Global Food Industry and Misinformation
Introduction
The global food industry is vast and complex, influencing consumer behaviour, policy, and health outcomes worldwide. However, misinformation within this sector is pervasive, with significant consequences for public health and market dynamics. Misinformation can arise from various sources, including misleading marketing campaigns, unsubstantiated health claims, and misrepresentation of food production practices through public endorsement or otherwise. Nutrition misinformation is one such example. The promotion of false or unproven products for profit can lead to mislead consumers and affect their interests. Misleading claims and inaccurate information about the nutritional value of food products and processes are common claims. The misinformation created about food on the global stage distorts public understanding of nutrition, food safety, and environmental impacts, leading to significant consequences for public health, consumer trust, and the economy.
Rise of Nutritional Misinformation and Consumer Distrust
Health and nutrition-related misinformation is one of the most prevalent types in the food sector. Businesses frequently advertise their products as "natural" or "healthy" without providing sufficient data to back up these claims, tricking customers into buying goods that might be heavy in fat, sugar, or salt. Words like "superfood" are frequently used without supporting evidence from science, giving the impression that they are healthier.
Misinformation also impacts the sustainability and ethics of food production. Claims of "sustainable" or "ethical" sourcing are frequently exaggerated or fabricated, leaving consumers unaware of the true environmental and social costs associated with certain products.
This lack of clarity is not only observed in general food trends but also within organisations meant to provide trustworthy information. There has been significant criticism, directed at the International Food Information Council (IFIC), for their alleged promotion of nutrition-based misinformation to safeguard the interests of large food corporations, resulting in potentially compromising public health. The preemptive claims that IFIC made about the nutritive claims have been questioned by the National Institutes of Health, USA in November 2022. They reported in their study that IFIC promotes food and beverage company interests and undermines the accurate dissemination of scientific evidence related to diet and health. This was in support of the objective of the study, which was to determine whether, there have been many claims that the nutritional value of certain foods or diets may be manipulated to favour business goals, leaving consumers misinformed about what constitutes a truly healthy diet.
Another source of misinformation is the growing ‘Free-From’ fad. The “free-from” label in the US is a food category of products that claim to be free from certain ingredients or chemicals. It has been steadily growing by 7% annually. These labels often tout products as healthier due to a simpler ingredient list. Although seemingly harmless, transparency in ingredient disclosure is often obscured in the 'free-from' trend. This can lead to consumer distrust in the long run, making them hesitant.
The Harmful Effects of Food Misinformation
The effects of misinformation about nutrition and food safety can directly affect public health.
Consumers unknowingly may accept false claims or avoid certain foods without scientific basis and adopt harmful dietary habits, potentially leading to malnutrition or other health problems. By the time the realisation sets in about being misled, their trust is eroded not only towards such companies but also towards the regulators. This distrust can lead to declining consumer confidence and disrupt market stability.
Some food-related misinformation downplays the environmental impact that certain food production practices have. An example of such a situation is the promotion of meat alternatives as being entirely eco-friendly without considering all environmental factors. This can mislead consumers and obscure the complex environmental effects of food production systems.
Misinformation can distort consumer purchasing habits, potentially leading to a reduced demand for certain products and unfair competition. The sufferers in this case are the small-scale producers who suffer disproportionately, while the large corporations might use this misinformation to maintain their dominance in the market. Regulatory checks, open communication, and public education campaigns are needed to combat mis/disinformation in the global food sector and enable consumers to make decisions that are sustainable, healthful and informed.
CyberPeace Recommendations
- Unfair trade practices like providing misleading information or unchecked claims on food products should be better addressed by the regulators. Companies must provide clear, transparent and accurate information about their products as mandated under the Food Safety and Standards (Advertising and Claims) Regulations, 2018. This information should include the true origins, production methods, and nutritional content on their labels.
- Promotions of initiatives and investments by public health organisations and food authorities towards educating consumers and improving food literacy should encouraged.
- Regulating social media endorsement is also crucial to prevent the spread of misinformation and unchecked claims. Without proper due diligence on product details, influencers may unknowingly mislead their audience, causing potential harm.
- The Social Media Platforms can partner with nutritionists, dietitians, and other health professionals who are content creators, as they can help in understanding and promoting accurate, science-based nutrition information and debunk any misleading claims.
- Campaigns should be encouraged to spread public awareness about the harms of food-related misleading claims or trends. Emphasis should be on evidence-based nutritional guidance. The ongoing research towards food safety, nutrition, and true information should be actively communicated to keep the public informed. Combating food misinformation requires more robust regulations, improved transparency, and heightened consumer awareness and vigilance.
References
- https://timesofindia.indiatimes.com/india/label-claims-on-packaged-food-could-be-misleading-icmr/articleshow/110053363.cms
- https://www.outlookindia.com/hub4business/empowering-change-freedom-food-alliance-takes-on-global-food-industry-misinformation
- https://insightsnow.com/misinformation-hurting-food-business/
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9618198/pdf/12992_2022_Article_884.pdf
Related Blogs
Introduction
A hacking operation has corrupted data on Madhya Pradesh's e-Nagarpalika portal, a vital online platform for paying civic taxes that serves 413 towns and cities in the state. Due to this serious security violation, the portal has been shut down. The incident occurred in December 2023. This affects citizens' access to vital online services like possessions, water, and municipal tax payments, as well as the issuing of obituaries and certain documents offered via online portal. Ransomware which is a type of malware encodes and conceals a victim's files, and data making it inaccessible and unreachable unless the attacker is paid a ransom. When ransomware initially appeared, encryption was the main method of preventing individuals' data from such threats.
The Intrusion and Database Corruption: Exposing the Breach's Scope
The extent of the assault on the e-Nagarpalika portal was revealed by the Principal Secretary of the Urban Administration and Housing Department of Madhya Pradesh, in a startling revelation. Cybercriminals carried out a highly skilled assault that led to the total destruction of the data infrastructure covering all 413 of the towns for which the website was responsible.
This significant breach represents a thorough infiltration into the core of the electronic civic taxation system, not just an arrangement. Because of the attackers' nefarious intent, the data integrity was compromised, raising questions about the safeguarding of private citizen data. The extent of the penetration reaches vital city services, causing a reassessment of the current cybersecurity safeguards in place.
In addition to raising concerns about the privacy of personal information, the hacked information system casts doubt on the availability of crucial municipal services. Among the vital services affected by this cyberattack are marriage licenses, birth and death documents, and the efficient handling of possessions, water, and municipal taxes.
The weaknesses of electronic systems, which are the foundation of contemporary civic services, are highlighted by this incident. Beyond the attack's immediate interruption, citizens now have to deal with concerns about the security of their information and the availability of essential services. This tragedy is a clear reminder of the urgent need for robust safety safeguards as authorities work hard to control the consequences and begin the process of restoration.
Offline Protections in Place
The concerned authority informed the general population that the offsite data, which has been stored up on recordings every three days, is secure despite the online attack. This preventive action emphasises how crucial offline restores are to lessening the effects of these kinds of cyberattacks. The choice to keep the e-Nagarpalika platform offline until a certain time highlights how serious the matter is and how urgently extensive reconstruction must be done to restore the online services offer
Effect on Civic Services
The e-Nagarpalika website is crucial to providing online municipal services, serving as an invaluable resource for citizens to obtain necessary paperwork and carry out diverse transactions. Civic organisations have been told to function offline while the portal remains unavailable until the infrastructure is fully operational. This interruption prompts worries about possible delays and obstacles citizens face when getting basic amenities during this time.
Examination and Quality Control
Information technology specialists are working diligently to look into the computer virus and recover the website, in coordination with the Madhya Pradesh State Electronic Development Corporation Limited, the state's cyber police, and the Indian Computer Emergency Response Team (CERT-In). Reassuringly for impacted citizens, authorities note that there is currently no proof of data leaks arising from the hack.
Conclusion
The computerised attack on the e-Nagarpalika portal in Madhya Pradesh exposes the weakness of computer networks. It has affected the essential services to public services offered via online portal. The hack, which exposed citizen data and interfered with vital services, emphasises how urgently strong safety precautions are needed. The tragedy is a clear reminder of the need to strengthen technology as authorities investigate and attempt to restore the system. One bright spot is that the offline defenses in place highlight the significance of backup plans in reducing the impact of cyberattacks. The ongoing reconstruction activities demonstrate the commitment to protecting public data and maintaining the confidentiality of essential city operations.
References
- https://government.economictimes.indiatimes.com/tag/cyber+attack
- https://www.techtarget.com/searchsecurity/definition/ransomware#:~:text=Ransomware%20is%20a%20type%20of,accessing%20their%20files%20and%20systems.
- https://www.business-standard.com/india-news/mp-s-e-nagarpalika-portal-suffers-cyber-attack-data-corrupted-officials-123122300519_1.html
- https://www.freepressjournal.in/bhopal/mp-govts-e-nagar-palika-portal-hacked-data-of-over-400-cities-leaked
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Introduction
The rise of misinformation, disinformation, and synthetic media content on the internet and social media platforms has raised serious concerns, emphasizing the need for responsible use of social media to maintain information accuracy and combat misinformation incidents. With online misinformation rampant all over the world, the World Economic Forum's 2024 Global Risk Report, notably ranks India amongst the highest in terms of risk of mis/disinformation.
The widespread online misinformation on social media platforms necessitates a joint effort between tech/social media platforms and the government to counter such incidents. The Indian government is actively seeking to collaborate with tech/social media platforms to foster a safe and trustworthy digital environment and to also ensure compliance with intermediary rules and regulations. The Ministry of Information and Broadcasting has used ‘extraordinary powers’ to block certain YouTube channels, X (Twitter) & Facebook accounts, allegedly used to spread harmful misinformation. The government has issued advisories regulating deepfake and misinformation, and social media platforms initiated efforts to implement algorithmic and technical improvements to counter misinformation and secure the information landscape.
Efforts by the Government and Social Media Platforms to Combat Misinformation
- Advisory regulating AI, deepfake and misinformation
The Ministry of Electronics and Information Technology (MeitY) issued a modified advisory on 15th March 2024, in suppression of the advisory issued on 1st March 2024. The latest advisory specifies that the platforms should inform all users about the consequences of dealing with unlawful information on platforms, including disabling access, removing non-compliant information, suspension or termination of access or usage rights of the user to their user account and imposing punishment under applicable law. The advisory necessitates identifying synthetically created content across various formats, and instructs platforms to employ labels, unique identifiers, or metadata to ensure transparency.
- Rules related to content regulation
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (Updated as on 6.4.2023) have been enacted under the IT Act, 2000. These rules assign specific obligations on intermediaries as to what kind of information is to be hosted, displayed, uploaded, published, transmitted, stored or shared. The rules also specify provisions to establish a grievance redressal mechanism by platforms and remove unlawful content within stipulated time frames.
- Counteracting misinformation during Indian elections 2024
To counter misinformation during the Indian elections the government and social media platforms made their best efforts to ensure the electoral integrity was saved from any threat of mis/disinformation. The Election Commission of India (ECI) further launched the 'Myth vs Reality Register' to combat misinformation and to ensure the integrity of the electoral process during the general elections in 2024. The ECI collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google has supported the 2024 Indian General Election by providing high-quality information to voters and helping people navigate AI-generated content. Google connected voters to helpful information through product features that show data from trusted institutions across its portfolio. YouTube showcased election information panels, featuring content from authoritative sources.
- YouTube and X (Twitter) new ‘Notes Feature’
- Notes Feature on YouTube: YouTube is testing an experimental feature that allows users to add notes to provide relevant, timely, and easy-to-understand context for videos. This initiative builds on previous products that display helpful information alongside videos, such as information panels and disclosure requirements when content is altered or synthetic. YouTube clarified that the pilot will be available on mobiles in the U.S. and in the English language, to start with. During this test phase, viewers, participants, and creators are invited to give feedback on the quality of the notes.
- Community Notes feature on X: Community Notes on X aims to enhance the understanding of potentially misleading posts by allowing users to add context to them. Contributors can leave notes on any post, and if enough people rate the note as helpful, it will be publicly displayed. The algorithm is open source and publicly available on GitHub, allowing anyone to audit, analyze, or suggest improvements. However, Community Notes do not represent X's viewpoint and cannot be edited or modified by their teams. A post with a Community Note will not be labelled, removed, or addressed by X unless it violates the X Rules, Terms of Service, or Privacy Policy. Failure to abide by these rules can result in removal from accessing Community Notes and/or other remediations. Users can report notes that do not comply with the rules by selecting the menu on a note and selecting ‘Report’ or using the provided form.
CyberPeace Policy Recommendations
Countering widespread online misinformation on social media platforms requires a multipronged approach that involves joint efforts from different stakeholders. Platforms should invest in state-of-the-art algorithms and technology to detect and flag suspected misleading information. They should also establish trustworthy fact-checking protocols and collaborate with expert fact-checking groups. Campaigns, seminars, and other educational materials must be encouraged by the government to increase public awareness and digital literacy about the mis/disinformation risks and impacts. Netizens should be empowered with the necessary skills and ability to discern fact and misleading information to successfully browse true information in the digital information age. The joint efforts by Government authorities, tech companies, and expert cyber security organisations are vital in promoting a secure and honest online information landscape and countering the spread of mis/disinformation. Platforms must encourage netizens/users to foster appropriate online conduct while using platforms and abiding by the terms & conditions and community guidelines of the platforms. Encouraging a culture of truth and integrity on the internet, honouring differing points of view, and confirming facts all help to create a more reliable and information-resilient environment.
References:
- https://www.meity.gov.in/writereaddata/files/Advisory%2015March%202024.pdf
- https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
- https://blog.youtube/news-and-events/new-ways-to-offer-viewers-more-context/
- https://help.x.com/en/using-x/community-notes
Executive Summary:
A viral online video claims visuals of a massive rally organised in Manipur for stopping the violence in Manipur. However, the CyberPeace Research Team has confirmed that the video is a deep fake, created using AI technology to manipulate the crowd into existence. There is no original footage in connection to any similar protest. The claim that promotes the same is therefore false and misleading.
Claims:
A viral post falsely claims of a massive rally held in Manipur.
Fact Check:
Upon receiving the viral posts, we conducted a Google Lens search on the keyframes of the video. We could not locate any authentic sources mentioning such event held recently or previously. The viral video exhibited signs of digital manipulation, prompting a deeper investigation.
We used AI detection tools, such as TrueMedia and Hive AI Detection tool, to analyze the video. The analysis confirmed with 99.7% confidence that the video was a deepfake. The tools identified "substantial evidence of manipulation," particularly in the crowd and colour gradience , which were found to be artificially generated.
Additionally, an extensive review of official statements and interviews with Manipur State officials revealed no mention of any such rally. No credible reports were found linking to such protests, further confirming the video’s inauthenticity.
Conclusion:
The viral video claims visuals of a massive rally held in Manipur. The research using various tools such as truemedia.org and other AI detection tools confirms that the video is manipulated using AI technology. Additionally, there is no information in any official sources. Thus, the CyberPeace Research Team confirms that the video was manipulated using AI technology, making the claim false and misleading.
- Claim: Massive rally held in Manipur against the ongoing violence viral on social media.
- Claimed on: Instagram and X(Formerly Twitter)
- Fact Check: False & Misleading
