Global Food Industry and Misinformation
Introduction
The global food industry is vast and complex, influencing consumer behaviour, policy, and health outcomes worldwide. However, misinformation within this sector is pervasive, with significant consequences for public health and market dynamics. Misinformation can arise from various sources, including misleading marketing campaigns, unsubstantiated health claims, and misrepresentation of food production practices through public endorsement or otherwise. Nutrition misinformation is one such example. The promotion of false or unproven products for profit can lead to mislead consumers and affect their interests. Misleading claims and inaccurate information about the nutritional value of food products and processes are common claims. The misinformation created about food on the global stage distorts public understanding of nutrition, food safety, and environmental impacts, leading to significant consequences for public health, consumer trust, and the economy.
Rise of Nutritional Misinformation and Consumer Distrust
Health and nutrition-related misinformation is one of the most prevalent types in the food sector. Businesses frequently advertise their products as "natural" or "healthy" without providing sufficient data to back up these claims, tricking customers into buying goods that might be heavy in fat, sugar, or salt. Words like "superfood" are frequently used without supporting evidence from science, giving the impression that they are healthier.
Misinformation also impacts the sustainability and ethics of food production. Claims of "sustainable" or "ethical" sourcing are frequently exaggerated or fabricated, leaving consumers unaware of the true environmental and social costs associated with certain products.
This lack of clarity is not only observed in general food trends but also within organisations meant to provide trustworthy information. There has been significant criticism, directed at the International Food Information Council (IFIC), for their alleged promotion of nutrition-based misinformation to safeguard the interests of large food corporations, resulting in potentially compromising public health. The preemptive claims that IFIC made about the nutritive claims have been questioned by the National Institutes of Health, USA in November 2022. They reported in their study that IFIC promotes food and beverage company interests and undermines the accurate dissemination of scientific evidence related to diet and health. This was in support of the objective of the study, which was to determine whether, there have been many claims that the nutritional value of certain foods or diets may be manipulated to favour business goals, leaving consumers misinformed about what constitutes a truly healthy diet.
Another source of misinformation is the growing ‘Free-From’ fad. The “free-from” label in the US is a food category of products that claim to be free from certain ingredients or chemicals. It has been steadily growing by 7% annually. These labels often tout products as healthier due to a simpler ingredient list. Although seemingly harmless, transparency in ingredient disclosure is often obscured in the 'free-from' trend. This can lead to consumer distrust in the long run, making them hesitant.
The Harmful Effects of Food Misinformation
The effects of misinformation about nutrition and food safety can directly affect public health.
Consumers unknowingly may accept false claims or avoid certain foods without scientific basis and adopt harmful dietary habits, potentially leading to malnutrition or other health problems. By the time the realisation sets in about being misled, their trust is eroded not only towards such companies but also towards the regulators. This distrust can lead to declining consumer confidence and disrupt market stability.
Some food-related misinformation downplays the environmental impact that certain food production practices have. An example of such a situation is the promotion of meat alternatives as being entirely eco-friendly without considering all environmental factors. This can mislead consumers and obscure the complex environmental effects of food production systems.
Misinformation can distort consumer purchasing habits, potentially leading to a reduced demand for certain products and unfair competition. The sufferers in this case are the small-scale producers who suffer disproportionately, while the large corporations might use this misinformation to maintain their dominance in the market. Regulatory checks, open communication, and public education campaigns are needed to combat mis/disinformation in the global food sector and enable consumers to make decisions that are sustainable, healthful and informed.
CyberPeace Recommendations
- Unfair trade practices like providing misleading information or unchecked claims on food products should be better addressed by the regulators. Companies must provide clear, transparent and accurate information about their products as mandated under the Food Safety and Standards (Advertising and Claims) Regulations, 2018. This information should include the true origins, production methods, and nutritional content on their labels.
- Promotions of initiatives and investments by public health organisations and food authorities towards educating consumers and improving food literacy should encouraged.
- Regulating social media endorsement is also crucial to prevent the spread of misinformation and unchecked claims. Without proper due diligence on product details, influencers may unknowingly mislead their audience, causing potential harm.
- The Social Media Platforms can partner with nutritionists, dietitians, and other health professionals who are content creators, as they can help in understanding and promoting accurate, science-based nutrition information and debunk any misleading claims.
- Campaigns should be encouraged to spread public awareness about the harms of food-related misleading claims or trends. Emphasis should be on evidence-based nutritional guidance. The ongoing research towards food safety, nutrition, and true information should be actively communicated to keep the public informed. Combating food misinformation requires more robust regulations, improved transparency, and heightened consumer awareness and vigilance.
References
- https://timesofindia.indiatimes.com/india/label-claims-on-packaged-food-could-be-misleading-icmr/articleshow/110053363.cms
- https://www.outlookindia.com/hub4business/empowering-change-freedom-food-alliance-takes-on-global-food-industry-misinformation
- https://insightsnow.com/misinformation-hurting-food-business/
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9618198/pdf/12992_2022_Article_884.pdf
Related Blogs
Introduction
With the increasing frequency and severity of cyber-attacks on critical sectors, the government of India has formulated the National Cyber Security Reference Framework (NCRF) 2023, aimed to address cybersecurity concerns in India. In today’s digital age, the security of critical sectors is paramount due to the ever-evolving landscape of cyber threats. Cybersecurity measures are crucial for protecting essential sectors such as banking, energy, healthcare, telecommunications, transportation, strategic enterprises, and government enterprises. This is an essential step towards safeguarding these critical sectors and preparing for the challenges they face in the face of cyber threats. Protecting critical sectors from cyber threats is an urgent priority that requires the development of robust cybersecurity practices and the implementation of effective measures to mitigate risks.
Overview of the National Cyber Security Policy 2013
The National Cyber Security Policy of 2013 was the first attempt to address cybersecurity concerns in India. However, it had several drawbacks that limited its effectiveness in mitigating cyber risks in the contemporary digital age. The policy’s outdated guidelines, insufficient prevention and response measures, and lack of legal implications hindered its ability to protect critical sectors adequately. Moreover, the policy should have kept up with the rapidly evolving cyber threat landscape and emerging technologies, leaving organisations vulnerable to new cyber-attacks. The 2013 policy failed to address the evolving nature of cyber threats, leaving organisations needing updated guidelines to combat new and sophisticated attacks.
As a result, an updated and more comprehensive policy, the National Cyber Security Reference Framework 2023, was necessary to address emerging challenges and provide strategic guidance for protecting critical sectors against cyber threats.
Highlights of NCRF 2023
- Strategic Guidance: NCRF 2023 has been developed to provide organisations with strategic guidance to address their cybersecurity concerns in a structured manner.
- Common but Differentiated Responsibility (CBDR): The policy is based on a CBDR approach, recognising that different organisations have varying levels of cybersecurity needs and responsibilities.
- Update of National Cyber Security Policy 2013: NCRF supersedes the National Cyber Security Policy 2013, which was due for an update to align with the evolving cyber threat landscape and emerging challenges.
- Different from CERT-In Directives: NCRF is distinct from the directives issued by the Indian Computer Emergency Response Team (CERT-In) published in April 2023. It provides a comprehensive framework rather than specific directives for reporting cyber incidents.
- Combination of robust strategies: National Cyber Security Reference Framework 2023 will provide strategic guidance, a revised structure, and a proactive approach to cybersecurity, enabling organisations to tackle the growing cyberattacks in India better and safeguard critical sectors.
Rising incidents of malware attacks on critical sectors
In recent years, there has been a significant increase in malware attacks targeting critical sectors. These sectors, including banking, energy, healthcare, telecommunications, transportation, strategic enterprises, and government enterprises, play a crucial role in the functioning of economies and the well-being of societies. The escalating incidents of malware attacks on these sectors have raised concerns about the security and resilience of critical infrastructure.
- Banking: The banking sector handles sensitive financial data and is a prime target for cybercriminals due to the potential for financial fraud and theft.
- Energy: The energy sector, including power grids and oil companies, is critical for the functioning of economies, and disruptions can have severe consequences for national security and public safety.
- Healthcare: The healthcare sector holds valuable patient data, and cyber-attacks can compromise patient privacy and disrupt healthcare services. Malware attacks on healthcare organisations can result in the theft of patient records, ransomware incidents that cripple healthcare operations, and compromise medical devices.
- Telecommunications: Telecommunications infrastructure is vital for reliable communication, and attacks targeting this sector can lead to communication disruptions and compromise the privacy of transmitted data. The interconnectedness of telecommunications networks globally presents opportunities for cybercriminals to launch large-scale attacks, such as Distributed Denial-of-Service (DDoS) attacks.
- Transportation: Malware attacks on transportation systems can lead to service disruptions, compromise control systems, and pose safety risks.
- Strategic Enterprises: Strategic enterprises, including defence, aerospace, intelligence agencies, and other sectors vital to national security, face sophisticated malware attacks with potentially severe consequences. Cyber adversaries target these enterprises to gain unauthorised access to classified information, compromise critical infrastructure, or sabotage national security operations.
- Government Enterprises: Government organisations hold a vast amount of sensitive data and provide essential services to citizens, making them targets for data breaches and attacks that can disrupt critical services.
Conclusion
The sectors of banking, energy, healthcare, telecommunications, transportation, strategic enterprises, and government enterprises face unique vulnerabilities and challenges in the face of cyber-attacks. By recognising the significance of safeguarding these sectors, we can emphasise the need for proactive cybersecurity measures and collaborative efforts between public and private entities. Strengthening regulatory frameworks, sharing threat intelligence, and adopting best practices are essential to ensure our critical infrastructure’s resilience and security. Through these concerted efforts, we can create a safer digital environment for these sectors, protecting vital services and preserving the integrity of our economy and society. The rising incidents of malware attacks on critical sectors emphasise the urgent need for updated cybersecurity policy, enhanced cybersecurity measures, a collaboration between public and private entities, and the development of proactive defence strategies. National Cyber Security Reference Framework 2023 will help in addressing the evolving cyber threat landscape, protect critical sectors, fill the gaps in sector-specific best practices, promote collaboration, establish a regulatory framework, and address the challenges posed by emerging technologies. By providing strategic guidance, this framework will enhance organisations’ cybersecurity posture and ensure the protection of critical infrastructure in an increasingly digitised world.
Introduction
The Ministry of Electronics and Information Technology ( MeitY) through its Information Security Education & Awareness ( ISEA ) came up with an advisory regarding the growing cases of e-challan fraud. Cybercriminals are exploiting the beliefs of individuals by attracting them into clicking malicious links under the impression of paying traffic fines. Cybercriminals employ sending phishing messages and impersonating official e-challan notifications as a primary method. These messages are crafted in such a way that portrays a sense of urgency, provoking individuals to click on a link for spontaneous payment. For building trust, the messages are deviously created by scammers depicting official communication, which in actuality are fake messages targeting individuals for committing online financial fraud.
Unveiling the E-Challan Scam
Scammers send a text message to your phones that closely resembles e-challan alerts. The text appears from the traffic police, informing the netizens of a traffic violation that requires a fine payment. These messages contain a link and a text message urging the recipient to settle the fine by clicking on the links to make the payment. Scammers have started trapping innocent individuals through such fake messages. These scammers are creating and sending fake messages that look like traffic challan alert messages. However, it is a completely deceptive and fake message. Such messages contain malicious links to fake website, leading users to visit the fake website and enter their bank account details, or make the payment which ultimately leads to financial loss to victims. Cyber scammers have meticulously copied the format used by the traffic authorities however a close examination can help us spot the trap. The modus operandi of such type of scam is to get the targeted individuals to click on a malicious link for payment of traffic e-challan. Once you click on such malicious payment link to pay for the e-challan the individuals unknowingly will end up paying the cyber criminals instead of the police in a bid to discharge the traffic e-challan.
How to spot a fake E-Challan?
- Verify the Vehicle Number: Make sure that the vehicle number mentioned in the message matches your vehicle’s number. Cross-check this information with your vehicle’s number plate or the smart card ( blue book) issued by the Regional Transport Office ( RTO).
- Verify the E-challan Number: Verify the validity of the e-challan number by logging into the official traffic police website or app. Legitimate e-challans will have a corresponding record that can be cross-checked for authenticity. The challan number can be verified by logging in to the official e-challan website. It is always advisable to Visit the official government website to check if you have actually been fined.
- Inspect the Message Content: Give attention to the language inculcated in the message. Hackers' messages may contain grammatical errors or unusual phrases. For example, cybercriminals might encourage victims to visit the RTO office in person. Trying to build up confidence among the victims. Also, it is important that you do not make such payments in haste. Vehicle owners must check such messages carefully before clicking on any link.
Best Practices to Stay Safe
- Be aware of unbidden messages: Be cautious when you receive unsolicited e- challan notifications. Abstain yourself by clicking on links or downloading attachments from unknown sources.
- Always stick to legitimate or official websites: The scammers use links which look similar to the official link, and a casual glance can miss the difference. Hence it is strictly advisable to visit the official websites only. Also do note that government websites will always have the domain '.gov.in'. The official website of Traffic Challan is https://echallan.parivahan.gov.in/
- Get it cross-checked through official channels: Always cross-check the authenticity of an e-challan by directly accessing official channels, such as the official traffic police website or application.
- Connect with the RTO directly: If in doubt, independently connect with the Regional Transport Office ( RTO) using official contact details to verify the authenticity of the e-challan. It is best not to solely rely on information received from suspicious messages.
- Software update: Make sure that your device’s security software is up to date to protect against malware and phishing scams.
Conclusion:
Cybercriminals are exploiting the fear of traffic fines to trick individuals into clicking on malicious links and revealing their personal and financial information. These scams can lead to significant financial losses for the victims. To stay safe, it is important to be cautious of unsolicited messages, verify the authenticity of e-challans through official channels, and avoid clicking on links or downloading attachments from unknown sources. Awareness is the first line of defence in the evolving landscape of online threats.
References:
- https://economictimes.indiatimes.com/news/new-updates/ahmedabad-residents-duped-out-of-lakhs-in-e-challan-scam-cops-arrest-jharkhand-man/articleshow/103528317.cms
- https://economictimes.indiatimes.com/wealth/save/new-traffic-e-challan-fraud-heres-how-to-identify-scam-messages-and-avoid-getting-duped/articleshow/104960817.cms
- https://www.ndtv.com/india-news/explained-the-new-e-challan-scam-how-we-can-escape-it-4342129
Introduction
Rajeev Chandrasekhar, the Union minister of state for information technology (IT), said that the Global Partnership on Artificial Intelligence (GPAI) Summit, which brings together 29 member governments, including the European Union, announced on 13th December 2023 that the New Delhi Declaration had been adopted. The proclamation committed to developing AI applications for medical treatment and agribusiness jointly and taking the needs of the Global South into account when developing AI.
In addition, signing countries committed to leveraging the GPAI infrastructure to establish a worldwide structure for AI safety and trust, as well as to make AI advantages and approaches accessible to all. In order to complete the recommended structure in six months, India also submitted a proposal to host the GPAI Global Governance Summit.
“The New Delhi Declaration, which aims to place GPAI at the forefront of defining the future of AI in terms of both development and building cooperative AI across the partner states, has been unanimously endorsed by 29 GPAI member countries. Nations have come to an agreement to develop AI applications in healthcare, agriculture, and numerous other fields that affect all of our nations and citizens,” Chandrasekhar stated.
The statement highlights GPAI's critical role in tackling modern AI difficulties, such as generative AI, through submitted AI projects meant to maximize benefits and minimize related risks while solving community problems and worldwide difficulties.
GPAI
Global Partnership on Artificial Intelligence (GPAI) is an organisation of 29 countries from the Americas (North and South), Europe and Asia. It has important players such as the US, France, Japan and India, but it excludes China. The previous meeting took place in Japan. In 2024, India will preside over GPAI.
In order to promote and steer the responsible implementation of artificial intelligence based on human rights, multiculturalism, gender equality, innovation, economic growth, the surroundings, and social impact, this forum was established in 2020. Its goal is to bring together elected officials and experts in order to make tangible contributions to the 2030 Agenda and the UN Sustainable Development Goals (SDGs).
Given the quick and significant advancements in artificial intelligence over the previous year, the meeting in New Delhi attracted particular attention. They have sparked worries about its misuse as well as enthusiasm about its possible advantages.
The Summit
The G20 summit, which India hosted in September 2023, provided an atmosphere for the discussions at the GPAI summit. There, participants of this esteemed worldwide economic conference came to an agreement on how to safely use AI for "Good and for All."
In order to safeguard people's freedoms and security, member governments pledged to address AI-related issues "in a responsible, inclusive, and human-centric manner."
The key tactic devised is to distribute AI's advantages fairly while reducing its hazards. Promoting international collaboration and discourse on global management for AI is the first step toward accomplishing this goal.
A major milestone in that approach was the GPAI summit.
The conversation on AI was started by India's Prime Minister Narendra Modi, who is undoubtedly one of the most tech-aware and tech-conscious international authorities.
He noted that every system needs to be revolutionary, honest, and trustworthy in order to be sustained.
"There is no doubt that AI is transformative, but it is up to us to make it more and more transparent." He continued by saying that when associated social, ethical, and financial concerns are appropriately addressed, trust will increase.
After extensive discussions, the summit attendees decided on a strategy to establish global collaboration on a number of AI-related issues. The proclamation pledged to place GPAI at the leading edge of defining AI in terms of creativity and cooperation while expanding possibilities for AI in healthcare, agriculture, and other areas of interest, according to Union Minister Rajeev Chandrasekhar.
There was an open discussion of a number of issues, including disinformation, joblessness and bias, protection of sensitive information, and violations of human rights. The participants reaffirmed their dedication to fostering dependable, safe, and secure AI within their respective domains.
Concerns raised by AI
- The issue of legislation comes first. There are now three methods in use. In order to best promote inventiveness, the UK government takes a "less is more" approach to regulation. Conversely, the European Union (EU) is taking a strong stance, planning to propose a new Artificial Intelligence Act that might categorize AI 'in accordance with use-case situations based essentially on the degree of interference and vulnerability'.
- Second, analysts say that India has the potential to lead the world in discussions about AI. For example, India has an advantage when it comes to AI discussions because of its personnel, educational system, technological stack, and populace, according to Markham Erickson of Google's Centers for Excellence. However, he voiced the hope that Indian regulations will be “interoperable” with those of other countries in order to maximize the benefits for small and medium-sized enterprises in the nation.
- Third, there is a general fear about how AI will affect jobs, just as there was in the early years of the Internet's development. Most people appear to agree that while many jobs won't be impacted, certain jobs might be lost as artificial intelligence develops and gets smarter. According to Erickson, the solution to the new circumstances is to create "a more AI-skilled workforce."
- Finally, a major concern relates to deepfakes defined as 'digital media, video, audio and images, edited and manipulated, using Artificial Intelligence (AI).'
Need for AI Strategy in Commercial Businesses
Firstly, astute or mobile corporate executives such as Shailendra Singh, managing director of Peak XV Partners, feel that all organisations must now have 'an AI strategy'.
Second, it is now impossible to isolate the influence of digital technology and artificial intelligence from the study of international relations (IR), foreign policy, and diplomacy. Academics have been contemplating and penning works of "the geopolitics of AI."
Combat Strategies
"We will talk about how to combine OECD capabilities to maximize our capacity to develop the finest approaches to the application and management of AI for the benefit of our people. The French Minister of Digital Transition and Telecommunications", Jean-Noël Barrot, informed reporters.
Vice-Minister of International Affairs for Japan's Ministry of Internal Affairs and Communications Hiroshi Yoshida stated, "We particularly think GPAI should be more inclusive so that we encourage more developing countries to join." Mr Chandrasekhar stated, "Inclusion of lower and middle-income countries is absolutely core to the GPAI mission," and added that Senegal has become a member of the steering group.
India's role in integrating agribusiness into the AI agenda was covered in a paragraph. The proclamation states, "We embrace the use of AI innovation in supporting sustainable agriculture as a new thematic priority for GPAI."
Conclusion
The New Delhi Declaration, which was adopted at the GPAI Summit, highlights the cooperative determination of 29 member nations to use AI for the benefit of all people. GPAI, which will be led by India in 2024, intends to influence AI research with an emphasis on healthcare, agriculture, and resolving ethical issues. Prime Minister Narendra Modi stressed the need to use AI responsibly and build clarity and confidence. Legislative concerns, India's potential for leadership, employment effects, and the difficulty of deepfakes were noted. The conference emphasized the importance of having an AI strategy in enterprises and covered battle tactics, with a focus on GPAI's objective, which includes tolerance for developing nations. Taken as a whole, the summit presents GPAI as an essential tool for navigating the rapidly changing AI field.
References
- https://www.thehindu.com/news/national/ai-summit-adopts-new-delhi-declaration-on-inclusiveness-collaboration/article67635398.ece
- https://www.livemint.com/news/india/gpai-meet-adopts-new-delhi-ai-declaration-11702487342900.html
- https://startup.outlookindia.com/sector/policy/global-partnership-on-ai-member-nations-unanimously-adopt-new-delhi-declaration-news-10065
- https://gpai.ai/
