Ghibli Trend: Another Ethical Conundrum Caused by AI?
The Ghibli trend has been in the news for the past couple of weeks for multiple reasons, be it good or bad. The nostalgia that everyone has for the art form has made people turn a blind eye to what the trend means to the artists who painstakingly create the art. The open-source platforms may be trained on artistic material without the artist's ‘explicit permission’ making it so that the rights of the artists are downgraded. The artistic community has reached a level where they are questioning their ability to create, which can be recreated by this software in a couple of seconds and without any thought as to what it is doing. OpenAI’s update on ChatGPT makes it simple for users to create illustrations that are like the style created by Hayao Miyazaki and made into anything from personal pictures to movie scenes and making them into Ghibli-style art. The updates in AI to generate art, including Ghibli-style, may raise critical questions about artistic integrity, intellectual property, and data privacy risks.
AI and the Democratization of Creativity
AI-powered tools have lowered barriers and enable more people to engage with artistic expression. AI allows people to create appealing content in the form of art regardless of their artistic capabilities. The update of ChatGPT has made it so that art has been democratized, and the abilities of the user don't matter. It makes art accessible, efficient and a creative experiment to many.
Unfortunately, these developments also pose challenges for the original artistry and the labour of human creators. The concern doesn't just stop at AI replacing artists, but also about the potential misuse it can lead to. This includes unauthorized replication of distinct styles or deepfake applications. When it is used ethically, AI can enhance artistic processes. It can assist with repetitive tasks, improving efficiency, and enabling creative experimentation.
However, its ability to mimic existing styles raises concerns. The potential that AI-generated content has could lead to a devaluation of human artists' work, potential copyright issues, and even data privacy risks. Unauthorized training of AI models that create art can be exploited for misinformation and deepfakes, making human oversight essential. Few artists believe that AI artworks are disrupting the accepted norms of the art world. Additionally, AI can misinterpret prompts, producing distorted or unethical imagery that contradicts artistic intent and cultural values, highlighting the critical need for human oversight.
The Ethical and Legal Dilemmas
The main dilemma that surrounds trends such as the Ghibli trend is whether it compromises human efforts by blurring the line between inspiration and infringement of artistic freedom. Further, an issue that is not considered by most users is whether the personal content (personal pictures in this case) uploaded on AI models is posing a risk to their privacy. This leads to the issue where the potential misuse of AI-generated content can be used to spread misinformation through misleading or inappropriate visuals.
The negative effects can only be balanced if a policy framework is created that can ensure the fair use of AI in Art. Further, this should ensure that the training of AI models is done in a manner that is fair to the artists who are the original creators of a style. Human oversight is needed to moderate the AI-generated content. This oversight can be created by creating ethical AI usage guidelines for platforms that host AI-generated art.
Conclusion: What Can Potentially Be Done?
AI is not a replacement for human effort, it is to ease human effort. We need to promote a balanced AI approach that protects the integrity of artists and, at the same time, continues to foster innovation. And finally, strengthening copyright laws to address AI-generated content. Labelling AI content and ensuring that this content is disclosed as AI-generated is the first step. Furthermore, there should be fair compensation made to the human artists based on whose work the AI model is trained. There is an increasing need to create global AI ethics guidelines to ensure that there is transparency, ethical use and human oversight in AI-driven art. The need of the hour is that industries should work collaboratively with regulators to ensure that there is responsible use of AI.
References
- https://medium.com/@haileyq/my-experience-with-studio-ghibli-style-ai-art-ethical-debates-in-the-gpt-4o-era-b84e5a24cb60
- https://www.bbc.com/future/article/20241018-ai-art-the-end-of-creativity-or-a-new-movement
Related Blogs
.webp)
Introduction
According to Statista, the global artificial intelligence software market is forecast to grow by around 126 billion US dollars by 2025. This will include a 270% increase in enterprise adoption over the past four years. The top three verticals in the Al market are BFSI (Banking, Financial Services, and Insurance), Healthcare & Life Sciences, and Retail & e-commerce. These sectors benefit from vast data generation and the critical need for advanced analytics. Al is used for fraud detection, customer service, and risk management in BFSI; diagnostics and personalised treatment plans in healthcare; and retail marketing and inventory management.
The Chairperson of the Competition Commission of India’s Chief, Smt. Ravneet Kaur raised a concern that Artificial Intelligence has the potential to aid cartelisation by automating collusive behaviour through predictive algorithms. She explained that the mere use of algorithms cannot be anti-competitive but in case the algorithms are manipulated, then that is a valid concern about competition in markets.
This blog focuses on how policymakers can balance fostering innovation and ensuring fair competition in an AI-driven economy.
What is the Risk Created by AI-driven Collusion?
AI uses predictive algorithms, and therefore, they could lead to aiding cartelisation by automating collusive behaviour. AI-driven collusion could be through:
- The use of predictive analytics to coordinate pricing strategies among competitors.
- The lack of human oversight in algorithm-induced decision-making leads to tacit collusion (competitors coordinate their actions without explicitly communicating or agreeing to do so).
AI has been raising antitrust concerns and the most recent example is the partnership between Microsoft and OpenAI, which has raised concerns among other national competition authorities regarding potential competition law issues. While it is expected that the partnership will potentially accelerate innovation, it also raises concerns about potential anticompetitive effects such as market foreclosure or the creation of barriers to entry for competitors and, therefore, has been under consideration in the German and UK courts. The problem here is in detecting and proving whether collusion is taking place.
The Role of Policy and Regulation
The uncertainties induced by AI regarding its effects on competition create the need for algorithmic transparency and accountability in mitigating the risks of AI-driven collusion. It leads to the need to build and create regulatory frameworks that mandate the disclosure of algorithmic methodologies and establish a set of clear guidelines for the development of AI and its deployment. These frameworks or guidelines should encourage an environment of collaboration between competition watchdogs and AI experts.
The global best practices and emerging trends in AI regulation already include respect for human rights, sustainability, transparency and strong risk management. The EU AI Act could serve as a model for other jurisdictions, as it outlines measures to ensure accountability and mitigate risks. The key goal is to tailor AI regulations to address perceived risks while incorporating core values such as privacy, non-discrimination, transparency, and security.
Promoting Innovation Without Stifling Competition
Policymakers need to ensure that they balance regulatory measures with innovation scope and that the two priorities do not hinder each other.
- Create adaptive and forward-thinking regulatory approaches to keep pace with technological advancements that take place at the pace of development and allow for quick adjustments in response to new AI capabilities and market behaviours.n
- Competition watchdogs need to recruit domain experts to assess competition amid rapid changes in the technology landscape. Create a multi-stakeholder approach that involves regulators, industry leaders, technologists and academia who can create inclusive and ethical AI policies.
- Businesses can be provided incentives such as recognition through certifications, grants or benefits in acknowledgement of adopting ethical AI practices.
- Launch studies such as the CCI’s market study to study the impact of AI on competition. This can lead to the creation of a driving force for sustainable growth with technological advancements.
Conclusion: AI and the Future of Competition
We must promote a multi-stakeholder approach that enhances regulatory oversight, and incentivising ethical AI practices. This is needed to strike a delicate balance that safeguards competition and drives sustainable growth. As AI continues to redefine industries, embracing collaborative, inclusive, and forward-thinking policies will be critical to building an equitable and innovative digital future.
The lawmakers and policymakers engaged in the drafting of the frameworks need to ensure that they are adaptive to change and foster innovation. It is necessary to note that fair competition and innovation are not mutually exclusive goals, they are complementary to each other. Therefore, a regulatory framework that promotes transparency, accountability, and fairness in AI deployment must be established.
References
- https://www.thehindu.com/sci-tech/technology/ai-has-potential-to-aid-cartelisation-fair-competition-integral-for-sustainable-growth-cci-chief/article69041922.ece
- https://www.marketsandmarkets.com/Market-Reports/artificial-intelligence-market-74851580.html
- https://www.ey.com/en_in/insights/ai/how-to-navigate-global-trends-in-artificial-intelligence-regulation#:~:text=Six%20regulatory%20trends%20in%20Artificial%20Intelligence&text=These%20include%20respect%20for%20human,based%20approach%20to%20AI%20regulation.
- https://www.business-standard.com/industry/news/ai-has-potential-to-aid-fair-competition-for-sustainable-growth-cci-chief-124122900221_1.html

The rapid innovation of technology and its resultant proliferation in India has integrated businesses that market technology-based products with commerce. Consumer habits have now shifted from traditional to technology-based products, with many consumers opting for smart devices, online transactions and online services. This migration has increased potential data breaches, product defects, misleading advertisements and unfair trade practices.
The need to regulate technology-based commercial industry is seen in the backdrop of various threats that technologies pose, particularly to data. Most devices track consumer behaviour without the authorisation of the consumer. Additionally, products are often defunct or complex to use and the configuration process may prove to be lengthy with a vague warranty.
It is noted that consumers also face difficulties in the technology service sector, even while attempting to purchase a product. These include vendor lock-ins (whereby a consumer finds it difficult to migrate from one vendor to another), dark patterns (deceptive strategies and design practices that mislead users and violate consumer rights), ethical concerns etc.
Against this backdrop, consumer laws are now playing catch up to adequately cater to new consumer rights that come with technology. Consumer laws now have to evolve to become complimentary with other laws and legislation that govern and safeguard individual rights. This includes emphasising compliance with data privacy regulations, creating rules for ancillary activities such as advertising standards and setting guidelines for both product and product seller/manufacturer.
The Legal Framework in India
Currently, Consumer Laws in India while not tech-targeted, are somewhat adequate; The Consumer Protection Act 2019 (“Act”) protects the rights of consumers in India. It places liability on manufacturers, sellers and service providers for any harm caused to a consumer by faulty/defective products. As a result, manufacturers and sellers of ‘Internet & technology-based products’ are brought under the ambit of this Act. The Consumer Protection Act 2019 may also be viewed in light of the Digital Personal Data Protection Act 2023, which mandates the security of the digital personal data of an individual. Envisioned provisions such as those pertaining to mandatory consent, purpose limitation, data minimization, mandatory security measures by organisations, data localisation, accountability and compliance by the DPDP Act can be applied to information generated by and for consumers.
Multiple regulatory authorities and departments have also tasked themselves to issue guidelines that imbibe the principle of caveat venditor. To this effect, the Networks & Technologies (NT) wing of the Department of Telecommunications (DoT) on 2 March 2023, issued the Advisory Guidelines to M2M/IoT stakeholders for securing consumer IoT (“Guidelines”) aiming for M2M/IoT (i.e. Machine to Machine/Internet of things) compliance with the safety and security standards and guidelines in order to protect the users and the networks that connect these devices. The comprehensive Guidelines suggest the removal of universal default passwords and usernames such as “admin” that come preprogrammed with new devices and mandate the password reset process to be done after user authentication. Web services associated with the product are required to use Multi-Factor Authentication and duty is cast on them to not expose any unnecessary user information prior to authentication. Further, M2M/IoT stakeholders are required to provide a public point of contact for reporting vulnerability and security issues. Such stakeholders must also ensure that the software components are updateable in a secure and timely manner. An end-of-life policy is to be published for end-point devices which states the assured duration for which a device will receive software updates.
The involvement of regulatory authorities depends on the nature of technology products; a single product or technical consumer threat may see multiple guidelines. The Advertising Standards Council of India (ASCI) notes that cryptocurrency and related products were considered as the most violative category to commit fraud. In an attempt to protect consumer safety, it introduced guidelines to regulate advertising and promotion of virtual digital assets (VDA) exchange and trading platforms and associated services as a necessary interim measure in February 2022. It mandates that all VDA ads must carry the stipulated disclaimer “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” must be made in a prominent and unmissable manner.
Further, authorities such as Securities and Exchange Board of India (SEBI) and the Reserve Bank of India (RBI) also issue cautionary notes to consumers and investors against crypto trading and ancillary activities. Even bodies like Bureau of Indian Standards (BIS) act as a complimenting authority, since product quality, including electronic products, is emphasised by mandating compliance to prescribed standards.
It is worth noting that ASCI has proactively responded to new-age technology-induced threats to consumers by attempting to tackle “dark patterns” through its existing Code on Misleading Ads (“Code”), since it is applicable across media to include online advertising on websites and social media handles. It was noted by ASCI that 29% of advertisements were disguised ads by influencers, which is a form of dark pattern. Although the existing Code addressed some issues, a need was felt to encompass other dark patterns.
Perhaps in response, the Central Consumer Protection Authority in November 2023 released guidelines addressing “dark patterns” under the Consumer Protection Act 2019 (“Guidelines”). The Guidelines define dark patterns as deceptive strategies and design practices that mislead users and violate consumer rights. These may include creating false urgency, scarcity or popularity of a product, basket sneaking (whereby additional services are added automatically on purchase of a product or service), confirm shaming (it refers to statements such as “I will stay unsecured” when opting out of travel insurance on booking of transportation tickets), etc. The Guidelines also cater to several data privacy considerations; for example, they stipulate a bar on encouraging consumers from divulging more personal information while making purchases due to difficult language and complex settings of their privacy policies, thereby ensuring compliance of technology product sellers and e-commerce platforms/vendors with data privacy laws in India. It is to be noted that the Guidelines are applicable on all platforms that systematically offer goods and services in India, advertisers and sellers.
Conclusion
Consumer laws for technology-based products in India play a pivotal role in safeguarding the rights and interests of individuals in an era marked by rapid technological advancements. These legislative frameworks, spanning facets such as data protection, electronic transactions, and product liability, assume a pivotal role in establishing a regulatory equilibrium that addresses the nuanced challenges of the digital age. The dynamic evolution of the digital landscape necessitates an adaptive legal infrastructure that ensures ongoing consumer safeguarding amidst technological innovations. As the digital landscape evolves, it is imperative for regulatory frameworks to adapt, ensuring that consumers are protected from potential risks associated with emerging technologies. Striking a balance between innovation and consumer safety requires ongoing collaboration between policymakers, businesses, and consumers. By staying attuned to the evolving needs of the digital age, Indian consumer laws can provide a robust foundation for security and equitable relationships between consumers and technology-based products.
References:
- https://dot.gov.in/circulars/advisory-guidelines-m2miot-stakeholders-securing-consumer-iot
- https://www.mondaq.com/india/advertising-marketing--branding/1169236/asci-releases-guidelines-to-govern-ads-for-cryptocurrency
- https://www.ascionline.in/the-asci-code/#:~:text=Chapter%20I%20(4)%20of%20the,nor%20deceived%20by%20means%20of
- https://www.ascionline.in/wp-content/uploads/2022/11/dark-patterns.pdf

Introduction
Imagine a scenario where a call is received by a senior citizen. The phone rings, he picks up. On the other side of the line is a polite and seemingly genuine bank official who informs him that his bank account has somehow been jeopardised and that he should quickly move his money to a safer escrow account right away. Or another situation where a police officer ends up threatening a senior citizen over a video call and places him under a digital arrest, pressuring him to pay up money in order to be set free.
This is not the storyline of a heist movie. This is the frightening new digital reality of millions of elderly people living all over the world.
Cybercrime against senior citizens has surged dramatically over the last few years. The year 2023 witnessed people (aged 60 and above), who submitted more than 101,000 complaints to the Federal Bureau of Investigation’s (FBI) Internet Crime Complaint Centre (IC3) in the United States. The total losses reached approximately 3.4 billion dollars, which reflected an increase of 11% in comparison to the previous year. Tech-support scams, investment frauds, government impersonation schemes, etc., have been some of the most recent and significant risks to the financial security of senior citizens.
This sharp increase in cyber fraud that has been targeting the seniors has shocked everyone, from the authorities to families. From phishing emails to fake customer care numbers to various digital payment scams, cyber criminals have deliberately been exploiting the senior population. They have repeatedly displayed the ability to wipe out a senior’s entire lifetime of savings in just a matter of minutes. The rise in cyber scams has been so alarming that even the Supreme Court of India expressed a deep concern over an estimated 3,000 crore rupees that was lost due to digital arrest scams.
Behind these statistics, there have been several individual cases that have revealed the true reality and the personal impact of such scams. The scale of this threat was clearly illustrated when, reportedly, an 86-year-old woman from Mumbai lost 20 crore rupees in a well-planned digital arrest scam in a timeline of 3-4 months between December 2024 and March 2025. In other real-life instances, in December 2025, multiple senior citizens from Hyderabad and Delhi were manipulated into transferring tens of lakhs under the false implication of undergoing a legal action.
This blog aims to focus specifically on the ways and means of:
- How cybercriminals operate against senior citizens,
- The most typical online scams that target seniors and
- How to quickly identify them.
Revealing the Insides of the Scammer’s Playbook: How They Operate, Trick and Steal
- Picking out the prey: Fraudsters use classified information from various leaked online databases, social media profiles, online images, phone directories and in some instances, even obituaries, to build comprehensive lists of potential and vulnerable senior citizen targets. It may be shocking to know that these scammers could already be aware of your age, bank, city and the details of your family members.
- Masquerading and trust theatrics: Scammers pose as authoritative figures such as bank officers, RBI (Reserve Bank of India) or tax officials, telecom staff, Microsoft or Apple tech support, CBI (Central Bureau of Investigation), ED (Enforcement Directorate) and even judges. They further support this spectacle by creating professional emails, logos, illegal websites and forged notices. Caller IDs can be spoofed and can even appear in the name of a trusted bank or a government helpline. In digital arrest scams, scammers may build a fake courtroom or police station to showcase their authority and authenticity over video calls.
- Tugging at emotions and pulling the strings of fear: Cyber fraudsters rarely rely on logic as the basis. Instead, they attack emotions. They may make statements such as: ‘your account is being used for money laundering, you may be arrested today’, thus creating feelings of fear and panic in the mind of the targeted individual. ‘You’ve won a lottery!’, another example that appeals to the emotions of greed and excitement, or ‘Grandma, I’ve been in an accident; please send money and don’t tell anyone’, a classic example that preys on the emotions of love, urgency and concern.
There are more such illustrations: ‘Once in a lifetime investment opportunity’, ‘verify your details in the next 10 minutes or else your account will be frozen, ‘your computer has been hacked; only our technical team can fix it’, and the list goes on.
- The final grab: Cash, Credentials and Control: After all that pretending and emotional manipulation, cyber criminals make their last and final move that essentially closes the deal. They may ask for OTPs (one-time passwords), internet banking credentials, or remote access via screen sharing mode. In other cases, they may pressurise their victims into making direct UPI (Unified Payments Interface) transfers, RTGS (Real-time Gross Settlement) / NEFT (National Electronic Funds Transfer) transfers and payment in the form of gift cards, vouchers or cryptocurrency. This marks the extraction phase. This is the moment where access and control is attained by the fraudster. After this, financial accounts, sensitive information, data, etc., can all be quickly drained, beyond any chance of recovery.
Unveiling the Cyber Scam Spectrum
Below are some of the most commonly deployed online scams that are targeted towards the senior citizens of the present day.
- Imposters in Power: Impersonation scams, on a global level, have proved to be one of the fastest-growing and costliest frauds that occur against seniors. The scammers feign and impersonate officials from banks, income tax departments or even big companies such as Amazon. They would generally warn you about a failed KYC (Know Your Customer) update, your account being blocked or a legal violation. The victim is basically caught off-guard and is forced to share crucial details such as login credentials and OTPs.
- The Digital Arrest Scam: From Call to Con: Lately, digital arrest has become one of the most terrifying scams that senior citizens have had to face. Seniors receive a voice call or a video call from someone who claims to be a police officer or a CBI/ED officer. Then, in a strict and authoritative tone, they make false claims about how the elderly’s Aadhaar, PAN (Permanent Account Number) or phone details have come under scrutiny for being linked to serious crimes such as drug trafficking, money laundering and terrorism. They threaten the elderly that they could be put under immediate arrest, their property could be seized, or they could be publicly humiliated. Once they have established fear, they then go on to show fake documents or court orders to corroborate their assertions.
Thereafter, the senior citizen is informed that he or she has been placed under a digital house arrest. They force the victim to stay on the video call, sometimes for hours and days, ask them to follow certain instructions and repeatedly warn them not to communicate with anyone else. Scammers further exploit the fear of being jailed or the fear of legal action, and gradually extract huge sums of money from the victim. In some cases, this scam can unfold and continue over an extended timeline spanning several months.
- Tech Support Hoax: When Help turns Hostile: As per the FBI and other multiple security analyses, tech support scams are the most commonly reported senior citizen-related frauds in the US.
A pop-up may appear on the elderly’s screen stating that: ‘your computer is infected, call this number now’. Or they might receive a call from a person posing as a tech support person from either Microsoft, Apple, a bank’s IT team or as an internet service provider. He then goes on to guide the elderly to install certain remote access software or to grant screen control access to fix the issue. Once they gain access, they pretend to find some serious infection in the user’s system or they talk about how the speed of the internet is slow and that it needs to be fixed. As a result, they quietly steal passwords, introduce malware into perfectly healthy systems, lock user access and demand ransom in return.
- Payment App Scams: Phishing, Deadly Links and OTP Snares: Phishing as a cyber scam tactic sits at the heart of many payment app scams that target senior citizens. It may begin with a harmless SMS, an email or a WhatsApp alert. These correspondences may look like they have been received from a trusted bank or a familiar online payment platform.
The messages are engineered in a way that aim at grabbing attention and trigger a feeling of panic and pressure. They push the elderly users who spring into action without any caution or thought. The victim may be urged to click a link, coupled with warnings of a blocked account, a failed transaction, a failed delivery or a KYC update. The message may also ask the user to ‘verify’ certain account details. They send urgent payment links that put pressure on the senior citizen to act immediately and transfer the said amount of money.
There are also instances where an SMS or WhatsApp link may claim to offer some kind of discount or reward only if the user enters his or her card details, UPI pin or OTP. This is an extremely dangerous scenario. If these details are given away, scammers acquire access to the user’s bank account.
- Family in Crisis: Staging Fake Emergencies: These cyber-enabled scams, also known as ‘grandparent scams’, specifically target senior citizens by impersonating their kin and creating a fake impression of them being in some kind of trouble. With the help of methods such as AI (Artificial Intelligence) voice cloning, fraudsters mimic the voice of a grandchild or a family member (which they originally obtain from social media posts or videos), making their deception tactics extremely believable. The caller may claim to be in an accident or could say they have been arrested or are stranded somewhere. They may plead with the senior citizen to make an immediate payment.
In order to avoid cross verification of their fraudulent claims, they may insist on maintaining secrecy and brainwash their victim to not inform other family members of their made-up dilemma.
- Fraudulent Friendships and Hijacked Hearts: For many senior citizens who live alone and in the absence of family and support systems, isolation becomes a vulnerability that is very hard to overcome. Fraudsters, who closely monitor such individuals, wait to seize any opportunity to use this weakness as a gateway to carry out their deceptive schemes.
‘Companionship scams’ and ‘romance scams’ are slowly turning into a serious problem among older adults. Cyber criminals befriend or connect with older adults on social networking, matrimonial and dating apps under false pretences. As time goes by, sometimes over weeks or months, these scammers work on building emotional intimacy and trust. Once this is accomplished, they then start making requests for money. These requests can be for (fake) medical emergencies, visas, travel tickets or business deals. Sadly, victims, who are already deeply invested emotionally, end up making these money transfers, sometimes losing their lifetime savings in the process.
In some cases, when things go too far, intimate photos or private conversations are later used by cyber fraudsters for sextortion. They threaten to leak these personal materials unless the victim pays money, further adding elements of fear and pressure to an already manipulative situation.
- Fraud in the name of Health and Benefits: For most senior citizens, their daily life depends on access to basic healthcare, uninterrupted pensions and government benefits. These systems are put in place to provide not just for the seniors’ financial stability, but also to ensure their peace of mind.
Conversely, fraudsters exploit this dependability. Fake medical offers, insurance plans, benefit claims and pension enhancement schemes, etc., are some of the methods that are being used to defraud the seniors. Scammers offer free medical equipment or health checkups in exchange for personal information related to banking and finances.
Another dangerous facet of these scams is ‘counterfeit medications’. These are sold under false claims and big promises and are advertised in a manner that tempts seniors to go for it. These fake medicines not only lead to loss of money but also gravely impact the elderly’s health.
Spot the Scam: Tips to Identify Early Warning Signs before the Scam Unfolds
Cyber criminals are clever, creative and notorious, but their tricks come with familiar warning signs. Timely recognition of these signs can save senior citizens from falling into the scammer’s trap. Some of the most common and apparent warning signs are discussed below:
- Don’t think fast, think twice! The urgency ploy: Cyber criminals thrive on creating a situation of panic and urgency. In instances where a senior citizen feels that he or she is being pushed towards rushed choices, it is better to take a step back to pause and think. Any unreasonable demand to act ‘immediately’ or within minutes, especially when it involves a transfer of money or confidential information, is very likely to be a scam. Not giving in to this hasty push can save the individual from getting tangled in the scammer’s web of lies.
- Scammer’s best friend: Secrecy and silence: First comes the urgency, and then comes the demand to stay silent. Scammers strategically cite and invent so-called ‘security reasons’ and instruct their elderly victims not to inform their bank, friends or family of their situation. This secrecy prevents verification and keeps the victim trapped. Recognising this forced isolation can stop a cybercrime before it escalates and gets out of hand.
- Red flag! When the deal sounds unreal: Scammers lure elderly victims with extraordinary offers and deals. Lottery wins, miracle investment returns, massive discounts or exclusive time-bound rewards are a few examples. These larger-than-life promises are designed in a manner that clouds an elderly person’s sound judgment. Therefore, if an offer feels too good to be true and unlike anything anyone’s ever heard before, then that’s the time to pause and take a step back. In almost all such cases, these unbelievable deals are simply a bait for a looming scam.
- Beware! They want your access codes: Senior citizens need to exercise extra caution when it comes to handing out their personal access codes. No legitimate bank, government office or reputable company will directly ask for OTPs, PINs or full passwords over calls or messaging apps. If someone asks for such details, it is an indication that a fraud may be imminent.
- Don’t pay just yet! Dubious payment gambits: If demands for payments are made in the form of gift cards, cryptocurrency or wire transfers to personal or unknown accounts, it is most definitely a scam. Scammers use these unconventional payment methods to avoid traceability. This strategy allows them to easily disappear with the victim’s funds, which in turn makes recovery of the stolen money nearly impossible.
- Threats and intimidation over a phone call: Hang up! It’s a scam: It is important to understand that legitimate police and court proceedings do not take place over calls or messaging apps. Genuine officials will never demand or negotiate fines, legal payments or bail online. If someone uses the intimidation ploy on a senior citizen and threatens him with legal trouble or police action unless some money is paid, then that’s a clear warning sign of a cyber scam.
Empowered, not Exploited: When Knowledge Becomes the Best Defence
Cyber scams targeting senior citizens are a deliberate and very well-orchestrated industry that thrives on uncertainty, ignorance and fear. The call of the moment is for the elderly and their families to turn awareness into armour. Knowledge about how scammers operate, how they steal, and the techniques they employ can prepare and empower our seniors to protect themselves in such critical situations. The early warning signs mentioned above are more than just mere cautions. They should be taken as ‘cues’ to ‘pause, reflect and re-check’. Being wary of unsolicited communication, safeguarding financial information, double-checking hurried correspondences, etc., can nip a scam in the bud before it plays out. Most importantly, digital safety for the senior citizens is a unified and collaborative responsibility that every responsible individual of the society needs to undertake.
References
- https://frontline.thehindu.com/social-issues/ai-deepfake-digital-arrest-scams-india-cybercrime/article70587955.ece
- https://www.ic3.gov/annualreport/reports/2023_ic3elderfraudreport.pdf
- https://www.thehindu.com/news/national/supreme-court-shocked-over-3000-crore-loss-in-digital-arrest-scams/article70235621.ece
- https://www.thehindu.com/news/cities/mumbai/elderly-woman-loses-20-crore-to-digital-arrest-fraud-3-held/article69353437.ece
- https://timesofindia.indiatimes.com/city/hyderabad/three-senior-citizens-duped-of-rs-1-7cr-in-digital-arrest-scam-spree/articleshow/125876194.cms
- https://www.aninews.in/news/national/general-news/82-year-old-senior-citizen-digitally-arrested-and-cheated-of-rs-116-crore-cyber-cell-arrests-three-key-members-of-syndicate20251213145528/
- https://crr.bc.edu/preventing-cyber-scams-that-target-seniors/
- https://dos.ny.gov/scams-targeting-older-adults
- https://indianexpress.com/article/cities/chandigarh/victims-in-8-of-top-10-digital-arrest-scams-in-chandigarh-are-senior-citizens-data-reveals-10444252/
- https://www.seniorliving.org/research/common-elderly-scams/
- https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2025/08/false-alarm-real-scam-how-scammers-are-stealing-older-adults-life-savings
- https://www.psca.org/news/psca-news/2025/8/scams-against-seniors-increasing-dramatically-ftc-warns/
- https://www.pcmatic.com/blog/the-rising-threat-of-elder-fraud-insights-from-ic3s-2023-report/?srsltid=AfmBOorC069NIYFwFO0W56nPcg_K0Wfv_oq0V-MI7fImI5ityAUrQTO9
- https://www.quickheal.co.in/knowledge-centre/guarding-our-elders-a-comprehensive-report-on-the-elder-fraud-epidemic-in-india/?srsltid=AfmBOorviPvoRuecjsOtAfVxyQEJF2vyICnr15GqbDfP1m3UXAnXndMw
- https://www.ncoa.org/article/top-5-financial-scams-targeting-older-adults/
- https://www.uchealth.org/today/elder-fraud-is-rising-and-it-is-hurting-more-than-just-finances/
- https://centerlighthealthcare.org/protecting-yourself-online-recognizing-and-avoiding-online-scams/