tandem-with-national-avgc-xr-mission-ib-secretary/article68550433.ece#:~:text=Speaking%20at%20the%20Fifth%20Global,competitiveness%20by%20fostering%20infrastructure%20development%2C
  3. https://mib.gov.in/sites/default/files/Annexure%20C-AVGC-XR%20-%20Draft%20for%20National%20Policy_16th%20December%202022-AG%20EDIT.pdf
  4. https://www.drishtiias.com/daily-updates/daily-news-analysis/potential-of-india-s-avgc-xr-sector

PUBLISHED ON
Aug 31, 2024
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