EC Measures to Counter Misinformation in 2024 Elections
Introduction
The pervasive issue of misinformation in India is a multifaceted challenge with profound implications for democratic processes, public awareness, and social harmony. The Election Commission of India (ECI) has taken measures to counter misinformation during the 2024 elections. ECI has launched campaigns to educate people and urge them to verify election-related content and share responsibly on social media. In response to the proliferation of fake news and misinformation online, the ECI has introduced initiatives such as ‘Myth vs. Reality’ and 'VerifyBeforeYouAmplify' to clear the air around fake news being spread on social media. EC measures aim to ensure that the spread of misinformation is curbed, especially during election time, when voters consume a lot of information from social media. It is of the utmost importance that voters take in facts and reliable information and avoid any manipulative or fake information that can negatively impact the election process.
EC Collaboration with Tech Platforms
In this new age of technology, the Internet and social media continue to witness a surge in the spread of misinformation, disinformation, synthetic media content, and deepfake videos. This has rightly raised serious concerns. The responsible use of social media is instrumental in maintaining the accuracy of information and curbing misinformation incidents.
The ECI has collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google supports the 2024 Indian General Election by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. The company connects voters to helpful information through product features that show data from trusted organisations across its portfolio. YouTube showcases election information panels, including how to register to vote, how to vote, and candidate information. YouTube's recommendation system prominently features content from authority sources on the homepage, in search results, and in the "Up Next" panel. YouTube highlights high-quality content from authoritative news sources during key moments through its Top News and Breaking News shelves, as well as the news watch page.
Google has also implemented strict policies and restrictions regarding who can run election-related advertising campaigns on its platforms. They require all advertisers who wish to run election ads to undergo an identity verification process, provide a pre-certificate issued by the ECI or anyone authorised by the ECI for each election ad they want to run where necessary, and have in-ad disclosures that clearly show who paid for the ad. Additionally, they have long-standing ad policies that prohibit ads from promoting demonstrably false claims that could undermine trust or participation in elections.
CyberPeace Countering Misinformation
CyberPeace Foundation, a leading organisation in the field of cybersecurity works to promote digital peace for all. CyberPeace is working on the wider ecosystem to counter misinformation and develop a safer and more responsible Internet. CyberPeace has collaborated with Google.org to run a pan-India awareness-building program and comprehensive multilingual digital resource hub with content available in up to 15 Indian languages to empower over 40 million netizens in building resilience against misinformation and practising responsible online behaviour. This step is crucial in creating a strong foundation for a trustworthy Internet and secure digital landscape.
Myth vs Reality Register by ECI
The Election Commission of India (ECI) has launched the 'Myth vs Reality Register' to combat misinformation and ensure the integrity of the electoral process during the general elections 2024. The 'Myth vs Reality Register' can be accessed through the Election Commission's official website (https://mythvsreality.eci.gov.in/). All stakeholders are urged to verify and corroborate any dubious information they receive through any channel with the information provided in the register. The register provides a one-stop platform for credible and authenticated election-related information, with the factual matrix regularly updated to include the latest busted fakes and fresh FAQs. The ECI has identified misinformation as one of the challenges, along with money, muscle, and Model Code of Conduct violations, for electoral integrity. The platform can be used to verify information, prevent the spread of misinformation, debunk myths, and stay informed about key issues during the General Elections 2024.
The ECI has taken proactive steps to combat the challenge of misinformation which could cripple the democratic process. EC has issued directives urging vigilance and responsibility from all stakeholders, including political parties, to verify information before amplifying it. The EC has also urged responsible behaviour on social media platforms and discourse that inspires unity rather than division. The commission has stated that originators of false information will face severe consequences, and nodal officers across states will remove unlawful content. Parties are encouraged to engage in issue-based campaigning and refrain from disseminating unverified or misleading advertisements.
Conclusion
The steps taken by the ECI have been designed to empower citizens and help them affirm the accuracy and authenticity of content before amplifying it. All citizens must be well-educated about the entire election process in India. This includes information on how the electoral rolls are made, how candidates are monitored, a complete database of candidates and candidate backgrounds, party manifestos, etc. For informed decision-making, active reading and seeking information from authentic sources is imperative. The partnership between government agencies, tech platforms and civil societies helps develop strategies to counter the widespread misinformation and promote online safety in general, and electoral integrity in particular.
References
- https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2016941#:~:text=To%20combat%20the%20spread%20of,the%20ongoing%20General%20Elections%202024
- https://www.business-standard.com/elections/lok-sabha-election/ls-elections-2024-ec-uses-social-media-to-nudge-electors-to-vote-124040700429_1.html
- https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
- https://blog.google/intl/en-in/partnering-indias-success-in-a-new-digital-paradigm/
Related Blogs
Executive Summary:
A video clip being circulated on social media allegedly shows the Hon’ble President of India, Smt. Droupadi Murmu, the TV anchor Anjana Om Kashyap and the Hon’ble Chief Minister of Uttar Pradesh, Shri Yogi Adityanath promoting a medicine for diabetes. While The CyberPeace Research Team did a thorough investigation, the claim was found to be not true. The video was digitally edited, with original footage of the heavy weight persons being altered to falsely suggest their endorsement of the medication. Specific discrepancies were found in the lip movements and context of the clips which indicated AI Manipulation. Additionally, the distinguished persons featured in the video were actually discussing unrelated topics in their original footage. Therefore, the claim that the video shows endorsements of a diabetes drug by such heavy weights is debunked. The conclusion drawn from the analysis is that the video is an AI creation and does not reflect any genuine promotion. Furthermore, it's also detected by AI voice detection tools.
Claims:
A video making the rounds on social media purporting to show the Hon'ble President of India, Smt. Draupadi Murmu, TV anchor Anjana Om Kashyap, and Hon'ble Chief Minister of Uttar Pradesh Shri Yogi Adityanath giving their endorsement to a diabetes medicine.
Fact Check:
Upon receiving the post we carefully watched the video and certainly found some discrepancies between lip synchronization and the word that we can hear. Also the voice of Chief Minister of Uttar Pradesh Shri Yogi Adityanath seems to be suspicious which clearly indicates some sign of fabrication. In the video, we can hear Hon'ble President of India Smt. Droupadi Murmu endorses a medicine that cured her diabetes. We then divided the video into keyframes, and reverse-searched one of the frames of the video. We landed on a video uploaded by Aaj Tak on their official YouTube Channel.
We found something similar to the same viral video, we can see the courtesy written as Sansad TV. Taking a cue from this we did some keyword searches and found another video uploaded by the YouTube Channel Sansad TV. In this video, we found no mention of any diabetes medicine. It was actually the Swearing in Ceremony of the Hon’ble President of India, Smt. Droupadi Murmu.
In the second part, there was a man addressed as Dr. Abhinash Mishra who allegedly invented the medicine that cures diabetes. We reverse-searched the image of that person and landed at a CNBC news website where the same face was identified as Dr Atul Gawande who is a professor at Harvard School of Public Health. We watched the video and found no sign of endorsing or talking about any diabetes medicine he invented.
We also extracted the audio from the viral video and analyzed it using the AI audio detection tool named Eleven Labs, which found the audio very likely to be created using the AI Voice generation tool with the probability of 98%.
Hence, the Claim made in the viral video is false and misleading. The Video is digitally edited using different clips and the audio is generated using the AI Voice creation tool to mislead netizens. It is worth noting that we have previously debunked such voice-altered news with bogus claims.
Conclusion:
In conclusion, the viral video claiming that Hon'ble President of India, Smt. Droupadi Murmu and Chief Minister of Uttar Pradesh Shri Yogi Adityanath promoted a diabetes medicine that cured their diabetes, is found to be false. Upon thorough investigation it was found that the video is digitally edited from different clips, the clip of Hon'ble President of India, Smt. Droupadi Murmu is taken from the clip of Oath Taking Ceremony of 15th President of India and the claimed doctor Abhinash Mishra whose video was found in CNBC News Outlet. The real name of the person is Dr. Atul Gawande who is a professor at Harvard School of Public Health. Online users must be careful while receiving such posts and should verify before sharing them with others.
Claim: A video is being circulated on social media claiming to show distinguished individuals promoting a particular medicine for diabetes treatment.
Claimed on: Facebook
Fact Check: Fake & Misleading
Introduction
Google Play has announced its new policy which will ensure trust and transparency on google play by providing a new framework for developer verification and app details. The new policy requires that new developer accounts on Google Play will have to provide a D-U-N-S number to verify the business. So when an organisation will create a new Play Console developer account the organisation will need to provide a D-U-N-S number. Which is a nine-digit unique identifier which will be used to verify their business. The new google play policy aims to enhance user trust. And the developer will provide detailed developer details on the app’s listing page. Users will get to know who is behind the app which they are installing.
Verifying Developer Identity with D-U-N-S Numbers
To boost security the google play new policy requires the developer account to provide the D-U-N-S number when creating a new Play Console developer account. The D-U-N-S number assigned by Dun & Bradstreet will be used to verify the business. Once the developer creates his new Play Console developer account by providing a D-U-N-S number, Google Play will verify the developer’s details, and he will be able to start publishing the apps. Through this step, Google Play aims to validate the business information in a more authentic way.
If your organisation does not have a D-U-N-S number, you may check on or request for it for free on this website (https://www.dnb.com/duns-number/lookup.html). The request process for D-U-N-S can take up to 30 days. Developers are also required to keep the information up to date.
Building User Trust with Enhanced App Details
In addition to verifying developer identities in a more efficient way, google play also requires that developer provides sufficient app details to the users. There will be an “App Support” section on the app’s store listing page, where the developer will display the app’s support email address and even can include their website and phone number for support.
The new section “About the developer” will also be introduced to provide users with verified identity information, including the developer’s name, address, and contact details. Which will make the users more informed about the valuable information of the app developers.
Key highlights of the Google Play Polic
- Google Play came up with the policy to keep the platform safe by verifying the developers’ identity and it will also help to reduce the spread of malware apps and help the users to make confident informed decisions about the apps they download. Google Play announced the policy by expanding its developer verification requirement to strengthen Google Play as a platform and build user trust. When you create a new Play Console Developer account and choose organisation as your account type you will now need to provide a D-U-N-S number.
- Users will get detailed information about the developers’ identities and contact information, building more transparency and encouraging responsible app development practices.
- This policy will enable the users to make informed choices about the apps they download.
- The new “App support” section will provide enhanced communication between users and developers by displaying support email addresses, website and support phone numbers, streamlining the support process and user satisfaction.
Timeline and Implementation
The new policy requirements for D-U-N-S numbers will start rolling out on 31 August 2023 for all new Play Console developer accounts. The “About the developer” section will be visible to users as soon as a new app is published. and In October 2023, existing developers will also be required to update and verify their existing accounts to comply with the new verification policy.
Conclusion
Google Play’s new policy will aim to enhance the more transparent app ecosystem. This new policy will provide the users with more information about the developers. Google Play aims to establish a platform where users can confidently discover and download apps. This new policy will enhance the user experience on google play in terms of a reliable and trustworthy platform.
Introduction
Deepfake technology, which combines the words "deep learning" and "fake," uses highly developed artificial intelligence—specifically, generative adversarial networks (GANs)—to produce computer-generated content that is remarkably lifelike, including audio and video recordings. Because it can provide credible false information, there are concerns about its misuse, including identity theft and the transmission of fake information. Cybercriminals leverage AI tools and technologies for malicious activities or for committing various cyber frauds. By such misuse of advanced technologies such as AI, deepfake, and voice clones. Such new cyber threats have emerged.
India Topmost destination for deepfake attacks
According to Sumsub’s identity fraud report 2023, a well-known digital identity verification company with headquarters in the UK. India, Bangladesh, and Pakistan have become an important participants in the Asia-Pacific identity fraud scene with India’s fraud rate growing exponentially by 2.99% from 2022 to 2023. They are among the top ten nations most impacted by the use of deepfake technology. Deepfake technology is being used in a significant number of cybercrimes, according to the newly released Sumsub Identity Fraud Report for 2023, and this trend is expected to continue in the upcoming year. This highlights the need for increased cybersecurity awareness and safeguards as identity fraud poses an increasing concern in the area.
How Deeepfake Works
Deepfakes are a fascinating and worrisome phenomenon that have emerged in the modern digital landscape. These realistic-looking but wholly artificial videos have become quite popular in the last few months. Such realistic-looking, but wholly artificial, movies have been ingrained in the very fabric of our digital civilisation as we navigate its vast landscape. The consequences are enormous and the attraction is irresistible.
Deep Learning Algorithms
Deepfakes examine large datasets, frequently pictures or videos of a target person, using deep learning techniques, especially Generative Adversarial Networks. By mimicking and learning from gestures, speech patterns, and facial expressions, these algorithms can extract valuable information from the data. By using sophisticated approaches, generative models create material that mixes seamlessly with the target context. Misuse of this technology, including the dissemination of false information, is a worry. Sophisticated detection techniques are becoming more and more necessary to separate real content from modified content as deepfake capabilities improve.
Generative Adversarial Networks
Deepfake technology is based on GANs, which use a dual-network design. Made up of a discriminator and a generator, they participate in an ongoing cycle of competition. The discriminator assesses how authentic the generated information is, whereas the generator aims to create fake material, such as realistic voice patterns or facial expressions. The process of creating and evaluating continuously leads to a persistent improvement in Deepfake's effectiveness over time. The whole deepfake production process gets better over time as the discriminator adjusts to become more perceptive and the generator adapts to produce more and more convincing content.
Effect on Community
The extensive use of Deepfake technology has serious ramifications for several industries. As technology develops, immediate action is required to appropriately manage its effects. And promoting ethical use of technologies. This includes strict laws and technological safeguards. Deepfakes are computer trickery that mimics prominent politicians' statements or videos. Thus, it's a serious issue since it has the potential to spread instability and make it difficult for the public to understand the true nature of politics. Deepfake technology has the potential to generate totally new characters or bring stars back to life for posthumous roles in the entertainment industry. It gets harder and harder to tell fake content from authentic content, which makes it simpler for hackers to trick people and businesses.
Ongoing Deepfake Assaults In India
Deepfake videos continue to target popular celebrities, Priyanka Chopra is the most recent victim of this unsettling trend. Priyanka's deepfake adopts a different strategy than other examples including actresses like Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt. Rather than editing her face in contentious situations, the misleading film keeps her look the same but modifies her voice and replaces real interview quotes with made-up commercial phrases. The deceptive video shows Priyanka promoting a product and talking about her yearly salary, highlighting the worrying development of deepfake technology and its possible effects on prominent personalities.
Actions Considered by Authorities
A PIL was filed requesting the Delhi High Court that access to websites that produce deepfakes be blocked. The petitioner's attorney argued in court that the government should at the very least establish some guidelines to hold individuals accountable for their misuse of deepfake and AI technology. He also proposed that websites should be asked to identify information produced through AI as such and that they should be prevented from producing illegally. A division bench highlighted how complicated the problem is and suggested the government (Centre) to arrive at a balanced solution without infringing the right to freedom of speech and expression (internet).
Information Technology Minister Ashwini Vaishnaw stated that new laws and guidelines would be implemented by the government to curb the dissemination of deepfake content. He presided over a meeting involving social media companies to talk about the problem of deepfakes. "We will begin drafting regulation immediately, and soon, we are going to have a fresh set of regulations for deepfakes. this might come in the way of amending the current framework or ushering in new rules, or a new law," he stated.
Prevention and Detection Techniques
To effectively combat the growing threat posed by the misuse of deepfake technology, people and institutions should place a high priority on developing critical thinking abilities, carefully examining visual and auditory cues for discrepancies, making use of tools like reverse image searches, keeping up with the latest developments in deepfake trends, and rigorously fact-check reputable media sources. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and adjusting the constantly changing terrain.
Conclusion
Advanced artificial intelligence-powered deepfake technology produces extraordinarily lifelike computer-generated information, raising both creative and moral questions. Misuse of tech or deepfake presents major difficulties such as identity theft and the propagation of misleading information, as demonstrated by examples in India, such as the latest deepfake video involving Priyanka Chopra. It is important to develop critical thinking abilities, use detection strategies including analyzing audio quality and facial expressions, and keep up with current trends in order to counter this danger. A thorough strategy that incorporates fact-checking, preventative tactics, and awareness-raising is necessary to protect against the negative effects of deepfake technology. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and making adjustments to the constantly changing terrain. Creating a true cyber-safe environment for netizens.
References:
- https://yourstory.com/2023/11/unveiling-deepfake-technology-impact
- https://www.indiatoday.in/movies/celebrities/story/deepfake-alert-priyanka-chopra-falls-prey-after-rashmika-mandanna-katrina-kaif-and-alia-bhatt-2472293-2023-12-05
- https://www.csoonline.com/article/1251094/deepfakes-emerge-as-a-top-security-threat-ahead-of-the-2024-us-election.html
- https://timesofindia.indiatimes.com/city/delhi/hc-unwilling-to-step-in-to-curb-deepfakes-delhi-high-court/articleshow/105739942.cms
- https://www.indiatoday.in/india/story/india-among-top-targets-of-deepfake-identity-fraud-2472241-2023-12-05
- https://sumsub.com/fraud-report-2023/
